2012 summer - fcica - the flooring contractor
DESCRIPTION
The Flooring ContractorTRANSCRIPT
FCICA
30TH ANNIVERSARY CONVENTION
AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLEPROvIdING SOLUTIONS FOR HEAvY TASkS EvALUATING AN ExISTING SUbFLOOR MATERIAL STAGING
SPR12 v7N4 WWWFCICACOM
THE OFFICIAL PUbLICATION OF FCICA
The Flooring Contractor Magazine
FCICA represents the interests of floor covering contractors by promoting installation excellence through cooperative efforts with manufacturers dealers dis tri b utors and others committed to increasing the value vitality and viability of the installation industry If your business is installationhellipor depends on it your voice is needed in this effort We invite you to join FCICA
MEMbERSHIP bENEFITS
Website mdash wwwfcicacom Provides important membership information member lists upcoming events technical assistance technical resource guide com-munication to FCICA headquarters and links to other member websites
E-News Bi-weekly on-line newsletter features news snippets on association activities member announcements industry events and other newsworthy items pertinent to your growing business
Ask Izzy Members of the ldquoAsk Izzyrdquo team answer questions on commercial flooring products installations andor techniques The teamrsquos goal is to respond within 24 hours
Mid-Year Convention Provides a forum for the exchange of ideas and information related to all aspects of the business of installation
Floorcovering Installation Training (FIT) Program Provides the tools to train your employees on your premises at your own speed
Educational Sessions at Annual Convention Held throughout the conference and members can contribute through participation in committees and other functions
ldquoStart with Safetyrdquo mdash A Safety Program for Flooring Contractors Each member receives a complimentary copy upon completing the order form
FCICA CONTACT INFO
FCICA 7439 Millwood Drive West Bloomfield MI 48322 Phone 2486615015 877-TO-FCICA Fax 2486615018 Email keofcicacom wwwfcicacom
MEMbERSHIP INFORMATION
Firm Name
Address
City State Zip
Telephone Fax
Website Address
Name of Owners Officers Foreman and others to be listed in the Membership Directory and as contacts in the database
Name(s)
Title(s)
E-Mail(s)
MEMbERSHIP CATEGORIES
Floor Covering Contractor Any bona fide floor covering contractor workroom floor maintenance or retail store engaged in the business of install-ing or treatment of floor coverings ldquoInstallerrdquo is defined as any individual who installs on the jobsite or who works with flooring materials in the shop workroom or store
Company with 1ndash10 installers $350 annually
Company with 11ndash25 installers $650 annually
Company with 26 or more installers $950 annually
Branch Membership 50 of the parent company membership annually (Parent company must be in good standing)
Associate Member Any bona fide supplier of flooring goods and materials including software tools tooling and or equipment floor covering associations and cooperatives and manufacturers and wholesale distributors Please choose one membership level
Platinum membership $2500 annually
Gold membership $1250 annually
Base associate membership $700 annually
ConsultantInspector Member Any bona fide provider of services to the flooring industry including but not limited to inspectors or consultants
Platinum membership $2150 annually
Gold membership $900 annually
Base associate membership $350 annually
PAYMENT
I certify that this information which constitutes our membership category as a company is true and correct It is agreed that our company will abide by all membership requirements and that we are entitled to all membership privileges as it pertains to our category as noted in the FCICA by-laws I understand that annual membership is July 1ndashJune 30
Enclosed is payment of $ for one yearrsquos dues
Check enclosed Mastercard VISA American Express Discover
Account Expiration Date
Authorized Signature Security Code
Title
Printed Name Date
I was referred to the FCICA by
MEMbERSHIP APPLICATION
COLUMNS
04 Chairmanrsquos Letter
06 Executive VP Column Calendar of Events
ARTICLES
05 Project Profile
08 FIT Evaluating An Exisiting Subfloor
17 Donrsquot Give The IRS Every Last Drop
18 Hiring Sales People amp Attracting Top Talent in the Trade Industry
22 Industry News
24 New Products
27 Tax Tips for Subcontractors
28 Member News
08 Jobsite Readiness Review Materials Staging Whatrsquos it all about
10 Airport Projects mdash A Profit or Your Worst Nightmare
12 FCICA 30th Anniversary Convention Photos
FEATURES
Published four times a year by
3540 W Jefferson HwyGrand Ledge MI 48837(800) 992-9653wwwkeystonemillbrookcom
Ad Sales Bill Spilman(309) 483-6467advertisingfcicacom
The Flooring ContractorSenior Editor Kimberly E Oderkirk
SPR12 v7N4
12
4spr12
chairmanrsquoS letter
The Flooring Contractor Magazine
FCICA SUCCESS
OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be
an understatement We enjoyed the highest
attendance numbers in over a decade But
more importantly we had our best
educational sessions trade show and
networking events that I can remember
And as always we had fun
I want to thank everyone who attended
the convention in Savannah especially
those who contributed to our educational
sessions trade show and silent auction
And to our staff for doing a wonderful job
preparing and executing what was a near
flawless program
I am looking forward to working with
our Board of Directors and Staff to keep the
momentum going in terms of getting the
message out to flooring contractors across
the country Starnetrsquos survey of their Instal-
lation Managers who attended our conven-
tion was extremely positive I certainly hope
that many of them as well as other industry
flooring groups and independent flooring
contractors decide to become members of
FCICA As Kim Gavin Executive Editor
with Floor Covering Weekly wrote in her
editorial ldquoIf I were a flooring contractor I
would make darned sure I was a member of
the FCICA This group is on the front line of
solutionsrdquo I couldnrsquot say it better myself
Gerry Swift Chairman FCICA
By Gerry Swift FCICA Chairman
on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees
FCICA
30TH ANNIVERSARY CONVENTION
AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE
PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING
SPR12 V7N4 WWWFCICACOM
THE OFFICIAL PUBLICATION OF FCICA
spr125
spr12
PROvIdING SOLUTIONS FOR HEAvY TRAFFIC
When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal
Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard
Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt
For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task
The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport
project profile
Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA
6
The Flooring Contractor Magazine
spr12
WELL THE RESULTS ARE bACk and it
seems the over all response was mdash ldquoIt was a
great conventionrdquo Attendance was up first
time attendee numbers were the highest
ever and the networking was amazing
The pictures from our 30th Anniversary
convention can be found in the magazine
on pages 12ndash16 and also are on our website
under photo gallery Make sure you check
them out
This issue focuses on airport projects
These are normally big projects lots of foot
traffic and many restrictions as to who can
work there We start with a project profile
from Construction Specialties ldquoProviding
Solutions for Heavy Tasksrdquo spotlighting
their entrance grid system used at OrsquoHare
Airport and can be found on page 5 Our
main installation article is by Honorary
Member Dave Stafford and is on pages 10
and 11 In this article Dave writes about
his experience as a contractor in dealing
with airport projects and what a contractor
needs to know and do when considering
bidding an airport project or when the
project is won
For our Installation Manager audience
we plan to add articles that will help you do
your job better Our first one in this issue
deals with jobsite readiness review as it
relates to material staging Found on pages
8 and 9 this is the first of many articles that
will specifically be targeted to you Written
by contractor Robert Blochinger check it
out for some great tips
For our financial articles this issue please
read ldquoDonrsquot Give the IRS Every Last Droprdquo
by Lance Wallach found on page 17 We
also have ldquoTax Tips for Subcontractorsrdquo on
page 27 provided by ASA Today Our business
article comes from Dana Borowka MA of
Lighthouse Consulting Services LLC and is
titled ldquoHiring Sales People and Attracting
Top Talent in the Trade Industry This
article is a must read for anyone getting
ready to hire as the economy improves The
article can be found on pages 18ndash20
Both the industry and our members
have been busy Industry News can be
found starting on page 22 with New Product
Announcements on page 24ndash26 and our
Member News starting on page 28
I hope you enjoy this issue of The Flooring
Contractor Magazine and remember if you
would like to contribute just send your articles
or press releases to me at keofcicacom
Kimberly E Oderkirk FCICA Executive Vice President amp
Senior Editor of The Flooring Contractor
A GREAT CONvENTION
executive VP letter
June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom
September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom
October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom
October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom
October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012
November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg
calendar of events
The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery
The preceding was an expert from the FCICArsquos
Floorcovering Installation Training (FIT) Program Book
GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor
4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring
4 Textured or embossed floors should be made smooth with a suitable embossing leveler
4 Is the surface smooth and is the existing flooring well bonded to the subfloor
4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding
4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain
SHEET vINYL FLOORING4 Is it fully adhered and securely bonded
4 Does the floor have any gouges rips or staples
4 Are all the seams well adhered smooth and free of gaps
CONCRETE FLOORS4 What is the grade level
4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS
4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature
4 Is the surface uneven or cracked What is the condition of the expansion joints
4 What is the condition of the surface Is it powdery or scaly
WOOd FLOORS4 Is the wood floor structurally sound
4 Is the wood floor properly constructed with recommended materials
4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation
4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring
4 Is the surface clean dry and fee of old adhesive oil and paint
4 Is the floor uneven cupped or warped
4 Are there gaps in the floor
Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance
It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly
surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering
You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material
Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors
TILE FLOORS4 Are any tiles missing or broken
4 Are the tiles embossed
4 Are all the tile joints smooth and free of gaps
You should ask the following questions when evaluation existing flooring
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
The Flooring Contractor Magazine
FCICA represents the interests of floor covering contractors by promoting installation excellence through cooperative efforts with manufacturers dealers dis tri b utors and others committed to increasing the value vitality and viability of the installation industry If your business is installationhellipor depends on it your voice is needed in this effort We invite you to join FCICA
MEMbERSHIP bENEFITS
Website mdash wwwfcicacom Provides important membership information member lists upcoming events technical assistance technical resource guide com-munication to FCICA headquarters and links to other member websites
E-News Bi-weekly on-line newsletter features news snippets on association activities member announcements industry events and other newsworthy items pertinent to your growing business
Ask Izzy Members of the ldquoAsk Izzyrdquo team answer questions on commercial flooring products installations andor techniques The teamrsquos goal is to respond within 24 hours
Mid-Year Convention Provides a forum for the exchange of ideas and information related to all aspects of the business of installation
Floorcovering Installation Training (FIT) Program Provides the tools to train your employees on your premises at your own speed
Educational Sessions at Annual Convention Held throughout the conference and members can contribute through participation in committees and other functions
ldquoStart with Safetyrdquo mdash A Safety Program for Flooring Contractors Each member receives a complimentary copy upon completing the order form
FCICA CONTACT INFO
FCICA 7439 Millwood Drive West Bloomfield MI 48322 Phone 2486615015 877-TO-FCICA Fax 2486615018 Email keofcicacom wwwfcicacom
MEMbERSHIP INFORMATION
Firm Name
Address
City State Zip
Telephone Fax
Website Address
Name of Owners Officers Foreman and others to be listed in the Membership Directory and as contacts in the database
Name(s)
Title(s)
E-Mail(s)
MEMbERSHIP CATEGORIES
Floor Covering Contractor Any bona fide floor covering contractor workroom floor maintenance or retail store engaged in the business of install-ing or treatment of floor coverings ldquoInstallerrdquo is defined as any individual who installs on the jobsite or who works with flooring materials in the shop workroom or store
Company with 1ndash10 installers $350 annually
Company with 11ndash25 installers $650 annually
Company with 26 or more installers $950 annually
Branch Membership 50 of the parent company membership annually (Parent company must be in good standing)
Associate Member Any bona fide supplier of flooring goods and materials including software tools tooling and or equipment floor covering associations and cooperatives and manufacturers and wholesale distributors Please choose one membership level
Platinum membership $2500 annually
Gold membership $1250 annually
Base associate membership $700 annually
ConsultantInspector Member Any bona fide provider of services to the flooring industry including but not limited to inspectors or consultants
Platinum membership $2150 annually
Gold membership $900 annually
Base associate membership $350 annually
PAYMENT
I certify that this information which constitutes our membership category as a company is true and correct It is agreed that our company will abide by all membership requirements and that we are entitled to all membership privileges as it pertains to our category as noted in the FCICA by-laws I understand that annual membership is July 1ndashJune 30
Enclosed is payment of $ for one yearrsquos dues
Check enclosed Mastercard VISA American Express Discover
Account Expiration Date
Authorized Signature Security Code
Title
Printed Name Date
I was referred to the FCICA by
MEMbERSHIP APPLICATION
COLUMNS
04 Chairmanrsquos Letter
06 Executive VP Column Calendar of Events
ARTICLES
05 Project Profile
08 FIT Evaluating An Exisiting Subfloor
17 Donrsquot Give The IRS Every Last Drop
18 Hiring Sales People amp Attracting Top Talent in the Trade Industry
22 Industry News
24 New Products
27 Tax Tips for Subcontractors
28 Member News
08 Jobsite Readiness Review Materials Staging Whatrsquos it all about
10 Airport Projects mdash A Profit or Your Worst Nightmare
12 FCICA 30th Anniversary Convention Photos
FEATURES
Published four times a year by
3540 W Jefferson HwyGrand Ledge MI 48837(800) 992-9653wwwkeystonemillbrookcom
Ad Sales Bill Spilman(309) 483-6467advertisingfcicacom
The Flooring ContractorSenior Editor Kimberly E Oderkirk
SPR12 v7N4
12
4spr12
chairmanrsquoS letter
The Flooring Contractor Magazine
FCICA SUCCESS
OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be
an understatement We enjoyed the highest
attendance numbers in over a decade But
more importantly we had our best
educational sessions trade show and
networking events that I can remember
And as always we had fun
I want to thank everyone who attended
the convention in Savannah especially
those who contributed to our educational
sessions trade show and silent auction
And to our staff for doing a wonderful job
preparing and executing what was a near
flawless program
I am looking forward to working with
our Board of Directors and Staff to keep the
momentum going in terms of getting the
message out to flooring contractors across
the country Starnetrsquos survey of their Instal-
lation Managers who attended our conven-
tion was extremely positive I certainly hope
that many of them as well as other industry
flooring groups and independent flooring
contractors decide to become members of
FCICA As Kim Gavin Executive Editor
with Floor Covering Weekly wrote in her
editorial ldquoIf I were a flooring contractor I
would make darned sure I was a member of
the FCICA This group is on the front line of
solutionsrdquo I couldnrsquot say it better myself
Gerry Swift Chairman FCICA
By Gerry Swift FCICA Chairman
on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees
FCICA
30TH ANNIVERSARY CONVENTION
AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE
PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING
SPR12 V7N4 WWWFCICACOM
THE OFFICIAL PUBLICATION OF FCICA
spr125
spr12
PROvIdING SOLUTIONS FOR HEAvY TRAFFIC
When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal
Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard
Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt
For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task
The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport
project profile
Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA
6
The Flooring Contractor Magazine
spr12
WELL THE RESULTS ARE bACk and it
seems the over all response was mdash ldquoIt was a
great conventionrdquo Attendance was up first
time attendee numbers were the highest
ever and the networking was amazing
The pictures from our 30th Anniversary
convention can be found in the magazine
on pages 12ndash16 and also are on our website
under photo gallery Make sure you check
them out
This issue focuses on airport projects
These are normally big projects lots of foot
traffic and many restrictions as to who can
work there We start with a project profile
from Construction Specialties ldquoProviding
Solutions for Heavy Tasksrdquo spotlighting
their entrance grid system used at OrsquoHare
Airport and can be found on page 5 Our
main installation article is by Honorary
Member Dave Stafford and is on pages 10
and 11 In this article Dave writes about
his experience as a contractor in dealing
with airport projects and what a contractor
needs to know and do when considering
bidding an airport project or when the
project is won
For our Installation Manager audience
we plan to add articles that will help you do
your job better Our first one in this issue
deals with jobsite readiness review as it
relates to material staging Found on pages
8 and 9 this is the first of many articles that
will specifically be targeted to you Written
by contractor Robert Blochinger check it
out for some great tips
For our financial articles this issue please
read ldquoDonrsquot Give the IRS Every Last Droprdquo
by Lance Wallach found on page 17 We
also have ldquoTax Tips for Subcontractorsrdquo on
page 27 provided by ASA Today Our business
article comes from Dana Borowka MA of
Lighthouse Consulting Services LLC and is
titled ldquoHiring Sales People and Attracting
Top Talent in the Trade Industry This
article is a must read for anyone getting
ready to hire as the economy improves The
article can be found on pages 18ndash20
Both the industry and our members
have been busy Industry News can be
found starting on page 22 with New Product
Announcements on page 24ndash26 and our
Member News starting on page 28
I hope you enjoy this issue of The Flooring
Contractor Magazine and remember if you
would like to contribute just send your articles
or press releases to me at keofcicacom
Kimberly E Oderkirk FCICA Executive Vice President amp
Senior Editor of The Flooring Contractor
A GREAT CONvENTION
executive VP letter
June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom
September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom
October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom
October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom
October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012
November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg
calendar of events
The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery
The preceding was an expert from the FCICArsquos
Floorcovering Installation Training (FIT) Program Book
GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor
4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring
4 Textured or embossed floors should be made smooth with a suitable embossing leveler
4 Is the surface smooth and is the existing flooring well bonded to the subfloor
4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding
4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain
SHEET vINYL FLOORING4 Is it fully adhered and securely bonded
4 Does the floor have any gouges rips or staples
4 Are all the seams well adhered smooth and free of gaps
CONCRETE FLOORS4 What is the grade level
4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS
4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature
4 Is the surface uneven or cracked What is the condition of the expansion joints
4 What is the condition of the surface Is it powdery or scaly
WOOd FLOORS4 Is the wood floor structurally sound
4 Is the wood floor properly constructed with recommended materials
4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation
4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring
4 Is the surface clean dry and fee of old adhesive oil and paint
4 Is the floor uneven cupped or warped
4 Are there gaps in the floor
Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance
It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly
surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering
You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material
Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors
TILE FLOORS4 Are any tiles missing or broken
4 Are the tiles embossed
4 Are all the tile joints smooth and free of gaps
You should ask the following questions when evaluation existing flooring
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
COLUMNS
04 Chairmanrsquos Letter
06 Executive VP Column Calendar of Events
ARTICLES
05 Project Profile
08 FIT Evaluating An Exisiting Subfloor
17 Donrsquot Give The IRS Every Last Drop
18 Hiring Sales People amp Attracting Top Talent in the Trade Industry
22 Industry News
24 New Products
27 Tax Tips for Subcontractors
28 Member News
08 Jobsite Readiness Review Materials Staging Whatrsquos it all about
10 Airport Projects mdash A Profit or Your Worst Nightmare
12 FCICA 30th Anniversary Convention Photos
FEATURES
Published four times a year by
3540 W Jefferson HwyGrand Ledge MI 48837(800) 992-9653wwwkeystonemillbrookcom
Ad Sales Bill Spilman(309) 483-6467advertisingfcicacom
The Flooring ContractorSenior Editor Kimberly E Oderkirk
SPR12 v7N4
12
4spr12
chairmanrsquoS letter
The Flooring Contractor Magazine
FCICA SUCCESS
OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be
an understatement We enjoyed the highest
attendance numbers in over a decade But
more importantly we had our best
educational sessions trade show and
networking events that I can remember
And as always we had fun
I want to thank everyone who attended
the convention in Savannah especially
those who contributed to our educational
sessions trade show and silent auction
And to our staff for doing a wonderful job
preparing and executing what was a near
flawless program
I am looking forward to working with
our Board of Directors and Staff to keep the
momentum going in terms of getting the
message out to flooring contractors across
the country Starnetrsquos survey of their Instal-
lation Managers who attended our conven-
tion was extremely positive I certainly hope
that many of them as well as other industry
flooring groups and independent flooring
contractors decide to become members of
FCICA As Kim Gavin Executive Editor
with Floor Covering Weekly wrote in her
editorial ldquoIf I were a flooring contractor I
would make darned sure I was a member of
the FCICA This group is on the front line of
solutionsrdquo I couldnrsquot say it better myself
Gerry Swift Chairman FCICA
By Gerry Swift FCICA Chairman
on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees
FCICA
30TH ANNIVERSARY CONVENTION
AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE
PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING
SPR12 V7N4 WWWFCICACOM
THE OFFICIAL PUBLICATION OF FCICA
spr125
spr12
PROvIdING SOLUTIONS FOR HEAvY TRAFFIC
When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal
Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard
Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt
For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task
The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport
project profile
Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA
6
The Flooring Contractor Magazine
spr12
WELL THE RESULTS ARE bACk and it
seems the over all response was mdash ldquoIt was a
great conventionrdquo Attendance was up first
time attendee numbers were the highest
ever and the networking was amazing
The pictures from our 30th Anniversary
convention can be found in the magazine
on pages 12ndash16 and also are on our website
under photo gallery Make sure you check
them out
This issue focuses on airport projects
These are normally big projects lots of foot
traffic and many restrictions as to who can
work there We start with a project profile
from Construction Specialties ldquoProviding
Solutions for Heavy Tasksrdquo spotlighting
their entrance grid system used at OrsquoHare
Airport and can be found on page 5 Our
main installation article is by Honorary
Member Dave Stafford and is on pages 10
and 11 In this article Dave writes about
his experience as a contractor in dealing
with airport projects and what a contractor
needs to know and do when considering
bidding an airport project or when the
project is won
For our Installation Manager audience
we plan to add articles that will help you do
your job better Our first one in this issue
deals with jobsite readiness review as it
relates to material staging Found on pages
8 and 9 this is the first of many articles that
will specifically be targeted to you Written
by contractor Robert Blochinger check it
out for some great tips
For our financial articles this issue please
read ldquoDonrsquot Give the IRS Every Last Droprdquo
by Lance Wallach found on page 17 We
also have ldquoTax Tips for Subcontractorsrdquo on
page 27 provided by ASA Today Our business
article comes from Dana Borowka MA of
Lighthouse Consulting Services LLC and is
titled ldquoHiring Sales People and Attracting
Top Talent in the Trade Industry This
article is a must read for anyone getting
ready to hire as the economy improves The
article can be found on pages 18ndash20
Both the industry and our members
have been busy Industry News can be
found starting on page 22 with New Product
Announcements on page 24ndash26 and our
Member News starting on page 28
I hope you enjoy this issue of The Flooring
Contractor Magazine and remember if you
would like to contribute just send your articles
or press releases to me at keofcicacom
Kimberly E Oderkirk FCICA Executive Vice President amp
Senior Editor of The Flooring Contractor
A GREAT CONvENTION
executive VP letter
June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom
September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom
October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom
October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom
October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012
November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg
calendar of events
The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery
The preceding was an expert from the FCICArsquos
Floorcovering Installation Training (FIT) Program Book
GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor
4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring
4 Textured or embossed floors should be made smooth with a suitable embossing leveler
4 Is the surface smooth and is the existing flooring well bonded to the subfloor
4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding
4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain
SHEET vINYL FLOORING4 Is it fully adhered and securely bonded
4 Does the floor have any gouges rips or staples
4 Are all the seams well adhered smooth and free of gaps
CONCRETE FLOORS4 What is the grade level
4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS
4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature
4 Is the surface uneven or cracked What is the condition of the expansion joints
4 What is the condition of the surface Is it powdery or scaly
WOOd FLOORS4 Is the wood floor structurally sound
4 Is the wood floor properly constructed with recommended materials
4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation
4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring
4 Is the surface clean dry and fee of old adhesive oil and paint
4 Is the floor uneven cupped or warped
4 Are there gaps in the floor
Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance
It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly
surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering
You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material
Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors
TILE FLOORS4 Are any tiles missing or broken
4 Are the tiles embossed
4 Are all the tile joints smooth and free of gaps
You should ask the following questions when evaluation existing flooring
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
4spr12
chairmanrsquoS letter
The Flooring Contractor Magazine
FCICA SUCCESS
OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be
an understatement We enjoyed the highest
attendance numbers in over a decade But
more importantly we had our best
educational sessions trade show and
networking events that I can remember
And as always we had fun
I want to thank everyone who attended
the convention in Savannah especially
those who contributed to our educational
sessions trade show and silent auction
And to our staff for doing a wonderful job
preparing and executing what was a near
flawless program
I am looking forward to working with
our Board of Directors and Staff to keep the
momentum going in terms of getting the
message out to flooring contractors across
the country Starnetrsquos survey of their Instal-
lation Managers who attended our conven-
tion was extremely positive I certainly hope
that many of them as well as other industry
flooring groups and independent flooring
contractors decide to become members of
FCICA As Kim Gavin Executive Editor
with Floor Covering Weekly wrote in her
editorial ldquoIf I were a flooring contractor I
would make darned sure I was a member of
the FCICA This group is on the front line of
solutionsrdquo I couldnrsquot say it better myself
Gerry Swift Chairman FCICA
By Gerry Swift FCICA Chairman
on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees
FCICA
30TH ANNIVERSARY CONVENTION
AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE
PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING
SPR12 V7N4 WWWFCICACOM
THE OFFICIAL PUBLICATION OF FCICA
spr125
spr12
PROvIdING SOLUTIONS FOR HEAvY TRAFFIC
When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal
Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard
Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt
For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task
The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport
project profile
Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA
6
The Flooring Contractor Magazine
spr12
WELL THE RESULTS ARE bACk and it
seems the over all response was mdash ldquoIt was a
great conventionrdquo Attendance was up first
time attendee numbers were the highest
ever and the networking was amazing
The pictures from our 30th Anniversary
convention can be found in the magazine
on pages 12ndash16 and also are on our website
under photo gallery Make sure you check
them out
This issue focuses on airport projects
These are normally big projects lots of foot
traffic and many restrictions as to who can
work there We start with a project profile
from Construction Specialties ldquoProviding
Solutions for Heavy Tasksrdquo spotlighting
their entrance grid system used at OrsquoHare
Airport and can be found on page 5 Our
main installation article is by Honorary
Member Dave Stafford and is on pages 10
and 11 In this article Dave writes about
his experience as a contractor in dealing
with airport projects and what a contractor
needs to know and do when considering
bidding an airport project or when the
project is won
For our Installation Manager audience
we plan to add articles that will help you do
your job better Our first one in this issue
deals with jobsite readiness review as it
relates to material staging Found on pages
8 and 9 this is the first of many articles that
will specifically be targeted to you Written
by contractor Robert Blochinger check it
out for some great tips
For our financial articles this issue please
read ldquoDonrsquot Give the IRS Every Last Droprdquo
by Lance Wallach found on page 17 We
also have ldquoTax Tips for Subcontractorsrdquo on
page 27 provided by ASA Today Our business
article comes from Dana Borowka MA of
Lighthouse Consulting Services LLC and is
titled ldquoHiring Sales People and Attracting
Top Talent in the Trade Industry This
article is a must read for anyone getting
ready to hire as the economy improves The
article can be found on pages 18ndash20
Both the industry and our members
have been busy Industry News can be
found starting on page 22 with New Product
Announcements on page 24ndash26 and our
Member News starting on page 28
I hope you enjoy this issue of The Flooring
Contractor Magazine and remember if you
would like to contribute just send your articles
or press releases to me at keofcicacom
Kimberly E Oderkirk FCICA Executive Vice President amp
Senior Editor of The Flooring Contractor
A GREAT CONvENTION
executive VP letter
June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom
September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom
October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom
October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom
October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012
November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg
calendar of events
The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery
The preceding was an expert from the FCICArsquos
Floorcovering Installation Training (FIT) Program Book
GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor
4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring
4 Textured or embossed floors should be made smooth with a suitable embossing leveler
4 Is the surface smooth and is the existing flooring well bonded to the subfloor
4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding
4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain
SHEET vINYL FLOORING4 Is it fully adhered and securely bonded
4 Does the floor have any gouges rips or staples
4 Are all the seams well adhered smooth and free of gaps
CONCRETE FLOORS4 What is the grade level
4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS
4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature
4 Is the surface uneven or cracked What is the condition of the expansion joints
4 What is the condition of the surface Is it powdery or scaly
WOOd FLOORS4 Is the wood floor structurally sound
4 Is the wood floor properly constructed with recommended materials
4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation
4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring
4 Is the surface clean dry and fee of old adhesive oil and paint
4 Is the floor uneven cupped or warped
4 Are there gaps in the floor
Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance
It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly
surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering
You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material
Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors
TILE FLOORS4 Are any tiles missing or broken
4 Are the tiles embossed
4 Are all the tile joints smooth and free of gaps
You should ask the following questions when evaluation existing flooring
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
spr125
spr12
PROvIdING SOLUTIONS FOR HEAvY TRAFFIC
When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal
Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard
Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt
For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task
The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport
project profile
Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA
6
The Flooring Contractor Magazine
spr12
WELL THE RESULTS ARE bACk and it
seems the over all response was mdash ldquoIt was a
great conventionrdquo Attendance was up first
time attendee numbers were the highest
ever and the networking was amazing
The pictures from our 30th Anniversary
convention can be found in the magazine
on pages 12ndash16 and also are on our website
under photo gallery Make sure you check
them out
This issue focuses on airport projects
These are normally big projects lots of foot
traffic and many restrictions as to who can
work there We start with a project profile
from Construction Specialties ldquoProviding
Solutions for Heavy Tasksrdquo spotlighting
their entrance grid system used at OrsquoHare
Airport and can be found on page 5 Our
main installation article is by Honorary
Member Dave Stafford and is on pages 10
and 11 In this article Dave writes about
his experience as a contractor in dealing
with airport projects and what a contractor
needs to know and do when considering
bidding an airport project or when the
project is won
For our Installation Manager audience
we plan to add articles that will help you do
your job better Our first one in this issue
deals with jobsite readiness review as it
relates to material staging Found on pages
8 and 9 this is the first of many articles that
will specifically be targeted to you Written
by contractor Robert Blochinger check it
out for some great tips
For our financial articles this issue please
read ldquoDonrsquot Give the IRS Every Last Droprdquo
by Lance Wallach found on page 17 We
also have ldquoTax Tips for Subcontractorsrdquo on
page 27 provided by ASA Today Our business
article comes from Dana Borowka MA of
Lighthouse Consulting Services LLC and is
titled ldquoHiring Sales People and Attracting
Top Talent in the Trade Industry This
article is a must read for anyone getting
ready to hire as the economy improves The
article can be found on pages 18ndash20
Both the industry and our members
have been busy Industry News can be
found starting on page 22 with New Product
Announcements on page 24ndash26 and our
Member News starting on page 28
I hope you enjoy this issue of The Flooring
Contractor Magazine and remember if you
would like to contribute just send your articles
or press releases to me at keofcicacom
Kimberly E Oderkirk FCICA Executive Vice President amp
Senior Editor of The Flooring Contractor
A GREAT CONvENTION
executive VP letter
June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom
September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom
October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom
October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom
October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012
November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg
calendar of events
The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery
The preceding was an expert from the FCICArsquos
Floorcovering Installation Training (FIT) Program Book
GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor
4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring
4 Textured or embossed floors should be made smooth with a suitable embossing leveler
4 Is the surface smooth and is the existing flooring well bonded to the subfloor
4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding
4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain
SHEET vINYL FLOORING4 Is it fully adhered and securely bonded
4 Does the floor have any gouges rips or staples
4 Are all the seams well adhered smooth and free of gaps
CONCRETE FLOORS4 What is the grade level
4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS
4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature
4 Is the surface uneven or cracked What is the condition of the expansion joints
4 What is the condition of the surface Is it powdery or scaly
WOOd FLOORS4 Is the wood floor structurally sound
4 Is the wood floor properly constructed with recommended materials
4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation
4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring
4 Is the surface clean dry and fee of old adhesive oil and paint
4 Is the floor uneven cupped or warped
4 Are there gaps in the floor
Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance
It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly
surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering
You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material
Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors
TILE FLOORS4 Are any tiles missing or broken
4 Are the tiles embossed
4 Are all the tile joints smooth and free of gaps
You should ask the following questions when evaluation existing flooring
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
6
The Flooring Contractor Magazine
spr12
WELL THE RESULTS ARE bACk and it
seems the over all response was mdash ldquoIt was a
great conventionrdquo Attendance was up first
time attendee numbers were the highest
ever and the networking was amazing
The pictures from our 30th Anniversary
convention can be found in the magazine
on pages 12ndash16 and also are on our website
under photo gallery Make sure you check
them out
This issue focuses on airport projects
These are normally big projects lots of foot
traffic and many restrictions as to who can
work there We start with a project profile
from Construction Specialties ldquoProviding
Solutions for Heavy Tasksrdquo spotlighting
their entrance grid system used at OrsquoHare
Airport and can be found on page 5 Our
main installation article is by Honorary
Member Dave Stafford and is on pages 10
and 11 In this article Dave writes about
his experience as a contractor in dealing
with airport projects and what a contractor
needs to know and do when considering
bidding an airport project or when the
project is won
For our Installation Manager audience
we plan to add articles that will help you do
your job better Our first one in this issue
deals with jobsite readiness review as it
relates to material staging Found on pages
8 and 9 this is the first of many articles that
will specifically be targeted to you Written
by contractor Robert Blochinger check it
out for some great tips
For our financial articles this issue please
read ldquoDonrsquot Give the IRS Every Last Droprdquo
by Lance Wallach found on page 17 We
also have ldquoTax Tips for Subcontractorsrdquo on
page 27 provided by ASA Today Our business
article comes from Dana Borowka MA of
Lighthouse Consulting Services LLC and is
titled ldquoHiring Sales People and Attracting
Top Talent in the Trade Industry This
article is a must read for anyone getting
ready to hire as the economy improves The
article can be found on pages 18ndash20
Both the industry and our members
have been busy Industry News can be
found starting on page 22 with New Product
Announcements on page 24ndash26 and our
Member News starting on page 28
I hope you enjoy this issue of The Flooring
Contractor Magazine and remember if you
would like to contribute just send your articles
or press releases to me at keofcicacom
Kimberly E Oderkirk FCICA Executive Vice President amp
Senior Editor of The Flooring Contractor
A GREAT CONvENTION
executive VP letter
June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom
September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom
October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom
October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom
October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012
November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg
calendar of events
The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery
The preceding was an expert from the FCICArsquos
Floorcovering Installation Training (FIT) Program Book
GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor
4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring
4 Textured or embossed floors should be made smooth with a suitable embossing leveler
4 Is the surface smooth and is the existing flooring well bonded to the subfloor
4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding
4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain
SHEET vINYL FLOORING4 Is it fully adhered and securely bonded
4 Does the floor have any gouges rips or staples
4 Are all the seams well adhered smooth and free of gaps
CONCRETE FLOORS4 What is the grade level
4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS
4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature
4 Is the surface uneven or cracked What is the condition of the expansion joints
4 What is the condition of the surface Is it powdery or scaly
WOOd FLOORS4 Is the wood floor structurally sound
4 Is the wood floor properly constructed with recommended materials
4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation
4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring
4 Is the surface clean dry and fee of old adhesive oil and paint
4 Is the floor uneven cupped or warped
4 Are there gaps in the floor
Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance
It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly
surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering
You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material
Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors
TILE FLOORS4 Are any tiles missing or broken
4 Are the tiles embossed
4 Are all the tile joints smooth and free of gaps
You should ask the following questions when evaluation existing flooring
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
The preceding was an expert from the FCICArsquos
Floorcovering Installation Training (FIT) Program Book
GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor
4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring
4 Textured or embossed floors should be made smooth with a suitable embossing leveler
4 Is the surface smooth and is the existing flooring well bonded to the subfloor
4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding
4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain
SHEET vINYL FLOORING4 Is it fully adhered and securely bonded
4 Does the floor have any gouges rips or staples
4 Are all the seams well adhered smooth and free of gaps
CONCRETE FLOORS4 What is the grade level
4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS
4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature
4 Is the surface uneven or cracked What is the condition of the expansion joints
4 What is the condition of the surface Is it powdery or scaly
WOOd FLOORS4 Is the wood floor structurally sound
4 Is the wood floor properly constructed with recommended materials
4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation
4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring
4 Is the surface clean dry and fee of old adhesive oil and paint
4 Is the floor uneven cupped or warped
4 Are there gaps in the floor
Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance
It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly
surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering
You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material
Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors
TILE FLOORS4 Are any tiles missing or broken
4 Are the tiles embossed
4 Are all the tile joints smooth and free of gaps
You should ask the following questions when evaluation existing flooring
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom
Jobsite readiness is a general term
that requires the floor covering installer
to physically review the jobsite prior to
delivery of flooring product Is the substrate
ready for flooring or does it require some
mechanical preparation Has the substrate
been tested for moisture emissions and is
the rate compatible with the MVER for the
product to be installed What about flash
patching or the type and amount of leveling
compound needed has any transition
buildup been addressed What is the level of
intensity of cleaning and preparation of
substrate Are there any contents to move
materials from other Trades prohibiting
your execution of work any electronic
equipment to consider Has there been any
change to the expected scope of work according
to the contract or agreement with the general
contractor or owner If so will there need to
be an additional discussion about conditions
and who will perform corrective action
Areas of concern for jobsite readiness are When the floor prep has
been performed by others has all floor
preparation been completed according to
manufacturerrsquos recommendation for the
product to be installed and is it acceptable
to the floor covering installer Can the floor
covering installation proceed on schedule is
the correct floor covering identified for each
area specified Have other trades completed
their work or in a final phase that will
enable the floor covering installer to have
control of the work area What other trades
such as ceiling workers painters plumbers
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
9
The Flooring Contractor Magazine
spr12
electricians will require access to the areas
where flooring is being installed How may
staging of materials be accomplished so as
to permit timely product acclimation This
is quite important and a key consideration
for todayrsquos moisture sensitive products
Jobsite staging is setting the stage for your command performance After
the floor preparations have been completed
a jobsite readiness function delivery or
staging of the floor covering products ad-
hesives and other sundry products is done
Acclimation of the flooring materials to the
environment within the jobsite is required
in order to prevent product movement
after it is installed It make no difference
whether the products consist of carpet roll
goods carpet tile vinyl or rubber products
as tile roll goods and planks all must be
acclimated to the jobsite This acclimation
time will vary this movement expressed as
expansion and contraction of the product is
directly related to environmental conditions
as heat cold temperature moisture emis-
sion as relative humidity and dew point
in the air and within and on the concrete
substrate Adhesives are water based and
sensitive to moisture so the acclimation of
these products is just as important as the
floor-covering product itself
A component of staging is the
delivery whether vertical (steps elevator
crane) andor horizontal means through
the door with a wheeled carrier and around
corners to the work area While transporting
full width carpet rolls in this manner it is
very important to not bend the roll in half
or thirds without having it re-rolled loose
first or perhaps ldquotubedrdquo and rolled in the
length then the carpet should be rolled out
on site to relax and settle the crease created
by folding This will reduce the expansion
contraction or backing memory bubbles in
the carpet after installation Other floor-
covering products are boxed or short rolls
that can be carried on a wheeled carrier
Prior to materials staging discuss loca-
tions available for your materials with the
general contractor site supervisor or owner
these materials must not be in the way of
other trades while the acclimation and on-
site storage is in progress When the installer
sets up the floor covering safety of others
is an important concern do not create a
trip hazard keep the installation tools and
equipment in a separate area and insure
other trades have finished their work Insure
all flooring personnel have and utilize PPE
(Personal Safety Protection Equipment)
As the floor covering is installed utilize
all of the basic guidelines of installation
processes for that product CRI 104105 for
carpet and the manufacturerrsquos instructions for
the hard surface and carpet materials as well
After the product installation is completed
a protective covering may be required
Plastic covering is not recommended over
carpet since this cover maywill trap
moisture and induce growth of mold and
mildew as well as cause damage to backing
and fiber Whatever cover is utilized do not
create a safety hazard or trip hazard The
result is an installed floor covering that will
perform withstand the daily use foot
traffic and maintenance procedures that
are to follow
Your command performance was successful because you knew what to ex-
pect started with a professional attitude and
demeanor continued that attitude through-
out the job and expertly installed according
to the best practices of the trade
As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard
surface and carpet materials as well
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
10
The Flooring Contractor Magazine
spr12
AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE
As you probably suspect there is a dif-
ferent element to most airport projects and
that is security If you have flown anywhere
recently then yoursquove been scrutinized had
you and your belongings screened been
through a pat-down (or groping) or gone
through X-ray scanners multiple times
However this is done reasonably quickly
and yoursquore on your way
If you have been lucky (or unlucky)
enough to land an airport project with
your favorite general contractor and yoursquore
unprepared your worst nightmare is about
ready to begin
Installation crews and crew mem-
bers must meet certain criteria They must
be American citizens or have a work visa
and can prove that can legally work in the
US They must be willing to go through a
comprehensive background check and pass
it I have seen cases where key members of a
talented crew were not approved leaving the
crew chief short-handed Of course excep-
tions may be made depending upon where
the work is actually being performed Some-
times the standards applied on background
checks make no sense All crew members
were approved for an airport in one state
but not at another airport in an adjoining
state One crew was approved for work in
the White House area but not the airport or
the main Justice Department
Once you have a couple of crews ap-
proved and you never want to submit just
one crew even if you think it is unlikely
yoursquoll need them there are other challenges
There is usually mandatory attendance at an
orientation seminar for approved crews
project supervisors project managers and
may include installation service managers
This seminar includes guest speakers and a
safety video showing how to comply with
airport procedures There may be specific
training and instruction on how to drive on
airport service roads and runways Although
there may be some variance there is usually
a designated driver or a specific permit
issued As with other secure sites there are
clearances for specific work zones
Specific hours of work are the norm usually in the late evening and early
morning With the size of some projects it
may means that crews are being dispatched
at 500 pm or later and reporting for work
and into airport security at 700 to 900 pm
The day may not end until 500 am There
is an adjustment period before and after
From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project
by davie Stafford dSA
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
11
The Flooring Contractor Magazine
spr12
for the crews involved If there was poor
planning for supplies it is hard to get ac-
cess to a company supply room at 300 am
Typically there are required weekly safety
meetings once work begins so this must be
factored into the work schedule At least
one or more crew members or the on site
supervisor must attend and represent each
company performing work on site
delivery of materials is always a chal-
lenge and storage on site is usually a mat-
ter of negotiation and the amount of risk the
flooring contractor is willing to assume ldquoYes
I have an area where materials may be stored
and you can lock the door but any loss or
missing materials is YOUR responsibilityrdquo
On more than one job there was significant
loss on materials that disappeared The ideal
situation is where materials are checked into
the general contractor become the property
of the owner (the airport) through a bill of
sale and the site is secured by the ownerrsquos
representative which is the general contractor
or construction manager Oft times though
when billing for stored materials the owner
will be given a bill of sale and given a receipt
by the flooring contractor who still has the
responsibility and liability for storage until
delivery is made and the flooring installed
Actual delivery to the airport site may
have to be done at odd hours and the
amount(s) carefully estimated if the area
is not secure Perhaps materials for two or
three days of work will be delivered at one
time In some cases it may make sense for
the installation crew to bring the materials
with them for their particular nightrsquos work
There has been a lot of ldquomaterials shrinkagerdquo
where excess materials were not brought back
by the crew That is more a matter of floor-
ing dealerrsquos training and policy
Equally damaging is the loss of crew
productivity when either the amount of
product is wrong or ldquopurple was delivered
instead of heather beigerdquo
When there is demolition to be done and floor prep is to follow one must make
sure the site cordoned off and the GC or
construction manager has approved the timing
of the work Noise dust debris removal
strange odors personnel access all must be
factored into your plan There is usually a
premium placed on finishing each area as a
unit so that crew members do not have to re-
turn once an area is done this means that the
flooring dealer should have his own site su-
pervisor in lieu of expecting the installation
crew chief to punch out his own work More
often than not there is a specific requirement
for the flooring contractor to have his own
supervisor on site whenever work is being
performed The advantage is that defects
may be spotted more quickly and the overall
quality of work and efficiency will be better I
have found it is worth the extra money
Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have
happen is for a job stress incident to become
front page news ldquoInstaller Slugs Job Fore-
man during Argument at Airportrdquo There is
significant pressure to deal with unexpected
job site conditions quickly without a lot
of fuss A government agency or airport
authority personnel are always looking
over the shoulder of the GC or construc-
tion manager Any change order requests
change in site conditions hidden defects are
frequently approved ldquoby committeerdquo which
means some delays DO NOT fall victim to
performing extra work without a proper ap-
proval especially in this type of work If you
do it likely becomes free work
Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company
credentials No one wants an inept
inexperienced lowball bidder that hasnrsquot
performed this type of work before Here
is the chance to really sell your pricing and
back it up with crew qualifications experi-
ence and project management expertise Be
sure to spotlight regular company training
product seminars safety meetings special-
ized experience and verifiable certifications
Of particular importance would be similar
projects that were successfully completed
and references
Airport projects tend to be long drawn-
out projects with time-delays that are quite
frustrating They can also be profitable
if you know what yoursquore getting into and
project-manage your deliveries and crews
properly They can make or ruin your
reputation
Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
12
The Flooring Contractor Magazine
spr12
30th Annual
Convention
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
30th Annual
Convention
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
16
The Flooring Contractor Magazine
spr12
30th Annual
Convention
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
17 spr11
dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach
HAvE YOU SEEN THE COMMERCIALS
where certain companies advertise that they
can settle an IRS debt for ldquopennies on the
dollarrdquo Usually the offer is too good to be
true Besides you never want to have the
problem in the first place
The chances of an individual being audited
have approximately doubled since 2000 So
you need to be careful with your tax return
IRS officials say research has shown that
tax ldquononcompliancerdquo typically is highest
among people who work for themselves
who deal in large amounts of cash who
donrsquot have taxes withheld from their pay
and whose income isnrsquot reported separately
to the IRS such as by their employer
Another area that IRS has been focusing
on for noncompliance is S corporations
With a typical S corporation profits or
losses flow through to the individual owners
who in turn are supposed to report those
items on their individual returns
Another are that could command atten-
tion is capital gains taxes The reason IRS
officials suspect the government is losing
billions of dollars in tax revenue because
many investors inflate the cost basis or the
price they originally paid for stocks and
other securities in order to report lower
capital gains when the securities are sold
There have been some significant changes
in the way the IRS targets businesses for
audits and how it conducts them Audits are
up this year and will continue to increase but
the numbers are very misleading because
the IRS is getting much smarter about how
it chooses returns for audit and how its
examiners conduct their audits
Over the past few years the IRS has
dramatically stepped up efforts to study
specific industries and to educate examin-
ers about business practices terminology
accounting methods and common industry
practices It has also identified areas of
inquiry that produce audit results
Examiners are told specifically to look
for certain red flags to get at what is really
going on in a business or transaction The
result examinations are more sharply
focused on potential areas that will generate
increased taxes penalties and interest
Fortunately there is a positive side to all of
this itrsquos very easy to obtain a free copy of
this information from the IRS
When you have a certain medical problem
you go to a specialist The same rule should
be applied to financial problems Always
engage an accountant who specializes in your
type of business One of our long-term
retirement plan clients recently retained our
firm to perform a self-audit The client a
successful businessman was concerned when
one of his colleagues was found liable for back
taxes and penalties because of some mistakes
by his accounting firm Nervous that he might
become an IRS target as well Our client
hired us to do an audit of his income taxes
for the last three years both personally and
for his various businesses What we found
was shocking Even though this client had
used an accounting firm for his various
returns the taxes he had paid were far from
what he owed Luckily for him it was an
overpayment This client will get a refund of
almost $200000
Now let us turn to more positive alterna-
tives things that you can take the initiative on
Cash balance plan A cash balance
plan is a retirement plan that allows large
contributions for owners The deduction
for owner sometimes can exceed salary It
can be combined with a 401(k) plan
SEP_IRA or basic profit-sharing plan Think K instead Many small business owners
have used a SEP-IRA or basic profit sharing
plan for their retirement needs due to the
simplicity and low cost of these designs
However recent changes to the Internal
Revenue Code have made these designs
virtually obsolete The K is a retirement plan
for the small business owner that allows him
or her to achieve greater potential contri-
butions ldquocatch uprdquo deferrals at age 50+
increased current tax savings plan loans up
to $50000 expand survivor benefits complete
flexibility and low costs Unlike SEP-IRA a
K will allow you to borrow up to 50 percent of
your account balance (not to exceed $50000)
as long as you pay yourself back And whereas
a typical 401(k) plan may cost $1000 or
more to establish and perhaps more to
administer each year a K can be established
and administered for a fraction of that cost
Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent
speaker on retirement plans financial and estate planning and abusive tax shelters
Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com
The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice
Financial issues
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
18
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
BUSINESS
HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY
IN THIS dAY ANd AGE making the
wrong hiring decision can cost you
$50000 to multiples of millions of dol-
lars Thatrsquos a high price to pay and itrsquos a
conservative figure when you factor in the
emotional pressures of training evaluation
termination and then starting the hiring
process all over again By refining your
hiring process you can turn hiring into
a profitable and successful venture in the
Trade Industry
CREATING AN EFFECTIvE RECRUITMENT PROGRAM
There are several steps to creating an
effective recruitment program The first
starts with the basics mdash the job descrip-
tion Many companies donrsquot even have job
descriptions for their positions and thatrsquos
one of many hiring pitfalls Itrsquos very
difficult to describe a position to a
candidate without having it well defined
The next problem with job descriptions is
that they are usually not definitive enough
Itrsquos important to detail the expected job
performance outcome and be very specific
in what is needed and expected The job
description should have 30- 60- 90- and
180-day objectives so the candidate has a
clear understanding what is expected for
the job Be sure to review and update job
descriptions regularly as company needs
and expectations for a position are bound
to change
The next step is to define where to recruit
candidates or target your recruiting process
Now that you have an idea of what you need
and expect for the position where do you
find this treasured person There are many
resources Referrals recruiters ads college
placement centers com listings etc Of
course referrals are usually one of the best
sources for candidates and giving out the
job description to business associates and
friends may reveal the perfect candidate
When working with recruiters it is very
important to be as specific as possible to
avoid your time being wasted with unquali-
fied candidates
The same is true for ads so that the ad is
as definitive as possible College placement
centers are not only good for recruiting college
grads but usually have facilities to list positions
that require extensive experience too They
can be especially helpful if they are in close
contact with the alumni association
RESUMES RESUMEShellip PILES OF RESUMES
Soon in your hiring process you will be
faced with a big pile of resumes Look for
resumes that are specific to your needs and
notice the presentation style which will tell
you a great deal about the candidate It is
helpful to decide what the priorities are for
the position and look for those first in the
resumes Once you have settled on a few
resumes we suggest the two step approach
to interviewing The first is the telephone
interview which can save you valuable time
and effort Ask the candidate a set of specific
questions such as Why are you interested in
this position Please describe three key
attributes that you have to offer to our
company Give me one significant program
that you had an impact on in the last six
months Listen carefully to the candidate to
see if the response fits the job description
This process allows the candidate to earn a
face-to-face interview
For additional list of interview questions
please click here httpwwwlighthousec-
onsultingorgArticlesKOTInterviewQ
signupformphp
INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is
important to listen and not let emotions
take over The candidate should talk about
80 percent of the interview and the
interviewer only 20 percent The goal for
interviewing effectively is to note their
thinking patterns and not get caught up in
appearances impressive schools or
companies During the interview questions
that are more specific are helpful in making
successful hiring decisions Some examples
are What significant impact have they had
at three or more companies on their
resumes mdash ask for specifics percentage of
change Please describe in detail what
brought about the change What was their
process from A to Z and ask how the
candidate would handle a specific problem
that you have seen in the position
IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL
Once a candidate has been selected then
the most difficult part of the hiring process
begins mdash reference checking Many firms
find professional organizations helpful when
making background checks Yet as the old
saying goes ldquoYou never know someone until
you work with them travel with them or live
with themrdquo Through in-depth work style
and personality testing you can reduce the
possibility of making a hiring error An in-
depth assessment can identify inner traits of
by dana borowka MA of Lighthouse Consulting Services LLC
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
19
The Flooring Contractor Magazine
spr12
The Flooring Contractor MagazineThe Flooring Contractor Magazine
a candidate if the appropriate assessment is
selected
The following are some things to think
about when reviewing various work style amp
personality profiles
bull Trainingordegreesrequiredforinter-
pretation of the data Weekend training
programs can be problematic since testing
and human behavior is a very complex
subject When making hiring or internal
decisions organizations need as much in-
formation and understanding as possible
as the consequences can be very costly
bull Acopyoftheresumeshouldbesupplied
to the testing company to review when
discussing the assessment results We sug-
gest to make sure that the testing company
uses resumes as part of the process when
reviewing the assessment on a candidate
bull ScaleforldquoImpressionManagementrdquoto
understanding accuracy of results and
if someone is trying to lsquofake goodrsquo The
questionnaire needs at a minimum of
164 questions to gather enough data for
this scale
bull CommonwarningsignsWhena
representative uses absolute statements
when describing human behavior like
lsquoPeople are all the samersquo or lsquoPeople donrsquot
changersquo This will convey what their level
of understanding of the human person-
ality is Or when someone claims that
their profile is 98 or 99 accurate which
rarely can be clinically supported If you
hear this ask how the data was collected
bull CareerMatchingSomeorganizations
claim to know what the perfect ldquosales
personrdquo or ldquosecretaryrdquo is from a person-
ality perspective Ask how many careers
and occupations have been studied is
the data base validated by outside orga-
nizations or only by ldquoapplied in-house
studiesrdquo ldquoIdealrdquo is very difficult to define
due to the variance of geography job
history and education What is most im-
portant is if the individual has a similar
thought pattern that meets the criteria
within the job description
bull Numberofclinicalstudiesconductedby
major universities and there should be
multiple studies for validation purposes
bull Howlonghastheprofilebeenusedndash
what is the history
bull Howoftenisthenormativedatabaseup-
dated and where is the data coming from
(For example US Census 1990 2000)
bull Culturalbiasndashisitbuiltintotheprofile
and for which countries
bull DoestheprofilemeetUSgovernment
employment standards Has it been
reviewed for ADA compliance amp gender
culture amp racial bias
bull Readinglevelrequired(5thgradeEng-
lish etc)
bull Numberofprofilesadministered
bull Numberofactualprimaryscalesas
defined by the ldquoBig 5rdquo testing standards
Many tests will claim to have more
scales than they actually have - this can
lead to misrepresentation of data
bull Doesthedataprovidethedepthneces-
sary to understand how an individual is
wired inside
bull Validityreliabilityandbasis
These are some general questions and if a
profile falls short in any one area we strongly
suggest additional research into the accuracy
of the data being generated
LEGAL GUIdELINES amp OTHER IMPORTANT STUFF
A common inquiry from companies and
organizations is about the legal guidelines
in providing assessments to candidates
Since industries vary it is always best to
check with a trade association or a legal
representative The general rule is that a test
or any set of hiring questions needs to be
administered to all final candidates in order
to assure that discrimination is not taking
place More information may be found at
the EEOC website in the Disability-Related
Inquiries and Medical Examinations of Em-
ployees section httpwwweeocgovpolicy
docsguidance-inquirieshtml2
Another question is how do new hires
usually feel about taking an in-depth work
style assessment It shows that a company is
serious about who they hire If the company
presents the testing program as a method of
assuring both parties that they are making
the right decision the individual usually
responds very well The bottom line is that
hopefully turnover is greatly reduced
An in-depth assessment can be very
helpful for personnel development and suc-
cession planning As a hiring tool they can
be used to develop additional questions for
interviewing and confirming the inter-
viewerrsquos intuition that might be overlooked
This process gains more reliable and ac-
curate data in order to effectively manage
individuals to make hiring and personnel
decisions a win-win for everyone
Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
20
The Flooring Contractor Magazine
spr12 20spr12
BUSINESS
If you are a hiring manager and would
like to see a sample of an in-depth work
style and personality profile please give us
a call or email us For more information
please contact Dana Borowka at Lighthouse
Consulting Services LLC (310) 453-6556
extension 403 or email at danalight-
houseconsultingcom
The key to on boarding is to understand
what the individual needs in order to be
successful The information collected from
an in-depth work style assessment can be
used as a caching and management tool in
order to reduce the learning curve and help
the individual hit the ground running
As you have seen a successful hiring pro-
gram requires many components that work
together to provide the needed information
for difficult personnel decisions Combin-
ing a well-defined job description targeted
recruiting and focused interviewing with an
effective in-depth work style and personal-
ity evaluation program turns hiring into a
profitable and rewarding process
Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011
Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization
constantly remain focused on their mission statement ldquoto help keep organizations and
staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work
style assessments to raise the hiring bar so
companies select the right people to reduce hiring errors They also assist sales and
operations through increasing efficiency and performance to avoid getting stuck in the shal-
low waters so they have smooth sailing
Dana has over 25 years of business consult-ing experience and is nationally renowned
speaker radio and TV personality on many topics He provides workshops on hiring
managing for the future and techniques to improve interpersonal communications that
have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo
To order the book please visit wwwcrackingthepersonalitycodecom
Environmentally friendly and fully recyclable
Northern Timbers offer timeless grains and hues that
complement many design styles and textures while
providing scratch resistance and ease of installation
Be at one with nature
Explore your options with our online FLOORING DESIGNER at roppecom
Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom
northern timbersP R E M I U M V I N Y L W O O D P L A N K
featuring
UV cured ceramic bead fi nish
CS Pedisystemsreg stops 98of dirt from entering buildings
CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
Safety Book Members $105 Nonmembers $140
Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish
White and Black Polo ShirtS $3850 to $4450
Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white
fcica hat $18
The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew
fit Program $799
FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers
floor Wiz meaSuring tool $8
Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool
Pattern carPet Video $4995
FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation
fcica logo mouSe Pad $8
Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice
StrategieS for Small BuSineSSeS $2995
Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors
tile flooring reference manual $95
The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
reSilient flooring reference manual $95
The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides
fcica tool Box Sticker $13
Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5
fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcic
a m
erc
ha
nd
iSe or
der
you
rS to
da
y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
fc
ica
mer
ch
an
diS
e
or
der
yo
ur
S to
da
y
long SleeVed dreSS Shirt $40 to $42
Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
spr12 22spr12
The Flooring Contractor Magazine
industry news
bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions
MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company
Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA
Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company
Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco
Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world
dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando
The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero
The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education
Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm
Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships
For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability
New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them
In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry
HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
spr1223
spr12
The Flooring Contractor Magazine
of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011
RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance
According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo
According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo
Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US
RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors
The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are
presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition
In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional
ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)
BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction
ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo
The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg
The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
24
The Flooring Contractor Magazine
spr12
NEW PRODUCTS
INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use
HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity
Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours
Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars
For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom
MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS
FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE
In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours
Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior
floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM
F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
25
The Flooring Contractor Magazine
spr12
dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk
DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents
Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails
DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete
DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom
The Flooring Contractor Magazine
HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM
High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products
Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately
If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom
MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments
Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
The Flooring Contractor Magazine
Capri cork 8004922613 bull capricorkcom
Re-Tire recycled rubber at Monroe County Public Library Bloomington IN
Re-Tire recycled rubber from Capri corkYes rubber from the cork company
infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses
for salespeople and design professionals
Only$150 per tuition
The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish
Volume discounts available
Membership discounts available through CTDA TTMAC and WFCA
Earn more jobs earn moremoney and avoid problems
Get Your Installers ITS Verified
bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring
bull No Travel Expensesbull No Lost Productivitybull Certificate Issued
2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1
26spr12
NEW PRODUCTS
SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives
Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work
High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
27
The Flooring Contractor Magazine
spr12
The Flooring Contractor Magazine
business
TAx TIPS FOR SUbCONTRACTORS
UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-
nificant tax increase next year as about 50
tax provisions expire at the end of this year
These include favorable capital gains rates
favorable individual income tax rates lower
dividend rates numerous energy incentives
bonus depreciation and most of the estate
and gift tax reform provisions passed at the
end of 2010 Subcontractors should employ
careful tax planning and work closely with
their tax advisers on how these potential
changes will affect them while taking
advantage of current provisions accord-
ing to Grant Thornton LLC For example
consider
Using bonus depreciation in 2012 mdash While You Can Subcontractors can
continue to write off half of qualifying asset
purchases throughout 2012
Reviewing deferred Compensation Plans Many subcontractors are strug-
gling to remain profitable in this difficult
environment If your company canrsquot afford
large bonuses to retain key employees now
is the time to revisit alternative compensa-
tion arrangements
being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should
work with their tax advisers to make sure
that future cash taxes are taken into account
in cash-flow planning
Taking Full Advantage of Capital Asset Expensing deductions Rules
originally intended for small businesses
were significantly expanded to allow
contractors to expense up to $500000 of
2010 fixed asset costs provided that as-
sets of less than $2 million were placed in
service throughout the year Unlike bonus
depreciation this applies to new or used
assets A subcontractor that is already in a
tax-loss position however cannot take this
deduction
determining Whether Your Com-pany Can Lower Property Taxes A
property tax review can ensure that real and
intangible property is excluded from the
personal property tax base
Examining Capital Asset deprecia-tion Methods and Lives Depreciation
of fixed assets is one of the most complex
aspects of tax law Understanding and
properly applying these rules can accelerate
income tax deductions
Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can
help manage assets and may significantly
reduce sales-and-use tax which is collected
and remitted regardless of whether a company
is profitable
Maximizing Section 199 deductions The Section 199 domestic production
activities deduction is a unique tax incentive
allowing taxpayers to deduct 9 percent of
qualifying production activities which
include the construction or substantial
renovation of domestic real property
For more information contact Todd
Taggart a partner and national construction
practice leader Grant Thornton LLC at
(612) 677-5193 or ToddTaggartusgtcom
by ASA Today mdash March 15 2012 vol 14 No 11
Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor
welcome new
members
kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor
LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
28spr12
The Flooring Contractor Magazine
MEMBER NEWS
dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER
Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012
recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was
presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday
March 12 2012 in a surprise celebration in front of his family and employees
Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and
celebrate those individuals who have not only made significant contributions to the floor
covering industry but more important have worked toward its betterment and made a
difference over a sustained period of time
ldquoWe wanted to honor those people who have dedicated their life to improving the floor
covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was
about time for us to have our own award annually honoring an individual who has made
significant contributions When you have someone who fits that criteria AND has spent the
better part of his or her life making a difference in their community to society to this world
you know you have a person more than worthy of the honor We chose Don Miller as our 2012
recipient because he exemplified that personrdquo
Miller began his career in the flooring industry in 1958 as an employee of the Roppe
Rubber Company As one of 26 employees at that time he was involved in all aspects of the
small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and
6 other employees retained the company and struggled to continue to realize the dream of
their predecessor The company prospered in the decades to follow due mainly due to the
leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a
leading supplier of rubber and vinyl flooring products to the commercial flooring industry in
the United States and throughout the world The formation of the Roppe Holding Company
in the 90rsquos allowed for additional acquisitions and further strengthened the company for
continued growth into the 21st century
ldquoI am very grateful to be honored with this award and it is not something that I take lightly
I am humbled and thankful to my family and our employees for their dedication I did not
win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller
Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph
Boe currently president and CEO of Beaulieu of America
(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
29
The Flooring Contractor Magazine
The Flooring Contractor Magazine
Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals
to share ideas and learn about a variety of topics
ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing
building at its corporate headquarters in Aliquippa just outside of
Pittsburgh as well as a 50000 square-foot manufacturing facility and
technical training center in Stockton CA
The marketing building will be completed by early summer and
the new plant will open in the spring of 2013
In addition upgrades are being made to the Aliquippa and Dallas
GA plants These developments mark the largest expansion by Ardex
Americas since moving its corporate offices training center and plant
from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is
part of a multi-million dollar strategic project that focuses on the
Ardex tile and stone installation system expansion
Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS
HB Fuller Company announced that it has completed the
acquisition of the global industrial adhesives business of Forbo Group
The company entered into an agreement to purchase this business in
December 2011
The business acquired represents about 80 percent (by revenue) of
the Forbo Bonding Systems division of Forbo Group It generated
approximately $580 million in revenue for the fiscal year ended Dec
31 2011 operates 17 manufacturing facilities in 10 countries and
employs more than 1100 people globally EBITDA for the business
for the 2011 fiscal year was approximately $35 million
ldquoThe acquisition strengthens HB Fuller and positions us to
capitalize on growth opportunities in key geographies and markets
such as packaging and durable assembly We will leverage our
combined assets mdash people products processes systems and
knowledge mdash to offer customers a superior choice in adhesivesrdquo said
Jim Owens HB Fuller president and chief executive officer
MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up
company that manufactured paints and coatings for commercial
buildings in Milan Italy to the Mapei Group that has opened
manufacturing facilities distribution centers and commercial
offices around the globe and employs 7500 people The product
offering has expanded from a few simple products to the innovative
development of more than 1400 adhesives sealants and chemical
products for the building industry
ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said
Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will
not spend excessive time looking back at where we have come from
We are strongly focused on where we want to go in the future as
evidenced by our growth in the Americas Over the next 3ndash5 years
we will be expanding capacity in our manufacturing plants enlarging
and adding to our product lines and increasing our presence in Latin
Americardquo The companyrsquos ambitious goals are based on the strength of
corporate management and the MAPEI Leadership Team who have
delivered growth and profits throughout the recent economic recession
The sound foundation of the Mapei Group has evolved through
the administrative expertise and excellent business judgment of
Dr Giorgio Squinzi son of company founder Rodolfo Squinzi
This private corporation produces in excess of $2 billion in annual
revenues While early and consistent growth derived from flooring
installation systems today MAPEI has expanded into a solid position
in the concrete restoration category as well Development will
continue in this area as the company begins its next phase of growth
in the Americas Di Geso invites contractors and distributors to
ldquoWork with MAPEI mdash work with the bestrdquo
NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS
Rubber flooring maker Nora Systems has rolled out NoraX-
change an interactive online community for building and design
professionals to share ideas and learn about a variety of topics
Updated monthly the NoraXchange is designed to help facility
managers architects designers installers and other building profes-
sionals address challenges and answer questions they encounter in
their work the company said
ldquoWe asked our customers what type of information they want
from a manufacturer and their feedback inspired the framework
and content for the NoraXchangerdquo said Amy Bostock manager of
marketing and creative services Nora
Each month members of the NoraXchange will receive an email
informing them about new topics available in the latest installment
Project briefs describing Nora installations industry news a techni-
cal station that explores key installation and maintenance issues and
a variety of other topics are just some of the potential subjects for
members to explore
spr12
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
30spr12
HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA
HPS Americas Inc has partnered with Schoumlnox GmbH an in-
ternational brand of the AkzoNobel Group Schoumlnox is maintaining
a leading position in many markets with a complete assortment of
leveling compounds and building adhesives for installing all kinds of
floor coverings The trademark Schoumlnoxreg with its unique problem
solvers and product systems is created for professional craftsmen
HPS Americas Inc is working with Schoumlnox to bring forward
technologically advanced products with a focus on sustainability
ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President
of HPS Americas Inc ldquoImagine a high performing self-leveling
compound that is created from a by-product of the process used
to purify emissions from power plants that is actually making the
environment better That is our synthetic gypsumrdquo These unique
products can go over many critical substrates contribute to LEED
credits and are designed especially for the renovation industry
For more information about HPS Americas Inc visit
wwwhpsubfloorscom or call 8553912649 If you would like more
information about this topic or to schedule an interview please call
Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom
WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone
iPod and iPad users Based on the ASTM F2170 testing method the
new RHSpec app will give flooring installers general contractors
and spec providers immediate access to the latest relative humidity
(RH) thresholds for flooring adhesives coatings finished floor
products or remediation products according to Wagner
The RHSpec app allows users to drill down to the exact information
they need by searching by product type manufacturer or product
name to provide a tap link To install the RHSpec app for iPhone
iPod and iPad users go to appshoppercombusinessrh-spec or visit
wwwrhspeccom A version is also available for Android
888-512-7339wwwsystemonesolutionscom
Ultimate Peace of Mind
System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America
4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support
premium wood vinyl plank luxury vinyl stone tile
natural elements
gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring
gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface
gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required
18006333151 | wwwfl excofloorscom
MEMBER NEWS
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM
TERMS ExPIRING 2013
TERMS ExPIRING 2012
CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom
vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom
SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom
vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom
IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom
ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom
Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom
Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet
Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom
FCICA bOARd OF dIRECTORS
FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012
GOLd SPONSORS
Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom
Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom
Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom
TERMS ExPIRING 2014
burtco Enterprises
High Performance Subfloors
Laticrete
Michael Halebian amp Co
nora systems Inc
Spartan Surfaces
StarNet Worldwide Commercial Flooring
Tek Stil Concepts
W F Taylor
Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom
Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom
Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom
PLATINUM SPONSORS
TM
75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas
Ultrabond reg G15
5362 FlooringContractor_April12indd 1 4412 345 PM