2012 summer - fcica - the flooring contractor

32
FCICA 30TH ANNIVERSARY CONVENTION AIRPORT PROJECTS — PROFIT OR YOUR WORST NIGHTMARE ::: HIRING SALES PEOPLE PROVIDING SOLUTIONS FOR HEAVY TASKS ::: EVALUATING AN EXISTING SUBFLOOR ::: MATERIAL STAGING SPR.12 ::: V7N4 ::: WWW.FCICA.COM THE OFFICIAL PUBLICATION OF FCICA

Upload: fcica-the-flooring-contractors-association

Post on 17-Mar-2016

226 views

Category:

Documents


6 download

DESCRIPTION

The Flooring Contractor

TRANSCRIPT

FCICA

30TH ANNIVERSARY CONVENTION

AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLEPROvIdING SOLUTIONS FOR HEAvY TASkS EvALUATING AN ExISTING SUbFLOOR MATERIAL STAGING

SPR12 v7N4 WWWFCICACOM

THE OFFICIAL PUbLICATION OF FCICA

The Flooring Contractor Magazine

FCICA represents the interests of floor covering contractors by promoting installation excellence through cooperative efforts with manufacturers dealers dis tri b utors and others committed to increasing the value vitality and viability of the installation industry If your business is installationhellipor depends on it your voice is needed in this effort We invite you to join FCICA

MEMbERSHIP bENEFITS

Website mdash wwwfcicacom Provides important membership information member lists upcoming events technical assistance technical resource guide com-munication to FCICA headquarters and links to other member websites

E-News Bi-weekly on-line newsletter features news snippets on association activities member announcements industry events and other newsworthy items pertinent to your growing business

Ask Izzy Members of the ldquoAsk Izzyrdquo team answer questions on commercial flooring products installations andor techniques The teamrsquos goal is to respond within 24 hours

Mid-Year Convention Provides a forum for the exchange of ideas and information related to all aspects of the business of installation

Floorcovering Installation Training (FIT) Program Provides the tools to train your employees on your premises at your own speed

Educational Sessions at Annual Convention Held throughout the conference and members can contribute through participation in committees and other functions

ldquoStart with Safetyrdquo mdash A Safety Program for Flooring Contractors Each member receives a complimentary copy upon completing the order form

FCICA CONTACT INFO

FCICA 7439 Millwood Drive West Bloomfield MI 48322 Phone 2486615015 877-TO-FCICA Fax 2486615018 Email keofcicacom wwwfcicacom

MEMbERSHIP INFORMATION

Firm Name

Address

City State Zip

Telephone Fax

Website Address

Name of Owners Officers Foreman and others to be listed in the Membership Directory and as contacts in the database

Name(s)

Title(s)

E-Mail(s)

MEMbERSHIP CATEGORIES

Floor Covering Contractor Any bona fide floor covering contractor workroom floor maintenance or retail store engaged in the business of install-ing or treatment of floor coverings ldquoInstallerrdquo is defined as any individual who installs on the jobsite or who works with flooring materials in the shop workroom or store

Company with 1ndash10 installers $350 annually

Company with 11ndash25 installers $650 annually

Company with 26 or more installers $950 annually

Branch Membership 50 of the parent company membership annually (Parent company must be in good standing)

Associate Member Any bona fide supplier of flooring goods and materials including software tools tooling and or equipment floor covering associations and cooperatives and manufacturers and wholesale distributors Please choose one membership level

Platinum membership $2500 annually

Gold membership $1250 annually

Base associate membership $700 annually

ConsultantInspector Member Any bona fide provider of services to the flooring industry including but not limited to inspectors or consultants

Platinum membership $2150 annually

Gold membership $900 annually

Base associate membership $350 annually

PAYMENT

I certify that this information which constitutes our membership category as a company is true and correct It is agreed that our company will abide by all membership requirements and that we are entitled to all membership privileges as it pertains to our category as noted in the FCICA by-laws I understand that annual membership is July 1ndashJune 30

Enclosed is payment of $ for one yearrsquos dues

Check enclosed Mastercard VISA American Express Discover

Account Expiration Date

Authorized Signature Security Code

Title

Printed Name Date

I was referred to the FCICA by

MEMbERSHIP APPLICATION

COLUMNS

04 Chairmanrsquos Letter

06 Executive VP Column Calendar of Events

ARTICLES

05 Project Profile

08 FIT Evaluating An Exisiting Subfloor

17 Donrsquot Give The IRS Every Last Drop

18 Hiring Sales People amp Attracting Top Talent in the Trade Industry

22 Industry News

24 New Products

27 Tax Tips for Subcontractors

28 Member News

08 Jobsite Readiness Review Materials Staging Whatrsquos it all about

10 Airport Projects mdash A Profit or Your Worst Nightmare

12 FCICA 30th Anniversary Convention Photos

FEATURES

Published four times a year by

3540 W Jefferson HwyGrand Ledge MI 48837(800) 992-9653wwwkeystonemillbrookcom

Ad Sales Bill Spilman(309) 483-6467advertisingfcicacom

The Flooring ContractorSenior Editor Kimberly E Oderkirk

SPR12 v7N4

12

4spr12

chairmanrsquoS letter

The Flooring Contractor Magazine

FCICA SUCCESS

OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be

an understatement We enjoyed the highest

attendance numbers in over a decade But

more importantly we had our best

educational sessions trade show and

networking events that I can remember

And as always we had fun

I want to thank everyone who attended

the convention in Savannah especially

those who contributed to our educational

sessions trade show and silent auction

And to our staff for doing a wonderful job

preparing and executing what was a near

flawless program

I am looking forward to working with

our Board of Directors and Staff to keep the

momentum going in terms of getting the

message out to flooring contractors across

the country Starnetrsquos survey of their Instal-

lation Managers who attended our conven-

tion was extremely positive I certainly hope

that many of them as well as other industry

flooring groups and independent flooring

contractors decide to become members of

FCICA As Kim Gavin Executive Editor

with Floor Covering Weekly wrote in her

editorial ldquoIf I were a flooring contractor I

would make darned sure I was a member of

the FCICA This group is on the front line of

solutionsrdquo I couldnrsquot say it better myself

Gerry Swift Chairman FCICA

By Gerry Swift FCICA Chairman

on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees

FCICA

30TH ANNIVERSARY CONVENTION

AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE

PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING

SPR12 V7N4 WWWFCICACOM

THE OFFICIAL PUBLICATION OF FCICA

spr125

spr12

PROvIdING SOLUTIONS FOR HEAvY TRAFFIC

When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal

Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard

Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt

For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task

The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport

project profile

Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA

6

The Flooring Contractor Magazine

spr12

WELL THE RESULTS ARE bACk and it

seems the over all response was mdash ldquoIt was a

great conventionrdquo Attendance was up first

time attendee numbers were the highest

ever and the networking was amazing

The pictures from our 30th Anniversary

convention can be found in the magazine

on pages 12ndash16 and also are on our website

under photo gallery Make sure you check

them out

This issue focuses on airport projects

These are normally big projects lots of foot

traffic and many restrictions as to who can

work there We start with a project profile

from Construction Specialties ldquoProviding

Solutions for Heavy Tasksrdquo spotlighting

their entrance grid system used at OrsquoHare

Airport and can be found on page 5 Our

main installation article is by Honorary

Member Dave Stafford and is on pages 10

and 11 In this article Dave writes about

his experience as a contractor in dealing

with airport projects and what a contractor

needs to know and do when considering

bidding an airport project or when the

project is won

For our Installation Manager audience

we plan to add articles that will help you do

your job better Our first one in this issue

deals with jobsite readiness review as it

relates to material staging Found on pages

8 and 9 this is the first of many articles that

will specifically be targeted to you Written

by contractor Robert Blochinger check it

out for some great tips

For our financial articles this issue please

read ldquoDonrsquot Give the IRS Every Last Droprdquo

by Lance Wallach found on page 17 We

also have ldquoTax Tips for Subcontractorsrdquo on

page 27 provided by ASA Today Our business

article comes from Dana Borowka MA of

Lighthouse Consulting Services LLC and is

titled ldquoHiring Sales People and Attracting

Top Talent in the Trade Industry This

article is a must read for anyone getting

ready to hire as the economy improves The

article can be found on pages 18ndash20

Both the industry and our members

have been busy Industry News can be

found starting on page 22 with New Product

Announcements on page 24ndash26 and our

Member News starting on page 28

I hope you enjoy this issue of The Flooring

Contractor Magazine and remember if you

would like to contribute just send your articles

or press releases to me at keofcicacom

Kimberly E Oderkirk FCICA Executive Vice President amp

Senior Editor of The Flooring Contractor

A GREAT CONvENTION

executive VP letter

June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom

September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom

October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom

October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom

October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012

November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg

calendar of events

The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery

The preceding was an expert from the FCICArsquos

Floorcovering Installation Training (FIT) Program Book

GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor

4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring

4 Textured or embossed floors should be made smooth with a suitable embossing leveler

4 Is the surface smooth and is the existing flooring well bonded to the subfloor

4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding

4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain

SHEET vINYL FLOORING4 Is it fully adhered and securely bonded

4 Does the floor have any gouges rips or staples

4 Are all the seams well adhered smooth and free of gaps

CONCRETE FLOORS4 What is the grade level

4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS

4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature

4 Is the surface uneven or cracked What is the condition of the expansion joints

4 What is the condition of the surface Is it powdery or scaly

WOOd FLOORS4 Is the wood floor structurally sound

4 Is the wood floor properly constructed with recommended materials

4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation

4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring

4 Is the surface clean dry and fee of old adhesive oil and paint

4 Is the floor uneven cupped or warped

4 Are there gaps in the floor

Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance

It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly

surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering

You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material

Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors

TILE FLOORS4 Are any tiles missing or broken

4 Are the tiles embossed

4 Are all the tile joints smooth and free of gaps

You should ask the following questions when evaluation existing flooring

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

The Flooring Contractor Magazine

FCICA represents the interests of floor covering contractors by promoting installation excellence through cooperative efforts with manufacturers dealers dis tri b utors and others committed to increasing the value vitality and viability of the installation industry If your business is installationhellipor depends on it your voice is needed in this effort We invite you to join FCICA

MEMbERSHIP bENEFITS

Website mdash wwwfcicacom Provides important membership information member lists upcoming events technical assistance technical resource guide com-munication to FCICA headquarters and links to other member websites

E-News Bi-weekly on-line newsletter features news snippets on association activities member announcements industry events and other newsworthy items pertinent to your growing business

Ask Izzy Members of the ldquoAsk Izzyrdquo team answer questions on commercial flooring products installations andor techniques The teamrsquos goal is to respond within 24 hours

Mid-Year Convention Provides a forum for the exchange of ideas and information related to all aspects of the business of installation

Floorcovering Installation Training (FIT) Program Provides the tools to train your employees on your premises at your own speed

Educational Sessions at Annual Convention Held throughout the conference and members can contribute through participation in committees and other functions

ldquoStart with Safetyrdquo mdash A Safety Program for Flooring Contractors Each member receives a complimentary copy upon completing the order form

FCICA CONTACT INFO

FCICA 7439 Millwood Drive West Bloomfield MI 48322 Phone 2486615015 877-TO-FCICA Fax 2486615018 Email keofcicacom wwwfcicacom

MEMbERSHIP INFORMATION

Firm Name

Address

City State Zip

Telephone Fax

Website Address

Name of Owners Officers Foreman and others to be listed in the Membership Directory and as contacts in the database

Name(s)

Title(s)

E-Mail(s)

MEMbERSHIP CATEGORIES

Floor Covering Contractor Any bona fide floor covering contractor workroom floor maintenance or retail store engaged in the business of install-ing or treatment of floor coverings ldquoInstallerrdquo is defined as any individual who installs on the jobsite or who works with flooring materials in the shop workroom or store

Company with 1ndash10 installers $350 annually

Company with 11ndash25 installers $650 annually

Company with 26 or more installers $950 annually

Branch Membership 50 of the parent company membership annually (Parent company must be in good standing)

Associate Member Any bona fide supplier of flooring goods and materials including software tools tooling and or equipment floor covering associations and cooperatives and manufacturers and wholesale distributors Please choose one membership level

Platinum membership $2500 annually

Gold membership $1250 annually

Base associate membership $700 annually

ConsultantInspector Member Any bona fide provider of services to the flooring industry including but not limited to inspectors or consultants

Platinum membership $2150 annually

Gold membership $900 annually

Base associate membership $350 annually

PAYMENT

I certify that this information which constitutes our membership category as a company is true and correct It is agreed that our company will abide by all membership requirements and that we are entitled to all membership privileges as it pertains to our category as noted in the FCICA by-laws I understand that annual membership is July 1ndashJune 30

Enclosed is payment of $ for one yearrsquos dues

Check enclosed Mastercard VISA American Express Discover

Account Expiration Date

Authorized Signature Security Code

Title

Printed Name Date

I was referred to the FCICA by

MEMbERSHIP APPLICATION

COLUMNS

04 Chairmanrsquos Letter

06 Executive VP Column Calendar of Events

ARTICLES

05 Project Profile

08 FIT Evaluating An Exisiting Subfloor

17 Donrsquot Give The IRS Every Last Drop

18 Hiring Sales People amp Attracting Top Talent in the Trade Industry

22 Industry News

24 New Products

27 Tax Tips for Subcontractors

28 Member News

08 Jobsite Readiness Review Materials Staging Whatrsquos it all about

10 Airport Projects mdash A Profit or Your Worst Nightmare

12 FCICA 30th Anniversary Convention Photos

FEATURES

Published four times a year by

3540 W Jefferson HwyGrand Ledge MI 48837(800) 992-9653wwwkeystonemillbrookcom

Ad Sales Bill Spilman(309) 483-6467advertisingfcicacom

The Flooring ContractorSenior Editor Kimberly E Oderkirk

SPR12 v7N4

12

4spr12

chairmanrsquoS letter

The Flooring Contractor Magazine

FCICA SUCCESS

OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be

an understatement We enjoyed the highest

attendance numbers in over a decade But

more importantly we had our best

educational sessions trade show and

networking events that I can remember

And as always we had fun

I want to thank everyone who attended

the convention in Savannah especially

those who contributed to our educational

sessions trade show and silent auction

And to our staff for doing a wonderful job

preparing and executing what was a near

flawless program

I am looking forward to working with

our Board of Directors and Staff to keep the

momentum going in terms of getting the

message out to flooring contractors across

the country Starnetrsquos survey of their Instal-

lation Managers who attended our conven-

tion was extremely positive I certainly hope

that many of them as well as other industry

flooring groups and independent flooring

contractors decide to become members of

FCICA As Kim Gavin Executive Editor

with Floor Covering Weekly wrote in her

editorial ldquoIf I were a flooring contractor I

would make darned sure I was a member of

the FCICA This group is on the front line of

solutionsrdquo I couldnrsquot say it better myself

Gerry Swift Chairman FCICA

By Gerry Swift FCICA Chairman

on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees

FCICA

30TH ANNIVERSARY CONVENTION

AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE

PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING

SPR12 V7N4 WWWFCICACOM

THE OFFICIAL PUBLICATION OF FCICA

spr125

spr12

PROvIdING SOLUTIONS FOR HEAvY TRAFFIC

When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal

Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard

Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt

For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task

The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport

project profile

Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA

6

The Flooring Contractor Magazine

spr12

WELL THE RESULTS ARE bACk and it

seems the over all response was mdash ldquoIt was a

great conventionrdquo Attendance was up first

time attendee numbers were the highest

ever and the networking was amazing

The pictures from our 30th Anniversary

convention can be found in the magazine

on pages 12ndash16 and also are on our website

under photo gallery Make sure you check

them out

This issue focuses on airport projects

These are normally big projects lots of foot

traffic and many restrictions as to who can

work there We start with a project profile

from Construction Specialties ldquoProviding

Solutions for Heavy Tasksrdquo spotlighting

their entrance grid system used at OrsquoHare

Airport and can be found on page 5 Our

main installation article is by Honorary

Member Dave Stafford and is on pages 10

and 11 In this article Dave writes about

his experience as a contractor in dealing

with airport projects and what a contractor

needs to know and do when considering

bidding an airport project or when the

project is won

For our Installation Manager audience

we plan to add articles that will help you do

your job better Our first one in this issue

deals with jobsite readiness review as it

relates to material staging Found on pages

8 and 9 this is the first of many articles that

will specifically be targeted to you Written

by contractor Robert Blochinger check it

out for some great tips

For our financial articles this issue please

read ldquoDonrsquot Give the IRS Every Last Droprdquo

by Lance Wallach found on page 17 We

also have ldquoTax Tips for Subcontractorsrdquo on

page 27 provided by ASA Today Our business

article comes from Dana Borowka MA of

Lighthouse Consulting Services LLC and is

titled ldquoHiring Sales People and Attracting

Top Talent in the Trade Industry This

article is a must read for anyone getting

ready to hire as the economy improves The

article can be found on pages 18ndash20

Both the industry and our members

have been busy Industry News can be

found starting on page 22 with New Product

Announcements on page 24ndash26 and our

Member News starting on page 28

I hope you enjoy this issue of The Flooring

Contractor Magazine and remember if you

would like to contribute just send your articles

or press releases to me at keofcicacom

Kimberly E Oderkirk FCICA Executive Vice President amp

Senior Editor of The Flooring Contractor

A GREAT CONvENTION

executive VP letter

June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom

September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom

October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom

October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom

October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012

November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg

calendar of events

The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery

The preceding was an expert from the FCICArsquos

Floorcovering Installation Training (FIT) Program Book

GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor

4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring

4 Textured or embossed floors should be made smooth with a suitable embossing leveler

4 Is the surface smooth and is the existing flooring well bonded to the subfloor

4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding

4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain

SHEET vINYL FLOORING4 Is it fully adhered and securely bonded

4 Does the floor have any gouges rips or staples

4 Are all the seams well adhered smooth and free of gaps

CONCRETE FLOORS4 What is the grade level

4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS

4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature

4 Is the surface uneven or cracked What is the condition of the expansion joints

4 What is the condition of the surface Is it powdery or scaly

WOOd FLOORS4 Is the wood floor structurally sound

4 Is the wood floor properly constructed with recommended materials

4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation

4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring

4 Is the surface clean dry and fee of old adhesive oil and paint

4 Is the floor uneven cupped or warped

4 Are there gaps in the floor

Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance

It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly

surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering

You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material

Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors

TILE FLOORS4 Are any tiles missing or broken

4 Are the tiles embossed

4 Are all the tile joints smooth and free of gaps

You should ask the following questions when evaluation existing flooring

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

COLUMNS

04 Chairmanrsquos Letter

06 Executive VP Column Calendar of Events

ARTICLES

05 Project Profile

08 FIT Evaluating An Exisiting Subfloor

17 Donrsquot Give The IRS Every Last Drop

18 Hiring Sales People amp Attracting Top Talent in the Trade Industry

22 Industry News

24 New Products

27 Tax Tips for Subcontractors

28 Member News

08 Jobsite Readiness Review Materials Staging Whatrsquos it all about

10 Airport Projects mdash A Profit or Your Worst Nightmare

12 FCICA 30th Anniversary Convention Photos

FEATURES

Published four times a year by

3540 W Jefferson HwyGrand Ledge MI 48837(800) 992-9653wwwkeystonemillbrookcom

Ad Sales Bill Spilman(309) 483-6467advertisingfcicacom

The Flooring ContractorSenior Editor Kimberly E Oderkirk

SPR12 v7N4

12

4spr12

chairmanrsquoS letter

The Flooring Contractor Magazine

FCICA SUCCESS

OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be

an understatement We enjoyed the highest

attendance numbers in over a decade But

more importantly we had our best

educational sessions trade show and

networking events that I can remember

And as always we had fun

I want to thank everyone who attended

the convention in Savannah especially

those who contributed to our educational

sessions trade show and silent auction

And to our staff for doing a wonderful job

preparing and executing what was a near

flawless program

I am looking forward to working with

our Board of Directors and Staff to keep the

momentum going in terms of getting the

message out to flooring contractors across

the country Starnetrsquos survey of their Instal-

lation Managers who attended our conven-

tion was extremely positive I certainly hope

that many of them as well as other industry

flooring groups and independent flooring

contractors decide to become members of

FCICA As Kim Gavin Executive Editor

with Floor Covering Weekly wrote in her

editorial ldquoIf I were a flooring contractor I

would make darned sure I was a member of

the FCICA This group is on the front line of

solutionsrdquo I couldnrsquot say it better myself

Gerry Swift Chairman FCICA

By Gerry Swift FCICA Chairman

on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees

FCICA

30TH ANNIVERSARY CONVENTION

AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE

PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING

SPR12 V7N4 WWWFCICACOM

THE OFFICIAL PUBLICATION OF FCICA

spr125

spr12

PROvIdING SOLUTIONS FOR HEAvY TRAFFIC

When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal

Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard

Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt

For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task

The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport

project profile

Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA

6

The Flooring Contractor Magazine

spr12

WELL THE RESULTS ARE bACk and it

seems the over all response was mdash ldquoIt was a

great conventionrdquo Attendance was up first

time attendee numbers were the highest

ever and the networking was amazing

The pictures from our 30th Anniversary

convention can be found in the magazine

on pages 12ndash16 and also are on our website

under photo gallery Make sure you check

them out

This issue focuses on airport projects

These are normally big projects lots of foot

traffic and many restrictions as to who can

work there We start with a project profile

from Construction Specialties ldquoProviding

Solutions for Heavy Tasksrdquo spotlighting

their entrance grid system used at OrsquoHare

Airport and can be found on page 5 Our

main installation article is by Honorary

Member Dave Stafford and is on pages 10

and 11 In this article Dave writes about

his experience as a contractor in dealing

with airport projects and what a contractor

needs to know and do when considering

bidding an airport project or when the

project is won

For our Installation Manager audience

we plan to add articles that will help you do

your job better Our first one in this issue

deals with jobsite readiness review as it

relates to material staging Found on pages

8 and 9 this is the first of many articles that

will specifically be targeted to you Written

by contractor Robert Blochinger check it

out for some great tips

For our financial articles this issue please

read ldquoDonrsquot Give the IRS Every Last Droprdquo

by Lance Wallach found on page 17 We

also have ldquoTax Tips for Subcontractorsrdquo on

page 27 provided by ASA Today Our business

article comes from Dana Borowka MA of

Lighthouse Consulting Services LLC and is

titled ldquoHiring Sales People and Attracting

Top Talent in the Trade Industry This

article is a must read for anyone getting

ready to hire as the economy improves The

article can be found on pages 18ndash20

Both the industry and our members

have been busy Industry News can be

found starting on page 22 with New Product

Announcements on page 24ndash26 and our

Member News starting on page 28

I hope you enjoy this issue of The Flooring

Contractor Magazine and remember if you

would like to contribute just send your articles

or press releases to me at keofcicacom

Kimberly E Oderkirk FCICA Executive Vice President amp

Senior Editor of The Flooring Contractor

A GREAT CONvENTION

executive VP letter

June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom

September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom

October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom

October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom

October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012

November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg

calendar of events

The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery

The preceding was an expert from the FCICArsquos

Floorcovering Installation Training (FIT) Program Book

GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor

4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring

4 Textured or embossed floors should be made smooth with a suitable embossing leveler

4 Is the surface smooth and is the existing flooring well bonded to the subfloor

4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding

4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain

SHEET vINYL FLOORING4 Is it fully adhered and securely bonded

4 Does the floor have any gouges rips or staples

4 Are all the seams well adhered smooth and free of gaps

CONCRETE FLOORS4 What is the grade level

4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS

4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature

4 Is the surface uneven or cracked What is the condition of the expansion joints

4 What is the condition of the surface Is it powdery or scaly

WOOd FLOORS4 Is the wood floor structurally sound

4 Is the wood floor properly constructed with recommended materials

4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation

4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring

4 Is the surface clean dry and fee of old adhesive oil and paint

4 Is the floor uneven cupped or warped

4 Are there gaps in the floor

Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance

It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly

surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering

You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material

Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors

TILE FLOORS4 Are any tiles missing or broken

4 Are the tiles embossed

4 Are all the tile joints smooth and free of gaps

You should ask the following questions when evaluation existing flooring

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

4spr12

chairmanrsquoS letter

The Flooring Contractor Magazine

FCICA SUCCESS

OUR 30TH ANNIvERSARY CONvENTION IS NOW IN THE HISTORY bOOkS To say it was a success would be

an understatement We enjoyed the highest

attendance numbers in over a decade But

more importantly we had our best

educational sessions trade show and

networking events that I can remember

And as always we had fun

I want to thank everyone who attended

the convention in Savannah especially

those who contributed to our educational

sessions trade show and silent auction

And to our staff for doing a wonderful job

preparing and executing what was a near

flawless program

I am looking forward to working with

our Board of Directors and Staff to keep the

momentum going in terms of getting the

message out to flooring contractors across

the country Starnetrsquos survey of their Instal-

lation Managers who attended our conven-

tion was extremely positive I certainly hope

that many of them as well as other industry

flooring groups and independent flooring

contractors decide to become members of

FCICA As Kim Gavin Executive Editor

with Floor Covering Weekly wrote in her

editorial ldquoIf I were a flooring contractor I

would make darned sure I was a member of

the FCICA This group is on the front line of

solutionsrdquo I couldnrsquot say it better myself

Gerry Swift Chairman FCICA

By Gerry Swift FCICA Chairman

on the coverConvention 2012 FCICAs 30th Anniversary was held at the Mulberry Inn Savannah GA The welcome reception was held outside in the courtyard 115 attendees included 42 first time attendees

FCICA

30TH ANNIVERSARY CONVENTION

AIRPORT PROJECTS mdash PROFIT OR YOUR WORST NIGHTMARE HIRING SALES PEOPLE

PROVIDING SOLUTIONS FOR HEAVY TASKS EVALUATING AN EXISTING SUBFLOOR MATERIAL STAGING

SPR12 V7N4 WWWFCICACOM

THE OFFICIAL PUBLICATION OF FCICA

spr125

spr12

PROvIdING SOLUTIONS FOR HEAvY TRAFFIC

When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal

Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard

Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt

For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task

The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport

project profile

Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA

6

The Flooring Contractor Magazine

spr12

WELL THE RESULTS ARE bACk and it

seems the over all response was mdash ldquoIt was a

great conventionrdquo Attendance was up first

time attendee numbers were the highest

ever and the networking was amazing

The pictures from our 30th Anniversary

convention can be found in the magazine

on pages 12ndash16 and also are on our website

under photo gallery Make sure you check

them out

This issue focuses on airport projects

These are normally big projects lots of foot

traffic and many restrictions as to who can

work there We start with a project profile

from Construction Specialties ldquoProviding

Solutions for Heavy Tasksrdquo spotlighting

their entrance grid system used at OrsquoHare

Airport and can be found on page 5 Our

main installation article is by Honorary

Member Dave Stafford and is on pages 10

and 11 In this article Dave writes about

his experience as a contractor in dealing

with airport projects and what a contractor

needs to know and do when considering

bidding an airport project or when the

project is won

For our Installation Manager audience

we plan to add articles that will help you do

your job better Our first one in this issue

deals with jobsite readiness review as it

relates to material staging Found on pages

8 and 9 this is the first of many articles that

will specifically be targeted to you Written

by contractor Robert Blochinger check it

out for some great tips

For our financial articles this issue please

read ldquoDonrsquot Give the IRS Every Last Droprdquo

by Lance Wallach found on page 17 We

also have ldquoTax Tips for Subcontractorsrdquo on

page 27 provided by ASA Today Our business

article comes from Dana Borowka MA of

Lighthouse Consulting Services LLC and is

titled ldquoHiring Sales People and Attracting

Top Talent in the Trade Industry This

article is a must read for anyone getting

ready to hire as the economy improves The

article can be found on pages 18ndash20

Both the industry and our members

have been busy Industry News can be

found starting on page 22 with New Product

Announcements on page 24ndash26 and our

Member News starting on page 28

I hope you enjoy this issue of The Flooring

Contractor Magazine and remember if you

would like to contribute just send your articles

or press releases to me at keofcicacom

Kimberly E Oderkirk FCICA Executive Vice President amp

Senior Editor of The Flooring Contractor

A GREAT CONvENTION

executive VP letter

June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom

September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom

October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom

October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom

October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012

November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg

calendar of events

The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery

The preceding was an expert from the FCICArsquos

Floorcovering Installation Training (FIT) Program Book

GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor

4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring

4 Textured or embossed floors should be made smooth with a suitable embossing leveler

4 Is the surface smooth and is the existing flooring well bonded to the subfloor

4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding

4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain

SHEET vINYL FLOORING4 Is it fully adhered and securely bonded

4 Does the floor have any gouges rips or staples

4 Are all the seams well adhered smooth and free of gaps

CONCRETE FLOORS4 What is the grade level

4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS

4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature

4 Is the surface uneven or cracked What is the condition of the expansion joints

4 What is the condition of the surface Is it powdery or scaly

WOOd FLOORS4 Is the wood floor structurally sound

4 Is the wood floor properly constructed with recommended materials

4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation

4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring

4 Is the surface clean dry and fee of old adhesive oil and paint

4 Is the floor uneven cupped or warped

4 Are there gaps in the floor

Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance

It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly

surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering

You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material

Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors

TILE FLOORS4 Are any tiles missing or broken

4 Are the tiles embossed

4 Are all the tile joints smooth and free of gaps

You should ask the following questions when evaluation existing flooring

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

spr125

spr12

PROvIdING SOLUTIONS FOR HEAvY TRAFFIC

When designing the remodeling project for the terminal upgrades at OrsquoHare Airport one of the busiest airports in the USA the architects specified an entrance grid system that was designed to handle rolling loads of 300 pounds per wheel Besides withstanding heavy rolling loads it was necessary for the product to effectively trap dirt from the publicrsquos shoes prior to their entering the terminal

Even before the specified product was installed at all 16 locations some of the completed units began to fail The rails were sagging and bending because the grids were not designed to withstand the constant traffic of heavy suitcases and overweight vendor carts The damaged grid system was not only unsightly but also presented a very real tripping hazard

Construction Specialties was contacted to provide a solution The CS PediTred G4 was designed for just this type of application With its smooth rolling surface and 1000 pound-per-wheel rolling load capability it offered the durability that was needed for this heavy traffic area Savings on future maintenance time and cost was an added bonus because PediTred rolls back for easy cleaning of the recessed dirt collection area The grid-type product originally specified must be lifted out of the recess in large sections in order to clean the collected dirt

For further testing a three-ton skyjack was driven over the PediTred Although the product isnrsquot built for this weight on a routine basis PediTred held up and proved it was up to the task

The airport then made the decision to replace all entrance grids with PediTred G4 Six years later the product is still providing the strength and foot cleaning action needed for this busy airport

project profile

Construction Specialties PediTredreg G4 entrance flooring at OrsquoHare Airport in Chicago IL USA

6

The Flooring Contractor Magazine

spr12

WELL THE RESULTS ARE bACk and it

seems the over all response was mdash ldquoIt was a

great conventionrdquo Attendance was up first

time attendee numbers were the highest

ever and the networking was amazing

The pictures from our 30th Anniversary

convention can be found in the magazine

on pages 12ndash16 and also are on our website

under photo gallery Make sure you check

them out

This issue focuses on airport projects

These are normally big projects lots of foot

traffic and many restrictions as to who can

work there We start with a project profile

from Construction Specialties ldquoProviding

Solutions for Heavy Tasksrdquo spotlighting

their entrance grid system used at OrsquoHare

Airport and can be found on page 5 Our

main installation article is by Honorary

Member Dave Stafford and is on pages 10

and 11 In this article Dave writes about

his experience as a contractor in dealing

with airport projects and what a contractor

needs to know and do when considering

bidding an airport project or when the

project is won

For our Installation Manager audience

we plan to add articles that will help you do

your job better Our first one in this issue

deals with jobsite readiness review as it

relates to material staging Found on pages

8 and 9 this is the first of many articles that

will specifically be targeted to you Written

by contractor Robert Blochinger check it

out for some great tips

For our financial articles this issue please

read ldquoDonrsquot Give the IRS Every Last Droprdquo

by Lance Wallach found on page 17 We

also have ldquoTax Tips for Subcontractorsrdquo on

page 27 provided by ASA Today Our business

article comes from Dana Borowka MA of

Lighthouse Consulting Services LLC and is

titled ldquoHiring Sales People and Attracting

Top Talent in the Trade Industry This

article is a must read for anyone getting

ready to hire as the economy improves The

article can be found on pages 18ndash20

Both the industry and our members

have been busy Industry News can be

found starting on page 22 with New Product

Announcements on page 24ndash26 and our

Member News starting on page 28

I hope you enjoy this issue of The Flooring

Contractor Magazine and remember if you

would like to contribute just send your articles

or press releases to me at keofcicacom

Kimberly E Oderkirk FCICA Executive Vice President amp

Senior Editor of The Flooring Contractor

A GREAT CONvENTION

executive VP letter

June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom

September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom

October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom

October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom

October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012

November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg

calendar of events

The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery

The preceding was an expert from the FCICArsquos

Floorcovering Installation Training (FIT) Program Book

GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor

4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring

4 Textured or embossed floors should be made smooth with a suitable embossing leveler

4 Is the surface smooth and is the existing flooring well bonded to the subfloor

4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding

4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain

SHEET vINYL FLOORING4 Is it fully adhered and securely bonded

4 Does the floor have any gouges rips or staples

4 Are all the seams well adhered smooth and free of gaps

CONCRETE FLOORS4 What is the grade level

4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS

4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature

4 Is the surface uneven or cracked What is the condition of the expansion joints

4 What is the condition of the surface Is it powdery or scaly

WOOd FLOORS4 Is the wood floor structurally sound

4 Is the wood floor properly constructed with recommended materials

4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation

4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring

4 Is the surface clean dry and fee of old adhesive oil and paint

4 Is the floor uneven cupped or warped

4 Are there gaps in the floor

Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance

It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly

surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering

You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material

Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors

TILE FLOORS4 Are any tiles missing or broken

4 Are the tiles embossed

4 Are all the tile joints smooth and free of gaps

You should ask the following questions when evaluation existing flooring

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

6

The Flooring Contractor Magazine

spr12

WELL THE RESULTS ARE bACk and it

seems the over all response was mdash ldquoIt was a

great conventionrdquo Attendance was up first

time attendee numbers were the highest

ever and the networking was amazing

The pictures from our 30th Anniversary

convention can be found in the magazine

on pages 12ndash16 and also are on our website

under photo gallery Make sure you check

them out

This issue focuses on airport projects

These are normally big projects lots of foot

traffic and many restrictions as to who can

work there We start with a project profile

from Construction Specialties ldquoProviding

Solutions for Heavy Tasksrdquo spotlighting

their entrance grid system used at OrsquoHare

Airport and can be found on page 5 Our

main installation article is by Honorary

Member Dave Stafford and is on pages 10

and 11 In this article Dave writes about

his experience as a contractor in dealing

with airport projects and what a contractor

needs to know and do when considering

bidding an airport project or when the

project is won

For our Installation Manager audience

we plan to add articles that will help you do

your job better Our first one in this issue

deals with jobsite readiness review as it

relates to material staging Found on pages

8 and 9 this is the first of many articles that

will specifically be targeted to you Written

by contractor Robert Blochinger check it

out for some great tips

For our financial articles this issue please

read ldquoDonrsquot Give the IRS Every Last Droprdquo

by Lance Wallach found on page 17 We

also have ldquoTax Tips for Subcontractorsrdquo on

page 27 provided by ASA Today Our business

article comes from Dana Borowka MA of

Lighthouse Consulting Services LLC and is

titled ldquoHiring Sales People and Attracting

Top Talent in the Trade Industry This

article is a must read for anyone getting

ready to hire as the economy improves The

article can be found on pages 18ndash20

Both the industry and our members

have been busy Industry News can be

found starting on page 22 with New Product

Announcements on page 24ndash26 and our

Member News starting on page 28

I hope you enjoy this issue of The Flooring

Contractor Magazine and remember if you

would like to contribute just send your articles

or press releases to me at keofcicacom

Kimberly E Oderkirk FCICA Executive Vice President amp

Senior Editor of The Flooring Contractor

A GREAT CONvENTION

executive VP letter

June 11ndash13 2012NEOCON 44th Annual ExhibitionChicago ILwwwneoconcom

September 15ndash18 2012ASA Champions Academy 2012 Hilton Old Town Alexandria VA wwwasaonlinecom

October 3ndash5 2012FCICA Mid Year Meeting Leading the Way to Installation ExcellenceMarriott Shoals Hotel amp SpaFlorence ALwwwfcicacom

October 11ndash14 2012StarNet Fall Meeting Barton Creek Resort amp SpaAustin TXwwwstarnetflooringcom

October 27ndash30 2012Total Solutions PlusCeramic Tile Distributors amp National Tile Contractors Rancho Las Palmas Resort amp SpaRancho Mirage CA wwwctdahomeorgtsp2012

November 13ndash15 2012NAFCDNBMDA Annual Convention and Executive Network ForumOrlando FLwwwnafcdorg

calendar of events

The pictures from our 30th Anniversary convention can be found in the magazine on pages 12ndash16 and also are on our website under photo gallery

The preceding was an expert from the FCICArsquos

Floorcovering Installation Training (FIT) Program Book

GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor

4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring

4 Textured or embossed floors should be made smooth with a suitable embossing leveler

4 Is the surface smooth and is the existing flooring well bonded to the subfloor

4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding

4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain

SHEET vINYL FLOORING4 Is it fully adhered and securely bonded

4 Does the floor have any gouges rips or staples

4 Are all the seams well adhered smooth and free of gaps

CONCRETE FLOORS4 What is the grade level

4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS

4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature

4 Is the surface uneven or cracked What is the condition of the expansion joints

4 What is the condition of the surface Is it powdery or scaly

WOOd FLOORS4 Is the wood floor structurally sound

4 Is the wood floor properly constructed with recommended materials

4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation

4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring

4 Is the surface clean dry and fee of old adhesive oil and paint

4 Is the floor uneven cupped or warped

4 Are there gaps in the floor

Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance

It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly

surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering

You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material

Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors

TILE FLOORS4 Are any tiles missing or broken

4 Are the tiles embossed

4 Are all the tile joints smooth and free of gaps

You should ask the following questions when evaluation existing flooring

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

The preceding was an expert from the FCICArsquos

Floorcovering Installation Training (FIT) Program Book

GENERAL4 Does the existing flooring have more than one layer More than one layer cannot act as a satisfactory subfloor

4 Does the floor have a foam interlayer or foam backing If flooring composition cannot be identified remove existing flooring

4 Textured or embossed floors should be made smooth with a suitable embossing leveler

4 Is the surface smooth and is the existing flooring well bonded to the subfloor

4 Is the surface free of dirt wax dressings grease or other substances that might interfere with adhesive bonding

4 Where moisture and alkalinity tests performed on the subfloor including those where existing floor coverings remain

SHEET vINYL FLOORING4 Is it fully adhered and securely bonded

4 Does the floor have any gouges rips or staples

4 Are all the seams well adhered smooth and free of gaps

CONCRETE FLOORS4 What is the grade level

4 Have you looked for and can you identify the concrete for all curing hardening sealing and coloring agents Consult Section on SEALERS CURING AND PARTING COMPOUNDS

4 If the floor contains radiant heating what is the surface temperature Check the manufacturerrsquos recom-mendations for the proper temperature

4 Is the surface uneven or cracked What is the condition of the expansion joints

4 What is the condition of the surface Is it powdery or scaly

WOOd FLOORS4 Is the wood floor structurally sound

4 Is the wood floor properly constructed with recommended materials

4 Is the wood floor at least 18 inches above ground level and have adequate cross ventilation

4 Is the ground surface of the crawl space covered with a suitable vapor barrier Note Wood floors on or be-low grade or directly on concrete are not satisfactory as subfloors for new flooring

4 Is the surface clean dry and fee of old adhesive oil and paint

4 Is the floor uneven cupped or warped

4 Are there gaps in the floor

Evaluating an Existing SubfloorA subfloor can be wood (ie stripwood new underlay-ment etc) concrete or an existing floor covering that has been installed over wood or concrete A suitable existing floor is smooth and solid free of cracks holes ridges and coatings that will prevent adhesive bonding and other defects that might impair performances or appearance

It is important to remember that the finished installation will not look any better than the subfloor over which it is installed A rough or uneven subfloor will show through the new floor covering resulting in an unsightly

surface will high spots that will wear through quickly A good general rule to follow is that if you feel it on the subfloor you will see it through the floor covering

You evaluate each type of existing flooring differently when you consider it as a subfloor for new floor covering Your responsibility is to decide whether the existing flooring fits the definition of a suitable subfloor If it does not you must decide the best method to use to create a suitable surface for the new floorcovering material

Review the manufacturerrsquos warranties and exclusions that deal with specific subfloors

TILE FLOORS4 Are any tiles missing or broken

4 Are the tiles embossed

4 Are all the tile joints smooth and free of gaps

You should ask the following questions when evaluation existing flooring

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

JObSITE REAdINESS REvIEW MATERIALS STAGING WHATrsquoS IT ALL AbOUTby Robert blochinger IICRC certified Inspector INSTALL contractor blochingermailwcom

Jobsite readiness is a general term

that requires the floor covering installer

to physically review the jobsite prior to

delivery of flooring product Is the substrate

ready for flooring or does it require some

mechanical preparation Has the substrate

been tested for moisture emissions and is

the rate compatible with the MVER for the

product to be installed What about flash

patching or the type and amount of leveling

compound needed has any transition

buildup been addressed What is the level of

intensity of cleaning and preparation of

substrate Are there any contents to move

materials from other Trades prohibiting

your execution of work any electronic

equipment to consider Has there been any

change to the expected scope of work according

to the contract or agreement with the general

contractor or owner If so will there need to

be an additional discussion about conditions

and who will perform corrective action

Areas of concern for jobsite readiness are When the floor prep has

been performed by others has all floor

preparation been completed according to

manufacturerrsquos recommendation for the

product to be installed and is it acceptable

to the floor covering installer Can the floor

covering installation proceed on schedule is

the correct floor covering identified for each

area specified Have other trades completed

their work or in a final phase that will

enable the floor covering installer to have

control of the work area What other trades

such as ceiling workers painters plumbers

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

9

The Flooring Contractor Magazine

spr12

electricians will require access to the areas

where flooring is being installed How may

staging of materials be accomplished so as

to permit timely product acclimation This

is quite important and a key consideration

for todayrsquos moisture sensitive products

Jobsite staging is setting the stage for your command performance After

the floor preparations have been completed

a jobsite readiness function delivery or

staging of the floor covering products ad-

hesives and other sundry products is done

Acclimation of the flooring materials to the

environment within the jobsite is required

in order to prevent product movement

after it is installed It make no difference

whether the products consist of carpet roll

goods carpet tile vinyl or rubber products

as tile roll goods and planks all must be

acclimated to the jobsite This acclimation

time will vary this movement expressed as

expansion and contraction of the product is

directly related to environmental conditions

as heat cold temperature moisture emis-

sion as relative humidity and dew point

in the air and within and on the concrete

substrate Adhesives are water based and

sensitive to moisture so the acclimation of

these products is just as important as the

floor-covering product itself

A component of staging is the

delivery whether vertical (steps elevator

crane) andor horizontal means through

the door with a wheeled carrier and around

corners to the work area While transporting

full width carpet rolls in this manner it is

very important to not bend the roll in half

or thirds without having it re-rolled loose

first or perhaps ldquotubedrdquo and rolled in the

length then the carpet should be rolled out

on site to relax and settle the crease created

by folding This will reduce the expansion

contraction or backing memory bubbles in

the carpet after installation Other floor-

covering products are boxed or short rolls

that can be carried on a wheeled carrier

Prior to materials staging discuss loca-

tions available for your materials with the

general contractor site supervisor or owner

these materials must not be in the way of

other trades while the acclimation and on-

site storage is in progress When the installer

sets up the floor covering safety of others

is an important concern do not create a

trip hazard keep the installation tools and

equipment in a separate area and insure

other trades have finished their work Insure

all flooring personnel have and utilize PPE

(Personal Safety Protection Equipment)

As the floor covering is installed utilize

all of the basic guidelines of installation

processes for that product CRI 104105 for

carpet and the manufacturerrsquos instructions for

the hard surface and carpet materials as well

After the product installation is completed

a protective covering may be required

Plastic covering is not recommended over

carpet since this cover maywill trap

moisture and induce growth of mold and

mildew as well as cause damage to backing

and fiber Whatever cover is utilized do not

create a safety hazard or trip hazard The

result is an installed floor covering that will

perform withstand the daily use foot

traffic and maintenance procedures that

are to follow

Your command performance was successful because you knew what to ex-

pect started with a professional attitude and

demeanor continued that attitude through-

out the job and expertly installed according

to the best practices of the trade

As the floor covering is installed utilize all of the basic guidelines of installation processes for that product CRI 104105 for carpet and the manufacturerrsquos instructions for the hard

surface and carpet materials as well

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

10

The Flooring Contractor Magazine

spr12

AIRPORT PROJECTS mdash A PROFIT OR YOUR WORST NIGHTMARE

As you probably suspect there is a dif-

ferent element to most airport projects and

that is security If you have flown anywhere

recently then yoursquove been scrutinized had

you and your belongings screened been

through a pat-down (or groping) or gone

through X-ray scanners multiple times

However this is done reasonably quickly

and yoursquore on your way

If you have been lucky (or unlucky)

enough to land an airport project with

your favorite general contractor and yoursquore

unprepared your worst nightmare is about

ready to begin

Installation crews and crew mem-

bers must meet certain criteria They must

be American citizens or have a work visa

and can prove that can legally work in the

US They must be willing to go through a

comprehensive background check and pass

it I have seen cases where key members of a

talented crew were not approved leaving the

crew chief short-handed Of course excep-

tions may be made depending upon where

the work is actually being performed Some-

times the standards applied on background

checks make no sense All crew members

were approved for an airport in one state

but not at another airport in an adjoining

state One crew was approved for work in

the White House area but not the airport or

the main Justice Department

Once you have a couple of crews ap-

proved and you never want to submit just

one crew even if you think it is unlikely

yoursquoll need them there are other challenges

There is usually mandatory attendance at an

orientation seminar for approved crews

project supervisors project managers and

may include installation service managers

This seminar includes guest speakers and a

safety video showing how to comply with

airport procedures There may be specific

training and instruction on how to drive on

airport service roads and runways Although

there may be some variance there is usually

a designated driver or a specific permit

issued As with other secure sites there are

clearances for specific work zones

Specific hours of work are the norm usually in the late evening and early

morning With the size of some projects it

may means that crews are being dispatched

at 500 pm or later and reporting for work

and into airport security at 700 to 900 pm

The day may not end until 500 am There

is an adjustment period before and after

From time to time there are large potentially profitable flooring projects for transportation facilities especially airports For many this means thousands of square feet of carpet tile ceramic terrazzo or other types of flooring and specialized floor prep The key aspect of profitability to most projects lie in the delivery of the project

by davie Stafford dSA

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

11

The Flooring Contractor Magazine

spr12

for the crews involved If there was poor

planning for supplies it is hard to get ac-

cess to a company supply room at 300 am

Typically there are required weekly safety

meetings once work begins so this must be

factored into the work schedule At least

one or more crew members or the on site

supervisor must attend and represent each

company performing work on site

delivery of materials is always a chal-

lenge and storage on site is usually a mat-

ter of negotiation and the amount of risk the

flooring contractor is willing to assume ldquoYes

I have an area where materials may be stored

and you can lock the door but any loss or

missing materials is YOUR responsibilityrdquo

On more than one job there was significant

loss on materials that disappeared The ideal

situation is where materials are checked into

the general contractor become the property

of the owner (the airport) through a bill of

sale and the site is secured by the ownerrsquos

representative which is the general contractor

or construction manager Oft times though

when billing for stored materials the owner

will be given a bill of sale and given a receipt

by the flooring contractor who still has the

responsibility and liability for storage until

delivery is made and the flooring installed

Actual delivery to the airport site may

have to be done at odd hours and the

amount(s) carefully estimated if the area

is not secure Perhaps materials for two or

three days of work will be delivered at one

time In some cases it may make sense for

the installation crew to bring the materials

with them for their particular nightrsquos work

There has been a lot of ldquomaterials shrinkagerdquo

where excess materials were not brought back

by the crew That is more a matter of floor-

ing dealerrsquos training and policy

Equally damaging is the loss of crew

productivity when either the amount of

product is wrong or ldquopurple was delivered

instead of heather beigerdquo

When there is demolition to be done and floor prep is to follow one must make

sure the site cordoned off and the GC or

construction manager has approved the timing

of the work Noise dust debris removal

strange odors personnel access all must be

factored into your plan There is usually a

premium placed on finishing each area as a

unit so that crew members do not have to re-

turn once an area is done this means that the

flooring dealer should have his own site su-

pervisor in lieu of expecting the installation

crew chief to punch out his own work More

often than not there is a specific requirement

for the flooring contractor to have his own

supervisor on site whenever work is being

performed The advantage is that defects

may be spotted more quickly and the overall

quality of work and efficiency will be better I

have found it is worth the extra money

Select your crew based on past per-formance credentials and emotional maturity The last thing you want to have

happen is for a job stress incident to become

front page news ldquoInstaller Slugs Job Fore-

man during Argument at Airportrdquo There is

significant pressure to deal with unexpected

job site conditions quickly without a lot

of fuss A government agency or airport

authority personnel are always looking

over the shoulder of the GC or construc-

tion manager Any change order requests

change in site conditions hidden defects are

frequently approved ldquoby committeerdquo which

means some delays DO NOT fall victim to

performing extra work without a proper ap-

proval especially in this type of work If you

do it likely becomes free work

Selection of the lowest responsive and responsible bidder for an airport job comes down to price and company

credentials No one wants an inept

inexperienced lowball bidder that hasnrsquot

performed this type of work before Here

is the chance to really sell your pricing and

back it up with crew qualifications experi-

ence and project management expertise Be

sure to spotlight regular company training

product seminars safety meetings special-

ized experience and verifiable certifications

Of particular importance would be similar

projects that were successfully completed

and references

Airport projects tend to be long drawn-

out projects with time-delays that are quite

frustrating They can also be profitable

if you know what yoursquore getting into and

project-manage your deliveries and crews

properly They can make or ruin your

reputation

Actual delivery to the airport site may have to be done at odd hours and the amount(s) carefully estimated if the area is not secure

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

12

The Flooring Contractor Magazine

spr12

30th Annual

Convention

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

30th Annual

Convention

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

16

The Flooring Contractor Magazine

spr12

30th Annual

Convention

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

17 spr11

dONrsquoT GIvE THE IRS EvERY LAST dROPBy Lance Wallach

HAvE YOU SEEN THE COMMERCIALS

where certain companies advertise that they

can settle an IRS debt for ldquopennies on the

dollarrdquo Usually the offer is too good to be

true Besides you never want to have the

problem in the first place

The chances of an individual being audited

have approximately doubled since 2000 So

you need to be careful with your tax return

IRS officials say research has shown that

tax ldquononcompliancerdquo typically is highest

among people who work for themselves

who deal in large amounts of cash who

donrsquot have taxes withheld from their pay

and whose income isnrsquot reported separately

to the IRS such as by their employer

Another area that IRS has been focusing

on for noncompliance is S corporations

With a typical S corporation profits or

losses flow through to the individual owners

who in turn are supposed to report those

items on their individual returns

Another are that could command atten-

tion is capital gains taxes The reason IRS

officials suspect the government is losing

billions of dollars in tax revenue because

many investors inflate the cost basis or the

price they originally paid for stocks and

other securities in order to report lower

capital gains when the securities are sold

There have been some significant changes

in the way the IRS targets businesses for

audits and how it conducts them Audits are

up this year and will continue to increase but

the numbers are very misleading because

the IRS is getting much smarter about how

it chooses returns for audit and how its

examiners conduct their audits

Over the past few years the IRS has

dramatically stepped up efforts to study

specific industries and to educate examin-

ers about business practices terminology

accounting methods and common industry

practices It has also identified areas of

inquiry that produce audit results

Examiners are told specifically to look

for certain red flags to get at what is really

going on in a business or transaction The

result examinations are more sharply

focused on potential areas that will generate

increased taxes penalties and interest

Fortunately there is a positive side to all of

this itrsquos very easy to obtain a free copy of

this information from the IRS

When you have a certain medical problem

you go to a specialist The same rule should

be applied to financial problems Always

engage an accountant who specializes in your

type of business One of our long-term

retirement plan clients recently retained our

firm to perform a self-audit The client a

successful businessman was concerned when

one of his colleagues was found liable for back

taxes and penalties because of some mistakes

by his accounting firm Nervous that he might

become an IRS target as well Our client

hired us to do an audit of his income taxes

for the last three years both personally and

for his various businesses What we found

was shocking Even though this client had

used an accounting firm for his various

returns the taxes he had paid were far from

what he owed Luckily for him it was an

overpayment This client will get a refund of

almost $200000

Now let us turn to more positive alterna-

tives things that you can take the initiative on

Cash balance plan A cash balance

plan is a retirement plan that allows large

contributions for owners The deduction

for owner sometimes can exceed salary It

can be combined with a 401(k) plan

SEP_IRA or basic profit-sharing plan Think K instead Many small business owners

have used a SEP-IRA or basic profit sharing

plan for their retirement needs due to the

simplicity and low cost of these designs

However recent changes to the Internal

Revenue Code have made these designs

virtually obsolete The K is a retirement plan

for the small business owner that allows him

or her to achieve greater potential contri-

butions ldquocatch uprdquo deferrals at age 50+

increased current tax savings plan loans up

to $50000 expand survivor benefits complete

flexibility and low costs Unlike SEP-IRA a

K will allow you to borrow up to 50 percent of

your account balance (not to exceed $50000)

as long as you pay yourself back And whereas

a typical 401(k) plan may cost $1000 or

more to establish and perhaps more to

administer each year a K can be established

and administered for a fraction of that cost

Lance Wallach National Society of Accountants Speaker of the Year and member of the AICPA faculty of teaching professionals is a frequent

speaker on retirement plans financial and estate planning and abusive tax shelters

Contact him at 5169385007 wallachincgmailcom or visit wwwtaxaudit419com

The information provided herein is not intended as legal accounting financial or any type of advice for any specific individual or other entity You should contact an appropriate professional for any such advice

Financial issues

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

18

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

BUSINESS

HIRING SALES PEOPLE amp ATTRACTING TOP TALENT IN THE TRAdE INdUSTRY

IN THIS dAY ANd AGE making the

wrong hiring decision can cost you

$50000 to multiples of millions of dol-

lars Thatrsquos a high price to pay and itrsquos a

conservative figure when you factor in the

emotional pressures of training evaluation

termination and then starting the hiring

process all over again By refining your

hiring process you can turn hiring into

a profitable and successful venture in the

Trade Industry

CREATING AN EFFECTIvE RECRUITMENT PROGRAM

There are several steps to creating an

effective recruitment program The first

starts with the basics mdash the job descrip-

tion Many companies donrsquot even have job

descriptions for their positions and thatrsquos

one of many hiring pitfalls Itrsquos very

difficult to describe a position to a

candidate without having it well defined

The next problem with job descriptions is

that they are usually not definitive enough

Itrsquos important to detail the expected job

performance outcome and be very specific

in what is needed and expected The job

description should have 30- 60- 90- and

180-day objectives so the candidate has a

clear understanding what is expected for

the job Be sure to review and update job

descriptions regularly as company needs

and expectations for a position are bound

to change

The next step is to define where to recruit

candidates or target your recruiting process

Now that you have an idea of what you need

and expect for the position where do you

find this treasured person There are many

resources Referrals recruiters ads college

placement centers com listings etc Of

course referrals are usually one of the best

sources for candidates and giving out the

job description to business associates and

friends may reveal the perfect candidate

When working with recruiters it is very

important to be as specific as possible to

avoid your time being wasted with unquali-

fied candidates

The same is true for ads so that the ad is

as definitive as possible College placement

centers are not only good for recruiting college

grads but usually have facilities to list positions

that require extensive experience too They

can be especially helpful if they are in close

contact with the alumni association

RESUMES RESUMEShellip PILES OF RESUMES

Soon in your hiring process you will be

faced with a big pile of resumes Look for

resumes that are specific to your needs and

notice the presentation style which will tell

you a great deal about the candidate It is

helpful to decide what the priorities are for

the position and look for those first in the

resumes Once you have settled on a few

resumes we suggest the two step approach

to interviewing The first is the telephone

interview which can save you valuable time

and effort Ask the candidate a set of specific

questions such as Why are you interested in

this position Please describe three key

attributes that you have to offer to our

company Give me one significant program

that you had an impact on in the last six

months Listen carefully to the candidate to

see if the response fits the job description

This process allows the candidate to earn a

face-to-face interview

For additional list of interview questions

please click here httpwwwlighthousec-

onsultingorgArticlesKOTInterviewQ

signupformphp

INTERvIEWING ndash THE ART OF LISTENINGWhen interviewing in person it is

important to listen and not let emotions

take over The candidate should talk about

80 percent of the interview and the

interviewer only 20 percent The goal for

interviewing effectively is to note their

thinking patterns and not get caught up in

appearances impressive schools or

companies During the interview questions

that are more specific are helpful in making

successful hiring decisions Some examples

are What significant impact have they had

at three or more companies on their

resumes mdash ask for specifics percentage of

change Please describe in detail what

brought about the change What was their

process from A to Z and ask how the

candidate would handle a specific problem

that you have seen in the position

IdENTIFYING THE INNER TRAITS OF A CANdIdATE amp HOW TO bEST MANAGE THE INdIvIdUAL

Once a candidate has been selected then

the most difficult part of the hiring process

begins mdash reference checking Many firms

find professional organizations helpful when

making background checks Yet as the old

saying goes ldquoYou never know someone until

you work with them travel with them or live

with themrdquo Through in-depth work style

and personality testing you can reduce the

possibility of making a hiring error An in-

depth assessment can identify inner traits of

by dana borowka MA of Lighthouse Consulting Services LLC

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

19

The Flooring Contractor Magazine

spr12

The Flooring Contractor MagazineThe Flooring Contractor Magazine

a candidate if the appropriate assessment is

selected

The following are some things to think

about when reviewing various work style amp

personality profiles

bull Trainingordegreesrequiredforinter-

pretation of the data Weekend training

programs can be problematic since testing

and human behavior is a very complex

subject When making hiring or internal

decisions organizations need as much in-

formation and understanding as possible

as the consequences can be very costly

bull Acopyoftheresumeshouldbesupplied

to the testing company to review when

discussing the assessment results We sug-

gest to make sure that the testing company

uses resumes as part of the process when

reviewing the assessment on a candidate

bull ScaleforldquoImpressionManagementrdquoto

understanding accuracy of results and

if someone is trying to lsquofake goodrsquo The

questionnaire needs at a minimum of

164 questions to gather enough data for

this scale

bull CommonwarningsignsWhena

representative uses absolute statements

when describing human behavior like

lsquoPeople are all the samersquo or lsquoPeople donrsquot

changersquo This will convey what their level

of understanding of the human person-

ality is Or when someone claims that

their profile is 98 or 99 accurate which

rarely can be clinically supported If you

hear this ask how the data was collected

bull CareerMatchingSomeorganizations

claim to know what the perfect ldquosales

personrdquo or ldquosecretaryrdquo is from a person-

ality perspective Ask how many careers

and occupations have been studied is

the data base validated by outside orga-

nizations or only by ldquoapplied in-house

studiesrdquo ldquoIdealrdquo is very difficult to define

due to the variance of geography job

history and education What is most im-

portant is if the individual has a similar

thought pattern that meets the criteria

within the job description

bull Numberofclinicalstudiesconductedby

major universities and there should be

multiple studies for validation purposes

bull Howlonghastheprofilebeenusedndash

what is the history

bull Howoftenisthenormativedatabaseup-

dated and where is the data coming from

(For example US Census 1990 2000)

bull Culturalbiasndashisitbuiltintotheprofile

and for which countries

bull DoestheprofilemeetUSgovernment

employment standards Has it been

reviewed for ADA compliance amp gender

culture amp racial bias

bull Readinglevelrequired(5thgradeEng-

lish etc)

bull Numberofprofilesadministered

bull Numberofactualprimaryscalesas

defined by the ldquoBig 5rdquo testing standards

Many tests will claim to have more

scales than they actually have - this can

lead to misrepresentation of data

bull Doesthedataprovidethedepthneces-

sary to understand how an individual is

wired inside

bull Validityreliabilityandbasis

These are some general questions and if a

profile falls short in any one area we strongly

suggest additional research into the accuracy

of the data being generated

LEGAL GUIdELINES amp OTHER IMPORTANT STUFF

A common inquiry from companies and

organizations is about the legal guidelines

in providing assessments to candidates

Since industries vary it is always best to

check with a trade association or a legal

representative The general rule is that a test

or any set of hiring questions needs to be

administered to all final candidates in order

to assure that discrimination is not taking

place More information may be found at

the EEOC website in the Disability-Related

Inquiries and Medical Examinations of Em-

ployees section httpwwweeocgovpolicy

docsguidance-inquirieshtml2

Another question is how do new hires

usually feel about taking an in-depth work

style assessment It shows that a company is

serious about who they hire If the company

presents the testing program as a method of

assuring both parties that they are making

the right decision the individual usually

responds very well The bottom line is that

hopefully turnover is greatly reduced

An in-depth assessment can be very

helpful for personnel development and suc-

cession planning As a hiring tool they can

be used to develop additional questions for

interviewing and confirming the inter-

viewerrsquos intuition that might be overlooked

This process gains more reliable and ac-

curate data in order to effectively manage

individuals to make hiring and personnel

decisions a win-win for everyone

Look for resumes that are specific to your needs and notice the presentation style which will tell you a great deal about the candidate

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

20

The Flooring Contractor Magazine

spr12 20spr12

BUSINESS

If you are a hiring manager and would

like to see a sample of an in-depth work

style and personality profile please give us

a call or email us For more information

please contact Dana Borowka at Lighthouse

Consulting Services LLC (310) 453-6556

extension 403 or email at danalight-

houseconsultingcom

The key to on boarding is to understand

what the individual needs in order to be

successful The information collected from

an in-depth work style assessment can be

used as a caching and management tool in

order to reduce the learning curve and help

the individual hit the ground running

As you have seen a successful hiring pro-

gram requires many components that work

together to provide the needed information

for difficult personnel decisions Combin-

ing a well-defined job description targeted

recruiting and focused interviewing with an

effective in-depth work style and personal-

ity evaluation program turns hiring into a

profitable and rewarding process

Permission granted from Lighthouse Consult-ing Services to provided in this article copy 2011

Dana Borowka MA CEO of Lighthouse Consulting Services LLC and his organization

constantly remain focused on their mission statement ldquoto help keep organizations and

staff off the rocks of potential self destructionrdquo They do this through the use of in-depth work

style assessments to raise the hiring bar so

companies select the right people to reduce hiring errors They also assist sales and

operations through increasing efficiency and performance to avoid getting stuck in the shal-

low waters so they have smooth sailing

Dana has over 25 years of business consult-ing experience and is nationally renowned

speaker radio and TV personality on many topics He provides workshops on hiring

managing for the future and techniques to improve interpersonal communications that

have a proven ROI He is the co-author of the book ldquoCracking The Personality Coderdquo

To order the book please visit wwwcrackingthepersonalitycodecom

Environmentally friendly and fully recyclable

Northern Timbers offer timeless grains and hues that

complement many design styles and textures while

providing scratch resistance and ease of installation

Be at one with nature

Explore your options with our online FLOORING DESIGNER at roppecom

Your link to Roppe products and LEEDreg documentation Visit roppecom 18005379527 | roppecom

northern timbersP R E M I U M V I N Y L W O O D P L A N K

featuring

UV cured ceramic bead fi nish

CS Pedisystemsreg stops 98of dirt from entering buildings

CS Pedisystemsreg architectural mats and grids keep the entrances of all commercial buildings safe and beautiful by stopping dirt snow and water at the door reducing interior maintenance costs CS Pedisystemsreg includes several dierent entrance ooring options to meet every buildings aesthetic requirements and budget For more information call 800-233-8493 or visit wwwpedisystemscom

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

Safety Book Members $105 Nonmembers $140

Safety is at the forefront of every contractor on the job site In order to support our floor covering contractors in this area FCICA the flooring contractors association has created the book ldquoStart with Safetyrdquo A Safety Program for Flooring Contractors The book includes 52 tabs for safety talk material and forms to fill out at the job site for any safety related incidents Available in both English and Spanish

White and Black Polo ShirtS $3850 to $4450

Show off your true colors with an FCICA official logo short sleeved polo Lightweight and durable these polo shirts are perfect for meetings as well as on the job Show a unified front and order some for your whole team Available in either black or white

fcica hat $18

The FCICA official logo hat is perfect for those sunny days It can be worn anywhere to let everyone know that you are a proud member of the FCICA It makes a great accessory for the whole crew

fit Program $799

FCICA proudly announces the Floorcovering Installation Training (FIT) Program Featuring training programs for the installation of Carpet Resilient and Tile flooring the FIT Program is a must have for anyone planning on employee training The three year FIT subscription includes Instructorrsquos Manuals for the Carpet Resilient and Tile programs plans for stair mockups Instructorrsquos video tapes TCA Handbook Student guide books (set of 10) for the Carpet Resilient and Tile Programs carpet layout exercise certificates of completion student wallet cards and tool box stickers

floor Wiz meaSuring tool $8

Make measuring easier for those scale drawings with the handy Floor Wiz Measuring Tool Made out of heavy plastic the Floor Wiz has grids in both 14 and 18 inch scale It also has a built-in ruler and 45-degree angle tool

Pattern carPet Video $4995

FCICA in conjunction with the Floorcovering Installation Training Program (FIT) Presents ldquoDirect Glue Down Pattern Installationrdquo This video is an overview and is intended to serve as an orientation to correct procedures of pattern matching in carpet not as a complete training program The video covers many topics including Installation Conditions Floor Preparation Pattern Match Policy Pattern Bow Pattern Skewing Trueness of Edge Pattern Run Off or Repeat Variation

fcica logo mouSe Pad $8

Your FCICA Logo Mouse Pad is more than just another mouse pad When plugged into a USB port on a computer it lights up with blue LED lights It is also a 4 port USB hub The FCICA Logo Mouse Pad works with both traditional mice and optical mice

StrategieS for Small BuSineSSeS $2995

Nationally renowned authors Dr Bart Basi and Lance Wallach have collaborated together to produce an outstanding book for small business owners Experts in their fields they give their readers information on protecting assets IRS secrets insurance and many other tax-related issues As an added bonus purchasers of this book are entitled to a free phone consultation with the authors

tile flooring reference manual $95

The FIT Tile Flooring reference manual is a part of the FIT Tile installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for tile floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

reSilient flooring reference manual $95

The FIT Resilient Flooring reference manual is a part of the FIT Resilient installation training program and is an excellent reference tool for salespeople specifiers inspectors and installers This guide contains the proper guidelines for resilient floor covering installation and can be used in addition to with other industry standards such as ASTM Standards and Manufacturerrsquos installation guides

fcica tool Box Sticker $13

Proudly display you FCICA membership anywhere with these versatile stickers Perfect for advertising these stickers can be placed anywhere Available in sets of 5

fcica merchandiSe order yourS today fcica merchandiSe order yourS today fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcic

a m

erc

ha

nd

iSe or

der

you

rS to

da

y fcica merchandiSe order yourS today fcica merchandiSe order yourS today fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

fc

ica

mer

ch

an

diS

e

or

der

yo

ur

S to

da

y

long SleeVed dreSS Shirt $40 to $42

Grab your FCICA official logo long sleeved black dress shirt These shirts are perfect for that more formal meeting and let everyone know that you are a member of the FCICA They Feature a button down collar for men and tailored fit for the ladies

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

spr12 22spr12

The Flooring Contractor Magazine

industry news

bANkRUPTCY COURT REvERSES EARLIER dECISIONS PREvENTING NC SUbCONTRACTORS ANd SUPPLIERS FROM PERFECTING LIENS ON TROUbLEd PROJECTSASA members in North Carolina welcomed a US bankruptcy courtrsquos reversal of its previous decisions preventing subcontractors and suppli-ers from following the process needed to perfect their mechanicrsquos liens on the most financially troubled projects in the state On March 14 the US Bankruptcy Court Eastern District of North Carolina reversed course on two of decisions it made in 2009 that prevented subcontrac-tors and suppliers from filing mechanicrsquos lien notices once a project owner had filed a bankruptcy petition reasoning that subcontractorsrsquo lien claims did not ldquoariserdquo until they filed their lien notices and so filing a lien claim violated the automatic stay of debtorsrsquo claims On Feb 23 2012 the US District Court for the Eastern District of North Carolina disagreed commenting that it was ldquoconcerned that the bankruptcy court may have erred in determining that a lien hellip does not arise until the filing of a notice of claim of lien by a subcontractorrdquo As a result of the district courtrsquos comments bankruptcy court Judge Randy Doub re-versed course on the 2009 rulings saying ldquoNo longer will North Caro-lina subcontractors be deprived of their statutorily created and granted lien on funds As the US District Court stated this practice has lsquoturned the construction industryrsquos standard operating procedure on its headrsquordquo Doub elaborated that the ldquogiving of the notice of claim of lien is merely the last step in perfecting the subcontractorrsquos prepetition interest in the property The North Carolina Legislature in NCGS sect 44A-18(6) uses the word lsquograntedrsquo and lsquoperfectedrsquo This dichotomy of language lsquogranted perfectedrsquo demonstrates that the lien is lsquograntedrsquo upon the furnishing of materials and the lien is then perfected upon giving the notice of claim of lienrdquo For more information contact ASA Attorneysrsquo Council Vice Chair Eric Biesecker Nexsen Pruet Greensboro NC at ebieseckernexsenpruetcom Ben Kahn of Nexsen Pruet represented two of the lien claimants in the bankruptcy case Construction Supervi-sion Services Inc in which the bankruptcy court reversed its decisions

MARk CHICHAk NAMEd HALEx PRESIdENT ANd CEOHalex Corporationrsquos Board of Directors is pleased to announce the ap-pointment of Mark Chichak to the position of President and CEO of Halex effective immediately He has also been named a Director of the company

Mark has been with the Company since 2007 As Chief Operating Of-ficer Mark has been instrumental in the creation and execution of the Halex growth strategy being responsible for the acquisition integration and operation of several Chinese manufacturing operations and most recently evidenced by the ORCON Products acquisition and the cre-ation of the manufacturing and distribution facility in Calhoun GA

Prior to joining Halex Mark held various positions with other compa-nies including Senior Vice President Operations of Union Tools Vice President of International Supply Chain Development for Pennzoil-Quak-er State InternationalShell Lubricants Vice President of Operations at Favorite Brands Inc and several positions at The Clorox Company

Mark has a Bachelorrsquos Degree in Chemistry from Wilkes University and an MBA in General Management with a concentration in International Business and Finance from the McLaren School of Business at the Uni-versity of San Francisco

Halex Corporation is a major manufacturer of flooring installation products with manufacturing facilities in Pomona CA Calhoun GA and China Halex sells leading brands of seam tape tack strip wood and composite underlayment flooring installation tools and blades premium nails and VersaShieldreg Moisture Barrierto customers around the world

dISTRIbUTORS ANNOUNCE SPEAkERS FOR CONvENTIONThe North American Association of Floor Covering Distributors and North American Building Material Distribution Association say they have a strong lineup of industry expert speakers for their 2012 Annual Convention this November 13ndash15 in Orlando

The co-sponsored Annual Convention will feature economic forecaster Alan Beaulieu manufacturer-distributor relationship expert Robert Nadeau and selling and sales leadership veteran Jim Pancero

The convention formerly known as the Distributor Marketplace brings hundreds of leading distributors and manufacturers from the floor cov-ering and building material industries together for networking strate-gic business planning and industry-specific education

Beaulieu will offer updated economic insights that directly impact the building materials and floor covering industries Beaulieu is the presi-dent of the Institute for Trend Research a long-standing and widely used economic research and consulting firm

Robert Nadeau will provide his expertise on the subject of sales and distribution channel management and manufacturer-distributor work-ing relationships

For the past 25 years Nadeau has worked with manufacturers and distributors throughout the world to help them achieve measurable business results by strengthening their working relationships He is the Managing Principal of the Industrial Performance Group a company dedicated to helping manufacturers and distributors increase sales and improve profitability

New this year the convention will feature sales leadership consultant and speaker Jim Pancero With more than 30 years as a sales and sales management consultant Pancero helps experienced business-to-busi-ness sales professionals who already know how to sell the managers who lead them and the executives who direct them

In addition to these all-Convention speakers NAFCD attendees will hear additional speakers discuss topics exclusive to their industry

HOUSE JUdICIARY COMMITTEE SWIFTLY APPROvES ASA-SUPPORTEd SECURITY IN bONdING ACTOn March 20 the Judiciary Committee of the US House of Represen-tatives unanimously passed the ASA-supported Security in Bonding Act

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

spr1223

spr12

The Flooring Contractor Magazine

of 2011 (HR 3534) after ASA warned that ldquoa payment bond from an individual surety providing only illusory protection can hellip easily result in a catastrophic loss to a small subcontractor or supplierrdquo ASA told the Subcommittee on Courts Commercial and Administrative Law on March 9 that the Security in Bonding Act is a ldquotargeted Congressional interventionrdquo that the full Judiciary Committee should approve right away The legislation would require individual sureties that provide bonds on federal projects to use only assets that can easily be liquidat-ed to quickly fund valid claims It also would require that those assets be placed in the custody and control of the federal government ldquoPay-ment bonds provided by individual sureties are essentially worthless unless the pledged assets are real adequate in amount and readily available to meet the legitimate payment claims of the myriad subcon-tractors and suppliers performing on a typical modern federal construc-tion contractrdquo ASA said Current federal regulations contain two differ-ent standards regarding the assets that a surety can pledge to assure payment of subcontractors or suppliers on federal projects One set of standards applies to corporate sureties but a weaker set of standards applies to individual sureties permitting individual sureties to pledge unusual illiquid and potentially even worthless assets to allegedly as-sure subcontractors of payment ASA and other supporters of HR 3534 including the National Association of Surety Bond Producers are calling for prompt passage of the bill by the House so that the US Sen-ate can take up the bill and end this regulatory double-standard that puts subcontractors at risk Ask your member of the US House of Rep-resentatives to co-sponsor the Security in Bonding Act of 2011

RESOURCE COMMERCIAL NETWORk CHANGES NAMEResource Commercial Flooring Network said it is changing its name to Fuse Alliance

According to the company ldquoIn the context of the Network we are a con-nection a fuse between members preferred suppliers their customers and the industry ensuring the best possible outcome in disputes andor issues that may otherwise overheat and cause damage to relationshipsrdquo

According to Ron Lee Fuse Alliancersquos executive director ldquoWe are not the same organization that we used to be and itrsquos time to match our identity to our actions Our primary goal is to grow the businesses of our members with our suppliers and our tag line with this new name is igniting business Our board of directors also felt it was important to separate ourselves from the Resource name which for many years has been partly associated with Interfacerdquo

Fuse Alliance is a network of over 70 commercial flooring contractors servicing all of the major markets in the US

RIA RECOGNIzES INdUSTRY LEAdERS WITH PHOENIx AWARdS FOR INNOvATION IN RESTORATION ANd RECONSTRUCTIONbELFOR USA- Exton Pa amp the Integrated Team Take Top Honors

The Restoration Industry Association (RIA) presented its highest honors for innovation in restoration and reconstruction at its recent Leadership Summit amp Industry Expo in Myrtle Beach SC The Phoenix Awards are

presented each year to recognize achievement in the areas of restora-tion and reconstruction and the winning projects exemplify the comple-ment of skills required to return a project to pre-loss condition

In an industry first the award for Innovation in Restoration was shared between eight different parties who collaborated to successfully restore the air traffic control tower at the Detroit Metropolitan Airport the nationrsquos 25th busiest airport The project included the removal and re-placement of approximately 115000 square feet of gypsum wallboard material and nearly 20000 square feet of one-inch thick elevator shaft liner board Due to the extensive nature of the fungal contamination the entire shaft of the 18-story elevator was disassembled under con-trolled conditions and then rebuilt while the elevator and the air traffic tower remained fully functional

ldquoThe success of this project would have been impossible without the expertise caring and commitment of every member of this teamrdquo said Vince Sugent of the National Air Traffic Controllers Association and one of the air traffic controllers impacted by the indoor air quality in the tower The other companies comprising the Integrated Team included LRC Indoor Testing and Research (Cary NC) Durbin Environmental Consultants (Suwanee Ga) Building Science Corporation (Westford Mass) BBJ Environmental Solutions (Riverview Fla) Envirotech Clean Air (Stoneham Mass) Regency DKI (Clinton Township Mich) and Wonder Makers Environmental Inc (Kalamazoo Mich)

BELFOR USA of Exton Pa won the RIA award for Innovation in Recon-struction for their work on the 100000 square foot headquarters of the UGI Corporation in King of Prussia Pa following an electrical fire UGI used the fire as an opportunity to renovate the outdated building with BELFOR repairing the faccedilade and altering the existing steel structure to achieve the look the client desired The interior finishes were carefully preserved while the first floor was excavated to increase the overall footprint Green energy concepts were also an integral part of the re-construction

ldquoThere is something incredibly satisfying knowing BELFOR worked from day one to ensure the right plan resources and people were in place to get the job done according to the specifications of our clientrdquo said Guy Buttaro senior project manager for BELFOR USA Group Inc ndash Exton of-fice ldquoI am honored to accept this prestigious industry award on behalf of BELFOR and we are grateful for the opportunity to be recognized amongst our peers for this achievementrdquo

The deadline for the 2012 Phoenix Award competition is December 17 2012 For more information on the Phoenix Awards or the Restoration Industry Association visit wwwrestorationindustryorg

The Restoration Industry Association has member firms worldwide RIA provides industry leadership supports science and promotes best practices for cleaning and restoration More information is available on the RIA website wwwrestorationindustryorg

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

24

The Flooring Contractor Magazine

spr12

NEW PRODUCTS

INTROdUCING NEW POWER GROUTreg ULTIMATE PERFORMANCE GROUT Offers The Ultimate In Performance And Ease Of Use

HB Fuller Construction Products maker of TECreg brand products introduces its latest innovation the new high-performance Power Groutreg ultimate performance grout Featuring a unique breakthrough formulation the Power Grout product offers many of the advantages of epoxy and urethane without the installation challenges and high cost The Power Grout product combines performance and ease-of-use like no other to provide installations with permanent stain resistance crack resistance and superior color uniformity

Excellent for both interior and exterior installations and in residential or commercial applications this powerful product simplifies any installation by allowing for grout joints ranging from 1frasl16 inch to frac12 inch with a single floor and wall formula Its fast-setting feature accommodates foot traffic within four hours of completion and shower usage in as little as 24 hours

Available in a total of 19 colors the new TEC Power Grout is offered in 25-pound and 10-pound plastic bags Twelve of the most popular colors are also available in 5-pound jars

For more information about HB Fuller Construction Productsrsquo innovative new Power Grout product and its many advantages visit wwwtecpowergroutcom

MAPEI AddS NEW RAPId-SETTING MORTAR TO TILE amp STONE INSTALLATION SYSTEMS

FUSION SERIES 4500 CLEAR THIN SPREAd vCT AdHESIvE

In response to ceramic contrac-torsrsquo needs for time-saving products MAPEI has introduced Ultraflextrade LFT Rapid mortar to its line of fast-setting tile and stone installation systems This mortar sets quickly allowing grouting in three to four hours

Ultraflex LFT Rapid has a high content of a unique dry polymer resulting in excellent adhesion to the substrate and tile Its nonsag medium-bed and thin-set mortar characteristics are ideal for installing large-format tile and stone on interior and exterior

floors walls and countertops Ultraflex LFT Rapid directly answers the need for quick-turnaround on installation of larger-format tile residentially and commercially in a variety of environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

Fusion Series 4500 Clear Thin Spread VCT Adhesive is a solvent-free adhesive designed for the installation of Vinyl Composition Tile 4500 provides quick dry times and extended working time with up to 24 hours of aggressive tack New Con-struction Projects or Green slabs can have a Moisture Vapor Emission Rate of up to Eight (8) pounds per Twenty-Four (24) hours per one thousand (1000) square feet or 85 RH when tested in accordance with ASTM

F-2170 Choose Fusion Series 4500 Clear Thin Spread VCT Adhesive for your next VCT installation Check out our instal-lation videos at httpwwwyoutubecomparabondadhesives Contact Parabond Customer Service at 1-800-763-7272 to find the closest Parabond distributor to you

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

25

The Flooring Contractor Magazine

spr12

dRITAC INTROdUCES NEW ldquoGREENrdquo PRESSURE SENSITIvE FLOORING AdHESIvE FOR vINYL CARPET TILES amp CORk

DriTac Flooring Products introduces DriTac Eco-5500 Premium ldquoGreenrdquo Pressure Sensitive Floor-ing Adhesive which is ideal for installing Luxury Vinyl Tile Luxury Vinyl Plank VCT Fiberglass Back Sheet Vinyl Carpet Tile Vinyl Stair Treads Cork Tile and Cork Underlayment DriTac Eco-5500 is a ldquogreenrdquo adhesive that is VOC free with zero solvents

Manufactured in the USA DriTac Eco-5500 is extremely easy to spread and clean up offers a very low odor and is nonflammable DriTac Eco-5500 is an eco-friendly adhesive that provides excellent working time and superior coverage It is available in 1 and 4-gallon plastic pails

DriTac Eco-5500 is acceptable for use with on above or below-grade concrete substrate applica-tions in the absence of excessive moisture and alkalinity Below-grade concrete substrate applica-tions must be recommended by the flooring manufacturer Additionally the adhesive may be used over plywood terrazzo particleboard hardboard OSB existing vinyl tile flooring existing fully ad-hered non-cushioned sheet vinyl and properly prepared lightweight concrete

DriTac Flooring Products LLC is celebrating over 55 years as one of the oldest and most experienced manufacturers of environmentally friendly flooring adhesives in the market today DriTac adhesives are available from coast to coast through more than 100 distributors and in warehouses including Clifton NJ Dalton Ga City of Commerce Calif and Dallas Texas For more information or to receive a complete products guide for all of DriTacrsquos adhesives and installation products for flooring contact John Lio 60 Webro Road Clifton NJ 07012 Ph 800-394-9310 ext 243 e-mail jlioDriTaccom or Web wwwDriTaccom

The Flooring Contractor Magazine

HIGH PERFORMANCE SUbFLOORS LAUNCHES REvOLUTIONARY NEW PROdUCT ANd ExPANdS SALES TEAM

High Performance Subfloors (HPS) announced that they are formally launching their new Roll and Gotrade flooring adhesive product Roll and Gotrade allows the installer to apply the product from a standing position and begin flooring installation within fifteen minutes of application The company is expanding its sales team to market this and a full series of subfloor materials Enos Farnsworth has joined the company as National Sales Director Farnsworth will be expanding the companyrsquos distribution networks across North America and further developing strategies to inform customers of the companyrsquos products HPS has partnered with Schoumlnox a subsidiary of AkzoNobel providing North America with an extensive line of next generation subflooring products

Roll and Gotrade is an environmentally responsible proprietary adhesive system that is rolled onto the floor from a standing position Floor installation can begin fifteen minutes after application A minimal amount of product is applied allowing a cleaner installation process Tiles are bound immediately so the installer can work on and across the tile without tiles slipping Flooring can be installed for up to two hours after application Tiles can be walked on and bear loads immediately

If you would like more information about this topic or to schedule an interview with Karen Bellinger or Enos Farnsworth please call Crystal Hinds at 205-344-2720 or email her at chindshpsubfloorscom

MAPEI ECO Prim GriPtrade SIMPLIFIES TILE RENOvATIONSPlacing new modern tile over existing tile has just become much easier with the introduction of MAPEIrsquos innovative ECO Prim Grip a ready-to-use bond-promoting primer that prepares an existing tile or stone surface to receive a new installation without the time labor or dust of scarification This synthetic-resin-based primer enhances the performance of mortars and their adhesion to existing ceramics and other difficult substrates and it can be applied with a roller in only one coat A surface coated with ECO Prim Grip is ready for new tile installation within 15-60 minutes Low odor and VOC compliance make the product safe for use in occupied interior environments

Visit wwwmapeicom for technical data or call 1-800-42-MAPEI (1-800-426-2734) for the nearest location

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

The Flooring Contractor Magazine

Capri cork 8004922613 bull capricorkcom

Re-Tire recycled rubber at Monroe County Public Library Bloomington IN

Re-Tire recycled rubber from Capri corkYes rubber from the cork company

infoUofCTSorg wwwUofCTSorg (866) 669-1550The UofCTS also provides tile and stone online training courses

for salespeople and design professionals

Only$150 per tuition

The Tile Installer Thin-SetStandards (ITS) Verificationis a new credential awardedby the University of CeramicTile and Stone (UofCTS) totile installers who successfullycomplete an online coursethat teaches industry standards and methods for adheredthin-set applications The ITS course is available inEnglish and Spanish

Volume discounts available

Membership discounts available through CTDA TTMAC and WFCA

Earn more jobs earn moremoney and avoid problems

Get Your Installers ITS Verified

bull Self Paced Coursesbull 247 Internet Accessbull Management Monitoring

bull No Travel Expensesbull No Lost Productivitybull Certificate Issued

2012-3_UofCTS_FCICAucts 32012 1052 AM Page 1

26spr12

NEW PRODUCTS

SCHOumlNOx PIONEERS SYNTHETIC GYPSUM IN SELF-LEvELING COMPOUNdSSchoumlnoxrsquos commitment to subfloor product development has pioneered the use of synthetic gypsum in self-leveling compounds Synthetic gypsum is generated from a by-product of the process used to remove sulfur from power plant emissions Once fortified using a special conversion method the final synthetic gypsum creates a self-leveling product that is high performing does not crack or shrink can be applied over challenging substrates and contributes to LEED objectives

Not only is synthetic gypsum made from a post consumer product it also diverts millions of pounds of old wood tile laminate LVT terrazzo and old elastic coverings from landfills Schoumlnox AP and APF leveling compounds used with a Schoumlnox recommended primer are easily applied over old flooring substrates eliminating costly and timely demolition work

High Performance Subfloors Inc provides Schoumlnox primer floor leveling compounds and adhesive products that solve subflooring challenges previously considered standard operating procedure by the floor installation industry For more information on how Schoumlnox products can help you please visit our website at wwwhpsubfloorcom or call 1-855-391-2649

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

27

The Flooring Contractor Magazine

spr12

The Flooring Contractor Magazine

business

TAx TIPS FOR SUbCONTRACTORS

UNLESS THERE IS ACTION FROM CONGRESS ANd THE PRESIdENT specialty trade contractors could see a sig-

nificant tax increase next year as about 50

tax provisions expire at the end of this year

These include favorable capital gains rates

favorable individual income tax rates lower

dividend rates numerous energy incentives

bonus depreciation and most of the estate

and gift tax reform provisions passed at the

end of 2010 Subcontractors should employ

careful tax planning and work closely with

their tax advisers on how these potential

changes will affect them while taking

advantage of current provisions accord-

ing to Grant Thornton LLC For example

consider

Using bonus depreciation in 2012 mdash While You Can Subcontractors can

continue to write off half of qualifying asset

purchases throughout 2012

Reviewing deferred Compensation Plans Many subcontractors are strug-

gling to remain profitable in this difficult

environment If your company canrsquot afford

large bonuses to retain key employees now

is the time to revisit alternative compensa-

tion arrangements

being Aware of lsquoHiddenrsquo deferred Tax Liabilities Subcontractors should

work with their tax advisers to make sure

that future cash taxes are taken into account

in cash-flow planning

Taking Full Advantage of Capital Asset Expensing deductions Rules

originally intended for small businesses

were significantly expanded to allow

contractors to expense up to $500000 of

2010 fixed asset costs provided that as-

sets of less than $2 million were placed in

service throughout the year Unlike bonus

depreciation this applies to new or used

assets A subcontractor that is already in a

tax-loss position however cannot take this

deduction

determining Whether Your Com-pany Can Lower Property Taxes A

property tax review can ensure that real and

intangible property is excluded from the

personal property tax base

Examining Capital Asset deprecia-tion Methods and Lives Depreciation

of fixed assets is one of the most complex

aspects of tax law Understanding and

properly applying these rules can accelerate

income tax deductions

Considering Establishing a Separate Entity to Own and Lease Fixed Assets Used in the business These entities can

help manage assets and may significantly

reduce sales-and-use tax which is collected

and remitted regardless of whether a company

is profitable

Maximizing Section 199 deductions The Section 199 domestic production

activities deduction is a unique tax incentive

allowing taxpayers to deduct 9 percent of

qualifying production activities which

include the construction or substantial

renovation of domestic real property

For more information contact Todd

Taggart a partner and national construction

practice leader Grant Thornton LLC at

(612) 677-5193 or ToddTaggartusgtcom

by ASA Today mdash March 15 2012 vol 14 No 11

Certified Sales amp ServiceCletus Stratman3706 Union Road St Louis MO 63125Phone (314) 892-1101Fax (314) 892-0490certsalesaolcomwwwcertifiedsalesservicecomContractor

welcome new

members

kbM Commercial Floor CoveringsMichael kulyk1260 ndash 26th Ave SWCalgary AB Canada T2G 5S2Phone (403) 274-5292Fax (403) 275-4119mkulykkbmcommercialcomwwwkbmcommercialcomContractor

LATICRETE SUPERCAP LLCbrad FulkersonOne Laticrete Park NorthBethany CT 06524Phone (866) 704-2247Fax (230) 393-1684bcfulkersonlaticretesupercapcomwwwlaticretesupercapcomAssociate

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

28spr12

The Flooring Contractor Magazine

MEMBER NEWS

dON MILLER HONOREd AS 2012 AL WAHNON LIFETIME ACHIEvEMENT AWARd WINNER

Don Miller PresidentCEO of Roppe Holding Company has been selected as a 2012

recipient of the Floor Covering News Al Wahnon Lifetime Achievement Award The award was

presented at the headquarters of Roppe Holding Company in Fostoria OH on Monday

March 12 2012 in a surprise celebration in front of his family and employees

Floor Covering News established the Lifetime Achievement Award in 2010 to recognize and

celebrate those individuals who have not only made significant contributions to the floor

covering industry but more important have worked toward its betterment and made a

difference over a sustained period of time

ldquoWe wanted to honor those people who have dedicated their life to improving the floor

covering industryrdquo said Steven Feldman publisher of Floor Covering News ldquoWe felt it was

about time for us to have our own award annually honoring an individual who has made

significant contributions When you have someone who fits that criteria AND has spent the

better part of his or her life making a difference in their community to society to this world

you know you have a person more than worthy of the honor We chose Don Miller as our 2012

recipient because he exemplified that personrdquo

Miller began his career in the flooring industry in 1958 as an employee of the Roppe

Rubber Company As one of 26 employees at that time he was involved in all aspects of the

small business When the founder Thony Roppe passed away unexpectedly in 1972 Miller and

6 other employees retained the company and struggled to continue to realize the dream of

their predecessor The company prospered in the decades to follow due mainly due to the

leadership of Miller Today Roppe Rubber Company is known as Roppe Corporation and is a

leading supplier of rubber and vinyl flooring products to the commercial flooring industry in

the United States and throughout the world The formation of the Roppe Holding Company

in the 90rsquos allowed for additional acquisitions and further strengthened the company for

continued growth into the 21st century

ldquoI am very grateful to be honored with this award and it is not something that I take lightly

I am humbled and thankful to my family and our employees for their dedication I did not

win this award on my own mdash every one of you is a part of this and I thank yourdquo stated Miller

Previous winners included Sandy Mishkin president of CCA Global Partners and Ralph

Boe currently president and CEO of Beaulieu of America

(Left to right) Steven Feldmen Publisher of Floor Covering News donald P Miller President amp CEO of Roppe Holding Company

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

29

The Flooring Contractor Magazine

The Flooring Contractor Magazine

Rubber flooring maker Nora Systems has rolled out NoraXchange an interactive online community for building and design professionals

to share ideas and learn about a variety of topics

ARdEx AMERICAS bEGINS ExPANSIONArdex Americas has begun construction on a new marketing

building at its corporate headquarters in Aliquippa just outside of

Pittsburgh as well as a 50000 square-foot manufacturing facility and

technical training center in Stockton CA

The marketing building will be completed by early summer and

the new plant will open in the spring of 2013

In addition upgrades are being made to the Aliquippa and Dallas

GA plants These developments mark the largest expansion by Ardex

Americas since moving its corporate offices training center and plant

from Coraopolis PA to Aliquippa in 2000 The new Stockton plant is

part of a multi-million dollar strategic project that focuses on the

Ardex tile and stone installation system expansion

Hb FULLER COMPLETES ACqUISITION OF FORbOrsquoS GLObAL INdUSTRIAL AdHESIvES bUSINESS

HB Fuller Company announced that it has completed the

acquisition of the global industrial adhesives business of Forbo Group

The company entered into an agreement to purchase this business in

December 2011

The business acquired represents about 80 percent (by revenue) of

the Forbo Bonding Systems division of Forbo Group It generated

approximately $580 million in revenue for the fiscal year ended Dec

31 2011 operates 17 manufacturing facilities in 10 countries and

employs more than 1100 people globally EBITDA for the business

for the 2011 fiscal year was approximately $35 million

ldquoThe acquisition strengthens HB Fuller and positions us to

capitalize on growth opportunities in key geographies and markets

such as packaging and durable assembly We will leverage our

combined assets mdash people products processes systems and

knowledge mdash to offer customers a superior choice in adhesivesrdquo said

Jim Owens HB Fuller president and chief executive officer

MAPEI CELEbRATES 75TH ANNIvERSARYOver the past 75 years MAPEI has grown from a 3-man start-up

company that manufactured paints and coatings for commercial

buildings in Milan Italy to the Mapei Group that has opened

manufacturing facilities distribution centers and commercial

offices around the globe and employs 7500 people The product

offering has expanded from a few simple products to the innovative

development of more than 1400 adhesives sealants and chemical

products for the building industry

ldquoMAPEI will enthusiastically celebrate its 75th anniversaryrdquo said

Luigi Di Geso President and CEO of MAPEI Americas ldquobut we will

not spend excessive time looking back at where we have come from

We are strongly focused on where we want to go in the future as

evidenced by our growth in the Americas Over the next 3ndash5 years

we will be expanding capacity in our manufacturing plants enlarging

and adding to our product lines and increasing our presence in Latin

Americardquo The companyrsquos ambitious goals are based on the strength of

corporate management and the MAPEI Leadership Team who have

delivered growth and profits throughout the recent economic recession

The sound foundation of the Mapei Group has evolved through

the administrative expertise and excellent business judgment of

Dr Giorgio Squinzi son of company founder Rodolfo Squinzi

This private corporation produces in excess of $2 billion in annual

revenues While early and consistent growth derived from flooring

installation systems today MAPEI has expanded into a solid position

in the concrete restoration category as well Development will

continue in this area as the company begins its next phase of growth

in the Americas Di Geso invites contractors and distributors to

ldquoWork with MAPEI mdash work with the bestrdquo

NORA LAUNCHES ONLINE COMMUNITY FOR dESIGNERS

Rubber flooring maker Nora Systems has rolled out NoraX-

change an interactive online community for building and design

professionals to share ideas and learn about a variety of topics

Updated monthly the NoraXchange is designed to help facility

managers architects designers installers and other building profes-

sionals address challenges and answer questions they encounter in

their work the company said

ldquoWe asked our customers what type of information they want

from a manufacturer and their feedback inspired the framework

and content for the NoraXchangerdquo said Amy Bostock manager of

marketing and creative services Nora

Each month members of the NoraXchange will receive an email

informing them about new topics available in the latest installment

Project briefs describing Nora installations industry news a techni-

cal station that explores key installation and maintenance issues and

a variety of other topics are just some of the potential subjects for

members to explore

spr12

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

30spr12

HPS AMERICAS INC PARTNERS WITH SCHOumlNOx TO bRING INNOvATIvE LINE OF SUbFLOOR PROdUCTS TO NORTH AMERICA

HPS Americas Inc has partnered with Schoumlnox GmbH an in-

ternational brand of the AkzoNobel Group Schoumlnox is maintaining

a leading position in many markets with a complete assortment of

leveling compounds and building adhesives for installing all kinds of

floor coverings The trademark Schoumlnoxreg with its unique problem

solvers and product systems is created for professional craftsmen

HPS Americas Inc is working with Schoumlnox to bring forward

technologically advanced products with a focus on sustainability

ldquoSchoumlnox has a great green storyrdquo states Karen Bellinger President

of HPS Americas Inc ldquoImagine a high performing self-leveling

compound that is created from a by-product of the process used

to purify emissions from power plants that is actually making the

environment better That is our synthetic gypsumrdquo These unique

products can go over many critical substrates contribute to LEED

credits and are designed especially for the renovation industry

For more information about HPS Americas Inc visit

wwwhpsubfloorscom or call 8553912649 If you would like more

information about this topic or to schedule an interview please call

Crystal Hinds at 2053442720 or email her at chindshpsubfloorscom

WAGNER METERS LAUNCHES RHSPEC APP Wagner Meters has launched its new RHSpec app for iPhone

iPod and iPad users Based on the ASTM F2170 testing method the

new RHSpec app will give flooring installers general contractors

and spec providers immediate access to the latest relative humidity

(RH) thresholds for flooring adhesives coatings finished floor

products or remediation products according to Wagner

The RHSpec app allows users to drill down to the exact information

they need by searching by product type manufacturer or product

name to provide a tap link To install the RHSpec app for iPhone

iPod and iPad users go to appshoppercombusinessrh-spec or visit

wwwrhspeccom A version is also available for Android

888-512-7339wwwsystemonesolutionscom

Ultimate Peace of Mind

System Onetrade Total Installation Solutions are backed by an industry best comprehensive warranty program This is just one of the reasons ARDEX amp HENRYreg are the most trusted and relied upon by flooring installation professionals throughout North America

4 Best in Class High Performance Products4 Industry Best Comprehensive Warranty4 Innovation Leadership4 Unmatched Customer Service amp Tech Support

premium wood vinyl plank luxury vinyl stone tile

natural elements

gt The beauty of natural woods or the stylish elegance and polished impression of stone with the durability and resilience of vinyl fl ooring

gt Ceramic bead enhanced urethane coating with NanoSilver particles contains a unique anti-microbial agent to fi ght germs that can collect on the fl ooring surface

gt As fl exible to install and easy to use as traditional vinyl tile with no waxing required

18006333151 | wwwfl excofloorscom

MEMBER NEWS

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

TERMS ExPIRING 2013

TERMS ExPIRING 2012

CHAIRMANGerry SwiftMikersquos Flooring Companies4425 Brookfield Corporate Dr 300Chantilly VA 20151Office (703) 802ndash3485 x 7055Fax (703) 802-3490Cellular (703) 929-1445E-mail gswiftmikesfloorcocom

vICE CHAIRMANBruce ReeveFlooring Services Inc 12815 Wayne RoadLivonia MI 48150Office (734) 522-2622Fax (734) 522-2488Cellular (810) 499-4900E-mail breeveflooringservices-inccom

SECRETARYTREASURERMike RobertsBonitz Flooring Group5801 Middlebrook PikeKnoxville TN 37921Office (865) 588-3630Fax (865) 584-1452Cellular (865) 389-6737 E-mail mikerobertsbonitzcom

vICE CHAIRMAN OF ASSOCIATESRalph FryeMats Inc37 Shuman AveStoughton MA 02072Office (800) 628-7462 x 225Fax (781) 344-1537Cellular (781) 964-5374 E-mail rfryematsinccom

IMMEdIATE PAST CHAIRMANChristopher CapobiancoSpartan SurfacesOne South Ocean Ave Suite 205APatchogue NY 11772Office (631) 617-5059Fax (866) 329-6297Cellular (631) 275-6494E-mail christopherspartansurfacescom

ExECUTIvE vICE PRESIdENT Kimberly E OderkirkFCICA7439 Millwood DriveWest Bloomfield MI 48322Office (248) 661-5015Fax (248) 661-5018Toll Free 877-TO-FCICA (877-86-32422)Cellular (248) 388-4605E-mail keofcicacom

Madeleine BaylessRFMS3073 Palisades CourtTuscaloosa AL 35405(800) 701-7367 X 3241(888) 216-5730 faxmbaylessrfmscom

Sim CrislerLGM amp Associates125 Taylor Len DriveLaGrange GA 30240(706) 333-1525(706) 884-8524 faxscrislercharternet

Brent FikeFLEXCO1401 E 6TH StTuscumbia AL 35674(256) 200-0433(205) 449-8031 faxbfikeflexcofloorscom

FCICA bOARd OF dIRECTORS

FCICA ExECUTIvE bOARd MEMbERS 2011ndash2012

GOLd SPONSORS

Jose OrtizAllstate Floors and Construction2 East Wells Street Suite 3Baltimore MD 21230(410) 327-6400(410) 327-1004 faxjoseortizallstatefloorscom

Jeanne MatsonStarNet Worldwide Partnership20 Homestead RoadDarien CT 06820(800) 787-6381(203) 353-9521 faxJeannestarnetflooringcom

Tom PopeW F Taylor Co Inc3601 Highway 41 SDalton GA 30721(706) 277-9767(706) 277-3521 faxtpopewftaylorcom

TERMS ExPIRING 2014

burtco Enterprises

High Performance Subfloors

Laticrete

Michael Halebian amp Co

nora systems Inc

Spartan Surfaces

StarNet Worldwide Commercial Flooring

Tek Stil Concepts

W F Taylor

Cathy PanagakosHelmitin Adhesives4 Creenwood AvenueGreenville SC 29615(864) 380-1162(864) 609-9190 faxcpanagakoshelmitinadhesivescom

Les LippertLippert Tile CompanyN89 W14260 Patrita DriveMenomonee Falls WI 53051(262) 437-9300(262) 437-9695 faxLesllipperttilecom

Bobby DiltzBreegle Building Products2213 Grant StWichita Falls TX 76309(940) 322-3129(940) 322-3414 faxbobbybreeglecom

PLATINUM SPONSORS

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM

TM

75 Years of Excellence | 1937 ndash 2012 Follow the leader Keyword MAPEI Americas

Ultrabond reg G15

5362 FlooringContractor_April12indd 1 4412 345 PM