2012 success stories

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Marketing Campaign Stories

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Page 1: 2012 Success Stories
Page 2: 2012 Success Stories
Page 3: 2012 Success Stories
Page 4: 2012 Success Stories

Total leads generated nationally 11,500+

Total number of ads played and viewed nationally

LOOKING TO

Buy 2380 Sell 3819

radio 18,717 TV (over 500 programmes) 3,184facebook 136,613realestate.com.au 6,880,453

Lease 2386Rent 2957

1 March – 31 August

6 months Campaign Period

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Page 5: 2012 Success Stories

î10 second sponsorships placed around News and Weather in Queensland markets

î70+ extra advertising spaces received

80,972 views

nationally

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Page 6: 2012 Success Stories

1,164,150

eCards distributed nationally

57,050 dropcards distributed by First National Peak Central (WA)

$200 SHOPfirst voucher awarded to First National Ellenbrook (WA) for the ‘Best Promoter Tips’

First National’s $50,000 Cash Drop competition was a real winner for our office – literally and in more ways than one! Our team was totally focused on having the SA winner from the start, with procedures put in place to ensure every new vendor, purchaser, landlord and tenant was added during the competition period. The competition created a huge buzz throughout the team, particularly when one of our tenant entries was announced as the SA winner. Cheekily, I’ve told the winner they could leave their $10,000 prize in our Trust Account for when they buy their house through us!

David Nitschke Principal, First National Pope Nitschke

First National Ellenbrook (WA) and First National Sarina (QLD) promoting the competition

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Page 7: 2012 Success Stories

First National Action Realty Ipswich’s (QLD) principal,

Garth Llewellyn handed $10,000 to Gillian Kane, a tenant

who moved to Queensland to be with her family after

the death of her husband. Gillian paid her outstanding

medical bills and expressed her deepest gratitude to First

National for the prize. Local newspaper, The Queensland

Times, was on hand to snap this picture with Natalie

Mallory (Operations Manager), Jodie Keidge (Senior

Property Manager) and Garth.Gillian Kane of Ipswich QLD

Michelle Cardoso of Success WAFirst National Tully Tania Darmanin of

Meeniyan VIC

First National Prom Country

Elizabeth Graham of Gladesville NSW First National The Entrance

Ben & Katy Walker of Mount Barker SA First National Pope Nitschke

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Page 8: 2012 Success Stories

The network’s Energy Efficiency stance continued with our support of

MobileMuster. Memory Muster gave customers the chance to receive a free set

of six premium postcards of their favourite images when recycling their old

mobile phone.

îOver 130 photos entered

the competition

îImages entered qualify for the

‘Peoples' Choice’ and ‘Ambassador Awards’

îPublic display at selected venues and

The Memory Muster Gala Event in Sydney

Campaign Period

8 October – 31 December

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Page 9: 2012 Success Stories

First National Real Estate

won the Victorian Business

Awards 2012 – Best Promoter

Award MobileMuster -

Upholding the pledge

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Page 10: 2012 Success Stories

Go The Tan is a fundraising event for the Friedreich Ataxia Research Association (FARA). It supports research to find a cure for this fatal, degenerative neurological disease. www.fara.org.au

First National was the main sponsor of the event:

îFirst National’s logo appeared on the start/finish line

î500 First National caps were handed out

î500 First National branded bags were given away

25 members and National

Office staff participated

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Page 11: 2012 Success Stories

Mass TV and radio coverage plus

celebrity attendees - Tony Liberatore,

David Hughes, Carrie Bickmore,

Glen Archer

Alliance Partners participated – HR OnLine and

Printforce

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Page 12: 2012 Success Stories

First National in partnership with Victorian Government as Official Sponsor

attendees 8,208 exhibitors 59Over 4,000 sales and property management leads generated

Prime exposure to the 11% of Melburnians expected to relocate to Regional Victoria

2.8 million advertisement viewers (print, TV and radio)

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Page 13: 2012 Success Stories

Special thanks to the following members who dedicated their time

First National AraratFirst National Ballarat CBDFirst National City ResidentialFirst National Collie and TierneyFirst National Garry NashFirst National J A CainFirst National O’Meara KennedyFirst National Phillip IslandFirst National Prom CountryFirst National Tweed SutherlandFirst National WarragulFirst National Westwood

Sponsorship of the Regional Victoria Living Expo offered both metropolitan and regional members the opportunity to provide hands on assistance to people wishing to relocate to regional areas. As no other real estate group or franchise was involved in the project, we were able to co-brand with the State Government of Victoria - putting First National in a leadership position. The New South Wales Government has now shown interest in replicating the initiative, which would give our NSW colleagues a similar opportunity.

Garry Nash – Victorian State ChairmanFirst National Garry Nash

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Page 14: 2012 Success Stories

The Regional Victoria Living Expo was definitely worth supporting and it was good exposure for First National. People were very impressed at the affordability of Bendigo and the variation of block sizes. They were also impressed at the calibre of period homes and the culture that Bendigo has to offer. It gave me a rare opportunity to meet the, Premier Ted Baillieu.

Darryn O’KeefeFirst National Tweed Sutherland

The Regional Victoria Living Expo was very well organised and the exhibitors were

friendly and helpful. We were able to gather a wide variety of information about

the region we are interested in moving to, including employment prospects, real

estate information and local council facilities.

Jennifer and Peter Langridge

Attended the RVLE and purchased a property through First National Garry Nash

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Page 15: 2012 Success Stories

First National Exhibition “Geoff’s Shed”

Ian LewisFIrst National Muswellbrook

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Page 16: 2012 Success Stories

Buyer leads generated

Over 800Seller leads generated

Over 600Property Management leads

generated

Over 600

After its 2011 success, Queensland Regional Council decided to run its state specific Pimp Your Property campaign again in 2012.

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Page 17: 2012 Success Stories

Views through FREE Facebook status updates

43,830+ Views for Facebook paid advertising

58,150,140+Clicks on Facebook paid advertising

15,290+

New page likes for facebook.com/QueenslandRealEstate

740+Air time for regional TV

6 weeks

We were really surprised to hear we had a winner in the Pimp Your Property campaign. This is one of the great things about being involved with a group as opposed to being just an independent agent. Our winner also appreciated the prize as he is in the middle of doing some minor renovations. Thanks.

Jason StevensFirst National Ryan, Coorparoo

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Page 18: 2012 Success Stories

Byron HigginsFirst National Ryan

Bruce TafaFirst National Springfield

Gabriele Vogtle

First National Maryborough

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Page 19: 2012 Success Stories

Penny MoranFirst National Sarina

Vanessa Woodlock

First National Springwood

Dee Cameron

First National Maroochydore

Catherine Scully

First National The Pines

Melita Vellacott

First National Chinchilla

Tina Underwood

First National Gladstone

Naomi Ravkin

First National Magnetic Island

Rachel Carter

First National Macleay Island

Tim Brennan

First National Brassall

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Page 20: 2012 Success Stories

Exhibitors over 700

Primary producers 1,000

MASSIVE MEDIA PROMOTION

incorporating press, radio and TV

Genuine agricultural visitors 94%

Niki BradfordFirst National Toowoomba

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Page 21: 2012 Success Stories

Niki BradfordFirst National Toowoomba Attendees over 50,000

Exhibitors over 300

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Page 22: 2012 Success Stories

îBranding on coaching and support staff apparel

îScoreboard and arena signageîPerth Wildcats website brandingîHead coach, Rob Beveridge

attendance at 4 corporate functionsîTraining sessions with Rob Beveridge î3 inner sanctum toursîTV exposure on One HD, ABC, 7, 9

and Fox Sports

î30 Box seats for social media campaigns

î27 metres of court side digital branding at all home games

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Page 23: 2012 Success Stories

The Perth Wildcats at the new Perth Arena!

The number of ‘likes’ doubled on Western Australia Facebook page within 24 of sponsorship announcement

Attracted ‘likes’ from competitor agents

Member Services Manager, Jonathan Clover received a new membership inquiry

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Page 24: 2012 Success Stories