2012 success stories
DESCRIPTION
Marketing Campaign StoriesTRANSCRIPT
Total leads generated nationally 11,500+
Total number of ads played and viewed nationally
LOOKING TO
Buy 2380 Sell 3819
radio 18,717 TV (over 500 programmes) 3,184facebook 136,613realestate.com.au 6,880,453
Lease 2386Rent 2957
1 March – 31 August
6 months Campaign Period
02
î10 second sponsorships placed around News and Weather in Queensland markets
î70+ extra advertising spaces received
80,972 views
nationally
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1,164,150
eCards distributed nationally
57,050 dropcards distributed by First National Peak Central (WA)
$200 SHOPfirst voucher awarded to First National Ellenbrook (WA) for the ‘Best Promoter Tips’
First National’s $50,000 Cash Drop competition was a real winner for our office – literally and in more ways than one! Our team was totally focused on having the SA winner from the start, with procedures put in place to ensure every new vendor, purchaser, landlord and tenant was added during the competition period. The competition created a huge buzz throughout the team, particularly when one of our tenant entries was announced as the SA winner. Cheekily, I’ve told the winner they could leave their $10,000 prize in our Trust Account for when they buy their house through us!
David Nitschke Principal, First National Pope Nitschke
First National Ellenbrook (WA) and First National Sarina (QLD) promoting the competition
04
First National Action Realty Ipswich’s (QLD) principal,
Garth Llewellyn handed $10,000 to Gillian Kane, a tenant
who moved to Queensland to be with her family after
the death of her husband. Gillian paid her outstanding
medical bills and expressed her deepest gratitude to First
National for the prize. Local newspaper, The Queensland
Times, was on hand to snap this picture with Natalie
Mallory (Operations Manager), Jodie Keidge (Senior
Property Manager) and Garth.Gillian Kane of Ipswich QLD
Michelle Cardoso of Success WAFirst National Tully Tania Darmanin of
Meeniyan VIC
First National Prom Country
Elizabeth Graham of Gladesville NSW First National The Entrance
Ben & Katy Walker of Mount Barker SA First National Pope Nitschke
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The network’s Energy Efficiency stance continued with our support of
MobileMuster. Memory Muster gave customers the chance to receive a free set
of six premium postcards of their favourite images when recycling their old
mobile phone.
îOver 130 photos entered
the competition
îImages entered qualify for the
‘Peoples' Choice’ and ‘Ambassador Awards’
îPublic display at selected venues and
The Memory Muster Gala Event in Sydney
Campaign Period
8 October – 31 December
06
First National Real Estate
won the Victorian Business
Awards 2012 – Best Promoter
Award MobileMuster -
Upholding the pledge
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Go The Tan is a fundraising event for the Friedreich Ataxia Research Association (FARA). It supports research to find a cure for this fatal, degenerative neurological disease. www.fara.org.au
First National was the main sponsor of the event:
îFirst National’s logo appeared on the start/finish line
î500 First National caps were handed out
î500 First National branded bags were given away
25 members and National
Office staff participated
08
Mass TV and radio coverage plus
celebrity attendees - Tony Liberatore,
David Hughes, Carrie Bickmore,
Glen Archer
Alliance Partners participated – HR OnLine and
Printforce
09
First National in partnership with Victorian Government as Official Sponsor
attendees 8,208 exhibitors 59Over 4,000 sales and property management leads generated
Prime exposure to the 11% of Melburnians expected to relocate to Regional Victoria
2.8 million advertisement viewers (print, TV and radio)
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Special thanks to the following members who dedicated their time
First National AraratFirst National Ballarat CBDFirst National City ResidentialFirst National Collie and TierneyFirst National Garry NashFirst National J A CainFirst National O’Meara KennedyFirst National Phillip IslandFirst National Prom CountryFirst National Tweed SutherlandFirst National WarragulFirst National Westwood
Sponsorship of the Regional Victoria Living Expo offered both metropolitan and regional members the opportunity to provide hands on assistance to people wishing to relocate to regional areas. As no other real estate group or franchise was involved in the project, we were able to co-brand with the State Government of Victoria - putting First National in a leadership position. The New South Wales Government has now shown interest in replicating the initiative, which would give our NSW colleagues a similar opportunity.
Garry Nash – Victorian State ChairmanFirst National Garry Nash
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The Regional Victoria Living Expo was definitely worth supporting and it was good exposure for First National. People were very impressed at the affordability of Bendigo and the variation of block sizes. They were also impressed at the calibre of period homes and the culture that Bendigo has to offer. It gave me a rare opportunity to meet the, Premier Ted Baillieu.
Darryn O’KeefeFirst National Tweed Sutherland
The Regional Victoria Living Expo was very well organised and the exhibitors were
friendly and helpful. We were able to gather a wide variety of information about
the region we are interested in moving to, including employment prospects, real
estate information and local council facilities.
Jennifer and Peter Langridge
Attended the RVLE and purchased a property through First National Garry Nash
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First National Exhibition “Geoff’s Shed”
Ian LewisFIrst National Muswellbrook
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Buyer leads generated
Over 800Seller leads generated
Over 600Property Management leads
generated
Over 600
After its 2011 success, Queensland Regional Council decided to run its state specific Pimp Your Property campaign again in 2012.
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Views through FREE Facebook status updates
43,830+ Views for Facebook paid advertising
58,150,140+Clicks on Facebook paid advertising
15,290+
New page likes for facebook.com/QueenslandRealEstate
740+Air time for regional TV
6 weeks
We were really surprised to hear we had a winner in the Pimp Your Property campaign. This is one of the great things about being involved with a group as opposed to being just an independent agent. Our winner also appreciated the prize as he is in the middle of doing some minor renovations. Thanks.
Jason StevensFirst National Ryan, Coorparoo
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Byron HigginsFirst National Ryan
Bruce TafaFirst National Springfield
Gabriele Vogtle
First National Maryborough
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Penny MoranFirst National Sarina
Vanessa Woodlock
First National Springwood
Dee Cameron
First National Maroochydore
Catherine Scully
First National The Pines
Melita Vellacott
First National Chinchilla
Tina Underwood
First National Gladstone
Naomi Ravkin
First National Magnetic Island
Rachel Carter
First National Macleay Island
Tim Brennan
First National Brassall
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Exhibitors over 700
Primary producers 1,000
MASSIVE MEDIA PROMOTION
incorporating press, radio and TV
Genuine agricultural visitors 94%
Niki BradfordFirst National Toowoomba
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Niki BradfordFirst National Toowoomba Attendees over 50,000
Exhibitors over 300
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îBranding on coaching and support staff apparel
îScoreboard and arena signageîPerth Wildcats website brandingîHead coach, Rob Beveridge
attendance at 4 corporate functionsîTraining sessions with Rob Beveridge î3 inner sanctum toursîTV exposure on One HD, ABC, 7, 9
and Fox Sports
î30 Box seats for social media campaigns
î27 metres of court side digital branding at all home games
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The Perth Wildcats at the new Perth Arena!
The number of ‘likes’ doubled on Western Australia Facebook page within 24 of sponsorship announcement
Attracted ‘likes’ from competitor agents
Member Services Manager, Jonathan Clover received a new membership inquiry
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