THE SWIMWEAR INDUSTRY’S LEADING HOUSE OF FASHION...

PRIVATE LABEL2012

Designer Label Portfolio:

44 years of experience and success in thewomen and children’s swimwear industry

Designer label portfolio

Brand translation expertise

Reactive capabilities

Technical expertise in fit and quality

Shipping reliability

RAJ Points of Differentiation

Facility:Warehouse

Design

140,000 Sq. Ft in Tustin,CA

Cutting and Sewing

Benefits of RAJ:

BRAND DESIGN AND DEVELOPMENT WE INTERPRET YOUR PRIVATE BRAND INTO SWIM WITH PRODUCT THAT IS TREND RIGHT When we take on a private brand, we give it the same attention as any of our own proprietary or licensed brands.

Programs are developed by the same design team that creates our designer label portfolio. This expertise ensures our ability to translate your private brand into swimwear, as well as tap into the design know-how of the industry’s leading fashion house.

Rather than merely ‘knocking off’ previous season’s best sellers, our design team thoughtfully develop a private brand by incorporating the same formulas and merchandising concepts that are used to develop our designer brands: market trend information; updates of best sellers; and exciting, new and fresh design concepts.

The result can be significantly improved sell throughs versus our competition. CASE STUDY The Challenge: A major department store had tried and failed with private brands in swim many times over the years. Corporate initiatives determined that they should try again. But how? Via a commodity trader that could provide knock-offs and deliver cheap prices? Or via a design house that could seamlessly translate a successful private brand into swim?

RAJ Manufacturing Solution: We started by interpreting one contemporary private brand into swim Our design team went to work customizing a swim program based on the brand DNA, color and print themes, and with fashion forward

silhouette and hardware treatments We delivered the line with an attractive IMU which ensured mutually profitable business Retail selling beat expectation and plan, resulting in in-season reorders, $1.5M retail sales, and over $800k in gross margin dollars for the

retailer Based on continued success, we now develop 3 private brands and do over $6.0M in retail sales with healthy gross margins

We interpret your privatebrand into swim with

product that is trend right

We take your headachesaway

We enable you to maximizesales opportunities

REACTIVITY

WE ENABLE YOU TO MAXIMIZE SALES OPPORTUNITIES RAJ Manufacturing has the most flexible and reactive supply chain in swimwear. Period. Depending on the how much you value reactivity versus price, we can customize a sourcing program based upon your needs. We own our factory in the USA and we have exclusive manufacturing agreements with our factories in Asia. You don’t “get in line” when working with RAJ. When something takes off, we make it happen. That’s when it’s fun! The result allows you to chase the winners. . CASE STUDY The Challenge: A mid-tier junior specialty chain does private label with RAJ Manufacturing and another supplier. Due to price and mark up expectations, both vendors sourced product in Asia. The other supplier was late on a portion of their program. The retailer was now about to open the season without the necessary amount of swimwear on the floor. RAJ Manufacturing Solution:

RAJ got the call for help 3 days after Christmas The store needed goods by end of January, eliminating the Asia option January WK 1, RAJ met with customer to review design options Based on early retail selling within its designer label portfolio, RAJ knew that plaids were an important trend of the season January WK 2, the goods were cut in RAJ’s domestic factory By January WK 4 product was delivered to customer… Just 4 weeks from design concept to delivery Despite the difficult economic times, the retailer experienced their best swimwear sales and margin performance in company history

RELIABILITY

WE TAKE YOUR HEADACHES AWAY RAJ Manufacturing has been in swimwear for 44 years. We’ve seen it all and probably have made it twice. Our D&M staff consists of designers, merchandisers, graphic artists, and most importantly patternmakers, sample sewers and graders with decades of technical experience in swimwear. Our factories in the USA and Asia are certified compliant by the largest apparel companies in the world and they also meet the highest standard: ours. No need to hassle with tech packs, fittings, factory monitoring and chasing down delivery information. RAJ will provide you with our expertise and manage the process for you. The result is you get what you order, how you want it, when you want it.

CASE STUDY The Challenge: A long time catalog customer was purchased by one of the world’s largest retailers and now has access to an enormous global sourcing network. Would they stay with RAJ Manufacturing, the company that developed their swim business from ground up, or take advantage of the new available resources? RAJ Manufacturing Solution:

The first year of the new structure, the customer split the program between RAJ and the new sourcing group Our technical expertise allowed us to design, develop, and deliver product that the sourcing group could not Despite higher prices than the sourcing group, our products were delivered hassle-free, on time, and with the best quality and fit

available in the industry Customer feedback and sales were significantly better for our products than the sourcing groups The customer rewarded the RAJ team with a CAGR of 79% since the acquisition and we remain the largest swimwear supplier to the

company

Swimwear Product Lines:

2012 Portfolio

Selected Company Articles:

Selected Product Editorials:

SelectedCovers:

Where We Are:

Department Stores:

Specialty Stores/Resorts:

Selected Retailers:

United StatesNeiman MarcusSaks Fifth Ave.Bloomingdale’sLord & TaylorNordstromDillard’sMacy’s

MexicoSaks Fifth Ave.Palacio de HierroLiverpool

CanadaHolt RenfrewThe Bay

EuropeEl Corte InglesGaleries Lafayette

South AmericaFalabellaRipley

AsiaSt.John BoutiquesWind N Surf

United StatesDiane’s BeachwearBeach HouseRitz CarltonFour Seasons ResortsRosewood ResortsPac SunBuckle

MexicoGUESS StoresTommy Hilfiger StoresFullsandFour SeasonsOne & Only Palmilla

CanadaBikini VillageLa Vie En RoseSimonsSwimwear Etc.

DubaiAl Sawani

AustraliaGUESS StoresTommy Hilfiger StoresSurf, Dive, SkateSouth Africa

GUESS Stores

AsiaLane CrawfordMurasakiSeibu

CORPORATEHEADQUARTERS2692 Dow Avenue

Tustin, CA 92780Ph. 714.838.3110Fax 714.838.1363

Email: operations@rajman.com

NEW YORK SHOWROOM

501 7th Ave. Suite 400New York, NY 10018

Ph. 212.869.1390Fax 212.869.2593

Email: rajny@rajman.com

WEBSITEwww.rajman.com