2012Prospectus

National Opportunities

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needed insight, innovation and inspiration.

National OpportunitiesEach American Diabetes Association EXPO is free to attendees and tailored to meet the needs of its host market. In smaller markets, our Neighborhood EXPO events deliver memorable one-on-one connections among audience members, exhibitors, health care providers and other participants. In mid-sized markets, our Community EXPO events offer enhanced reach and engagement opportunities. In large markets, our Premier EXPO events provide a platform for maximum visibility and impact. Designed for participation on a per market basis – or leveraged together as part of a national campaign – our American Diabetes Association EXPO events offer real value to attendees and corporate sponsors alike.

Why EXPO? Why Now?

Diabetes —An EpidemicDid you know that someone is diagnosed with diabetes every 17 seconds? That’s more than 35,000 friends, neighbors, co-workers and family members in the next 7 days. Diabetes is a growing epidemic. It is a disease that has a devastating impact that is physical, financial and emotional. Here, at the American Diabetes Association, we are committed to our mission—to prevent and cure diabetes and to improve the lives of all people affected by diabetes. We are committed to Stopping Diabetes. The American Diabetes Association EXPO is our premier showcase allowing us to bring our mission to life, serve the community and change the future of this disease. But, we can’t do this alone.

In 2010, EXPO reached 64,000 people across the nation who are touched by diabetes

Make a Difference. Help Stop Diabetes.®Join the MillionsSM to Stop Diabetes. Visit stopdiabetes.com to share, act, learn and give and help create a future free of this devastating disease.

providing them with the information and resources that they need to put them on the path to prevention, help manage their diabetes or simply educate them on the risk. Become a part of EXPO and join us in the fight to Stop Diabetes. As an exhibitor and/or sponsor, your company will not only have the opportunity to reach a targeted consumer audience, you will also be showing your commitment to stopping this disease once and for all.

A Successful HistoryFor 18 years, the American Diabetes Association EXPO has brought businesses, health care providers, patients, caregivers and community members together for mutual benefit. During this time, participating exhibitors and sponsors have touched the lives of over one million attendees, providing unparalleled access to much

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Despite the pervasive impact of diabetes, reaching people with diabetes and their caregivers represents a significant marketing challenge for both local companies and national corporations. Mass advertising may introduce your brand, but decision making in this space often hinges on the “diabetes dialogue” - an intensive exchange of questions

A Compelling Opportunity

A Proven Opportunity

2012 EXPOS

and answers about diabetes, its management and potential product solutions. As the Nation’s largest congregation point for people with diabetes – and a high profile platform for organizations trying to prevent diabetes – the American Diabetes Association EXPO delivers easy and proven access to your target audience.

Portland, ORFebruary 11, 2012

Salt Lake City, UTFebruary 25, 2012

Denver, COMarch 10, 2012

Chicago, ILApril 14, 2012

San Antonio, TXApril 14, 2012

Seattle, WAApril 21, 2012

Los Angeles, CAMarch 17, 2012

North West Arkansas, ARJune 9, 2012

Minneapolis, MNOctober 13, 2012

New York City, NYNovember 3, 2012

Pittsburgh, PANovember 10, 2012

“ I wanted to say “Congratulations” on the tremendous event! The turnout was incredible and the Novo booth was busy all day long!....It is great to see people really trying to get as much information as they can about their diabetes. ” – Cindy Levy, Novo Nordisk, Inc.

61% 96%

87% 58%

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of attendees tell others about their experience

of exhibitors feel the EXPO was valuable to

their business

of attendees agree that the EXPO experience

is valuable

of attendees stay at least 1-3 hours

“ LifeScan finds that the ADA EXPO is very beneficial in providing information concerning new products, managed care and all the services we offer to the patients. The EXPO allows us to hear what customers think and what their needs are, that as a company we need to address. ”

Screening AreaFrom glucose testing to eye exams, the American Diabetes Association EXPO delivers a variety of free health screenings and related support. Insured or uninsured, previously-diagnosed or potentially “at risk” – we deliver these services to all interested participants

Family Fun ZoneUnfortunately, diabetes is often a family affair. Fortunately, the American Diabetes Association EXPO experience includes a variety of fun, supportive and educational activities to inspire interaction with audience members of all ages.

The Ultimate EXPO Experience

Healthy Eating AreaHighly-nutritious can be easy and delicious! Throughout the day, interactive cooking demonstrations – delivered by local culinary and diet experts – give American Diabetes Association EXPO attendees a “taste” of what’s possible.

Active Living AreaFrom fitness demonstrations to inspirational presentations, the Active Living Area provides American Diabetes Association EXPO attendees with the tools to pursue wellness on their own terms.

Faces of DiabetesDiabetes strikes older Americans, African Americans, Latinos, Asian/Pacific Islanders and American Indians with greater frequency and severity. This area provides attendees with information and activities designed to help them determine specific risk and seek opportunities for help.

The following anchor areas represent high profile, high traffic “destination” areas on the show floor. Sponsorship of an anchor area maximizes impact while reducing traditional exhibition costs. Make your company part of the fabric of the American Diabetes Association EXPO Experience.

Each anchor sponsor receives the benefits of a 50 X 50 space, as well as prominent entrance signage, opt-in participant names, and announcements throughout the day to promote the area.

Become a Presenting

Sponsor and get 3,600 square feet of premium space

on the show floor. Benefits will include

logos and mentions in collateral, opportunity to

provide a speaker, and more—see benefits chart

for more details.

“ LifeScan finds that the ADA EXPO is very beneficial in providing information concerning new products, managed care and all the services we offer to the patients. The EXPO allows us to hear what customers think and what their needs are, that as a company we need to address. ” – Charles Renfroe 4

BASIC AMENITIES (VARIES BY SIZE)

NEI

GH

BO

RH

OO

D NON PROFIT 10 X 10

SMALL BIZ 10 X 10 10 X 10 10 X 10

CORNER10 X 20

END OF ISLE 20 X 20 30 X 40 50 X 50

$650 $700 $900 $1,200 $2,000 $4,500 $10,000 $25,000

CO

MM

UN

ITY

NON PROFIT 10 X 10

SMALL BIZ 10 X 10 10 X 10 10 X 10

CORNER10 X 20

END OF ISLE 20 X 20 30 X 40 50 X 50

$700 $800 $1,100 $1,320 $2,200 $5,500 $13,750 $27,500

PREM

IER

NON PROFIT 10 X 10

SMALL BIZ 10 X 10 10 X 10 10 X 10

CORNER10 X 20

END OF ISLE 20 X 20 30 X 40 50 X 50

$750 $900 $1,320 $1,650 $2,750 $6,600 $13,750 $27,500

PREMIER COMMUNITY NEIGHBORHOOD8,500 MINIMUM ATTENDEES 5,000 - 8,499 ATTENDEES 1,500 - 4,999 ATTENDEES

CHICAGO, LOS ANGELES MINNEAPOLIS, NEW YORK CITY

DENVER, SAN ANTONIOSEATTLE, PITTSBURGH

NW ARKANSAS, PORTLAND SALT LAKE CITY

Participation Options

Pricing for EXPO participation is outlined below. Please note that pricing may vary according to Tier (a list of American Diabetes Association EXPO cities, organized by event type, can also be found on page 3).

AMERICAN DIABETES ASSOCIATION EXPO CITIES (BY EVENT TYPE)

ADDITIONAL SAVINGSParticipate in 9 or more EXPOs

and receive a 10% discount!

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“ The ADA Expo has been an invaluable experience for our Walmart teams in Chicago. The opportunity to interact with patients and provide information to help them save money and live better is extremely rewarding. ”Jenney Hendon, Health and Wellness Market Director 445, Walmart

OTHER SPONSORSHIPS

ANCHOR OPPORTUNITIES COMMUNITY & PREMIER NEIGHBORHOOD

SCREENING AREA

$30,000 $27,500FAMILY FUN ZONE

HEALTHY EATING AREA

ACTIVE LIVING AREA

Participation Options (cont)

A variety of unique sponsorship and promotional opportunities are available for organizations looking to maximize their impact onsite. Pricing for key offerings is listed below. To discuss specific opportunities, contact your local EXPO Coodinator.

ANCHOR AREA SPONSORSHIPS HIGH VISIBILITY, HIGH REACH OPPORTUNITIES

PROMOTIONAL BOOST ANCHOR PLUS ADDITIONAL OPPORTUNITIES

$2,500 TAKE ADVANTAGE OF AN E-MAIL

BLAST TO PRE-REGISTERED ATTENDEES OR A 1/4 PAGE AD IN THE DAY OF

EVENT PROGRAM OR RELATED SUPPORT TO ENSURE MAXIMUM VISIBILITY

SURROUNDING YOUR PRESENCE AT THE EVENT.

OPTIONS VARY BY MARKET.

$35,000 COMBINE ANY ANCHOR SPONSORSHIP WITH THE PROMOTIONAL BOOST AND

ONE OR MORE ANCHOR AREA SPEAKER SLOTS (TIME LENGTH TBD)

AT A DISCOUNTED RATE.

VARIES BY MARKET • WELCOMEFLAGSOUTSIDETHESHOW

• LOGOONPRE-EVENTE-MAILBLASTS

• LITERATUREDISTRIBUTIONON

• APICKUPTABLE

• GOODIEBAGSWITHONEPIECESTUFFED

• VOLUNTEERT-SHIRTS

• ANDMORE!

PRESENTINGSPONSOR

(SEEPAGE7FORMOREDETAILS)

MAIN STAGESPONSOR

(CALLFORDETAILS)

REGISTRATION AREA SPONSOR

(CALLFORDETAILS)

SPEAKERSPONSOR

(CALLFORDETAILS)

$50,000 $27,500 $20,000 $7,500

FACES OF DIABETES

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Benefits Chart

Not for Profit Booth Guidelines501(c)(3) – 10X10 booth in location determined by the market based on availability. Proof of 501(c)(3) status must be provided upon request.

Key Guidelines:• A multi site purchase of non-profit booths is not

eligible for the 10% discount• Not for profits are encouraged to provide support

for the American Diabetes Association in exchange for the deeply discounted rate

Small Business Booth Guidelines10x10 booth in location determined by the market based on availability.

To qualify, companies:• Must have gross revenue of $250,000 or lower• Booth sharing may occur among small businesses

at the market’s discretion for companies with gross revenue of less than $100,000

• All small businesses must provide proof of liability insurance

2012 10x10 10x20 American Diabetes Association EXPO and End 20x20 30x40 50x50 Anchor Presenting BENEFITS 10x10 of Island Island Island Area Sponsor SUMMARY Corner Aisle

6 foot draped table 1 2 4 6 8 8 10

Chairs 2 4 8 10 25 25 50

Wastebasket 1 1 2 2 2 2 2

ID sign 3 3 3 3 3 3 3

Standard pipe and drape 3 3 3 3 3 3 3

Company listed as an exhibitor in Day of Event Program (where applicable) 3 3 3 3 3 3 3

Standard carpet (no padding) 3 3 3 3 3

Company listed as exhibitor on EXPO market web page 3 3 3 3 3

110v outlet 3 2 2 2

Company logo on brochure 3 3 3 3

Company listed as supporter in EXPO location press release (where applicable) 3 3 3

Logo placed on outside of Day of Event program and on “save the date” (where applicable) 3 3 3

Post-event detail report 3 3 3

Prominent entrance signage 3 3

Participant name collection 3 3

Announcements to drive traffic to area 3 3

Recognition as Presenting Sponsor at EXPO main entrance 3

Acknowledgement as Presenting Sponsor in Day of Event program (where applicable) 3

Opportunity to recommend one speaker to present for 45 minutes--must comply with 3 Speaker Guidelines Company listed as Presenting Sponsor in EXPO press release and targeted media 3 (where applicable) Logo listed on EXPO web page 3

American Diabetes Association . 1-888-DIABETES (1-888-342-2383)

Call Judy Lewis at or email jlewis@diabetes.org Call Judy Lewis at 1-888-DIABETES ext. 1416 or email jlewis@diabetes.org

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diabetes.org/expo

Make a Difference. Help Stop Diabetes.®