What entrepreneurs What entrepreneurs MUST do to be MUST do to be

successful in the New successful in the New EconomyEconomy

With Tammy de LeeuwWith Tammy de Leeuw

and Bill Nissenand Bill Nissen

William Nissen Pastor/Entrepreneur

Bill is one of the top producers in the country and has developed a clear analysis of what works in this economy. Bill went from $20,000 a month in volume to over $2 Million a month in 17 months.

312 people in his organization have earned a free BMW through this system and he has helped several others replace their income and become financially free.

Bill understands the systems needed for any business model to perform well.

Tammy de Leeuwwww.protectingyourbiz.com925-776-4368www.losetheweightin90.com

In 2012…It’s all about getting found….In 2012…It’s all about getting found….

building relationships… and following building relationships… and following upup

Companies and small business owners:Companies and small business owners:

1.Get better at creating and optimizing their content for 1.Get better at creating and optimizing their content for organic search, both traditional and mobileorganic search, both traditional and mobile 2. Must learn to follow up…FAST! 2. Must learn to follow up…FAST! “ “Speed is currency…” Scott Ginsberg. Speed is also a form Speed is currency…” Scott Ginsberg. Speed is also a form

of communication. of communication.

3. Must MAXIMIZE their use of social tools, including video 3. Must MAXIMIZE their use of social tools, including video and social websites. Can’t afford to be haphazard in and social websites. Can’t afford to be haphazard in planning social media…planning social media…

Search is KingSearch is King

Mobile Search…Mobile Search…

1- Within 3 years. Smart phone sales are projected to out perform global pc sales

2-Mobile web adoption is growing 8X faster than the equivalent point 10 yrs ago for the desktop

3-Half of new internet connections are from mobile devices

All Roads lead to All Roads lead to Google…Google…

Over 60% of ALL internet searches Over 60% of ALL internet searches are done via Google…are done via Google…

Google’s website is the overall most Google’s website is the overall most visited site in the world…visited site in the world…

If you want to use the internet to generate If you want to use the internet to generate new conversations leading to new business…new conversations leading to new business…

You need to be found no further than You need to be found no further than the 3the 3rdrd page of Google.. And with page of Google.. And with mobile as a factor…mobile as a factor…

At least on page 2…At least on page 2…

The Algorithm is SecretThe Algorithm is Secret

But you CAN improve your odds by doing a few things…

Some ways to improve Some ways to improve search rank…search rank…

• Claim and optimize your Google Places Claim and optimize your Google Places (formerly Google Maps) page..(formerly Google Maps) page..

Important: you are allowed to upload photos Important: you are allowed to upload photos and videos related to your business… DO IT. and videos related to your business… DO IT. And be sure those photos and videos are And be sure those photos and videos are optimized for search..optimized for search..

TIP:TIP:

Get a You Tube ChannelGet a You Tube Channel

• Optimize and customize your You Tube AccountOptimize and customize your You Tube Account• Upload videos frequentlyUpload videos frequently• Encourage your friends, clients, customers, family, etc.. to Encourage your friends, clients, customers, family, etc.. to

comment on your videoscomment on your videos• Connect your Youtube account to Facebook pageConnect your Youtube account to Facebook page• Use the “status” part of the You tube account and update at Use the “status” part of the You tube account and update at

least once a weekleast once a week• Make sure ALL the tags, descriptions and titles are filled out Make sure ALL the tags, descriptions and titles are filled out

using KEY TERMSusing KEY TERMS• Do ask people to SUBSCRIBE and subscribe to other channels Do ask people to SUBSCRIBE and subscribe to other channels

yourselfyourself ANNOTATE your videos..ANNOTATE your videos..

Tip: Host your video on a couple of other sites besides Facebook: Tip: Host your video on a couple of other sites besides Facebook: ex: Vimeo, Screencast, Flickrex: Vimeo, Screencast, Flickr

www.protectingyourbiz.comwww.protectingyourbiz.com (Feb. 1 (Feb. 1stst!!!)!!!)

Video ResourcesVideo Resources

MOJO VIDEO:MOJO VIDEO:

http://bit.ly/mojoforme http://bit.ly/mojoforme

MOJO Webinar Replay:MOJO Webinar Replay:

http://bit.ly/videowebcasthttp://bit.ly/videowebcast

TalkfusionTalkfusion

http://bit.ly/talkfusionforbiz http://bit.ly/talkfusionforbiz

Jivesystems…Jivesystems…

Free “Concept to Profit” WebinarFree “Concept to Profit” Webinar

http://bit.ly/zGjSFwhttp://bit.ly/zGjSFw

Rocket to Profit EbookRocket to Profit Ebook

http://bit.ly/rocketebook http://bit.ly/rocketebook

Windows Movie Maker Or Windows Movie Maker Or IMovie for MacIMovie for Mac

• You can use your computer’s built in You can use your computer’s built in movie software… it does a lot more movie software… it does a lot more than you think!than you think!

After search.. You need After search.. You need SPEEDY followup…SPEEDY followup…

Do continue to use email… Do continue to use email… just don’t rely on it just don’t rely on it

exclusivelyexclusively• Auto-responders extend the usefulness of Auto-responders extend the usefulness of

emailemail• Make sure that EVERY email has a call to Make sure that EVERY email has a call to

actionaction• Use email to quickly respond, but don’t Use email to quickly respond, but don’t

forget toforget to

get the caller to your info or lead capture get the caller to your info or lead capture page ASAPpage ASAP

AUTOMATE the process and keep track of it:AUTOMATE the process and keep track of it:

www.easyautomator.comwww.easyautomator.com

Other Drip AutomationOther Drip Automation

• www.easyautomator.comwww.easyautomator.com• Send Out Cards (automatic campaigns)Send Out Cards (automatic campaigns)

www.sendoutcards.com/50147www.sendoutcards.com/50147

Talkfusion, Jivesystems, and MOJO all let Talkfusion, Jivesystems, and MOJO all let you automate the drip processyou automate the drip process

www.easyautomator.com-www.easyautomator.com- a CRM with a CRM with built in video and email drip capabilitesbuilt in video and email drip capabilites

Social Tools- The Key Is To Social Tools- The Key Is To Interconnect… and Interconnect… and

AutomateAutomate• Don’t get overwhelmed.. Focus on:Don’t get overwhelmed.. Focus on:

Facebook, especially since Google is now Facebook, especially since Google is now incorporation Facebook information in its incorporation Facebook information in its search engine algorithm..search engine algorithm..

Be sure to have a company FB page, with Be sure to have a company FB page, with TABSTABS

Examples of Great Examples of Great Facebook Company PagesFacebook Company Pages

If you need to reach small If you need to reach small business ownersbusiness owners

Linked In for BusinessLinked In for Business

Highly recommended: Highly recommended: LinkedInfluence from Lewis LinkedInfluence from Lewis HowesHowes

http://tinyurl.com/linkedcoursehttp://tinyurl.com/linkedcourse

Twitter: Good for Twitter: Good for Nothing?....Nothing?....

Twitter…Twitter…

• Automate Tweets… use Automate Tweets… use Twaitter.com Twaitter.com

• Use Twitter to update LINKED IN or Use Twitter to update LINKED IN or other social mediaother social media

• Great for mobileGreat for mobile• Can be used to sign in and update Can be used to sign in and update

many other social sitesmany other social sites

Other Social Media of Other Social Media of Which You Should be AwareWhich You Should be Aware

play.goldmail.com/xc3bww2s33r9

DirectoriesDirectories

http://tinyurl.com/findsmartguyhttp://tinyurl.com/findsmartguy

Directories…Directories…

• Only use the “non-placeholder” Only use the “non-placeholder” varietyvariety

• I use this one:I use this one:

www.www.

http://tinyurl.com/findsmartguy

Reddit.com

Emerging Cool Spot…Emerging Cool Spot…

Blogging of course, even Blogging of course, even Vlogging…Vlogging…

JOIN ME ON FACEBOOKwww.facebook.com/coffeewithgrouchy

William Nissen Pastor/Entrepreneur

Bill is one of the top producers in the country and has developed a clear analysis of what works in this economy. Bill went from $20,000 a month in volume to over $2 Million a month in 17 months.

312 people in his organization have earned a free BMW through this system and he has helped several others replace their income and become financially free.

Bill understands the systems needed for any business model to perform well.