2012 media kit - · pdf filemen’s fitness offers everything for every man. ......

PRINT | MF GUY | RATES EDIT CALENDAR MF DIGITAL | MF.COM RATES MARKETING

2012 MEDIA KIT

PRINT | MF GUY | RATES | EDIT CALENDAR | MF DIGITAL | MF.COM RATES | MARKETING

Men’s Fitness offers everything for every man. MF experts provide the necessary fitness and nutrition advice to achieve peak performance. Our guys also look to MF for the best lifestyle content – touching on everything from grooming and gear to sports and cars – to help better their life outside the gym. More than a magazine, Men’s Fitness is a platform to help men perform at a higher level through improving fitness.

FREQUENCY

10X PER YEAR

RATE BASE

550,000TOTAL AUDIENCE

7,725,000MEDIAN AGE

36.5MEDIAN HHI

$71,627

SOURCE: MRI FALL 2011, BASE: TOTAL ADULTS

AUDIENCE (000) % COMPOSITION INDEX

TOTAL ADULTS 7,725 100

MEN 6,785 88 182

WOMEN 940 12 24

MEDIAN AGE 36.5

AGE 18-24 1,656 21 168

AGE 18-34 3,562 46 150

AGE 18-49 6,158 79 137

AGE 25-34 1,906 25 138

AGE 25-44 3,611 47 131

ATTENDED ANY COLLEGE 4,853 63 114

EMPLOYED 5,853 76 127

PROFESSIONAL/ MANAGERIAL 1,768 23 101

MEDIAN HHI $71,627

HHI $100,000+ 2,616 34 136

HHI $75,000+ 3,666 47 124

HHI $60,000+ 4,541 59 119

LIVE IN A/B COUNTY 5,896 76 106

SINGLE 3,592 46 173

BLACK/AFRICAN AMERICAN 1,735 22 193

SPANISH/HISPANIC ORIGIN 1,362 17 123

MEN’S FITNESS MAGAZINE DEMOGRAPHICS


SOURCE: MRI FALL 2011, BASE: ADULTS, TARGET APPENDING MEN. COMPETITIVE SET INCLUDES: MEN’S HEALTH, MEN’S JOURNAL, OUTSIDE, RUNNER’S WORLD

MF GUYS INDEX RANK

TECH-SAVVYI AM AMONG THE FIRST OF MY FRIENDS TO TRY NEW TECHNOLOGY PRODUCTS. 245 1

TRENDSETTERSI AM ALWAYS ONE OF THE FIRST OF MY FRIENDS TO TRY NEW PRODUCTS. 230 1

LEADERSACHIEVING A HIGHER SOCIAL STATUS IS EXTREMELY IMPORTANT. 239 1

THRILL SEEKERSI AM ALWAYS LOOKING FOR A NEW THRILL. 220 2

BIG SPENDERS I’D PAY EXTRA FOR A PRODUCT CONSISTENT WITH MY IMAGE. 212 1

EARLY ADOPTERSPEOPLE OFTEN COME TO ME FOR ADVICE BEFORE A PURCHASE. 203 1 STYLISHLOOKING GOOD IS EXTREMELY IMPORTANT TO ME. 214 1

OPEN MINDEDBEING CREATIVE AND IMAGINATIVE IS EXTREMELY IMPORTANT. 184 1

BRAND CONSCIOUS BRAND NAME IS THE BEST INDICATION OF QUALITY. 193 1

2011 PSYCHOGRAPHIC PROFILE


4/COLOR

FULL PAGE $73,225

2/3 PAGE $56,410

1/2 PAGE $43,960

1/3 PAGE $30,230

B&W

FULL PAGE $58,800

2/3 PAGE $45,285

1/2 PAGE $35,290

1/3 PAGE $24,255

COVERS

COVER 2 $84,320

COVER 3 $80,550

COVER 4 $91,610

PLEASE SHIP ALL MATERIALS TO:

Kevin Fagan, Production Manager Men’s Fitness Production Department

4 New York Plaza, 2nd Floor New York, NY 10004

P: (212) 743-6635 F: (212) 743-6610 Email: [email protected]

Please note: Hi Resolution PDF only

ADVERTISERS MAY UPLOAD ADS THROUGH THE AMI AD PORTAL AT:

https://americanmediainc.sendmyad.com

Please sign up to create your account and make sure to check Frequently Asked Questions and view Video Tutorials.

With all other questions please contact: Robert Fenikowski Director of Digital Systems 4 NY Plaza New York, NY 10004 office: 212-545-4875 [email protected]

SAFETY TRIM BLEED

2-PAGE SPREAD:* 16” X 10.375” 16.5” X 10.875” 17” X 11.125”

FULL PAGE: 7.625” X 10.375” 8.25” X10.875” 8.5” X 11.125”

1/2 PAGE SPREAD:* 16” X 5.125” 16.5” X 5.437” 17” X 5.687”

1/2 PAGE HORIZONTAL: 7.625” X 5.125” 8.25” X 5.437” 8.5” X 5.687”

1/2 PAGE VERTICAL: 3.625” X 10.375” 4” X 10.875” 4.25” X 11.125”

1/3 PAGE VERTICAL: 2.25” X 10.375” 2.75” X 10.875” 3” X 11.125”

* .375 TOTAL GUTTER SAFETY ON SPREADS

2012 RATES Rate Base: 550,000

PRODUCTION SPECS Magazine Trim Size: 8.25” w x 10.875” h. Live areas are not intended to bleed and must be .25” from trim.

2012


ISSUE AD CLOSE MAT. CLOSE ON SALE

MARCH FITTEST AND FATTEST CITIES 12/7/11 12/15/11 1/30/12

APRIL THE RUNNING ISSUE 1/4/12 1/12/12 2/27/12

MAY THE AUTO ISSUE 2/1/12 2/9/12 3/26/12

JUNE ABS FOR SUMMER / THE SEX ISSUE 3/7/12 3/15/12 4/30/12

JULY/AUG 25TH ANNIVERSARY ISSUE / MF FITTEST OLYMPIANS 4/11/12 4/19/12 6/4/12

SEPTEMBER BACK TO SCHOOL / FIT LIFE ON CAMPUS 6/13/12 6/21/12 8/6/12

OCTOBER FOOTBALL SPECIAL 7/18/12 7/26/12 9/10/12

NOVEMBER FASHION ISSUE 8/22/12 8/30/12 10/15/12

DECEMBER HOLIDAY GIFT GUIDE / NUTRITION GUIDE 9/26/12 10/4/12 11/19/12

JANUARY ’13 NEW YEAR GUIDE/NEW YEAR’S RESOLUTIONS 10/24/12 11/1/12 12/17/12


MF.com is the ultimate online destination to help men achieve peak performance. We deliver fresh content, updated daily, covering everything from interactive training to useful nutritional information to fun and relevant lifestyle content. Through various, cutting edge sponsorship opportunities on Mensfitness.com, your brand can reach a young, active and affluent audience.

HOMEPAGE ROADBLOCKSCATEGORY TARGETING

CUSTOM CONTENTE-BLAST/NEWSLETTER

CONTESTS/SWEEPSTAKESSPECIALIZED GALLERIES

BLOGSINTERSTITIALS AND PRE-ROLL

SOCIAL MEDIA ACTIVATION

SPONSORSHIP OFFERINGS

TABLET SUBSCRIPTIONS: 20,000+ WAP SITE IMPRESSIONS: 250,000+

MOBILE

SOURCE: GOOGLE ANALYTICS JAN-MAR 2012

AVG. MONTHLY PAGEVIEWS:

3,574,730AVG. MONTHLY UNIQUE VISITORS:

712,955NEWSLETTER SUBSCRIBERS:

30,000E-BLAST RECIPIENTS:

20,000

MF.COM TRAFFIC

MEN: 71.0%

AGE 18-24: 27.5%

AGE 25-34: 37.6%

AGE 35-44: 13.8%

AGE 45-54: 15.4%

HHI $75K+: 33.6%

HAVE CHILDREN: 42.8%

MARRIED: 38.9%

ATTENDED COLLEGE : 41.8%

AUDIENCE PROFILE

65,000+

50,000+EMERGING SOCIAL PLATFORMS

AND PARTNERSHIPS:

SOCIAL MEDIA


GUIDELINES All creative is due 5 business days prior to launch date MensFitness.com accepts Standard Banner, Flash®, iFrame, iLayer, HTML/DHTML, java, 3rd Party Redirect, Popup/Popunder and Text Link ad formats Third party ad tags are accepted. Please send internal redirects/redirects and iframe/javascript No looping restrictions All ads should be coded so that click-throughs launch a new browser window using target=”_blank” Subject to IAB Terms & Conditions: http://bit.ly/rMlsFsFLASH GUIDELINES FOR DISPLAY A default GIF/JPEG is required All ads should be coded so that click-throughs launch a new browser window using target=”_blank” Flash ads need to have a clicktag encoded rather than a hard-coded click-thru command. The following code needs to be added manually to the .swf file: On (release) { getURL(clickTAG,”_blank); } For more information, consult Macromedia: http://adobe.ly/iJN5mK RICH MEDIA GUIDELINES Flash 8 is preferred EXPANDABLES GUIDELINES 728x90 – expands down to 728x390 300x250 – expands left to 460x250INTERSTITIAL GUIDELINES 500x400, We will convert video, 15 Second Max WALLPAPER GUIDELINES 1600x1200 layered .psd or .jpg / .gifSuggested image width is 120px for left and right gutters of wallpaperVIDEO GUIDELINES Dimensions – 480x360 (4:3 Full Screen) Video length (30 seconds) Flash version – Flash 8 Frame rate – same as source or ½ of source (15 – 30 fps) Key frame – every 30-60 frames (2 seconds) Video Data Rate – 600kbps Audio Data Rate – 48kbps Total Data Rate – 648kbps It is recommended to crop to TV-Safe Area and de-interlace. Video should not include a leader. Clickable, please supply a click-thru URL

EMAIL SPECS FOR ADVERTISER PROVIDED EMAIL CREATIVE All email creative due 8 business days prior to email deployment date. All images must be hosted by client. All image calls must be absolute All creative must be accompanied by a seed/proof list. (If client cannot host images, AMI can host for a fee) HTML FORMAT GUIDELINES Deliverables - we will need from you: Subject line HTML file Formatted no larger than 800w x 1000h pixels, total page weight not to exceed 100k Images must be hosted by client. All image calls should be absolute URLs Maximum of 4 unique links Text version of email (see below for specs) A list of all email addresses that need to receive the email proof and deployed/final email CODING RESTRICTIONS: CSS (cascading style sheets), Image maps, Javascript, and flash/rich media are not permitted in HTML emails. No formatting should be included in the header of the HTML RECOMMENDATIONS: We do not recommend use of Microsoft FrontPage or Microsoft Word for the creation of HTML emails: doing so results in the creation of extraneous code that doesn’t render properly in email client software. TEXT FORMAT GUIDELINES Deliverables - we will need from you: Subject line Text version of email URLs must be on their own line, preceded by http:// Copy limited to 750 characters, including spaces. Maximum of 2 unique links. list of all email addresses that need to receive the email proof and deployed/final email CODING RESTRICTIONS: All text files should be delivered in plain text (.txt) format. Hyperlinks / ‘a href’s’ not permitted. RECOMMENDATIONS We recommend creating the text version in Notepad (on Windows’ based machines), SimpleText (on Mac OS9), or TextEdit (on Mac OS10+).

CONTACT CRAIG PAVIA, DIGITAL SALES DIRECTOR, AT [email protected] FOR MORE INFORMATION.

UNIT DIMENSIONS CPMLeaderboard 728x90 $13.00

Medium Rectangle 300x250 $13.00

Interstitial 500x400 $30.00

Takeover Various $20.00

Video Pre-Roll 0:15 to 0:30 $25.00

Wallpaper 1600x1200 $15.00

Pop Ups Various $15.00

GENERAL INFORMATIONCPMs based on ROS placements. Exclusive, targeted and homepage placements are available at an additional cost.

Advertiser to pay all third party serving fees for rich media.

40k maximum file size.

All interstitials and floaters must have a close button.

All creative due 5 days prior to campaign launch date.

ADVERTISING SPECIFICATIONSFILES HAVE A MAXIMUM FILE SIZE OF 40K

NEWSLETTER/E-BLASTNewsletter Quantity: 30,000

E-Blast Quantity: 20,000

Frequency: Weekly

UNIT DIMENSIONS CPMCo-branded E-Blast 800x1000 $100.00

Newsletter Leaderboard 728x90 $25.00

Newsletter Posterboard 300x250 $25.00


SIGNATURE PROGRAMS:• Fit Man on Campus – Search for America’s Fittest Student • MF 25 – the 25 Fittest Guys • Fitness at your Fingertips – workouts delivered from the

magazine to your mobile phone• Annual Transformation Challenges

CUSTOM DIGITAL ENHANCEMENTS:• Single-sponsored DigiMags • QR Codes • Customize mobile destinations • Social media integration

SAMPLING OPTIONS: PUT YOUR PRODUCTS IN THE HANDS OF YOUNG, ACTIVE MEN:• Regional/National gyms and fitness centers • In-store (drug stores, supermarkets, retail outlets)• Colleges (athletic centers, stadiums , rec centers)• Health and Fitness Expos • Events – Urban Assault Ride

IN-BOOK OPPORTUNITIES:• Scoreboard: Men’s Fitness events and promotions page. • Dads and Grads and Holiday Gift Guides• Custom advertorials • Custom special sections (Fall Fashion, Supplement Guide)

EVENTS: THE PAGES OF MEN’S FITNESS ARE BROUGHT TO LIFE! • Ultimate Athlete• Mountain Man

RESEARCH• Custom reader surveys• Online polls

2012 media kit - · pdf filemen’s fitness offers everything for every man. ......

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