Our BerkshireTimes • Presented by Our BerkshireGreen Publishing

2012 Media Kit

Connect, Share, Grow, Prosper • It's All About Community! Photo by Mary Rembold, Blue Thistle Studio

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Connect, Share, Grow, Prosper • It's All About Community!

Our BerkshireTimes

We give our readers and advertisers the opportunity to connect, share knowledge, and inspire one another through our publications,

networking events, and growing online services. It's all about community! ~ Kathy I. Regan, Founder & Publisher, Our BerkshireGreen, Inc.

Share your passions, your knowledge, and your insights! We’ll show-case your nonfiction, fiction, poetry, and images that inform, inspire,

enlighten, and amuse. Visit www.OurBerkshireGreen.com for details.~ Rodelinde Albrecht, Assistant Editor & Independent Account Representative

Our BerkshireGreen Publications

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We're proud to give you the opportunity to become part of Our BerkshireTimes, a unique community-driven publication and a leading resource for local events, community news, personal growth, and vibrant living in the Berkshire region. It's neighbors talking to neighbors, and local professionals you may already know, recognize, and admire, passionately sharing their knowledge and insight. It's creative, fun . . . and different. It makes it easier than ever to get to know and reach the heart of our community by helping us connect, share, grow, and prosper.

Some of our many editorial topics include Art, Culture & Entertainment; Home, Garden & Landscape; Health & Wellness; Kids & Family; Pets; Fashion Statement (beauty & style); Good Tidings; Food & Drink; Berkshire Bargains (coupons, discounts, savings!); In Business; Meet & Greet (social happenings); Mind & Spirit; Lifestyles & Perspectives; Community Spotlight; and Local Events to name a few.

Published bimonthly (six issues starting in February each year), Our BerkshireTimes has a circulation of 25,000* per issue and is free to the public. Based on a conservative estimate of two readers per issue, approxi-mately 50,000 people will view each and every ad that you place. We deliver to well over 400 high-traffic loca-tions in western Massachusetts, southern Vermont, eastern New York, and northern Connecticut, and also offer the advantage of direct saturation mailing to select areas. *Circulation number varies during seasonal drop-off.

Dear Editors and Staff! Hats off to you and your amazing publication! I happened to pick up a copy at a restaurant somewhere in Mass. after the Divine Mercy Conference, and just took my time going page by page. I rarely (never) write to congratulate; but nicely done!!!! I love the writing, the snippets of info, the classy focus on selected topics; and especially the design. Very smart, colorful, sophisticated, clean, and very clever with the use of dropping in meaningful nature scenes through-out. The publication is a delight. Easy on the eyes, compelling, charming, as well as informative. Thank you!

~ Mary Chalupsky, Milford, CT

Local Events • Community News • Personal Growth • Vibrant Living

Reader Comment

• REPUTATIONOur BerkshireGreen publications are independently published, locally grown, and known for their quality and value. We sincerely care about our products, and most importantly our advertisers.

• AFFORDABLE & EFFECTIVE

• DISTRIBUTION

• QUALITY

• VALUABLE FREE PERKS!

Our advertisers get results and are proud to be part of the best community magazine in the area. Call today and I will be glad to tell

you more about speaking at our events and other free perks you can receive. ~ Patty Strauch, Event Coordinator & Independent Account Representative

Why Advertise?

Advertising in an Our BerkshireGreen publication is smart and effective. Simply put, you get more for your money. Valuable free perks include a directory and index listing, a live link to your website in our online issue, and the opportunity to speak at our popular networking events. Plus, whenever possible, we include information from your press releases in our eNewsletters to our extensive mailing list.

For as low as $75 (even lower with special discounts), you will reach approximately 50,000 readers (circu-lation 25,000) with every ad that you place. Keep in mind that it would cost $16,000 in postage alone to mail 50,000 postcards! We can find an affordable marketing plan that is just right for you.

If you're familiar with Our BerkshireGreen publications, you know that we are meticulous about quality. Quality in design, quality in our editorial content, and quality in service. We love what we do, and we hear over and over that our readers do too!

• GROWING ONLINE SERVICES

www.OurBerkshireGreen.com • 413.274.1122 • advertise@OurBerkshireGreen.com

It really is all about community! Check out our new website at www.OurBerkshireGreen.com, and www.OurBerkshireCalendar.com for events.

In addition to our carefully monitored distribution routes that include more than 400 high-traffic locations, we do direct saturation mailing to select areas. Your ad will also be viewed (with live website link!) on our website and on www.ISSUU.com.

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Community News • Local Events • Personal Growth • Vibrant Living

"Our BerkshireGreen has brought a thoughtful and conscientious new voice to the community. Your publication looks great and provides terrific infor-mation through traditional and mod-ern media. Keep up the great work!" ~ Webster Ingersoll, Landscape Design-Build-Maintain

"I just got a copy of the magazine and it is truly beautiful! I cannot thank you enough for having included the infor-mation below my ad on traditional naturopathy. The article layout and photo are superb! Great thanks to Kathy for her amazing vision, again."~ Pam Youngquist, Traditional Naturopathic Care

Advertisers Love It!"We'd like to run the same ad it's been very effective for us as old cus-tomers comment on seeing the ad and two new customers have come from the ad. Please let Kathy and the editorial team know they have struck the right chord for content and we're proud to be advertising."

~ Christopher Derby Kilfoyle, Berkshire Photo-voltaic Services,BPVS

Smart, Fun, Entertaining

Beautifully Designed

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EDITORIAL & ARTISTIC OPPORTUNITIES

Most of our editorial content is contributed by our community members. Share your knowledge, talent, and expertise about

something that you feel passionate about, while bringing our read-ers’ attention to your business in your byline. You will find complete instructions at www.OurBerkshireGreen.com.

SPEAKING OPPORTUNITIES

Our advertisers are given the opportunity to become speakers and promote their businesses for free at our popular network-

ing events held at fine locations throughout the county. There is no admission charge or reservation required for most events, and you will find great company, delicious free appetizers, a cash bar, and a place to display your advertising material.

ADVERTISE EVENTS ONLINE FOR FREE!

Take advantage of www.OurBerkshireCalendar.com to upload your events instantly and publicize them for free. Simply register, fill out

your event information, and post! A sample of events will be placed in Our BerkshireTimes. No need to create your own calendar; you can have your webmaster place a link on your website from our calendar so that users can view just your events from your own website!

Readers Love It!

Receive our free eNewsletter! Join our mailing list at www.OurBerkshireGreen.com

ADVERTISE AND GROW YOUR BUSINESS

We offer unique, popular publications that attract readers in print as well as online. This means we can give you an afford-

able, cost-effective way to reach your target market the customers that you want to buy your products and services.

GROWING ONLINE SERVICES

We are growing and so is our website! Enjoy the benefit of free web exposure in our online publication with every ad that you

place. OurBerkshireGreen.com is a valuable tool for advertisers and readers alike with exciting new opportunities ahead.

Community News • Local Events • Personal Growth • Vibrant Living

*Circulation number varies during seasonal drop-off.

• Western MA • Northern CT • Eastern NY • Southern VT •

advertise@OurBerkshireGreen.com | 413.274.1122 | www.OurBerkshireGreen.com -4-

North Berkshire County

Litchfield County

Columbia County

Bennington County

South Berkshire County

Central Berkshire County

Dutchess County

25,000 copies*Hand-delivered to well over 400 locations plus direct saturation mailing to select areas. Your ad will also be viewed (with live website link!) on www.OurBerkshireGreen.com and on www.ISSUU.com. For more information see our website.

Popular Topics

• Art & Culture

• Entertainment

• Home & Garden

• Coupons & Savings!

• Health & Wellness

• News & Events

• Food & Drink

• Fashion & Beauty

• Social Happenings

• Kids & Family

• Animal Talk

• Local Shopping

• Outdoor Living

• Recipes

1H 3½” x 1⅛” $95 $145

2H 3½” x 2½” $245 $265

3H 3½” x 3⅜” $340 $360

4H-A 5¼” x 2½” $375 $395

4H-B 8⅞” x 2½” $440 $460

5H 5¼” x 5⅛” $625 $645

6H 7⅛” x 5⅛” $815 $835

7H 8⅞” x 5⅛” $925 $945

8V 1⅝” x 2½” $95 $145

9V 1⅝” x 3⅜” $175 $195

10V 1⅝” x 5⅛” $245 $265

11V 1⅝” x 10⅜” $440 $460

12V 3½” x 5⅛” $440 $460

13V 3½” x 7¾” $625 $645

14V 3½” x 10⅜” $815 $835

15V 5¼” x 7¾” $920 $940

16V 5¼” x 10⅜” $1175 $1195

Full Page 8⅞” x 10⅜” n/a $1795

Premium Half 8⅞” x 5⅜” n/a $1472

Premium Full 10½” x 12½” n/a $2625

Back Cover 10½” x 12½” n/a $2975

Sponsor 4⅜” x 5⅛” n/a $1000

Marketplace please inquire n/a $265

Event Listing please inquire $75 n/a

Measurement Chart⅛ = .125 ¼ = .25⅜ = .375½ = .5

• Sign a contract to run three consecutive ads: pay as you go and receive 10% off the third ad, or pay now in full and receive 10% off all three ads.

• Sign a contract to run six consecutive ads: pay as you go and receive 15% off the sixth ad, or pay now in full and receive 15% off all six ads.

• Free directory and index listing with display ad purchase.

Extra Savings!

5H3H

1H

2H

4H

7H

6H

8V

9V

10V

11V

12V13V

14V

16V

15V

⅝ = .625¾ = .75⅞ = .875

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Our BerkshireTimes is published by Our BerkshireGreen, Inc. / Revised 5/12

advertise@OurBerkshireGreen.com | 413.274.1122 | www.OurBerkshireTimes.com

Connect, Share, Grow, Prosper • It's All About Community!Our BerkshireTimes™ Magazine

2012 PRINT ADVERTISING AD CODE DIMENSIONS (W X H) B & W COLOR

4H-A

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• Animal Talk • Art, Culture & Entertainment• Back to Nature • Berkshire Bargains Deals, coupons, discounts, savings!

• Community Spotlight • Education & Workshops • Fashion Statement Boutiques, beauty, style

• Food & Drink• Good Tidings• Health & Wellness• Home, Garden & Landscape• In Business • Lifestyles & Perspectives• Meet & Greet Social happenings in our community • Mind & Spirit • Nonprofit Spotlight• Our BerkshireCalendar Sampling of events listed by category

• Our Berkshire Kids• Our Berkshire Marketplace Shop smart, shop local

• Q & A Information on a wide variety of topics

• Reviews • What to Do & Where to Stay• Directory of Advertisers• Index of Advertisers• Sponsors

Magazine Topics

Local Events • Community News • Personal Growth • Vibrant Living

Western MA | Northern CT | Eastern NY | Southern VT

IssueAd Reservation &

Payment Deadline ‡Graphic Deadline

Editorial Deadline

February December 15 December 25 December 15

April February 15 February 25 February 15

June April 15 April 25 April 15

August June 15 June 25 June 15

October August 15 August 25 August 15

December October 15 October 25 October 15

Publication Schedule

‡ Advertising space must be prepaid unless credit has been established. Balances out-standing 30 days after invoice date are subject to a charge of 1.5% per month.

Publisher reserves the right to refuse advertising for any reason. For printing errors of the Publisher's responsibility, liability is limited to the cost of the ad space in which it first appeared.

No cancellations will be accepted after deadline. Advertiser agrees that if the ad material does not arrive by the deadline dates specified above, the Publisher may insert appropri-ate copy of her choosing into the space reserved for the Advertiser. Such insertion by the Publisher will constitute fulfillment of the contract.

AD

VERT

ISIN

G T

ERM

S

Please submit your advertisement as a high-resolution (300 dpi), press-quality PDF file with all fonts and graphics properly embedded. All fonts and supporting files must be included. Grayscale for black and white ads; CMYK for color (coated paper). For black fonts use K=100%. For black fill use C=30% M=30% Y=30% K=100%.

Prepare your digital file to the correct dimensions with no cut or trim marks visible. The PDF file must match the exact size of your advertisement (no white space beyond the border of your ad).

Full page ads with bleed: Trim size: 10" x 12.5". Bleed: .25" on all sides beyond trim. Safety area: keep all text within .375" of trim.†All ads must meet our specifications or they will be modified (including font substitutions where necessary) at the Publisher’s discretion. No web graphics accepted. For further details, see full media kit at www.OurBerkshireGreen.com.

Digital File Requirements

†

• Submit ads through www.OurBerkshireGreen.com

Circulation 25,000 *

We offer select direct mail saturation coverage as well as distribution to key high-traffic locations in western Massachusetts, northern Connecticut, eastern New York, and southern Vermont. *Circulation number varies during seasonal drop-off.

Our BerkshireTimes™

Connect, Share, Grow, Prosper • It's All About Community!

Our BerkshireTimes™ in Your Marketing PlanConnect, Share, Grow, Prosper • It's All About Community!!

Top 10 Reasons to Include

1) Our BerkshireTimes Magazine is a Unique Community-Driven Publication and a leading resource for local events, community news, personal growth, and vibrant living in the Berkshire Region. We can help you reach the heart of our community.

2) 25,000* Copies per Issue (6 Issues Yearly) Delivered Throughout the Berkshire Region. Based on a conser-vative estimate of approximately two readers per issue, well over 50,000 people will view each and every ad that you place. *Circulation number varies during seasonal drop-off.

3) Affordable Rates That Will Fit Your Advertising Budget. Our rates start as low as $75 (even lower with discount) for an advertisement space. Keep in mind that to get the word out about your business, it would cost you $16,000 in postage alone to mail 50,000 post cards! We can find an affordable marketing plan that is just right for you.

4) Maximum Exposure. In addition to our thorough distribution, all of our publications are available online in their entirety at www.OurBerkshireGreen.com and on www.ISSUU.com, with direct links to our advertisers' and contributors' websites, providing maximum exposure.

5) We Offer the Advantage of Direct Saturation Mailing to Select Areas, as Well as Hand Delivery to high-traffic locations throughout the region. We care-fully track and adjust our distribution route so that our advertisers and contributors get the very best coverage possible as the market changes.

6) Reach Your Target Market. Everyone is becoming more community-minded these days; it's not just a fad or a growing trend, it's a movement. It's also smart and profitable to align your business with these values. Our editorially rich, community-focused publication targets consumers who are interested in an exciting variety of popular topics including local events and entertain-ment, uplifting community news, home and garden, health and wellness, personal growth, kids and family, pets, and coupons/discounts, just to name a few.

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7) You Get MORE with Your Ad! Free perks include a directory and index listing, a live link to your website in our online issue, and the opportunity to speak at our popular networking events. Plus, whenever possible, we include information from your press releases in our eNewsletters to our extensive mailing list.

8) Promote Your Business for Free! We welcome ed-itorial submissions for every category in our publication. This is an excellent opportunity to share your knowledge, talent, and expertise while bringing our readers' attention to your business. You can also advertise your events for free at www.OurBerkshireCalendar.com.

9) We Can Help You Shine! Our BerkshireTimes is an Our BerkshireGreen publication, and that means quality. Qual-ity in design, quality in service. Check out our new website at www.OurBerkshireGreen.com! We are passionately interested in learning more about you and are excited about offering a cost-effective way to help you shine.

10) We are Dedicated to Supporting Our Local Economy. We want you to succeed. We give our community members the opportunity to connect, share knowledge, and in-spire one another through our publications, our net-working and nonprofit fundraising events, and our growing online services.

Join us It really is all about community!