The  i5  in  China  program,  which  stands  for  "Immersion  Into  International  Interdisciplinary  Innovation",  is  built  around  a  proven  program  for  technology  ventures.  It  is  designed  to  help  start-­‐up  entrepreneurs  as  well  as  innovation  leaders  within  larger  corporations  to  develop  a  viable,  grounded  business  model  and  communicate  a  concise  and  compelling  business  story  tailored  for  its  key  stakeholders.   You  should  sponsor  a  project!    Here’s  why…  Your  involvement  in  the  i5  program  will  leverage  your  resources  and  add  outside  expertise  to  evaluate  and  prepare  the  launch  of  your  technology  business  concepts.  Using  a  team  of  professional  consultants  and  faculty  serving  as  coaches  along  with  students  from  the  highly  ranked  schools  of  business,  law,  and  engineering  at  Baylor  University  and  students  from  top  tier  Chinese  schools  such  as  USST  and  Chinese  University  of  Hong  Kong,  your  efforts  are  multiplied  and  your  team  receives  innovation  process  training  that  has  been  field-­‐tested  on  your  own  project.    This  makes  the  learning  last.      

Benefits  for  Sponsoring  Companies  Direct  Project  Deliverables  and  Benefits  

• Target-­‐audience-­‐ready  PowerPoint  presentation  • Written  Business  Plan  suitable  for  investment  audience  • Training  and  coaching  in  technology  commercialization  and  business  opportunity  assessment  process  • Led  by  industry-­‐experienced  5  professor  faculty  team  throughout  the  summer  • Assistance  of  multi-­‐disciplinary/  multicultural  team  of  interns  from  leading  US  and  Chinese  

Universities  

• Final  presentation  feedback  from  expert  judging  panel  –  effectively  a  highly  placed  focus  group  

Recognition  and  Network  Connection  Benefits  

• Appropriate  recognition  in  workshop  and  program  materials  (welcome  packets  &  programs)  • Appropriate  recognition  in  the  digital  materials  associated  with  the  workshop  and  program  (official  

website,  distributed  information  flyers  to  future  project  sponsors  in  China  and  the  US  • 2  Networking  events  (Beijing  and  Hong  Kong)  with  Judge  Ken  Starr,  President  of  Baylor  University  • Featured  in  a  documentary  by  CCTV  and  Baylor’s  Film  &  Media  Department  • Mention  in  web  story/announcement,  which  is  also  included  in  email  newsletter  to  all  Baylor  

Business  alumni  (approximately  24,000)  • Networking  event  and  recognition  during  the  Final  Presentations  in  Beijing  • Access  to  Baylor  University  TEI  ecosystem  of  faculty,  Board  of  Advisors  and  partners  as  appropriate  

 

 

Amazing  return  on  investment!    “The  team  did  a  great  job  in  their  competitive  analysis  including  price  points  which  helped  us  set  internal  pricing  models  for  both  retail  and  wholesale  sales  channels.    The  unique  aspect  of  the  program  is  comprised  not  only  of  the  DIRECT  work  you  receive  from  the  students,  but  the  INDIRECT  benefits  you  receive  by  participation  in  the  program  and  the  resulting  exposure.    The  in-­‐country  insight  provided  by  the  team  combined  with  their  analysis  is  a  valuable  tool  for  deciding  how  to  allocate  capital  in  the  "go  to  market"  stage  and  their  findings  helped  save  us  tens  of  thousands  of  dollars  targeting  a  market  that  was  not  ideal  for  our  product.    Our  biggest  benefit  however,  came  from  the  exposure  of  participating  in  the  project  as  we  met  a  new  potential  distribution  partner  during  the  process  that  we  would  not  have  had  access  to  otherwise.    Combine  this  with  the  opportunity  to  "test  drive"  a  team  of  students  who  can  easily  transition  into  in-­‐house  project  managers  and  we  were  immensely  pleased  with  the  results.”  

Chad  Lewis  Managing  Partner  Launchpad  Asia  LLC  

 

“The  i5  partnering  has  provided  Dow  Corning  with  valuable  market  research  while  providing  students  a  peek  at  the  real  life  commercialization  challenges  facing  global  businesses.  The  collaborations  have  allowed  Dow  Corning  to  simultaneously  reach  out  to  the  educational  community  and  economically  produce  timely,  relevant  market  research.”    

Doug  Wernicke    Global  Product  Line  Manager  Dow  Corning  Corporation    

 

“We  found  the  i5  program  to  be  both  innovative  and  practical.  By  putting  students  in  front  of  China  based  assignments,  the  participants  get  real  world  experience  and  companies  get  help  with  a  pressing  issue.    In  our  case,  we  were  grateful  for  the  efforts  of  a  team  that  worked  on  two  of  our  new  products:  Pivot3  and  3VR.    At  that  time,  Chinney  was  in  the  process  of  bringing  these  products  to  market  and  needed  help  in  formulating  a  comprehensive  marketing  strategy.    We  asked  the  team  to  help  us  identify  all  of  our  key  market  sectors  and  then  suggest  a  cohesive  plan  to  prioritize  our  approach.    The  Baylor  team  did  a  deep  dive  into  the  IT  industry  in  China.    They  then  presented  a  substantive  report  that  both  positioned  our  products  within  important  market  segments  using  a  differentiated  analysis  and  also  proposed  prioritization  criteria  for  engaging  these  segments.    The  ideas  were  well  packaged  and  intelligently  elaborated.      We  were  more  than  satisfied  with  the  value  delivered  and  would  recommend  the  program  without  hesitation.”               James  Wong,  Jr.               Executive  Director  

Chinney  Group,  Hong  Kong      

How  to  become  a  Project  Sponsor  Previous  sponsors  have  partnered  with  us  on  opportunities  ranging  from  a  Fortune  300  player  re-­‐applying  known  technology  to  the  China  market  to  a  3-­‐D  visualization  technology  start-­‐up  firm  in  a  Science  Park  evaluating  new  product  ideas  for  the  consumer  market.  Your  involvement  in  i5  starts  from  a  one-­‐page  proposal  to  introduce  your  company  and  the  project.  The  total  cost  will  be  $7500  USD,  including  the  cost  of  bringing  our  intern  to  work  in  China;  Attendance  of  up  to  three  people  from  your  company  as  executive  education  and  complete  business  assessment  with  final  presentation  to  you  as  well  as  the  investor  panel  in  Beijing.                  

The  i5  Process—Phase/Date/Focus  Phase   Dates   Who   Where   Focus  Workshop   May  28  –  Jun  1   Sponsors  &  Intern   Hong  Kong   Overview  Internship   June  4-­‐  27   Sponsors  &  Intern   At  Sponsor  Sites   Internal/Strategic  Main  Program   July  4-­‐  30   Interns  &  Teams   HK  &  Shanghai   External/Market  Networking  Event  

July  31   Sponsors,  Faculty  and  Panelists  

Beijing   Building  connections  

Final  Reports   August  1   Everyone   Beijing   Results    For  detailed  information,  please  contact  Greg  Leman  at  Greg_Leman@baylor.edu  or  Monica  Vardeman  at  Monica_Vardeman@baylor.edu  .  Also  you  can  visit  our  website  at:  http://www.baylor.edu/baylorI5      

   Submit  a  Proposal  today:    

1. Describe  the  opportunity  for  innovation-­‐enabled  growth  that  you  wish  to  accelerate  –  what  is  your  situation  and  what  are  you  hoping  to  accomplish  by  your  engagement  with  i5?  

2. Do  you  have  a  current  base  of  operation  in  China?    In  the  US?  3. Who  arte  the  key  project  leaders  with  whom  we  will  engage?