2012 hk letterland catalogue

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Hong Kong Product Catalogue 2012 Child-friendly phonics 2012 Books, CDs, games & software The complete phonics programme – ages 3–8

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2012 Hong Kong Letterland Catalogue

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Page 1: 2012 HK Letterland Catalogue

Hong Kong

Product Catalogue 2012

Child-friendly phonics

2012Books, CDs, games & software

The complete phonics programme – ages 3–8

Page 2: 2012 HK Letterland Catalogue

1

Welcom

e

Lyn Wendon, Author and creator of Letterland

When I was developing Letterland, the idea ofreplacing dry facts and rules with brief storiescame directly from the children I was teaching.The stories provided the children with all theclues they need for remembering the abstractletters’ shapes, sounds and typical behaviour inwords.

I believe this is why teachers enjoy deliveringthe facts, children enjoy retelling them, andparents enjoy supporting their child’s learningat home.

Now over 40 years on, it has been gratifying towatch the system spread across Englishspeaking countries and into 110 countriesaround the world as more and more childrenlearn to read and spell in English as anadditional language with Letterland. I alsotreasure endorsements from parents, teachersand respected academics, including those onthis page.

Best wishes for 2012

Lyn WendonAuthor and creator of Letterland

www.letterland.com

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Letterland materials use Britishspellings and pronunciation.

Dr Linnea Ehri, Distinguished Professor,The Graduate school, City University ofNew York and National Reading PanelMember:

“You have uncovered some importantprinciples of learning supported byresearch findings in your effort to developLetterland as an effective instructional tool.I am very impressed.”

See also Dr Ehri’s chapter in the forthcoming‘Handbook of Research in Literacy andDiversity’ by Professor Morrow, Rueda andLapp, Guilford Publication 2009.

Dr Dennis Molfese PhD, DistinguishedUniversity Scholar, Chair & Professor,Department of Psychological and BrainSciences, University of Louisville,Kentucky, Editor-in-Chief ofDevelopmental Neuropsychology: The Graduate school, City University ofNew York and National Reading PanelMember:

“Very clearly, Letterland offers a systematicProgram of instruction for alphabetic andphonological knowledge that is critical forthe early stages of reading development....Researches across the world haverepeatedly found that these components(in Letterland) are the literal building blocksthat lead to reading success.”

Message from the Author

Page 3: 2012 HK Letterland Catalogue

2

Cont

ents

Welcome to Letterland

What is Letterland?

Scope of Letterland

Nursery, Kindergarten K1 - 2 Teaching Resources

Software

Kindergarten K3 to Primary Years Teaching Resources

Fun and Games

Library Resources: storybooks, reader, DVD

Order Form - 4 pages

School and Home Starter Sets overview

Classic Letterland Resource. This icon next to a products shows it is a Classic Letterland resource and ittherefore contains the characters, such as Robber Red and Wicked Water Witch, not found in newer Letterland materials. If youare using both Classic and new materials with your children, use the transition stories that can be found on our website.

1

3-4

5-6

7-12

13-14

15-23

23-24

25-29

30

Name changesf Fireman Fred - Firefighter Fred

h Harry the Hairy Hat Man - Harry Hat Man

l Lucy Lamp Lady - Lucy Lamp Light

n Naughty Nick - Noisy Nick

p Poor Peter - Peter Puppy

r Robber Red - Red Robot

t Ticking Tess -Talking Tess

v Vase of Violets - Vicky Violet

w Wicked Water Witch - Walter Walrus

x Max and Maxine - Fix-it Max

Character Changes

Robber Red finally got caught for stealingthings so he was sent to prison. Everyonewas pleased - until they found out he hadmade a robot to run round Letterland forhim! Now Red Robot is behaving just asbadly as Robber Red did!

Letterland’s Wicked Water Witch wasalways making spells but one day sheaccidentally turned herself into a walrus!Now you’ll see wet old Walter Walrus inthe water wells.

Vicky Violet loves violets and haspromised to look after all the littlevases of violets we find in words.

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Can I Use The Classic And New Range Together?

Yes! The Teacher’s Guides are compatible and the new artwork is still instantlyrecognisable as Letterland! In trialling the new characters we have found thatchildren readily accept the changes. For example, they understand that Classicmaterials about Robber Red take place before he got caught and Red Robot tookover.

You can find simple transition stories explaining the changes on page 185 of thenew Letterland Teacher’s Guide or download them from the Letterland website at:

www.letterland.com

Page 4: 2012 HK Letterland Catalogue

What

isLetterland?

How does it work?

Letter Sounds

Letterland uses a synthetic phonics approach (synthesising sounds into words) in a multisensoryway that fires children's imaginations and uses their multiple intelligences. It's more fun and mucheasier to remember that “Harry Hat Man whispers 'hhh' in words because he hates noise”, than thebare fact that 'aitch' makes the sound 'hhh'.

Children happily relate to characters like Harry Hat Man, Bouncy Ben, Clever Cat and friends, moving quickly and effectively fromlearning sounds and blending them to becoming established readers.

Letter Shapes and handwriting

Letterland builds-in visual and verbal cues thatpreserve letter-shape integrity, prompt correctformation, give reasons for capital letters and reducereversals and confusions between similar letters likeb/d, p/q, s/z, n/u, m/w.

When Harry Hat Man starts a name,he is so happy that he does a

handstand with his hairy hat on!

3

Harry Hat Man’s Handwriting Song

Hurry from the Hat Man’s headdown to his heel on the ground.

Go up and bend his knee overso he’ll hop while he makes his sound.

What is Letterland?

Letterland is a unique, phonics-basedapproach to teaching reading, writing andspelling to 3-8 year olds. Its information-rich Letterland characters transform plainblack letter shapes into child-friendlypictograms characters who live in animaginary place called Letterland.

By translating the full range of dryphonic facts into engaging stories,children are motivated to listen, tothink and to learn. These storiesexplain letter shapes and sounds andquickly develop into word building,reading and writing.

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Page 5: 2012 HK Letterland Catalogue

4

Brain:understandingimagination

logic

rhymesalliteration

storiessong

Ears & Mouth:

play-actinglive spelling

Body:

Eyes:colour & shape

association

Heart:“I love being

Harry HatMan!”

art & craft

Hands:

Multisensory LearningMultisensory Learning: Letterland activates every learning channel, linking music, movement, songs, art,craft, games, role-play, rhyme, and social interaction directly to letter knowledge through the Letterlandcharacters.

Research based literacyUsing characters and actions to teach phonics is supported byscientific research (see www.letterland.com for full details). TheLetterland system is in-line with research on memory and the waywe learn.

Each Letterland character is a predictable personality living in arealistic environment filled with alliterative objects. Byintegrating phonics with life experience, they provide childrenwith a systematic and motivating framework for learning all 44sounds and their spellings and for developing full literacy:

Wha

t is

Let

terl

and?

Clever Cat

Characters

Alliterative names begin with thecorrect letter sounds. Songspractise the letter sounds anddevelop phonemic awareness.

Action Tricks

Actions provide a kinaestheticprompt for the correct sound.

Picture Coding

Children take possession of theletters by drawing and paintingthem.

Listening

Speaking

Letter formation

Phonemic awareness & alliteration

Phonics:Letter/sound correspondencesSegmenting and blendingWord building

Sight words

Vocabulary & language development

Fluency and comprehension

Imagination and creative writing

Vocabulary building

Special cards developvocabulary and reading byanalogy.

Live spelling

Children model blending,segmenting and building wordswith their whole bodies.

A Logic for all 44 Sounds

Story reasons for all 44 soundsand their main spellingpatterns, build on priorknowledge and make difficultrules accessible.

When Clever Cat is next toHarry Hat Man in a word,children discover that hishairy hat tickles her nose,so she makes a littlesneeze 'ch'!

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) no lunch hour, Wed & Sat

Page 6: 2012 HK Letterland Catalogue

Scope

Scope of Letterland

The Letterland teacher’s manuals combine to cover all thephonemes and major spelling patterns.

• Phonemic awareness

• Alphabet immersion

• Aa-Zz shapes and sounds

• Language development

Designed for teachingEnglish as a secondlanguage

•Aa-Zz shapes andsounds

• Learn basic Englishvocabulary

• Simple word building

Letterland Characters

Letter Shapes a zLetter Sounds

Capital Letters

Long Vowels a e i o u

Nursery/Kindergarten K1-2

Fast track

Word buildingBeginnings, middles & endings

Consonant blends

Digraphs

Long vowels

More vowel digraphs

TrigraphsAdvanced phonemes

K3 to Primary Ye

5 ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Page 7: 2012 HK Letterland Catalogue

• Alphabet proficiency

• Word building

• Onsets & rimes

• Blends & digraphs

• Advanced spelling

• Word endings

• Word building

• Irregular Vowels

• More digraphs and trigraphs

• Advanced spelling patterns

Advanced (Primary continued)

a (as in America/father)

all/al (as in all/always)

are (as in scare)

al/el (as in musical/angel)

ce/ci/cy (soft c stories)

ch (as in school)

ed/ing (Magic endings)

e (Magic e exception)

e (as in they)

ea (as in head)

ear (as in bear)

ei (in receive/height/eight)

en/est (Magic endings)

er (Sometimes Magic)

ere (in here/there/where)

ey (as in donkey)

full/ful (as in full/useful)

ge/dge/gi/gy (soft g stories)

gh (as in bought/laugh)

ie (as in lie/field)

k (three spellings)

kn (as in knee)

le (as in table)

able/ible (suffixes)

ly (as in lovely)

less/ness (suffixes)

mb/mn (as in thumb/autumn)

o (as in love/one/who)

ous (as in famous)

ph (as in photograph)

que (as in antique)

tion (as in action)

ture (as in picture)

wh (as in when/who)

wr (as in write)

y (as in very/bicycle)

y - i (as in cry/cries)

y (Sometimes Magic)

Irregularities and advanced spellingpatterns

Fast track a-z, A-Z

Word buildingBeginnings, middles a, e, i, o, u& endings sh, th, ch

-nk, -ng-ff, -ll, -ss

Consonant blends bl, cl, fl, gl, pl, sl,br, cr, dr, fr, gr, pr, tr,

sc, sk, sp, st, sm, sn, sw,scr, spl, spr, squ, str,

shr, thr

Digraphs

Long vowels a-e, ai, ay,e-e, ee, ea,

i-e, ie, y, igh,o-e, oa, o¯w,

u-e, o¯o, ew, ue,

More vowel digraphs ar, or, ow, ou,oy, oi, er, ur, ir,

oo, u, aw, au

TrigraphsAdvanced phonemes air, ear

K3 to Primary Years

6

Scop

e

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Page 8: 2012 HK Letterland Catalogue

TOPSELLER

Early Years Handbook

With a double-page spread for every letter of the alphabet, thishandbook gives guidance on introducing each a-z letter shape, sound andhandwriting stroke, with special stories to explain the correspondingcapital letter shape.

It shows how to introduce the new Letterland characters in a warm,simple and fun way with the help of the Letterland ABC book (see below).Full of practical suggestions for follow-up activities and discussion.

Size A4 / 8.3”x 11.7” 80 pagesCode EYH

Early Years Handbook CD

Designed to accompany the EarlyYears Handbook, and the LetterlandABC book, the CD provides a livevoice example of a teaching style,so you can listen to each lessonand each letter sound before youteach it. It is useful for childrento listen to on their own as well.

26 tracksCode T27

7

Letterland ABC book

This is an updated version of the original Letterland ABC book, which hasover a million copies sold. It is the key accompanying book to the EarlyYears Handbook. Each of the vibrantly illustrated scenes depicts aLetterland character surrounded by objects beginning with the targetsound. Children love finding all the alliterative words. It promotesphonemic awareness, careful listening and vocabulary development.

ABC book SoftbackSize 260 x 215mm / 10.2”x 8.5” 64 pagesCode ABC SB

Nursery & Kindergarten Teaching Resources

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Nursery/Kindergarten K1-2

ABC Activity Book

Hundreds of thousands of children have already learnt to readwith the help of Annie Apple, Bouncy Ben and Clever Cat – justthree of the friendly pictogram characters who form part of theunique teaching system called Letterland.

Now your child can have even more fun with their Letterlandfriends in this fun-filled ABC Activity Book. It is packed withpuzzles, games, colouring in, plus over 40 re-usable stickers!

Size 220 x 280mm 28 pagesCode TD69

Includes

40 reusable

stickers

New !

Page 9: 2012 HK Letterland Catalogue

8

Alphabet Songs CD

These lively songs about the Letterland charactersprovide a valuable introduction and revision tool forlearning the letter sounds correctly. The 29 songsprovide an excellent pronunciation model of a-zletter sounds, sung to well known nursery tunes.

29 SongsCode T23

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Nur

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Letterland theme tune26 alphabet sounds songs Short vowel sounds songVowel men: long vowel sounds song

Once Upon a Time in Letterland DVD

Annie Apple shows Monkey how to slip through apage into Letterland. There Monkey meets theLetterland characters and discovers why bookscan be so exciting as he starts learning to read.Children will quickly recognise all the charactersand learn some of their sounds. Can be watchedin separate episodes.

Chinese / English subtitle available

Code V10DVD

Dual PAL/NTSC Format DVD 55 mins 4 Episodes

TOPSELLER

ELT Alphabet Songs CD

Featuring a simple song for every letter of the alphabet,compare with “Alphabet Songs CD”, the rhythm of the songs inthis CD is slower, and the lyrics are simpler, which will makelearning letter sounds easy for young learners, especiallysuitable for kids below 3 years old.

27 SongsCode ELTAZCD

Lyrics:

Lyrics:

Page 10: 2012 HK Letterland Catalogue

Letterland Alphabet Frieze

Learn character names, capital and lower case pairsand the sounds. An excellent interactive tool forfinger-tracing, letter spotting and discussion. Mount itin strips to form a big poster, or in a full a-z line.Includes the long vowels at the end.

Size 840 x 205mm per section / 33.1”x 8.1” 7 sectionsCode AF01

Class Train Frieze

This bright, clear frieze provides a stimulatingreference point for whole class work on lettershapes, sounds and alphabetical order. Also usefulfor linking capital and lower case letter shapes.

Size 1000 x 348mm per section / 39.4”x 13.7”, 4 sections Code TD37

Letterland Class Poster

This clear poster provides a compact, stimulating reference point forwhole class work on letter shapes and sounds, alphabetical order andlinking capital and lower case letter shapes. Includes long vowels.

Size A2 / 16.5”x 23.4”Code T30

Action Tricks Poster

Do the actions, make the sounds and learn the alphabet with this greatactions poster. All the actions relate directly to the Letterland characters.

The actions help to develop multisensory memory cues for letter soundsand can be performed sitting or standing.

Size A1 / 23.4”x 33”Code TD38

Nursery/Kindergarten K1-2

Letterland Alphabet Desk Strip

These full-colour card strips can be put on every student’s desk for easy reference to the Letterlandalphabet. Each child can also write his/her name on the strip helping to keep their place in the roomas well as in the alphabet!

Size 420 x 99mm / 16.5” x 3.9” Format Pack of 10 stripsCode T88

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong9

Pack

of 10

strips

Page 11: 2012 HK Letterland Catalogue

10

Big Picture Code Cards

A pack of 46 large Picture Code Cards featuring all the lowercase Letterland characters, the five long vowels, extra shortvowels, and extra double consonants. Plain letters on thereverse sides help children make the transition to plainletter identification. An invaluable tool for word buildingand 'live spelling'. Includes many suggestions for use.

Size 188 x 244mm / 7.4”x 9.6” 46 cards

Code BPC

Big Capital Picture Code Cards

A pack of 31 cards including capital A-Z and the 5 longvowels.

With plain letters on the reverse, these cards provide afun multisensory way to introduce capital letter shapesand their uses.

Size 188 x 244mm / 7.4”x 9.6” 31 cardsCode T28

First Reading Flashcards

A-Z and a-z on 65 double-sided cards. Plain letters on thereverse so children can make the link between the pictogramand the plain letter right from the start. Instructions forcorrect pronunciation, handy examples and game ideasincluded.

Size 82 x 127mm / 3.2”x 5” 65 cardsCode FC01

Letterland Vocabulary Cards

Develop a reading and spelling vocabulary rapidly with theseself-checking, double-sided cards. Guidelines given forphonemic awareness activities, for use as an assessment tool,and for developing the strategy of Reading by Analogy (Over280 words).

78 cards featuring pictures/words for each a-z letter sound

3 picture/word cards for each a-z letter sound

Pictures with additional blue border feature words made upof regular sounds. Children can use these cards forblending and segmenting exercises.

202 additional words in corner boxes

Arrows on the cards indicate high-frequency words

12 photocopiable Rhyming Words Lists included.

Size 188 x 244mm / 7.4”x 9.6” 86 cardsCode VC

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Nur

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TOPSELLER

Page 12: 2012 HK Letterland Catalogue

11

A-Z Copymasters

60 carefully structured photocopiableactivity sheets featuring lower case a-z,long vowels, and capital and lower casepairs. The bold hollow letters are ready tofinger trace, colour or use for ‘rainbowwriting’. Full instructions included.

Size A4 / 8.3”x 11.7” 60 copymastersCode T07

Early Years Handwriting Copymasters

48 Copymasters to learn correct letter formation from thestart. The first 26 Copymasters practise components ofletters within scenes. The remainder provide hollowletters large enough for finger tracing or 'rainbowwriting'. There are Handwriting Songs lyrics (as inHandwriting Songs CD) for every letter and rows forpractising the full letter strokes.

Size A4 / 8.3”x 11.7” 48 copymastersCode T18

My First Handwriting Activity Book

Fun pre-writing activities with a focus on pencilcontrol. The friendly Letterlanders introduce thecorrect strokes for a-z.

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD01

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Nursery/Kindergarten K1-2

Letterland Sentence Copymasters

This set of copymasters is designed to develop printawareness at the letter level, word level and sentence level,all in one. Firstly, read each sentence together, emphasisingthe alliterative words. This heightens attention to thefeatured letter shape and sound. Come back later and guidenon-readers into an early experience of real reading. Finally,each child can take home all their pages, stapled into abook, to proudly read out loud to their families.

Size A4 / 8.3”x 11.7” 31 copymastersCode T96

26 SongsCode T24

Handwriting Songs CD

Ever-popular songs that provide a highly effective way of learninghow to form all 26 a-z letter shapes by associating them withbody parts. The rhyming songs use language and concepts thatchildren already have, promoting easy learning by association.

Lyrics:

Page 13: 2012 HK Letterland Catalogue

12

Early Years Workbooks 1-4

These workbooks provide pre-schoolers withnumerous opportunities to practice writing letters,and to associate letter shapes with their sounds.

Each workbook covers one quarter of thealphabet.

One set per child.

Size A4 / 8.3”x 11.7” 24 pages per bookCode T06

My First Alphabet Activity Book

A first introduction to the a-z Letterland charactershelping young children start to link letter shapes toletter sounds by looking closely, colouring theletters and listening to their sounds in words.

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD03

My First Reading Activity Book

Fun activities to develop a variety of earlyreading skills:

• rhyming, matching• reading common words• linking letter sounds to letter shapes• spotting the difference, and more!

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD02

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Nur

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Pack

of 4

books

Early Years Word Books (pack 0f 10)

Building into a child’s own dictionary, this wordbook features simple word examples and illustrationsfor each alphabet letter. Ruled lines guide thechildren as they practise their handwriting.

One pack for 10 children.

Size A5 / 148 x 210mm 24 pages per bookCode T20

Pack

of 10

books

Handwriting Practice 1

Young children will get a good foundation ofhandwriting skills with this clearly illustratedactivity book. The friendly Letterland charactersintroduce fun pre-writing activities with a focus onpencil control and the correct strokes for the lowerand uppercase alphabet.

Size A4 / 8.3”x 11.7” 56 pagesCode TC74

Print

New !

New !

Page 14: 2012 HK Letterland Catalogue

Letterland ABC Adventures CD-Rom- games and activities

There’s soon to be a party for everyone in Letterland butfirst you have to find and invite them!

Clues will help you to discover all the characters hidden inthe Letterland scenes. When you find a character, you getto play a special game as a reward. There are also songswith actions for each character so you can sing and dancealong.

This great new software from Letterland is speciallydesigned for use at home. The a-z shapes and sounds areintroduced in such a fun way that children don’t even knowthey are learning!

13

Software

Letterland Living ABC! CD-Rom

Enter the interactive world of Letterland and meet the a-zcharacters. Songs and animation help pupils to learn the alphabetsounds and correct handwriting strokes. There are assessedactivities for :

• a-z letter shapes

• a-z letter sounds

• Long and short vowel sounds

• Building regular words

Software

ShapeListen to theHandwriting Songwhile you see theletter shape formed onscreen. See the capitalletter and hear thecapital letter story.

SoundListen to theAlphabet Songand hear thesound of eachcharacter.

ActivitiesThere are sixdifferent types ofactivities for eachletter to practiceshape and soundrecognition. Playthem as many timesas you like!

Watch the changefrom pictogram toplain letter shape.

An animated introduction by each of the characters.

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Single User Licence, PC & Mac

Code T70

Schools to contact us formultiple users licence.

Single User Licence, PC & Mac

Code T90

Schools to contact us for multipleusers licence. Action SongsRhymesintroduce Letterlanders

Games on letter sounds &shapes

CharacterEach character tells you all aboutthemselves and encourages you tofind other things in the picturebeginning with their sound.

Page 15: 2012 HK Letterland Catalogue

14

Soft

war

e Living Code Cards CD-Rom

This great new resource enables you to digitally display the Letterland Picture CodeCards (page 15) on a computer. The software allows you to :

• Listen to the story behind the phoneme/digraph and watch the characters as thestory is animated

• Display each phoneme with or without the characters

• Switch between straight and pre-cursive font styles

• Listen to the phoneme and view/listen to example words

• Quickly run through the phonemes in a ‘quick dash’ to practise their correct sounds

• Build picture coded words on screen

StoryListen and watch theanimated digraph story.

Font choiceSwitch from pre-cursive tostraight letter shapes.

Word bankSee a list of words usingthe digraph/phoneme.

Plain letterRemove the characters toview plain letter only.

The contents of this new resource match theLetterland Picture Code Cards (page 15)featuring a-z and over 40 otherphonemes and spelling patterns in theLetterland Teacher’s Guide.

It is an excellent tool for focusing onphonic structure, language developmentactivities, word building and spelling

Single User Licence, PC & Mac

Code T80

Schools to contact us for multiple userslicence.

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

3 ways to use the CD-Rom

Quick Dash, Click to listen to the sound

select your own card

Talking stories for the Card: Living Code Cards Word Building

Page 16: 2012 HK Letterland Catalogue

XX

Primary Years

Student Books

Workbooks

Student Books

Workbooks Teacher’s Guide

4 Audio CDs

Student Pack - Level 1 includes:

• 2 Student Books, including Stickers

• 2 Workbooks

Code FPS1

Teacher’s Pack - Level 1 includes:

• 2 Student Books, including Stickers

• 2 Workbooks

• Audio CD Pack - 4 x CD

• Teacher’s Guide

Code FPT1

StickersFix-it Phonics - Level 1

The first level of the Fix-it Phonics system introduces the English alphabet (Aa–Zz) and teaches first speaking skills.

• 26 songs

• 27 chants

• 27 stories

• 26 topic-based units

• 10 review sections

• 10 listening tests

• Stickers with every Student Book

• Teaching notes on every page

One per

classroom

One per

student

Page 17: 2012 HK Letterland Catalogue

Prim

ary

Year

s

XX

Prim

ary

Year

s

Fix-it Phonics Software - Level 1

Join the Letterlanders and learn English with this interactive softwarethat brings the Fix-it Phonics programme to life.

Stories: Watch 26 digraphs come to life!

Sounds: Listen to 26 digraph sounds & learn key vocabulary.

Songs & Chants: Sing along to learn key digraphs.

Games: Word building and word recognition.

Results: Score cards included.

Single User Licence, PC & Mac

Code TD39

Fix-it Phonics Big Cards - Level 1

These super-sized scenes act as a wonderful focal point for your class. Use them at the start of your Letterland lessonsto introduce each new letter. Look for the vocabulary in the scene together. Show the opposite side of the page whenyou sing the song. As you listen to the song point to the words so the children can start to follow and sing along.

Size 420 x 298 mm 58 pagesCode TC88

Schools to contact us for multipleusers licence.

Big book

format

Page 18: 2012 HK Letterland Catalogue

XX

Primary Years

Student Books

Workbooks

Student Books

Workbooks Teacher’s Guide

4 Audio CDs

Student Pack - Level 2 includes:

• 2 Student Books, including Stickers

• 2 Workbooks

Code FPS2

Teacher’s Pack - Level 2 includes:

• 2 Student Books, including Stickers

• 2 Workbooks

• Audio CD Pack - 4 x CD

• Teacher’s Guide

Code FPT2

StickersFix-it Phonics - Level 2

The second level of the Fix-it Phonics system reviews the sounds and shapes from Level 1 and builds on themintroducing 26 new digraphs.

• Review of a–z

• 26 digraph stories

• 53 songs (27 review, 26 new)

• 5 chants

• 10 topic-based activities

• 10 review sections

• 10 listening tests

• Stickers with every Student Book

• Teaching notes on every page

Student BookWorkbook

One per

classroom

One per

student

Page 19: 2012 HK Letterland Catalogue

Prim

ary

Year

s

XX

Prim

ary

Year

s

Fix-it Phonics Software - Level 2

Join the Letterlanders and learn English with this interactive softwarethat brings the Fix-it Phonics programme to life.

Stories: Watch 26 digraphs come to life!

Sounds: Listen to 26 digraph sounds & learn key vocabulary.

Songs & Chants: Sing along to learn key digraphs.

Games: Word building and word recognition.

Results: Score cards included.

Single User Licence, PC & Mac

Code TD43

Fix-it Phonics Big Cards - Level 2

These super-sized scenes act as a wonderful focal point for your class. Use them at the start of your Letterland lessonsto introduce each new letter. Look for the vocabulary in the scene together. Show the opposite side of the page whenyou sing the song. As you listen to the song point to the words so the children can start to follow and sing along.

Size 420 x 298 mm 58 pagesCode TC89

Schools to contact us for multipleusers licence.

Big book

format

Page 20: 2012 HK Letterland Catalogue

XX

Primary Years

Student Books

Workbooks

Student Books

Workbooks Teacher’s Guide

4 Audio CDs

Student Pack - Level 3 includes:

• 2 Student Books, including Stickers

• 2 Workbooks

Code FPS3

Teacher’s Pack - Level 3 includes:

• 2 Student Books, including Stickers

• 2 Workbooks

• Audio CD Pack - 4 x CD

• Teacher’s Guide

Code FPT3

StickersFix-it Phonics - Level 3

The final level of the Fix-it Phonics system reviews and develops on what was learnt in the first two levels andintroduces more advanced spellings.

• Review of levels 1 & 2

• 16 new stories

• 50 songs (42 review, 8 new)

• 6 chants

• 6 topic-based activities

• 10 listening tests

• Stickers with every Student Book

• Teaching notes on every page

Student BookWorkbook

One per

classroom

One per

student

Page 21: 2012 HK Letterland Catalogue

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Fix-it Phonics Software - Level 3

Join the Letterlanders and learn English with this interactive softwarethat brings the Fix-it Phonics programme to life.

Stories: Watch 11 more digraphs come to life!

Sounds: Listen to 11 more digraph sounds & learn key vocabulary.

Songs & Chants: Sing along to learn more digraphs.

Games: More word building and word recognition.

Results: Score cards included.

Single User Licence, PC & Mac

Code TD44

Fix-it Phonics Big Cards - Level 3

These super-sized scenes act as a wonderful focal point for your class. Use them at the start of your Letterland lessonsto introduce each new letter. Look for the vocabulary in the scene together. Show the opposite side of the page whenyou sing the song. As you listen to the song point to the words so the children can start to follow and sing along.

Size 420 x 298 mm 28 pagesCode TC90

Schools to contact us for multipleusers licence.

Big book

format

Page 22: 2012 HK Letterland Catalogue

XX

Primary Years

Level 1

Teacher’s Guide Includes a guideto the materials; an activity bank;an assessmentstrand.

Audio CDsUse with StudentBooks to provide:pronunciationsupport; music;chants; listeningexercises.Teaching Scope

What’s in theTeacher’s Guide andAudio CDs in Teacher’s Pack?

Page 23: 2012 HK Letterland Catalogue

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Level 3

Page 24: 2012 HK Letterland Catalogue

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K3 to Primary

Letterland Teacher’s Guide

Fast - With the new Phonemic Awareness Fast Track you can chooseto teach the a–z letter sounds in 2-3 weeks and make your wholeyear more effective.

Strategies - Special Child Strategies and Teacher Strategies thataccelerate learning while keeping it simple and fun.

Easy to use - Clearly structured with lesson plans plus 32 pages ofphotocopiables including extension work and reinforcement.

Timesaving - Invaluable help with assessment.

Size A4 / 8.3”x 11.7” 218 pagesCode TG

(See page 5-6 of this catalogue for full details of all the spelling patternscovered in the guide.)

K3 - Primary Years Teaching Resources

Size 180 x 165mm / 7.1”x 6.8” 85 cards Code T29

Letterland Straight Picture Code Cards

A key resource for transferring Letterland learning to plain letters onthe reverse sides. Features a-z and over 40 other phonemes and spellingpatterns in the new Letterland Teacher’s Guide. Plain letter sides include

brief story explanations as well as useful example words.

An excellent tool for focusing on phonic structure, role-play,language development activities, word building and spelling.Spell out tricky words like saw, my, come, her and brotherearly on, as needed.

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Blends & Digraphs Songs CD

A collection of songs featuring the consonant blends,digraphs and trigraphs contained in the LetterlandTeacher’s Guide. Great to sing, then go over eachrhyming text for guided reading or fluency practice.

42 Songs Code T25

Sammy Snake and Noisy Nick’s Song (sn)Sammy Snake sat down with a snack one day.Noisy Nick sneaked up to snatch it away.‘Don’t snatch,’ snarled Sammy.‘There’s enough for you.’And kindly snapped the snack in two.

Living Code Cards CD-Rom

Ideal companion to the Straight PictureCode card. More details on p.14.

Single User Licence, PC onlyCode T80

Page 25: 2012 HK Letterland Catalogue

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Advanced Teacher’s Guide

Some of you may be familiar with the stories in this guide as they werepreviously covered in the Classic Programme Two Teacher’s Guide. ThisAdvanced Teacher’s Guide uses Letterland’s vivid story logic to explainall the remaining spelling patterns not covered in the K3 to PrimaryYears Letterland Teacher’s Guide. For example, the irregular schwasounds in “America”, soft c and g words and the popular -tion storywhich makes over 1000 words ending in -tion easy to read and spellcorrectly. (See page 5-6 of this catalogue for full details of all the spelling patterns covered in theguide.)

Size A4 / 8.3”x 11.7” 120 pagesCode T43

whAdvanced Picture Code Cards

A key resource for transferring Letterland learning to plainletters. Double-sided cards featuring all the phonemes andspelling patterns taught in the new Advanced Teacher’s Guide.Plain letter sides include brief story explanations as well asuseful example words.

An excellent tool for focusing on phonic structure, role-play, language development activities, word building andspelling.

Size 180 x 165mm / 7.1”x 6.8” 50 cards Code T44

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

“Neverin all my teaching

career has there beeneither a class or an age group

which did not benefit enormouslyfrom the life that Letterland

releases into often very dry andmundane learning tasks.”

Jill Blackadder, PrimaryTeacher, Shetland

Islands, UK

Giant All (ll as in ‘ALL’)Giant All is so tall that he makes me feelso small. Giant All is so tall that he canreach almost all of the apples on handhere in Letterland. But if Giant All wereto fall with a THUD off a wall then hemight not be quite so tall after all!

Advanced Songs CD

Songs to support the learning of some of the spelling patternscovered in the Advanced Teacher’s Guide. The lyrics are providedin a booklet - these can be enlarged to make excellent sharedreading texts. Children may also enjoy acting out what ishappening in the songs.

15 SongsCode T52

Page 26: 2012 HK Letterland Catalogue

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K3 to Primary

Letterland ABC book

This is an updated version of the original Letterland ABC book, which hasover a million copies sold. This best-selling children’s alphabet book hasvibrant illustrations. Each of the 26 scenes depicts a Letterland charactersurrounded by objects beginning with the target sound. Children love findingall the alliterative words, helping to promote their own phonemic awarenessand vocabulary development.

Softback 64 pages

Size 260 x 215mm /10.2”x 8.5” Code ABC SB

Munching Mike’s Alphabet Song‘Mmmm...’, that monster Munching Mike.My, he has an appetite!‘Mmm...’, he hums contentedly,munching mouthfuls merrily.

Alphabet Songs CD

These lively songs about theLetterland characters provide avaluable introduction and revisiontool for learning the letter soundscorrectly. The 29 songs provide anexcellent pronunciation model ofa-z letter sounds, sung to wellknown nursery tunes.

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Early Years Handbook CD

Designed to accompany the Letterland ABCbook, the CD provides a live voice exampleof a teaching style, so you can listen toeach lesson and each letter sound beforeyou teach it. It is useful for children tolisten to on their own as well.

26 tracksCode T27

29 Songs (Letterland theme tune, 26alphabet sounds songs, short vowel soundssong, vowel men: long vowel sounds song)Code T23

Letterland Beyond ABC book and audio book CD

You’ve met the a-z characters, now let’s see what happens when they cometogether to make a new sound in a word. This great new book introduces 20popular digraphs in full colour scenes. The story logic for each new soundis given and children are encouraged to search the scenes looking for thetarget sound in initial, medial and final positions in words. Phonemicawareness and vocabulary development has never been so much fun!

Beyond ABC softback book 48 pagesSize 260 x 215mm / 10.2”x 8.5” Code TD28

Beyond ABC audio book CDCode TD32

ch aw a,e,i,o,ush au aiph ew ayth ow eawh ou eeigh ow ie

oaue

TOPSELLER

New !

ABC Activity Book

Now your child can have even more fun with theirLetterland friends in this fun-filled ABC Activity Book.It is packed with puzzles, games, colouring in, plusover 40 re-usable stickers!

Size 220 x 280mm 28 pagesCode TD69

TOPSELLER

Page 27: 2012 HK Letterland Catalogue

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First Reading Flashcards

A-Z and a-z on 65 double-sided cards. Plain letters on thereverse so children can make the link between thepictogram and the plain letter right from the start.Instructions for correct pronunciation, handy examplesand games. A great way to start enjoying words!

Size 82 x 127mm / 3.2”x 5” 65 cardsCode FC01

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Letterland Vocabulary Cards

Develop a reading and spelling vocabulary rapidly with these self-checking, double-sided cards. Guidelines given for phonemicawareness activities, for use as an assessment tool, and fordeveloping the strategy of Reading by Analogy (Over 280 words).

78 cards featuring pictures/words for each a-z letter sound

3 picture/word cards for each a-z letter sound

Pictures with additional blue border feature words made up ofregular sounds. Children can use these cards for blending andsegmenting exercises.

202 additional words in corner boxes

Arrows on the cards indicate high-frequency words

12 photocopiable Rhyming Words Lists included.

Size 188 x 244mm / 7.4”x 9.6” 86 cardsCode VC

Blends & Digraphs Songs CD

A collection of songs featuring the consonant blends,digraphs and trigraphs contained in the LetterlandTeacher’s Guide. Great to sing, then go over each rhymingtext for guided reading or fluency practice.

42 Songs Code T25

TOPSELLER

Beyond ABC Activity Book

Beyond ABC Activity Book will help your child to confidently go on to learn how letters come together to make new soundsin words - with the help of the friendly Letterland characters. It is packed full of puzzles and activities that make learningfun! It comes complete with 50 reusable stickers that your child can use time and time again.

Size 220 x 280mm 24 pagesCode TD70

New !

Page 28: 2012 HK Letterland Catalogue

19

K3 to Primary

Class Train Frieze

This bright, clear frieze provides a stimulatingreference point for whole class work on lettershapes, sounds and alphabetical order. Also usefulfor linking capital and lower case letter shapes.

Size 1000 x 348mm per section / 39.4”x 13.7” 4 sections Code TD37

Letterland Vowel Scene Posters

These posters provide a visual counterpartto the phonic information you will beteaching. They act as conceptual organisers,reminding children at a glance of importantphonic facts.

Size A2 / 16.5”x 23.4” 4 posters per packCode T31

Action Tricks Poster

Do the actions, make the sounds and learn thealphabet with this great actions poster. All theactions relate directly to the Letterland characters.

The actions help todevelop multisensorymemory cues for lettersounds and can beperformed sitting orstanding. For use withthe Letterland Teacher’sGuide lesson plans.

Size A1 / 23.4”x 33”Code TD38

Magnetic Letters

This new edition of the Letterland MagneticLetters is great for children to experimentwith building words on the fridge, a metaltray or any other metallic surface. The setcomes complete with the long vowels andplain vowels, so even irregular words canbe constructed correctly. Instructionsincluded.

Code T09 62 pieces

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Letterland Class Poster

This clear poster provides a compact,stimulating referencepoint for whole classwork on letter shapesand sounds,alphabetical order andlinking capital andlower case lettershapes. Includes longvowels.

Size A2 / 16.5”x 23.4”Code T30

Letterland Alphabet Desk Strip

These full-colour cardstrips can be put onevery student’s desk foreasy reference to theLetterland alphabet. Each child can also write his/hername on the strip helping to keep their place in theroom as well as in the alphabet!

Size 420 x 99mm / 16.5” x 3.9” Pack of 10 stripsCode T88

Second Reading Flashcards

Pack of 80 versatile flashcards featuring decodable picture-coded words. Lots of game ideas included, and opportunitiesto create meaningful phrases and sentences. Includes keysight words with less regular parts underlined to alert childrento the less regular sound. Plain letters on the reverse sides.

Size 82 x 127mm / 3.2”x 5” 80 cardsCode FC02

Page 29: 2012 HK Letterland Catalogue

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

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Vowel Readers - Blue Series

Letterland Vowel Readers - Blue Series combines easilydecodable words with a few essential high-frequency words.Useful for guided or shared reading and independent practice ofinitial and final phonemes and short medial vowels.Phonic focus: short medial vowels: a, e, i, o, u.

Size 54 x 226mm8 Pages, 6 books per pack

Code T94

Vowel Readers - Red Series

Letterland Vowel Readers - Red Series are designed for firststeps in independent reading. Short vowel decodable textis accompanied by helpful illustrations allowing children togain a sense of real accomplishment as they manage toread the whole book. This new set of readers focuses onthe short vowels: a, e, i, o, u.

Size 54 x 226mm 8 Pages each, 5 books per pack

Code T93

Vowel Readers - Orange Series

Letterland Vowel Readers - Orange Series takes learning vowel soundsto the next stage. In this series, vowel digraphs are introduced.High-frequency words are interspersed throughout interesting storiesthat really put young children safely on the road to reading. 2-4lines of text per page.

Phonic focus: vowel digraphs a-e, e-e, i-e, o-e, u-e, ai, ay, ea, ee,ie, oa, oo.

Size 54 x 226mm 16 Pages, 6 books per packCode T95

Based on the classic Early Readers Set 2b and 2c

Based on the classic Early Readers Set 1a and 1b

Page 30: 2012 HK Letterland Catalogue

21

K3 to Primary

Letterland Workbooks: 1-4

Fully cross-referenced with the Letterland Teacher’s Guide, these carefullystructured workbooks help children move fromrecognising initial sounds to word building.

Stimulating activities provide reinforcementand consolidation of word level skills and aresuitable for group and independent work .

One set per child.

Size A4 / 8.3”x 11.7” 24 pages per bookCode T05

My First Rhyming Activity Book (was First Rhyming Activity Book

+ Building Words Activity Book)

Lively activities encourage children to identify wordsthat rhyme and anticipate word endings - vital stepson the road to reading. There is also creative fun indrawing pictures and colouring in.

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD04

First Sticker Dictionary

Featuring over 120 key words, this attractivesticker dictionary is designed to help youngchildren learn the shapes and sounds of a-z. Withlots of stickers to put in the right places, there’sno end of things to talk about and fun to be had!

Size 220 x 280mm / 8.7”x 11” 16 pagesCode T38

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Pack

of 4

books

Handwriting Practice 2

This write-in activity book is for children progressing tothe first stages of how to join up letters in pre-cursiveletter writing. It also features pre-writing activities,letter formation practice and combining letters to formwhole words and sentences.

Size A4 / 8.3”x 11.7” 56 pagesCode TD23

New ! Pre-cursive

Page 31: 2012 HK Letterland Catalogue

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My Second HandwritingActivity Book

(was Alphabet Sounds Activity Book)

Learn the wonderfully simple LetterlandSounds Trick for discovering a-z lettersounds. Built-in writing and revisionactivities.

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD05

My Second Reading Activity Book

(was Reading Words Activity Book)

Focuses on beginning, middle and final sounds inregular words. With the help of the Letterlanders,children will be able to work out which lettersbelong in each position in a word (spelling) andblend the sounds together into a whole word(reading).

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD06

My Second Alphabet Activity Book

(was Spelling Words Activity Book)

The activities in this book give your child a headstart in spelling simple words. They will soonrecognise consonant and vowel sounds at thebeginnings, middles and ends of words. Gradually,they will also spot regular letter patterns inwords, such as cat, mat and hat.

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD07

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

My Second Rhyming Activity Book(was First Rhyming Activity Book

+ Building Words Activity Book)

Size 220 x 280mm / 8.7”x 11” 24 pagesCode TD08

Page 32: 2012 HK Letterland Catalogue

23

Primary Years

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Handwriting Practice 3

Completing the set of three valuable handwritingpractice books, this activity book focuses on helpingchildren to make the transition from print to joined-up writing. It includes letter templates showing exitstrokes and will help children master writing at speed.

Size A4 / 8.3”x 11.7” 56 pagesCode TD42

New !

Far Beyond ABC Book and audio book CD

The award winning Far Beyond ABC Book features 21 engaging stories, ratherthan boring rules, to explain different spelling patterns. The story logic drawson children’s thinking skills and imaginations, so they easily remember thephonics facts.

Code 260 x 215mm / 10.2”x 8.5” 48 pagesCode TD24

Far Beyond ABC audio book CDCode TD33

Magic e Robot Stories oya_e wr oie_e ar oo (as in boot)i_e or oo (as in foot)o_e eru_e ir

y (as e) ury (as i) air

ear

Cursive

New !

SILVER

Far Beyond ABC Activity Book

This activity book will help your child to confi dentlygo on to learn how even more letters come together tomake new sounds in words - with the help of thefriendly Letterland characters.

Far Beyond ABC Activity Book is packed full of funactivities and puzzles, helping your child to confidentlytackle and enjoy hundreds of new words. It also alsocomes with 50 reusable stickers that your child can usetime and time again!

Size 220 x 280mm 24 pagesCode TD71

New !

Page 33: 2012 HK Letterland Catalogue

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Blends and Digraphs Copymasters

Designed to be used alongside the K3 - Primary YearsTeacher's Guide, these newly revised copymasters arean ideal resource for teaching pupils about key blendsand digraphs. The 59 photocopiable work sheets willhelp children explore spelling patterns at thebeginnings, middles and endings of words. Exerciseson consonant blends, long vowel sounds and themagic e concept all consolidate and reinforce lessonsin the Teacher’s Guide.

Size A4 / 8.3”x 11.7” 59 worksheetsCode T45

Advanced Copymasters

These 48 copymasters are designed to consolidate andextend the teaching content of the Advanced Teacher’sGuide. They provide an excellent resource for class orgroup work on common beginnings and endings of words,shared sounds and vowel digraphs. They are also useful asan activity for children working with parents or helpers.Pupil Record Sheets are included to help keep a record ofindividual progress.

Size A4 / 8.3”x 11.7” 48 worksheetsCode T53

Word Bank Copymasters

These copymasters provide story summaries for all theblends, digraphs and trigraphs taught in the LetterlandTeacher’s Guide.

Picture-coded examples on each page help childrento identify the spelling pattern from the outset.

Space for pupils to collect further examples fromtheir own reading, encouraging them to become‘word detectives’!

Size A4 / 8.3”x 11.7” 25 worksheetsCode T17

Word Books (pack of 10)

This word book helps children to createtheir own dictionary. Each page featureshigh-frequency words and ruled lines toguide children’s handwriting strokes whilethey add to their vocabulary.

One pack for 10 children.

Size A5 / 148 x 210mm 34 pages per bookCode T19

Pack

of 10

books

New !

24Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Page 34: 2012 HK Letterland Catalogue

Activities

Letterland Merit Stickers

Featuring all 26 Letterland characters, these funstickers offer messages of encouragement such as'well done', 'good work' and 'I can read better thanRed Robot', providing a special way to motivateyoung pupils. The stickers are available in packs often sheets.

Size 280 x 220mm 10 sheets per packCode T46

Letterland Alphabet Stickers

The Letterland alphabet in stickers. The stickers can beused as rewards or motivators: learn a letter, win thesticker! Also useful for listening and matching games.New grid layout.

Size A4 / 297 x 210mm 10 sheets per packCode T21

Pack

of 10

sheets

Pack

of 10

sheets

Fun-To-Find Sticker Book

Featuring a range of fabulous full colourscenes, with over 80 fun things to find andstick, this delightful book will give childrenhours of entertainment, as well as helpingthem to develop their word-pictureassociation skills – an early step in learningto read.

Size 220 x 280mm / 8.7”x 11” 16 pagesCode T16

Height Chart

Keep track of how fast your child is growingwith the new Letterland Height Chart. Thisvibrant poster, featuring the Letterlandcharacters in an exciting space scene, isperfect for use in the classroom or at home.The Letterland characters will introduce theshapes & sounds of the alphabet and thechart measurements (metric and imperial)will encourage your child to get to gripswith basic numeracy.

Size 295 x 837mmCode TB89

First Sticker Dictionary

Featuring over 120 key words, this attractivesticker dictionary is designed to help youngchildren learn the shapes and sounds of a-z.With lots of stickers to put in the rightplaces, there’s no end of things to talkabout and fun to be had!

Size 220 x 280mm / 8.7”x 11” 16 pagesCode T38

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong25

Magnetic Letters

This new edition of the LetterlandMagnetic Letters is great for childrento experiment with building words onthe fridge, a metal tray or any othermetallic surface. The set comescomplete with the long vowels andplain vowels, so even irregular wordscan be constructed correctly.Instructions included.

Code T09 62 pieces

Page 35: 2012 HK Letterland Catalogue

Letterland Things to Make & Do

From A to Z, this special activity book provides endless fun foryoung children. All the activities are clearly presented withillustrations and step-by-step practical descriptions. Children willlearn how to cut, trace, copy, fold and colour as well as how tofollow instructions in this most complete activity book. 56 pagesof things to make and do combined with early literacy skillsdevelopment.

Size 220 x 280mm / 8.7”x 11”56 pages, hardback

Code TB97

Letterland Cookbook

Have fun at home or in class making recipeswith the Letterland characters. Introducechildren to new vocabulary and improvelistening skills with the easy-to-follow step-by-step instructions for each recipe.

Size 220 x 280mm / 8.7”x 11” 48 pages, hardback

Code T86

Acti

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26Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

2010

Lucy Lamp Light’s Lotto

Another great game with all the Letterland characters.

Three games for up to 6 players: Lotto, Sorting Game,Memory Game on 6 themes:

Sound and music, animal friends, keeping fit, on the move,things to eat, dressing up

Size 200 x 280mm 6 game boards + 48 lotto cardsCode T92

Giant Alphabet Puzzle

This brightly illustrated new puzzle introduceschildren to all the popular Letterland characters inalphabetical order. You will find that, often,surrounding each character, there are items to spotthat begin with their sound. See how many you canfind!

Size 686 x 483mm 28 piecesCode T68

Action Songs CD

a-z action songs for sheer enjoyment. Every line ofeach verse has its own playful action, illustrated inthe accompanying booklet. Fun at school, home, orin the car!

26 Songs 32 page booklet Code T40

Page 36: 2012 HK Letterland Catalogue

Activities

Make-a-Story Card Game

Play with well over 100 possible sentences to makeimaginative stories with this fun card game. Brightcolourful illustrations for all ages ensure readers of allabilities (even non-readers) can have fun and learn at thesame time. Useful for sentence building, developingpunctuation awareness and generating whole paragraphsand stories! Turn your sentences over and discover a wholenew story you have made on the reverse sides!

Size 82 x 127mm / 3.2”x 5” 64 cardsCode TD35

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong27

Sammy Snake’s Snap

Great for speeding up letter recognition. Playtraditional ‘snap’, ‘odd-one-out’ or ‘pairs’. Thecards can also be used for word building andspelling games. Games ideas and instructionsincluded. Cards: four sets of a-z, long vowels a, e, i, o, uand silent final e.

Size 82 x 63.5mm / 3.2”x 2.5” 112 cardsCode T65

First Rhyming Flashcards

Designed for children aged 3+, these fun-filled flashcardsare ideal for helping young children to identify words thatrhyme and anticipate word endings - vital steps on theroad to reading. Each pack contains 54 cards illustrated infull colour on one side, with a printed word on thereverse. In addition there are two instruction cardsoutlining a range of lively activities to help children learnall about rhyme.

Size 82 x 127mm / 3.2”x 5” 56 cardsCode T49

New !

Letterland ABC Adventures CD-Rom -games and activities

There’s soon to be a party for everyone in Letterland butfirst you have to find and invite them!

Clues will help you to discover all the characters hidden inthe Letterland scenes. When you find a character, you getto play a special game as a reward. There are also songswith actions for each character so you can sing and dancealong.

Single User Licence, PC & Mac

Code T90

Page 37: 2012 HK Letterland Catalogue

Acti

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Bouncy Ben’s Brain Busters

This fun-filled activity book is bursting with fantastic puzzlesand games to keep your child busy. Carefully designedinteractive activities provide entertainment whether your child isup in space with Annie Apple or at the zoo with Zig-Zag Zebra!

Size 220 x 280mm 28 pages + 4 page pull-out & fold-out gameCode TD41

Harry Hat Man’s Holiday Activity Book

Carefully designed interactive activities provide excellententertainment for long journeys, or rainy days and quiet times.There are also eco-tips on every page to spark a child’s eco-awareness and it comes with a FREE giant suitcase sticker, plusextra bonus stickers.

Size 220 x 280mm 24 pagesCode TD20

Alphabet Races

Take part in an alphabet obstacle race! Read the rhyme andplace the 26 Letterland magnets on the obstacle course.Soon you will see that they are racing in alphabeticalorder. But who will be the winner of the race? Why not letyour little one compete! Simply take a photo of your childin a running position, cut it out and stick it on the finalpage. The magnetic letters work on a fridge too!

Size 275 x 215mm 8 pages + 26 magnetsCode TD34

28Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

New !

New !

New !

Page 38: 2012 HK Letterland Catalogue

New !

New !

New !

29

Library

First Picture Word Book

An attractive early picture dictionary, containingover 180 key words all set within the familiarLetterland context. Ideal for both pre-readers andbeginner readers. Packed with talking points andamusing details to entice children back to thisbook time and time again.

Size 243 x 243mm 48 pages, SoftbackCode T13

My ABC of Animals

This beautifully illustrated board book takesyou on an alphabetical safari! With lots ofanimals to spot on every page, your littleone will be developing vocabulary andlearning the alphabet letter sounds & shapesat the same time.

Size 210 x 210mm 20 pages HardbackCode TD21

Library Resources

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

My ABC of Letters

With a character on every page - from AnnieApple to Kicking King and Zig-Zag Zebra –this sturdy board book provides a fun andentertaining way to introduce tiny tots andtoddlers to the letters of the alphabet.

Size 210 x 210mm 28 pages HardbackCode TD36

My ABC of Actions

This bright board book introduces thealphabet sounds using actions linked to theLetterland characters. Through repetitionand rhyme toddlers will be developingvocabulary and learning letter sounds in amulti-sensory way.

Size 210 x 210mm 28 pages HardbackCode TD22

age0-3

age0-3

age0-3

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Alphabet Adventures

This superbly illustrated edition is an ingeniousmixture of education and fun with language. Eachspread provides a different setting for children tosearch for all the a-z Letterland characters.Encourage them to interact with you and describewhat they see. They will be learning new vocabulary,using alliteration and enhancing phonemicawareness naturally!

Size 243 x 243mm 32 pages, SoftbackCode T11

Who’s Hiding? Lift-The-Flap ABC Book

Featuring all the a-z Letterland characters, this delightful flapbook provides a fun and interactive way of familiarising veryyoung children with the letters of the alphabet. Each spreadshows a lively scene, with two or three Letterlanders. Liftingthe flap they discover the full alphabet sequence. The uniquecombination of simple text and fun, interactive illustrationsmakes this a book that young children will enjoy coming backto again and again.

Size 226 x 254mm 16 Pages SoftbackCode T42

Adventure Posters

Pack of three posters themed to the topics ofLand, Air and Sea. The posters are great forencouraging discussion, speculation and closeobservation. Sharp-eyed children will find analliterative object with virtually every letter ofthe alphabet.

Size A2 / 16.5”x 23.4” 3 posters per packCode T67

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

as in page 26-27, Alphabet Adventures

as in page 16-17, Alphabet Adventures

as in page 22-23, Alphabet Adventures

Alphabet Tales

Twenty-three lively stories presented in colourfulcomic strip style. Virtually every sentence is warmlyillustrated, drawing every child into the stories andthe imaginary world of Letterland.

Specially designed to build children’s confidence asthey identify the different a-z Letterland charactersand start to read the simple sentences.

Size 220 x 280mm / 8.7”x 11” 80 pagesCode T64

Page 40: 2012 HK Letterland Catalogue

Classic Storybook Set

A collection of 20 Letterland original stories in the Classic style, forreading to children or for more advanced readers. Each book featuresan entertaining story about one or more of the Letterland charactersand uses interesting text that is strong on alliterative words andvocabulary development.

Size 165 x 185mm 24 pages each 20 titles, hardbackCode TB10

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Library

Bedtime Stories

This new edition of the highly popular LetterlandBedtime Stories is fun to read aloud at any time.Beautifully illustrated throughout, the fiveenchanting tales take the twenty-six Letterlandcharacters through a range of fun situations andentertaining escapades that will delight anyyoung listener.

Size 220 x 280mm 32 pages, SoftbackCode T41

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Alphabet of Rhymes

A beautifully illustrated new edition ofrhymes, featuring all the Letterlandcharacters (a-z). Nostalgic and funny, thisbook demonstrates how learning withLetterland can be so much fun.

Size 243 x 243mm 32 Pages, SoftbackCode T14

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32Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Dippy Duck’s Day of Discovery

Dippy Duck is showing one of her ducklingsaround Letterland on a day of discovery butDippy’s duckling keeps disappearing! Can youspot the missing duckling in any of thethirteen detailed scenes? Featuring all theLetterland characters every scene also hasplenty of things to find that begin with thesounds of the alphabet.

Softback

Size 243 x 243mm / 10”x 10” 32 PagesCode TD45

Letterland Stories - Level 1

This set of five stories is designed for firststeps in independent reading. Short-voweldecodable text is accompanied by helpfulillustrations so children will gain a sense ofreal accomplishment as they learn how toread the whole book.

This is a combined version of Vowel Readers- Red Series on page 20.

Size 167 x 210mm 40 pages, SoftbackCode TC78

Letterland Stories - Level 2

The six stories combine easily decodablewords with a few essential high-frequencywords. The book is great for guided orshared reading and independent practice ofinitial & final phonemes and short medialvowels.

This is a combined version of Vowel Readers- Blue Series on page 20.

Size 167 x 210mm 48 pages, SoftbackCode TC79

Letterland Stories - Level 3a & 3b

Each book takes learning vowel sounds to thenext stage and vowel digraphs are introduced.

This is a combined version of Vowel Readers -Orange Series on page 20.

Size 167 x 210mm 48 pages per book, SoftbackCode TC80a, TC80b

New !

Page 42: 2012 HK Letterland Catalogue

A Christmas Story DVD

The Letterland characters are gathering for a Christmas party, and eachhas a job to do. But one thing is missing... Will Christmas really beChristmas if there isn't any snow? (same level as Once upon a time inLetterland, featuring a-z)

Code V9DVD 55 mins 4 Episodes Dual PAL/NTSC Format DVD

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Once Upon a Time in Letterland DVD

Annie Apple shows Monkey how to slip through a page into Letterland. ThereMonkey meets the Letterland characters and discovers why books can be soexciting as he starts learning to read. Children will quickly recognise all thecharacters and learn some of their sounds. Can be watched in separate episodes.(Featuring a-z)

Code V10DVD 55 mins 4 Episodes Dual PAL/NTSC Format DVD

Detective Dippy Duck DVD

Who took Quarrelsome Queen's quilt? All the Letterland characters (a-z) share inDippy Duck's search. Includes the five Vowel Men (long vowels a, e, i, o, u).

Code V8DVD 55 mins 4 Episodes Dual PAL/NTSC Format DVD

DVD

ETC Educational Technology Connection (HK) Ltd Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]/Showroom: Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Page 43: 2012 HK Letterland Catalogue

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Home Starter Set: a - z only

Letterland ABC book Early Years Handbook CD Alphabet Songs CD Once Upon a Time in Letterland DVD

Letterland Teacher’s Guide Beyond ABC book + audio CD Letterland Picture Code Cards Blends and Digraphs Songs CD

Advanced Teacher’s Guide Advanced Picture Code Cards Advanced Songs CD

Word building and all 44 phonic sounds:

Letterland Shop/Showroom Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pm Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong (Tai Koo MTR Exit E) Mon, Tues, Thurs, Fri - by appointment

Star

ter

Sets

School Essentials - All the above plus:

Early Years Handbook Big Picture Code Cards, Vocabulary Cards Living ABC! CD-Rom, Living Code Cards CD-Rom Early Years Handwriting Copymasters, A-Z Copymasters Sentences Copymasters Early Years Workbook 1-4, Letterland Workbook 1-4 Wall Train Frieze, Vowel Scene Posters Blends and Digraphs Copymasters, Advanced Copymasters

Page 44: 2012 HK Letterland Catalogue

For answers to all your questions and the latest information - visit the Letterland International Website at:

www.letterland.com

“The message I want toconvey: Letterland works!”

Bonnie MacGregorESL Teacher, 1st Grade

Toronto, Canada

“Letterland is themost effective of all the

synthetic phonics programs forchildren that I have observed and

have worked. This program is not onlyextremely well-thought out, it is highly

imaginative and distinctly and usefully memorable.”

Bob Schlagal, Ph.D. Department of Language, Reading &

Exceptionalities, AppalachianState University

“I thank you for your program.You have made teaching language

arts an adventure that I would never haveexperienced if I had not had the great fortuneof stumbling upon your program chatting with

an Australian teacher on a 1997 coach tour of Europe.”

One little person has told me that he'd rather goto Letterland than to Disneyland!”

Terri Schwartz, Year 1 TeacherManitoba, British Columbia

“For me, as a literacy specialist and

a special educator, I find it themost useful phonics program that

I have ever used.”

Saylor HeidmannEducational & LearningDisabilities Consultant

New Haven, Conn, USA

Exclusively Distributed by:ETC Educational Technology Connection (HK) Ltd

Room 1509, Cityplaza 4, Tai Koo Shing, Hong Kong

Tel: 2653 2789 Fax: 2656 1627 Email: [email protected]

Opening Days/Hours: Wednesday 10:00 am - 6:00 pm, Saturday 10:00 am - 4:00 pmMon, Tues, Thurs, Fri - by appointment

Letterland materials use Britishspellings and pronunciation.

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