2012 forest river forester
TRANSCRIPT
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Class C Sales Training
1Thursday, April 26, 12
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Forest River, Inc.
Division of Berkshire Hathaway, Warren Buffet CEO
Enormous buying power
One of the largest RV manufacturers in North America
Long history of stability, includes companies like...
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our advantages
Each division of Forest River is run independently
Lean, no multiple layers of management
Customer/Dealer input integral to product design
Host of standard features
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Construction
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Roof construction
R-18
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Roof construction
Ceiling Material
R-18
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Roof construction
Urethane AdhesiveCeiling Material
R-18
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Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
R-18
5Thursday, April 26, 12
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Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
1 ½” Aluminum Tube
R-18
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Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam1 ½” Aluminum Tube
R-18
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Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
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Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam
Substrate1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
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Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam
Substrate1 ½” Aluminum Tube
R-18
5Thursday, April 26, 12
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Roof construction
Urethane AdhesiveCeiling Material 3” EGS Steel Strapping
Molded Duct
High Density Block Foam
Substrate1 ½” Aluminum Tube
Full Walk On One Piece FiberglassR-18
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Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
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Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
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Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
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Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
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Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
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1 ½” Aluminum Tube
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
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1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
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1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
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1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
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Decorative Wall Board
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
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Decorative Wall Board
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
2”
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
6Thursday, April 26, 12
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Decorative Wall Board
1 ½” Aluminum Tube
High Density Block Foam
1 ½”
Azdel SuperLite (R-2)
Urethane Adhesive
Gel Coat Fiberglass
EGS Steel Strapping
2”
Wall ConstructionOurs
R-9.5
Other Guys
R-5.5
1 ½”
1”
Lauan (R-0.3)
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Exterior Air Film
Exterior Fiberglass
Wood Paneling
Block Foam
Wall Board
Inside Air Film
0.17
0.31
0.13
4.17
0.13
0.68
5.59 R-Value (max)
1” Foam
1 1/2” Sidewall
The Competition
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Exterior Air Film
Exterior Fiberglass
Wood Paneling
Block Foam
Wall Board
Inside Air Film
0.17
0.31
0.13
4.17
0.13
0.68
5.59 R-Value (max)
1” Foam
1 1/2” Sidewall
The Competition
71%Higher R-Value
9.55 R-Value (max)
Exterior Fiberglass
Wall Board
0.17
0.31
2
6.26
0.13
0.68
1 1/2” Foam
2” Sidewall
Our Sidewall
Inside Air Film
Block Foam
Azdel SuperLite
Exterior Air Film
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azdel vs. plywood
Lauan Plywood
50% Lighter 13lbs per 4x8 sheet
Unaffected by Moisture Can Warp, Rot and Mold
R-2 Thermal Insulation 0.3 R-Value
Excellent Sound Absorption Poor Sound Absorption
Excellent Thermal Break Poor Thermal Break
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floor
R-8
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floor
Fiberglass Bottom Board
R-8
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floor
Urethane AdhesiveFiberglass Bottom Board
R-8
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floor
Urethane AdhesiveFiberglass Bottom Board
1 ½” Aluminum Tube
R-8
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floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
1 ½” Aluminum Tube
R-8
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floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
1 ½” Aluminum Tube
R-8
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floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
Seamless Decking 1 ½” Aluminum Tube
R-8
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floor
Urethane Adhesive
High Density Block FoamFiberglass Bottom Board
Seamless Decking 1 ½” Aluminum Tube
Beauflor
R-8
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Beauflor vs. linoleum
Traditional Vinyl Flooring
Vinyl Back Paper Back, Absorbs Moisture
Unaffected by Moisture Mold and Mildew
Slip Resistant High Gloss is Slippery When Wet
Easy to Repair Curls When Cut Due to Moisture
7 Year Cold Crack Warranty No Cold Crack Warranty
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Forester upgrades
Skirt paint
Vinyl soft-touch ceiling
Recessed glass light fixtures
Fiberglass running boards
Serta pillow top mattress
Fiberglass front cap
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Forester Upgrades
Floor lighting
Hidden hinges
Cedar lined closets
Outside security light
Upgraded Fabrics
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optional leveling system
Each cylinder has its own pump and reservoir
10”x10” foot pad
Power extend, power retract
Fully automatic
24/7 Technical support line
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pre-delivery inspection
20,000 square feet
24-inch per hour rain simulation
Pressurized leak test
Daily feedback to managers
Test drive lanes
Dealer/customer viewing lounge
In addition to production QC
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certified green
Waste reduction
Use of sustainable materials
Recycling and reuse of materials
Indoor environmental air quality
www.tragreen.com
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Roadside assistance
Free for the first year
Unlimited Road Service
RV Technical Assistance
RVDA Endorsed
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