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2012Annual Market Report
“If everyone is moving forward together,
then success takes care of itself.”
- Henry Ford
Brookwood Women’s Medical Center
Table of ContentsState of the Market 2
Cushman & Wakefield Alliance 3
Office Market Overview 4
Industrial Market Overview 6
Retail Market Overview 8
Annual Market Report | 2012
1
From its early role as an industrial and manufacturing center to the current diversification in healthcare, banking,
technology, and transportation, Alabama’s economy has continuously evolved in response to economic challenges
and changing conditions. In 2011, the state’s economy made modest improvements, and it continues to rebound
from the damaging effects of the economic recession. While there are remaining obstacles, we anticipate that
commercial real estate will experience steady growth in 2012 as Birmingham and the state of Alabama continue
to regain solid economic footing.
Unemployment remains a factor in the recovery process for the commercial real estate industry. The state of
Alabama continued to make modest gains in employment in 2011, with the pace of those gains increasing during
the second half of the year. The unemployment rate for the state was 8.1%, while the unemployment rate for
metropolitan Birmingham was 6.8%, which is significantly below the national unemployment level of 8.5%. As
the employment picture continues to improve both locally and nationally, consumer confidence and likewise,
commercial leasing and sales activity, should improve as well.
Despite the challenging economic environment, the state of Alabama upholds a vibrant healthcare community,
notably in major metropolitan areas such as Birmingham, Huntsville, Mobile, and Montgomery. In response to the
changing dynamics in healthcare, the EGS team has created a strategic focus in order to serve as a resource for
physicians, healthcare practice groups, and healthcare providers. We provide our clients expertise in evaluating
their real estate decisions in order to bring value to their healthcare practices.
As we begin our 25th year, EGS will continue to play a key role in the communities we serve by providing the
highest possible level of leadership, innovation, integrity and teamwork. In this spirit of service, we offer our 2012
Annual Market Report, presenting our in-depth analysis of the trends and transactions that shape Alabama’s office,
industrial and retail landscape.
State of the Market 2012
2
Children’s Hospital Photo Courtesy of The Birmingham News
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Cushman & Wakefield: Expertise at your fingertips, in Birmingham and beyond
EGS Commercial Real Estate is based in Alabama, but
we offer the world to our clients through our alliance
with Cushman & Wakefield, one of the world’s premier
corporate real estate firms. Offering a full array of real
estate services in all major business centers around
the United States and the world, Cushman & Wakefield
is a market leader in all of its core businesses, setting
the standard for knowledge, service and execution.
As a founding member in 2002 of the Cushman &
Wakefield Alliance, a group of independently owned
“best in class” real estate firms, EGS partners with
C&W and other members of the C&W Alliance to
provide nationwide and international expertise for
brokerage and other real estate services. The C&W
Alliance has expanded to 750 brokerage professionals
in 28 firms, covering 59 markets throughout the U.S
and Puerto Rico.
Our clients experience a seamless delivery of quality
services in other markets, while continuing to work
with EGS, the local company they know and trust.
Additionally, we are able to offer clients access to a
wealth of resources and vertical capabilities spanning
all areas of commercial real estate, including
brokerage services, global supply chain solutions,
specialty practice groups and capital market services.
With 235 offices in 60 countries, including 114 offices
in the U.S., our network of real estate professionals
offers highly focused real estate and business
solutions aimed at improving overall performance
and operational productivity for owners, occupiers
and investors. You can rely on EGS not only for our
local expertise and market knowledge, but also as
your real estate advisor wherever your needs may be,
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3
Photo Courtesy of The Birmingham News
The Birmingham office market ended 2011 with negative absorption of 386,538 square feet (sf), a continued
decrease from 2010, which ended with negative absorption of 117,561 sf. The occupancy rate for 2011 was 87.6%,
down slightly from 89.9% at the end of 2010. Rents held steady in most submarkets with an average weighted
rental rate of $19.44 psf for the office market and $20.91 psf for Class A space.
The majority of negative absorption during 2011 took place in the Central Business District (CBD), which had
negative absorption of 286,458 sf. Direct occupancy for the CBD was 87.4%, a decrease from 92.9% in 2010.
The major contributor to this decrease in occupancy was the Regions Plaza building, an older, vacant 211,000-sf
building, which was listed on the market as multi-tenant space for lease in the first quarter of 2011.
The Midtown submarket also had negative absorption in 2011, ending the year with negative 52,088 sf. The Midtown
submarket, however, continues to maintain Birmingham’s highest occupancy rate at 91.3%, with 93.0% occupancy
in Class A space. This is a slight decrease from 2010, which ended at 93.4% total occupancy. The decrease in
occupancy for the Midtown submarket was primarily due to several large vacancies, which occurred due to tenants
vacating or downsizing their office space.
$17.00
$17.50
$18.00
$18.50
$19.00
$19.50
$20.00
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2007 2008 2009 2010 2011
Birmingham Office MarketOverall Market Trends
Direct Available Space Sublease Space
0%
2%
4%
6%
8%
10%
12%
14%
16%
2007 2008 2009 2010 2011
Birmingham Office MarketVacancy Trending
CBD Midtown Suburban Total Market
$14.00$15.00$16.00$17.00$18.00$19.00$20.00$21.00$22.00
2007 2008 2009 2010 2011
Birmingham Office MarketDirect Rental Rates
Class A Class B Total Market
$17.00
$17.50
$18.00
$18.50
$19.00
$19.50
$20.00
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2007 2008 2009 2010 2011
Birmingham Office MarketOverall Market Trends
Direct Available Space Sublease Space
0%
2%
4%
6%
8%
10%
12%
14%
16%
2007 2008 2009 2010 2011
Birmingham Office MarketVacancy Trending
CBD Midtown Suburban Total Market
$14.00$15.00$16.00$17.00$18.00$19.00$20.00$21.00$22.00
2007 2008 2009 2010 2011
Birmingham Office MarketDirect Rental Rates
Class A Class B Total Market
$17.00
$17.50
$18.00
$18.50
$19.00
$19.50
$20.00
0
250,000
500,000
750,000
1,000,000
1,250,000
1,500,000
1,750,000
2,000,000
2,250,000
2007 2008 2009 2010 2011
Birmingham Office MarketOverall Market Trends
Direct Available Space Sublease Space
0%
2%
4%
6%
8%
10%
12%
14%
16%
2007 2008 2009 2010 2011
Birmingham Office MarketVacancy Trending
CBD Midtown Suburban Total Market
$14.00$15.00$16.00$17.00$18.00$19.00$20.00$21.00$22.00
2007 2008 2009 2010 2011
Birmingham Office MarketDirect Rental Rates
Class A Class B Total Market
Office Market | 2012
4
Birmingham’s suburban submarkets, which include 280/Southern, Hoover/Riverchase, and Vulcan/Oxmoor, had
only modest changes in occupancy levels from 2010. While the 280/Southern submarket had negative absorption
of 113,889 sf in 2011, direct occupancy, which does not include sublease space, decreased only slightly to 87.4%,
down from 89.5% in 2010. Occupancy for the Hoover/Riverchase submarket remained virtually unchanged at
82.6%, up from 82.5% at the end of 2010. In the Vulcan/Oxmoor submarket, which is comprised mostly of Class B
and Business Park space, occupancy increased to 81.9%, up from 75.4% at the end of 2010.
A positive for the Birmingham office market was the continued
decrease in the amount of available sublease space. At year-end
2011, the amount of available sublease space in the Birmingham
office market had decreased to 658,593 sf, as compared to
810,756 sf at year-end 2010. This brings the overall occupancy
rate for the Birmingham office market, including both direct
occupancy and sublease space, to 83.8%, a slight decrease from
85.3% in 2010. In addition, there has also been virtually no new
office construction in the Birmingham market. While many larger
markets have endured the harsh effects of overly aggressive
development, the conservative approach of Birmingham’s local
development community will continue to have a positive impact
on overall occupancy for Birmingham’s office market.
OFFICE SUBMARKET STATISTICS
Submarket Total SF Direct
Available SF % Occupied YTD
Absorption Available
Sublease SF
Average Weighted
Rental Rate* CBD 5,165,764 651,952 87.4% (286,458) 124,234 $20.34 Midtown 4,005,209 346,911 91.3% (52,088) 23,386 $20.10 280/Southern 5,444,559 683,900 87.4% (113,889) 503,061 $20.73 Hoover/Riverchase 1,961,284 341,487 82.6% 2,157 5,512 $16.76 Vulcan/Oxmoor 823,591 138,815 83.1% 63,740 2,400 $13.80 TOTAL 17,400,407 2,163,065 87.6% (386,538) 658,593 $19.44 *Rental rates reflect $psf/year full service
MARKET SNAPSHOT
2011 Change from
2010 CBD Direct Vacancy
12.6%
Non-CBD Direct Vacancy
12.4%
CBD Class A Direct Avg. Rental Rate
$20.48
Non-CBD Class A Direct Avg. Rental Rate
$21.04
OFFICE SUBMARKET STATISTICS
Submarket Total SF Direct
Available SF % Occupied YTD
Absorption Available
Sublease SF
Average Weighted
Rental Rate* CBD 5,165,764 651,952 87.4% (286,458) 124,234 $20.34 Midtown 4,005,209 346,911 91.3% (52,088) 23,386 $20.10 280/Southern 5,444,559 683,900 87.4% (113,889) 503,061 $20.73 Hoover/Riverchase 1,961,284 341,487 82.6% 2,157 5,512 $16.76 Vulcan/Oxmoor 823,591 138,815 83.1% 63,740 2,400 $13.80 TOTAL 17,400,407 2,163,065 87.6% (386,538) 658,593 $19.44 *Rental rates reflect $psf/year full service
MARKET SNAPSHOT
2011 Change from
2010 CBD Direct Vacancy
12.6%
Non-CBD Direct Vacancy
12.4%
CBD Class A Direct Avg. Rental Rate
$20.48
Non-CBD Class A Direct Avg. Rental Rate
$21.04
Office Market (continued)
5
The Luckie Building
Industrial Market | 2012
The Birmingham industrial market experienced a significant increase in activity during 2011. The excess industrial
inventory available in the Birmingham market over the last several years resulted in a decline in rental rates,
which is a contributing factor to the increase in activity. Several new tenants moved into the Birmingham market,
and many local companies expanded their presence. The increase in activity has resulted in a substantial rise
in occupancy levels from 2010. The year-end direct occupancy rate for 2011 was 84.0%, up from 78.9% at the
end of 2010. However, sublease space had a significant effect on the market. The overall occupancy rate for the
Birmingham industrial market including sublease space was 79.3%,
still a positive trend from 76.3% at the end of 2010.
While the majority of Birmingham’s five industrial submarkets
experienced an increase in occupancy levels, the Southwestern
submarket had the most considerable changes in occupancy. Direct
absorption for the Southwestern submarket was 390,260 square feet
(sf) at the end of 2011, an improvement from negative absorption of
24,100 sf at the end of 2010. Direct occupancy for the Southwestern
submarket increased to 80.0% in 2011, a dramatic increase from 62.7%
at year-end 2010. Two significant lease transactions contributing to
the rise in occupancy were Caterpillar Logistics Services, a new tenant
in the Birmingham market, who leased 160,160 sf of bulk distribution
space at Jefferson Metropolitan Park and the 100,000 sf expansion
of L’Oreal to a total of 220,220 sf in the same development. -300,000-200,000-100,000
0100,000200,000300,000400,000500,000600,000700,000800,000
2007 2008 2009 2010 2011
Birmingham Industrial MarketAbsorption by Property Type
Bulk Distribution Office/Warehouse Service Center
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2007 2008 2009 2010 2011
Birmingham Industrial MarketVacancy Trending
Bulk Distribution Office/Warehouse Service Center
70%
18%
12%
Birmingham Industrial MarketAvailable Space by Property Type
Bulk Distribution Office/Warehouse Service Center
-300,000-200,000-100,000
0100,000200,000300,000400,000500,000600,000700,000800,000
2007 2008 2009 2010 2011
Birmingham Industrial MarketAbsorption by Property Type
Bulk Distribution Office/Warehouse Service Center
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2007 2008 2009 2010 2011
Birmingham Industrial MarketVacancy Trending
Bulk Distribution Office/Warehouse Service Center
70%
18%
12%
Birmingham Industrial MarketAvailable Space by Property Type
Bulk Distribution Office/Warehouse Service Center
6
Shelby West Commerce Center
Industrial Market (continued)
The Southern submarket also saw marked improvement in 2011 with year-end positive absorption of 219,763 sf,
an increase from negative 10,972 sf absorbed at the end of 2010. Direct occupancy for the Southern submarket
increased to 86.1%, up from 80.5% at year-end 2010. Most of the absorption occurred in the bulk distribution
product type, including 94,600 sf at Shelby West Commerce Center, a speculative 154,000-sf bulk distribution
warehouse developed by EGS. JanPak, an established company in the Birmingham market, and Kauffman Tire, a
new tenant to the Birmingham market, each leased 47,300 sf in this development.
We anticipate that the Birmingham industrial market will continue to see improvement in overall occupancy in
2012. No new speculative development, the interest in space spurred by the completion of Norfolk Southern’s
intermodal facility in 2012, and the supplier activity being created by the expansion of automobile manufacturing
in our area, should lead to a more vibrant industrial market at the end of 2012.
MARKET SNAPSHOT
2011 Change from
2010
Direct Vacancy 16.0%
Bulk Distribution Avg. Net Rental $3.56
Office/Warehouse Avg. Net Rental $6.35
Service Center Avg. Net Rental $6.66
INDUSTRIAL SUBMARKET STATISTICS
Submarket Total SF Direct
Available SF % Occupied YTD
Absorption Available
Sublease SF
Average Weighted
Rental Rate* Central 4,197,328 578,027 86.2% 80,226 6,400 $3.79 Eastern 1,247,100 244,377 80.4% (17,995) 0 $3.68 Oxmoor Valley 2,666,564 465,317 82.5% 57,873 80,199 $5.67 Southern 3,947,937 548,893 86.1% 219,763 590,016 $4.87 Southwestern 2,248,677 449,135 80.0% 390,260 0 $3.86 TOTAL 14,307,606 2,285,749 84.0% 730,127 676,615 $4.44 *Rental rates reflect $psf/year
INDUSTRIAL SUBMARKET STATISTICS
Submarket Total SF Direct
Available SF % Occupied YTD
Absorption Available
Sublease SF
Average Weighted
Rental Rate* Central 4,197,328 586,777 86.0% 71,476 6,400 $3.78 Eastern 1,247,100 244,377 80.4% (17,995) 0 $3.68 Oxmoor Valley 2,666,564 465,317 82.5% 57,873 80,199 $5.67 Southern 3,947,937 548,893 86.1% 219,763 590,016 $4.87 Southwestern 2,248,677 449,135 80.0% 390,260 0 $3.86 TOTAL 14,307,606 2,294,499 84.0% 721,377 676,615 $4.43 *Rental rates reflect $psf/year
MARKET SNAPSHOT
2011 Change from
2010
Direct Vacancy 16.0%
Bulk Distribution Avg. Net Rental $3.56
Office/Warehouse Avg. Net Rental $6.35
Service Center Avg. Net Rental $6.66
-300,000-200,000-100,000
0100,000200,000300,000400,000500,000600,000700,000800,000
2007 2008 2009 2010 2011
Birmingham Industrial MarketAbsorption by Property Type
Bulk Distribution Office/Warehouse Service Center
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
2007 2008 2009 2010 2011
Birmingham Industrial MarketVacancy Trending
Bulk Distribution Office/Warehouse Service Center
70%
18%
12%
Birmingham Industrial MarketAvailable Space by Property Type
Bulk Distribution Office/Warehouse Service Center 7
Occupancy remained flat across Birmingham’s retail market in 2011, a trend that is likely to continue in 2012. The
tight market is the result of little new development taking place or new retail tenants moving into the Birmingham
area. The Birmingham market experienced negative absorption of 144,038 square feet (sf) in 2011, a decline from
positive 35,620 sf in 2010. Although occupancy rates shifted across each submarket, the total occupancy rate for
2011 remained unchanged from 87.6% in 2010. Average weighted rental rates declined from $15.77 per square foot
(psf) in 2010 to $15.27 psf in 2011.
The Highway 31 South submarket maintains the highest occupancy level in the Birmingham market of 94.6%, an
increase from 92.2% at the end of 2010. Community & Power centers in the Highway 31 South submarket had the
highest occupancy levels at 97.8%. The average weighted rental rate also increased to $12.38 psf, up from $10.75 psf
at year-end 2010. Due to its close proximity to I-65 and I-459, two of Birmingham’s most traveled transportation
corridors, the Highway 31 South submarket is well-positioned to maintain high occupancy levels.
$12.00$12.50$13.00$13.50$14.00$14.50$15.00$15.50$16.00$16.50
2,400,000
2,500,000
2,600,000
2,700,000
2,800,000
2,900,000
3,000,000
3,100,000
3,200,000
2007 2008 2009 2010 2011
Birmingham Retail Market Available Space vs. Rental Rates
Available Space Rental Rate
(500,000)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2007 2008 2009 2010 2011
Birmingham Retail Market Available Space vs. Absorption
Available Space Absorption
0.0%
3.0%
6.0%
9.0%
12.0%
15.0%
18.0%
2007 2008 2009 2010 2011
Birmingham Retail Market Vacancy Trending by Property Type
Unanchored & Specialty Neighborhood
Community & Power Regional & Super Regional
$12.00$12.50$13.00$13.50$14.00$14.50$15.00$15.50$16.00$16.50
2,400,000
2,500,000
2,600,000
2,700,000
2,800,000
2,900,000
3,000,000
3,100,000
3,200,000
2007 2008 2009 2010 2011
Birmingham Retail Market Available Space vs. Rental Rates
Available Space Rental Rate
0.0%
3.0%
6.0%
9.0%
12.0%
15.0%
18.0%
2007 2008 2009 2010 2011
Birmingham Retail Market Vacancy Trending by Property Type
Unanchored & Specialty Neighborhood
Community & Power Regional & Super Regional
-500,000
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2007 2008 2009 2010 2011
Birmingham Retail Market Available Space vs. Absorption
Available Space Absorption
$12.00$12.50$13.00$13.50$14.00$14.50$15.00$15.50$16.00$16.50
2,400,000
2,500,000
2,600,000
2,700,000
2,800,000
2,900,000
3,000,000
3,100,000
3,200,000
2007 2008 2009 2010 2011
Birmingham Retail Market Available Space vs. Rental Rates
Available Space Rental Rate
(500,000)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
2007 2008 2009 2010 2011
Birmingham Retail Market Available Space vs. Absorption
Available Space Absorption
0.0%
3.0%
6.0%
9.0%
12.0%
15.0%
18.0%
2007 2008 2009 2010 2011
Birmingham Retail Market Vacancy Trending by Property Type
Unanchored & Specialty Neighborhood
Community & Power Regional & Super Regional
Retail Market | 2012
8
The Highway 280 and Hoover/Riverchase submarkets also had an increase in occupancy levels in 2011. Occupancy
for the Highway 280 submarket was 87.6% at the end of 2011, up from 86.2% in 2010, while occupancy for the
Hoover/Riverchase submarket increased to 89.6%, up from 87.9% in 2010. The Highway 280 and Hoover/Riverchase
submarkets include three of Birmingham’s Regional & Super Regional Centers, and therefore, maintain the market’s
highest rental rates at $19.24 psf and $31.75 psf, respectively.
The largest decline in occupancy for Birmingham’s retail market
during 2011 occurred in the Eastern and Western submarkets.
Occupancy for the Eastern submarket was 85.9%, a decrease from
87.3% at the end of 2010. Occupancy for the Western submarket
was 83.3%, a decline from 86.2% at year-end 2010. Several empty
big box spaces located throughout these two submarkets have
contributed to the decline.
Birmingham is still considered an appealing market for new
retail development, particularly along the U.S. Highway 31
South and U.S. Highway 280 corridors. As Birmingham’s job
growth continues on an upward trend in 2011, we anticipate that
Birmingham’s retail sector will benefit from increased demand,
as national retailers continue to drive activity and store closures
diminish. Construction activity will continue to lag through 2012,
while overall leasing activity should continue to improve.
Retail Market (continued)
RETAIL SUBMARKET STATISTICS
Submarket Total SF Direct
Available SF % Occupied YTD
Absorption
Average Weighted
Rental Rates* Central 3,520,737 417,019 88.2% (29,437) $13.66 Eastern 3,763,468 529,383 85.9% (52,195) $9.81 Eastwood/Irondale 1,648,783 204,173 87.6% 8,458 $11.15 Highway 280 3,326,398 411,065 87.6% 18,128 $19.24 Highway 31 South 1,873,837 100,617 94.6% 1,829 $12.38 Hoover/Riverchase 4,908,643 510,519 89.6% 4,066 $31.75 Northern 2,018,126 297,272 85.3% (1,874) $8.81 Western 3,162,117 529,632 83.3% (93,013) $9.57 TOTAL 24,222,109 2,999,680 87.6% (144,038) $15.27
*Rental rates reflect $psf/year
MARKET SNAPSHOT
2011 Change from
2010 Direct Vacancy
12.4%
Unanchored & Specialty Avg. Rental Rate
$11.85
Neighborhood Avg. Rental Rate
$10.32
Community & Power Avg. Rental Rate
$12.68
Regional & Super Regional Avg. Rental Rate
$32.55
RETAIL SUBMARKET STATISTICS
Submarket Total SF Direct
Available SF % Occupied YTD
Absorption
Average Weighted
Rental Rates* Central 3,520,737 417,019 88.2% (29,437) $13.66 Eastern 3,763,468 529,383 85.9% (52,195) $9.81 Eastwood/Irondale 1,648,783 204,173 87.6% 8,458 $11.15 Highway 280 3,326,398 411,065 87.6% 18,128 $19.24 Highway 31 South 1,873,837 100,617 94.6% 1,829 $12.38 Hoover/Riverchase 4,908,643 510,519 89.6% 4,066 $31.75 Northern 2,018,126 297,272 85.3% (1,874) $8.81 Western 3,162,117 529,632 83.3% (93,013) $9.57 TOTAL 24,222,109 2,999,680 87.6% (144,038) $15.27
*Rental rates reflect $psf/year
MARKET SNAPSHOT
2011 Change from
2010 Direct Vacancy
12.4%
Unanchored & Specialty Avg. Rental Rate
$11.85
Neighborhood Avg. Rental Rate
$10.32
Community & Power Avg. Rental Rate
$12.68
Regional & Super Regional Avg. Rental Rate
$32.55
9
Target - Colonial Promenade at Fultondale
505 20th Street North, Suite 700
Birmingham, Alabama 35203
Main: (205) 939-4440
www.egsinc.com