2012 corporate brochure

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GLOBAL LOGISTICS LEADER

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Page 1: 2012 Corporate Brochure

GLOBAL LOGISTICS LEADER

Page 2: 2012 Corporate Brochure

DELIVERING PEACE OF MIND

AIMING TO BE THE WORLD’S GLOBAL LOGISTICS LEADERHanjin Shipping’s corporate vision, “The Global Logistics Leader,” captures the company’s mission to become the global leader not only in the shipping industry but also in total logistics services. This is Hanjin Shipping’s main objective in realizing our mission: “We move global trade.”

We know that to become the world’s logistics leader, we need to strengthen our core container and bulk businesses through fleet expansion and efficient trade management. At the same time, we will continue to diversify our business portfolio to include marine terminals, third party logistics services, ship repair yards, IT service providers, and ship management businesses.

Hanjin Shipping’s slogan, “Beyond the Ocean,” represents our pioneering spirit to encompass the seven seas and six continents. It also represents our firm resolve to overcome the current economic hardships and to solidify our leadership in global logistics.

GLOBAL LOGISTICS LEADER 1

DELIVERING PEACE OF MIND 1

CORPORATE PROFILE 1

CEO’S MESSAGE 2

SAILING TO A NEW HORIZON 6

AWARDS & CORPORATE HISTORY 8

MOVING THE WORLD ONE SHIP AT A TIME 12

CONTAINER BUSINESS 14

BULK BUSINESS 16

TERMINAL BUSINESS 18

THIRD PARTY LOGISTICS 20

TRUSTED AFFILIATES & SUBSIDIARIES 22

FULFILLING OUR CORPORATE RESPONSIBILITY 28

CUSTOMER SATISFACTION 30

ENVIRONMENTAL RESPONSIBILITY 32

SOCIAL RESPONSIBILITY 34

GLOBAL NETWORKS 36

GLOBAL DIRECTORY 38

Page 3: 2012 Corporate Brochure

Chairwoman & CEO Eun Young Choi

Dear Valued Customers and Shareholders,

I would like to thank each and every one of you for your continued support. It is that support which has enabled us to grow into one of the world’s leading maritime carriers.

We believe that customer satisfaction and trust are the two primary sources of our growth. Over the years, we have proven our commitment to customers in every corner of the world.

We have not limited ourselves to simply transporting cargo. We have established ourselves as a true business partner who understands the many and varied needs of our customers. We champion transparent management and corporate responsibility, and we recognize that our responsibility extends beyond our customers to the environment and society at large.

Hanjin Shipping’s belief in customer-oriented service has been the driving force in expanding our business and reinforcing our corporate values. This belief is being demonstrated at this very moment on every ocean and continent in the world.

With shipping at our core, we will continue to provide optimum logistics solutions to our customers. Those solutions are made possible by the synergy effect among our many businesses, including 3PL, ship management, ship repair, logistics IT, terminal operations and more. All of these endeavors promise us a bright future “Beyond the Ocean.”

Our challenge to become the best global logistics provider, growing side by side with our customers, will never stop.

GLOBAL LOGISTICS LEADER 2 | 3

CEO’S MESSAGE

Page 4: 2012 Corporate Brochure

CEO’S MESSAGE

Thank you for your continuous and unwavering support of Hanjin Shipping.

Hanjin Shipping is a global total logistics company transporting over 100 million tons of cargo annually with approximately 200 ships, including container, bulk, tanker and LNG.

With a network of offices located worldwide, we provide our customers with optimum logistics services and advanced global IT systems. Our service has enabled us to be recognized as the best logistics partner by many of the world’s foremost companies.

We are also a global terminal operator, running 13 dedicated terminals and ODCYs in the world’s major logistics hubs. Today, we are expanding our logistics network while remaining highly competitive in the world marketplace.

3PL is one of our major business endeavors as we aim to be the world’s best SCM (Supply Chain Management) provider. We are stretching our network around the globe and developing new products and services to satisfy our customers’ needs.

To ensure their success, Hanjin Shipping will continue to provide customers with the services they expect and deserve.

President & CEO Young Min Kim

Vision

THE GLOBAL LOGISTICS LEADER

MissionWE MOVE GLOBAL TRADE

Hanjin Shipping aims to become a total logistics service provider that is trusted and preferred by our customers. In order to attain that goal, we will continue to broaden our service networks and enhance operational efficiency.

GLOBAL LOGISTICS LEADER 4 | 5

Page 5: 2012 Corporate Brochure

In December 2009, Hanjin Shipping Holdings was launched, with Hanjin Shipping as its ocean transportation subsidiary. This transformation reflected Hanjin Shipping’s vision and commitment to provide the best customer service.

Today, 99% of global trade is done via ocean transportation, making our service the pulse of global trade. As the top global transportation provider, Hanjin Shipping is looking beyond the ocean carrier business, and is expanding the value of the supply chain as customers’ preferred total logistics provider.

SAILING TO A NEW HORIZON

-Hanjin Shipping Co., Ltd.

19881949 -Korea Shipping Corp.

-Hanjin Shipping Holdings Co., Ltd.

2009

Hanjin Shipping is proud to have inher-ited and succeed in operating South Korea’s very first global ocean trans-portation business, and we are dedicat-ed to maintaining our reputation as the leader in global logistics.

After the merger with Korea Shipping Corp. and through continued growth, Hanjin Shipping operates many dedicat-ed container terminals around the world, offering comprehensive services that span every part of East Asia, right to the tip of the African continent.

Hanjin Shipping Holdings will utilize all its knowledge, resources, and opportu-nities to provide the best global logistics service available to our customers around the world.

GLOBAL LOGISTICS LEADER 6 | 7

Page 6: 2012 Corporate Brochure

CORPORATE HISTORY 1949 • Established Korea Shipping Corp.

1962 • Launched Transpacific service

1972 • Signed COA with POSCO and entered dedicated bulk business

1976 • Launched US Container Service

1977 • Launched Europe Container Service

• Established Hanjin Container Lines Co., Ltd. (HJCL)

1978 • Launched Korean carrier’s first Middle East Route (HJCL)

1979 • Introduced Transpacific Service (HJCL)

1986 • Launched All-Water East Coast Service, Korea-Japan Service (HJCL)

• Opened an exclusive terminal in Seattle, USA ( HJCL)

1988 • Hanjin Shipping Co., LTD born through a merger with Korea Shipping Corp.

1991 • Introduced Pendulum Service between America and Europe via Asia

• Opened an exclusive terminal at Pier-C in Long Beach, USA

1992 • Established an exclusive terminal in Osaka, Japan

• First 4,000TEU-class vessel deployed, Hanjin Osaka

1994 • Mr. Sooho Cho inaugurated as President of HJS

• Opened an exclusive terminal in Tokyo, Japan

1995 • Introduced first LNG vessel, Hanjin Pyeong Taek

1996 • First 5,300TEU-class vessel deployed, Hanjin London

1997 • Acquired majority interest in DSR-Senator Lines

• Opened an exclusive terminal in Kamcheon, Korea

• Newly opened an exclusive terminal at Pier-A in Long Beach

1998 • Launched new company-wide IT system under the name of “New Information System”

• Established a new intermodal customer center in Chicago

• Opened exclusive container terminals in Kaohsiung, Taiwan and Kwangyang, Korea

2000 • Established an affiliate IT company, CyberLogitec

• Achieved company-wide ISO14001 certification

2001 • Established Hanjin Logistics Inc. (HJL) in Chicago

• Opened a 120-acre exclusive container terminal in Oakland

• Established a terminal operation company

2002 • Achieved OHSAS 18001 certification

• Signed terminal agreement with PSA to continue long-term partnership

• Opened a newly constructed terminal (370 acre) at Pier-T in Long Beach, US

2003 • Sooho Cho appointed Chairman of Hanjin Shipping

• Started the second phase on-dock operation of the Dedicated Terminal in Long Beach

• Accredited by Bureau Veritas Quality International for Quality,

Environmental and Health & Safety Management Systems

2004 • All Hanjin Shipping vessels became fully compliant with the ISPS code

• Hanjin Shipping listed on Forbes 400 A-List Companies2005

• Established a local company in Vietnam

• Initiated Process Innovation Project

• Pyeong Taek Container Terminal opened up

• Instituted Ethics Management

• Established terminal operation companies; Busan Int’l Container Terminal (BICT),

Gwangyang Int’l Container Terminal (GICT)

• Signed an MOU for dedicated shipyards with Qingdao Shunhe Shipping in China

• Ordered four 4,300TEU-class container vessels

2006 • Opened AIT (Antwerp International Terminal) in Belgium

• Established a local company in Valencia, Spains

• Opened a sales office in Antwerp

• Established a local company in Bangkok, Thailand

• Ordered four additional 4,300TEU-class container vessels

• Opened a sales office in Bremen, Germany

• Established a local company in Colombo, Sri Lanka

• Ordered five mega-sized 10,000TEU-class container vessels, a first in Korea

• Established a terminal operation company, Hanjin Pacific (HPC)

• Established a vessel management company, Hanjin Ship Management (HSM)

• Established a local company in India

2007 • Established a local company in Australia

• Established a joint venture company in Genoa, Italy

• Hanjin Shipping Consortium became the operator for the 7th & 8th berths

at Pyeong Taek container terminal

2007 • Signed an MOU for Tan Cang-Cai Mep terminal & total logistics business in Vietnam

• Ordered five 8,600TEU-class container vessels and two cape-sized bulk vessels

• Implemented company-wide process innovation

• Established Hanjin Overseas Tanker Pte., Ltd. in Singapore

• Published 1st Sustainability Report

• Opened a maritime training center

• Signed an MOU for terminal development in Jacksonville, Florida

2008 • Established Logistics BU to expand 3PL business

• Chosen as preferred bidder for terminal development in Algeciras, Spain

• Agreed to merger with Keoyang Shipping, a bulk-oriented subsidiary

• Established emergency back up system

2009 • Appointed Eun Young Choi to CEO

• Busan New Port Terminal Phase 2-1 begins operations

• Began construction of Samoul’s plant

• Signed 20-year contract with POSCO

• Opened Ship Repair Yard in China

• Launched Hanjin Shipping Holdings on December 1st

• Introduced Supply Chain Carbon Calculator

2010 • Launched ALPS, a new and advanced IT system

• Received first 8,600TEU-class container vessel

• Adopted eco-friendly reefer containers

• Signed 15-year contract with KOMIPO

• Received first 10,000TEU-class container vessel

• Opened dedicated terminal in Algeciras, Spain

• Selected as the best transport company by DJSI Korea

• Launched Hanjin Shipping Holdings on December 1st

2011 • Deployed Hanjin Ras Tanura, first own VLCC

• Opened Tan Cang Cai Mep terminal in Vietnam

• Deployed Hanjin Tubarao, first own VLOC

• Launched a smartphone application service

• Signed COA with KOSPO

GLOBAL LOGISTICS LEADER 8 | 9

Page 7: 2012 Corporate Brochure

CORPORATE HISTORY 1949 • Established Korea Shipping Corp.

1962 • Launched Transpacific service

1972 • Signed COA with POSCO and entered dedicated bulk business

1976 • Launched US Container Service

1977 • Launched Europe Container Service

• Established Hanjin Container Lines Co., Ltd. (HJCL)

1978 • Launched Korean carrier’s first Middle East Route (HJCL)

1979 • Introduced Transpacific Service (HJCL)

1986 • Launched All-Water East Coast Service, Korea-Japan Service (HJCL)

• Opened an exclusive terminal in Seattle, USA ( HJCL)

1988 • Hanjin Shipping Co., LTD born through a merger with Korea Shipping Corp.

1991 • Introduced Pendulum Service between America and Europe via Asia

• Opened an exclusive terminal at Pier-C in Long Beach, USA

1992 • Established an exclusive terminal in Osaka, Japan

• First 4,000TEU-class vessel deployed, Hanjin Osaka

1994 • Mr. Sooho Cho inaugurated as President of HJS

• Opened an exclusive terminal in Tokyo, Japan

1995 • Introduced first LNG vessel, Hanjin Pyeong Taek

1996 • First 5,300TEU-class vessel deployed, Hanjin London

1997 • Acquired majority interest in DSR-Senator Lines

• Opened an exclusive terminal in Kamcheon, Korea

• Newly opened an exclusive terminal at Pier-A in Long Beach

1998 • Launched new company-wide IT system under the name of “New Information System”

• Established a new intermodal customer center in Chicago

• Opened exclusive container terminals in Kaohsiung, Taiwan and Kwangyang, Korea

2000 • Established an affiliate IT company, CyberLogitec

• Achieved company-wide ISO14001 certification

2001 • Established Hanjin Logistics Inc. (HJL) in Chicago

• Opened a 120-acre exclusive container terminal in Oakland

• Established a terminal operation company

GLOBAL LOGISTICS LEADER 8 | 12

AWARDS 2000 • “Customer Service Award” by Fred Meyer Stores

2001 • “Star Performer” Award by Lloyd’s Loading List

• “ Carrier of the Year” by Exel Logistics

• “ Carrier of the Year” by Target Corporation

• “ Service Award” by Payless Shoesource, Inc.

2003 • “Ocean Carrier Excellence Award” by Global Shippers Association

2004 • “Customer Service Award” by Marine Digest Cargo Business News

• Honored by International Business Association in Long Beach

for Hanjin Shipping’s contribution to Long Beach regional development

• Chairman Cho received the “Honorary Medal of Gold” from the City of Hamburg

• “ Carrier Service Excellence Award” by Fred Meyer

• “ Most Valuable Company in Shipping” by Korea Management Association

• “ Excellent Qualifications & Credibility” in International Liner Service in China

2005 • “Partnership Award” by Target Store

• “ Best Partner” by Best Buy

• “ Asia’s Top 50 Companies” by Forbes

• “ Best Partner” by Samsung Electronics in China

2006 • “Carrier of the Year” by Ryder

• “ 2006 Carrier of the Year” by Rayonier for two consecutive years

2007 • Late Chairman Sooho Cho received Honorary “Port Pilot Award”

from the Port of Long Beach

• “ MASTA Award” by MASCO CORP

2008 • “Best Partner” by Samsung Electronics Logitec

• Singled out for earning USD 6 billion in exports by The Korea

• International Trade Association on Korea’s 45th Annual Trade Day

2009 • “Best Partner” by Samsung Electronics in China (including Year 2005, 2006, 2008)

• “ Ocean Carrier of the Year” by Owens Corning for seven years

2010 • Named ‘2010 Logistics Supplier of the Year’ by Hewlett-Packard Company

Page 8: 2012 Corporate Brochure

We carry everything and everywhere. Hanjin Shipping moves more than just cargo -success is what we ultimately deliver to our customers. With an extensive fleet of vessels and excellent global networks, Hanjin Shipping transports more than 100 million tons of cargo to 6,000 destinations every year in the safest and quickest manner. Korea’s leading shipping company, Hanjin Shipping offers seamless transportation service over air, land, and sea. Hanjin Shipping not only carries containers and bulk cargo, but also services our customers with dedicated terminal operations and door-to-door moves.

MOVING THE WORLD ONE SHIP AT A TIME

Hanjin Logistics Inc.offers comprehensive service coverage, from consolidation, warehousing and freight forwarding to IT services, and specialized ser-vices such as transloading.

THIRD PARTY LOGISTICS

-

150 global clients

TRUSTED AFFILIATES & SUBSIDIARIES

-

3

Hanjin Shipping offers total shipping and logistics services in close collaboration with leading affiliates, from third party logistics and ship management to lo-gistics IT solutions and energy issues.

TERMINAL BUSINESS

-

13 terminals

With dedicated container terminals operating around the world, we offer a wide range of efficient transpor-tation services.

-

8 teams

The eight specialized teams in the bulk business unit consist a Bulk Planning Team, a Dedicated Business Team, a Tanker Team, and Tramper Groups 1 (Cape Team, Panamax Team) & 2 (Handymax Team, Handy Team), all of which are designed to meet every cus-tomer need and demand.

BULK BUSINESS

Our container business unit uses over 100 vessels, in-cluding 10,000 TEU-class ships that sail Asia-Europe routes.

CONTAINER BUSINESS

-

3.7 million TEU

GLOBAL LOGISTICS LEADER 12 | 13

Page 9: 2012 Corporate Brochure

CONTAINER BUSINESS

CONNECTING EVERY CORNER OF THE WORLD

Africa, Asia, Australia, Europe, North America, South America…Anywhere and everywhere is our port of call.Embark on a voyage to success with us!

Our container service diligently works through 35 major trunk routes, connecting 90 major ports to 10,000 destinations around the world. Carrying 3.7 million TEU of containerized cargo annually, our container fleet consists of 100 major vessels, including 10,000 TEU-class ships that sail our Asia-Europe routes. Our aim is to be the world’s top SCM service provider, and one that is recognized, respected, and trusted by the global community. For better customer convenience, we now offer information about our new fixed weekly routes and schedules on our website.

GLOBAL LOGISTICS LEADER 14 | 15

Page 10: 2012 Corporate Brochure

Our bulk carrier service plays an important role in global industrial development. Service coverage extends to every kind of bulk cargo trade, ranging from Handysize dry bulk to crude oil carrier. Operating on a long-term contract of affreightment (COA) basis with major industrial players, we transport strategic commodities and resources on all the world’s oceans with efficiency and reliability. The eight teams in the bulk business unit work around-the-clock to provide optimal services for our bulk and tanker customers.

BULK BUSINESS

Grains, oils, gases, minerals…We deliver anything and everything safely and quickly.Ensure that success is delivered right to you!

ENSURING THE SUCCESSFUL DELIVERY OF YOUR CARGO

GLOBAL LOGISTICS LEADER 16 | 17

Page 11: 2012 Corporate Brochure

TERMINAL BUSINESS

DELIVERING SUCCESS RIGHT TO YOU

From the Straits of Gibraltar to the Korea Strait,wherever you are is our destination. Ensure that success is delivered right to you!

Our 13 dedicated container terminals operating at major ports around the world ensure the efficient and safe stevedoring services of your cargo. After opening Total Terminal International Algeciras, Spain in 2010, our services now extend to the African continent. Busan New Port, now equipped with cutting-edge gantry cranes that can lift up to 100 tons, is emerging as the logistics hub for Northeast Asia. Hanjin Shipping anticipates its newest dedicated terminal to be completed in Jacksonville, Florida in 2017, which will open up more possibilities to North, Central, and South America for our customers.

GLOBAL LOGISTICS LEADER 18 | 19

Page 12: 2012 Corporate Brochure

With an extensive network that covers 34 countries around the globe, Hanjin Logistics has become one of the most trusted partners in supply chain management. The scope of our services ranges from air to sea and from warehousing to transloading. The recent launch of our air service connects the U.S. and Korea, and the newly built Hanjin-Kerry Logistics Center will further reinforce the reputation of our efficient supply chain,integrating our customer service capabilities through inter-affiliate synergies and advanced computerized management systems (CMS).

THIRD PARTY LOGISTICS

From warehousing to transloading, our services extend to every corner of the world and to every need of our customers.We are redefining success for you!

LOGISTICS TAKES ON A NEW LOOK

GLOBAL LOGISTICS LEADER 20 | 21

Page 13: 2012 Corporate Brochure

TRUSTED ASSOCIATES & AFFILIATES

CYBERLOGITEC

HANJIN SM

ZESCO

GLOBAL LOGISTICS LEADER 22 | 23

We provide seamless shipping and logistics services to our customers, addressing all of their needs. This is how we maintain our reputation as the most trusted business partner for success. Our comprehensive service network is powered by a close collaboration among our affiliates and our subsidiaries network. Utilizing their outstanding expertise in logistics IT solutions, ship repair, and ship management, CyberLogitec, Hanjin SM, and ZESCO all provide the backing necessary to deliver our world-class services.

PROVIDING A KALEIDOSCOPE OF LIGHT

Page 14: 2012 Corporate Brochure

CyberLogitec

CyberLogitec is an IT company specializing in shipping and logistics. With its comprehensive understanding and vast experience and know-how, CyberLogitec looks to continue to research and develop leading technology solutions. We will also provide optimal IT service for our customers in the rapidly changing marine transport industry. CyberLogitec’s services and solutions encompass all shipping and logistics businesses, including marine terminal operations, bulk & container carrier operations, as well as vessel management.

GLOBAL LOGISTICS LEADER 24 | 26

Total IT solutions for logistics

OPENING A NEW ERA OF SHIPPING AND LOGISTICS WITH ADVANCED IT TECHNOLOGY

Page 15: 2012 Corporate Brochure

ZESCO

By combining new employment, supervision, and training programs with our ever competent ship management services, we will provide highly experienced engineers and quality crews that best match each ship, along with cutting-edge IT vessel management solutions and a variety of marine engineering services.Hanjin SM has a large number of professional multinational crews and full-time qualified shore-based staff who can competently manage any vessel, including container vessels, bulk carriers, LNG carriers, and chemical tankers. In addition, we are committed to maintaining the highest standards of safety, quality, and eco-friendly operations both on board and ashore.

ZESCO is strategically located on Qushan Island, 15 miles south of Shanghai Yangshan Container Terminal. This enables timely and specialized ship repair services for Hanjin Shipping and other leading global shippers and carriers. Equipped with cutting-edge facilities and highly experienced professionals, ZESCO is the top choice for various types of ship repair work, ship conversion, and offshore projects,ensuring the highest quality of service at fair prices.

A leader in advanced ship management service The world’s best ship repair service

DELIVERING REAL BENEFITS TO OUR CUSTOMERS

PROVIDING THE RIGHT ANSWERS TO ANY KIND OF SHIP

GLOBAL LOGISTICS LEADER 26 | 27

Hanjin SM

Page 16: 2012 Corporate Brochure

Companies are also members of society. Indeed, businesses cannot thrive without the support of the communities in which they operate. At Hanjin Shipping, our roots lie in our communities. As such, we strive to give back to and build the local communities we operate in by sharing our profits on a consistent basis. As a responsible corporate citizen, we remain faithful to our commitment in maintaining the highest levels of customer satisfaction, while ensuring the success of our business partners and working relentlessly for the sustainable future of our planet.

FULFILLING OUR CORPORATE RESPONSIBILITY: REACHING OUT TO LOCAL COMMUNITIES

The ocean is our most important business platform. This means we have the utmost duty to protect it for generations to come. Hanjin Shipping has long adopted responsible envi-ronmental policies and has our very own Supply Chain Carbon Calculator.

ENVIRONMENT

-

15% of 2008 levels by 2015

When it comes to our business partners, our paramount concern has to do with sharing our prosperity with them. Our primary goal is to streamline all operational procedures in our relationship with business partners through close and consistent communication.

CO-PROSPERITY WITH PARTNERS

-

e-Marketplace

We believe that the best way to guarantee the highest customer satisfaction is by being sin-cere and efficient through our operations. Our supply chain management (SCM) system en-ables efficient inventory control and lowers lo-gistics costs.

CUSTOMER SATISFACTION

-Supply Chain Management

(SCM) SystemGLOBAL LOGISTICS LEADER 28 | 29

Page 17: 2012 Corporate Brochure

Customer Satisfaction SurveysSince 2003, Hanjin Shipping has conducted annual Customer Satisfaction Index (CSI) surveys to understand what matters most to our customers and how well we are performing. The latest results have showed that customers are most satisfied with their relationship with our sales people. They have also said they are more satisfied with our performance than any of our competitors. Going forward, we will continue our focus on improving our service quality, while providing customers with the highest level of service.

Compliance with International Trade RegulationsHanjin Shipping fully abides by all international transportation regulations. We operate our business within the framework of customer countries’ maritime laws, including the United States Ocean Shipping Reform Act (1998). For the past 10 years, we have observed all customs regulations governing export and import declarations, and performed our duties as a carrier dutifully concerning international trade.

Hanjin Shipping e-ServiceSince the launch of Hanjin’s e-Service at the start of the 21st century, our top priority is to provide customers with on-time and on-line-based services. At present, more than 70,000 customers benefit from our state-of-the-art e-Service tools.

Hanjin Shipping strives to provide fast, safe and convenient customer services. An extensive global network of service routes, a cutting-edge fleet, advanced equipment and container terminals, and a customized e-Service portal enhances customer convenience and enables competitive shipping services. At the same time, we never stop listening to our customers, as we respond to their needs and concerns quickly to enhance customer satisfaction.

A CUSTOMER VALUE CREATOR WITH AN ADVANCED CARRIER SERVICE

Recently, with the evolvement and expansion of Supply Chain Management (SCM) for VIP customers like Nike, Target, and Toys R Us, Hanjin Shipping provides precise tracking information for the entire cargo transportation process. Furthermore, vessel schedules, booking notices, shipping instruction drafts, and invoices are sent through reliable and efficient communication programs, allowing customers access to them anywhere and at any time.

Hanjin Shipping Mobile Application – iHanjinHanjin Shipping’s user-friendly e-Service provides innovative e-content to customers. In an effort to keep up with current trends and the demands of customers, Hanjin Shipping launched a smartphone application called iHanjin in June 2011 for iOS and Android users. This application gives customers easy access to cargo/vessel tracking, cargo arrival notices, GPS-based office searches, a carbon calculator, a Quick Response (QR) code and booking requests from their mobile phone. Hanjin Shipping is proud to be the first carrier to use the QR code through which customers can check tracking information by simply scanning the QR code on the bill of landing with their smartphone. (For customers without a smartphone, we also provide a limited version of our mobile web service at m.hanjin.com.)

CUSTOMER SATISFACTION We Proudly Provide

• Vessel Schedules • Shipping Instructions • B/L Surrender Checks• Delivery Orders • Reports • Bookings• Draft Bill of Landings • Arrival Notices • Invoices

and any other services our customers request.

through EDI

(Electronic Data Interchange)

Portals (GTN / INTTRA /

CargoSmart)

Desktop Programs

Hanjin Shipping Website

GLOBAL LOGISTICS LEADER 30 | 31

for android for iPhone

Page 18: 2012 Corporate Brochure

Supply Chain Carbon Calculator (SCCC) Hanjin was the first company in the global shipping industry to offer customers use of a Supply Chain Carbon Calculator on our website (www.hanjin.com), allowing them to calculate the carbon emissions of their intended container transportation by period, multiple routes, and bill of landing (BL). In May 2011, new functions were added so that calculations can be customized by BL or bya shipper’s own data. The calculation formula for marine routes is based on guidelines provided by the Clean Cargo Working Group, with CO2 index data verified by DNV (Det Norske Veritas), a respected independent foundation with the purpose of safeguarding life, property, and the environment.

Since the beginning of industrialization, the increase in the use of fossil fuels has brought a sharp rise in CO2 density, causing a rise in the earth’s average temperature. As a logistics service provider, Hanjin Shipping is committed to protecting the envi-ronment. With an environmental management system and climate change initiative in place, we strive to ensure a sustain-able tomorrow.

ENVIRONMENTAL RESPONSIBILITY

Previous CO2 reduction goalThanks to our efficient vessel manage-ment professionals and active operational programs to reduce CO2 emissions, Hanjin Shipping was able to achieve our CO2 re-duction goal earlier than planned.

We have now established a new and more ambitious CO2 reduction goal

The following CO2 reduction activities will enable us to reach our goal.

Management of CO2

reduction activities

1.Network management1.1 Route optimization 1.2 Vessel speed (eco steaming)

3. Vessel operation & performance management

2.1 Vessel size (average TEU)2.2 Ratio of chartered vessels2.3 Age of Vessels

2.Fleet management

4. Technology application 4.2 Application of new technology to new ships4.2 Application of new technology to existing vessels

2015

71.0 CO2 g/TEU-km

2008

83.4 CO2 g/TEU-km 15%

reduction

CO2 g/TEU-km

HJS 2008HJS 2009HJS 2010 12%

17%

29%

HJS TARGET BY 2015

3.1 Efficient vessel operations3.2 Fuel & vessel performance management3.3 Port productivity management

BUILDING A BETTER TOMORROW, A BLUER OCEAN AND A GREENER WORLD

GLOBAL LOGISTICS LEADER 32 | 33

Page 19: 2012 Corporate Brochure

SOCIAL RESPONSIBILITY : SOCIAL CONTRIBUTION

Volunteer ActivitiesIn collaboration with non-profit organizations, Hanjin Shipping takes part in regular volunteer activities and provides donations to those in need. Every year, our employees deliver coal briquettes and other everyday items to the underprivileged. The company also encourages company-wide volunteer activities through various charity events and the employee orientation program. In April 2010, we donated surplus containers to Doty Memorial Hospital, a charity hospital that provides free medical services to multicultural families and the underprivileged. In addition, our subsidiaries and foreign offices also frequently donate financial assistance, food, and other everyday items to local communities in need.

Cultural, Artistic and Educational SupportWhile trying to ensure equal opportunity to education for the next generation of children, Hanjin Shipping is also dedicated to promoting cultural and artistic activities in Korea. To this end, we engage in various cultural and artistic initiatives, such as our sponsoring of an exhibition of Korean contemporary artists in LA and Houston and another one on Fernando Botero, which was held in Korea. As part of our firm commitment to education, Hanjin Shipping also donated school supplies and computers to China’s Elementary Schools for Hope project.

A MORE PROSPEROUS FUTURE, A HAPPIER SOCIETY

Purchase Policy

Win-win management with third party service providers and suppliers is at the core of a company’s competitiveness. At Hanjin Shipping, we strive to reinforce our partnerships with suppliers at every turn. Our win-win management with suppliers focuses on four areas: transparent and fair transactions; strengthening strategic alliances; environmental preservation; and establishing business ethics.

Our philosophy of sharing constitutes the underlying principle of our social contribution activities. In line with our philosophy, we offer financial support, and initiate volunteer activities for those in need through a number of different social contribution projects based around culture, art, education, and disaster relief.

SOCIAL RESPONSIBILITY : WIN-WIN RELATIONSHIP

Compliance Program (CP)As part of our Compliance Program (CP) for fair trade, Hanjin Shipping offers all contractors equal opportunities to bid for projects, providing them with clear and fair evaluation criteria. In 2007, we initiated a company-wide management innovation drive, including upgrading our supplier portal site and phasing in the same program into the e-Marketplace. This highly efficient purchase process helps Hanjin Shipping streamline ordering and contracting procedures, while significantly reducing our suppliers’ workload.

Establishment of a purchase system through strategic

purchase practices, the extension of our corporate social responsibilities and

greater cooperation with best-performing suppliers

PriceReasonable price policies

System ImprovementUpgrading the purchasing process and fostering experts

Supplier ManagementTransparent and fair trade, strengthening strategic alliances

Optimal Timing SupportEstablishment of a stable supply system

QualityMaintaining the best quality through standardization

Preservation of the EnvironmentEnvironment protection and compliance

GLOBAL LOGISTICS LEADER 34 | 35

Page 20: 2012 Corporate Brochure

GLOBAL NETWORK

Hanjin Shipping operates a fleet of 200 ships, transporting over 100 million tons of cargo annually through its extensive global network, including 13 dedicated terminals, 6 inland bases, 30 local corporations, and 200 overseas sales offices in 70 countries around the world.

GLOBAL LOGISTICS LEADER 36 | 37

Page 21: 2012 Corporate Brochure

With the clear mission to become the most recognized, reputable, and trusted leader in total global logistics service, Hanjin Shipping will continue to develop new routes and expand its operationalcapabilities to best serve our customers.

GLOBAL DIRECTORY

Head OfficeSEOULHanjin Shipping Co., Ltd.Hanjin Shipping Bldg., 25-11, Yoido-Dong,Youngdeungpo-Gu, Seoul, KoreaT : 82-2-3770-6114F : [email protected]

BUSANHanjin Shipping Bldg., 79-9, Jungang-Dong4 Ga, Jung-Gu, Busan, KoreaT : 82-51-460-8000F : 82-51-469-1596

HeadquartersAMERICA REGIONAL HEADQUARTERSHanjin Shipping Co., Ltd.80 East Route 4, Suite 490, Paramus,NJ 07652, U.S.A.T : 1-201-291-4600F : 1-201-291-9393/[email protected]

EUROPE REGIONAL HEADQUARTERSHanjin Shipping Co., Ltd.Admiralitaetstr. 56, 20459 Hamburg, GermanyT : 49-40-37685-0F : [email protected]

ASIA REGIONAL HEADQUARTERSHanjin Shipping (CHINA) Co., Ltd.26th Floor, Zhongrong Hengrui International Plaza East Building,No 620 Zhang Yang Road, Pudong, Shanghai P.R. ChinaPost Code : 200122T : 86-21-28995300/28995588F : 86-21-28995353/[email protected]

SOUTHEAST & WEST ASIA REGIONAL HEADQUARTERSHanjin Shipping (S) Pte Ltd. PSA building,460 Alexandra Road #07-02, Singapore 119963T : 65-6222-7055F : [email protected]

EUROPE

SOUTH ASIA

NORTH AMERICA

SOUTH AMERICA

MIDDLE EAST

OCEANIA

AFRICA

EUROPE

Belgium

Czech Republic

Denmark

Estonia

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Lithuania

Malta

Netherlands

Norway

Poland

Portugal

Romania

Russia

Slovenia

Spain

Sweden

Switzerland

Turkey

Ukraine

United Kingdom

MIDDLE EAST

Bahrain

Iran

Israel

Kuwait

Lebanon

Oman

Saudi Arabia

U.A.E.

AFRICA

Algeria

Benin

Egypt

Ghana

Ivory Coast

Morocco

Nigeria

South Africa

Tunisia

SOUTH ASIA

Bangladesh

Cambodia

India

Indonesia

Malaysia

Myanmar

Pakistan

Philippines

Singapore

Sri Lanka

Thailand

Vietnam

NORTHEAST ASIA

China

Japan

Korea

Taiwan

OCEANIA

Australia

NORTH AMERICA

Canada

Mexico

U.S.A.

SOUTH AMERICA

Argentina

Brazil

Chile

Colombia

Ecuador

Peru

Uruguay

NORTHEAST ASIA