2012 Business Choice Program

Dealer Training

GM Business Choice Program Headquarters1-888-566-6393

GM Business Choice and Key Market Segment

1 to 4 per year1 to 4 per year

GM Business Choice is an incentive designed specifically for small business owners who use vehicles in the day-to-day operation of their business, and not solely for transportation purposes.

This incentive is available to your eligible small business customers that purchase or lease eligible Chevrolet or GMC vehicles and offers five valuable upfit equipment or card options.

TRUCK (Option A, B, C, D, E)

2012 Business Choice Options

Topu2bCR

VANS (Option A, B, C, D E)

2012 Business Choice Program Direction

• Focus program on creating turn-key vehicles customized with trade specific product needed to be work ready– New Option A Customize Cash– New Option B $500 in GM Accessories

• Move away from packages – Removal of Option A Adrian Van packages– Removal of Utility Rack Package and Mid-Size Toolbox package

from Option A GM Accessories

• Offer new dealer support/strengthen dealership and ADI/Distributor relationships– New BC Portal/print materials– New salesperson spiff pricing

• Option A – GM Accessories Trucks– GM Accessories is now the exclusive truck equipment provider to Business

Choice offering four work ready packages.

• Option A – Adrian Vans– Adrian Steel is now the exclusive van provider of Business Choice. Offering a

$1,300 Customize Cash incentive. The incentive allows you to tailor work ready vehicles specifically towards your customers vocation. Three free rack and bin packages are also available via ship thru.

• Option B – Upfit Cash– $500 upfit cash is eligible on participating GM Accessories only– $1,000 upfit cash is eligible for professional body applications, VYU, permanent

vocation specific installations on cutaways, chassis cabs and passenger vans

• Program will be focused on commercial vehicles – HHR was removed from 2012 program eligibility– Mid-Size trucks are no longer eligible for option A

• Business Choice/Adrian Steel Van Catalog was sent to dealerships week of October 3rd.

What’s New for the 2012 Business Choice Program?

• NEW BUSINESS CHOICE PORTAL- Access portal through www.gmprograminfo.com or through gmglobalconnect.com, click on Workbenches, Business Administration, Sales and Incentives then Business Choice

– File a claim – View a claim currently in process– Locate your local Adrian Steel distributor or ADI– Find training documents and forms (Dealer Trade Acknowledgement, claim

worksheet, claim filing process, 2012 Business Choice training deck etc.)– Dealership training registration– Spiff information and current salesperson offers– Tech chat, instant message a call center representative live– Dealership Business Choice reporting/regional stats– Current program information/what’s new for 2012– GM Accessories spiff calculator– Messages/links from program partners and FCO

What’s New for the 2012 Business Choice Program?

2012 Business Choice Eligibility

It’s as easy as 1, 2, 3...

A yes answer to ALL three simple questions below can help

verify customer eligibility for GM Business Choice:

1) Is the customer a business owner?

2) Will the vehicle be used in the day-to-day operation of the business?

3) Can the customer provide one of the following eligible business documents?

2012 Business Eligibility Documentation

• GM FLEET ACCOUNT NUMBER (FAN)• DBA (DOING BUSINESS AS)• SALES TAX LICENSE• STATE BUSINESS LICENSE OR STATE/FEDERAL BUSINESS TAX ID

CERTIFICATE• STATE OCCUPATIONAL LICENSE FOR TRADE (FOR EXAMPLE: PLUMBERS,

ELECTRICIANS, CONTRACTORS, ETC.)• MUNICIPALITIES (IN LIEU OF BID ASSISTANCE, VEHICLE MUST BE IN THE

NAME OF THE MUNICIPALITY)• MUNICIPAL BUSINESS LICENSE• PRIOR-YEAR SCHEDULE C (FORM 1040) OR SCHEDULE F

(FORM 1040 -FARMERS ONLY) CROP OR LIVESTOCK INSURANCE• FEDERAL LAND USE RESTRICTION AND/OR LAND GRANT SUBSIDIARY

DOCUMENTATION• LOWE'S HOME IMPROVEMENT AUTHORIZED INSTALLER VENDOR NUMBER• STATE REAL ESTATE LICENSE• COMMERCIAL GENERAL LIABILITY INSURANCE POLICY/PUBLIC LIABILITY

INSURANCE POLICY AND/OR WORKMEN'S COMPENSATION INSURANCE POLICY

• STATE OR FEDERAL AUTHORIZED BUSINESS WEBSITE (MUST HAVE .GOV WEBSITE ADDRESS)

• POCKET LIST OF RAILROAD OFFICIALS GUIDE(ONLY ELIGIBLE WHEN RAILROAD OPERATORS INCENTIVE IS NOT USED)

2012 Business Eligibility Documentation

• For incomplete vehicle sales only, proof of businessownership is NOT required– Chassis cabs– Box deletes– Cutaways– Cargo vans

Eligible Chevrolet Vehicles

Eligible GMC Vehicles

Option A – GM Accessories Trucks

• GM Accessories– All NEW packages for full size pick-up trucks

Tool Box Package•Under Rail Bedliner

LD,HD NON DIESEL, HD DIESEL•Bed Rail Protectors•Stationary Toolbox

Oval Step Package

•Under Rail Bedliner

LD,HD NON DIESEL, HD DIESEL•Bed Rail Protectors•6" Oval Black Powder Coated Assist Steps

Round Step Package

•Under Rail Bedliner

LD,HD NON DIESEL•3" Round Black Powder Coated Assist Steps•Bed Rail Protectors

Tonneau Cover Package

•Tri-Fold Soft Tonneau Cover

LD,HD NON DIESEL•3" Round Black Powder Coated Assist Steps•Bed Rail Protectors

Option A – Adrian Steel Vans$1,300 Customize Cash

• Flexible $1,300 Customize Cash is eligible towards any Adrian Steel product upfit in the Adrian Steel Catalog

• Catalogs sent to dealerships 10/3

• Create a vocation specific van for your customer

• Customize Cash IS eligible for Upfit Rewards

• Visit the Business Choice portal or contact your local Adrian distributor for more information.

Option A – Adrian Steel Vans Ship Thru

• Ship thru cost $180

• Please allow 6-8 weeks for delivery to dealership

• Ship thru is NOT eligible for Upfit Rewards* School bus package BCD and Ambulance package YF2 are not eligible with Business Choice.

Option B – $500 GM Accessories Upfit Cash

• GM Accessories Parts available for Full-Size and Mid-Size Trucks

• Bed Mat- Black Rubber Mat

• Bed Net- Black

• Bed Rail Protectors

• Bed Rug- Carpet Bed Rug

• Bedliner- Under Rail

• Tailgate Liner- Black

• Tailgate Protector

• Tie Down Hooks- Bed Mounted

• Tonneau Cover- Hard Folding

• Tonneau Cover- Hard Shell

• Tonneau Cover- Soft

• Tonneau Cover- Soft Tri-Fold

• Tool Box- Stationary, GMC or Bowtie Logo

• Tow Hooks- Black

• Tow Hooks- Chrome

• Assist Steps- 3 Inch Round Chrome

• Assist Steps- 3 Inch Round Black

• Assist Steps- 6 Inch Oval black• Assist Steps- 6 Inch Oval Chrome• Brush Grille Guard- Bright Chrome• Door Handles- Outside- Front Set, Chrome• Door Handles- Outside- Front and Rear

Sets Chrome• Door Sill Plates-Front and Rear Sets,

Brushed Stainless• Door Step Shields- Front and Rear sets,

Brushed Stainless• Fog Lamps- Clear or Body Colored Lens• Fuel Door- Chrome• Grille- Chrome or Body Colored• Ground Effects Protective Film• Molded Hood Protector- Smoke• Molded Hood Protector- Chrome• Outside Rear View Mirror Cover- Chrome or

Body

Option B – $500 GM Accessories Upfit Cash Cont.

*

• Extendable Mirror- Outside Heated Power- Adjustable

• Side Window Weather Deflector- Front Set, Smoke

• Side Window Weather Deflector- Front and Rear Sets, Smoke

• Splash Guards- Front Molded- Front set, Black or Body Colored

• Splash Guards- Rear Flat- Flat with Contour, Rear Set

• Splash Guards- Rear Molded- Black• Tail Lamp Guards- Chrome• Tail Lamp Guards- Black• Wheel House liner- Rear Set• Floor Mats- Front Molded Carpet• Floor Mats- Front Premium All Weather• Floor Mats- Rear Molded Carpet• Floor Mats- Rear Premium All Weather• Front Floor Console Coin and CD-DVD

Holder

• Front Floor Console Organizer• Heated Seat Kit• Seat Covers- Second Row • Smokers Package• Under seat Storage Box-Rear• Fire Extinguisher• First Aid Kit- White GM Logo, Black• Rear View Mirror Camera- Vehicles with

Navigation Audio System• Rear View Mirror Camera- Vehicles Without

Navigation Audio System• Reflective Triangle• Roadside Assistance Package• Tailgate Lock Package- Black or Chrome• Vehicle Security System- Vehicle Security

Shock Sensor Package• Vehicle Security System- Tailgate Theft

Deterrent System-Complete Kit

Option B – $500 GM Accessories Upfit Cash Cont.

• Hitch Ball Assembly• Hitch Ball Mount Assembly• Hitch Pin- Locking• Hitch Trailering Package• Hitch Trailering Package- Transmission

Cooler- Auxiliary• Trailer Wiring Adapter• Ladder Racks• Autonet Commercial Wi-Fi Package• Cargo Management Systems

* School bus package BCD and Ambulance package YF2 are not eligible with Business Choice.

Option B- $1000 Upfit Cash

• PROFESSIONAL BODY INSTALLATIONS INCLUDING: AMBULANCE, WRECKER BODIES, SHUTTLE BUS, CRANE, UTILITY, HIGH CUBE,CATERING, DUMP, STAKE, CONTRACTOR, SERVICE, ROLLBACK AND OTHERS

• EXCLUDES SCHOOL BUS (B3D) AND AMBULANCE (YF2) SNOW PLOW (VYU)

• SNOW PLOWS (MUST BE NEW EQUIPMENT AND MUST HAVE OPTION VYU

Option C — Lowe’s Gift Card

$500 Lowe’s Gift Card

• Chevrolet– Vans– Trucks

• GMC– Vans – Trucks

Option D — GM Business Card

GM Business Card World MasterCard® $500 Statement Credit

• Chevrolet– Vans– Trucks

• GMC– Vans – Trucks

NEW for 2012• Customers who are declined credit will receive Option C or Option E• $100 Statement Credit for new applicants

– Available with Options A, B, C or E

Option E – Customer Rewards

$500 Customer Rewards• Customer Rewards provides a unique $500

account that can be used only at the selling dealership when customers purchase or lease an eligible Chevrolet or GMC vehicle

– Drives small business customers back to the selling dealership

– Designed to increase customer retention and loyalty– Customer receives rewards card with selling

dealership name and phone number on the front of the card

• Customer Rewards card can be used on – Service– Parts– ƒLabor– GM Accessories

ADDITIONAL INFORMATION

Business Choice Dealer Support

• Program Headquarters: 888-566-6393• Vehicle Incentive Management (VIMS) located in GlobalConnect

• VIN Incentive Look-Up or Incentive Search• Option A Adrian Steel Upfit Equipment 12-

36A1• Option A GM Accessories Packages 12-

36A2• Option B Upfit Cash 12-

36B• Option C Lowe’s Gift Card 12-

36C• Option D GM Business Card 12-

36D• Option E Customer Rewards 12-

36E

• www.gmprograminfo.com• Business Choice Portal• Adrian Van Catalog • What’s New Brochure• VCT and WebEx Training

Business Choice Claim Filing

• GM Business Choice Claim entry site is located in the Business Choice Portal at www.gmglobalconnect.com

– Click on the Workbench link in upper-left corner

– Click on Business Administration

– Click on GM Business Choice

• Click on Claims tab located in the top navigation

• A claim worksheet is also available to print on Claims tab

– Helpful for capturing claim information and signature from customer prior to web claim entry

Business Choice Incentive Codes

Option Option Type 2012 Incentive Codes

A Adrian Steel Upfit Equipment HUJ

A GM Accessories Upfit Packages HBE

B Upfit Cash HCD

C Lowe's Gift Card ($500) HCF

D GM Business Card ($500) HCH

E Customer Rewards ($500) HAD

Dealer Trade Acknowledgement Form

• Dealer Trade Acknowledgement Form – Only impacts vehicles with

Business Choice upfits equipped on the vehicle being traded and/or any other claimed fleet incentives that become incompatible when sold under other incentive allowance programs that are not compatible

– Both dealers (original and secondary) are required to complete their respective sections and sign the form and retain a copy in the deal jacket

– Form is located on the GM Business Choice claim site

Frequently Asked Questions

Frequently Asked Questions

Q. Where can I find the rules and guidelines for the 2012 GM Business Choice Program?

A. Refer to the incentive messages located in VIMS:

• Option A Adrian Steel Upfit Equipment 12-36A1• Option A GM Accessories Packages 12-36A2• Option B Upfit Cash 12-36B• Option C Lowe’s Gift Card 12-36C• Option D GM Business Card 12-36D• Option E Customer Rewards 12-36E

Q. Can a dealer participate in the program as a commercial customer? A. No, dealer-owned vehicles are not eligible for this program.

Q. Is the dealer responsible for keeping proof of business ownership on file?A. Yes. A copy must be maintained in the deal jacket.

Frequently Asked Questions

Q. What are the accepted forms of business ownership documentation?A. -GM FLEET ACCOUNT NUMBER (FAN)

-DBA (DOING BUSINESS AS)

-SALES TAX LICENSE

-STATE BUSINESS LICENSE OR STATE/FEDERAL BUSINESS TAX ID CERTIFICATE

-STATE OCCUPATIONAL LICENSE FOR TRADE (FOR EXAMPLE: PLUMBERS, ELECTRICIANS, CONTRACTORS, ETC.)

-MUNICIPALITIES (IN LIEU OF BID ASSISTANCE, VEHICLE MUST BE IN THE NAME OF THE MUNICIPALITY)

-MUNICIPAL BUSINESS LICENSE

-PRIOR-YEAR SCHEDULE C (FORM 1040) OR SCHEDULE F (FORM 1040 -FARMERS ONLY)

-CROP OR LIVESTOCK INSURANCE

-FEDERAL LAND USE RESTRICTION AND/OR LAND GRANT SUBSIDIARY DOCUMENTATION

-LOWE'S HOME IMPROVEMENT AUTHORIZED INSTALLER VENDOR NUMBER

-STATE REAL ESTATE LICENSE

-COMMERCIAL GENERAL LIABILITY INSURANCE POLICY/PUBLIC LIABILITY INSURANCE POLICY AND/OR WORKMEN'S COMPENSATION INSURANCE POLICY

-STATE OR FEDERAL AUTHORIZED BUSINESS WEBSITE (MUST HAVE .GOV WEBSITE ADDRESS)

-POCKET LIST OF RAILROAD OFFICIALS GUIDE(ONLY ELIGIBLE WHEN RAILROAD OPERATORS INCENTIVE IS NOT USED)

Q. How long does it take web-based claims to reach Program Headquarters?

A. All claims are routed in real time via the web

Q. What are the status levels a claim can be in at any given time?

A. Status Levels:– In-process– Complete– Error– Canceled

Q. If a claim error notice is received, what is the next step? A. Contact Program Headquarters 888-566-6393.

Frequently Asked Questions

Q. Can a dealer upfit a vehicle with an Adrian Steel Upfit Equipment Package for stock?

A. No. Q. How does a dealer receive payment for cash

reimbursement under Option B Upfit Cash? A. The dealer’s open account will be credited after a claim is

filed, within the payment guidelines established by General Motors. A copy of the upfit P.O. or invoice must be maintained in the deal jacket.

Frequently Asked Questions

Q. Can a P.O. Box be used as a shipping address for cards? A. No.

Q. What do I do with vehicles that have been “Dealer Traded” and have an upfit on them?

A. Contact Program Headquarters with applicable information.

Frequently Asked Questions