2012 bma carolinas pro ads awards
DESCRIPTION
This is the presentation from the BMA Carolinas 2012 ProAd Awards banquet on 9/27/12 featuring the best B2B marketing campaigns in North and South Carolina. Congratulations to all the winners!TRANSCRIPT
2012 ProAds Awards Banquet
Extending Our Appreciation to our Judges & Sponsorsto our Judges & Sponsors…
TOTAL COMMUNICATIONS PROGRAMDivision 1
Total Communications Program under $200,000
(includes media and production costs)
title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes
VantagePointg
title: A.O.R.N. Trade Showtitle: A.O.R.N. Trade Showclient: Berchtold
VantagePointg
Title:A.O.R.N. Trade Show
GOLDA.O.R.N. Trade Show
Client:BerchtoldBerchtold
Agency:VantagePointVantagePoint
title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebration client: BMW Manufacturing
VantagePointg
Title:2 Millionth Vehicle Celebration
GOLD2 Millionth Vehicle Celebration
Client:BMW ManufacturingBMW Manufacturing
Agency:VantagePointVantagePoint
TOTAL COMMUNICATIONS PROGRAMDivision 3
Interactive Campaign (full) email, landing page, lead forms, surveys, etc.
title: Destination Delivered Campaigntitle: Destination Delivered Campaign client: Estes
VantagePointg
TOTAL COMMUNICATIONS PROGRAMDivision 4
Integrated Campaign, Web & Traditional
title: T.H.R.E.A.D. client: American & Efird
DoggettDoggett
title: ECIA Membership Campaign p p gclient: ECIA
Phasetwo bizPhasetwo.biz
title: Destination Delivered Campaign p gclient: Estes
VantagePointVantagePoint
SPACE ADVERTISING CAMPAIGNSDivision 6
Three- or four-color B2B campaigns under $200,000
title: Truckload Ad Campaignp gclient: U.S. Xpress
VantagePointVantagePoint
title: Wax Alternativeclient: Cascades Sonoco
SELMARQSELMARQ
title: Marble Smoothclient: Sonoco
SELMARQSELMARQ
SPACE ADVERTISING SINGLE ADSDivision 8
Fractional page or fractional spread, black and white or color
title: The Choice is Clear Adclient: tesa tape
VantagePointVantagePoint
SPACE ADVERTISING SINGLE ADSDivision 10
Three- or four-color page under $75,000 (includes media and production costs)
title: Vacancy Adyclient: U.S. Xpress
VantagePointVantagePoint
title: How Many Waysy yclient: Cascades Sonoco
SELMARQSELMARQ
SPACE ADVERTISING SINGLE ADSDivision 11
Three- or four-color page over $75,000 (includes media and production costs)
title: “Own Your Own Brand” Iced Tea Adtitle: Own Your Own Brand Iced Tea Adclient: S&D Coffee, Inc.
Phasetwo.biz
title: “Own Your Own Brand” Coffee Adtitle: Own Your Own Brand Coffee Adclient: S&D Coffee, Inc.
Phasetwo.biz
DIRECT MAILDivision 15
Single printed mailing piece
title: Key Accounts CFY Directy
PreGel AmericaPreGel America
title: The Choice is Clear Direct Mailclient: tesa tape
VantagePointVantagePoint
DIRECT MAILDivision 17
Single or multiple mailings which include incentives valued under $25 per campaign
title: You’re the Star Mailingtitle: You re the Star Mailingclient: Berchtold
VantagePointg
GOLDTitle:You’re the Star MailingYou re the Star Mailing
Client:BerchtoldBerchtold
Agency:VantagePointVantagePoint
PROMOTIONAL MATERIALDivision 19
Capability and facilities brochure
title: Blue Meets Green Brochureclient: T&S Brass
VantagePointVantagePoint
PROMOTIONAL MATERIALDivision 20
Product specifications brochure, product catalogs
title: 2012 Products At A Glance Catalogstitle: 2012 Products At A Glance Catalogs
PreGel America
title: 2012 Annual Catalogtitle: 2012 Annual Catalog
Tropical Foodsp
PROMOTIONAL MATERIALDivision 21
Special promotions
title: Lottery Promoyclient: Henny Penny
VantagePointVantagePoint
title: Agency Change T-Shirtg y g
VantagePointg
title: S&D Coffee Challenge Recipe Booktitle: S&D Coffee Challenge Recipe Bookclient: S&D Coffee
Media Bonsai
GOLDTitle:S&D Coffee Challenge RecipeS&D Coffee Challenge Recipe Book
Client:S&D Coffee
Agency:Agency:Media Bonsaio sa
PROMOTIONAL MATERIALDivision 23
Dealer/distributor material
title: Fall Flavors Recipe Booktitle: Fall Flavors Recipe Book
PreGel America
CORPORATE IDENTITYDivision 24
Logo Design
title: Level 2 Logistics Logog gclient: Estes
VantagePointVantagePoint
title: Logo Designtitle: Logo Designclient: Edison Foard
Doggettgg
title: Snider Fleet Solutions-Logo Designtitle: Snider Fleet Solutions Logo Designclient: Snider Fleet Solutions
Lyerly Agencyy y g y
PUBLICATIONSDivision 27
Print newsletters and magazines for B2B internal or external audiences
title: Signage Solutions Magazinetitle: Signage Solutions Magazineclient: Signage Solutions Magazine
SPARK Publications
GOLDTitle:Signage SolutionsSignage Solutions Magazine
Client:Client:Signage Solutions MagazineMagazine
Agency:SPARKSPARK Publications
AUDIO-VISUAL PRESENTATIONSDivision 30
Video productions – sales, product or corporate promotions
title: Buy Nuts, Save The World Videotitle: Buy Nuts, Save The World Videoclient: Tropical Foods
Media Bonsai
MULTIMEDIA/COMPUTER PRESENTATIONS
Division 31
Product catalogs, demo disc, brochure, sales presentation
title: Foodservice Presentationtitle: Foodservice Presentationclient: T&S Brass
VantagePointg
GOLDTitle:Foodservice PresentationFoodservice Presentation
Client:T&S BrassT&S Brass
Agency:VantagePointVantagePoint
WEBSITESDivision 32
Micro-site for specific event or time period produced for less than $15,000
title: Agency Change Micrositeg y g
VantagePointVantagePoint
WEBSITES Division 34
Web sites produced for less than $25,000
title: CM Black Websiteclient: CM Black Construction Company
Walker MarketingWalker Marketing
WEBSITES Division 35
Web sites produced for $25,001 - $50,000
title: VantagePoint Websitetitle: VantagePoint Website
VantagePointg
WEBSITES Division 36
Web sites produced for more than $50,000
title: Hartness Websiteclient: Hartness International
VantagePointVantagePoint
INTERACTIVE MARKETINGDivision 38
Web Banner, interactive flash, single banner
title: StarChefs com Web Bannertitle: StarChefs.com Web Banner
PreGel America
INTERACTIVE MARKETING Division 40
Electronic newsletter, for internal or external audiences less than 10,000 recipients
title: International Business Park E-newsletterclient: Nolim Group
Walker MarketingWalker Marketing
INTERACTIVE MARKETING Division 41
Electronic newsletter, for internal or external audiences greater than 10,000 recipients
title: Agent eNews Email Newslettergclient: CNA Insurance
Mass TransmitMass Transmit
title: Back to Schooltitle: Back to Schoolclient: Henry Schein
Mass Transmit
title: Webinar Email Campaigntitle: Webinar Email Campaignclient: Futurity First Insurance Group
Mass Transmit
INTERACTIVE MARKETING Division 44
Mobile Application
title: iPad Water Savings Calculatorgclient: T&S Brass
VantagePointVantagePoint
INTERACTIVE MARKETING Division 45
Web Video
title: ECIA Reps Membership Videop pclient: ECIA
Phasetwo.bizPhasetwo.biz
INTERACTIVE MARKETING Division 46
Web Video Channel or Series
title: ECIA YouTube Channelclient: ECIA
Phasetwo.bizPhasetwo.biz
SOCIAL MEDIADivision 51
Corporate Blog
title: Walker Marketing Corporate Blogtitle: Walker Marketing Corporate Blog
Walker Marketingg
title: Mass Transmit Broadcast Blogg
Mass TransmitMass Transmit
GOLDTitle:Mass Transmit Broadcast BlogMass Transmit Broadcast Blog
Agency:Agency:Mass TransmitTransmit
AGENCY PROMOTION MATERIALSDivision 55
Agency Promotion Materials
title: Agency Change Campaigng y g p g
VantagePointVantagePoint
GOLDTitle:Agency Change CampaignAgency Change Campaign
Agency:Agency:VantagePoint
PUBLIC RELATIONSDivision 57
Single public relations effort
title: Public Relations-New Grabeez Flavorsclient: Tropical Foods
Media BonsaiMedia Bonsai
title: Public Relations-New Snack Treasures Flavorsclient: Tropical Foods
Media BonsaiMedia Bonsai
title: Public Relations-Sprouted Raw pclient: Tropical Foods
Media BonsaiMedia Bonsai
EXHIBITIONS/TRADE SHOWDivision 58
Exhibits
title: Rosenberg Trade Show Boothtitle: Rosenberg Trade Show Boothclient: Rosenberg USA
Phasetwo.biz
title: NRA 50x50 Booth
PreGel AmericaPreGel America
GOLDTitle:NRA 50x50 BoothNRA 50x50 Booth
Agency:Agency:PreGelAmericaAmerica
EVENT MARKETINGDivision 59
Events
title: 2 Millionth Vehicle Celebrationtitle: 2 Millionth Vehicle Celebrationclient: BMW Manufacturing
VantagePointg
GOLDTitle:2 Millionth Vehicle Celebration2 Millionth Vehicle Celebration
Client:BMW ManufacturingBMW Manufacturing
Agency:VantagePointVantagePoint
OUTDOORDivision 60
Billboards, bus shelters, transit advertising
title: We Made It Billboardtitle: We Made It Billboardclient: BMW Manufacturing
VantagePointg
TOO CREATIVEDivision 62
Too Creative
title: Do the Math Ad Seriesclient: Henny Penny
VantagePointVantagePoint
VantagePoint
Title:Y ’ th St M iliYou’re the Star Mailing
Client:Berchtold
Agency:VantagePoint
SPARK Publications
Title:Si S l tiSignage Solutions Magazine
Cli tClient:Signage Solutions MagazineMagazine
Agency:SPARKSPARK Publications
Media Bonsai
Title:S&D C ff Ch ll R i B kS&D Coffee Challenge Recipe Book
Client:S&D Coffee
Agency:Media Bonsai
VantagePoint
Thank You!Please take your entry boards with you,
th ill b di d dor they will be discarded.