Interesting PapersKatrina

EXPLAINING VARIATIONS IN CLIENT EXTRA COSTS BETWEEN SOFTWARE PROJECTS OFFSHORED TO INDIA

Impact of Required Client-Specific

Knowledge

• Knowledge transfer • Specification• Design • Coordination • Control

Impact of Vendor-Related

Characteristics

• Lack of Absorptive Capacity

• Personnel Turnover

Impact of Offshore-Specific Client–

Vendor Distance

• Geographic Distance• Cultural Distance

Jens Dibbern/Jessica Winkler/Armin Heinzl MIS Quarterly / June 2008

The Stopping Power of Advertising: Measures and Effects of Visual

Complexity Feature complexity

Advertisements that contain more detail and variation in their basic visual features, color, luminance,

and edges are more complex.

Rik Pieters, Michel Wedel, & Rajeev Batra Journal of Marketing / September 2010

hurts brand attention

The Stopping Power of Advertising: Measures and Effects of Visual

ComplexityDesign Complexity

Advertisements with more elaborate designs in terms of the shapes, objects, and patterns they contain are also

more complex.

Art InfusionThe Influence of Visual Art on the Perception and Evaluation of Consumer Products

HENRIK HAGTVEDT / VANESSA M. PATRICKJournal of Marketing Research / June 2008

Theoretical Background

The Spillover Effect of Art

Content-dependent influence of art

Generalized content-independent influence of art

the presence of art spontaneously evokes perceptions of luxury and exclusivity, regardless of the content of the artwork.

Peracchio and Meyers-Levy 2005

Hoffman 2002

Theoretical Background

seven-point Likert scales

• unfavorable/favorable • negative/positive• bad/good• unpleasant/pleasant • dislike very much/like very

much

one-way analysis of variance (ANOVA ）

Theoretical Background

Perceptions of Luxury

Product Evaluation

Presence of Art

Packaging

product design

Advertising