How Electronic Learning and Social ReadingMerges to a New Learning Experience

Dr. Volker Zimmermann | IMC AG

The IMC Founding Story

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IMC Solution Portfolio

MOBILE LEARNINGAND PUBLISHING

CONTEXT-AWARE COMPUTING ANDMICRO-LEARNING

LEARNING, CONTENT AND TALENT CLOUD

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Gartner Magic Quadrant CLS 2011

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Quelle: Gartner März 2011

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Selected Customers

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IMC Learning Management Customers

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*0

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40

60

80

100

120

140

CLIX Customers overall On premise SaaS/ASP

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Today`s requirements of customers

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Users should be able to learn on any device

Content might come from sources like digital bookstore, video repository

or will be self-produced with authoring tools

Learning is „social“: Share annotations, notes,

around content…

Managing, tracking and control must be possible:

or reporting, for compliance, for security, for trust, …

All learning activitiesshall be supported: classroom,

self-paced learning, blended, etc.

Content and Learning Solution must be accessible from anywhere

• at workplace (Desktop PC)• on the road via internet (Smartphone, Tablet, …• from home (Tablet, DesktopPC, Smartphone)

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„Key Drivers“ for digital education

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Cloud

Mobile

Digital Learning Books

Social

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Education + Books = Core Growth Area

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Source: 148apps.biz, Morgan Stanley Reserach

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Usage of PC vs. Tablets

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Source: Morgan Stanley Research, AlphaWise 2011

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Paradigm shift in the digital education marketcame 2011

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HINTERGRUNDBILD20TH CENTURY / FUTURE

2001 2011 2021

Self-Paced Learning

E-Learning vs. Classroom

Content = interactive animations and tests

Mix of classroom, virtual sessions and e-Learning content (blended learning)

Platform and Content

Digital Reading

Use within all learning activities (IN and OUTside of classroom)

Content = digital textbook plus video plus interaction plus test

Social reading and sharing in a group with instructions from a tutor

Learning Cloud and Apps

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Apple Education: Interaktive eBooks

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Education from the Cloud – mobile and social

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Content-Authoring

Digital Content(HTML5/Smartphone)

Distribution via Apps

and Browser

Management in the „Learning Cloud“ and

via eBookstores

Digital Textbooks(ePUB3)

Learning / Social

Reading

Software as a Service

Desktop Browser

Android iOS BB.

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IMC Learning Suite: Platform for social learning

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Mobile Content Types (eBooks, Apps)

Nutzen:

Consumerization

Bring your own device

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eBooks

Apps

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IMC Author – Authoring Suite for Mobile Content

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HMTL5 Content

Education Apps

ePub3 (2013.2)

One Project – Many „Devices“ – Multiple „Channels“

LMS

iTunesGoogle Play

eBookstores

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CLIX App: Mobile Access to Lectures and eBooks

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From IMC Research Lab: Interactive eBook Mathematics

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From IMC Research Lab: Mobile Classroom App

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Mobile Classroom App

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Next Step: Annotations for eBooks

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CLIX LECTURNITY POWERTRAINER LIVECONTEXT Content

Mehr information: www.im-c.com

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