2011.11
DESCRIPTION
2011.11. Introduction of SPORTSCN. Who is sportscn ?. OTHERSPORTS. SOCCER. CHINA SOCCER. BASKETBALL. GOLF. TENNIIS. Founded in 2000,with 11 year experience in sport website Committed to provision of high quality professional sport service - PowerPoint PPT PresentationTRANSCRIPT
2011.11
Introduction of SPORTSCN
Who is sportscn ?SOCCER CHINA SOCCER BASKETBALL GOLF TENNIIS OTHERSPORTS
COMMUNITY WEIBO(MINI BLOG)
GYM LOTTERY VEDIO DATA LIVE SCORE GAMES
• Founded in 2000,with 11 year experience in sport website
• Committed to provision of high quality professional sport service
• Worldwide coverage, particularly all around soccer,basketball,golf and
tennis informaiton
• Sport community consisted of 1million sport fans
• 2.5 million quotes in Google and Baidu
Data talks
A leading position in the industry based on power to excel
One of the first to set up professional sport websites, leader in the industry
Per day PV : 4M
Per day UV : 60k
Registered Uesr : 1M
Active User : 600k
Time on site : 6.6Min
*Source: CNZZ turnover, 2011
Key wordsCovering key cities and tier 1 cities, coastal areas and economically developed regions.
Income56.2%users have a monthly income above RMB5,000, who will be key consumers within 10 years.
Brand loyaltyBuyers who are our users in other websites nearly buy first line brands only (80%).
FashionThe platform of fancy fans,guiding place of sport information and service,a place to connect sport and fashion.
86.5% of all users aged at 18-35, 66% of them above 25.
AgeMore than 75% users have educational levels of university or higher, 10% of which are post graduates.
Education
More than 80% users in tier 1 cities in the conuntry and abroad.
Tier 1 Managers and staff workers consisting 80% who are active followers of brand consumption.
Occupation
What can I do here ?Surfing
Live broadcasting
LOGIN
We share information, interest, fun, emotion and passion here, and more…
NEWSComments
Transfer of WeiboOnline interactivity
Offline friend making
Live scoresData bank
Sharing resourceOnline
communication
Lottery buyingStaking
Win prizesEnjoy participation
Score raisingEvent
organization
Live broadcastMerit
management
Match promotionFriendly sharing
Community tourFriend searching
blog, creating group, photoes
Sharing fun and making friends
DATA
LOTTERY
GOLF
community
Data analysisMatch results
Joint buyingExpert
recommending
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Structure of lottery channel
• 单场推介• 分析文章• 合买方案
• 亚欧大全• 图表走势• 开奖查询
• 网上购买• 电话购买• 手机购买
• 分析推介• 官方公告• 玩法规则
足彩资讯 购彩平台名家交流数据大全
Analysis
AnouncementRules
Online purchase
Telephone buying
Buying through mobile phone
Single recommendation
Forecasting
Joint purchase proposal
Asia and Europe
Trends
Inquiry
Data bank
Information Buying platform
Expert recommendation
Lottery Channel
Buying PlatformClear and easy to operate, safe
account, convinient and efficient
account payment, SMS note
Joint PurchaseExpert analysis and recommendation, joint purchase proposal and implementation
Lottery Channel
InformationPrize inquiry
National center announcement
Analysis from other sites
500 information per day
Information from HKG and Macao
AdvisersExpertise from program producer, live
match commentator, European operator,
column writer, sports journalist, etc.
Lottery Channel
Data bankStrong data bank on all Asia and Europe,
plus analytical charts and categorization,
playback, trends,etc.
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Unique Selling Points
www.sportscn.com
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What we can do special
1.Original content • sports news, data and stories edited by professional editors
• integrate existing contend, photos and videos for special
market campaign
• copywriter for clients to link their brand with pointed sports
section
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What we can do special
EVIAN on sportscn.com
Special topic
What we can do special
Evian tennis news special created by sportscn editors
Professional Tennis news link with Evian brand
What we can do special
Combined with videos,
news, pictures and
products to promote Evian
during the event.
Evian's online activities
Example:
2011 Shanghai Masters
shows the total number
: 13500000 PV
How many people saw:
4194000 UV
10980 people enter the acticity
Evian's online activities
Home page Tennis channel news
Evian's online activities Promotion
Topic
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What we can do special
2. Online interactive campaign design • Experienced team to create tailor-made online
interactive project, team includes editor, copywriter,
Tech, designer and project coordinator.
• Good cooperation relationship with sports industry in
China, our long-time partner include sports bureaus,
leading search engines, portal sites, sports fan clubs,
sports weibo,
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professional editors and technical, design team
What we can do special
19
Rolex on 2011 Shanghai
Masters
Special topic
Through the newsflash and
fastest match data to show
the demands of Rolex
What we can do special
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Sportscn reporters guarantee high quality and effectiveness of information in the field
What we can do special
Promotion achieved very good
effect
Dissemination effect :2-3% CTR and participation
What we can do special
– 题目以每天比赛中球员可能出现的技术数据或比赛中有趣的事物展开– 每日两题 上午和下午时段分别出一道题– 每日在参加答对题者当中抽取一名幸运用户,给予赞助商奖品– 赛事结束后,参与竞猜的用户还有机会参加 1 名总冠军奖和 30 名幸运奖的抽奖活动
Interactive project
What we can do special
Interactive project
– 题目围绕本次赛事和赛事历史展开– 每日一题– 答对者就有机会参加每日一名幸运用户的抽奖– 赛事结束后,答对全部问题的用户还有机会参加 1 名一等奖 2 名二等奖 3 名三等奖的抽奖活动
Daily question
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What we can do special
3. Online and offline interactive• Media partner with government sports bureaus and
lots of sports (both professional and amateurish) events
in Shanghai
• Skilled to organize online fans actively participating
offline sports game, including weekly football match,
basketball game and bi-weekly golf game
高尔夫直播系统
高尔夫直播系统高尔夫比分直播业余比赛自助直播系统球队成绩记录系统球队成绩分析功能在线评论和分享功能
Online interactive
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What we can do special
CHINA MEDIA GOLF CLUB
SPORTSCN GOLF CLUB
Offline interactive
What has sportscn.com done?
• Successful joint report of Sydney Olympic Games in 2000 with Xinhua
news agency
• Joint report of FIFA World Cup in 2002 with Titan Sports
• Starting provision of video service from 2004 through cooperation with
global media partners
• Joint report of FIFA World Cup in 2006 with goalchina, resulting in
second largest coverage next to Sina.
• Record breaking joint report of Olympic Game Beijing in 2008 with
Titan Group
• Successful all around report of FIFA World Cup 2010 in South Africa.
• Successful report of Asian Game in Guangzhou in 2010.
Trusted Partners
Thank You!