20110329 startsummit sustainovation
DESCRIPTION
This is the presentation from our workshop during the StartSummit at HSG St. Gallen. Our topic was: Sustainovation – Which innovations are required for corporations to actually become sustainable?TRANSCRIPT
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
SUSTAINOVATION
Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
STARTSUMMIT
WORKSHOPST. GALLEN | 20110329
www.vujade.com
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
TO LEAVE TIMEYOURFOOTPRINT
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
TO ERASE TIMEYOURFOOTPRINTCARBON
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
Dear ParticipantsVujàdé Ltd. is convinced that sustainability will become an issue of global relevance in future. Whereas in former times, being green was only an issue for a small group of people, the sustainability movement has reached a critical mass. Today, being sustainable has not only an ecological but also an economic, social and cultural dimension. We believe, in order to stay competitive, corporations have to adapt to this demand.
But: How must companies adapt? Which innovations are required for carrying out these changes? What is necessary for different stakeholders to collaborate in efficient ways? To summarize: How should we sustainovate?
After presenting our perspective as well as our provocation, we would like to engage with the participants by both listening to their point of views and discussing their reactions. By doing so, we will cover the entire room with post-its. We will use different models in order to structure and visualize our results. During the second part of the workshop, we would like to develop a generic action plan that should support corporations in their effort to achieve sustainovation.
Cheers,
Jasper BouwsmaFounder Vujàdé Ltd. 5
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Fjord, Swisscom, Jokko Korhonen © 2007 - Confidential Page 6
Solution
A team’s activity dashboard and homepage
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IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | 8Photo by: Vujàdé Ltd. – Jasper Bouwsma
#GAME RULES
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IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
ARE YOUWHYHERE
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YOU AREWHYHERE
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Vujàdé Ltd. wants to expand its activities* in the field of sustainability, since we see how companies from large to small are having difficulties in dealing with the complexity of the topic.
We would like to make use of this StartSummit to discuss sustainability and the importance of innovation as the sole tool for achieving a better world.
Vujàdé Ltd. calls this combination “sustainovation” and would like to explore, together with you, the opportunities this domain contains.
* Vujàdé Ltd.’s activities:- Consulting- Startup Support- Incubation
#GOAL / OBJECTIVE
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IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
2011
0311
14
#SUSTAINABILITY
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
WE WILL PUBLISH THE SLIDES ABOUT JAPAN AND THE
NUCLEAR DISASTER ON SLIDESHARE IN OUR A
SPECIAL 201103 PRESENTATION.
STAY TUNED TO BE INFORMEDhttp://www.slideshare.net/vujade/
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IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
WHO WE ARE
Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
www.vujade.com
WHAT WE DO
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Vu-jà-dé
Vujàdé is the opposite of déjà-vu and refers to something thathas not yet taken place or has not yet existed.
Looking for new solutions.Critically questioning existing structures and behavior.
Looking at something from a different or an unusual point of view.
In other words: Vujàdé stands for innovation.
Photo
: Vujà
dé
Ltd
–Support
ing F
orw
ard T
hin
king
Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
1. CORPORATE CONSULTING
2. STARTUP SUPORT
3. INCUBATION
OUR PARTNERS:
19
À PROPOS
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
Eric Hoffer, (July 25, 1902 – May 21, 1983) American social writer and philosopher ”In times of change
learners inherit the earth; while the learned find themselves beautifully equipped to deal with a
world that no longer exists.
“Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
THIS PRESENTATION IS LICENSED ACCORDING TO A CC-BY-SA LICENSE
This license lets you remix, tweak, and build upon our work even for commercial reasons, as long as you credit us and license your new creations under these identical terms.
Photo by: Vujàdé Ltd – Jasper Bouwsma
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
Vujàdé Ltd.Postal Address
P.O. Box 4
CH-3257 Grossaffolterm
Visiting Address
Gutenbergstrasse 9
CH-3011 Bern
+41 (0)31 381 50 80
Online
www.vujade.com
VujadeLtd Photo
by:
Vujà
dé
Ltd –
Jasp
er B
ouw
sma
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IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | 25
IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
DO YOU THINKWHAT
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | 27
IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
OTHERS THINKWHAT
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InnovationSustainability
Technology
Society Economy
Politics
Photo by: Vujàdé Ltd. – Jasper Bouwsma
#
##
##
##TOPICS
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#SUSTAINABILITY
Birkenstock Etage
1986
2604
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Die Schweizer sind Weltmeister im konsequentenRecycling: 2003 wurden 47% aller Haushaltabfällerezykliert: 96% Glas, 90% Aluminium, 77% Papier, 76% PET, 85% – 90% Aludosen sowie 75 % Stahl- oder Weissblech
#SUSTAINABILITY
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#SUSTAINABILITY
Photo by: Vujàdé Ltd. – Jasper Bouwsma
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@NYTimes: Post-Tsunami Japan Turns Away From Excess -http://nyti.ms/e0IsXL #jishuku
2011
27
自粛#SOCIETY03
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2011
0211
Weapons of Mass Communication: internet and mobile phones, facebook, youtube, smartphones & Twitter are the new weapons of Revolution
#TECHNOLOGY
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A picture that will always be remembered as the Egyptianrevolution at Tahrir Square
2011
0208
Photo by: magharebia
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#POLITICS
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2011
0328#ECONOMY
36
@TheGuardian Campaign via social media networks blocks Dutch bankers' bonuses bit.ly/eejO3M An online campaign overturned ING's executive pay policy…
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2010
0420#SUSTAINABILITY
Beyond Petroleum... 13 dead, 4.9M barrels spilled in 89 days polluting 68k sq mi of sea and marshland http://bit.ly/gsYfKt
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2010
0520
Tesla buys former Toyota factory in Fremont to build their Model S car for 2012. http://bit.ly/fOc63p
Photo by: Tumbenhaur
#SUSTAINABILITY
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2011
0315
41
#SUSTAINABILITY
E10 Germany: a wonderful example of a “sustainable” product gone wrong.
Photo by: Vujàdé Ltd. – Jasper Bouwsma
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#SUSTAINABILITY
Wind energy, many people are against obstructions in the landscape
Photo by:Oliver Raupach
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#SUSTAINABILITY
Solar slowly reaches scalability and prices are decreasing as a consequence.
Photo by:Oliver Raupach
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2011
0315
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#SUSTAINABILITY
E10 Germany: a wonderful example of a “sustainable” product gone wrong.
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2010
1202#SUSTAINABILITY
#COP16: Cancun or Can’t Cun? After COP15 again a meager result. When single nations can veto an outcome nothing will ever happen.
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Swiss government’s Doris Leuthard launches a new “Raumplanungskonzept”
2011
0121
55
#SUSTAINABILITY
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2011
0210
Photo by: svabo
56
#SUSTAINABILITY
Hmm this is not the way ski slopes should look like in February... Lots of ski-regions already suffer financially from the bad season.
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
ARE WE RIGHT WHEN WE THINK TO OBSERVE A
PARADIGM SHIFT?
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The Blueprint of a better kind of business
1. Step One: Loss AdvantageFrom Value Chains to Value Cycles
2. Step two: ResponsivenessFrom Value Propositions to Value Conversations
3. Step three: ResilienceFrom Strategy to Philosophy
4. Step four: CreativityFrom Protecting a Marketplace to Completing a Marketplace
5. Step five: DifferenceFrom Goods to Betters
6. Step six: Constructive StrategyFrom Dumb Growth to Smart Growth.
61
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ARE WE GOING MAINSTREAM
WITH SUSTAINABILITY
?
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IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | 64
IntroductionThis workshop is not about Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
Let’s look at a number of different companies:
1. Do you find these companies sustainable or not?
2. How does sustainability differ among industries?
3. (How) Can these companies create a value cycle?
4. Where lies the main opportunities for sustainability for these companies?
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | 66
IntroductionThis WS is notabout Japan
DefinitionSustainability
Define & Discuss
About Vujàdé Ltd.
Hi!Why are you
here?Why you are
here?
ActionCase Studies
What do you think it is?
Let’s look at:Apple
NespressoMigros
McDonaldsSwisscom
What others think it is?
Sustainovation
ModelsValue Chain
TBL(triple bottom line)
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
BUT MORE IMPORTANT:WHICH
OPPORTUNITIES LEAVES THIS FOR ENTREPRENEURS
?
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© Vujàdé Ltd. – Supporting Forward Thinking Slide | 69Photo by: Vujàdé Ltd. – Jasper Bouwsma
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“
”Because you can't do today's job
with yesterday's methods and be in business tomorrow.
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© Vujàdé Ltd. – Supporting Forward Thinking Slide |
Heraclitus, c.535 BC - 475 BC Greek philosopher ”
Nothing endures but change.
“Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
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Charles Darwin (1809-1882)English Naturalist ”
It is not the strongest of the species thatsurvive, nor the most intelligent,
but the one most responsive to change.
“Photo
by:
Vujà
dé
Ltd.
–Ja
sper
Bouw
sma
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Vujàdé Ltd.Postal Address
P.O. Box 4
CH-3257 Grossaffolterm
Visiting Address
Gutenbergstrasse 9
CH-3011 Bern
+41 (0)31 381 50 80
Online
www.vujade.com
VujadeLtd Photo
by:
Vujà
dé
Ltd –
Jasp
er B
ouw
sma
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BACKUP
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*
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http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/
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http://www.greenpeace.org/international/en/news/features/Greener-electronics-guide-updated/
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#SUSTAINABILITY
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#SUSTAINABILITY
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#SUSTAINABILITY
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#SUSTAINABILITY
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