1. Kick-Off Meeting August 8, 2012

2. Trade (T) New York State Only Media (M) National Consumers (C) International * Indicates new for 2012 3. Marketing Trade & Media Distribution Communication Sweepstakes Harvest in the Square Tasting Events POS Materials Action Items 4. Web RieslingLaunch.com Video Riesling Hour Invite Riesling Launch Google Ads Social Media Email Consumer Trade SweepstakesT, M, C 5. September 4-30,2012Listed on RieslingLaunch.com with linkIncluded in Geo-targeted consumer email blastsSocial Media coverageFree POSRetailers Host two Finger Lakes Riesling Tastings *Restaurants and Wine Bars Serve three Finger Lakes Riesling by the Glass *OR Host two Finger Lakes Riesling Events *T, C 6. 75-100 Journalists Request samples for one virtual tasting VIRTUAL TASTINGS Saturday, September 22, 2012: Riesling Hour 6:00 p.m. - 10:00 p.m. EST. Media & Consumer Wednesday, September 12, 2012: #WineChat * 9:00 p.m. - 10:00 p.m. EST. Media Exclusive Thursday, September 27th : FLWA Virtual Tasting * 8:00 p.m. - 9:00 p.m. EST. Media Exclusive Media/Trade Tasting *T, M, C 7. Distributor & Winery Conference Calls Tasting Events Sponsor Page * One Sheeter POS Winery Distribution Spreadsheet * Sales Incentive Program *T, C 8. Sweepstakes: August 11th - September 22nd Wineries create an Ultimate Riesling Experience Winner drawn during Riesling Hour Winner and three friends pick favorite winery toredeem The Ultimate Riesling ExperienceC 9. Thursday, September 20, 2012 6:00 p.m. 9:00 p.m. FLWA Sponsorship * Wineries paired with and next to chef * Increases Riesling Launch footprint Food pairing enhances Riesling experienceT, C 10. Industry 2011 Vintage Riesling Tasting * Wednesday, August 22, 2012 6:00 p.m. 8:00 p.m. at Red Newt Blind tasting 2011 Rieslings $10 DonationFinger Lakes Riesling Week * September 16-21, 2012 Part of Summer of Riesling FLX Rieslings served in all five Terrior Wine Bar locations in NYC SOR social media focus for the weekIndustry Tasting at Hearth Restaurant * Wednesday, September 19, 2012 in the afternoon Feature all 20 winery participants Small industry & media crowd invitedT, M, C 11. Virtual Tastings #Wine Chat *Wednesday, September 12th | 9:00 p.m. 10:00 p.m. | Media Only Riesling HourSaturday, September 22nd | 6:00 p.m. 10:00 p.m. | Media & Consumer FLWA Virtual Tasting *Thursday, September 27th |8:00 p.m. 9:00 p.m. | Media OnlyWinery On-Site Events * Tasting events Specials & DealsM, C 12. T, M, C 13. Available on RiesilngLaunch.com Poster Post Cards Riesling Hour Business Cards * Shelf Talkers Winery will receive posters, post cards, and RieslingHour business cards for tasting rooms Riesling Festival *T, M, C 14. T, M, C 15. T, M, C 16. T, M, C 17. Back ImageFront ImageT, M, C 18. T, M, C 19. FORMS 2011 Vintage Riesling Launch Resource Library Form 2011 Vintage Riesling Launch Distribution Form Virtual Tasting Participation Form * Ultimate Riesling Experience Sweepstakes Form *EMAIL Winery on-site events * Updated 2011 photos Updated Spec Sheets for 2011 Rieslings 2011 Riesling Bottle Shot photographyTO DO Work with distributors Post Riesling Launch logo on website Facebook and Tweet (#flxwine) about Riesling Launch