2011 tiger team workshop-point of sale grant
DESCRIPTION
Fred Messmann, Deputy Director of the NSTRANSCRIPT
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POINT OF SAFE (SALE) (POS)Strengthening Relationships:Continuing Developing Opportunities with Manufacturers and Retailers
2011 Tiger Team meeting Monday, August 22, 2011
Fred Messmann, Deputy Director
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NSBC Point of Sale and Fast Track Grant• USACE Mandatory Life Jacket Study
▫Pine Flat Lake – east of Fresno, CA▫Millerton – north of Fresno - Control Lake for
study▫JSI measured last year (2010)▫USACE nor USCG actually measuring
difference between “sales” last year versus this year
▫NSBC grant will survey and place Point of Sale material in marinas, box store, and small stores
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The NSBC and Manufacturers
•Life Jacket Manufacturers▫Revere Supply Company▫Mustang Survival
(Boating Safety Sidekicks)▫Takashina
• Cylinder Manufacturers
iSi Components Leland Supply Company
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NSBC and RetailersPartners and non partners
( )
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Point of Sale: Mannequin Display Cabela’s, Reno, NV
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Pine Flat Lake Dam, Kings River CA
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Millerton Lake, California
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Pine Flat Lake Marina launch ramp
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USACE sign leaving Pine Flat Lake Marina (reverse)
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Pine Flat Lake Marina, June 2011
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Pine Flat Lake Marina store entrance, marina manager
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Pine Flat Lake Marina, interior PFD POS rack with mannequins
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Reverse side of POS hanging display
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Small bait shop near Pine Flat Lake
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QR CODEwww.LifeJacketChoice.com
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LifeJacketChoice.com
•Five Pages▫Home page as above: “If…then” format▫Check list for choosing a life jacket▫3 pages of text detailing their options
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Life Jacket Choice: Choose the Right Life Jacket for your Activity
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About Life Jackets• Inflatable Lifejackets (type III and V)• Requires regular inspection and maintenance!• Inflatable life jackets are a more comfortable and
lightweight option than the traditional buoyant lifejacket. They are a universal size, one size fits all, and usually have more flotation (20-35 pounds) than an inherently buoyant life jacket (typical is 15.5 pounds) When deflated they are compact and appear to resemble a big set of suspenders. Some inflatable lifejackets also come in a belt pack style designed to be worn in front, not a fanny pack. Both styles of inflatable lifejackets rely on an inflation chamber to provide buoyancy. …
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Issue: Lack of Coordination with Safety Initiatives, Retailers, and Manufactures
•SOLUTION▫Partner with PFDMA and other
manufacturers to collaborate with boating safety advocates to market life jackets and life jacket “WEAR” promotions to retailers
▫Influence purchasing managers decision on how to have the correct year round product inventory, i.e. child, PWC, water sports, fishermen (float coats)
•SUGGESTIONS