2011 social enterprise boot camp columbia v2
TRANSCRIPT
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November 20, 2011
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November 20, 2011
Changing the World Through Enterprise
Ryan Allis, CEO
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What I’ll Talk About Today
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1. The iContact Story2. Creating a Corporate Social Responsibility
Program3. Human Key Performance Indicators (KPIs)4. The Opportunity our Generation Has to End
Extreme Poverty
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The iContact Story
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The Team
2 2003
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The Team
2003
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The Team
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2004
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14 2005
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The Team192006
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The Team432007
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832008
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2009165
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2010
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iContact founded in 2003
Today with 270 employees and 72,000 customers
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iContact Makes It Easy to Create, Send, and Track Email
Newsletters
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Easily Publish, Schedule, and Track Posts to
Facebook and Twitter
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Upcoming Work
iContact October Release – Product Promotion
Why iContact
Redesigned Features section/pages
Customer Service as a Feature
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Business Background
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• Age: 27
• Position: CEO of iContact Corp.
• Size: 280 Employees
• Annual Sales: $50 million
• Capital Raised: $55 million
• Customers: 71,000
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CSR at iContact
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“There is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits”
– Milton Friedman, 1970
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The Purpose of Business
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We believe the purpose of business is not to create shareholder value this is the result of business but not the purpose.
The purpose of business is to create value for customers, employees, and the community.
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Different Types of Social Enterprises
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1. Non-profits that have an earned income stream and utilize business principles
2. For-profits that have social responsibility integrated into their mission
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What is a B Corp?
B Corporations are a new type of corporation that use the power of business to create public benefit.
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Tracking a Triple Bottom Line
A triple bottom line company is a company that measures and reports on its financial results, social results, and
environmental results.
1. Financial Bottom Line (Profits)
2. Social Bottom Line (People)
3. Environmental Bottom Line (Planet)
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Social/Environmental Metrics We Track
Every year we publish a Corporate Responsibility Report that reports on all three bottom lines.
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• Electricity Use• Water Use• Carbon Emissions• Volunteer Hours• Product Contributions
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Metrics We Track
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Metrics We Track
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The Creation of iContact’s CSR Program
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Jan 2010Created a formal CSR program called 4-1sLaunched VolunteerForce
April 2010Hired a full-time CSR Manager
June 2010Became a B Corporation
February 2011Published our first CSR Report
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Why We Invest in Responsibility
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The Why Behind CSR at iContact
1. Because it’s the right thing to do.
2. Because it’s part of the purpose of our company.
3. Because we get positive attention that attracts customers and
new team members.
4. Because it actually saves us money.
“The purpose of iContact is not to make profits nor revenue. It is to create good jobs, give back to our community, and help organizations market more effectively. If we do these things right, the profits will follow.” – The Purpose of iContact
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Nourish & Humanity Fund
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The Opportunity Our Generation Has
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Key Global Challenges
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Key Global Challenges
1. Extreme poverty
• Extreme hunger
• Water sanitation and distribution
• Lack of access to childhood education
• Infant mortality, malaria, measles, TB, diarrhea, HIV/AIDS
2. Human rights violations and sex trafficking
3. Climate change causing increasing temperatures
4. Nuclear proliferation
5. Lack of transparent leadership in Syria, Iran, Zimbabwe, N. Korea, Somalia
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Some of the Craziness of the 20th Century
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• King Leopold in the Congo• World War I• The Great Depression• The Stalin Purges• World War II & The Holocaust• Korean War• Mao’s Great Leap Forward • The Cold War & Cuban Missile Crisis• Vietnam War• Pol Pot’s Khmer Rouge Genocide• Yugoslavian Wars• The Gulf War• Rwandan Genocide
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The Key Human KPIs
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1. Life Expectancy
2. Per Capita Income
3. Infant Mortality
4. % Living Under $1.25 Per Day
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Things Are Getting MUCH Better
45
1970 2010
An amazing 40 years of human historySources: World Bank Development Indicators
Per Capita Income $781 $9216
Infant Mortality 95 per 1000 41 per 1000
% Under $1.25/Day 47% 19%
Life Expectancy 59.3 years 69.4 years
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Average Human Life Expectancy 1960-2009
Improved 30% in last 45 years
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Global Per Capita Income Over the Last 2000 Years
0 1000 1500 1820 1995$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Per Capita Income, 0 AD – 1995 AD
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Global Per Capita Income
Up 15x in last 40 years
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Infant Mortality is Decreasing…
Reduced by 60% in last 45 yearsSource: http://www.gatesfoundation.org/annual-letter/
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Global Per Capita Income Over the Last 2000 Years
0 1000 1500 1820 1995$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
Per Capita Income, 0 AD – 1995 AD
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Global Per Capita Income
Up 15x in last 40 years
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% Living Under $1.25/Day
Down 55% Since 1980
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The Human Report Card
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1970 2010 Grade on Progress
Life Expectancy 59.3 69.4 A
Per Capita Income $781 $9216 A
Infant Mortality 95 per 1000 41 per 1000 A
% Under $1.25/Day 47% 19% B
Co2 Emissions 15 tonnes 31 tonnes F
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Carbon Emissions
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Temperature Anomalies on Land
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Solar Power Price Parity is Coming…
Current Price Per Kwh
Solar $1.00
Nuclear $0.10
Coal $0.08
Natural Gas $0.06
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What’s Different With Gen Y
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1. We have a generation that cares and is aware of
social issues
2. We have a generation that is connected through
technology like never before
3. We have a global citizenry that is able to hold
their leaders accountable via their mobile phones
and create enough momentum to topple bad
dictators
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Internet Users Worldwide
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Mobile Phone Subscriptions Per 100 People
64
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The Key Challenge Of Our Generation Is
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• To make poverty history, sustainably
• To create a sustainable world in which every human
being has access to basic human needs of food,
water, shelter, basic medicine, and education
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Let’s Work Together…
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I’d Like to Work With You Over the Next 50 Years to Create a World in Which…
1. There is no killing of humans on a mass scale through warfare
or genocide
2. All humans have access to the basic human needs of clean
water, nutritious food, shelter, and primary education
3. We end preventable diseases like malaria, TB, and measles
4. We are environmentally sustainable
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Is This Possible?
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Can we actually provide accessible clean water, food, shelter, and primary education to every human in our lifetimes?
YES
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But People Laugh At Me
68
“But older people laugh at me.”
“Experienced” people laughed at Marconi when he claimed had a device that wirelessly transmitted sound
“Experienced” people laughed at Yunus when he said he could lend to poor women with no assets
“Experienced” people laughed at Edison when he said he had a device that recorded sound
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But how?
69
It Takes Leaders Who Care…
1. Many of the future leaders of our generation are in this room
right now. You are one of them. We can achieve anything we
set our minds to.
2. We do it through a combination of entrepreneurship, social
entrepreneurship, and government,
3. We do it through investments in education, infrastructure,
technology, leadership, and sustainable energy.
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The Lessons I’ve Learned
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The Lessons I’ve Learned1. If we are not achieving something, it is because we have not
put our minds to it.2. We have great challenges facing our generation, but even
greater opportunities.3. You must surround yourself only with positive people and
great mentors.4. Thoughts become things. Write down and frame your goals.5. It takes at least five years from when you start to make it, so
start taking action today.
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The Lessons I’ve Learned
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The Lessons I’ve Learned6. Don’t be afraid of failure or of making mistakes. Things will go
wrong. 7. Don’t take yourself too seriously.8. Live life to its fullest. Be passionate. Do what makes you
happy. 9. Money means nothing if you don’t have friendships, health,
and love.10. Our generation can, and must address the major inequities of
opportunity in the world.
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The Future for Me
72
Be part of creating a sustainable world without poverty through:
• Entrepreneurship• Investing in Frontier Markets• Public Service• Writing
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For More Information
73
For more information you can visit…
• My Blog: www.ryanallis.com
• iContact: www.icontact.com
• Humanity Fund: www.humanityfund.com
• Nourish: www.nourishinternational.org
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How to Connect
74
I’m happy to help however I can. You can reach me via:
Or friend me on Facebook. I’m the Ryan Allis at UNC.
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Let’s Work Together
75
Let’s work together as entrepreneurs, social entrepreneurs, and
leaders for the next five decades to:
Our generation has an immense opportunity if we set our minds to it.
1. End extreme poverty in our lifetime
2. Provide accessible clean water, food, shelter, and primary
education to every human
3. End genocide, warfare, starvation, and preventable
disease.
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“We achieve what we want to achieve. If we are not achieving something it is because we have not put our minds to it.”