[ 1 ] 2011 PSDA Media Kit

Reach Your Target Audience with PSDA2011 Media Kit

Print Solutions MagazineAward-Winning Coverage of the Printing Industry from the Flagship Monthly Magazine of the Print Services & Distribution Association

PSDA OnlineThe Association’s Website, E-Newsletter and More

www.psda.org

[ 2 ] 2011 PSDA Media Kit

PSDA: Your Target MarketSince 1946, the Print Services & Distribution Association (PSDA) has been the exclusive professional association for the print distribution industry. Membership in PSDA provides print distributors with the tools they need to succeed in today’s evolving business market. PSDA has the collective industry knowledge, resources and capabilities to increase profits, grow sales and help companies manage their businesses. As the backbone of the print distribution industry, PSDA supports businesses of all sizes, empowering each with a unique advantage to attain long-term success.

PSDA comprises the largest network of print distributors and trade printers, collectively aiding in building better partnerships to advance individual businesses and the industry as a whole. Print distributors can easily connect with like-minded business executives through an array of tools – including Print Solutions Magazine, a dynamic new website (www.psda.org), electronic newsletters, listservs and face-to-face events – that PSDA has designed to facilitate business-to-business communication. Similarly, PSDA’s membership base of trade printers gives print distributors immediate access to printers that sell specifically through the trade. This network of prospective partners allows distributors to place orders quickly and easily, expand the services they offer to their clients and build lasting relationships with top printers.

Get connected now and reach your target market of print professionals.

“Our e-blast campaign through PSDA following our exhibit at the Print Solutions Conference was an absolute success. We were overwhelmed with positive responses and requests from prospective customers looking for samples and information. As a result of that one email, we sent out 740 requested marketing kits! The PSDA sales team was wonderful to work with and guided us through the process with ease. The results far exceeded our expectations!”

Paul BeeganB&W Press

PSDA and Print Solutions Magazine Demographics/Readership ....................................................................3

Print Solutions Magazine - 2011 Schedule, Including Editorial Calendar, Bonus Circulation and Ad Deadlines ..........................................................................................................4

Print Solutions Magazine Advertising Rates .................................................................................................5

Print Solutions Magazine Advertising Sizes and Specifications .....................................................................6

PSDA Online: Website and E-Newsletter Information ....................................................................................7

Comprehensive PSDA Contact Information ...................................................................................Back Cover

Inside

2011 PSDA Media Kit [ 3 ]

PSDAPSDA members make up a substantial niche segment of the greater printing industry. PSDA members buy print and print services to resell or distribute to end-user customers. These companies are primarily print distributors, but are also ad agencies, design firms, marketing firms and freelancers. PSDA also serves the printers that sell through the trade and suppliers that support the industry.

PSDA By the Numbers � PSDA supports more than 1,200 member companies

representing more than 11,000 individual employees. Approximately 20% of all printing sold on annual basis ($14 billion) flows through this industry segment.

� Nearly 31% of all PSDA member companies have belonged to the association for more than 20 years.

� PSDA’s membership comprises more than 750 print distributors, resellers and marketing service providers. Approximately 79% of PSDA distributor/reseller members report annual sales volumes at or under $2.5 million, with 21% reporting annual sales volumes at or over $2.5 million (and 4% over $20 million).

� PSDA’s membership also comprises nearly 400 printers and 70 industry suppliers. Approximately 10% of all printers sell exclusively to the trade. In general, 4% of all printers classify themselves as a “trade printer,” while 45% of printers classified as “commercial printers” actively sell through the trade. Approximately 40% of PSDA printer members report annual sales volumes at or under $2.5 million, with 60% reporting annual sales volumes at or over $2.5 million (and 18% over $20 million).

Print Solutions MagazinePrint Solutions is a respected industry magazine that has been published continuously since 1962. As PSDA’s flagship monthly publication and the premier magazine for the print distribution industry, each issue contains content to help readers improve their businesses, expand their markets and learn new ways to sell print and related services.

Print Solutions Magazine By the Numbers � Nearly 98% of Print Solutions readers are PSDA

members.

� Approximately 92% of readers report taking action as a result of content seen in Print Solutions, including contacting an advertiser and sharing articles and advertisements with colleagues.

� Print Solutions has an estimated pass-along readership of 20,000.

� Approximately 75% of Print Solutions readers report spending at least 30 minutes reading each issue, and 67% say they keep their issues for long-term reference.

Data Source: PSDA, Fall 2010

“My team and I count on Print Solutions Magazine for sales and marketing tips and tactics, management strategies and case studies on how printing technologies are using new technologies such as web-to-print, VDP and short-run digital. The information is practical and useful, and it’s delivered with outstanding writing and design.”

Gail O’Roke, CDCPresident, Independent Business Group, a Division of Golden Pacific Systems Inc.

Demographics and Readership

[ 4 ] 2011 PSDA Media Kit

Issue Date Featured Editorial Bonus Circulation Advertising Deadlines

January State of the Industry PSDA 2011 CEO Summit Reservations: Friday, December 3Materials: Friday, December 10

February Inside the Industry:People to Watch

Reservations: Wednesday, January 5Materials: Wednesday, January 12

March Green Initiatives and Sustainability

Reservations: Friday, February 4Materials: Friday, February 11

April PSDA Print Solutions Conference & Expo Preview

PSDA Print Solutions Conference & Expo

Reservations: Friday, March 4Materials: Friday, March 11

May Marketing and Sales Strategies

PSDA Print Solutions Conference & Expo

Reservations: Friday, April 8Materials: Friday, April 15

June PEAK Award Winners Reservations: Friday, May 6Materials: Friday, May 13

July Top 100 Trade Printers Reservations: Wednesday, June 8Materials: Wednesday, June 15

August Top 100 Print Distributors

PSDA Fall Regional and Specialty Events

Reservations: Friday, July 8Materials: Friday, July 15

September Vertical Market Spotlight PSDA Fall Regional and Specialty Events

Reservations: Monday, August 8Materials: Monday, August 15

October 2012 Buyers’ Guide PSDA Fall Regional and Specialty Events

Reservations: Friday, September 9Materials: Friday, September 16

November Digital Printing Reservations: Friday, October 7Materials: Friday, October 14

December Management Strategies Reservations: Friday, November 4Materials: Friday, November 11

Print Solutions Magazine

2011 Editorial Calendar and Deadlines

2011 PSDA Media Kit [ 5 ]

Ad Size 1x 3x 6x 12x

Full Page $2,300 $2,100 $1,900 $1,700

2/3 Page $2,000 $1,800 $1,600 $1,400

1/2 page $1,500 $1,350 $1,200 $1,050

1/3 Page $1,200 $1,100 $1,000 $900

1/4 Page $900 $850 $800 $750

Four-Color Display Ads

Ad Type/Placement 1x 3x 6x 12x

Outside Back Cover $3,900 $3,700 $3,500 $3,300

Inside Front Cover $3,600 $3,400 $3,200 $3,000

Inside Back Cover $3,400 $3,200 $3,000 $2,800

Two-Page Spread $4,000 $3,800 $3,600 $3,400

Inserts $3,200 $3,000 $2,800 $2,600

Covers, Spreads and Inserts

1 Column (2.2 inches Wide) 1x 3x 6x 12x

One Inch Deep $400 $350 $300 $250

Two Inches Deep $600 $500 $450 $400

Three Inches Deep $700 $650 $500 $450

Four Inches Deep $900 $850 $800 $750

Five Inches Deep $1,000 $950 $900 $850

Six Inches Deep $1,100 $1,000 $950 $900

Classified Ads

2 Column (4.5 inches Wide) 1x 3x 6x 12x

One Inch Deep $500 $300 $280 $250

Two Inches Deep $750 $700 $650 $600

Three Inches Deep $1,100 $1,000 $950 $900

“We choose to advertise in Print Solutions Magazine because it is the foremost source in our industry that our customers and prospects use for updated industry information and to learn about new products and services.”

Bill Reid Print Xcel

Special, High-Impact PlacementsFor complete details and rates for unique, high-impact placements such as bellybands, tip-ons and polybagged outserts, contact your PSDA sales representative:

David Merli202.367.1219 dmerli@psda.org

Ryan Abell202.367.2332 rabell@psda.org

Print Solutions Magazine

Advertising Rates

[ 6 ] 2011 PSDA Media Kit

Print Solutions Magazine

Ad Sizes and SpecificationsFile Preparation and Submission

� Supply a high-resolution Adobe Photoshop .tif file, flattened and compressed (no layers), or a high-resolution Adobe Acrobat PDF with fonts embedded and all colors/images at 300 dpi with CMYK color attributes.

� For full-bleed ads, allow 0.125" (1/8") larger than the magazine trim size and keep live matter at least 0.25" (1/4") from the trim on all four sides.

� Files may be emailed to PrintSolutions@psda.org if 5MB or smaller; otherwise, upload materials to the following FTP site:

FTP Login Information (all lower case, no spaces):Host: ftp.printsolutionsmag.comID/Login: printPassword: Pr1nt3rs

Insert Specifications � Quantity: 11,000

� Size: 8.375" x 11.125" Note: Keep live matter at least .25" (1/4") from each edge. .125" (1/8") is trimmed from all four sides during binding. Final trim size is 8.125" x 10.875" after binding.

� Paper weight: Min. 80 lb. text; Max. 100 lb. text.

� Do not send inserts to PSDA. Ship inserts to: Dartmouth Printing Company, Attn. Melba Stowall, 69 Lyme Road, Hanover, NH 03755

� All insert boxes should be marked: Print Solutions Magazine, Issue Month/Year, Insert Count

� If your insert has printing on more than one side, please specify which sides are the front and back.

� Excess inserts will be destroyed unless specific return shipping or “hold for future issue” instructions are supplied in writing at the time of insertion.

Display and Classified Ad Dimensions* Note: Partial-page ad sizes, including classifieds, have changed slightly for 2011. Please be prepared to supply ads of those sizes to the new specifications. Ad widths are stated first.

(A) Two-Page SpreadTrim Size:Bleed Size:

15.75” x 10.25” (live area) 16.75” x 11.125”

(B) Full PageTrim Size:Bleed Size:

8.125” x 10.875” 8.375” x 11.125”

(C) 2/3 Page 4.7” x 9.14”

(D) 1/2 Page Horizontal 7.125” x 4.7”

(E) 1/2 Page Island 4.7” x 7.125”

(F) 1/3 Page Square 4.7” x 4.7”

(G) 1/3 Page Vertical 2.2” x 9.14”

(H) 1/4 Page Horizonal 7.125” x 2.35”

One-Column Classified 2.2” x 1” to 6”

Two-Column Classified 4.5” x 1” to 3”

The magazine’s final trim size is 8.125" x 10.875"; bleed size is 8.375" x 11.125". Four-color process only, 150-line screen, perfect bound. Ad materials that do not conform to stated requirements may incur additional production costs. Print Solutions reserves the right to convert any specified PMS color to standard process color without prior permission from advertisers or agencies. Ad materials will be kept for 12 months after issue date.

A B C G

D

F

E

H

2011 PSDA Media Kit [ 7 ]

PSDA OnlinePSDA.ORGThe Print Services & Distribution Association’s website – thoroughly redesigned and relaunched in October 2010 – attracts more than 25,000 monthly visitors who consult PSDA resources, learn about upcoming PSDA events, access web-based educational programs, network with PSDA members and much more. The new site has quickly become a powerful resource for connecting with colleagues and potential customers through enhanced professional and social networking capabilities and tools to help manage one’s PSDA membership and professional profile.

Note: Ad placements and rates shown below are per month.

Banner Ad Sizes/Pixels 1x 3x 6x 12x

Home Page, 198 x 298 $1,100 $1,050 $1,000 $900

Home Page, 198 x 149 $900 $850 $800 $700

Inside Pages, 198 x 298 $1,100 $1,050 $1,000 $900

Inside Pages, 198 x 149 $900 $850 $800 $700

Print Solutions Weekly E-NewsletterPrint Solutions Weekly is delivered via email to more than 10,000 employees of PSDA member companies every Wednesday. The e-newsletter, which was redesigned and relaunched in September 2010, features a variety of PSDA and print industry news items and photos.

Note: Ad placements and rates shown below are per weekly issue. Banners are horizontal rectangular placements within the newsletter’s content; skyscrapers are boxes in the left column adjoining the content. Banner ad sizes must not exceed 50kb. Animated GIF images may not function properly in some email clients.

Banner Ad Locations/Sizes 1x 3x 6x 12x

Top Banner, 468 x 60 pixels $1,200 $1,100 $1,000 $900

Other Banners, 468 x 60 pixels $1,000 $950 $900 $850

Top Skyscraper, 150 x 300 pixels $900 $850 $800 $750

Other Skyscraper 150 x 300 pixels $750 $700 $650 $600

PrintJunkie.netWith more than 3,000 members, PrintJunkie.Net is a well-trafficked social networking site for the printing industry.

Note: Ad placements and rates shown below are per month.

Banner Ad Locations/Sizes 1x 3x 6x 12x

Left Column, 220 x 200 pixels $1,300 $1,200 $1,000 $900

Middle Section, Upper 492 x 70 pixels $1,300 $1,200 $1,000 $900

Middle Section, Lower 492 x 70 pixels $650 $600 $550 $500

Right Column, Skyscraper 157 x 340 pixels $1,700 $1,600 $1,500 $1,250

[ 8 ] 2011 PSDA Media Kit

Contact PSDA and Print Solutions Magazine

Print Services & Distribution Assocation401 N. Michigan Avenue Suite 2200 Chicago, IL 60611 Phone: 312.321.5120 Fax: 312.673.6880 Email: psda@psda.org Web: www.psda.org

Print Solutions Magazine: Editorial and AdvertisingJohn Delavan Editor, Print SolutionsPhone: 312.673.4825 Fax: 312.673.6918 Email: jdelavan@psda.org/PrintSolutions@psda.org

PSDA and Print Solutions Sales:Advertising, Exhibits and SponsorhipsRyan Abell Phone: 202.367.2332 Fax: 202.367.2219 Email: rabell@psda.org

Dave Merli Phone: 202.367.1219 Fax: 202.367.2219 Email: dmerli@psda.org