2011 january - m-days, frankfurt: future of social media: innovations in mobile social media
TRANSCRIPT
Innovations in Mobile Social Media
Rogier van den HeuvelVP Worldwide Sales
eBuddy is the world’s largest
independent IM provider
Blogs
YouTube
App Stores
Key insight in innovationsIn Social Media
Jobvite
The Importance of brands on Facebook
- Brand Awareness- Loyalty- Event Activation- Product Promotion- Entertainment
9,000 new fans every day!
• Brand Listings....• Where do we stand....
Product Brands fan page rankings on facebook
1. YouTube 26.265.3972. Coca Cola 22.046.5703. Oreo 16.468.2974. Red Bull 14.968.5925. Skittles 14.877.146....
25. Pepsi 3.182.381....
36. Skype 1.919.227....
39. eBuddy 1.648.502....
59.Sony 273.722....
80. Samsung 47.308
Source: fanpagelist 25.01.11
- Communication - News- Crisis Management- Customer Care- Product Updates
- Communication - News- Crisis Management- Customer Care- Product Updates
The Importance of brands on Twitter
The explosion of Twitter175M Accounts Worldwide
- Cross Promotion- Loyal Users- Think Viral - Dedicate Resources
How did we grow?
App stores How are they Social? - Transparent
- Reviews- Ranking- Perception
eBuddy is downloaded
110M times
Nokia OVI(J2ME)
Android Market
(Android)
App Store (iPhone)
GetJar (J2ME)
eBuddy website (J2ME)
76M downloads on GetJar; second most popular app ever
2.2M downloads in the Android Market; most popular aggregated IM app in all 77 countries
10M downloads in the iTunes store; most popular aggregated IM application
11M downloads in the OVI store; most downloaded IM app
So…Brands should use (Mobile) Social Media !
- Very Viral: reach many people- Create brands (awareness) +
Fans- Fast: reach many people fast- Easy to do- Free (at least cheap)- Fun
Thank You from the eBuddy
Social Media team