5042 Wilshire Blvd., #600, Los Angeles, CA 90036 P. (323) 939.8477 F. (323) 939.8656

2011 INK-N-IRON FESTIVAL / KEEN ENTERTAINMENTPrint/Online Campaign

DMA: Los Angeles Project Manager: Jon Bookatzjon.bookatz@campuscircle.net

Overview of Campaign

• Campus Circle promoted the 2011INK-N-IRON Festival by doing thefollowing:

• Utilizing Campus Circle’sonline/print/editorial assets

• Dedicated HTML email

• Social Media Outreach

Print Advertising Placements

• Campus Circle placed print adsin our publication for threeweeks, as well as had theFestival on our cover of the 6/1issue - Los Angeles DMA.These placements included:

• Three 1/2 page / full color ads• Front Cover placement

• Circulation: 30,000• Readership: 90,000

• Distribution: Retail outlets andschools in Los Angeles

1/2 page / Full color adMay 25 issue of Campus Circle

• Campus Circle printed one1/2 page (4C) ad in ourpublication for the month ofMay.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readership of thepublication is 18 to 34.

• The value of all the print adswas $8,928.75

Cover Position & 1/2 pg (4C) ad in theJune 1 issue of Campus Circle

• Campus Circle printed one1/2 page (4C) ad & the Coverof our publication for the weekof June 1.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readershipof the publication is 18 to 34.

• The value of all the printads was $8,928.75

1/2 page / Full color adJune 8 issue of Campus Circle

• Campus Circle printed one1/2 page (4C) ad in ourpublication for the week ofJune 8.

• Campus Circle is distributedto 40 schools and 800 retailoutlets in the Los AngelesDMA.

• 88% of the readershipof the publication is 18 to 34.

• The value of all the printads was $8,928.75

Campus Circle - Dedicated Email

• Campus Circle sent out adedicated HTML email topromote the INK-N-IRONFestival in Long Beach, CA.

• The stats for the email wereas follows:

Emails sent: 32,398Views: 2,974

• Value = $1,090.00

Campus Circle - Banner AdvertisingBanner advertising for the INK-N-IRON Festival appeared on our website,campuscircle.com. Our monthly traffic averages over 515,000 page views and 75,000 uniquevisitors. The INK-N-IRON banners had a total 411,615 impressions for four weeks. Therewere a total of 195 click thru’s! The value of the banner ads was $4,800.00.

Campus Circle - Newsletter Ads• Banner advertising for the INK-N-IRON Festival appeared in our weekly email

newsletter for four weeks. The Campus Circle weekly email newsletter reaches 32,000+members per week in the greater Los Angeles area. The total value of the banner ads overfor four weeks was $1,200.00.

Campus Circle - Print Editorial

• Print Editorial “MusicInterviews”

• An article for the INK-N-IRON festival appeared inthe June 1 issue ofCampus Circle.

• Campus Circle is a weeklyalternative newspaperdistributed to 40 schoolsand over 800 retail outletsin the greater Los Angelesarea.

• In its 20th year, CampusCircle covers film, music,events and L.A. culture.

Campus Circle - Calendar Listing

• A listing for theINK-N-IRON Festivalappeared on ourwebsite in ourcalendar section.

• To date, the calendarlisting has beenviewed 336 times.

• Campus Circlewebsite trafficaverages: 5 millionhits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Social Media• Campus Circle posted the INK-N-IRON Festival on our Social Media pages to

promote the event and get responses.

• The value of the Social Media outreach was $1,000.00.

Campus Circle - Online Editorial• The INK-N-IRON

Festival article thatappeared in ourpublication alsoappears on ourwebsite.

• Since 6/1, the articlehas been viewed 367times.

• Campus Circle websitetraffic averages:

• 515,000 pageviews/month

• 75,000 uniquevisitors/month

Campus Circle - Video Gallery

• A video trailer for theINK-N-IRON Festivalwas hosted oncampuscircle.com forone month.

• The trailer was featuredin our Video GallerySection to help promotethe Festival.

• To date, the video hasbeen viewed 62 times.

Campus Circle - OnlineSweepstakes

INK-N-IRON SweepstakesAppears on:http://www.campuscircle.com/weeps/InkIron2011/

Campus Circle website trafficaverages: 5 million hits/month

• 515,000 pageviews/month

• 75,000 uniquevisitors/month