2011 focus company summary inc
DESCRIPTION
Brief Introduction of Focus Company in Korea. A full service market research company.TRANSCRIPT
Get to know more of Asia with us.
Focus Company Co., Ltd. is a professional full service market research company based in Seoul, Korea. We provide accurate market data through latest technology and useful insight into Korea and Asia to growing global businesses domestically and around the world through our years of experience. Ever since establishment in 2001, Focus Company has continually done over 350 research projects per year to clients in major industries. At Focus we don’t just deliver raw data, we provide insight and strategies to go with the raw data to ensure our Client’s success. Established: October, 2001 Employees: 72 (as of April, 2011) Projects per Year: 350~400 Head Office: Seoul, Korea Regional Office: Busan, Korea
Proud Member of
About Us Company Facts
About Us
Reliable
Our top priority at Focus Company is to provide our clients with accurate data and information. Our quality control process is to involve senior researchers to examine every step, every result, and every one involved to make sure we deliver the most accurate information to our clients.
Fast
We do not rush, but we systemize every process so that our researches flow fluidly. Our teams of experts are continually trained on the importance of co-ordination and co-operation to minimize procedural errors. Also we utilize the latest IT solutions to make sure that we deliver quality results with efficiency and speed.
Insightful
Utilizing our past experience of 10 years in the market we create options and provide new insight on top of reliable data. We provide quality consulting and create educational training programs for our clients and have a support system to assist them through out the whole process.
Focus Company is based in Seoul, Korea but we have coverage of Asia Pacific through our reliable partners. Our network partners are in China, Japan, India, Taiwan, Singapore, Thailand, Vietnam, Indonesia, and Malaysia and our strength lies in FMCG, IT, Communications, Financial.
China Japan
Vietnam Thailand
Malaysia
Korea
India Taiwan
Singapore
About Us Asia Pacific Coverage
Turkey
Our Services
Marketing Research Public Opinion Survey
CS Consulting Global Business Services
Marketing Research
New Product’s Market Potential, and Demand Forecasting Study
Consumer Behavior and Attitude & Usage Study
Market Segmentation, Targeting, and Positioning (STP) Study
Marketing Activity and Business Performance Measurement Study
(Product Power/Price Competitiveness/Distribution/Advertisement Effect)
Customer Satisfaction Index (CSI/ICSI/ESI/PSI) and Monitoring Study
New Product Needs and Customer Value Study
Brand Power and Brand Equity Measurement Study
Price and Distribution Study
Customer Recommendation/Customer Value/User Experience Study
Public Opinion Survey
Public Opinion and Social Opinion Study
Field survey and Research on actual conditions in each Business Sector
Research demand and performance for policy making
INSIGHT
Companies who provides just data
VS
FOCUS Company has always looked past simple data and
all of us at Focus are trained to think like problem solvers rather than simple statisticians.
There are 2 types of Market Research Companies...
Company who provides “Insight and Strategic Solutions” as well as raw data.
Our Services
Focus Company CS Total Solution
CS Research Models
ESI (Employee Satisfaction Index)
ICSI (Internal Customer Satisfaction Index
DSI (Dealer Satisfaction Index)
SQI Monitoring (Service Quality Index)
CEI (Customer Experience Index)
NPS (Net Promoter Index)
CSI (Customer Service Index)
CVI (Customer Value Index)
Focus Business Services
Translation Services
Import/Export Agent
Quality
Helping clients understand their customers better with Focus CS Total Solution
From evaluation to strategic planning Focus is here to help.
FOCUS Company also assists companies with their
international sourcing of products and materials.
Food Product: Sugar, Soybean Oil. Sunflower Oil, Corn
Raw Material: Copper, Scrap Metal, Silicon
Equipment: Electric, Solar, Wind Power
Helping clients understand more...
Our Services TM
TM
New Product Development Research
Forecasting Demand Research
Market Strategy Research
Customer Value /User Experience Research
U&A and New Product demand research on a ballpoint pen
New town product development research
Lab products research targeting on dentists (Germany)
New wireless Internet business model development research
Strategy research for releasing ‘well-being’/healthy snacks
Demand research on attending in 2012 exhibition in overseas
Demand forecasting and computer application research about New PC2TV Business
DTV demand forecasting and research on its main cause of error spread
Demand research on 2010 F1 GP - Initial Survey
SMEs’ globalization tactics and failures after the 97’ financial crisis.
Vietnam’s mobile communication market segmentation study
U.S. ‘H’ mobile communication repositioning research strategy
‘Engine Oil’ target setting research
CEM (Customer Experience Management) agency development research UX (User Experience) project
Brand Management Research
Customer Satisfaction Survey
Evaluation and comparison on reference books for middle/high schools
Research on baby food price competitiveness strategy
Make-up package testing
Research on advertisement effect for online open market business
Research on stationery distribution status and distribution strategy
Lingerie brand BPI survey and repositioning research
Apt. complex move-in brand/product/service awareness research
Stock company brand awareness research
Research for positioning hospital brand identity
Korea Service Quality Index (KS-SQI) Research
Customer satisfaction research on public institutions
Satisfaction research on the Ministry of Knowledge Economy affiliated organizations
Customer Satisfaction research on security from the National Police Agency
Monitoring research on JDC authorized duty-free shops service
Market Performance Research
Past Projects
Major Clients
IT/TELECOMMUNICATIONS PR/MARTKETING
NEWS/MEDIA
FINANCIAL
CONSTRUCTION
FMCG/LIVING
Focus Group Interview Rooms Gang Survey Rooms
▶ Iris Room
▶ Jasmine Room
▶Focus Gang Survey Room
Our Facilities
▶ FGI Room Guide
▶ Gang Survey Room Guide
• Seating Capacity 10 ~ 15 Persons • Equipment Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD TV, Whiteboard
• Seating Capacity 50 ~ 60 Persons • Gang Survey Room Use Used for Gang Surveys, Seminars, Discussions, Lectures, Orientation or other similar activities • Equipment Beam Projector, Laptop, Video/Audio Recording System, Microphone, HD TV, Whiteboard
[FGI Room] [Monitoring Room ]
[FGI Room] [Monitoring Room ]
Independent Panel Operation Web Survey System
Survey Response
Maintaining panels according to hierarchical subdivision’s (gender,
age, area etc) quota sampling
Organised Questionnaire– Off-line On-line Questionnaire
▶www.mypanel.co.kr
▶Research Portal Solution ▶ON-LINE Questionnaire
Online Panel
VideoMarker Integrated software solution to time stamp key moments of qualitative market research for quick review, analysis and reporting • Mark key respondent comments • Create video clips and highlight reels • Included in every VideoStreaming, VideoStreaming Plus, SuperMobi and Mobile Studio projectVideoMarker recommended for easily searching and retrieving key segments and to develop impactful presentations Transcripts High quality text and video-synched transcripts of qualitative market research • Access each line of text synched to the associated point in the video • Choose from two turnaround options – 4 business hours or 24-48 hours Librarian A long-term, searchable online archive solution that securely stores past and current qualitative market research, instantly accessible to colleagues anywhere in the world • Store all your qualitative market research in one place with one password • Sort your projects with multiple filters • Search all content phonetically or use key words • Grant permission to colleagues, partners & agencies to view select projects
VideoStreaming Live video transmission of qualitative market research from a global network of over 350 research facilities • View wherever you have an Internet connection and invite unlimited viewers • Collaborate with other viewers through chat functionality • Access your online archive for one year • Use a fixed camera view ( VideoStreaming) or moving camera with an onsite camera operator (VideoStreaming Plus) SuperMobi/Mobile Studio Mobile live video streaming solution for field research • Same live video streaming experience available from remote locations • Uses a lightweight portable camera and microphone with an onsite camera operator • Ensures widest coverage with wireless networks (SuperMobi) and provides coverage for areas with high speed Internet access (Mobile Studio)
InterVu Live full two-way audio and video for online focus groups • Accommodate up to 8 individuals at different remote locations • Share content from respondents and moderator’s computer • Dedicated technician for set-up and throughout the project
Focus Vision Services Live Transmission Services Analysis and Archive Services
Experience
Academic Background
CEO Choi, Jeong Sook
28 years of market research experience Representative Consultant and Moderator Awarded the Minister of Communication and Information Prize in 2005 Manager Consumer & Social Research Division: AC Nielson Deputy Director of Marketing Division: Nara Communications Inc. Current - Vice-chairman: Asia-Pacific Marketing Forum Current – Chairperson: Korea Venture Business Women’s Association
Graduated Sogang University, Marketing MBA Graduated Ewha Womans University, Sociology
Experience
Academic Background
Vice-President Kyung-Soon, Choi
Seoul University - Electronic Engineering
34 years of experience in IT Solution business area Strategic Team Manager: Samsung Electronics
- IT Business Team Leader - Samsung LCD, Laser Printing, Hard Drive Business
Manager: Digital Equipment Corporation Korea - Storage Business/Broadband Business
CEO: Yoonik CNC Co., Ltd. Techincal Advisor: SAMT
IT Solution/Import Export Department
Key People
Research Department
Experience
Academic Background
Senior Director Hyun, Goon Taek
20 years of research experience Team Manager: JoongAng Research Senior Researcher : DongSuh Research Current (2008~2011) - Lectures at the Korea Productivity Center PR Research Application Strategy Market Research on New Product Development
ChungAng University - Master of Mass Communication and Journalism Dongguk University - Qualitative Market Research
Experience
Academic Background
Experience
Academic Background
Director Kang, Youn Mo
Director : Nuri-telecom Manager: DaeHong Comm. Manager: Nara Comm. . Manager: Gumgang Comm. Deputy-Manager: DongBang Comm.
YonSei University - Bachelor of Sociology YonSei University - Master s Advertising and PR SoGang University - Master of Business Administration at
15 years of market research experience Strategic Director: JoongAng Research Senior Researcher: Research Korea
GangWon University - Master of International Business
Director Yim, Hyun Chul
Key People
3/8/9th Floor 144-4 ES Tower, Samsung-dong, Gangnam-gu, Seoul, Korea Tel: 82-2-556-6440 Fax: 82-2-556-6488 E-Mail: [email protected], Website: www.focuscompany.co.kr
Offering Core Business
Improvements to achieve
maximum Performance