2011 august september realtor magazine

®

O F F I C I A L P U B L I C A T I O N O F T H E B A K E R S F I E L D A S S O C I A T I O N O F R E A L T O R S ®

August/September 2011

Announcing our 2012 Officers

& Directors

Stand Above YourCompetition with

The GRIDesignation

INSIDE

Talking and Teamwork with

Partnerships 2011 REALTOR® ExpoSee page 15

LEADERS

Young Professionals

NetworkBUILDING

See page

31

2 BAKERSFIELD REALTOR® MAGAZINE

Visit our new websiteCastleCookeHomes.com

University ParkFrom the high $100’sGated privacy featuring

private pool, spa and parks.

Ming Ave. & Gosford Rd.661-663-3810

Village GreenFrom the low $200’s

Gated privacy, private pool, children’s water park.

Stockdale Hwy. & Renfro Rd.661-387-6427

Brighton ParksVoted Best Active Adult Community.

Stockdale Hwy. & Jewetta Ave.661-829-1775

The Villasat Seven Oaks

A private, gated community.

Ming Ave. & Grand Lakes Ave.661-665-0683

Liberty at Silver Creek

From the mid $100’sAffordably priced master

planned living.

Panama Lane & Ashe Road661-836-6623

Your clients will love you when you show them they really can afford a brand new Castle & Cooke home! See the move-in ready homes in these

master planned Castle & Cooke communities today:

Close the Deal FAST!

Closing Costs

with

Plus Down Payments as Low as $15 and 21-Day Move-In!*

* Prices, amenities and square footage are subject to change without notice. See sales associate for full details on all offers. Offers may not be combined with any other offer. Down payments quoted are based upon buyer qualifying and obtaining School Facility Fee Down Payment Assistance Program (SFF). (e.g., home at 6316 Declaration Way in Liberty at Silver Creek may qualify for a down payment of $12.92.) Income and

qualification limits do apply. Financing must be provided through Castle & Cooke Mortgage, LLC to obtain special incentives. All information is subject to change without notice. CA DRE# 01254164.

®

3BAKERSFIELD REALTOR® MAGAZINE

CONTENTSBakersfield REALTOR® Magazine

06

081018212329313334

3536

TeamworkNot exactly what you thought

A Vibrant CommunityPartnering with People & Organizations

Young Professionals NetworkBuilding Leaders

Top 7 Rookie Mistakes Side Step the Pitfalls

Shutter Shots Fun Member Photos PartnershipsBringing Us Together

Stand Above theCompetition with GRI

THE REALTOR® BRANDPromotion & Public Relations

Artist’s CornerWith Barb Francisco

The Golden Cup50th Anniversary Golf Tournament

Cody’s ClueseKey™ application

Tech TidbitsYou, Your Business & Facebook

ON THE COVERYPN Leadership and 2011 President, Angie Trigueiro, Photographer - Jennifer Williams

Executive Editor - Linda Vernon, CEOEditor - Cheryl Huff, Director of CommunicationsDesigners - Carol Duran, Cheryl Huff

Bakersfield Association of REALTORS®

4800 Stockdale Highway, Suite 100Bakersfield, CA 93309P. 661-635-2300F. 661-635-2317www.bakersfieldrealtor.orgwww.bakersfieldrealtor.comfacebook.com/bakersfieldrealtors

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6

9

Visit our new websiteCastleCookeHomes.com

University ParkFrom the high $100’sGated privacy featuring

private pool, spa and parks.

Ming Ave. & Gosford Rd.661-663-3810

Village GreenFrom the low $200’s

Gated privacy, private pool, children’s water park.

Stockdale Hwy. & Renfro Rd.661-387-6427

Brighton ParksVoted Best Active Adult Community.

Stockdale Hwy. & Jewetta Ave.661-829-1775

The Villasat Seven Oaks

A private, gated community.

Ming Ave. & Grand Lakes Ave.661-665-0683

Liberty at Silver Creek

From the mid $100’sAffordably priced master

planned living.

Panama Lane & Ashe Road661-836-6623

Your clients will love you when you show them they really can afford a brand new Castle & Cooke home! See the move-in ready homes in these

master planned Castle & Cooke communities today:

Close the Deal FAST!

Closing Costs

with

Plus Down Payments as Low as $15 and 21-Day Move-In!*

* Prices, amenities and square footage are subject to change without notice. See sales associate for full details on all offers. Offers may not be combined with any other offer. Down payments quoted are based upon buyer qualifying and obtaining School Facility Fee Down Payment Assistance Program (SFF). (e.g., home at 6316 Declaration Way in Liberty at Silver Creek may qualify for a down payment of $12.92.) Income and

qualification limits do apply. Financing must be provided through Castle & Cooke Mortgage, LLC to obtain special incentives. All information is subject to change without notice. CA DRE# 01254164.

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L E T T E R FROM THE PRESIDENT

I became involved with the Association about ten years ago. Back then, members talked with each other mostly face-

to-face. It was common to see us together in social situations. We spent time together having fun and getting to know each other. It was just as much about relationships then as it was about business.

Then came the housing boom. Everything started moving so fast, we relied on email for our connections. It wasn’t long before we started losing each other.

Lately, I’ve started to feel like we’re coming back together. We are renewing our personal connections and it’s strengthening our Association.

These connections have been clear since my husband, Curtis, experienced some health challenges. I’ve been completely stunned by the outpouring of love and kindness from my peers and colleagues. Letters, cards and calls are coming from people I haven’t talked to in over five years. Not only have they lifted our spirits, but they demonstrate loud and clear that the REALTOR® community still cares about the REALTOR® community.

I’ve attended a meeting for every committee this year. I’m keenly aware of how much effort our committee leaders and members put forth behind the scenes. It does take a village to keep our organization moving forward. Now I can say

I’ve seen these great people in action. What a powerhouse we have!

Personal connections are valuable to us and to our businesses. We shouldn’t take them or our businesses for granted. Our staff has always been there to support me and our members. I didn’t realize just how much they did until my life turned upside down. They picked up the slack without missing a beat. I’ve come to realize that we are here for each other and that our personal connections mean everything.

When we started thinking about a new building a few years ago, it wasn’t well-received by the majority of the membership; yet, the leadership kept their eyes on the prize. When the time

was right, we made it happen. We were ready with funds, members were supportive and the price was right. Now we’re moving full-steam-ahead with what will be our new home. I’m looking forward to a champagne toast. I hope you will join me and all our members for a cold glass of bubbly.

Embrace the changes and advancements underway at your Association. Jump in and let’s learn together. We can be more sucessful by utilizing each person’s unique talents.

In this issue you’ll learn about our expanding community involvement and meet the dynamic, new YPN group. I promise -- there is something here for everyone.

L E T T E R FROM THE CEO


For more than a century, our Association has adhered to this important precept.

In 1905 a visionary group of 15 men joined together to form the Bakersfield Realty Board. This bold group of “pioneers” had no path to follow in establishing an organization, especially for an industry truly in its infant stages; but they had a plan, a purpose and perseverance. Result: The solid foundation was laid for creating an environment for exponential growth!

From that day forward, our Association has remained focused and productive, making sure every action taken counts. It’s about doing the right things, following through and being consistent… and just look how far we’ve come!!!

Successful businesses, like successful individuals, are intentional. We have

continued to develop a framework that grows and serves our membership year after year, generation after generation! But it doesn’t stop there. If at any

point in our dynamic history we neglected to nurture and groom new leaders to carry on the successes we have enjoyed for decades, we would be doomed to fail. The legacy of our Association has remained strong for over a century. It is vital that we continue to be diligent and intentional about empowering leadership skills and encouraging more collaboration, inclusive of all generations. By doing so, we will continue to help our Association reach its greatest potential.

Recognition of Outstanding ServiceOur Association continues to be served by the finest staff of professionals, committed to the success of our members. This year we celebrate the following staff members for their years of outstanding service and contribution to our Association.

7 YEARS - Claudia Bugarin, Member Services Representative

6 YEARS - Linda Vernon, Chief Executive Officer, RCE

3 YEARS - Cody Brown, Member Services Representative

1 YEAR - Cheryl Huff, Director of Communications

2011 LEADERSHIPPresidentAngie TrigueiroTitan Real Estate

President-ElectScott TobiasPrudential Tobias, REALTORS®

Vice PresidentTheresa OlsonRE/MAX Magic

Secretary/TreasurerDavid KnoebKarpe Real Estate Center

Immediate Past PresidentGail MaloufColdwell Banker Preferred, REALTORS®

Chief Executive OfficerLinda Vernon

2011 DIRECTORSLezlie ChaffinPremier Realty

Richard Forcillo Karpe Real Estate Center

Midge JimersonBoydstun Realty Co, Inc.

Wayland LouieRE/MAX Golden Empire

Robert MalkinWatson Realty ERA

Karen McKinzieMcKinzie Nielsen Real Estate

Bill RedmanWatson Realty, ERA

Creating an environment for growth

Success without a successor is failure

-- Dale Carnegie

TeamworkN O T E X A C T L Y W H A T Y O U T H O U G H T

Common misperceptions can sidetrack collaboration


Teamwork and collaboration are critical to mission achievement in any organization that

has to respond quickly to changing circumstances. My research in the U.S. intelligence community has not only affirmed that idea but also surfaced a number of mistaken beliefs about teamwork that can sidetrack productive collaboration. Here are six of them.

MISPERCEPTION #1: Harmony helps. Smooth interaction among collaborators avoids time-wasting debates about how best to proceed. ACTUALLY: Quite the opposite, research shows. Conflict, when well managed and focused on a team’s objectives, can generate more creative solutions than one sees in conflict-free groups. So long as it is about the work itself, disagreements can be good for a team. Indeed, we found in our earlier research on symphony orchestras that slightly grumpy orchestras played a little better as ensembles than those whose members worked together especially harmoniously.

MISPERCEPTION #2: It’s good to mix it up. New members bring energy and fresh ideas to a team. Without them, members risk becoming complacent, inattentive to changes in the environment, and too forgiving of fellow members’ misbehavior. ACTUALLY: The longer members stay together as an intact group, the better they do. As unreasonable as this may seem, the research evidence is unambiguous. Whether it is a basketball team or a string quartet, teams that stay together longer play together better.

MISPERCEPTION #3: Bigger is better. Larger groups have more resources to apply to the work.

Moreover, including representatives of all relevant constituencies increases the chances that whatever is produced will be accepted and used. ACTUALLY: Excessive size is one of the most common--and also one of the worst--impediments to effective collaboration. The larger the group, the higher the likelihood of social loafing (sometimes called free riding), and the more effort it takes to keep members’ activities coordinated. Small teams are more efficient--and far less frustrating.

MISPERCEPTION #4: It all depends on the leader. Think of a team you have led, or on which you have served, that performed superbly. Now think of another one that did quite poorly. What accounts for the difference between them? If you are like most people, your explanation will have something to do with the personality, behavior, or style of the leaders of those two teams. ACTUALLY: The hands-on activities of group leaders do make a difference. But the most powerful thing a leader can do to foster effective collaboration is to create conditions that help members competently manage themselves. The second most powerful thing is to launch the team well. And then, third, is the hands-on teaching and coaching that leaders do after the work is underway. Our research suggests that condition-creating accounts for about 60% of the variation in how well a team eventually

performs; that the quality of the team launch accounts for another 30%; and that real-time coaching accounts for only about 10%. Leaders are indeed important in collaborative work, but not in the ways we usually think.

Misperception #5: Face-to-face interaction is passé. Now that we have powerful electronic technologies for communication and coordination, teams can do their work much more efficiently at a distance. ACTUALLY: Teams working remotely are at a considerable disadvantage. There really are benefits to sizing up your teammates face-to-face. A number of organizations that rely heavily on distributed teams have found that it is well worth the time and expense to get members together when the team is launched, again around the midpoint of the team’s work, and yet again when the work has been completed.

MISPERCEPTION #6: Teamwork is magical. To harvest its many benefits, all one has to do is gather up some really talented people and tell them in general terms what is needed--the team will work out the details. ACTUALLY: It takes careful thought and no small about amount of preparation to stack the deck for success. The best leaders provide a clear statement of just what the team is to accomplish, and they make sure that the team has all the resources and supports it will need to succeed. Although you may have to do a bit of political maneuvering to get what is needed for effective collaboration from the broader organization, it is well worth the trouble. J. Richard Hackman is the Edgar Pierce Professor of Social and Organizational Psychology at Harvard University and a leading expert on teams.

The most powerful thing a leader can

do to foster effective collaboration is to create conditions

that help members competently manage

themselves.


BEAUTIFUL BAKERSFIELD “CRYSTAL CAMELLIA” AWARDS

Bakersfield Association of REALTORS® was proud to sponsor the Beautiful Bakersfield Awards on Saturday, June 4, 2011. These awards are presented to local businesses, groups and citizens who helped to improve the image and quality of life in our community during 2010.

The evening’s celebration began with a hosted reception honoring all nominees and featuring visual displays of the many people and projects nominated for this year’s awards. The climax of the event was the live broadcast and announcement of winners in each of the 14 categories. KGET 17 and the Association produced a commercial, which was aired during the program.

The Association sponsored the Public/Private Parntership catergory. The winner was First 5 Kern – Ready to Start. The progam ensures that four-year-olds with little or no preschool experience enter kindergarten “ready to learn.” The Ready to Start program was created by Aera Energy and the Kern County Superintendent of Schools.

The program prepares students for

academic and social success during a five-week session that effectively raises the educational bar and enhances

the learning experience for children throughout Kern County.

Angie Trigueiro, President presents the award to Steve Sanders from the Superintendant of Schools office.

C O M M U N I T Y I N V O L V E M E N T

Vibrant Community

a

Partnering with people and organizations

for Everyone

n Kern County Economic Summit, March n Fair Housing Arts Contest, Apriln Beautiful Bakersfield Award Sponsor, Junen Faire in the Park, Junen Friendship House Trees, July

n Golf Tournament net proceeds: Ronald McDonald House and Golden Empire Gleaners, Septembern Bakersfield Chamber of Commerce Mixer, Novembern Golden Empire Gleaners, ongoing

THE BAKERSFIELD ASSOCIATION OF REALTORS® MAKE A DIFFERENCE BY ADDING LIFE TO THE LANDSCAPEThe Association’s mission statement is clear about the role we play in the community:… to strengthen the REALTOR® image by improving the quality of life in our community.”

Serving as a partner and leader in the community is critical to promoting home ownership and the real estate industry. Our profession encourages and demands that we care about the place we live and the people who live along side of us.

We are working closely with the Community Action Partnership of Kern on re-building of a critical community resource, the Friendship House.

Since 1965, the Community Action Partnership of Kern (CAPK) has been working to provide an integrated network of services as the official anti-poverty agency for the county. CAPK is Kern County’s largest nonprofit 501(c)(3) corporation. Through a variety of programs and in collaboration with other community service agencies, CAPK helps participants pursue their

educational goals, maintain adequate housing; receive medical services, counteract hunger and malnutrition, and provide child care and preschool educational opportunities to help people achieve self-sufficiency.

Five years ago, the fifty-year-old Friendship House was torn down because it was beyond repair. Fuchsia Ward, long-time Bakersfield resident, said the center played a huge role in her upbringing. It was at that center that she learned how to swim and participated in a variety of other activities. She also learned about cooperation and the importance of giving to others. “They told me I could be whatever I wanted to be,” Ward said of Friendship House volunteers, who were the first to tell her that she had

the smarts to attend college. Thanks to a $3 million grant, CAPK

was able to build a new center. It will eventually include community resources such as medical services, food distribution and job training. All services will be free to the public.

In conjunction with the Bakersfield Association of REALTORS® “Branching Out” program initiated by 2010 President Gail Malouf, we donated fifty one trees to the Friendship House. The trees were professionally installed on July 8th, 2011. President, Angie Trigueiro, started the ceremonial digging.

“The Association is so proud to be part of the project. The Friendship House will serve many youth. The trees give our members a way to make a lasting difference in the community,” said Angie Triguerio.

Join the Association leadership and other members at the official ribbon cutting and grand re-opening of the Friendship House on Thursday, August 18th, 2-4pm. Stay tuned for all the details: Connections Newsletter SOURCE: Jason Kotowski, The Bakersfield Californian, B.A.R.

Adding Life To A Fifty-Year-Old Community Resource

Artist rendering of the Friendship House 9BAKERSFIELD REALTOR® MAGAZINE

C O M M U N I T Y I N V O L V E M E N T

The Friendship House will serve as a beacon of hope, opportunity and as an educational and community resource that will help transform

lives for years to come. -- Rudy Salas, Bakersfield City Council Member

BAKERSFIELD ASSOCIATION LAUNCHES YPN

Young professionals are the future of the real estate business. Since the average REALTOR® age is 52, younger real estate professionals often strive for a way to connect with each other and tap into valuable resources that will help them succeed in business.

NAR’s REALTOR® Magazine launched the Young Professionals Network (YPN) in 2006 as a way to help the younger generation build a stronger link with the real estate industry. Today, hundreds of YPNs are starting up across the country.

NAR’s YPN Mission StatementYPN helps young real estate

professionals excel in their careers by giving them the tools and encouragement to become involved in four core areas:n REALTOR® associations. Attend conferences and pursue leadership roles with their local, state, and national associations.n Real estate industry. Take an active role in policy discussions and advocacy issues; be informed about the latest industry news and trends.n Peers. Network and learn from one another by attending events, participating in online communication, and seeking out mentoring opportunities.n Community. Become exceptional members of their community by demonstrating a high level of professionalism and volunteering for causes they feel passionate about.


THE MAKING OF THE YPN ADVISORY COMMITTEE

The Education Committee put together a REPERS program featuring guest speaker Tamara Suminski, 2011 CAR Young Professionals Network Chair.

The title of the program was entitled “Young Professionals Are the Future.” With lunch provided by the Affiliate Committee, Tamara spoke to a packed room of members. Her presentation highlighted the many YPNs across the country. She gave the group ideas about activities and events that our association could consider.

The fun continued at the evening’s “Young Professionals “Hangin’ Out” Mixer” sponsored by Tisha Borda and Kristy Gannon with iMortgage and Michele Cooper with Chevron Valley Credit Union. Members of all ages

attended the mixer.With such a tremendous response

to both the luncheon and mixer, the Executive Committee immediately launched the Advisory Committee Selection Process. The following is an overview of that process:n In May, REALTOR® members under the age of 40 were invited to submit a letter of interest to the Executive Committee.n The committee interviewed members who submitted a letter of interest.n The Executive Committee selected: Jacob Marquez, Coldwell Banker Preferred as the chair. Julie Domlao, Coldwell Banker Preferred, and Jason P. Rodriguez, Keller Williams Realty were selected as Co-Vice Chairs. Bobby Moreno, Coldwell Banker

Y O U N G P R O F E S S I O N A L S N E T W O R K - B U I L D I N G L E A D E R S

NEVER UNDER ESTIMATE

THE POWER OF PERSONAL

CONTACT A WARM SMILE,

AND A HANDSHAKE.

-- SHARI ANTHESColdwell Banker Preferred

WORK HARD, EVEN WHEN YOU DON’T HAVE CLIENTS. LEARN FROM

CLASSES. KNOW YOUR MARKET.

SURROUND YOURSELF WITH SUCCESSFUL

PEOPLE AND YOU WILL LEARN HOW TO BE SUCCESSFUL.

-- ATHENA COLLUP Watson Realty

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building leaders

YOUNG PROFESSIONALS NETWORK

YPN

Preferred was selected to join the YPN Advisory Committee.n Under the tutelge of Linda Vernon, CEO, the four members gathered for their first committee meeting. After extensive discussion, they decided to select five additional members.

With a recommendation from the Executive Committee, the Board of Directors officially approved the Advisory Committee on Tuesday, June 28, 2011.

We are proud to have Jacob represent our Association’s YPN Committee in August at NAR’s Annual Leadership Summit in Chicago. The nine YPN Members are full of great ideas. Look for updates and activities in the Connections Newsletter.

Angie Trigueiro Talks About Our New YPN

I’ve shared with many of you that one of my primary objectives is to reach members who aren’t already engaged in the Association. The Young Professionals Network proved to be the perfect find.

Not only have we created an opportunity to engage existing members, but we’ve rallied the younger generation. These highly energetic people bring a whole new way of looking at things. They bring their instinctive knowledge of technology and their fresh perspectives to old problems. Their vision is uniquely their own.

YPN is important to the future of our Association. I’m looking

forward to them becoming our next committee chairs, directors, officers and even candidates for President. I want them to have my job someday! Looking forward, I hope to see these young professionals actively involved in the state and national YPN groups. Their presence at those levels is something of which we can all be proud.

At the first Advisory Committee meeting, they asked what I wanted them to do for the Association. I said, “You tell me what you want to do.” We can serve as their mentors and help them develop the drive to explore what our community needs from them and what they want to give. They are well-equipped to find their own way. We don’t need to assign them projects or point them in any particular direction.

We should encourage them and guide them as they identify their own passions. Our more seasoned

members have a deep well of experience and knowledge they can pass on. With over 105 years under our belt, let’s teach them about the foundation of

our Association and see what they teach us. Maybe it’s learning about the latest and greatest technology tool.

I know this exchange will unify all of us and poise us for an even better tomorrow. I know this old dog could learn some new tricks!

11BAKERSFIELD REALTOR® MAGAZINE 11BAKERSFIELD REALTOR® MAGAZINE


TREAT YOUR FELLOW REALTORS® WITH HONESTY

AND RESPECT. MOST IMPORTANT, YOU WILL ONLY BE SUCCESSFUL IN

BUSINESS IF YOU ANSWER YOUR PHONE, RETURN ALL CALLS, EMAILS

AND TEXTS PROMPTLY.-- DAVID KNOEB

Karpe Real Estate Center

KNOWLEDGE IS POWER. ALWAYS

REMEMBER TO BE TRUTHFUL WITH YOURSELF AND YOUR CLIENTS. A REFERRAL FROM A SATISFIED CUSTOMER IS SO REWARDING.

KANDIE MILLERColdwell Banker Preferred



Introducing The LeadershipJACOB MARQUEZ, Chair

My early career could very easily be compared to a jigsaw puzzle. I had the landscaper piece and then the dishwasher piece and several other pieces in between. From there, real estate eventually chose me to serve her. At the ripe old age of twenty-one, I purchased my first home. At twenty-three, I became a licensed REALTOR®. I quit my full-time job, with benefits (where I had excelled as sales lead), to do something that I believed in. I knew my new career would let me use my skills in negotiating and communication. I hit the ground running and never looked back.

I have the utmost respect for experienced REALTORS®. (My mentor calls them ol’ timers, as he is an ol’ timer himself.) I chose to be a leader of YPN for a simple reason. I saw it as

a long-term investment in myself and in my profession. I wanted to make a difference. Now is the time to act to create a better tomorrow.

As chairman of YPN, I want our committee to be productive and open to fresh ideas. I would like to see our committee prosper not just in terms of members, but in the amount of information and energy that we share with one another. Then we will all prosper.

Lexus has an awesome message, “the relentless pursuit of perfection.” No matter how hard we try, nothing and no one is perfect. On the other hand, no matter how good things are, there is always room for improvement. Whether that be physically, emotionally, spiritually, financially or socially, those at the very top are continuously trying to improve themselves. They stretch past their

limits. We are all either growing or dying – it’s our nature – there is no in between.

I enjoy red wines, running and spending time with my loved ones. I gave up television in 2010 because I came to a point in my life where I saw it wasn’t benefiting me. I enjoy being entertained but now have a deeper appreciation of people and relationships. I love making people smile.

Leadership, according to Wikipedia, is described as the “process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task.” I consider myself a team player, but I didn’t realize that my desire to improve things, utilize resources and gather input from other people was, in a real sense, leadership.

Every person regardless of age or ethnicity has something valuable to

BLEND THE NEW WITH THE OLD. TECHNOLOGY IS

USEFUL BUT IT’S STILL A PEOPLE BUSINESS. TAKING CARE OF

THE CUSTOMERS’ CHALLENGES WILL HELP YOU CAPTURE THEIR

BUSINESS FOR LIFE.--SCOTT TOBIAS

Prudential Tobias, REALTORS®

GIVE BACK TO OUR

COMMUNITY! VOLUNTEER YOUR TIME. IT’S OUR DUTY AND HONOR TO GIVE BACK

TO SOCIETY.THERESA OLSON

RE/MAX Magic

Jacob MarquezColdwell Banker Preferred, Ming

Julie DomlaoColdwell Banker Preferred, WB

Jason RodriguezKeller Williams Realty

Aimee JonesKassy Miles Towery & Assoc.

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START WITH A BIG BUCKET OF SAVINGS - 6 MONTHS OF YOUR

EXPENSES OR 12 MONTHS IF YOU ARE THE SOLE FAMILY

PROVIDER. FIND A GOOD MENTOR.

--JIM KNAPPKarpe Real Estate Center

IT IS OK TO ADMIT YOU DON’T KNOW AND A PERFECT TIME TO SAY SO. THEN GO OUT AND FIND THE ANSWER!

-- Leslie WaltersWalters & Associates, Inc.

contribute. I want to soak up all of it and share what I learn with others. Many times I have gone to my mentor and asked, “What do you think about… ” I have had people ask me the same questions about other subjects. It is this diversity of people and ideas that makes for a vibrant and powerful organization.

JULIE DOMLAO, Co-Vice Chair

I began my career in real estate back in 2006. After working as a Human Resource Clerk for nearly 12 years, I felt I needed a big change. I knew I had the potential to do so much more with my life. I wasn’t experiencing a dream career or a dream life. Something needed to shift.

I chose the real estate profession for many reasons. I wanted a career that would allow flexibility so I could

coordinate with my husband’s work schedule. I wanted to work in an area where I wouldn’t be held back from reaching my full potential. I want to determine my own worth.

Serving as a Co-Vice Chair for the new YPN, is personally and profes-sionally exciting. Our Association has a great group of young, hardworking professionals that really do deserve recognition. Although YPN is new to everyone, I’m planning to blend the wisdom and knowledge of past genera-tions with the energy and technology of today’s generation.

The Bakersfield Association of REALTORS® has had stellar leaders who have worked very hard over many years. They have provided the rock-solid foundation we see today. As young and upcoming professionals, we need to continue the vision of our mentors. Part of our mission will be ensuring

that the Association continues to thrive.I see how useful technology is in

our industry. It allows us to be more efficient for our clients. We are able to cover more ground in less time by utilizing email and text messaging. Along with my website, I have also incorporated social media in my marketing plan. I use Facebook as a lead generation tool. I am passionate about providing the best experience and service to my clients, relying heavily on today’s technology tools to connect with my clients and prospective clients.

In my spare time, I enjoy traveling with my husband or just relaxing at home. I’m a sports fan and play in a co-ed volleyball league. I also spend time talking and learning about real estate so I can move my business and career forward. I don’t really consider what I do work, since I enjoy it so much!

William ChicasWatson Realty ERA

Holly AdamsBradford & Associates

Freddy PerezKeller Williams Realty

Lori RogersMiramar International

Bobby MorenoColdwell Banker Preferred, Ming


JASON RODRIGUEZ, Co-Vice Chair

I’ve been in the real estate industry since 2006, serving first as a lender and now a REALTOR®. In the short time I’ve been a REALTOR®, I have been blessed with much success. I attribute that success to hard work, dedication and integrity.

Real estate is one of the few industries where your success really depends on you. I knew real estate was the right industry for me because it’s the only profession where every day is different and the final outcome of my day is up to me. I am able to help families achieve their dreams, knowing their home will be part of their lives for many years. I like knowing that people count on me to be dependable, honest and knowledgeable. It’s a role in which I take great pride.

I am excited to join the YPN Advisory Committee and serve the REALTOR® community. It’s important for us to promote education, technology and an awareness of legislation that affects our profession. YPN can be at the forefront of industry changes and pioneer new ways of doing business.

The Bakersfield Association of REALTORS® is an outstanding organization with a strong group of individuals who strive for excellence. Adding a group like ours will only make us stronger.

Being a member of the YPN is important to me for many reasons. From my perspective, the industry is going through a transition period. The real estate market has changed so much over the past few years. We have experienced a significant market downturn, unsettling changes in legislation and new regulations from lenders. These and many other factors will continue to shape the way we do business.

Technology is a tool that everyone can use to better help our clients regardless of age or experience. YPN is at the forefront of technology. For us, technology is all about finding an easier way to stay connected.

Real estate deals are time sensitive so getting connected with the right person about the right property at the right time is crucial. We know no matter how nice the website is or how cool the app might be, it will never substitute for

accountability, integrity and hard work. The challenge of being a successful

REALTOR® is what makes me tick. I enjoy helping clients who are first time home buyers and savvy investors who are building and diversifying their portfolio. My business is all about relationships: how to build them and take care of them. How we do business and how we treat others dictates the level of success we achieve. In this industry, we can focus on so many different aspects of the business and still achieve fulfilment and happiness.

When I’m not in the office, showing a home to one of my buyers, talking to an investor on the phone, surfing on the MLS for new listings or watching Million Dollar Listing or Flip This House… wait a minute, real estate is my life!! In my free time, I like to travel and hang out with my family and friends. I’m usually up for anything.

One of my favorite past times is sharing my love for classic cars with my six-year-old nephew. I’m a strong believer in “work hard and play hard” so I try to enjoy life to the fullest every single day.

15BAKERSFIELD REALTOR® MAGAZINEH E L P S O L V E T H E E Q U A T I O N

OPENING EXPO LUNCH WITH GOV HUTCHINSON

Date: Wed., October 5th

lunch:11:30 am – 1pm

cost:$10, limited seating

expo hours: 1pm – 5pm

Location: The DoubleTree Hotel

Jumpstart your business! Come visit with nearly 50 exhibitors. Get industry information including: n Home Repair & Renovation n Pest Control n Loan programs and so much moreFor all the details bakersfieldrealtor.org (events tab)

Ice cream social & raffle prizes.

®

ASSOCIATION OF REALTORSBakersfield

tradition. community. advocacy.

®


BY TERRY WATSON, founder and president of Watson World Inc., a real estate and leadership training company.

In the book Trump: The Art of the Deal, Donald Trump tells his key to success in real estate: If you take care of the downside, the upside will take care of itself. In other words, if you have a contingency plan for everything that can go wrong, you can’t help but succeed.

You may not end up as wealthy as The Donald, but you should approach your real estate sales career with the same attitude: If you know the top mistakes that prevent real estate professionals from realizing their full potential, you can avoid them — and take your career further, faster. Here are what I believe are the top seven hurdles that could stand between you and a successful real estate career.

1.

No Business or Marketing Plan. If you went into business

for yourself and approached a bank for a business loan, your loan officer would want to see two things: 1) your income statement and 2) your business plan. Well, when you go into real estate sales, you are going into business for yourself. But many salespeople have no clear goals or timeline for achieving their goals. Consistently, real estate professionals who have a written business plan are more successful than people who don’t.

2. . Not Using Resources Available to You. Even if you’re new to the

industry, you don’t have to recreate the wheel. Take advantage of all the resources that are around you — from your brokerage, your colleagues, and professional organizations. Find top performers in your market or other markets and ask them to mentor you. Read each issue of REALTOR® Magazine and use all the resources available at REALTOR® Magazine Online. Each issue of REALTOR® Magazine is packed with tips from

successful practitioners or trainers on how you can become more successful.

3. . Not Maximizing Your Productivity. If you look at top-

producing real estate professionals who are selling 600-plus units a year, you will notice that they have two things in common: assistants and systems. These practitioners are multiplying their efforts and increasing their output through people and technology. According to the NATIONAL ASSOCIATION OF REALTORS® Member Profile, real estate practitioners who used at least one personal assistant had a significantly higher sales volume than those who didn’t. You may erroneously think that you can’t afford a personal assistant. But think again. If you can significantly increase your income by increasing your efficiency and the number of transactions you can close in a year, you can’t afford not to get a personal assistant.

4. . Not Earning REALTOR® Designations. Many

practitioners feel that they aren’t making enough money to allocate funds for education. This is backwards thinking. You take the class to acquire the skills to increase your sales and earn more. The skills you learn and the referral relationships you develop with other students you meet will dramatically affect your bottom line and your

RESOURCES AVAILABLE FOR REALTORS® n FACE2FACE Education Courses

n Did You Know? Technology Tips

n Certification Courses

n Continuing Education Courses

n NAR Website: www.realtor.com

n REPERS: Education Programs & Luncheons

TOP7If you side step these common pitfalls, you’ll be ready for a successful career in real estate.

Rookie Mistakes


potential for success.

5. . Not Purchasing Equipment as a Business Entity. Many

real estate professionals purchase their laptops, digital cameras, or PDAs as consumers. This is a big mistake. If the technology breaks or you need help with the device, you will be sent to consumer purgatory, also known as customer support. When you call customer support as a consumer, expect to waste at least an hour of your day. This purgatory is completely avoidable and unnecessary. The next time you purchase equipment, buy it as a business entity. When you need help, you can call a support line that is reserved for business accounts. That means that you only spend about five minutes on the phone with one person, and the needed part or parts are sent overnight. In some cases, you can even get a technician dispatched to your home or office to personally fix the problem.

6. . Not Crafting Your Marketing Message to Prospects’

Concerns. If you base your marketing strategy on assumptions about what your prospects want from you, you could be wasting money. The National Association of REALTORS® Profile of Home Buyers and Sellers provides insights into what really matters to the typical buyer and seller. For example, it may not be wise to use marketing dollars to promote your resume;

according to the survey, the average homebuyer or seller doesn’t care about your accomplishments. What they do care about is your ability to help them find the right house, negotiate skillfully, and manage the paperwork. Your marketing should target their concerns.

7. . No Income Buffer, Passive Income, or Nest Egg. What

often kills new real estate practitioners is the concept of lag time. When you sell a house, you typically don’t get paid when the contract is accepted. The average contract is written for 45 days. In a perfect world, you would get your commission check 45 days from the date it was accepted. In the real world, you don’t always get paid on time. What could go wrong? Maybe someone forgets to order the title, water certification, village inspection, pay-off letter, survey, termite inspection, or income verification. If you’re in a hot market, the title company could be backed up for two weeks or longer. The closing date could be pushed back days or even weeks. A successful real estate practitioner needs a line of credit and a financial cushion of three to six months

of personal expenses to survive. You also need passive income — or income coming in from investment property so that you don’t have to be desperate to close a deal. When that check finally arrives, don’t forget to put some money aside for your nest egg.

Learn from Your Mistakes, Then Move On. Usually it is the simple stuff that derails a potentially successful real estate career, eclipses your joy in helping consumers find a home, or causes practitioners to burn out prematurely. You are where you are today because of decisions you have made or did not make. Before you embark on a real estate career — or before you try to move your career to a new level of production — take a hard look at yourself and see if you’ve been guilty of any of these mistakes. Then make the decision to not make them again. Once that decision is made, your path to real estate sales success is wide open.SOURCE: NAR

Also serving on the Board of Directors

in 2012Scott Tobias – President

Angie Trigueiro – Immediate Past President

Directors: Lezlie Chaffin, Richard Forcillo, Wayland Louie, Robert Malkin, Bradley Reese, Jr.


NEW ADDRESS

WE HAVE A

Visit our new facebook page, hit the “LIKE” button and

become a fan!

LIKEUS

www.facebook.com/ bakersfieldrealtors

Lisa Belt and

Kristy Gannon

Freddy Perez and Jacob Marquez

OFFICIAL!Officers and Directors

it’sAnnouncing our 2012

PresidentSCOTT TOBIAS

Prudential Tobias

President-ElectDAVID KNOEB

Karpe Real Estate Center

Vice-PresidentTheresa Olson

RE/MAX Magic

Secretary-TreasurerSheri Anthes

Coldwell Banker Preferred - Ming

Director Two-Year TermPAM EPPS

EPCO & Associates, Inc.

Director Three-Year Term ATHENA COLLUP

Watson Realty ERA

Director Three-Year TermJOHN GARONE

Coldwell Banker Preferred - WB


shutterHunger is No Joke

Stir It Up with the BAR - Social Mixers

Legislative Meetings

DBA’s Faire in the Park

Young Professionals

Network (YPN)

shotsLisa Belt and

Kristy Gannon

Gail Malouf, Angie Trigueiro, Scott Tobias, Theresa Olson, and David Knoeb

Freddy Perez and Jacob MarquezGail Dobbs and Jackie Putman Lezlie Chaffin and Pamela Fein


Stacy Harrison, Debra Roberson and Terrie BrownNeil Meeks, Cindy Veiner and Steve BrunswickTisha Borda and Bill Redmond

Richard Guzman

Mike George, Carlos Padilla, William Chicas, Kristy Gannon, Tisha Borda and Angie Trigueiro

Terri Mays and Theresa Olson

Wil Chandler, Stella Ling and Angie Trigueiro

Clint Bear, Derek Sprague, Mark Thurston, and Linda Vernon

Virginia Jeffries, Manuel Rocha, Michelle Cooper, Terri Mays and friend

Tamara Suminski and Angie Trigueiro


Angie Trigueiro and Scott Tobias

Tisha Borda and Holly Adams

Frank Abbot, Ron Veiner and Sheryl GallionKandie Miller, Amy Mestmaker

and Stella Harris

Cissy Johns and Chris Clark

John Franey and Aimee Jones

Stacy Harrison, Debra Roberson and Terrie Brown

Richard Guzman

Mike George, Carlos Padilla, William Chicas, Kristy Gannon, Tisha Borda and Angie Trigueiro

Virginia Jeffries, Manuel Rocha, Michelle Cooper, Terri Mays and friend

Diana Canaday and Nicolas Jenks


Alan Alvarez and Griselda Arambula

Freddy Ortega and Bobby Moreno

Names Galore

Tyler Beeson and William Chicas

Midge Jimerson, David Knoeb, John Boydstun, Scott Tobias, Bill Redmond, Angie Trigueiro, Jeanne Radsick, Leslie Walters, Theresa Olson, Gail Malouf and Linda Vernon

Adrian Diniz

and Brianna Matthews

Manuel Rocha, Little William, Rene Luna, Christina Ayala-Luna, Brendan Winans, Brenda Winans, Wil Chandler and William Chicas

Tony Ayon, Lori Reyna and Sam Reyna, Jr.

Bruce Jay, Angie Trigueiro and Linda Vernon

Sue Neal and Angie Trigueiro

ONE OF THE BEST IDEAS TO COME OUT OF 2011 THE LEADERSHIP SUMMIT was to create a way for committee leaders to communicate about their activities and programs. By doing so, the leaders hope to draw the involvement of more people. From that idea, Partnerships was formed.

Partnerships brings together chairs and vice chairs from every committee. The collaboration has created new committee friendships and partnerships. Learn more from Partnership members.

“The best thing about Partnerships is being part of a winning team. Everyone benefits. Since board members attend, we have a chance to talk about our ideas and hear their opinions. The management team has been able to glean new and positive input from the committee leadership.

-- Clinton BearRE/MAX Golden Empire

Commercial Investment Chair

“Partnerships allows the Association to effectively communicate and focus on delivering value to our membership. They provide a great opportunity for sharing best practices and keeping us up-to-date about activities. The brainstorming we do results in efficient leadership and more exciting programs.

-- Derek Sprague Sprague Real Estate Group, Inc.

Commercial Investment Vice Chair

“What I like best about Partnerships is that I really get to know all the committee chairs. Knowing what everyone else is doing makes it easy for me to keep other affiliates active and connected. Clint Bear and I joined forces to recruit breakfast sponsors. CI is one of the best kept secrets here - the room is packed full of REALTORS®. It sure gives me a chance to develop my business. Don’t tell anybody, OK?

-- Michele CooperChevron Valley Credit Union

Affiliate Chair

“I’ve met a lot of new people and the meetings are informative. The food is great too!

-- Susan NealTitan Real Estate

Attendance and Reception Vice Chair

As a new affiliate, Partnerships keeps me informed about

board activities. This type of promotion helps everyone.

-- Barbara WellsKarpe Mortgage

Affiliate Vice Chair

In today’s business world and economy, unity, respect and

collaboration are more important than ever. When everyone

pulls together, that’s when our performance really soars!

-- Linda VernonBakersfield Association of REALTORS® CEO

I like discussing current events and plans with the

other committees. LGR and CI committees sometimes have topics or speakers that are

interchangeable. Good suggestions come up often.

-- Wayland LouieRE/MAX Golden Empire

Budget and Long-range Vice Chair

Partnerships was a great idea! Chairs and vice chairs get together

to encourage and support each other. People can easily

collaborate with each other during the roundtable discussions. One of my main goals this year was to help members discover what the Board is all about. If they know about the great programs we

offer, they will be more involved.-- Angie Trigueiro

2011 President

Partnerships helps us with our planning. I also like to hear what

the other committees do.-- Sheryl Gallion

Ticor TitleAttendance and Reception Chair

I love the networking time. We are

there to help each other. It’s good

to know no one is on their own.

-- Lezlie ChaffinBakersfield Premier Realty

Equal Opportunity Vice Chair


Partnerships

Bruce Jay, Angie Trigueiro and Linda Vernon

P R O M O T I N G C O M M U N I C A T I O N & T E A M W O R K B E T W E E N A S S O C I A T I O N C O M M I T T E E S

CASE #1-29: Multiple Offers to be Presented Objectively (Adopted November, 2002.)

REALTOR® Jack listed Seller Sam’s house. He filed the listing with the MLS and conducted advertising intended to interest prospective purchasers. Sam’s house was priced reasonably and attracted the attention of several potential purchasers.

Buyer Logan learned about Sam’s property from REALTOR® Jack’s website, called Jack for information, and was shown the property by Jack several times.

Buyer Christy, looking for property in the area, engaged the services of Jack as a buyer representative. Seller Sam’s property was one of several Jack introduced to Christy.

After the third showing, Buyer Logan was ready to make an offer and requested REALTOR® Jack’s assistance in writing a purchase offer. Jack helped Logan prepare an offer and then called Seller Sam to make an appointment to present the offer that evening.

Later that same afternoon, REALTOR® Ginger called Jack and told him that she was bringing a

purchase offer to Jack’s office for him to present to Seller Sam. Jack responded that he would present Buyer Christy’s offer that evening.

That evening, Jack presented both offers to Sam for his consideration. Sam noted that both offers were for the full price and there seemed to be little difference between them. Jack responded, “I’m not telling you what to do, but you might consider that I have carefully pre-qualified Buyer Logan. There’s no question that he will get the mortgage he needs to buy your house. Frankly, I

don’t know what, if anything, REALTOR® Ginger has done to pre-

qualify her client. I hope she will be able to get a mortgage, but

you never can tell.” Jack added, “Things can get complicated when a buyer representative gets involved. They make all sorts of demands for their

clients and closings can be delayed. You don’t want that,

do you? Things are almost always simpler when I sell my own

listings,” he concluded.

Seller Sam, agreeing with Jack’s reasoning, accepted Buyer Logan’s offer and the transaction closed shortly thereafter.

Upset that her purchase offer hadn’t been accepted, Buyer Christy called Sam directly and asked, “Just to satisfy my curiosity, why didn’t you accept my full price offer to buy your house?” Sam explained that he had accepted another full price offer. He was concerned about Christy’s being able to obtain the necessary financing, and about delays in closing if a buyer representative were involved in the transaction.

Christy shared Sam’s comments with REALTOR® Ginger the next day. Ginger, in turn, filed an ethics complaint alleging that REALTOR® Jack’s comments had intentionally cast Buyer Christy’s offer in an unflattering light, that his comments about buyer representatives hindering the closing process had been inaccurate and unfounded, and that Jack’s presentation of the offer had been subjective and biased and in violation of Article 1 as interpreted by Standard of Practice 1-6.

At the hearing, Jack tried to justify his comments, noting that although he had no personal knowledge of Buyer Christy’s financial wherewithal and while he hadn’t had a bad experience dealing with represented buyers, it was conceivable that an overzealous buyer representative could raise obstacles that might delay a closing. In response to REALTOR® Ginger’s questions, Jack acknowledged that his comments to Seller Sam about Christy’s ability to obtain financing and the delays that might ensue if a buyer representative were involved were essentially speculation and not based on fact.

The Hearing Panel concluded that REALTOR® Jack’s comments and overall presentation had not been objective as required by Standard of Practice 1-6 and found Jack in violation of Article 1.

OMBUDSMAN’S REPORT

MAY AND JUNE IN REVIEWn 129 calls were received by our Ombudsman.

n 319 Total calls for 2011 year-to-date

n 42 Calls were Grievance/Ethics complaints against agents which were resolved.

n 8 Grievance/Ethics packages were mailed to complaining parties regarding cases that could not be resolved.

n 69 Calls requesting information on real estate procedures.

n 1 Call requesting information on deposits.

n 2 Calls were complaints against a non-association member which were referred to another agency.

n 6 Anonymous calls were received.

n 1 Case was referred for Association mediation.

STANDARDS OF PROFESSIONALISM CASE STUDY INSIGHTS

We stand out from the restWe’ll find the best

financing deal possible. Call us now to find

out more!

John McCaaBranch ManagerNMLS#213545 (661) 303-0253

Lisa HookSales ManagerNMLS#187798 (661) 301-5472

Robert KurugianBranch Mgr. Tehachapi

NMLS#187801 (661) 345-5858

Cheri BowenMortgage Originator

NMLS#253293 (661) 345-5858

Dan Trevino Mortgage Originator

NMLS#257949 (661) 203-8970

Patty Henneberry

Mortgage Originator

NMLS #190625

(661) 978-3200

Meet our Associates

8230 Espresso Drive, Bakersfield, CA

Company State Lic #4170013 n Company Nmls #3113 Licensed by the Department of Corporations under the

California Residential Lending Act


We stand out from the restWe’ll find the best

financing deal possible. Call us now to find

out more!

John McCaaBranch ManagerNMLS#213545 (661) 303-0253

Lisa HookSales ManagerNMLS#187798 (661) 301-5472

Robert KurugianBranch Mgr. Tehachapi

NMLS#187801 (661) 345-5858

Cheri BowenMortgage Originator

NMLS#253293 (661) 345-5858

Dan Trevino Mortgage Originator

NMLS#257949 (661) 203-8970

Patty Henneberry

Mortgage Originator

NMLS #190625

(661) 978-3200

Meet our Associates

8230 Espresso Drive, Bakersfield, CA

Company State Lic #4170013 n Company Nmls #3113 Licensed by the Department of Corporations under the

California Residential Lending Act

A Fundraiser to Benefit the Hungry in BakersfieldHOT AUGUST NIGHTS

Hot August NightsThe Bakersfield Association of REALTORS® Present the 4th Annual

A Fundraiser to Benefit the Hungry in Bakersfield

When: THURSDAY, AUGUST 4TH

Time: 5:30pm - 9:00pm

Cost: COVER CHARGE = $2 OR 2 CANS OF FOOD

Location: CHUY’S, 8660 Rosedale Hwy.All cover charges, raffle proceeds and beverage sales benefit The Golden Empire Gleaners

Food, Fun, Raffles and Live Music!

Monthly StatsActive, Pending and Sold - All Areas

MAY 2011

0

500

1,000

1,500

2,000

2,500

3,000

Active Contingent &Pending

Sold

2011

2010

JUNE 2011

0

500

1,000

1,500

2,000

2,500

3,000

Active Contingent &Pending

Sold

2011

2010

All Areas All Areas

May 2011 2010% Year over

Year ChangeActive 2,054 2,062 -0.4%Contingent & Pending 2,386 2,711 -12.0%Sold 783 780 0.4%Total Volume Closed 107,042,584 117,426,160 -8.8%Median Sales Price * 126,900 135,500 -6.3%Average DOM * 60 51 17.6%

June 2011 2010% Year over

Year ChangeActive 1,946 2,338 -16.8%Contingent & Pending 2,446 2,535 -3.5%Sold 759 887 -14.4%Total Volume Closed 110,125,513 127,158,678 -13.4%Median Sales Price * 128,000 130,000 -1.5%Average DOM * 57 51 11.8%

Bakersfield BakersfieldMay 2011 2010

% Year over Year Change

Sold 649 660 -1.7%Total Volume Closed 93,081,778 102,825,721 -9.5%Median Sales Price * 135,000 145,522 -7.2%Average DOM * 58 50 16.0%

June 2011 2010% Year over

Year ChangeSold 632 749 -15.6%Total Volume Closed 96,260,439 111,468,260 -13.6%Median Sales Price * 137,900 135,000 2.1%Average DOM * 55 51 7.8%

Bakersfield uses the following Zip Codes: 93301, 93302, 93303, 93304, 93305, 93306, 93307, 93308, 93309, 93310, 93311, 93312, 93313, 93314. Statistics were run on July 15, 2011.


Area 2011 2010 2011 2010 2011 2010 2011 2010 2011 201010 115 154 $10,984,312 $13,882,709 $100,060 $93,154 63 49 96.04 97.0421 82 108 $4,074,398 $6,396,729 $51,164 $60,304 51 37 96.45 99.0622 130 131 $12,480,364 $13,998,753 $97,229 $107,037 55 39 97.02 100.4123 7 11 $2,017,400 $2,733,800 $288,200 $248,527 75 48 96.13 95.7431 150 131 $11,484,546 $11,127,300 $76,745 $84,941 57 54 96.26 96.9432 321 301 $30,366,479 $30,515,695 $95,830 $101,610 55 45 97.01 97.9133 102 91 $13,406,636 $13,433,084 $136,365 $151,110 77 48 97.46 98.8234 37 43 $7,620,954 $10,488,481 $217,734 $243,918 90 117 95.74 96.9541 85 104 $5,841,022 $5,772,045 $68,868 $55,500 55 53 98.44 100.4342 116 134 $10,199,124 $13,070,525 $87,818 $97,541 63 42 97.02 99.5843 11 12 $1,352,078 $1,701,360 $129,901 $149,036 60 31 93.18 97.1651 469 480 $37,035,292 $44,654,898 $80,687 $94,202 50 42 97.39 100.1752 788 876 $105,241,695 $121,128,455 $140,178 $147,967 58 49 97.6 9953 383 395 $81,640,727 $91,325,732 $215,587 $233,944 61 49 97.48 98.2754 5 3 $912,900 $501,075 $182,580 $167,025 57 21 100.08 101.4961 101 99 $16,704,965 $19,142,208 $166,502 $195,951 68 49 97.69 97.4862 594 550 $122,018,988 $120,444,559 $205,430 $219,361 59 51 98.3 98.7363 183 153 $47,377,233 $43,664,378 $260,260 $287,069 68 56 98.16 97.6264 10 12 $2,523,500 $2,572,925 $252,350 $214,410 65 67 97.56 98.1280 43 24 $5,607,920 $4,118,900 $140,761 $181,768 71 61 98.27 95.9281 4 3 $445,000 $461,000 $106,667 $158,000 255 55 75.47 100.9682 19 11 $2,133,502 $857,850 $115,824 $75,328 68 50 96.12 91.4383 22 24 $2,809,300 $2,955,500 $125,110 $126,413 75 46 89.39 96.5891 90 100 $6,934,917 $9,225,622 $77,460 $92,256 52 47 98.56 100.4792 12 3 $3,265,125 $752,000 $272,094 $250,667 102 15 93.63 97.8593 11 13 $989,300 $1,358,400 $89,936 $104,492 86 68 98.78 99.6594 8 8 $1,065,400 $1,018,500 $133,175 $127,313 86 105 95.84 98.0595 143 146 $14,840,280 $17,393,896 $104,396 $120,117 53 56 97.09 96.0696 83 117 $5,691,630 $13,212,063 $69,020 $113,244 65 53 94.11 98.0898 139 139 $16,317,252 $16,114,465 $117,861 $116,547 60 52 97.19 98.2999 230 219 $26,906,783 $28,500,531 $118,285 $131,238 68 54 91.68 97.18

Dollar Value Average Sold Price* % of List Price*# Sold DOM*

* Figures from Single Family Homes Only. Statistics were run on July 15, 2011.

YTD 2011 Compared to 2010 by MLS Area




Price Class YTD 2011199,999 or

Under200,000 - 249,999

250,000 - 299,999

300,000 - 449,999

450,000 - 999,999

1,000,000 or Over

Active 1,370 167 97 125 91 17Contingent & Pending 2,058 202 90 88 30 3Sold 3,750 364 147 189 45 4Total Volume 394,565,038 80,603,887 39,720,017 67,175,231 24,345,050 4,558,750Median Sales Price * 109,000 220,000 269,000 349,000 510,000 1,054,375Average DOM * 59 60 61 66 71 202

PRICE CLASS STATISTICS - YTD - ALL AREAS

199,999 or Under 200,000 ‐ 249,999 250,000 ‐ 299,999 300,000 ‐ 449,999 450,000 ‐ 999,999 1,000,000 or Over

199,999 or Under 200,000 ‐ 249,999 250,000 ‐ 299,999 300,000 ‐ 449,999 450,000 ‐ 999,999 1,000,000 or Over

2011 - QUARTERLY

2nd Qtr 2011 2nd Qtr 2010New Listings 3,493 3,933Pending 2,548 2,385Sold 2,307 2,418Total Volume Closed 318,226,707 352,642,280Median Sales Price * 125,000 130,875Average DOM * 59 50Average Sale Price/SqFt * 83 91


*Information reflects numbers as of July 15, 2011.

2011 MEMBERSHIP COUNT

Member Care ReportA review of the past and a look at today

2007 2008 2009 2010 Year to date

REALTOR® Brokers 385 332 320 304 244REALTOR® Agents 1,557 1,463 1,434 1,359 1058Total REALTORS® 1,942 1,795 1,754 1,663 1302

MLS Only Brokers 457 301 270 227 192MLS Only Agents 250 142 115 100 87Total MLS Only 707 443 385 327 279


WHAT IS THE GRI DESIGNATION n GRI is the #1 real estate industry designation. It is similar to professional designations in other industries like:

CPA (Certified Public Accountant)CESO (Certified Senior Escrow Officer)CLU (Charter Life Underwriter)CFP (Certified Financial Planner). n GRI is available only to members of the local, state and National Association of REALTORS®.

BENEFITS OF A GRI DESIGNATION n Use what you learn for business planning, increasing your professional competence and improving your income potential. NAR research shows that sales agents with GRI designations earn at least 35% more than non-GRI agents.n Expand your professional network while you earn valuable continuing education credits for your DRE license renewal.

Stand above your competition

with the

GRIdesignation

Grad

uate

REA

LTOR

® In

stitu

te

CLASS DESCRIPTIONS: #100 – Agency Relationships, Duties and Disclosures#101 – Ethics, Professional Conduct and Legal Aspects#102 – Trust Fund Management#104 – Fair Housing#105 – Legal Issues#106 – Money Making Strategies for Success#107 – Technology Applications in Real Estate#108 – GRI Risk Management#109 – Residential Real Estate Finance#110 – Marketing, Financing and Managing Commercial Properties#111 – Investment Property Analysis#112 – Environmental Concerns, Construction Overview and Land Use#113 – Real Property, Tax Exchanging#114 – Essential Concepts of the CAR Residential Purchase Agreement

SCHEDULEClasses begin September 20, 2011 and contintue through August 21, 2012. Classes are held one day each month from 8am - 5pm.

PAYMENT OPTIONSCost per Course: $149.00 each OR Prepay the entire series for $1,625.00 and SAVE $163.00. For more information and to register, visit edesignations.comAssociation Contact: Cindy Kiser, 661-635-2300

CAR Education Foundation Program REALTOR® applicants who have completed an advanced professional designation may be reimbursed for a maximum of $1,000 per calendar year, with a lifetime maximum of two awards.


B A K E R S F I E L D A S S O C I A T I O N O F R E A L T O R S ®

Commercial Investment Group presents...

FRIDAY, AUGUST 19TH, 8 AM“SWINGING AT THE RITZ!!” PUT THIS ONE ON YOUR DANCE CARD NO! NOT “RITZ CRACKERS”…Dumbo!! But the “Ritz Carlton” of business and bulk escrows!Be assured, one does not get charged by the pound or tonnage.Representing the finest little Title Company West of the Mississippi… or at least… the greatest… West of the Garces Circle, our guest speaker has been at the Title and Escrow industry for something north of thirty minutes!! Better make that thirty months!! Better yet… thirty years!!! Time flies when you’re having fun!

When thinking of NAIDA CARLTON, Certified Senior Escrow Officer, one should visualize the “Ritz CARLTON” high-end with severe quality control, best of the best, like a 30+ year-old Scotch… smooth, with a kindly professional manner.

Take no prisoner attitude… NOT! Let’s work things out and make a deal. YES! When you are thinking of “getting the business”, I mean, “getting into or out of a business” and you’re searching for a serious professional with excellent escrow skills, look no further, and begin

Swinging at the Ritz Carlton!NAIDA is located at TICOR TITLE, just east of Howdy’s office… The Elephant Bar!!

FRIDAY, SEPTEMBER 16TH, 8 AM“A VERY VAGUE . . . AS IN “SPRAGUE” . . . SPEAKER”!

For those of us who remember “The Old Man and the Sea,” we have the “Man” who baited Santiago’s hook!… Sold him his skiff!… (it’s in lieu of “A Toaster” on a real estate deal)… and… rowed the boat ashore… after a Peter, Paul and Mary concert! Similar to the eating frenzy the sharks enjoyed on the marlin attached to the boat, our “Shark” has been nibbling on the local real estate establishment for many a year!!

RON “C” (stands for closings) SPRAGUE worked for the “Water King” Mr. George Nickel for twenty-seven years. Learning from the best, the ups and downs of water creation, distribution, management, sales, along with the art of negotiation. Water has, and remains a high-end commodity, with Northern California battling Southern California for their fair share of all water rights and retention.

RON visits Sacramento

often to represent us “little old Okies” caught in the middle of the two “giants”.

RON has been a County Planning Commissioner for the past ten years, and was a member of the City Planning Department for 5 years prior to that! RON and his son, Derrek, own and operate Sprague Real Estate, handling all types of commercial/industrial and land development deals. Ron is very versed in the “Water Wars” and has indeed caught and landed a few “big ones” along the way.

Don’t let RON “off” the hook… bring questions… and answers!!

Coffee, donuts, juice… and perhaps a very smooth Scotch… served.

RSVPs RequestedPhone: 635-2302 or email your reservations to [email protected]. Pitch Session to follow each program.Programs held at the Association.

MARK YOUR CALENDARSFriday, August 19th

& Friday, September 16th


®

WE ENCOURAGE EDUCATION FOR OUR MEMBERS AND FOR THE YOUTH OF OUR COMMUNITY. We formed the Scholarship Trust Fund in 1971 to proactively support the education of students in Kern County.

MAX GRADOWITZ attends CSUB and is studying pre-law.

BLAYNE ONTIVEROS plans to attend Bakersfi eld College with a focus on education or real estate.

CODY BROWN is a junior attending CSUB and plans to pursue an MBA degree.

THE BAKERSFIELD ASSOCIATION OF REALTORS® CONGRATULATES OUR2011 Scholarship Recipients

We invest in the future of our community

(Clockwise, top left) Max Gradowitz, Blayne Ontiveros, Cody Brown, Anthony Rodriguez, Jose Robledo, Nik Boone

4800 Stockdale Hwy., Ste. 100, Bakersfi eld, CA 93309Phone 661.635.2300 Fax 661.635.2317 n Bakersfi eldRealtor.com n Facebook.com/bakersfi eldrealtors

ANTHONY RODRIGUEZ will attend Bakersfi eld College and study real estate.

JOSE ROBLEDO attends DeVry University and is working toward a business degree.

NIKOLAS BOONE will attend CSUB and study business and real estate.

Promoting REALTOR® professionalism and integrity in the community.The 2011 Marketing and Communications plan set out to build a more positive image for REALTORS®. Our brand is actively communicated through monthly ads in the Bakerfield Californian and Bakersfield Life Magazine. The ads show our commitment to the community. Articles written by members are frequently published on the Real Estate section’s front cover. We also seek high profile speaking engagements for our leadership to promote the Association’s mission and the REALTOR® brand.

PARIS DAVISThe Bakersfield [email protected]

MICHELE COOPERChevron Valley Credit [email protected]

BRET DIXONAmerican Home [email protected]

SHERYL GALLIONTicor Title CA of America [email protected]

FRANK ABBOT, JR.Abbot [email protected]

FERMIN GALVANTri Kern Home Inspections661.327.0626fermin@ tri-kerninspections.com

SAM JABUKAJabuka Home [email protected]

MIKE GEORGEAgape [email protected]

KRISTY [email protected]

TERRI MAYSFirst American Title [email protected]

RAGHDA NAJDAWIChevron Valley Credit Union661.587.7250 [email protected]

BARBARA L. WELLSKarpe [email protected]

RON VEINERAbbys Photography661.342.4945rveiner@sbcglobal.netwww.abbysphotography.com

BAKERSFIELD ASSOCIATON OF REALTORS® AFFILIATES IN ACTION


For more information about becoming an Affiliate in Action

CONTACT CHERYL HUFF661-635-2305


ARTIST’S CORNER

As a child, Barb was unaware she possessed the wonderful gifts of an artist. She took several oil painting classes in her twenties and excelled. Painting came naturally to her, and even in her earliest years she was extremely fast and skilled. Art became a hobby, which she never imagined would eventually become a fruitful career.

Barb stretched her creative abilities and began painting clothing for

her kids, their teachers, and many friends. While enjoying the quaint shops of Cambria, her artwork was noticed. Her sister was wearing a shirt that she painted. The two store owners saw the shirt and fell in love.

A good friend inspired her to take her painting abilities to the walls. Oddly enough, her first job was at a local auto body shop. She took on painting model

homes for various builders and her career exploded through word of mouth.

Barb was nominated in 2008 for the Beautiful Bakersfield Award. She is an example of raw talent. She considers herself very fortunate to love her job. She is brimming over with creative thoughts.

Barb FranciscoFeatured Artist

U.S. OPEN SPONSOR PGA CHAMPIONSHIP SPONSORS

ScheduleCheck-in: 9:30amShotgun Start: 11am Appetizers/Awards: 5pm

Cost Per PersonGolf and Awards Ceremony: $100Awards Ceremony Only: $15

SponsorshipsStill Available

RegistrationBegins Monday, August 1st

Visit BakersfieldRealtor.org (Events Tab) to register and/or sponsor.

TheGolden Cup

50 TH ANN I V ER SARY GO L F T OURNAMEN TFRIDAY, SEPTEMBER 30 TH

THE LINKS AT RIVERLAKES RANCH

Benefiting The Golden Empire Gleaners & Ronald McDonald House

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MLS Technology: Back Then and NowIn the good old days, the

Association ran their Multiple Listing Service differently. We provided the daily “green sheets” or “hot sheets” and placed them in a mailbox outside the Association office.

In the 1990’s the Association went with a computerized MLS System. At the time, MLS Systems were completely custom tailored for each Association. This may have contributed to the downfall of the largest MLS vendor at the time. The Association’s MLS included features like CRT terminals and fast 2400 baud modems. We housed a mini-computer system and agents called to access modem banks.

Enhancing MLS data involved using 3 1/2 floppy disks and large tape reels. We produced a semi-monthly MLS book. We delivered it to the airport for the out-of-town printing company in the hopes of a fast turnaround time. Typically, the book was outdated by the

time the agents received it.Then the popularity of the world wide

web struck. The Association leadership was ahead of their time and pushed for an internet based MLS. We became an internet service provider. Members had access to low cost dialup internet service and offices had access to the internet via ISDN Bandwidth Service. Bakersfield was one of the first associations to have a 100% web-based system.

Fast forward to today. We have seen many changes in the MLS vendor name. We have been using Rapattoni since 2002. With the availability and affordability of broadband, we ceased our dialup internet service.

Internet bandwidth speeds have increased and dialup service is virtually dead. We have seen so much advancement including: searching with longitude and latitude; auto-prospecting /client portal, and multi-session access.

The future promises even more

changes for the MLS. It will eventually be hosted in the cloud instead of having a server in the rack. We will host it on a large computer system with allocated virtual resources. There will be redundancy setup and safeguards to assure it is running 99.9% of the time.

Portable technology and faster bandwidth will continue to be the driving technology force for agents in the field. Agents will have more property and neighborhood information literally at their fingertips.

Stand by - there is no slow in the technology world!

eKey™ for iPhone and iPadDO YOU WORRY ABOUT YOUR ACTIVEKEY BATTERY LASTING THROUGHOUT THE DAY? If you’re an iPhone and iPad user, your worries

are over. There is a better way. Since the recent debut of the adapter and eKey

application for these Apple products, their popularity is on the rise.

The adapter for the iPhone and iPad is even more convenient than the Fob for the Blackberry and Android phones because it does not require batteries. The application and adapter hold a major advantage over the Activekey; the software is located in a device that is convenient and small enough to latch on a keychain or lanyard.

The software has two different levels of eKey service. The basic level of service allows the user to open lockbox shackles, key containers and inventory all of your lockboxes. Add $11 per month for the professional service benefits.

The professional service makes it possible to view MLS data by easily configuring a viewable market area. You still have the conventional MLS search options plus others like quick search, custom search, hot sheets, saved searches and the ability to save listings. The software notifies you when someone accesses one of your lockboxes. Ease your mind by knowing when and by whom properties are accessed.

eKey for iPhone and iPad saves

valuable time for agents and clients because it helps streamline a process that can often be tedious. Upgrading from the Activekey is easy and only requires a visit to the Association office.

The monthly service charge is $17.20 for the basic service or $28.03 for the professional service. A $50 activation fee applies if you are a new Supra user. Let me get you started today!By Cody Brown, Member Services Representative

CODY’S C L U E S

A recent survey says 47% of American adults have used a social network. Are

you using it to increase business and gain leads? Well, you should be. Using Facebook is fun, but it also has huge potential for personal advertisement. Keeping in touch with your friends, colleagues and customers is one of the beautiful parts of technology. As a professional, you need to actively remind everyone about you and your services.

It’s not a matter of if it will work; it’s how much you want it to work for you. Think about it, ideally everyone on your friend list is a relative, client, acquaintance, or knows you somehow, so chances are the leads you receive will be strong ones. http://www.realtor.org/library/library/fg922 is a great resource for beginning Facebook users and those of you who have not started using it for business. Topics include making a page, choosing the right privacy settings and how to use it efficiently for business. I recommend reading this guide, whether you are confident in your Facebook skills or not.

Facebook really does work for real estate

professionals.Your first essential

leap needs to be searching for all your

friends, acquaintances and fellow real estate professionals and adding

them to your friends list. You want a large following so be liberal with your selection while keeping in mind your posts need to look professional.

Facebook does not like you to directly advertise on your personal page, so make a business page (Jon Smith, Realtor) and ask people to “like” it. Posts on your personal page can serve as indirect advertising simply by changing the tone.

Here are some examples that might work for you: “Just closed another listing early”! or “Got a new 3bd home for sale - visit my business page for more details”! This type of advertisement is essentially free but drives people to follow your business page.

There are apps you can install to your business page. Testimonials are an app where your past clients can complement your services. The REALTOR.com app will post listings on your business page. Search for these using the Facebook search bar and then install them on your page.

Facebook is also an incredible paid advertising medium. You can set up filters that define the type and number of people you want to target. The words you choose for the ad are critical. Avoid ambiguity or too many people will click on your ad just out of curiosity. Questions like these work well: “Thinking of buying a home in Bakersfield?” or “Are you ready to buy

your first home?” It would be easy to write pages

and pages on this topic but visit REALTOR.org and find loads of great information. If you haven’t started using Facebook to build an online presence, you are missing out on an incredible, free resource (with the potential for inexpensive advertising).

MAX’S FACEBOOK TIPSIf you’re already using Facebook, then remember these important tips: 1. ALWAYS post good content. People love to see videos, listing pictures and news regarding your business or the local real estate market. Don’t be boring - think about what would keep the public wanting to look at your page and follow it in the future. 2. BE ENGAGING on your page and others. Putting status updates on your

Social Media Summit for REALTORS®

Face2Face8/29/11, 9am - 4pm

Contact Cindy Kiser661-635-2300

you, your business and facebook

TECH TIDBITS


Magazine Multiple Issue Discount We offer a 5% discount off the totalcost when 5 consecutive, same size ads are purchased.

* Non-Member Advertising Rates Available

MAGAZINE

Member Advertising Rates

1/4 page $150

1/2 page $250

Full Page $350

Inside Front Cover $450

Inside Back Cover $450

Back Cover $550

SPONSORSHIP OPPORTUNITIES:PRICES RANGE FROM$75 - $2,500 PER ACTIVITY

NewsletterEducational ClassesNetworking ActivitiesCommunity OutreachSpecial Events

START MARKETING AND PROMOTING your company today with the Bakersfield Association of REALTORS®. The Association has over 1,700 REALTOR® and Affiliate members. We offer many ways for you to actively communicate your company’s brand and marketing message directly to our members. Every week we host a variety of activities, classes, and events. Reach your target market in smart, effective and affordable ways. Please consider one of our many opportunities.

MAKE YOUR MOVE BY CALLING THE ASSOCIATION TODAY!

BAKERSFIELD ASSOCIATON OF REALTORS® ADVERTISING & SPONSORSHIPS

FOR YOUR PERSONAL MARKETING CONSULTATION, CONTACT: Cheryl Huff, Director of Communications, [email protected]


Feature Ad (2 week period) $200

Home Page(2 week period) $150

PUBLIC WEBSITE

REALTOR® WEBSITE


Home Page Ad $125/mo

Entire Site Ad $85/mo

Your message on target

Call now 661-635-2305

page is good, but also see what other people are talking about then respond. Simply put - boost your online presence. Show you are a resource with a personality. The prospective buyer is looking for someone just like you.

3. SPREAD OUT YOUR POSTS. You don’t want to bug people on a daily basis.

4. CREATE A STRATEGY AND STICK WITH IT. Make posting and listening habits.

5. CONSIDER USING THE EASY

“PAY-PER-CLICK” ADVERTISING. You can start out slow, to keep your costs to a minimum and start and stop as you please. Monitor your advertising every step of the way. If you use vague terms like “Wondering about real estate?”, you will be bombarded with clicks. If you select words like “Looking to buy a home in Bakersfield?” and use filters, you can better reach your target market and end up with stronger leads!

The Association’s Technology Committee has some great members who are handy with Facebook. So take a moment, make a new connection

and ask one of us some questions. The committee meets the third Friday of each month from 9am – 10am. Happy posting!

BY MAX GRADOWITZ, Exchange RealtyTechnology Committee Member


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MONDAY, 8/1Team Registration BeginsThe Golden Cup 50th AnniversaryGolf Tournament

TUESDAY, 8/2 Thursday Brew Committee Meeting1:30pm – 2:30pm

WEDNESDAY, 8/3Education Committee Meeting12pm – 1pm

Cantree Committee Meeting1pm - 2pm

Golf Committee Meeting2pm - 3pm

THURSDAY, 8/41st Thursday Brew & Breakfast8:30am – 9:30am

Affiliate Committee Meeting9am – 10am, starts after Brew

Hot August NightsBenefiting the Golden Empire Gleaners5:30pm - 9pm at Chuy’s on Rosedale Hwy

FRIDAY, 8/5F2F Mastering REO’s & Broker Price Opinions 8am - 12pm $45 members, REGISTER

F2F REALTOR®’s Role in Auctions1pm - 5pm $45 members, REGISTER

MONDAY, 8/8F2F Transaction Management for REALTORS®

9am – 2:30pm$65 Members, REGISTER

WEDNESDAY, 8/10Congressional Update LuncheonWith Congressman Kevin McCarthyMarriott Hotel, 801 Truxtun REGISTER by Friday, August 5th

THURSDAY, 8/11 REALTOR® Orientation10am - 3:30pm

MONDAY, 8/15Association Budget & Long-Range Planning Meeting 1:30pm – 2:30pm

WEDNESDAY, 8/17REPERS Luncheon

The Price is Right With Residential & Commercial Appraiser Panel

Speakers: Steve Magar, Skip Ogle, Randy Franz11:30am – 1pm,Cost: $10, REGISTER

THURSDAY, 8/18REVEI Continuing Education9am – 12pm

REALTORS® Making a DifferenceRibbon Cutting and Grand Re-Opening ofThe Friendship HouseJoin us at the celebration! See the 51 trees we gave to this 50 year-old community resource!2pm – 8pm2424 Cottonwood Drive, RSVP

Membership Committee Meeting1:30pm – 2:30pm

FRIDAY, 8/19Commercial Investment ProgramTopic: Swinging at the Ritz! Put This One On Your Dance Card No! Not Ritz Crackers Speaker: Naida Carlton, Ticor Title8am – 9am, RSVP

MONDAY, 8/22 F2F Distressed Properties9am – 1pm$45 Members, REGISTER

THURSDAY, 8/25F2F zipForm® 6, 10am – 1pm$25 Members, REGISTER

F2F The REALTOR® Role in Property Auctions1pm – 5pm$45 Members, REGISTER

FRIDAY, 8/26Technology Committee9am - 10am

TUESDAY, 8/30Association Board of Directors Meeting1:30pm – 2:30pm

Brew Committee Meeting1:30pm – 2:30pm

WEDNESDAY, 8/31F2F Property Management for Real Estate Professionals9am – 1pm$45 members, REGISTER

Golf Committee Meeting1pm – 2pm

C A L E N D A R AUGUST & SEPTEMBER

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THURSDAY, 9/11st Thursday Brew & Breakfast8:30am - 9:30am

Affiliate Committee Meeting9am – 10am, starts after Brew

FRIDAY, 9/2F2F SFR Certification8:30am – 4:30pm$90 Members, REGISTER

MONDAY, 9/5Labor Day - Office Closed

TUESDAY, 9/6Partnerships Meeting12pm - 1pm

WEDNESDAY, 9/7Education Committee Meeting12pm – 1pm

Cantree Committee Meeting1pm - 2pm

THURSDAY, 9/8REALTOR® Orientation10am - 3:30pm

F2F Mastering REO’s and Broker Price Opinion8am – 12pm$45 Members, REGISTER

F2F Realtor®’s Role in Auctions8am – 12pm$45 Members, REGISTER

FRIDAY, 9/9F2F All About Condos9am – 12pm, $45 Members, REGISTER

MONDAY, 9/12GE/MLS Budget & Long-Range Planning Meeting1:30pm – 2:30pm

F2F Property Management for Real Estate Professionals 9am – 1pm $45 Members, REGISTER

TUESDAY, 9/13F2F Social Media Summit9am – 4pm$125 Members, REGISTER

Local Government Relations10:30am – 12pm

Woolgrowers Luncheon11:30am – 1pm, REGISTER

WEDNESDAY, 9/14Equal Opportunity Committee Meeting1pm – 2pm

THURSDAY, 9/15Membership Committee1:30pm – 2:30pm

FRIDAY, 9/16Commercial Investment ProgramTopic: A Very Vague . . . As In Sprague Speaker!Speaker: Ron Sprague, Sprague Real Estate8am – 9am, RSVP

STIR IT UP WITH THE BAR Social Mixer with SponsorKristy Gannon, iMortgage5:30pm – 8:30pm

TUESDAY, 9/20Graduate Institute BeginsCourse #106Money Making Strategies for Success8am – 5pmREGISTER

WEDNESDAY, 9/21REPERS Luncheon - Apps Away! With the Technology Committee11:30am – 1pmCost: $10, REGISTER

THURSDAY, 9/22MLS Orientation10am - 3:30pm

FRIDAY, 9/23Technology Committee9am - 10am

TUESDAY, 9/27GE/MLS Board of Directors Meeting1:30pm – 2:30pm

F2F zipForm® 69am -12pm$25 Members, REGISTER

WEDNESDAY, 9/28CAR Economic Forecast with Robert Kleinhenz9am – 12pmFour Points Sheraton, REGISTER

Golf Committee Meeting1pm – 2pm

FRIDAY, 9/30The Golden Cup 50th AnniversaryGolf TournamentLocation: The Links at Riverlakes Ranch. 9:30am Check-In, 5pm Awards Ceremony

SAVE THE DATE!WEDNESDAY, 10/52011 REALTOR® Expo

Opening Luncheon with Gov Hutchison

11:30am – 1pmExpo Hours 1pm – 5pm

DoubleTree Hotel

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Prsrt StdU.S. Postage

PAIDBakersfield, CA

Permit #70


Just in from the House of Representatives, Congressman McCarthy will relay breaking news about critical issues affecting our industry. How is the NATIONAL DEBT affecting your business?

Luncheonwith U.S. Congressman

and Majority Whip

KEVIN MCCARTHY

with GuestJean FullerSenator 18th District

Shannon GroveAssemblywoman 32nd District

David ValadaoAssemblyman 30th District

SEATING IS LIMITED - BUY YOUR TICKETS TODAY! Marriott Hotel801 Truxtun Ave., Bakersfield, CACost: $10 RSVP by Friday, August 5th

www.bakersfieldrealtor.org (Events Tab) or 661-635-2300

C O N G R E S S I O N A L U P D A T E : A U G U S T 1 0 T H , 1 1 : 3 0 - 1 P M

STRAIGHT TALK FROM A STRAIGHT SHOOTER

U.S. CONGRESSMAN, KEVIN MCCARTHY CO-AUTHOR OF YOUNG GUNS: A NEW GENERATION

OF CONSERVATIVE LEADERS

Wednesday, August 10th, 11:30 -1pm

2011 august september realtor magazine

Documents