2011 annual art investment report...transparency for the global art market since 2004 155 east 56th...
TRANSCRIPT
Transparency For The Global Art Market Since 2004 www.skatepress.com
155 East 56th
Street, 4th
floor, New York, NY 10022 USA /phone: +1.212.514.6010
155 East 56th Street, 4th floor, New York, NY 10022 USA /phone: +1.212.514.6010 web: www.skatepress.com
Skate’s Art Investment Review
2011 Annual Art Investment Report
In this Issue:
Introduction ...................................................................................................................................................... 2
Table 1 Skate’s Top 30 Art Industry e-Commerce Leaders, Technical Merit ............................................... 5
Table 2 Skate’s Top 5 Art e-Commerce Leaders to Watch ........................................................................... 8
2011 Art Market Overview ............................................................................................................................... 9
Table 3 Skate’s Top 5000 Key Metrics in 2011 versus 2010 ....................................................................... 10
Table 4 Skate’s Top 5000 Peer Group: Key Data Points .............................................................................. 10
Table 5 Skate’s Achievement of the Year Awards ....................................................................................... 11
Art Market Liquidity Amid a Chinese Bubble? ................................................................................................ 11
Table 6 Ten Most Active Artists by Number of Artworks Traded Within Top 5000 Price Range................ 13
Table 7 Biggest Changes in the Artists’ Market Capitalization of Skate’s Top 5000 in 2011 ...................... 13
Table 8 Ten Most Valuable Artists in Skate’s Top 5000 (as of December 30, 2011) .................................. 14
Table 9 Top Five Auction Prices Paid in 2011 .............................................................................................. 14
Investment Potential of Art in Skate’s Top 5000: ERR Results of 2011 .......................................................... 15
Table 10 Repeat Sales Data: 2011 vs. 2010 ................................................................................................... 15
Table 11 Ten Most Liquid Artists (Greatest Number of Repeat Sales by Years) ........................................... 16
Table 12 Five Best Exits from Art Investments in 2011 ................................................................................. 16
Table 13 Five Worst Investments in Art Realized in 2011 ............................................................................. 18
Table 14 All Time ERR Records (Based on Repeat Sales within Skate’s Top 5000) ....................................... 18
Table 15 Female Artists in Skate’s Top 5000 ................................................................................................. 19
Leaving Skate’s: Value Reductions and Exits .................................................................................................. 19
Table 16 Revolving Door: Artists Represented in Skate’s Top 5000 of Artworks by Auction Prices ............. 20
Table 17 Top 10 Losers: Artists with the Greatest Reduction in Value and Number of Artworks ................ 20
Table 18 Top 10 Artists by Market Capitalization without Sales Records in 2011 ........................................ 21
Table 19 Most Valuable Living Artists ........................................................................................................... 21
Table 20 Skate’s Top 5000 Living Artists Who Passed Away in 2011 ............................................................ 22
Skate’s Art Stocks Review ............................................................................................................................... 23
Calendar of Conferences and Other Events in which Skate's Will Participate in 2012 .................................. 25
2
Introduction
Welcome to the 2011 Annual Art Investment Report
by Skate’s. Published by Skate’s Art Market Research since 2006, this report covers global art market
trends and provides forecasts for the coming year.
Our coverage is focused on the universe of global
artists (674 names as of December 30, 2011) whose
works are represented in Skate’s Top 5000, our database of the world’s most valuable art based on auction prices. We also follow all publicly traded art
funds and companies operating in the art industry
around the world, tracking their performance with
Skate’s Art Stocks Index.
To learn more about Skate’s Top 5000 and the artworks and artists represented, please download
Skate’s application for your iPad or visit www.skatepress.com. For art stocks and art funds
coverage, please visit Skate’s Art Stocks & Funds.
In this report, we focus on the world’s leading auctions with sales qualifying for entrance into
Skate’s Top 5000 in 2011 (the threshold price stands at $2.1 million as of December 30, 2011). Skate’s currently covers 30 auction houses globally, of which
Sotheby’s, Christie’s, Poly International Auction, Phillips and China Guardian Auctions are by far the
most significant contributors of works to Skate’s Top 5000.
The Art Market Will Decompose Into Investment and Consumer Grades
Art Securitization and e-Commerce to Drive
Growth for These Market Segments, Respectively
The Big Picture: Art Market Drivers—From Art as an Investment to Art as a Consumer Good
The concept of art as an investment has emerged
from something viewed as vulgar and inappropriate
less than ten years ago to the mantra of the art trade
today. It is a concept that has helped to drum up
demand for works in the midst of economic turmoil
and garner the attention of new buyers, thus
expanding the addressable market for art dealers
and auction houses.
When we founded Skate’s in 2004 and began talking about effective investment returns on works of art,
using financial terms such as “free float”, “peer group valuation” and “value enhancement” in conjunction with art, art trade practitioners were
often at a loss. Now, seven years later, we have a
good several thousand of them as subscribers and
enjoy close relationships with many professional art
organizations and businesses that have come to
embrace the investment approach to art buying and
selling. The idea of art as an investment has become
embedded in their thinking.
As recently as 2009 when Skate’s Art Investment
Handbook was published, even the well-known
name of the book’s publisher—McGraw-Hill—was
not enough to get the book into U.S. museum stores,
which maintained a ban on all art investment
literature. Throughout 2011, however, we have seen
the diffusion of “art as an investment” school of thought from the fringes of the finance world into
the mainstream view of what drives art purchases
and sales in an increasingly broad global art
marketplace. Fuelled by global economic
uncertainty, investors, lured by its asset protection
quality, have poured capital into fine art. The rapid
growth and globalization of art market participants
have clearly moved buy-side power to new money
that is interested in no-nonsense discussions of risk
and return, transaction transparency and ownership
costs, as well as other core aspects of art as
investment thinking. Access, social cache, personal
tastes, the electric magic of the auction room and
the dealer’s pitch are things that remain in play as factors related to art buying. Yet these factors are no
longer isolated from hard facts and financial
numbers.
We have long preached the advent of rational
thinking about art as an alternative investment class,
being used not to substitute but to compliment
traditional art buying practices. It has now arrived.
Now what?
3
Skate’s believes that this arrival marks not the end but rather the beginning of a long and profound
change that will sweep the art market in the coming
decade. It will follow two distinct trends: segregation
of the investment quality art market and the rapid
transformation of a cottage art trade industry into
an increasingly efficient corporate structure, with
supply chain management and a retail system more
efficiently linking artists and consumers.
Segregation of the Investment Quality Art Market
In 2011 alone Skate’s estimates that there were over 2,000 transactions completed on the auction market
involving artworks priced at $1 million or more per
work. There were probably as many deals completed
in galleries and art fairs around the world as well. Art
trading volumes have grown close to $80 billion for
2011, having reached peak levels previously seen in
2006-2007 (the honorable professor of art
economics, Clare McAndrew, will publish her
numbers and analysis in the TEFAF report next
March, the macro bible for the art world).
No longer an anecdote, the multimillion dollar price
tag for a work of art coupled with the increased
austerity of public finances in the developed world,
specifically funds available to maintain major public
museums, makes it only a matter of time before the
public consciousness will awaken to the fact that
museums are no longer pillars of national culture
and pride requiring government subsidies and
private donors to survive. These institutions will
instead be seen as government-owned treasuries
that can help balance government deficits by using
capital markets and modern finances to unlock the
value of their vaults without necessarily selling
significant volumes of art treasures (“de-
accessioning” in museum terminology). Cash from
capital markets can be used to finance museum
budget deficits.
Closely watching capital flows from the technology
world and emerging market riches into art, Skate’s believes that the art market will become saturated
at a trading volume below $100 billion per annum
with no massive new capital inflows to be seen into
art from the world’s high net worth individuals. In
fact, following the long market bonanza caused by
the end of the Cold War, the advent of global trade
and the emergence of the BRICs, the global art
market will land on the same plateau as it was
immediately following the Japanese speculative
buying spike in the 1980s.
The art funds of today give weak hope. While the
numbers can vary, fewer than 100 art funds are
open to outside investors globally. Furthermore,
their art purchases do not even account for 1% of
total art purchases worldwide. The London-based
research firm ArtTactic, which is run by our
respected competitor and friend Andres Patterson,
believes that the money under management in the
art funds industry grew by nearly 50% in 2011 to $1
billion, although we see many of those funds as
more reminiscent of certain individuals’ structured art holdings than truly transparent collective
investment vehicles. At Skate’s we have managed to establish coverage of only a dozen art funds to date,
most of which remain as secretive and as weakly
transparent as the market they operate in. Unless a
major change is forthcoming, this is not the way to
grow a collective investment industry.
Yet change will come, and we expect it to come from
museums. Investment banks have to make money,
but museums must look for novel ways to fund their
operating budget deficits in an era where Western
public finances can only be considered a mess. It is
only a matter of time before art securitization will fly
in earnest. One only has to imagine a $1-2 billion art
fund based on a small part of a major museum art
collection, widely supported by authorities as a
government deficit-reducing initiative and marketed
as an asset protection investment product to retail
investors worldwide. Although not a Zynga or
Groupon IPO, it could still sell well and definitely
have an enviable NAV and liquidation value.
The infrastructure is there; one only has to look at
the art securitization experience of Russia’s Fotoeffect or the UBS-structured Ancient Coins Fund
for evidence. Once the pilot works, there would be
an avalanche of museum-led securitizations
expanding the art funds industry from $1 billion to
$10 billion in a few years time. A clear preference is
emerging for institutional dealing with big ticket
artworks, as these bring reduced transaction and
4
due diligence costs for the funds and their
management companies.
The premium segment of the art market—which we
benchmark with Skate’s Top 5000 peer group of the world’s most valuable works of art at auction prices with a current threshold price of $2.136 million and
a combined value (market cap) of $30.5 billion—should clearly evolve into an investment market of
its own. It will see significant liquidity improvement
once museum-lead art securitizations materialize.
This segregation of the art market’s premium segment is already clearly seen as more capital has
been committed to pre-auction guarantees and art
lending in 2011. This capital has mostly gone to
support trades involving high value art, thereby
reducing the relative cost of due diligence and other
expenses (as in every proper financing deal, more or
less the same amount of work goes into a deal
regardless of its size). The availability of such
guarantees and lending facilities contribute to the
liquidity of the high value segment of the art market,
which helps to widen the gap between the market
for well-established artists and their major works on
the one hand, and less universally accepted artworks
on the other.
Strategically, this trend would give a huge boost to
the high-end auction market oligopoly of Sotheby’s and Christie’s. If they manage to recognize that soon, they may want to stimulate museum-led art
securitizations before their “new money” driven growth of recent decade flattens out over the next
few years.
Transforming Old Art Retail Habits into Modern Specialty Retail
As buying and selling art becomes less and less akin
to entering a temple and hearing from the gods, the
entire industry will have to reform to meet new
consumer patterns. This situation is very much
reminiscent of the shopping revolution in the 19th
century when the arrival of the first department
stores across France, the U.K. and the U.S. made
shopping more democratic and led to greater
consumption from more comfortable and hence
more enthusiastic customers.
The art fair bazaars and convenience stores of
today’s galleries will have to evolve toward new age art shopping concepts in the same way that old
markets and specialized stores transformed into
department stores and retail chains. Incumbents, of
course, will remain but their market share will
diminish and they will have little ability to respond to
changes in consumer habits and preferences.
New retail formats, including online ones, (for a
detailed discussion of art e-commerce, please see
section 2 of this report below), focus on brands and
cleverly managed choice. The introduction of
efficient procurement, supply chain and inventory
management practices supported by the ability to
compete on scale and enjoy access to low-cost
working capital will bring the global art trade to the
masses of tomorrow in lieu of a nice gallery next
door.
There is already a first mover in the space with
Gagosian definitely heading in this direction. The
branding requirement has already been met—Gagosian knows how to produce contemporary
artists and use modern marketing techniques to his
advantage. Procurement (a clever artist signing
process, management of artist foundations and
other tricks of the trade that contribute to success)
and scale (international offices definitely resolve the
issue of global distribution and sideline competing
dealers) are also taken care of. Skate’s expects that once Gagosian hits the very same plateau that we
mention above for high-end art, the firm will refocus
on pushing lower ticket art through its distribution
channels, thus transforming most of its galleries into
new age art department stores available to the
masses. Succession planning (or lack thereof) is
probably the only challenge that can kill the
Gagosian first mover advantage as things stand
today.
Other top notch galleries should follow this trend
once they exhaust the benefits from their march to
Asia and their quest for mysterious Russian or Arab
buyers. They should look for a more systematic way
of generating and growing trading volumes. High-
end art trading will require less retail attention and
more focus on the investment aspect, while steady
volumes could be achieved through reformatting
their product assortment (i.e., art) and store format
5
to please crowds. A precondition thus exists for the
art department store revolution to take place in the
near future.
Art Market Migration to Online and Mobile Platforms
Given the core thesis above—that the art market will
quickly develop along the lines of a new-age
consumer product vertical with wide adoption of
modern distribution, marketing and retailing
practices in the coming years—the key to forecasting
the art industry’s evolution concerns how the incumbent art trade will embrace a consumerist
approach to art and adopt best practices for
electronic commerce.
Like figure skating, where athletes are rated
separately for artistic and technical skills, Skate’s has ranked art industry ventures for their artistic merit
(the existing position in the global art industry in
terms of overall volume and current e-commerce
capabilities) and their technical merit (simply based
on the art industry venture’s rank in internet traffic to date). We begin with technical merit—just as any
internet user would do—checking what art is being
sold online and by whom. The following section
outlines our findings.
Technical Merit
Technical merit should have been and indeed was
easy to assess. We have used the widely adopted
Alexa traffic measurement system to evaluate the
existing traffic ranking of the websites operated by
the world’s art industry companies. We have excluded pure media organizations, such as the arts
pages of The New York Times, The Art Newspaper,
Artinfo and our own humble site, instead
considering only those sites that trade art online
and/or offline or represent existing online and/or
offline art marketplaces today. The technical merit
ranking yielded some rather interesting results,
which are shown in Exhibit 1 below.
The most important takeaway from this assessment
is that, like elsewhere in the global migration of
retail trade online (with only food and art
successfully resisting so far), the pure plays with a
laser focus on online retail are prevailing, while
offline incumbents can fight back if they respond
early.
eBay (the world’s sixth most widely used website) has a towering presence. Unlike Amazon (the world’s fifth most frequented site), which has yet to bother
itself with arts and collectibles (“Arts, Crafts and
Sewing” is the closest Amazon category to art and is hardly worth visiting), eBay has spent a considerable
amount of time and money building an art e-
commerce vertical for its customers.
Table 1 Skate’s Top 30 Art Industry e-Commerce Leaders, Technical Merit*
Rank Site Traffic Worldwide Traffic in Local Country
1 eBay.com 20 6 (U.S.)
2 liveauctioneers.com 10,133 3,155 (U.S.)
3 artnet.com 11,152 5,412 (U.S.)
4 christies.com 11,771 5,867 (U.S.)
5 ha.com (Heritage Auctions) 19,436 4,962 (U.S.)
6 artprice.com 21,450 2,235 (France)
7 sothebys.com 24,363 20,421 (U.S.)
8 artfact.com 26,555 9,591 (U.S.)
9 saatchionline.com 30,682 21,460 (U.S.)
10 bonhams.com 43,883 25,168 (U.S.)
11 dorotheum.com 98,679 1,275 (Austria)
12 gagosian.com 109,112 69,345 (U.S.)
13 artbaselmiamibeach.com 113,473 16,364 (U.S.)
6
14 artnet.de 129,984 10,506 (Germany)
15 phillipsdepury.com 138,780 89,545 (U.S.)
16 art.sy 177,752 54,185 (U.S.)
17 cguardian.com (China Guardian) 188,289 25,829 (China)
18 tajan.com 201,985 9,663 (France)
19 friezeartfair.com 231,721 78,300 (UK)
20 artbasel.com 251,816 49,671 (U.S.)
21 saffronart.com 265,409 40,234 (India)
22 igavelauctions.com 299,727 20,958 (California)
23 sedition.com 321,822 44,416 (UK)
24 polypm.com.cn (Poly Auction) 338,467 42,859 (China)
25 villa-grisebach.de 455,425 66,462 (Germany)
26 paddle8.com 459,417 108,814 (U.S.)
27 artprice.fr 672,105 26,622 (France)
28 welcometocompany.com 825,020 179,047 (U.S.)
29 heffel.com 831,797 14,204 (Canada)
30 vipartfair.com 1,068,563 n.a.
*Alexa rank as of December 18, 2011; Source: Skate’s, Alexa.com Skate’s has covered in detail how eBay got burned by its foray into the online art trade in
2000 with the scam related to Diebenkorn
artworks followed by the termination of its
partnership with Sotheby’s (unrelated to the Diebenkorn scandal) that had been in place
since 2002 (for more details, please see pg. 28
of Skate’s Art Investment Handbook). Yet for all
its misfortunes eBay still offers the best
infrastructure for the online art and collectibles
trade. As of today eBay has 38 market
categories (including one called “Everything Else”). Of those, seven can be classified as arts and collectibles. While eBay does not disclose
its financial results by category, the subgroup
called “Collectibles and Art” is the fourth most important group for the company after fashion,
motors and electronics. Technically speaking,
there is no better place to trade art than on
eBay.
However, there are two important obstacles,
excluding the issue of security and policing for
malpractices (such as wrong attribution) where
eBay has significantly improved over the years.
First, one eBay handicap is its inability to offer a
fusion between online and offline trading that
allows its users to see the art they want to
purchase at predefined and visually appealing
locations. As everyone in art trade knows, art
buying is all about an impulse of physical
contact and without one the eBay art
marketplace will be overlooked by the majority
of those who want to physically experience
their art before acquiring it. Second, eBay does
not curate its marketplace and is not
aggregating information resources supporting
art buying and selling decisions. Without those
information aides, distilling artworks from the
avalanche of graphic imagery, eBay’s art categories today bear more resemblance to a
flea market rather than an art marketplace.
Being a pure play focused on art e-commerce
definitely helps. Smart companies like Artfact
and Saatchionline, backed by savvy venture
capital in New England and Old England,
respectively, have managed to reach the top 10
websites measured by an online art buying
audience, thus bypassing established second
tier auctions, less sophisticated internet start-
ups and the world’s major art galleries.
Liveauctioneers.com and Heritage Auctions
have done a great job establishing a strong
name over the internet for themselves, an
achievement that may not be entirely obvious
to art professionals focused on the offline
world. The success of firms like
Liveauctioneers.com that can make a living by
7
focusing solely on enabling art and antiques
auctions with their technology (and having no
ambition to trade art of their own) provides a
clear statement that art e-commerce is quickly
developing into a sustainable and profitable
industry in itself.
Company pairs like the auction houses Christie’s and Sotheby’s and information providers artnet and Artprice have a very strong rivalry, with the
former having the advantage over latter in each
case. In the Christie’s vs. Sotheby’s case, Christie’s advantage is partially explained by aggressive buying of traffic with key words.
Searches for “buy art online” or “art for sale” or a dozen other similarly standard queries bring
web visitors to Christies.com as the topmost
sponsored listing (at least as of mid December
2011).
The brave experiments of Art.sy and
Seditionart.com, which launched only earlier
this year and have relied heavily on social
marketing, have managed to reach the top 30 in
no time. This achievement is particularly
respectable for Sedition, as it only offers a
purely digital art concept.
Art fairs (including virtual ones) obviously offer
no art trading today, but we included them here
to juxtapose the existing dominance of the Art
Basel brands (note separate slots for Art Basel
Miami Beach and Art Basel) versus VIP Art Fair
and to pinpoint the traffic gap that the New
York-based VIP Art Fair will definitely challenge
in 2012 under its new leadership (the
company’s new CEO, Lisa Kennedy, comes from an e-commerce background).
Artistic Merit
The classic debate about the art industry going
online has traditionally centered on the specific
art industry knowledge and expertise that the
incumbent trade has (and safeguards) and that
e-commerce challengers lack. eBay’s past failures and its current flea-market like art
listings remain the most widely used arguments
to defend the exceptionalism of the art industry
and how no stranger can possibly master an
online strategy for the art trade.
This “special mission” and “not-like-the-rest-of-
the-world” view of things is very close to us at Skate’s, a company coded with Russian DNA in a
country prone to such an “our own way” view of the world. We have seen this before. Resting
for too long on ones laurels and ignoring
massive technological and societal changes
often causes one to miss the revolution taking
place right in the backyard. With countries, the
best brains are drained away, leaving only a
legacy of grandiosity perception, a perception
that detaches itself further and further from
reality with each passing day. As for the art
industry, unless it responds quickly to changes
taking place online, the noble art experts will all
soon work for the brave new e-commerce firms,
and the transformation of the art trade into a
professional specialty retail trade will kill the old
business model of art dealing and thus benefit
newcomers who copy the efficient e-commerce
business models of other consumer verticals.
Following the core thesis of this report above—the art market’s expected decomposition into investment and consumer grades—Skate’s believes that specialty art knowledge will enjoy
less importance than the introduction of
modern retail practices like branding,
marketing, customer service and supply
chain/inventory management going forward. In
other words, to grow the art trade and bring in
more consumers companies will have to be
modern marketing experts first and art experts
second. Granted, the art trade’s movement online will only marginally affect trade in high
value items—the premium market will largely
remain as it is and will be further shaped by
wider acceptance of art as an investment asset.
The mass art trade, 95% of volume in terms of
the number of works traded and the number of
consumers involved, will migrate online, driven
not by specialty art knowledge, but by the
8
merger of art industry specifics with modern e-
commerce conventions.
eBay is the best suited company to benefit from
this migration. eBay’s market capitalization as of December 21 was $39.5 billion, which is 33%
more than the total value of the world’s Top 5000 masterpieces by auction prices, 20 times
more than the market cap of the world’s largest art industry company (Sotheby’s) and about 12 times more than the total market cap of Skate’s Art Stock Index of 13 global art industry listed
companies. Once eBay figures out how to play
the consumer part of the art market and move-
up its cache (and average transaction size) in
the space, it will be a difficult player to stop.
Going back to our figure skating analogy, we
have played a lot with the methodology we will
use to rate art e-commerce players. Our ratings
will capture such qualities as vetting for art
offered (e.g., no counterfeits, accurate
authentication and limited counterparty risk),
consistency of choice and its collector appeal
and ability to integrate various specialty
content-enhancing art buying and selling
decisions. But we have concluded that no
algorithm will work fairly. In figure skating, an
algorithm is used and there is always a scandal,
so we thought that to make it easier for
everyone, we can take the scandal without
disclosing our synthetic ranking methodology.
One thing is certain, however—we are not paid
by any of the firms profiled and have no
conflicts of interest.
In Exhibit 2, we included our top five picks for
art e-commerce companies to watch. This is the
product of our Technical Merit ranking
normalized for specific art industry knowledge
(Artistic Merit) and based solely on our
subjective analysis. The most important caveat
is that we have excluded Sotheby’s and Christie’s here because their stated objective is
to focus on high-end items, and they have a lot
to win by doing so as discussed in the first
section of this report. Sotheby’s and Christie’s should not devalue their brand and trade their
oligopoly position in high-end investment grade
art for the benefit of long term e-commerce
growth, regardless of their ability to play this
game perfectly well.
Table 2 Skate’s Top 5 Art e-Commerce Leaders to Watch*
Rank Name Skate’s Rating (0-10) Note
1
9.975
The firm’s size is comparable to that of the entire art
industry, and it has best in class e-commerce skills and long
experience servicing the arts and collectibles market. It
must reposition itself in the art space and implement on
strategy to move itself upwards in value chain. This will
happen either organically or through an acquisition.
2
8.375
A listed company with an excellent product offering,
including both e-commerce and content, it has a stellar
track record with no reported fakes or wrongly attributed
works. artnet’s disappointing volumes are largely explained
by a lack of modern e-commerce skills and need for a
revamped business model and/or the introduction of
professional e-commerce management talent.
3
7.750
A clear market leader after eBay with strong technological
leadership, including those for mobile applications and the
world’s largest inventory sourcing and vetting ability, the company needs to introduce a B2C unit to build professional
retail offering on top of successfully executed B2B solution
for its venders.
9
4
7.250
The most aggressive and successful art auction that has
consciously focused on an online strategy. The company’s business model will remain handicapped until HA.com
repositions itself as an art retail business and adopts focus
on proper merchandising, more efficient product
assortment and best in class e-commerce CRM. It should
also aim to bridge the traffic gap with Liveauctioneers.com
quickly, as this gap remains too wide.
5
6.775
A firm backed by venture capital that initially made the right
move to aggregate various value-adding content but has
somehow failed to reap benefits from full trading and
content functionality integration. It has lost significantly to
Liveauctioneers.com on traffic and HA.com on consumer
focus.
Skate’s rank as of December 18, 2011; Source: Skate’s Art Market Research
2011 Art Market Overview
Skate’s Top 5000 total value reached $30.5 billion, and the ranking’s threshold price broke the $2 million
level.
Average annualized investment returns on the world’s masterpieces peaked at 4.82%*, confirming the
strong performance of exceptional artworks amidst global economic turmoil.
Skate’s Art Stock Index had its worst year since 2008, losing 15% in value in 2011. This performance came
despite robust auction volumes, with the index’s flagship stock Sotheby’s shedding over one-third of its
value in 2011, producing a -35.5% return for its shareholders for the year as of December 23, 2011.
*As measured with repeat sales at auctions, includes auction fees but excludes ownership and
transportation costs, before taxes.
Perhaps, the key outcome is that throughout 2011
the art market has resisted pervasive global
economic turmoil and instability, with its high-end
segment growing on every measure in 2011
compared to 2010 (see Table 3 and next page for key
results). Driven by a record 119 repeat sales
registered within Skate’s Top 5000 in 2011, the
weighted average returns on Skate’s Top 5000 grew
to an all-time high of 4.82% per annum. Sellers
exiting the market in 2011 saw annualized returns of
7.20% on their works.
Today, to merit entry into Skate’s Top 5000, an
artwork must sell for more than $2.1 million at
auction; 721 such works did so in 2011 for a
combined value of $4.3 billion. These new entries
represent a very diverse universe of 250 different
artists, 81 of whom had no prior record in Skate’s Top 5000. We note a pattern clearly reminiscent of
2006/2007, when booming demand for high-end art
coupled with a scarcity of works from established
names helped to bring multimillion dollar valuations
to “second choice” artists. As a result, art dealers
and auction houses were and are again now able to
establish price records for less well known art and in
the process feed more names into the pantheon of
the world’s most valuable art.
Typical of such boom times, we have observed a rise
in the presence of living artists, female artists and
artists from BRIC countries. In 2011, 59 new living
artists and 10 new female artists entered Skate’s Top 5000. Notably, 82 BRIC representatives—primarily
Chinese artists—significantly increased their share in
the rating compared to last year. These artists also
occupied top places along with artists who have long
held established auction market records. The only
slight decline was noticed in the average price paid
per work created by BRIC artists: $6 million in 2011
versus $6.2 million in 2010.
10
Table 3 Skate’s Top 5000 Key Metrics in 2011 versus 2010
Benchmarks 2011 2010
Number of new entrants*
in 2011 721 588
Total value of new entrants, USD 4,308,313,384 3,629,214,346
Number of artists behind new entrants 250 223
Number of new artists**
81 47 (since 31-May-10)
Number of living artists among new entrants***
59 46
Number of female artists among new entrants 10 8
Number of BRIC artists among new entrants****
82 53
Number of repeat sales 119 117
Weighted average ERR of repeat sales*****
, annualized % 7.20 7.13
Source: Skate’s Art Market Research
*New entrant – an artwork included in Skate’s Top 5000 with its most recent auction price record achieved in 2011
**New artist – an artist who had no representation in Skate’s Top 5000 at the time his/her work’s sale on the auction
market qualified it for entry into Skate’s Top 5000 ***
Living artist – living as of the date of related auction sale ****
Artists attributed to BRIC on the basis of their place of birth (i.e., Brazil, Russia, India or China) *****
Weighted average effective rate of return calculated for the entire statistical set of Top 5000 repeat sales records
with weights assigned on the basis of the initial purchase price (including buyer’s premium), converted to USD (for non-USD sales) on the basis of the exchange rate at the time of sale
Table 4 Skate’s Top 5000 Peer Group: Key Data Points
Benchmarks 2011 2010
Total value, USD (aggregate auction prices paid) 30,528,112,812 27,630,454,263
Weighted average ERR annualized, % 4.82 4.24
Percentage of trades being repeat sales, % 12.5 12.3
Percentage of volume being repeat sales, % 14.1 13.9
Number of artists with more than 1 trade 361 358
Number of artists with more than 5 trades 174 154
Threshold price, USD (the value of the 5000th
artwork) 2,136,000 1,870,000
Source: Skate’s Art Market Research
11
Table 5 Skate’s Achievement of the Year Awards
Achievement Name Comment
Artist of the Year Zhang Daqian
The biggest gain in Skate’s Top 5000 in market
capitalization and the largest # of artworks traded in 2011
in Skate’s Top 5000 price range
Female Artist of the Year Tamara de Limpicka
Born in Moscow as Maria Gorska, Tamara de Limpicka
became the most actively traded female artist in 2011
within Skate’s Top 5000 pricing range, achieving a
weighted average ERR of 13% on five repeat sales
Artwork of the Year Eagle Standing on Pine
Tree
Work by Qi Baishi was sold at China Guardian Auction for
$65,532,112 on May 22 and became the most valuable
artwork sold on the auction market in 2011, now ranked #
15 in Skate’s Top 5000
Best Exit of the Year
ERR of 93.82% on
Three Years’ Investment in Lady in Solitude by Fu Baoshi
The artwork was purchased for $262,830 in 2008 and sold
for $1,932,217 on April 5, 2011, yielding an annualized
investment return of almost 94%
Worst Exit of the Year
Negative ERR of -
18.13% on Three Years’ Investment in Still Life with Mirror by Roy
Lichtenstein
The artwork was purchased for $9,599,371 in 2008 and
sold for $5,800,000 on May 12, 2011, yielding an
annualized investment return of -18% and a direct loss of
$3.8 million on this investment
Supply Problem of the Year Vincent van Gogh The largest artist by market capitalization who had no
single auction record within Skate’s Top 5000 in 2011
Disappointment of the Year Damien Hirst
The most valuable living artist of those who had no
auction sale record in 2011 within Skate’s Top 5000
pricing range (over $2 million per artwork)
Source: Skate’s Art Market Research
Another very important and healthy trend for 2011
has been the crystallization of repeat sale liquidity
around a growing number of artists. The number of
artists with more than five repeat sales records in
Skate’s Top 5000 has increased by 13% to 174
names. As a result, trading in high-end art is
becoming ever more diverse with more
benchmarking data available for potential buyers.
This trend is essentially harmonizing a larger portion
of the art market and giving it greater transparency
through the availability of price records and
historical investment returns data.
Art Market Liquidity Amid a Chinese Bubble?
The total volume of premium segment art
transactions in 2011 was $4.3 billion and represents
a remarkable 18.7% trading volume increase within
Skate’s Top 5000 category in 2010. Increased trading
in high-end Chinese art was a primary driver for this
volume increase in 2011; art produced by Chinese
artists comprised a full 50% of trading within Skate’s Top 5000 price range (above $2 million per artwork).
Zhang Daqian tops the list, and Wu Guanzhong is
rapidly gaining appreciation (see Table 4 for more
details).
As shown in Table 5, five out of the ten artists with
the biggest 2011 increase in their market
capitalization in Skate’s Top 5000 (aggregate value of
auction prices paid for their artworks included in Top
5000) were Chinese.
12
Early in 2011 Skate’s was the first to point out the
rapid formation of a deep and very speculative
market for Zhang Daqian’s art, as Daqian in literally
no time became the 20th
most valuable artist in our
ranking (see Skate’s Market Notes, April 18, 2011). In
2011, his sales volumes tripled compared to 2010,
and he became the most actively traded (by number
of works) artist in the global art market’s high-end
price range, with 54 artworks sold at auction at or
above $2 million per work. In dollar terms, this was
enough to put Zhang Daqian right behind the world’s dominating duo of Picasso and Warhol as the world’s most traded artists with a total value of auction sales
in Skate’s Top 5000 price range of $247.9 million for
2011 alone. And, if this is not enough, Zhang Daqian
gained more value in his Top 5000 representation in
dollar terms than any other artist in 2011, overtaking
Picasso and Warhol by this measure as a significant
number of their artworks exited Skate’s Top 5000
during the year (see pgs. 12-13 for more).
Zhang Daqian was not the only Chinese artist to
make a splash in 2011. Qi Baishi scored the record
auction sale for 2011 when his painting Eagle
Standing on Pine Tree sold for $65.5 million and
became the 15th
most expensive artwork of all time
to be sold at auction. The third most frequently
traded artist this year in terms of number of
artworks sold at Skate’s Top 5000 prices was Wu
Guanzhong. The artist passed away in June 2010 at
the age of 90, an event which set a speculative
bubble in motion, comparable in zeal to the Daqian
frenzy. In 2011 alone, there were 27 new entries of
his artworks to Skate’s Top 5000 with an overall
volume of $141 million. The most valuable painting
by Wu Guanzhong is Ten Thousand Miles of the
Yangtze River, which was sold for $23.5 million in
Beijing at an obscure local house—A&F Auction—on
November 19 of this year. Wu Guanzhong is now
ranked as the 44th
most valuable artist by Skate’s, right after Cy Twombly who passed away this year
(as did Lucian Freud, another major contemporary
artist—currently ranked as the 30th
most valuable
artist after his exit from the living artist category this
year).
Given the significant losses of living artists in the top
tier category, Gerhard Richter’s dominance of the
segment only solidified in 2011. Richter’s ascent was
relentless, with price records being achieved
throughout 2011. Like Picasso, Richter saw 26 of his
paintings sold in Skate’s Top 5000 category (and
unlike Picasso, he actually was able to watch that
this year); seven of these were repeat sales. The
resulting market capitalization increase of $147.4
million moved him even further away from his
contemporaries as the most valuable living artist
today, and positioned him as the 14th
most valuable
artist of all time, right below William de Kooning and
above Fernand Léger. Richter’s Abstraktes Bild series
made a major contribution to the growth of his
market capitalization, including his record painting
sale for $20.8 million in November of this year (a
detailed analysis of the Abstraktes Bild series was
presented in Skate’s October Report).
Finally, we must note the exceptional liquidity of
Warhol, Monet, Picasso, and Richter as the market
leaders by number of repeat sales within Skate’s Top
5000 price range—artists whose works offer a
striking contrast between liquidity (established
names) and speculative volumes spikes (Chinese
names for which repeat sales happen far less often).
13
Table 6 Ten Most Active Artists by Number of Artworks Traded Within Top 5000 Price Range
Artist
Number of
Transactions in
2011
Artist Trading Volume
in 2011, USD Artist
Number of
Repeat Sales
in 2011
Zhang Daqian 54 Andy Warhol 282,616,663 Andy Warhol 9
Andy Warhol 34 Pablo Picasso 278,385,966 Claude Monet 8
Wu Guanzhong 27 Zhang Daqian 247,861,601 Pablo Picasso 7
Pablo Picasso 26 Gerhard Richter 170,900,498 Gerhard Richter 7
Gerhard Richter 26 Francis Bacon 143,616,052 Jean-Michel Basquiat 4
Fu Baoshi 16 Wu Guanzhong 141,074,649 Alexander Calder 4
Qi Baishi 14 Qi Baishi 131,567,273 Fernand Léger 3
René Magritte 13 Clyfford Still 112,807,500 René Magritte 3
Zao Wou-Ki 13 Xu Beihong 72,051,690 Alberto Giacometti 3
Jean-Michel Basquiat 12 René Magritte 69,527,470 Zhang Daqian 3
Source: Skate’s Art Market Research
Table 7 Biggest Changes in the Artists’ Market Capitalization of Skate’s Top 5000 in 2011
2011 2010
Artist
Total Volume
in Skate’s Top 5000, USD
Market Cap Growth
in Skate’s Top 5000,
USD
Artist
Total Volume in
Skate’s Top 5000, USD
Market Cap Growth in
Skate’s Top 5000 (31-
May-10 to 31-Dec-10),
USD
Zhang Daqian 348,764,582 265,025,731 Andy Warhol 1,285,991,395 178,896,059
Andy Warhol 1,487,446,640 201,455,245 Amedeo
Modigliani 640,640,637 118,287,114
Pablo Picasso 3,079,450,342 199,939,770 Pablo Picasso 2,879,510,572 84,154,842
Qi Baishi 196,144,190 161,227,337 Henri Matisse 798,992,611 81,139,039
Gerhard
Richter 504,304,381 147,381,744 Roy Lichtenstein 343,765,381 76,448,454
Wu Guanzhong 165,903,289 139,041,878 Zhang Daqian 83,738,851 70,037,426
Francis Bacon 872,327,719 133,696,100 Gerhard Richter 356,922,636 44,140,904
Clyfford Still 161,872,500 108,976,000 Joseph Mallord
William Turner 153,891,556 43,251,453
Xu Beihong 126,177,798 71,426,086 Xu Beihong 54,751,712 33,365,294
Wang Meng 86,830,323 62,118,990 Sir Lawrence
Alma-Tadema 43,103,348 33,170,000
Source: Skate’s Art Market Research
14
Table 8 Ten Most Valuable Artists in Skate’s Top 5000 (as of December 30, 2011)
2011 2010
Artist Total Volume in
Skate’s Top 5000, USD Artist
Total Volume in
Skate’s Top 5000, USD
Pablo Picasso 3,079,450,342 Pablo Picasso 2,879,510,572
Claude Monet 1,499,676,670 Claude Monet 1,490,411,425
Andy Warhol 1,487,446,640 Andy Warhol 1,285,991,395
Francis Bacon 872,327,719 Henri Matisse 798,992,611
Henri Matisse 809,719,353 Francis Bacon 738,631,619
Alberto Giacometti 692,370,280 Pierre-Auguste Renoir 705,763,264
Pierre-Auguste Renoir 679,480,108 Paul Cézanne 671,806,902
Paul Cézanne 675,024,147 Alberto Giacometti 662,775,287
Amedeo Modigliani 649,602,657 Vincent van Gogh 641,473,627
Vincent van Gogh 635,416,127 Amedeo Modigliani 640,640,637
Source: Skate’s Art Market Research
Table 9 Top Five Auction Prices Paid in 2011
Top 5 Artworks Sold in 2011
Artist Qi Baishi Wang Meng Clyfford Still Roy Lichtenstein Francesco Guardi
Title Eagle Standing
on Pine Tree Landscape 1949-A-No. 1
I can see the
whole room!...
and there's
nobody in it!
Venice, a view of the
Rialto Bridge, looking
north (from The
Fondamenta del carbon)
Medium Painting Ink and color
on paper Oil on canvas
Oil and graphite
on canvas Oil on canvas
Size, cm 265.9 x 100.1 119.9 x 54.1 236.2 x 200.7 121.9 x 121.9 119.9 x 203.7
Auction House China Guardian
Auctions
Poly
International
Auction
Sotheby's Christie's Sotheby's
Auction Date 22-May-11 04-Jun-11 09-Nov-11 08-Nov-11 06-Jul-11
Estimate, USD - - 25,000,000-
35,000,000
35,000,000-
45,000,000 24,111,000-40,185,000
Premium Price, USD 65,532,111 62,118,990 61,682,500 43,202,500 42,913,160
Source: Skate’s Art Market Research
15
Investment Potential of Art in Skate’s Top 5000: ERR Results of 2011
In the previous section, we discussed general art
market indicators that provide evidence of the
market’s continued strength, at least in its high-end.
Further analysis will focus on repeat sales within
Skate’s Top 5000 and the investment returns they have produced throughout the year.
In 2011, there were a total of 119 repeat sales that
entered Skate’s Top 5000, producing an average annualized effective rate of return (ERR) of 7.20%.
The average holding period in 2011 declined by one
year over 2010 to 8.4 years, meaning that collectors
are becoming more willing to consign works to
auctions. The same three artists as last year saw the
highest number of repeat sales: Andy Warhol,
Claude Monet and Pablo Picasso. These artists,
however, are not found in the list of the highest
weighted average ERR results in Skate’s Top 5000
that appears at the end of this section. Their
frequent appearance on the market—as opposed to
outliers that occasionally bring high results—signifies
blue chip status providing more modest but still
positive and stable returns and symbolizing the
value-preservation quality of Warhol, Monet and
Picasso art.
Stable and positive returns on repeat sales are a
strong selling point for Gerhard Richter, an artist
whose works regularly appear on the market,
including as repeat sales. On average, his works have
generated a 23% return to owners after an average
holding period of six years, once again confirming
the attractiveness of contemporary art provided by
the artists who will enjoy the highest value creation
potential during their lifetime.
Zhang Daqian had three repeat sales, all of which
generated double-digit returns (27% on average) and
helped to heat the market for his art; Daqian is the
Chinese artist with the most repeat sales within
Skate’s Top 5000.
Table 10 Repeat Sales Data: 2011 vs. 2010
Source: Skate’s Art Market Research
*This figure indicates the number of repeat sales that occurred only throughout the stated year. It also serves as a
basis for two of the following criteria: holding period and ERR.
**The general benchmark that considers all previous ERR results in Skate’s Top 5000 up to the stated date.
Indicators 2011 2010
Total number of repeat sales*
119 117
Average holding period, years 8.4 9.4
Weighted average ERR for repeat sales of the year, annualized % 7.20 7.13
Overall Top 5000 weighted average ERR, annualized %**
4.82 4.24
16
Table 11 Ten Most Liquid Artists (Greatest Number of Repeat Sales by Years)
2011 2010
Artist Number of Repeat Sales in 2011 Artist Number of Repeat Sales in 2010
Andy Warhol 9 Andy Warhol 11
Claude Monet 8 Pablo Picasso 6
Pablo Picasso 7 Claude Monet 5
Gerhard Richter 7 Henri Matisse 5
Jean-Michel Basquiat 4 Fernand Léger 4
Alexander Calder 4 Jean-Michel Basquiat 4
Fernand Léger 3 Auguste Rodin 3
René Magritte 3 Gerhard Richter 3
Alberto Giacometti 3 René Magritte 3
Zhang Daqian 3 Alexander Calder 2
Source: Skate’s Art Market Research
Table 12 Five Best Exits from Art Investments in 2011
Top 5 Best ERR Results in 2011
Artist Fu Baoshi Zao Wou-Ki Chu Teh-Chun (Zhu
Dequn) Gerhard Richter Sigmar Polke
Title Lady in Solitude 2. 11. 59. Composition no.
143 Abstraktes Bild Untitled
Date of sale 05-Apr-11 28-May-11 26-Nov-11 09-Nov-11 09-Nov-11
Initial investment, USD 262,830 600,000 776,724 1,248,000 258,068
Holding period, years 3 4 2 6 6
Exit price, USD 1,932,217 4,648,096 1,925,913 12,500,000 1,850,000
ERR, % 93.82 65.80 56.57 42.18 40.48
Source: Skate’s Art Market Research
17
The domination of Chinese artists is particularly
noteworthy when looking at the ERR results of 2011
in Table 10. While last year only one representative
of China resided among the artists with the highest
results (Two Pigs by Xu Beihong, which brought a
34.84% ERR), this year Chinese artists occupied the
top three places in the rating. Notably, the very
short holding period that usually prevents artworks
from realizing their full investment potential did not
affect the sales results of paintings by Fu Baoshi, Zao
Wou-Ki and Chu Teh-Chun; on average, these
produced returns of 72%. Short holding periods,
insane ERRs and a limited number of repeat sales
records are all the signs of the speculative nature of
the Chinese art market, reminding us once again that
financial wisdom requires us to expect significant
risks wherever there are high returns.
Gerhard Richter is presented in the list of the highest
ERRs for the second year in a row as his Abstraktes
Bild painting garnered a return of 42.18%. Last year,
though, a work from the same period achieved an
even higher return of 45.58%.
The fifth artist in the list above is Sigmar Polke, the
modernist painter who passed away in June 2010 at
the age of 69. Previously, he had only two paintings
that sold above $2 million, but in 2011 the art
market saw an increased supply of his works in
accordance with a typical post-mortem spike in
market activity. As a result, Skate’s Top 5000 saw eight new entries by Polke in 2011. One of the
paintings—Untitled—was a repeat sale that sold
above the high estimate and generated an
annualized ERR of 40.48%, the artist’s first repeat sale benchmark in the high-end price category.
Table 11, showing the five worst returns produced
by repeat sales of works in 2011, demonstrates how
unfortunate timing can destroy the value of one’s art investment, with works by Roy Lichtenstein and
Andy Warhol being the most striking examples.
While their paintings continue to bring some of the
highest prices on the market, and both artists are
very liquid in the high-end price category, the
combination of wrong timing and massive irrational
premium paid at purchase created the basis for
humiliating returns. In 2010, Lichtenstein was
already on this list of worst returns after his Modern
Painting with Fishes produced an ERR of -10%. This
year, the outcome was even worse: the painting Still
Life with Mirror generated the lowest return (-
18.3%) after a 3-year holding period. These data
points speak not so much about “problems” with Lichtenstein’s market but rather epitomize the
irrational premium that Lichtenstein’s iconic art can
command, affecting less experienced art investors
that are not trained (or prepared) to accept a longer
investment horizon when making significant
purchases of modern art.
Andy Warhol’s market experienced a noteworthy
negative benchmark when Rorschach (in 2 parts)
generated an ERR of -14.65% and set the record for
the worst return on a Warhol investment made
within Skate’s Top 5000 price range.
The painting by Lucas Cranach (The Younger) also
illustrates a vivid example of art investment rules.
Purchased at a record price, the painting was quickly
returned to the market last year and, of course,
failed to find a buyer on such short notice. This past
month there was a second attempt to sell the
painting at Sotheby’s, which, while successful, brought an unfortunate loss of -14.46%.
Skate’s views the markets of the two other artists in
this rating—Tom Wesselmann and Eva Hesse—as
still too undeveloped to draw any firm conclusions
today.
18
Table 13 Five Worst Investments in Art Realized in 2011
Top 5 Worst ERR Results in 2011
Artist Roy
Lichtenstein Andy Warhol
Lucas Cranach (The
Younger)
Tom
Wesselmann Eva Hesse
Title Still Life with
Mirror
Rorschach (in 2
parts)
Portrait of a lady,
three-quarter length,
in a green velvet and
orange dress and a
pearl-embroidered
black hat
Great American
Nude no.21
Untitled (Bochner
compart)
Sale date 12-May-11 28-Jun-11 07-Dec-11 11-May-11 08-Nov-11
Initial investment, USD 9,599,371 5,417,000 3,655,348 4,114,500 3,064,000
Holding period, years 3 4 4 2 4
Exit price, USD 5,800,000 3,096,724 1,858,516 2, 900,000 2,350,000
ERR -18.13% -14.65% -14.46% -13.60% -6.06%
Source: Skate’s Art Market Research
Table 14 All Time ERR Records (Based on Repeat Sales within Skate’s Top 5000)
2011 2010
Artist Weighted Average
ERR, % *
Artist
Weighted
Average ERR, %
Isamu Noguchi 190.20 Isamu Noguchi 190.20
Frans Hals I 114.25 Yue Minjun**
147.16
Auguste Rodin 81.64 Frans Hals I 114.25
Zao Wou-Ki 65.80 Auguste Rodin 89.72
Fu Baoshi 64.63 Damien Hirst 53.77
Chu Teh-Chun (Zhu Dequn) 56.57 Francis Bacon 51.60
Damien Hirst 53.77 Master of the Legend of Saint Barbara 46.38
Francis Bacon 48.45 Tom Wesselmann 42.87
Sigmar Polke 40.48 Isaak Ilych Levitan 38.05
Fang Lijun 39.71 Boris Mikhailovich Kustodiev 37.51
Source: Skate’s Art Market Research
*This indicator shows the weighted average ERR results of artists, including all of their repeat sales up to the stated
year.
** This related artwork left Skate’s Top5000 as its auction price is now below the threshold price for Skate’s Top 5000
peer group.
19
Table 15 Female Artists in Skate’s Top 5000
# Artist Market Cap, USD Volume in 2011,
USD
Number of
Repeat Sales
Weighted
Average ERR, %
1 Joan Mitchell 87,397,339 14,333,000 7 27.16
2 Natalia Sergeevna Goncharova 71,266,185 12,723,002 1 30.55
3 Tamara de Lempicka 60,620,404 19,875,404 5 12.99
4 Mary Cassatt 41,341,500 0 1 -0.07
5 Louise Bourgeois 39,842,193 15,367,500 0 -
6 Georgia O'Keeffe 37,674,000 4,981,000 2 5.75
7 Agnes Martin 24,973,500 0 0 -
8 Eva Hesse 13,956,698 2,714,500 2 -5.16
9 Frida Kahlo 13,874,250 0 0 -
10 Irma Stern 11,507,521 7,753,119 0 -
Source: Skate’s Art Market Research
Column #1 shows the rank of female artists in Skate’s Top 5000
Column #3 shows Market Capitalization in USD and reflects the aggregate value of Top 5000 works in nominal values
Column #4 shows 2011 trading volume on the auction market in USD (only for artworks eligible for entry into Skate’s Top
5000 in terms of market value)
Columns #5-6 show the number of repeat sales and ERR (weighted average effective rate of return, annualized, %) based on
historical statistics of the artist’s repeat auction sales (brackets reflect negative returns).
At the end of 2011, we can see that the world of
female artists in Skate’s Top 5000 remains small but quite diverse. This year almost every member of this
rating showed some unique activity. Joan Mitchell
once again topped the rating in terms of overall
volume in Skate’s Top 5000, although 2011 saw
other female artists showing significantly higher
activity in comparison to 2010. As a result, Mitchell
ranked only third by trading value in 2011, achieving
$14.3 million in volume. The most valuable artist of
the year was Tamara de Lempicka, whose five
entries to Skate’s Top 5000 brought $19.9 million.
Born in Moscow as Maria Gorska from Polish
parents, married in St Petersburg, Russia and raised
as an artist in France, Tamara de Lempicka
represents one of the very appealing stories for a
growing contingent of Russian, Polish and female art
buyers, making her a name to watch in the coming
years.
Second place in market activity in 2011 belongs to
Louise Bourgeois, an artist who passed away in May
2010 and is thus going through the same post-
mortem market spike as the markets for Wu
Guanzhong and Sigmar Polke described above. Her
three works generated particular interest and
brought a volume of $15.4 million.
Russian painter Natalia Sergeevna Goncharova
remained the world’s second most expensive female
artist; her two sales that entered Skate’s Top 5000
sold at prices significantly above their pre-auction
estimates and added $12.7 million to her record in
Skate’s rating. This year no repeat sales of works by
Goncharova took place, so she still has only one
repeat sale record, which brought an ERR of 30.55%
in 2008.
Leaving Skate’s: Value Reductions and Exits
In this section of the report, we focus on the artists
and works that were challenged by the new inflow of
more expensive art and as a result were forced out
of Skate’s Top 5000. As we noted at the beginning of
the report, the trading volume of 2011 significantly
exceeded that of 2010, which meant a substantial
number of lower value artists had to step aside to
make room for more valuable entries. In 2011,
20
Skate’s Top 5000 lost 59 artists, nearly double the
figure for the previous year. Seven of these names
were living artists.
It is worth noting that the artists who gained the
most value this year at the same time saw the
greatest number of works drop out of Skate’s Top 5000. Pierre-Auguste Renoir, Claude Monet and
Pablo Picasso were most affected by this trend,
losing 19, 14 and 13 works, respectively. The lost
volume seen by these three artists proved to be
even more of a disappointment.
Poor performance was also demonstrated by Camille
Pissarro. Given that he only had one entry to Skate’s Top 5000 in 2011—L'Hermitage en été, Pontoise sold
for $4.3 million—the loss of $17.5 million
significantly affected his market capitalization.
Finally, there were no auction records above $2
million for works by Damien Hirst. Instead, eight of
his artworks were ousted from Skate’s Top 5000, thus reducing his overall volume by $15.4 million.
Table 16 Revolving Door: Artists Represented in Skate’s Top 5000 of Artworks by Auction Prices
Table 17 Top 10 Losers: Artists with the Greatest Reduction in Value and Number of Artworks*
Artists with Greatest Reduction in Number of
Works in Skate’s Top 5000
Artists with Greatest Reduction of Value of Works in
Skate’s Top 5000
Pierre-Auguste Renoir -19 Pierre-Auguste Renoir -26,283,155
Claude Monet -14 Camille Pissarro -17,500,748
Pablo Picasso -13 Damien Hirst -15,361,701
Roy Lichtenstein -10 Jean Dubuffet -13,849,117
Camille Pissarro -10 Sir Alfred James Munnings -12,653,516
Damien Hirst -8 Giovanni Giacometti -10,268,878
Jean Dubuffet -7 Canaletto -10,100,906
Edgar Degas -6 Franz Kline -9,169,000
Georges Braque -6 Jasper Johns -8,202,000
Sir Alfred James Munnings -6 Georges Seurat -8,061,829
Source: Skate’s Art Market Research
*As represented in Skate’s Top 5000
Top 5000 Benchmarks 2011 2010
Number of Artists Eliminated 59 32
Number of Living Artists Eliminated 7 3
21
Table 18 Top 10 Artists by Market Capitalization without Sales Records in 2011*
Artists with No Auction Sale Record in
Skate’s Top 5000
Artists with No Repeat Sale Record in
Skate’s Top 5000
Living Artists with No Auction Sale Record
in Skate’s Top 5000
Vincent van Gogh 635,416,127 Henri Matisse 809,719,353 Jasper Johns 198,553,750
Jasper Johns 198,553,750 Paul Cézanne 675,024,147 Damien Hirst 174,174,487
Piet Mondrian 193,716,295 Vincent van Gogh 635,416,127 Frank Stella 33,060,000
Canaletto 177,588,210 Mark Rothko 596,578,710 Brice Marden 21,603,000
Damien Hirst 174,174,487 Edgar Degas 473,854,149 Frank Auerbach 18,788,573
Yves Klein 172,767,231 Gustav Klimt 415,319,676 Cai Guo Qiang 16,830,722
Rembrandt Harmensz
van Rijn 158,700,933 Paul Gauguin 390,043,592 Bruce Nauman 16,111,000
Edvard Munch 156,866,282 Egon Schiele 288,983,445 Chuck Close 13,887,500
Juan Gris 154,358,291 Jeff Koons 280,881,985 Bridget Riley 10,195,514
Joseph Mallord William
Turner 151,931,032 Camille Pissarro 210,096,861 Marlene Dumas 9,672,127
Source: Skate’s Art Market Research
*In Skate’s Top 5000 price range
Table 19 Most Valuable Living Artists*
Rank of
Living Artists Artist
Rank among All
Artists in Top 5000 Market Cap
**
, USD Age as of
30-Dec-11
1 Gerhard Richter 14 504,304,381 79
2 Jeff Koons 24 280,881,985 56
3 Jasper Johns 26 198,553,750 81
4 Damien Hirst 37 174,174,487 46
5 Zao Wou-Ki 66 101,085,800 90
6 Richard Prince 67 97,519,263 62
7 Zhang Xiaogang 80 78,827,011 53
8 Peter Doig 82 72,224,924 52
9 Zeng Fanzhi 86 70,674,819 47
10 Ed Ruscha 116 43,377,678 74
Source: Skate’s Art Market Research
*Based on representation in Skate’s Top 5000
**Aggregate value of artworks by the artist in Skate’s Top 5000 by historical auction prices paid
This past July, the art world lost two highly
important artists—individuals who throughout their
lives achieved enormous professional and social
recognition and saw their works command price
records at auction. Both were among the 10 most
valuable artists on the market, although since the
news of their death, the art market has yet to show
a notable reaction. Lucian Freud has not seen any
subsequent sales record since and now ranks as the
30th
most valuable artist in Skate’s Top 5000. Cy
22
Twombly has had two signature works sell at auction
and appear in Skate’s Top 5000—Untitled and
Untitled (Lexington, Virginia). These works sold
above their estimates and added $14.3 million in
value to his record.
Table 20 Skate’s Top 5000 Living Artists Who Passed Away in 2011
Artist Date of Birth Date of Death Age Market Cap at
Death, USD
Market Cap 30-
Dec-11, USD
Lucian Freud 08-Dec-22 20-Jul-11 89 211,992,811 211,992,811
Cy Twombly 25-Apr-28 05-Jul-11 83 126,476,319 140,753,319
Source: Skate’s Art Market Research
23
Skate’s Art Stocks Review
Global Art Industry: Affected by Economic Uncertainty in 2011,
Art Stocks Lose on Average 15% in Value
Skate’s provides ongoing coverage of the global art
industry on its website and blog, and Table 19
summarizes the share performance data for all listed
companies worldwide that derive most of their
economics from servicing the art industry or
managing art assets. 2011 was the worst year since
2008, with Skate’s Art Stock Index, the only benchmark for the industry, shedding 15% of its
value. Against this backdrop, the performances of
Artprice, Abbey and Noble look very impressive and
have been detailed in Skate’s reporting during the year (see archive of Skate’s Market Notes). Over the
longer term, however, global art industry shares
continue to outperform the S&P 500 as shown in the
chart below.
Table 21 Skate’s Art Stock Index (Global Art Industry Performance) in 2011
All Values are in USD
Name Listing/
Currency
December
2011
Performance
YTD 2011
Performance
Price as of
December
23 2011, $
Market Cap as of
December 23
2011, USD mln
52-wk
High, $
52-wk
Low, $
Sotheby’s NYSE/ USD -7.6% -35.5% 29.01 1959.60 55.67 25.00
Artprice Paris/ EUR 15.7% 328.2% 50.85 325.26 84.81 10.46
Artnet Frankfurt/ EUR 11.9% -25.9% 5.22 29.40 11.50 4.15
Collectors’ Universe
NASDAQ/USD 2.4% 3.5% 14.39 113.62 18.80 11.59
Mallett London/ GPB 5.1% 8.9% 1.14 15.69 1.24 1.00
Art Vivant Tokyo/JPY 0.6% -23.1% 2.29 35.43 3.21 2.28
Seoul Auctions Seoul/WON -9.6% -42.5% 2.36 39.92 4.19 2.25
Shinwa Art
Auction Tokyo/JPY 2.3% 4.9% 396.80 23.01 1 028.46 358.94
Stanley
Gibbons London/GBP -0.1% 1.0% 2.58 64.94 3.28 2.36
MCH Group Zurich/CHF 5.3% -17.8% 41.68 215.80 55.12 38.11
Abbey House Warsaw/PLN -3.9% 255.4% 4.82 48.94 7.40 1.31
Noble
Investments London/GBP -1.3% 35.4% 2.61 40.46 2.92 1.92
Fotoeffect Moscow/RUB -1.2% -7.9% 16 345.2 459.78 18 531.0 16 345.2
Skate’s Art Stocks Index
-3.2% -15.0% 174.7 3 371.85 241.8 157.4
Skate's
Investable Art
Stocks Index
-1.1% - 78.8 2 679.21 100 68.2
Source: Skate’s Art Market Research
24
Global Art Industry Still Outperforms S&P 500 over Longer Term
Table 22 Skate’s Art Stock Index: Historical Performance
Metric 2005 2006 2007 2008 2009 2010 2011*
SASI Index value as of December 31 109.6 150.9 172.0 66.4 114.8 205.4 175.0
Year performance, in points - 41.3 21.1 -105.7 48.5 90.6 -30.4
Year performance, in % - 37.7% 14.0% -61.4% 73.0% 78.9% -14.8%
S&P 500 year performance, in % - 13.6% 3.5% -38.5% 23.5% 12.8% 0.6%
Number of stocks as of Dec 31 11 11 11 12 12 11 13
Year trading volume (USD, mln) - 17,676.8 27,781.6 20,602.2 6,122.0 13,206.2 13,490.7
Market cap as of 31-Dec, (USD, mln) 2,099.2 2,889.7 3,294.1 1,270.6 2,198.5 3,921.5 3,378.5
Source: Skate’s Art Market Research
*Data as of December 27, 2011
0
50
100
150
200
250
300
350
400 Sotheby's Art stocks Index S&P 500
25
Calendar of Conferences and Other Events in which Skate's Will Participate in 2012
Skate's will participate in the following conferences and other events in 2012. Please visit
www.skatepress.com for updated information.
February Moscow The Russia Forum 2012
March New York The Armory Show
April Tempe Assets 2012 – the International Society of
Appraisers Annual Conference
May Havana Skate’s Insiders Club
September Vienna Art Industry Summit
December Miami Art Basel Miami
We would love to hear what you think of this analysis from Skate’s. Please email us at [email protected] and we will be happy to post your comments online if you so desire.