20100716 doc 128b nom depo - exhibit 2 - nom depo exhibit 12 nat'l strategy for winning 12-15-09

8/2/2019 20100716 Doc 128b NOM Depo - Exhibit 2 - NOM Depo Exhibit 12 Nat'l Strategy for Winning 12-15-09

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UNITED STATES DISTRICT COURTFOR THE DISTRICT OF MAINE

NATIONAL ORGANIZATION FORMARRIAGE andAMERICAN PRINCIPLES IN ACTION,

Plaintiffs

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C iv il N o. 1 :0 9-c v-0 05 3 8.WALTERF. MCKEE,ET AL.

Defendants.

NOM Deposition Exhibit 12:"National Strategy for Winning the Marriage Battle,"

dated December 15,2009

[THIS DOCUMENT WAS PREVIOUSLY FILED UNDER SEAL AS DOCKET ITEM 132-2]


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NOM Deposition Exhibit 12:"National Strategy for Winning the Marriage Battle,"dated December 15, 2009


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.~ ,,;. '. ':.~iiylo; '..

NationalStrategy forWinning theMarriageBattle

Prepared by the National Organization for MarriageDecember 15, 2009

Natio na l O rg an iz atio n fo r M a rria geB ria n S . B ro wn , E xe cu tive D ire cto r2029 K Street N W, Suite 300Washi.n:gton, DC 20006P ho ne : (2 02 ) 4578060Email : [email protected] CONFIDENTIAL

(I)NATIONALORGANIzATIONFOR MARRIAGE
mailto:[email protected]://www.nationformarr.iage.org/http://www.nationformarr.iage.org/mailto:[email protected]


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. ': - _ ; .' r National Strateg)l fo~'\ViImirigJli~'Nl~~~'iage-Battl~", ~.' , . . , . -,

T able of ContentsANational Strategy for Winning the Marriage Battle ~ : , 4The Stakes : , , ; ~ 5Can We W in? ; 5

Marriage: A Strategr for Victory .: ~ 8 ".1. Fall 2009.: T esting the M odel V icu,ries in New York, New Jersey and M aine 8N ew Y ork l New Jersey : ~ : ~ 8M aille : 9 .

2. 2010 Priority: Roll Back Gay ~arriage in New Hampshire, Iowa and D .C .:.. 10N ew Hampshire : 11. D istrict of Columbia- : : : : ,', , 11Iow a : : : ,_ i2

3. Going on O ffense ' : ~ .. 12The Pennsylvania and Beyond Project ~ : ; 13NOM Rhode Island 13Two M illion for M arri~ge : : 15.S tate Emergency Reserve Fund 15Federal M arriage P olitical A ction Comm ittee ; 16

4 . T he I nte rn atio na l O rg an iz atio n fo r Marriage ~ 165. NOM Legal Defense Fund ; : 176. Cultural Strategies 18The Latino Project: A Pan-Am erican Strategy ~ ; , J 9 The Next G eneration Leaders Project : ,.. ~ 20"Not A Civil R ight" Project ;.. 21Expert W itness Project , 22Catholic C lergy Project " 23

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-. . ';N:ation~iSitategy-for .Winning the M~rri~ge Bat11e",. .' - '. .~

B ehind E nem y Lines: D ocum ent the V ictim s-K eeping G ay M arriage C ontroversial inM assachusetts, Vermont" and Connecticut ......' ~ , '., ~. 23T he F ace o f the ' Victim s: Rapid Response Video Team and Archive .: ; 24G ay R ights or P are nts ' R igh ts? An Exploratory Project ; 25

Achieving NOM's. $20 Million Strategy for Victory 26Budget &Fundraising (July 2009 to Dec. 2010) , : 28 ..$10 M il1ion for M arriage Fundraising Plan ~ ; 29M ajor Donors : ; : 30Private Phases ~ 31Public Phase : 31

. . .How Can W e Possibly Do A ll This? A Note to Donors : 31References ! ~ ~; : , 34

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, " : , ' _ _ J ' - N~t1on~J S tr ateg); f or Wi~li~g theM~r~:{ag~att16~~, _ - - ,!," .' - . - '- - .

The StakesM arriage is a cornerstone of every know n civilization. H igh rates of fam ily fragm entationd riv e e no rm ous pu blic co sts. 1An antifarnily cu ltu re affe cts ec onomic p erform anc e, ex pa nd s th eregulatory and taxing pow ers of governm ent, and threatens the fam ily businesses that generatee co nom ic g row th a nd p ro sp er ity .

G ay m arriage is the tip of the spear, the w eapon that w ill be and is being used to m arginalize andrepress Christianityandthe Church:2 What does.the gay m arriage idea m ean once governm ent'adopts it? It m eans faith communities that prom ote traditional fam ilies should be treated in lawand cu lt ur e like r ac ists. I t m e an s that the a uth ority o f p are nts to tra nsm it m oral va lu es to c hild renw ill b e e ro de d.

Can W e Win?The current sta te o f d es pa ir o ve r th e fu tu re o f m a rria ge is-manufactured, a weapon in ou r opponen ts 'hand. OUf U.S. ex perie nce is th at victo ry is p ossib le , ev en lik ely , p rov ide d w e have t he r esou rce sto fight th is battle. (T his is w hy gay m arriage advocates have focused relentlessly on harassinga nd in tim id atin g lo ca l d on ors , tr yin g to c ut o ff th e de bate by lim itin g- re so urc es' an d w hy on e k eya dva nta ge w e. n ow h av e is th e c ap acity to p ro tec t th e ide ntity of o ur d on ors.)

The N ational O rganization for M arriage (N OM ) and our allies have w on key victories both incourts of law and at the ballo t box. 4

G ay m arriage has lost 31 out of31 tim es w hen put to v ote rs -n ot o nly in c ultu ra lly a nd p olitic allyc on se rv ati ve s ta te s lik e Lo uis ia na (7 8 to 22 percent) and A labam a (81 t o L9 p erce nt), b ut a lso inp ro gre ssive , lib era l sta te s like W isc on sin (5 9 to 4 1 pe rc ent) a nd O re gon (57 to 43 p erc en t).

In N ovem ber of 2008 in C alifornia, one of the m ost liberal states in the U.S., th e m a jo rity a ga inrejected g~y m arriage, as did voters in F lorida (62, percent to 38 percent) and A rizona (56 to 44p erc en t). Just th is N ov em be r in a noth er lib era l state , th e sta te o f M a in e, v oters o nce ag ain reje cted, gay m arriage, this tim e by a m argin of 53 percent to 47 percent.

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, . . " , ~Nati~l1~fStl'~teg)lfor i r u : l i n g tl~~IV1~ni~g'~B~iti~":~ , ,_ ~ _ 'r ' ~ , " J t , - _

T he latest G allup poll show s-that, m ore than si~ yea rs after' ga ym arriage first be cam e a natio nalissu e) m ost Am eric an s c on tin ue to o pp os e g ay m arria ge (57 pe rcen t t o 40 percent). ~y a m argin offour to o ne , Am eric an s a re morelikely to b elie ve g ay ma rr ia ge will h urt o ur s oc ie ty (48' percent)th an m ak e so cie ty b ette r o ff ( 13 p erc en t).'D espite several recent high -profile court v ictories, the m ajority of U .S . c ourts ha ve rejecte d theidea that gay ~ i'!l'riage is a constitutional right, including the high courts of N ew Y ork (2006),Washing ton S ta te (2906), New Je rse y (2 00 6) a nd M a ry la nd (2 00 7) . W e c on tr ib ute d by organizingh ig hly re sp ec te d sc ho la rs to sig n o nto amic us b rie fs s up po rtin g m arria ge in e ac h o f th es e c ase s, andw r;.w ill c on tin ue to p erfo rm th at ro le in th e c ru cia l same -se x m arria ge litig atio n m ov in g fo rw ard . 6

W e have learned' m uch about how t o w in the m arriage 'battle. W hat w e need now is to fin d th eresou rces to pro secute and exp and this strategy to w in m arria ge in the U .S., and to expand it intoa g lo ba l movemen t,

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, - , " , c " , " ' N~tional.sJrateg); ~ o ~ _ j v i';:'~gh ~ :M a l~ : i a g eB~~lt(-- ,'. - . - " . . ~ . ~- . -Marriage: A Strategy for VictoryOur goal is to = a v ic to ry in th e U .S . to launch a global ~ovem ent to reverse the tide on cultu ra lan d le gal re sp ect fo r c ore family v alu es lik e ma rria ge .Our s tr ategy for v ic to ry inc ludes :

1. Fall 2009: Testing the ModelVictories inNew York; New Jersey and MaineN e w Y o r k / New J e r s e yG ay m arriage lost at the ballot box and in k ey s ta te le gis la tu re s in th e fa ll 0 [-2 00 9. NOM investedmo re th an $ -1 .2 m illio n in voter outreach in N ew Y ork and N ew Jersey, contacting voters andasking them to call their le gis lato rs. T he re su lt w as a n unprecedented flo od o f p ho ne calls u rg in gleg islato rs to v ote ag ain st g ay m arriag e. F or example, Sen. Joseph A ddabbo, a' D em ocrat fromQ ueens, told the N ew York T im es that three-quarters of phone cal'Is from his New York Cityd is tric t w ere from -v ote rs o pp os in g g ay ma rria ge .' A lo ng ~ th 'NOM 's media cam paign, and our.stra tegic investment in a sp ecial electio n in N ew York 's 2 Jrd co ng ressio nal d istrict (w here h alf th e'. .. ., v ot er s who' r eje cte d p ro -g ay ma rr ia ge Re publi ca n Dede S co zz af av a f or a t hir d-p ar ty c andid at e s ai dh er v ote .fo r g ay marria ge w as a s ig nific an t fa cto r), NOM 's s op his tic ate d v ote r o utrea ch p ro du ce da s ur pr is in g, u ne xpec te dl y la rg e, l op si de d r eje cti on of gay m arriage in the N ew ' Y ork Senate (38n o to 2 4 y es)."In N ew Jersey, gay m arriage advocates had publicly prom ised they w ould pass gay m arriage inthe lam e' d uck session this fall. Y et once again, NOM h elp ed en gin eer a su rp risin gly p ow erfu l. .o utp ou rin g o f p ub lic o bje ctio ns from o rd in ary , v ote rs: g ay ma rria ge s up po rte rs w ere fo rc ed p ull th eb ill in th e S en ate." G ay m arriag e ad vo cates are cu rren tly seek in g a w ay to p ass th e b ill th ro ug h th eA ss emb ly , b ut th eir p ro sp ec ts lo ok . d im ; a s o f th is,w r itin g .

.In both states, N OM w orked closely w ith local leaders, including the C atholic C onference ande van ge lic al family g ro up s w h o a ls o d es erv e c re dit fo r th e v ic to ry .

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:" _ - _', - ; NatiOlial Strateg)l fo r \,IVinning the M ~ ~ r i ~ _ g eBatt1~.. - - - " -,'" - . ' - -H ere's the "bottom line: NOM 's' m odel for influencing not orily referendum s but legislatures by. '. . .- . . a dd in g.s op his tic ate d me ss ag in g a nd pol.itic a1 k now -h ow to th e ~ ff or ts o f lo ca l g ro up s h as b ee n te ste dand found to be -an effective use of resources. A gainst every prediction, a nd a ll the. conventionalwisdom, marriage i s winning .In 2 01 0, NOM will follow up on these victories by dem onstrating the capacity to educate voters in. .N ew York and N ew Jersey in the run up to the N ovem ber elections.

- .NOM 2009-2&1 0 Blfdge:t~N~'AlYtrtk l~w . j e r $ ~ v . , . . s 0 1 I c n 4 . t , : . ~ . : . ; " "2.~ .oao ;OQO. 2010 ' N .eed .- " ''' ~ , ''' '~ '.': '~ . $ 8 0 . 0 : 0 0 0 .

M a i n eIn N ovem ber; the people of M aine decisively rejected a gay m arriage bill passed by their ow nlegislature, by a m argin of 53 percent to 47 percent. P undits w ere shocked, because gay m arriage. . .advocates w ent into this battle w ith extensiveadvantages: M aine is a r ela tiv ely s ec ula r, s oc ia llylib er al s ta te w ith a h is to ry o f s uc ce ss fu l p ro -g ay r ef er en da ; th ey h ad a th re e- ye ar h ea d s ta rt, in ve stin gm illio ns in b uild in g a p olitic al m ac hin e th at c ou ~d b oth p ass g ay m arria ge a nd d efe nd it a t th e b allo tb ox , T he y h ad th e a dv an tag e o f le arn in g th e so -c alle d le sso ns o f C alifo rn ia , ru nn in g a stra te gic allym ore com petent m essaging c~paign. They raised substantially m ere m oney, outspending thetraditionalists tw o to one, M aine has very few A frican-A mericans, and the M orm on C hurch w asriot involved in any m ajor w ay. A nd yet gay m arriageadvocates w oke up o n th e Wed ne sd ay a fte rthe election to find gay m arriage had lost by an e ve n b igg er m argin than i n Ca l if orn ia :

NOM was intimately involved in M aine' from the beginning, helping create. and manage theS ta nd fo rlv la rria ge lv la in e.c om re fe ren dum c omm itte e, c olle ctin g. tw ic e a s many sig na tu re s a snecessary to get gay marriage on the ballot, and ultimately funding almost two-thirds of thec am pa ig n ($ 1.8 m illio n o f th e a pp ro xim ate ly $ 3 m illio n ra ise d). T he M a in e v ic to ry p ro ve d c ritic alto stopping the m om entum . of sam e-sex m arriage in the N ortheast. NOM had originally budgeted$1 m illion for this cam paign, but w hen fundraising from otbe.r sources failed and the cam paignw as faced w ith having to severely cut back its m edia buys, NOM stepped in from general revenues. .to provide an unbudgeted additional $800,000. N o other national organization provided anythinglik e'th e fin an cia l su pp ort NOM . d id .

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" .. . . . . i : - ~ ~ t i o ~ a lti~ategyio~:ilmi~g the Mariiag~Battl~ :~ , j '- ~ _ f " ~ _- -' - p

Marriag e is n ot o nly NOM 's h ig hest p rio rity , in s o ur o nly p rio rity . B ecau se w e h av e n o comp etin gfu nd in g p rio ritie s, w e c an fu nn el' re so urc es a s n ee de d to w in marria ge fig hts .

T he g re at victory in M aine punched a hole in the cultural narrative of defeatism that even toom any C hristians had begun to accept. It helped pave the w ay for a victory in N ew Y ork and N ewJersey , an d also h elp s in th e o ng oin g litig atio n w hich w illen d u p in th e S up rem e C ou rt by m ak in go ng oin g p ub lic o pp os itio n to g ay marria ge cry sta l c le ar.

. ,'... .NOM 20 09 ,;.lQ 1 0 $udget: M a in e - . .; S O . 1 ( c .) ( 4 ) : ~ . .~ , !.~;..,~.,...".. $ ' 1 j8 ; O : O ~ ( jO O20 1 0 Ne e d .._ ,.., , ~ : . : , ;." : ,. $ .0

2. 2010.PIiority: Roll Back G ay Marriagein New Hampshire, Iowa and D.C..

B eginning in 2009 and through 2012, N OM 's goal is to roll back sam e-sex m arriage w here it has'b een im po sed b y co urts o r en acted b y leg islatu res (M assach usetts, C on necticu t, V erm on t, N ewH ampsh ire, D istrict o f C olumb ia an d Io wa).

N ewHamp sh ire a nd I ow a a re th e tw o' s ta te s th at h av e d ire ct.imp lic atio ns fo r th e 2 01 2 p re sid en tia le le ctio ns , a nd th ey als o b ap pe n to b e th e s ta te s w ith th e g re ate st p os sib ility fo r v icto ry . T h e Districto f C olumbia h as a n in i.tia tiv e a nd re fe ren dum p ro ces s (sim ila r to C alifo rn ia an d Ma in e) th at allow sfo r th e p os sib ility of'ta kin g t~ e is su e d ire ctly to a 'v ote o f th e p eo ple (alth ou gh c ou rt b attle s will ben ecessary to ach iev e th is en d-. se< ?m ore b elo w). T herefo re NOM 's to p p rio rities fo r ro llin g b ackgay ma r ri age in 2010 w ill be N ew H am pshire, Iow a, and the D istrict of C olum bia.

A note on the strategic significance of N ew H am pshire and Iow a: M arriage needs to be a national(an d u ltim ately in ternatio nal) effo rt, n ot ju st a lo cal o r regionalissue, Ifm arriage is going to be. preserved as betw een a m an and a w om al'!-in the U nited States, the next president m ust be a m ano r w om an w ho 'ex pressly articu lates a p ro -m arriag e cu ltu re, an d ap po in ts symp athetic S up rem e. .Court justices.

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, , - - t . - ! :Nati9l)~1Strat~gy forW n m i ~ gthe M a r t j a g e _ B a t i l ~ ~ "- ~ . , '-' ' . - -

New HampshirePassage of same-sex marriage in New Hampshire has brought Democratic Governor John Lynch'selection numbers down to the lowest point inhis entire term. We are working with RepublicanParty chairman and former Governor John Sununu t~ implement a plan to, defeat GovernorLynch and flip both houses of the legislature, Th;rough a state po1iti~al action committee, we: havealready helped defeat one pro-same-sex marriage candidate in a special election. We are targeting100 House districts and lO Senate districts. The overall budget for our part of this effort is $2. .milliou=-Slmillion to defeat Lynch and $1 million to flip the legislature.

In New Hampshire, if we can elect a new legislature and governor we can reverse gay marriagequickly, either directly or by a quick referral to a vote by the people in 2011.N O M : , 2 0 0 S , - 2 Q 1 0 : ! ; 3 9 d g : e . t ; ' New. 'Ham'Jisf i r t~~$.~i(dJ:(41'" ,~. , . :.~....~. $2~(lOO,QQO'20 ' 1 0 Ne e d . .....:,.,. . : .,., . ;,; _ .: , ~ .;.:".. . ...;r;..,..:: ,~., ,~), $1,6.00,0.00

D i st ric t o f ColumbiaThe D.C. City Council has just passed a gay marriage bilI, over the objections of ArchbishopWued and a coalition of black pastors led by.Bishop Harry Jackson. In 2009, NOM helped createarid manage Stand for Marriage D.C. and brought Schubert Flint. Public Affairs in to help lay thegroundwork for a n initiative and referendum campaign. In 2010, gettingmarriage to the peopleof D.C. will involve litigation as the first step. (since the D.C. Board of Elections claims" thatthe measure would violate the Human. Rights Act, which cannot be amended by a vote of thepeople). The legal outcome is never certain, but our legal counsel believes our core argument: (the.legislature cannot by its vote overturn a right guaranteed by the original charter) is.likely to prevailat the appeals level in federal court, i n which case a vote to repeal gay marriage in D .C. is likely in2010. D.C. is not a state but a city: the battle for the white vote (about 45 percent of the District)will be tougher' than in Maine or California. But we will 1>ehelped by an emerging new 'set ofgenuine black 'leaders who are upset their voices and values have been ignored by the culturallyliberal white elites. .

Schubert Flint's ,prel.iIilinary campaign budget suggests Stand for Marriage D.C.. will need to raisearound $6 'million for victory, NOM will pledge to raise one-third of tha t budget ( $ . 2 million).

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. _ _ ' _ _ _ _ _ > _ : - . i : Na~i6~al Strategy f o r ~Vinniilgtl~eMal"1::i~g~-B-attl~-~~ -" ,~-- " . . . " .'

. N oM 2 :O -O ~"2 01O Budgst : . [)i'strict o f Oolumbi:a 50 :1 ('c )(4};. $2~OOO ;O O Q_2.010 Need , : , : , , , $1,000,000

Iowa~e ar e in th e-p ro cess o f h irin g a fu ll-tim e politicalorganizer t o iden ti fy ke y r ac es . in I owa , b eg in

-r . .' . candidate recruitm ent, and to m anage our overall efforts in Iow a.' W e know that there are keyo pportunities in Iow a, and have been w orking closely w ith C ongressm an Steve K ing to lay out ap lan to flip th e Io wa leg islatu re ..T his m on ey win be used to hire a full-tim e em ployee, set-up andadmin ister an o .ffice, arid to d eal w ith th e leg al o blig atio ns in creatin g an d admin isterin g a statepoliticalaction committee .

B ecau se g ay m arriag e w as im po sed v ia a state su prem e co urt d ecisio n, rev ersin g g ay m arriag e inI ow a w ill n ot be a quick or ea~ process. It w ill require electing a new legislature an d th en v otes intwo successive years to refer a m arriage am endm ent to a vote ?fthe people. .

In th e-p ro cess h ow ev er, b y k eep in g th e m arriag e issu e fro nt an d cen ter in Io wa p olitics, we willin flu en ce th e 2 01 2 p resid en tial cam paig n in directly , an d em erg e w ith im po rtan t p olitical assetsth at w ill serv e can did ates w ho articu late a stro ng m arriag e m essag e .

.3. Going on Offense.O ne of th e strategic challenges N OM has faced is that w e are playing on our opponents' hom e turf,fig htin g b ac k e ffo rts to impos e g ay ma rria ge a nd s triv in g to p ro te ct re lig io us l ib er ty i n b lue s ta te s.

W e have m anaged to expand our donor and activist base rapidly in spite of the fact that bur .coreactivities have been in liberal states. B ut a strateg ic goal of N OM is to break o ut of this cycle,b uild in g th e o rg an izatio n, ex pan din g o ur donor base, andenergizing ou r g ra ss roo ts by pushingf or ma rr ia ge amendment s in re d a nd p urp le .sta te s, in clu din g P en ns ylv an ia , N o rth C aro lin a, W e stVi rg in ia and Ind ia na.

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" .. ' , . ' , - , - ,N a t i o ~ a r s f i :a t e g y f o r W~irig.tl~~ ' M ' a n ~ j a g e ' I i a t i l e

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T h e P e n n s y l v a n ia a n d B e y o n d P ro j e c t . 'Loc al p ro -ma rr ia ge g roUP$ in s ta te s like P en nsylv an ia h av e re lie d o n d iffu se p ub lic o pin io n ra th er. .than s op his tic ate d p olitic al o rg an iz in g to p us h ma rr ia ge amendments in th es es ta te s. To a dd p olitic alm uscle to our m ovem ent, N OM w orks w ith local groups w hile using sophisticated technology toreach o ut to v oters; su pplem en ted b y persu asive radio , TV; an d internetadvertising to ( a) id en tif y. . . '.the m arriage voters for future electoral purposes, (b) generat~ phone calls to legislators fromcon stitu en ts , a nd ( c) f un dr ais e. In North C aro lin a, w e will u se a m arriage am en dm en t to identifyour voters throughout the state, not only to push a m arriage am endm ent, but to perm it us to tumo ut. o ur v oters fo r th e ju dic ial e le ctio ns th ere in 2 01 0. O pp ortu nitie s to p ush m arria ge ame ndmen ts'm ay also arise in 'states like W est V irginia and Indiana; w here politicians have been ' b lock ing, . .m arriage am endm ents from getting to the ballot. .'NOM '2UO~-20'1Bl)dg~t: ..p.efrn$rlyaill~ .~ .f;I~.5'b:nd..-501(~)W:, $1:,'5'00,000.

20 '1 0 N e e O . . .. ." . . ~ . . . . . . ,. ." . ; ;;.".~.'!o,. : : ;, ," n ' '$1,.000,,00.0NOM R hod e. Island '

, .N OM . has ~ unique investm ent in Rhode Island. T hanks to strong support from an im pressive'n etw ork of lo cal leaders, N OM h as form ed its first tru ly fun ctio nin g state ch apter. (In m ost states,N OM acts. fro m an d o ut o f th e n atio nal o ffice. serv in g as a liaison w ith in depen den t lo cal gro ups).

U nder th e capab le leadership o f NOM R ho de Islan d's ex ecu tiv e director C hris Plan te (an d w ith an~pressive advisory board that includes D r. D avid C arlin, a professor at C CR I-N ew port and, t heform er senate m ajority leader in R hode Island, P ro vid en ce B ish op ' T homa s T ob in , n ote d p re life'. .. " super law yer" Jo seph C av anau gh , pediatricianMichelle C retella, fo rm er.presiden t o f th e R hodeIslan d Psych iatric S ociety D an iel H arro p, and B row n U niversity 'P r9 fes~ or R alph M iech ), N OM. .'R hode Islan d ach iev em ents in clu de sto ppin g fo ur bills th at w ou ld h av e either directly leg alizedh om osex ual m arriag e in th e state o r paved the w ay fo r I ts in tro ductio n th rou gh judicial decrees.

In 2009, N OM R hode Island has succeeded in b uild in g e ffe ctiv e c oa litio ns a nd p artn ersh ip s. InA ugust, N OM R hode Island hosted the FirstA nnual "C elebrate M arriage and Fam ily D ay" w hichwas attended by over 800 people. N OM R hode. Island has strengthened its relationship w ith theD iocese of Providence on m any levels, including partnering w ith the Human, L ife G u ild to ' b rin g. .marriag e edu catio n to th e D io cesan H ig h S ch oo ls aro un d R ho de Islan d.

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,'._:.,' " ..":" '.. ' " ", ," ~. N'atiomll' S t r a t i g y . f D l ~ ' M r i n n i ~ gtile M a n ' i a g e Battle'" . - , ~ - : : : - - ~. - , ",' "

, .T hro ug h its Ad viso ry Bo ard , NOM Rhode Island h as a ls o made s ig nif ic an t p ro gr es s in mob il iz in gEvangelical c on gre ga tio ns in R ho de I sla nd a nd S ou th ea ste rn Ma ssa ch use tts . F in ally , th e fourthq uarter o f 2 00 9 w itn essed th e dev elopmen t o f a working pa rtne rsh ip be tween NOM Rhode Islandand na ti onal o rg an iz atio ns in clu din g th e Fam i ly Re se arc h Coun cil .a nd t he A l lia nc e De fe ns e Fund:W ith the' legislative success from the 2009 legislative session and these stro~g and effectivep artn ersh ip s, as w ell as with th e n atio na l momen tum to p ro -te ct m arriag e, NOM R hode Island isw ell p os itio ne d fo r th e 2 01 0 le gis la tiv e session a rid e le ct ion cycl e.

G ay m arriag e ad vocates are w aitin g 'un til 2 0 l I,after th e retirem en t o f G ov . D on C arcieri, b efo repushing a gay m arriage b i l l in Rhode I sl an d, N OM Rhode Islan d plan s to o rg anize an effectivedonor /a ct iv is t b as e, u si ng th e s uc ce ss fu l New Jersey/N ew Y ork m odel, to be in a strong positionto f ig ht g ay ma rr ia ge .In addition to opposing. legislative attacks on m arriage and fam ily during Z O 1 0 , NOM Rhode. Island expects to. be positive and proactive in at least two ways. First, we will introduce andsu pp ort leg islatio n to au th orize a C on stitu tio nal Am en dm en t to d efine m arriag e as b etw een o ne. . .m an and one woman . S eco nd , NOM Rho de I sla nd h op es to in tro du ce d iv orc e re fo rm leg isla tio n ina n e ffo rt to ' s tren gth en R ho de Is la nd 's m arria ge s an d familie s.

T he 2010 election cycle will be crucial in defending m arriage in the long-term in R hode Island.Through its Political A ction Com mittee and (c)(4) anus; NOM Rhode Island plans to take atle as t t hre e s ea ts in th e RIHouse of'Representatives f rom homosexua l-marr iage s uppo rt er s, wh il e.'protecting m arriage's cham pions. A t the sam e tim e; early rum ors indicate that up to ten seats inthe.House will be vacant in N oveinber 2010. T his provides supporters of m arriage and fam ily anu np rec ed en te d o pp ortu nity to p ro te ctth ese in stitu tio ns fo r th e fo re see ab le fu tu re .NOM 200 '9 :.2 0 1 0 au{get: N~OMRhO:de l$tall~I--5{l1:(c)(4.) .... ;...... $2'25,,0,0020 1 0 N .e e d ; : , ~ , : $ 225 ,0 .0 0

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,,' _ . , r .N a ti o n a L 'S t r a t e g y foi: M r i n n i ~ l g' t h e Mqn:iagc_ ! 3 'a t t 1 e _ '- , - I" " ~ I - , ,

Two M i llio n fo r MarriageT he goal ~fthe Tw o M illion for M arriage effortis ~o u se the Obama a dm inistratio n's priority o fthe rep eal of nOMA to ra lly a n atio nw id e d on or a nd a ctiv ist b ase .re cr uitin g tw o m illio n a ctiv istsand 50,000 donors by the election of 20'10. W e have already launched a $1 m illion e-m ail, directm ail, and a tJ.t~ rriate d ca ll cam paig n and h ave ga ine d o ver 5'00,000 ac tiv ists a nd rou ghly 2 0,0 00... ..new donors in our first few m onths. of th is effort. Senator R ick S antorum has served as the face ofthis effort throu gh e-m ail an d. d ire ct m ail. S enator S an torum ha s re cen tly ag reed to use his vo ice in.a n atio nw id e a utoma te d c all e ffo rt to s olic it a ctiv ists a nd d on atio ns. A n a dd itio na l $ 2 m illio n wiIJallow us to reach our goal of t w o m illion activ ists and an additional 20,000 donors by M arch of. .2010-w ell before our ow n tim etable of the election of2010 .. 'N O M ' 2009 -~ ( ) tOaud g :~ :T - \K toM i n ( o l 1 fbi' f O i t i r i i ~ g e ~ - 5 0 1 ( c j { 4 . 1 . $ ' 3 . ; O a o , o . D . O. 201-0 Need""'~'H"~"""""""""''''''~''''.~'''''''''' , :: , " :, $ . 2 , , 0 0 - O , O U O

State Bmergen~y Res~rv~ Fund .We have to be ready for a decisive, rapid and effective response in w hatever states gay m arriageadvocates decide to act to push gay marriage. Such. a state emergency fund will also act as ad isc ou ra geme nt to p olitic ia ns temp te d b y th eir b ase t o pus h th is d iv is iv e is su e o n th eir c on sti tu en ts .. .G iven the threats of intim idation to donors w ho support m arriage in C alifornia and nationw ide,~ e face a serious hurdle ing ettin g s ta te b allo t in itia tiv es a nd c an did ate c am pa ig ns fu nd ed b ec au sed ono rs m ust b e d isc losed. H ow ev er, if NOM m akes a co ntribu tio n from its ow n reso urc es th at aren ot s pe cific ally d esig na te d fo r o ne o f th es e e ffo rts d on or id en titie s a re NOT d isc lo se d'. It i s c r it ica ltha t w e h ave a reserv e fun d to g i.v e to these e ffo rts to en sure vic tory and p ro tect d ono r ide ntity. O urgoa l is to raise $ 2 m illion fo r th is re serve fu nd before th e 2 010 elec tio ns.

NOM2009~2010Budget: State Emergency Fund-501(c)(4)., $2,000,000201 0 Need ~ " $1,50.0,000.

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F e d e r a l M a r r i a g e P o li t i c a ! A c t i o n C o m m i t t e e ,As we build assets in specific states (identifying marriage voters, activists and small donors) wewant to direct these assets to electing pro-marria~e legislators in Congress. A Federal MarriagePolitical Actio!! Committee (PAC) will help us block the repeal of the Defense of Marriage Act,influence Supreme Court nominations; and promote a federal marriage amendment, We will belaunching a federal PAC in the spring of2010.

Building a network of regional political directors will help us identify and recruit candidates.Politically significant states (besides New Hampshire and Iowa) in ~enate and presidential politics.include: South Carolina, Florida, Ohio, Minnesota, Indiana, Pennsylvania, Nevada, Connecticut,

, ' .New Mexico, Nevada, Colorado, and Michigan.

Because of NOM's unique structure, w e , can spend unlimited funds through our 501 (c)(4) towardpromoting, the PAC to our current (30,000) financial. supporters.

4. The International Organization fo r MarriageThe movement for gay marriage is global. The counterrevolution protecting marriage needs tohave a similar international reach. We need to take what we have learned about winning marriagebattles in the U.S. and' assist groups fighting marriage battles in other nations.

NOM has been approached by leaders in Mexico, Argentina, and Ireland (for example). forassistance in fighting gay marriage battles. We are investing resources now in exploring the legaland technological infrastructures needed to export, NOM?s successful model to other countries.Expenditures in other countries will have to come from international donors. NOM',s money fromU.S. donors will remain fully committed to NOM's national battles.

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, . ' . . - ' '. , - , _ . : . "N a t i o h a l Strategy forW inr iin ithe rVlal1'iag~' B ~ 1 t I ~ .- ~ , - _ ~ ,_- 1 ; .... " ;. ' ,-, ,

Th e g oa l is t o in ex pens iv ely le ve ra ge th e 'h ar d- fo ug ht k now le dg e, t ec hn ~qu es , e xp er ts , messaging;a nd o th er r es ou rc es le ar ne d in U .S . v ic to rie s to b uild a tr uly g lo ba l c ou nte rre vo lu tio n o n m a rr ia ge .

A v er y sm a ll b ud ge t item (f orp ro pe r le ga l a dv ic e) w ill c re ate n ew g lo ba l p os sib ilitie s. A s in te re ste d. . .dono rs a re i den ti fi ed inre le va nt c ou ntr ie s, th is b ud ge t c ou ld e xp an d.

In te. rRat ional 20.09..2 0 ' 1 : . 0 'Budge;f: 5o:t(C)(4) .,.. :~ ~... ; .: " $ ) 2 : 5 ~ a QOLegal., ,. , ,. : ~ ~; $15,0'00Trave l : , , , " .. : $ '5 .,:0 :0 0Trans la t ion ofKey Documents ~." ,....;"...; $ '5 , :000. .. . .

5. NOMLegalDefense FundNOM 's su cc essfu l e ffo rts make ballo t box and legislative victories m ore and m ore rem ote for. ~. ."gay m arriage ' advocates. O nce again they are turning to courts to im pose their w ill. N OM has. been asked to help fundraise for the costs of legally protecting the political victories w e havehe lpe d w in w ith th ese c on stitu tion al m arria ge ame ndm en ts. B efo re u s rig ht no w is the e xp en siv e" .li ti ga tio n o ve r P ro p 8' itself (Perry v Schwarz~negger) . T he le ad ersh ip of th e P rop ositio n 8 L eg alD efense Fund and the California Catholic Conference has asked us to help. This m ay be the '

... foundational case ' for protecting traditional m arriage at the U .S . S uprem e C ourt. N OM is also .a client in federal litigation to protect the rights of donors in Prop 8 (Pro te c tM an- iage . com v .Bowen ) , as w ell as M aine (N a tio na l O r g an iz at io nfo r M a r ria ge v. McK e e ) and e ls ewhe re .

N OM 's goal in 2010.is to raise $3 million. fo r 'the N OM Legal D efense fund. T hese funds w illbe turned directly over to the key legal tights for m arriage and donor privacy i n , Ca li fo rn ia a ndelsewhere:

201 :0 Bu.qget : Legal D .e fense Fund u ;. $3,.OOQ.,Of). ( )

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,' ' " ' " . :,~~tiona,lS t r a t e g y fo r ~ i l J : n i n g tl~~Ma ~ ; r i ~ , g ~ J i a r t i ~ : . , ' ;, . ,~ ~", ' - ' "I_ .-_

6. Cultural StrategiesGrassroots activism which can generate real political impact is an imp.ortant '~mjssing ingredient"among social conservatives generally and ,on the marriage issue particularly, Building such a'capacity is a key part of NOM's strategy 'for.victory, :

But to win the marriage debate will require more: innovative cultural strategies to hold and expandour base of committed marriage supporters=-espeoially among influential elites and the nextgeneration.

NOM's cultural strategy has a special focus on the next generation. W~ understand that thetransmission of basic moral values across generations involves more than: rational argument,especially in an age where the market, academia, media and Hollywood conspire to present. . , .intellectually shallow but emotionally appealing arguments and images for gay marriage. '

Values and character are transmitted through the related processes 'of emotional engagement andidentity formation, as well as rational argument. People as k not only, "What do 1 cognitivelybelieve, about right and wrong?" but also "Whom do I aspire to be like?" "What and who makesme feel good about the Good?"

Reason influences emotional commitments, but emotional commitments give rise to rationalizationsas well. People avoid adopting views that strike them as painful and are attracted to adoptingreasons for views that provide emotional satisfaction.

We also recognize that reason influences people not only directly (though the power' of argument),but indirectly, through the social prestige' attached to intelligence and to intellectual elites. Thegood and the true and the beautiful each have their power, and that power is greatest and mostpersuasive when they are made mutually reinforcing.

NOM's ambitious cultural strategies project aims at influencing, sustaining, reinforcing andexpandingthese basic processes implicated in character formation, with special attention to identityand emotional, impact. We are looking for a new set of messengers and a new, more emotionallypowerful set of messages on the marriage issue: Whom will I hurt ifI abandon marriage? Forwhom am I standing in standing for marriage?

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, .., - -, . ' ,'-," ' -_': '-'-~.~~tiC?~alStl'~tegy i~ r \Vil~ing the,M~~jag~ Batile'_.. . - .- . . - -,' . . . .

H ere's th e bo tto m lin e: H olly woo d w ith its cultural biases is far bigger than w e can hope to be. W ere co gn iz e th is. B ut w _ealso re cog niz e the o p~ ortu nity-th ~ dispro portio na te po ten tia l im pa ct o fp ro ac tiv ely s ee kin g to g ath er a nd COnn ec ta c ommun ity o f a rtis ts, a th le te s, w rite rs , b ea uty q ue en sa nd 'o th er g lam oro us n on c og nitiv e e lite s a cr os s n atio na l b ou nd ar ie s, Wh en p eo ple a re iso la te d th ey

1 . ~a re s ile nt a nd in eff ec tu al; in c ommun ity th ey g ath er c ou ra ge .a nd a ls o g iv e c ou ra ge ( by b ein g v is ib leto o the rs), P re cisely b eca use H olly wo od is cu rre ntly so m assiv ely b iase d, the re is an o pp ortu nityfo r a sm a ll c o~ nte rc ultu ra l c ommun ity to h av e a d is pro po rtio na te c ultu ra l im p ac t.

T he L atino Projec t: A Pan-Am eric an St rategyT he Latino vote in A merica is a key sw ing vote, and w ill be even m ore so in th e fu tu re b ec au se ofd em o gra ph ic g row th , W i ll th e p ro ce ss o f a ss im ila tio n to th e d om in an t A n glo c ultu re le ad H is pa nic s', , .to abandon traditional fam ily values? W e can interrupt th is process of assim ilation by m akingsu ppo rt fo r m arria ge a k ey b ad ge of La ti no iden ti ty .W e a im to ide ntify yo un g L atin o an d L atin a le ade rs, e spe cia lly artists, a cto rs, m usic ia ns, a th lete s, :w rite rs , a nd o th er c ele br itie s w i I lin g to sta nd f or m a rria ge , re ga rd le ss o f n atio na l b ou nd ar ie s. ( Fo re xample : Edua rd o Ve ra st eg ui, the young actor.w ho starred in B ella , has com e to us offering to bea m ajor-spokesperson on m arriage; w e have also ~et w ith a form er M iss. M exico in preliminaryw ork O n this project.) H ~re 's our insight: T he num ber of "glam orous" people w illing to buckthe pow erful forces to speak for m arriage m ay be small in anyone country. B ut by s ea rch ing for 'th ese le ad ers a cro ss na tio n,a t b oun da ries w e w ill assem ble a comm un ity o f n ex t g ene ratio n L at~ ole ad ers th at H isp an ic s a nd o the r n ext g en era tio n e lite s in th is c oun try ca n a sp ire to b e lik e. (A s" eth nic - re be ls " s uc h s po ke sp eo ple w ill a ls o h av e a n 'a pp ea l a cr oss r ac ia l lin es , e sp ec ia lly to youngu rb an s in Ame ric a) .

W ith th e h elp o f S ch ub ert F lin t P ublic A ffa irs, w e will d ev elo p S pa nish la ng uag e rad io an d TV ad s,a s w ell a s pamp hle ts, Y ou Tu be v id eo s, an d c hurc h ha nd ou ts a nd p op ula r so ng s. OUf u lt ima te goalis to m ak e o pp ositio n.to g ay m arria ge an id en tity m ark er, a b ad ge of y ou th reb ellio n to co nfo rm ista ssim ilatio n to th e b ad sid e of "A ng lo " c ultu re,

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Lafi'no Project 2'0'10Sudg:et: $1 mtlllonH ispan ic ~ u tre a?h c oo rd ina to rI$ 7 5 .k .p lu s be ne fits ] ~ ; , $90;000T ra ve l b ud g 'e t fo r c e o rd in a to r : ; ,., $ '3 1 5 ,0 0 0 'Radio and TV ad d e ve lo pm e n t (S chu be rt Flint) : $'40;000 .

I

Rad i o arrd TV P .ro dUH


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. _ . , , " - : - ' - : - . , . ' _ _ :_ -N a t i o n a l , S t i ' a t e g y J b r W m n 4 t g t4~M a I ~ ' i a g e B a t t i ~ ' : , t ~ , - 'J

Love a nd F id eli ty Ne twork , c en te red a t P rin ce to n, is b uild in g-a network of chastity-supportiveo rg an iz atio ns a t. Iv y L eag ue colieges. the cen terp iece o fL fN 's n etw ork s' is an an nu al stu den tco nferen c~ th at d raw s 2 00 to 30 0 le ad ers from Iv y League a nd eq uiv ale nt u niv ers itie s. NOM w ill"p ig gy ba ck " o n th ese e xis tin g c on fe re nc es (a nd se arc h fo r o th er s im i la r v enue s) t o id en ti fy , tr ain ..an d eq uip n ex t g en era tio n lea de rs o n ma rria ge , in clu din g media training.

But i n k eepi ng with th e a im s of th e Cu ltu ra l S tra te gi es P ro je ct w e will n otc on fin e o ur mission toattract an d cu ltiv ate a community o f c og nitiv e e lite s a lo ne . T hro ug h th e L ov e an d F id elity F ilmF estiv al an d Y ou 'Iu be an d S ong co ntest, w e w ill seek to id entify a n ex t g en eratio n o f elites capableof creating pro-marriage c ul tu re mo re broadly construed.

';

Two student con f e r en ces with Ruth " i : 1 i S . t i t .u t ~ . . .[$ ~ d k e ach Q Q J1 fe te n .c e ] : '~ ." , ,.: ; .,a,~.,~ ,; ...~." "'. , ..~"'.::"':-, ..$6~;Qao.. }

- - - - - M a r r i a g e a n d m e :d i " a train.ing a t L o v e , . a t to ' - P t d : e i i t y fs le . tw .o : r k . ..conferences -:.,..,i " ..,...,,..;~".",. :., .. " ; : . , . i i . , . : , ;~t'1""'.''"'.''':'$ 2 5 , . n o . O. L o v e a n d F id e lity ad con t es t ' (Yt i l l1. t lpe a . m t t . . p t i ~ 1 d , . , . ., . . . . ,. . . . . ; , . . . .. . , ; , ; . . :$2 t ) i0U.O._. ~ . .L ove 'an d F i.d e fity Yo u t ube , -Fl Im and: 'Sor l. :g . 'Hes~j.Val,d Go : n te s t . , $ 1 . Q ! O , ' O . Q QWebs i t e ma i n t e n an c e , e m ail o utre ac h t o cq l j ege students .....,...,'.~.$5 '0 , . 000. " .NOM yoothcccrdinator [$35k p ius bene fits] " ~ $45 :,0 '0 0 '

S : U B T O T A L j, I j f . ~ II.iIII ~ ' tllf ;~!.j. $ . $ 0 0 , 0 . 0 . 0 ."Not A Civil R igh t ProjectThe m ajority 'of A frican-Americans, like the m ajority of Am ericans, oppose gay ma rr ia ge , b utDemocratic p ow er b osses are i nc re as ing ly i nc li ned to p riv ile ge th e concerns of gay rights groupso ver th e valu es o f A frican -Am erican s. A s tr at eg ic goal ofthis project is to amplify th e v oice an dth e p ow er o f b lack Am erican s w ith in th e Democr at ic Pa rty.

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We aim to find, equip, energize and connect African-American spokespeople for marriage; to.. .develop a media campaign around their objections to gay marriage as ~ civil right. No politician.wants to take up and push an issue that splits the base of the party.'ItNdfA Civil Ri:gh1u 201:0 a t { dge . t~ $;1 inlllidnRad iq and TV .a~ p roc u c tio n ,., , ; < : . ~ $:100,00 '0Med i a buys I d ir ec t o u tr ea c h(targeted r'adiorN ads and robocalllnq in b l a : c k helghpori1:oodsin N J? . N Y , Nor th Caro l ina , an d other ke y b a 1 : tl a g r o t f r r d $ .) . .. , . , . $7@'O, ,000Afr i ca i1 -Amer !C ; ; lh oUf(e 'a:q t ) to next-generatlon i e C l ; 9 ~ r : ' l ? oon f e r . en ces(s c ho la r sh ip s t o con fe rence ; travel by qQn f~ reJ1e org'~nlzerstomeet with leaders) , " ; ,:..; ~,'.......:..,..,,,..;..:......$50,000B l ac k : b'o 9 g sr s. p r o j e c t . G.eorg:e "$ :0 . [0$ ;fl?d,!~I;l~w a . y , i : n .u~1t:l~S m a U ,arnounts o f m o n e y . ' t o : shape th e , d l s : c 0 i . J r s e ; . d . h ; th~~lmt f ;n : f i ' eL"... ., .'. . . . . $6 0 i Q @ ONOM A f rlq a n -Ame t tc 'a h: e u t r e a oh C60td j t )a t~(0 , , . , s , >:; : .. ~: ~\.'"' '." $9 ;0 , .0 .00

, '.

E x p e r t T l ' i t n e s s P r o j e c tIdentify and n urture a worldwide community ' of highly credent ia led in te ll ectua l s and professionalscholars, physicians, psychiatrists, social workers, and writers to credential our concerns' and to. interrupt t~~ silencing that takes place in the academy around gay marriage and related familyissues. Marriage as the union of husband and wife has deep grounding in human nature, and issupported by serious social-science.E xp e rt W itn :e .s s P~o.lect2 0 1 0 Budget~. :50,{)aO

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" ' . - , . .- - _ : N a t i o n a l S f r a t e g y - f~l)V~ng th e Marrlag~ ' B ~ t t i ~ " :, ." -. I I 'r ~" ~ ~ -:.

C a th o l i c C l e rg y P r o je c tA ll clergy are key influencers on gay m arriage, but C atholics are a key sw ing vote and C atholicc le rg y a re n oto rio us ly d if fic ult to p er so na ll y r ea ch . T h e Ca th olic C le rg y P ro je ct a im s t6 us e.NOM 'sc lo se re la tio nsh ip s w ith C ath olic b is ho ps to e qu ip , e ne rg iz e a n d . mora liz e C atho lic p rie sts on themarriage. issu e. NOM h as p ro vid ed th is se rv ic e to b is ho ps inNew York , N ew Je rse y, R ho de Is la nd ,Iow a, and K ansas to date.

C a t h o i i e Ch~i rgy Pra je ,q t '' Z0 '1 06iJdget: . $ S :O ; :O ( J :o .1 0 ' c re t g y seminars in 2'010 [10 semina rs @ $ . 5 ;Q O 'O e a ' C ; h ] . . . :. ., ,,. . . . . . ,. ; . $50,:000

B eh ind E nemy L ines: D oc ument th e V !c tims-' Keep ing G a y MarriageCon trover sia l in Mas sa chu se tt s, lknnon~ a n d ConnecticutDocumen t t he c on se qu en ce s o f g ay ma rr ia ge . a nd d ev elo p a n e ff ec tiv e c ultu re o f r e sis ta nc -e . P oll in gd ata in M a ssa ch use tts in dic ate th at s ix y ea rs a fte r c ou rts im po se d ~ ay m ar ria ge , p ub lic o pp ositio nto gay m arriag e rema ins su rprisin gly strong . It is a l~ o, h ow eve r, ve ry quiet, in pa rt bec ause pe op lef ea r re ta lia tio n. a nd h ar assme nt if th ey sp ea k u p fo r traAitio na lm arr ia ge id ea s. (In a rece nt po ll 36 ... . ..pe rce nt of p eop le w ho opp ose gay ' m a rria ge ag ree d tha t "if yo u sp eak out aga inst ga y m arriage inM assachusetts you really have to w atch your back because som e people m ay try to hurt YOU ."lO ). ,Fund a low -cost m edia cam paign (prim arily billboards) to support the idea that children needm othe rs and fa the rs and to hig hlight th rea ts an d p rom ise sup po rt to any c iti ze ns a tta ck ed f or th eirpro-m arriage view s; com mission polling and other studies to docum ent consequences of gaym arriage; and gather a rapid-response team ofvideographers and reporters to collect and recordstories of those w ho have been harassed, threatened or intim idated as a res~lt of their support fortra dition al view s on m arriag e an d sex ua lity across the c oun try an d a lso in Europe an d abroad.

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Behhid E ne l!l'y L in e s 2{ } ,10 :Budg'et: $3 0 0 , 0 0 - 0 .Pol l ing fo r in t imida t ion effect in g ay m a rr ia ge /c iv Il u n io n re g im e s[$ :1 0 ke a th po ll x 6 po lls] ; ~.. ; ,. , ~ :.~ $6 'O 'jO ;oOS t . u d y of what schoo ls are te 'achih'g in g a y mar ria g : e lc i. v il u n io n regimes[ $ 25k ea ch x 4 states/regibhs] :,., , ; $ 1 0 0POOPR to m a xim iz e p o llir tq /s tu u le s im pact .[6 menths x $15kimontn] , " , ,...... , '..L. 9 0 . , 0 ' 0 . 0 .Bi l lboa rds and rad io m e dia 'C am pa ig n [$ '50k lyear] , ; $50 ,000

S.UBTO TAl- . . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. . .. .,;. ,;. ,." ' .~.~... , . .wc;: . . ;..''f $31l lQr . O Q .

T he F ace of the Y iaims: R apid R esponse V ideo Team and A rchiveWho is hurt by gay marriage? The rapid response video project would aimto put an emotionallycompelling face on the answer to this question.

.' .'When the' government punishes some Methodists because they don't allow gay union ceremonieson their:own property, we need to capture not-only the facts, but the stories-vthe faces, the names,. . .the emotions of the people threatened with litigation. r

When a young Michigan grad students gets kicked out of her.school program a.few weeks beforegraduation (as happened this past spring) because .she won't personally counsel a g ay couple onhow they can keep their relationship together, we need more than her story-we need her face, hervoice, her outrage and her suffering on camera,

When a young Hispanic mother discovers in New Jersey what her first grader is being taughtabout gay marriage, how does the school counselor respond to her concerns? We need to get heron camera, telling the story of what gay marriage really means. .

NOM's rapid response team takes the "document the victims" project national, giving us thecapacity to capture the oppression of p.eople's rights, the disregard of their feelings and interests,. .on video, as it happens, in real time.

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",' - ' , -:_ < ' , ' :> N ' a ti ( ) n a i S t r ~ t e g yf o r : w i l m l n g 1 h ~M a r r i . a g e ,Battl~~:, . ~ - ~- -. .' ,,- " - - ~- - - "_ - .- ,'- .NOM w ill c on tra ct w ith a firm (m ost lik ely .S yn dic ate Pictures out of P hiladelphia) to ha ve a teamon retainer ready, to fly out at short no tice 'w hen' new s storie s like these , (m ost of w hich n eve; hitth e n atio na l m ed ia ) o cc ur.The Fa'.ceofth~ Vic~irns Preje.ct z e i n . B t t : c l g , e t ! $'i:.5ll,Oi)O10 v i d eos [$50 '00 each]_ ~ , .. ,.__ ;. $5 -0 ,00 0V i r- a l ma r ke t i'n g . O f th e se v i'd e o .s fo( fundraising, ,~ b tiV jsta r id .y o u th me s - sa g i'n 'g p u r po s e s v :..; , , , :$5:5',0 '00Profess iona l P R fo r print/media ou t reach[3 m on thS ::@ $1 5k1m on th) . ' " ;, , ,.. .., , ~.. $45.,000

SU.BT01A la v l l i ,. ' -! .~.iJ.li ~. ~ _ ~jII I!. ,.~ ~~.!'\.. $ 1 S : 0 ; O , O { )Gay R ig h t s o r P a r e n t s : R ig h t s ? An 'B x p ] o r a t o I y P r o je c tB uilding on -our "behind enem ylines" and "face o f the victim " projects, N '9M w ill inaugurate aspeci al e ffor t t o . fo .c us o n th e c on se qu en ce s o f g ay m arria ge fo r p are nta l rig hts.

. t i a y -Ri~ht$ ' Q r " ) P L a : f ~ t s , ' 'R i 9 : tf t$ . : P i f& j ~ . 1$04'.",4!1~* $ Q . / O " q ,study w H a t schoo ls a r e - te a ch in g o n ~ .a y 'm a r r i :a g ~ : jnM A . 1 ' / tA.nd CT .[coveredabove - ;Beh inc l Enemy,Une'S,:p'fojeQ~j :.-;~ ,., e $0V ole es-o f pa re nts W ith public.sehool c.hildf.?11[ c o ve r e d above - F ac e o f- the V iC tim spro j 'e :q t1 : , ,.. , , , $0Pon ing on p are n ts c o nc e rn s [1 nat iona l ' p,o!Jand 4 . state po l ls ] . .. .. .. ; . $ .60,QOOC hild re n o f sam e -se x c ou ple s an d the ir c on ce rn s-o utre ac h .c oo rd in ato rto id en tify c hild re n o f g ay . pa re nts ' w illin g to spe ak o n c am e ra .[$50k p lu s be n e fits] ~ $6:0 ,0 .0 0 .. P ro fe ssio na l P R fo r prin t/m e d ia o utre ac h[2 mon ths @ $15k1mon th ) $30. , .0 .00 .

SU BTO TA l "." " " 1 1 ' . " 1 1 : . 1 1 . " . $150. ,0002 6

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Achieving NOM's $20 Million Strategy for VictoryIn the tittle over two years since NOM was founded, it has grown to over 30,000 members withan annual op.erating budget of approximately $10 million dollars in 2009. We have leveraged ourlimited resources to w i n major victories-most visibly. inCalifornia and Maine-but also in NewYork, New Jersey, Arizona and Florida. Yet in the legislative and cultural battles that confront uswe are being heavily outspent-and without greater resources we risk losing marriage on thesekey battlefronts.

The disparity of resources is overwhelming and clear . .The Human Rights Campaign alone, ourleading national opposition group, has an annual budget of over $40 million. The Gill Foundation,a 501(c)(3) organization, has an annual budget approaching $20 million, and the Gill Action Fundadds $10-$15 million more each year in (c)(4) money.

~ addition, supporters of same-sex marriage have a multiplicity of smaller organizations fundingtheir efforts on the political level, whereas NO is the only promarriage organization creating andsustaining political action committees at the state level. W e will he launching a federal politicalaction committee in the spring of20] O . .

Yet, the nearly $40 milI.ion donated to the Proposition 8 effort last year clearly shows that our. ~. .donors can be.motivated to raise large sums of money if the .proper plan is put in place. .

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t ,

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0' '::"" " '::,- , ~ , ',': -Nati~li~i t i ' a t e g y ~ t b i ',Winning-th~ M~rdag~~ttl~;':i,- - - I ' , ' ", ' , " - __',' '_,"',.. , ,

Budget & Fundraising (JulY,2009 toDec. 2010)

Project Overall 2009Bud g ' e t Expenditures 2010 FundsAllocatedRemaining2 0 '1 0 N e !'l ds

New YorkINew Jersey - 501(c)(4) $2,000,000 .: $1,200,000 .. $ 0 , $800, 000o

. '., ~t ... H ~ I......... " ," .'New Hampshire= 50 1(c)(4) 2,000,000 200,000 200,0-00 1,600,000

Iowa- 501(c)(4), 1,000;000 300,000 700,000

NOM R ho de Island-SOI(c)(4) , 225,000 , 225,000"~~~,;~itj~~,fof'M.~l~',~~~a::~):~+~,, T 7 - - : ' ' , : ~ : " ' ~ S . : f , l f ~ , ~ , : 9~ ~ ~ : ~ ; ' ~ _ ;: : , ' : . ~ ~ ~ ~ ~ ~ ~ ~ : { t i :~ ' , : ' , ' : ; , " : , : ~ : _ : : , ~ ' : : : ' ~ ~ ; : : : : :' , ~ ' : 'i ~ t i 4 ~ ' ~ : . -State Emergency Fund - 50I(c)(4) 2,000,000 500,000 ' 1,500,000

,F~it~~lM~:~~~,~~:~':~~l~~),t~~:':;~::~:",:~. _ , : : . ; : l ; ~ ~ ~ ~ ~ ~ : , i ; ; , + , , : r ~ , , " ; ~ ~ ~ ' ~ : , ; : , : , ~ :~ , ' - : ~ ~ ~ ~ i , :, :.~ ''_ _' : ,Q;~,O~"International Organization forMarriage 25,000 0' 25,00'0

Cul tural S t ra tegie s 3,000,000 500,000 2,500,0(i'0

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.'. '.' , ',. '. . ;J:'~~ii~nalS . t r a t e g Y : f o i \ v i i l l i i n g t I l e l\4a~riage'B~ttle".' "" -:. ''', .,.j " - ' , ." -.$20 Million for Marrtage Fundraising PlanWe have hired Steve Linder, t h e F in an ce D irec to r fo r the P ro po sitio n 8 effo rt, to h elp manage the.. , .fundraising forour $2 0 million campaign.

Luis TeI1ez" Brian Brown, Maggie Gallagher; and Steve Linder w ill serve on the ~draisingcommittee. \ .

NOM 's g rowth . o ver ju st thepast tw o years. can b e seen b elo w:

NOM Donor Growth (2~07"2009)

3 0 0 0 0250002 0 ' 0 0 0150001 0 0 0 Q5 0 0 0o

2007{July - Dec) ~

2008

. .'.'2009

T&'~l..D.OlLOTS(Q~fplu)atjve.).

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.' '.',' - , :~ :~'Nft~i~~al-St~~tegybr~~~g: t l ~ _ ~ _ M a . r i a g e _ B ' a t t l ~ : ' :, _ I ~J - - ~ ' _ t.:

Major DonorsNOM c ur re ntly h as 66 m ajo r d on ors c ontrib utin g m ore than $ 5,0 00 , in clu din g ~O d on ors : a t th e$ 25 ,0 00 le ve l, 1 1 d on ors at the $ 10 0~OOOe vel, a nd 3 d o~ ors a t th e $ 1 m illio n le ve l.

N t i l 1 ' M a ; J Q r~ P . n . Q ~ s ......... " . $ , 1 , 0 0 0 , , 0 " 0 050004-. , $ 1 0 0 . , 0 " 0 0 +

3!...

F or the cam paign, W e h ave a three-stage plan to reach our goal 0[$20 m illion by the end of201 O .wi ha~ e already cleared the initial phase. O ur goal was to raise at least $5 m illion from a sm allg ro up o f o ur la rg est d on ors. T ha t ac com plish ed, w e p lanned t o-us e th at m om en tum to m otiv ate a nd. . ,mov e o ur do no rs to in cre ase the ir p ast giv in g to h elp ra ise a n a dd itio nal$ 5 m illio n.

A s w ith a tra ditio na l ca pita l c am pa ign , w e h av e initia lly fo cu sed o n o ur largest "Suppo~ers to .get usthe seed m oney necessary to encourage out other m ajor donors to step. u p to the plate.

We-have now raised a total of $7.5 m illio n f rom o ur la rg est s up po rte rs , s urp ass in g o ur $5 million'goal, and putting us inan excellent position as w e be~ in P hase 2 of the fundraising .plan, H avingcrossed the $5 m illion threshold w e now turn o ur fo cu s to s up po rte rs w h os e p ast g iv in g in dic ate s. .. .that they can m ake a $100,000 plus gift.

W e have identified 36 such individuals or foundations. Some of these individuals may dosig nific an tly m ore o r less th an th is g oa l, b ut c onse rv ative ly, w e be lie ve W e can raise at least $3m illion by M arch 31 from these larger donors.

W e will also focus on the 65 donors w e have identified as possibly giving $50,000 or larger gift.W e believe w e can raise an additional $2 m illion from this group by the end of M arch.

Once w e hit the $10"m illion m ark w e w ill go public with th e f un dr ais in g f or th e e ffo rt a t th e en d ofM arch 2010. W e w ill then focus our efforts on a m ajor donor direct m ail effort that announces uscle arin g th e $ 10 m illio n hu rdle a nd a sk s fo r larg er g ifts fro m o ur $ 50 0-$ 5,0 00 d on ors.

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Private PhasesP ha se 1 G oa l: $ 5,OOO ,OOO -C omple tio n D ate : Ja nu ar y I ,. 2 0 10

Ph as e 2 Go al: $ .lO ,OOO ,OOO-CQmp le ti onDa t e: Aprill, 2010

Public PhaseP ha se 3 G o al: T o $ 20 ,OOO ,OOO -C omp le tio n D ate : D ec em be r'S I, 2 01 0

( ,

How Can We possibly DoAll This? A Note to DonorsA t N OM , w e quickly learned that we cannot in the course of j ust a few years m atch the netw orko f o rg an iz atio ns th e g ay rights movement has built up o ve r 3 0,y ears brick for brick , employ ee for,em ployee; or dollar for dollar. T he top ten gay rights organizations have $200 m illion in annualrevenues-vplus ine stim ab le ad va ntag es in m edia a nd e nte rtain men t a nd academia.

T o ex pa nd rap id ly to m eet th e u rg en t n ee d, NOMha s adopted two' compl emen ta ry s tr at eg ie s: F ir st ,N OM is partnering w ith "sister organizations" w it~ w hom w e have strong personal and m issionrelationships to extend the im pact of w hat N OM can do directly: (Love and F idelity N etw ork andRuth Institute ar e examples.)

Second, N OM has adopted an outsourcing m odel that allows us to use high-level talent froma ro un d th e c ou ntr y a s n ee de d, r ath er th an b uild a la rg e, e xp en siv e, d iff ic ult-to -m a na ge , "tank" in -house. We h av e d ev elop ed o ngo in g relatio nships w ith som e of th e b est c on trac to rs in t he coun tryw ho are' com mitted to NOM's m ission to do m any of the projects outlined, w orking under ourleadership, mission fo cu s, a nd a cc umula tin g m es sa gin g e xp ertis e. T his a llo ws u s to e xp an d ra pid lyto me et m iss io n o bje ctiv es while " ou tso urc in g" c erta in m an ag em e nt headaches'(like h i ring Jun io rstaffers).

For exam ple: O ur PR needs are served by C reative R esponse Concepts, considered the prem ierconservative PR finn in the country. T heir services can be expanded Dr sh ru nk on sh ort n otic e to ,co pe w ith m ission n ee ds.32

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Our telev ision and rad io ad s are d ev elo ped b y th e team o f S ch ub ert F lin t P ub lic A ffairs, cam paig nm an ag ers fo r P ro p 8 . T hey also h an dle ad p lacem ent, an d o ffer strateg ic and p olitical insig ht an d.serve as our national cam pai~ m anagers. W e can use this team for direct political advocacy, for5 01 ( c)(4 ) lo bb yin g ad s, an d fo r 5 0 I ( e.)(3 ) p ub lic e du ca tio n med ia mess ag in g.

Frank C annon and Jeff B ell of C apital C ity Partners in W ashington, D .C . help us coordinate ourna tiona l s tr a tegy.

G abe Jo sep h's firm , ccA dv ertisin g, h an dles ro bo callin g an d also th e liv e caller so licitatio n. H ee xp an ds a nd man ag es s ta ff to d eliv er fo r u s o n rela tiv ely s ho rt. no tic e I n d if fe rent s ta te s, depend ingon the volum e of calls w e need placed.

. ... A t N OM , w e have w orked hard to find innovative w ays to expand capacity w hile capitalizing ono ur c ore s trate gic a sse t: a b rillian t, c re ativ e, in -h ou se te am o f e xtrem ely m is sio n-fo cu se d e xp ertsw ho can spot opportunity, develop innovative strategies to advance the m ission, and create. a"fee db ac k" in fo rm atio n lo op th at allows u s to lea rn from failu re a s w ell as ex pa nd o n o ur s uc ce sse s.

'Contributions or gifts to the National Organization for Marriage, a 501(c)(4) organizationwith QNC status, are not tax-deducttble. T h e . National Organization for Marriage does notaccept contributions from business corporations, labor unions, foreign nationals, or federalcontractors; however, it may accept contributions from federally registered political actioncommiaees. Donations 'may be "used for politlcal purposes such as supporting or opposingcandidates. No funds will be earmarked or reserved for a n y political purpose.

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, ' ' , ' ' ' ' ' , : , ' : , ' - , -- ' , , - , , ; :" -N ~ t i , o ~ ~ i S t r a t e g yf ~ ~ ' w i P n i n gl ~ ev i ? r H a g ~ B _ a t t l e " -, - - . ~ P .. . . . _ _ , ~ ~ . - . - - - . , . . , - , "References1 S ee Ben jamin S ca fid i, T he T ax paye r C os ts of D ivorc e and U nw ed C hild be aring (N ew Y ork : In stitu te fo r Ame ric anValues, 2008). ' ,: See; e.g., L etter dated A pril 2 0, 2009 from P rofessor T hom as B erg (U niv, of St. T hom as Law ), Pro fessor C arlEsbeck (Univ; of Missouri Law) , P ro fe ss or Robi n Fretwell Wilson (Washington & Lee U niv, School of Law ),and P rofessor R ich ard W ., G arnett (N otre D am e L aw ) to Speaker C hristopher D ono van, C onnecticut H ouse o fRepresentatives (available at http://inirrorofjustice.blogs.com/files/ietter.-to-rep.~donovan~re~bil1-899-04-20-09.pdf);D ou gla s L ay co ck , e t a l., e ds., S am e-S ex M a rria ge a nd R elig io us L ib erty : E m erg in g Confl ic ts (N ew Y ork : R owma n&L ittle fie ld , 2 00 8); M ag gie G alla gh er, 'B an ned in B osto n: T he C om in g C on flict B etw ee n S am e-S ex : M arria ge andReligious L iberty , The We e kly S ta nd a rd , May 16, 2006. '3 S ee , e .g ., R eb ec ca C ath cart, D on atio n to S am e-S ex -M arria ge F oe s B rin gs B oy co tt C alls, T h e N ew Y ork T imes ,J ul y 17 ,200& , at Al S; Tami Abdollah & CaraMia D iM assa, Prop 8 Foes ShiftA tte nti on ; T he In iti ativ es B ac ke rsStrongly O bject to the N ew F ocus on B oycotts, L o s-A n ge le s T Im es , Nov em be r 1 4, 2 00 8', a t A I ; Je sse M cK in le y,T he ate r D ire cto r R esig ns Am id G ay -R ig hts Ire , T he N ew Y ork T imes, November r 3 , 2008, at , C I; Je nn ife r G arz a,Prop 8 Opponen ts Ta rg et Suppor te rs , T h e Oregon ian , November 13', 2 00 8; V ale de R ic ha rd so n, C alifo rn ia P ro p 8D onors S ue for Privacy; H arassm ent C ited in C ase on C am paign R ules, 'Washing-tim Times , Marc h 2 .'? ,2 00 9, a t A I.4 NOM 's initial entry into state-level m arriage debate w as in the 2007 N ew Jersey state races, w here N OM helped toele ct tw o p ro -m arria ge sta te le gisla to rs, a nd w as cre dite d w ith h elp in g to m ak e same-se x m arria ge to o' co ntro versia lto be taken: u p by the lam e du ck legislature. S ee NJ Lawmakers Urged' to M ove on Gay MarriageBill, 365Gay,com,January 10,2008; G eoff M ulvih ill, G ay Marriage Deb ate In te ns if ie s a s Con se rv ativ es G et O rg an iz ed , A sso ci at edPress.Dec. 15,2008.N OM also played a key role in C alifornia's Prop: 8 cam paign, initially help ing to get the measure on the ballot ande ve ntu ally b ec om in g th e' la rg est sin gle d on or to th e P ro p 8 c am paig n. G eo ff M ulv ih ill, NJ G roup M akes W aves inCalif, G ay Mar ria ge D eb at e, New s da y , July 27; 2008; T asm in S hamma, P rinceton -B ased N onprofit w as the T opD onor to Fight Prop 8, Daily Princetonian; N ovem ber 1 9,20 08 ..T his spring , N OM launched its 2009 N ortheast A ction Plan, aim ed at organizing op position to sam e-sex m arriagethroug hout the N ortheast U .S. D espite the recent en try onto the state political scene in these states, N OM hasw orked closely w ith state gro ups to fund robocalls, p olling , and grassroots o rganizing activ ities. S ee, e.g ., Jerem y W .P ete rs, G ro up B eg in s A d B litz A ga in st S am e-S ex M arriag e, T he N ew Y o rk T im e s, M ay 28, 2009, atA 22.. 'Dovetailing with the state efforts is a $1.5 m illion national m edia cam paign aim ed at draw ing attention to th e.consequences of sam e-sex m arriag e, as p eo ple of faith are in creasin gly' deno unced as b igots sim ply because theys ta nd 1 !P fo r m arr ia ge . A lr ea dy , h un dre ds o f th ou sa nd s of p eo pl e h av e' s ee n ourads on YouIube, with millio ns mo rew atc hin g th e n atio na l TV c ov era ge g en era te d by our, ad campaign. Se e, e .g ., NB'C T od ay S how; C arrie P re je anSpeaks A bout Sam e-Sex M arriage, A pril 30, 2009; C NN .com , M iss C alifornia U SA to A ppear in C onservative T VA d, A pril 30, 2009; V alerie R ichard son, F indin g H er N ew C au se, P rejean Prom otes M arriage, Wash ing ton Times,April 29,2009, atA18. '5 See Jeffrey M . Jones, M ajority of A mericans C ontinue to O ppose G ay M arriage, G allup Poll, M ay 27, 2009,available at ht tp: //www.gaUup.com/po 1 1 / 1 1 . 8378IMajority"Americans-Continue-Oppose"Gay-Marriage.aspx.

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.- " ~ . - i ~ . - 1 - - ' r - "~... ' '1.'0 _ :'_ - , _ _ :. ~ : : _ - . r ' 1 " ; T a t i , o n a l :St i 'ategy for WiJ1ning. the -Mail'lag~ Battlff:

!.- -._ - .:- I, ., _

6 S ee A nem ona H artocollis, ''N ew Y ork's H ighest C ourt to R ule on G ay M arriages," T he N ew Y ork Times, July 4.2006 (discussing t he f ri en d of the court brief that w e filedin N ew ' Y ork on behalf of James Q, Wi ls on a nd t hi rt ee no the r p rominen t scholars), S everal of the briefs that we p re pa re d a nd f ile d a re a va ila ble at www.domawatch.org. Se ea ls o, M a rria ge a nd t he Pu blic G ood :' T en Principles ( pr in ce to n, N J: The W ith er sp oo n In stitu te, 2 006 ), av ailab le a twww.princetonprinciples.com. ".7 Jeremy W. P ete rs" "P ate rso n S ide lin ed ill P ush fo r S am e-S ex Marriage," T he N ew Y ork T Im es, December 4 , 2 00 9,available athttp://wwwnytimes.com/2009/12/.o4/nyregion/04mamage.html.~Karl Viele, "Oay Ma rr ia ge Bill Suffers a D ec is iv e D ef ea t in N .Y . S ta te Sena te ," Wa s h in g to n Po st , December 3;2009, atA09. .'

"O pponents of gay m arriage celebrated a decisive vote in the N ew Y ork S tate Senate, w here a proposal tolegalize same-sex marriage was d ef ea te d 38 to 24 on WedJ; Ie sday .The jmexpectedly w ide m argin w as delivered in a relatively liberal state w here the other cham ber of thelegislature has thrice approved the m easure and the governor, D avid A. P aters on ; h ad b ee n p ois ed to sign it intolaw . T he vote prom pted pronouncem ents that the m om entum for gay.m arriage had been not only halted, but.also e ffec tive ly rev erse d. S am e-se x m arria ge is Ie gal in Io wa , V erm ont, M ass ac hu se tts, C on nec ticu t a nd, m os tr ec en tl y, N ew Hampshire , where it g oe s in to effect.Jan. i; .~'ihink you put it al l together an d it m ost likely spells the end of the idea that you can p ass ga y marriagedemocratically anywhere else in the United S tate s," sa id M ag gie G allag her; p re sid en t of th e N ation alO rg an iz atio n f or M arriag e, w hich sp ea rh ea de d o pp os itio n. in A lb ae y, " 1 th ink the gay m arriage lobby w ill havet o- go b ack to a , court-based approach."

9 Jam es A hearn, Sam e-Sex M arriage is Likely Over, T h e B e rg en R e co rd , December 16, 2009 ( '


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- , ' . - : _ - ' , - - - " . _ - . : .N a t i ~ r i a 1 _ S tn l t e g y f~~V{mninghe M a i t _ i ~ g e Banl~