2010 UpdatePORTFOLIO COMMITTEE

23 February 2010

1

Purpose

To provide the Tourism Portfolio Committee with progress on the tourism preparations for 2010 World Cup™ as per the 2010 Tourism Plan.

2

Layout of the presentationAccommodation Overview

Information per province: Team based camps Games per stadium Accommodation and other requirements

Tickets sales trends

Skills Development

Information

Transport

Safety

Marketing and Branding

Events

3

TEAM BASE CAMP INFOProvince No. of Teams

Gauteng 19

Kwazulu Natal 5

North West 3

Western Cape 3

Mpumalanga 1

Northern Cape 1

Eastern Cape 0

Limpopo 0

Free State 0

Total 32

4

TEAM BASE CAMP INFOMP, NW, NC

Province Team Hotel Training Ground

Current status

Mpumalanga Chile Ingwenyama Conf Ctr

Ingwenyama sports ground

confirmed

North West Korea Republic

Hunters Rest Hotel

Olympia Park Confirmed

England Bafokeng Sports Campus

Royal Bafokeng Sports Campus

confirmed

Spain Potchefstroom FNB High Performance Institute -NWU

Confirmed

Northern Cape Uruguay Protea Hotel, Kimberley

GWK Stadium, Kimberly

Confirmed

CONFIDENTIAL

TEAM BASE CAMP INFO - KZN

Team Hotel Training Ground Current status

Paraguay Woodridge Country Estate

Michael House Boys’ School

confirmed

Algeria Zimbali Lodge Crawford Preparatory School

Confirmed

Cameroon Oyster Box Umhlanga College confirmed

Greece Beverly Hills hotel Northwood High School

Confirmed

Nigeria Hemphire Ashton College Confirmed

CONFIDENTIAL

TEAM BASE CAMP INFO – Western Cape

Team Hotel Training Ground Current status

Japan Fancourt Hotel & Country Club

Outeniqua Stadium Confirmed

Denmark Simola Hotel & Country Club

Leorie Park Stadium Confirmed

France Pezula Resort Hotel & Spa

Pezula Field of Dreams

Confirmed

CONFIDENTIAL

TEAM BASE CAMP INFO - GAUTENG

Team Hotel Training Ground Current status

Netherlands Hilton Sandton Wits Rugby Stadium confirmed

Brazil The Fairway Randburg High School confirmed

Mexico Thaba Ya Batswana Waterstone College confirmed

Honduras The Indaba Hotel Randburg Football Club confirmed

Korea DPR Protea Hotel Midrand Makhulong confirmed

Serbia Sunnyside park Hotel AW Muller Stadium Not yet confirmed

Australia Kloofzicht Lodge Ruimsig Stadiumconfirmed

Italy Leriba Lodge Southdown's College confirmed

ArgentinaHigh Performance Centre

University of Pretoria Rugby Grounds

Working on details

CONFIDENTIAL

TEAM BASE CAMP INFO - GAUTENG

Team Hotel Training Ground Current status

SlovakiaThe Villas Luxury Suite Hotel Caledonian Stadium

Confirmed

United States of America Irene Country Lodge Pilditch

confirmed

Ivory CoastRiverside Hotel & Conference George Thabe Stadium

confirmed

Switzerland Emerald Resort & CasinoVaal University of Technology

confirmed

Germany Velmore Hotel Laudium confirmed

Portugal Valley Lodge Bekker High School confirmed

Ghana Rhoode Valley Eesterust Stadium Confirmed

Newzealand Serengeti Estate MehlarengNot yet confirmed

Slovenia Hyde Park Southern Sun Hyde Park High SchoolNot yet confirmed

South Africa Esselen Park Campus Esselen Park CampusNot yet confirmed

CONFIDENTIAL

2010 STADIA

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Accommodation database• Verification

Establishments: 18 882;

Rooms: 202 712;

Eliminated duplicates and non-accommodation establishments;

Received & incorporated updated databases from provinces;

Received & incorporated database received from Match;

Included TGCSA’s database;

In principle agreement on the ‘basic database’ with industry.

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Accommodation Establishments per Host City (50km Radius)

Host City Establishments (Nr.) Rooms (Nr.) Beds (Nr.)

Cape Town 2 690 29 865 59 730

Durban 1 067 13 751 27 502

Johannesburg 1 545 26 786 53 572

Mangaung 225 2 677 5 354

Nelspruit 301 4 484 8 968

Polokwane 149 2 794 5 588

Port Elizabeth 439 4 152 8 304

Rustenburg 164 3 489 6 978

Pretoria 940 12 855 25 710

Total 7 520 100 853 201 706

NDT database 12

Accommodation Database OverviewUnlimited Radius

Province

Establishments (nr.)

Rooms (Nr.) Beds (Nr.)Total Graded (Sep. 09) Non Graded

Eastern Cape 2 105 962 1 143 19 230 38 460

Free State 763 327 436 7 204 14 408

Gauteng 2 791 1 158 1 633 44 126 88 252

KwaZulu-Natal 2 906 1 084 1 822 31 273 62 546

Limpopo 756 382 374 9 403 18 806

Mpumalanga 1 088 485 603 12 805 25 610

North West 690 295 395 9 813 19 626

Northern Cape 729 322 407 6 640 13 280

Western Cape 7 054 2 477 4 577 62 218 124 436

Total 18 882 7 492 11 390 202 712 405 424

NDT database13

Summary of Inventory Changes by Property Type

Property Type

11th December 2009 Added Released 19th January 2010 Net Release

Rooms Held for 15th June

2010

Total Room Nights

Rooms Held for 15th June

2010

Total Room Nights

Rooms Held for 15th June

2010

Total Room Nights

Rooms Held for 15th June

2010

Total Room Nights

Rooms Held for 15th June

2010

Total Room Nights

Hotels – excl. TBCH

31,758 1,095,358 1,676 52,875 5,782 246,689 27,652 901,544 4,106 193,814

Hotels – TBCH

3,578 161,267 454 20,867 541 24,758 3,491 157,376 87 3,891

Apartments 1,552 58,116 491 36,399 49 6,989 1,994 87,526 -442 -29,410

SMMEs & Lodges

6,667 231,567 307 11,204 1,441 91,042 5,533 151,729 1,134 79,838

SAN Parks 749 27,708 0 0 76 9,132 673 18,576 76 9,132

Timeshare 3,649 143,147 357 16,886 3,999 159,466 7 567 3,642 142,580

Universities 350 13,300 2,695 92,275 175 6,650 2,870 98,925 -2,520 -85,625

Totals 48,303 1,730,463 5,980 230,506 12,063 544,726 42,220 1,416,243 6,083 314,220

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Summary of Inventory Changes by Host City

Host City

11 December 2009 Added Released 19th January 2010 Net Release

Rooms held for 15th June 2010

Total Room Nights

Rooms Held for

15th June 2010

Total Room Nights

Rooms Held for 15th June

2010

Total Room Nights

Rooms Held for 15th June

2010

Total Room Nights

Rooms Held for 15th June

2010

Total Room Nights

Bloemfontein 1,843 52,831 169 6,294 719 24,508 1,293 34,617 550 18,214

Cape Town 7,578 281,870 213 8,307 1,035 65,022 6,756 225,155 822 56,715

Durban 6,645 243,768 483 17,315 1,836 92,069 5,292 169,014 1,353 74,754

Johannesburg 11,386 438,224 940 53,924 420 38,192 11,906 453,956 -520 -15,732

Nelspruit 2,855 102,559 325 10,619 814 53,696 2,366 59,482 489 43,077

Polokwane 1,404 40,818 20 596 229 17,413 1,195 24,001 209 16,817

Port Elizabeth 5,729 211,235 142 6,277 1,810 93,845 4,061 123,667 1,668 87,568

Pretoria 4,014 153,532 3,155 112,303 733 40,429 6,436 225,406 -2422 -71,874

Rustenburg 2,304 90,271 208 6,416 247 16,521 2265 73750 39 10,105

Other Countries 4,545 115,355 325 8,455 4,220 103,031 650 20,779 3895 94,576

Totals 48,303 1,730,463 5,980 230,506 12,063 544,726 42,220 1,416,243 6,083 314,220

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Outside South Africa – inventory overview by Country

Linked town/general area Rooms on 15th June 2010 Total Room Nights

Botswana 59 1,947

Lesotho 39 1,287

Mauritius 0 0

Namibia 193 5,419

Swaziland 229 7,556

Zambia 60 1,980

Zimbabwe 70 2,590

Totals 650 20,779

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Match Contract Management Activity

December 2009• 50% of the then available room nights released back to establishments

on 11th December 2009 in line with our contractual obligations. • Second Hotel and First SMME deposits made into the MATCH Deposit

Accounts (holding Account for allocated room nights) before 31st December 2009 in line with contractual obligations to all property types. Deposit notifications were sent to all properties.

• Release criteria: proximity to host city, match period with low demand (beginning and end of the tournament), nights not in support of match and contractual obligations

• Another release – 10 April 2010 (peak period is never released)

17

Match Contract Management Activity

January 2010• 99% of Timeshare Inventory was released on 8th January 2010• 100% of Mauritius Inventory released during w/c 18th January 2010 due to

cancellation of MATCH Ville Mauritius Inventory Added and Released within the summaries includes room swaps,

changes to contract types (for example a Team Based Camp Hotel (TBCH) reverting to Standard) etc. therefore it is important to note the Net Release column rather than the “released” column when considering the data within this report.

15th June 2010 has been used as a reference date for rooms held, in most cases this is the peak night however not all following the release (for example, Timeshare peak night is now 18th June 2010)

Rooms held on non peak dates vary throughout venues (MATCH Schedules differences)

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PRICING ISSUES News reports regarding unfair pricing during the

World Cup – accommodation and airlines Survey to determine prevalence of the practice in

the accommodation sector: International trends (previous World Cups) Extent of increase compared to normal peak season and

other major events Variations within MATCH contracted establishments Is it normal industry or opportunists?

Minister engaging industry

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Accomodation Booking portal• Industry initiative – Fedhasa;

• www.rooms4u.travel;

• Pre-register all establishments on accommodation database (Dec ’09);

• Email & SMS communication to verify information and to ask establishments to add information e.g. stock, prices, banking details (Jan ’10);

• Advantages incl: collection of TOMSA levy, 15% fee – establishments only pay when booking is made; (Investigating a markup approach for SMME – to avoid reduction in earnings)

• Link to the Contact Centre, real time and last minute bookings,

• Increased uptake due to match rooms released

• Transactions on booking portal from February 2010;20

Update on Rooms4U• 2000 SMMEs registered

• Additional 1400 SMMEs registrations (negotiations – advanced)

• Process of registration will not be closed but need to be finalised before the system goes live - March 2010

• A target of 75 000 rooms will be available on the system when the site goes live

21

Assumptions Most visitors may stay close to their team-

based camps. Most tickets are bought by families or groups

(possible room sharing) Most tickets will be bought by South Africans

(in the locality) Most visitors will arrive towards the games Most visitors will depart after the group stage

when their teams fail to progress to next round.

CONFIDENTIAL

Games at Royal Bafokeng Stadium - NWDate Stage Team (base

province)Opposition

12 June - 20:30 Group CEngland (North West)

USA (Gauteng)

15 June - 13:30 Group FNew Zealand (Gauteng)

Slovakia (Gauteng)

19 June - 16:00 Group D Ghana (Gauteng) Australia (Gauteng)

22 June - 16:00 Group A Mexico (Gauteng)Uruguay (Northern Cape)

24 June - 20:30 Group EDenmark (Western Cape)

Japan (Western Cape)

26 June - 20:30 Round of 16 1C 2D

Stadium Capacity = 40 000NDT BD info = (<50km = 3,489 rooms, provincial = 9,813 rooms) - Transport dependancy is very high

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Games at Mbombela - MP

Date and time Stage Team (Base province)

Opposition

16 June - 13:30 Group HHonduras (Gauteng)

Chile (Mpumalanga)

20 June - 16:00 Group F Italy (Gauteng)New Zealand (Gauteng)

23 June - 20:30 Group DAustralia (Gauteng)

Serbia (Gauteng)

25 June - 16:00 Group GKorea DPR (North West)

Côte d'Ivoire (Gauteng)

Stadium Capacity = 40 000NDT BD info (<50km = 8,968 rooms, provincial = 12,805 rooms) - Very high road transport dependancy (small airport Capacity) 24

Games at Moses Mabhida - KZNDate and time Stage Team Opposition

13 June - 20:30 Group D Germany (Gauteng) Australia (Gauteng)

16 June - 16:00 Group H Spain (North West)Switzerland (Gauteng)

19 June - 13:30 Group E Netherlands Gauteng) Japan (Western Cape)

22 June - 20:30 Group B Nigeria (KZN)Korea Republic (North West)

25 June - 16:00 Group G Portugal (Gauteng) Brazil (Gauteng)

28 June - 16:00 Round of 16 1E 2F

07 July - 20:30 Semi-finals W59 W60

Stadium Capacity = 70 000

NDT BD info = (<50km = 13,273 rooms, provincial = 31,273 rooms) - Air Transport dependancy is very high with good capacity

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Games at Green point - WCDate and time Stage Team Opposition

11 June - 20:30 Group A Uruguay (Northern Cape)France (Western Cape)

14 June - 20:30 Group F Italy (Gauteng) Paraguay (KZN)

18 June - 20:30 Group C England (North West) Algeria (KZN)

21 June - 13:30 Group G Portugal (Gauteng)Korea DPR (North West)

24 June - 20:30 Group E Cameroon (KZN)Netherlands (Western Cape)

29 June - 20:30 Round of 16 1H 2G

03 July - 16:00 Quarter-finals W52 W51

06 July - 20:30 Semi-finals W58 W57

Stadium Capacity = 68 000NDT BD info = (<50km = 29,865 rooms, provincial = 62,218 rooms) - Dependency on air road transport. 26

Games in Soccer City - GPDate and time Stage Team Opposition

11 June - 16:00 Group ASouth Africa (Gauteng)

Mexico (Gauteng)

14 June - 13:30 Group ENetherlands (Gauteng)

Denmark (Western Cape)

17 June - 13:30 Group B Argentina (Gauteng)Korea Republic (North West)

20 June - 20:30 Group G Brazil (Gauteng)Côte d'Ivoire (Gauteng)

23 June - 20:30 Group D Ghana (Gauteng) Germany (Gauteng)

27 June - 20:30 Round of 16 1B 2A

02 July - 20:30 Quarter-finals W49 W50

11 July - 20:30 Final W61 W62

Stadium Capacity = 95 00027

Games in Ellis Park - GPDate and time Stage Team Opposition

12 June - 16:00 Group B Argentina (Gauteng) Nigeria (KZN)

15 June - 20:30 Group G Brazil (Gauteng) Korea DPR (North West)

18 June - 16:00 Group C Slovenia (Gauteng) USA (Gauteng)

21 June - 20:30 Group H Spain (North West) Honduras (Gauteng)

24 June - 16:00 Group F Slovakia (Gauteng) Italy (Gauteng)

28 June - 20:30 Round of 16 1G 2H

03 July - 20:30 Quarter-finals W55 W56

Stadium Capacity = 60 000NDT BD info = (<50km = 26,786 rooms, provincial = 44,126 rooms) - Some degree of dependency on air and high dependency on public transport. 28

Games in Loftus -GPDate and time Stage Team (Base

Province)Opposition

13 June - 16:00 Group D Serbia (Gauteng) Ghana (Gauteng)

16 June - 20:30 Group ASouth Africa (Gauteng)

Uruguay (Northern Cape)

19 June - 20:30 Group E Cameroon (KZN)Denmark (Western Cape)

23 June - 16:00 Group C USA (Gauteng) Algeria (KZN)

25 June - 20:30 Group HChile (Mpumalanga)

Spain (North West)

29 June - 16:00 Round of 16 1F 2E

Stadium Capacity = 45 000NDT BD info = (<50km =12,855 rooms , provincial = 44,126 rooms) - Dependancy air transport is very high 29

Games in Peter Mokaba - LP Date and time Stage Team Opposition

13 June - 16:00 Group C Algeria (KZN)Slovenia (Gauteng)

16 June - 20:30 Group AFrance (Western Cape)

Mexico (Gauteng)

19 June - 20:30 Group B Greece (KZN)Argentina (Gauteng)

23 June - 16:00 Group F Paraguay (KZN)New Zealand (Gauteng)

Stadium Capacity = 40 000

NDT BD info = (<50km = 2,794 rooms, provincial = 9,403 rooms) - Very high dependency on air transport with connecting flights – (Low airport capacity).

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Games in Free State Stadium - FSDate and time Stage Team Opposition

14 June - 16:00 Group EJapan (Western Cape)

Cameroon (KZN)

17 June - 16:00 Group B Greece (KZN) Nigeria (KZN)

20 June - 13:30 Group FSlovakia (Gauteng)

Paraguay (KZN)

22 June - 16:00 Group AFrance (Western Cape)

South Africa (Gauteng)

25 June - 20:30 Group HSwitzerland (Gauteng)

Honduras (Gauteng)

27 June - 16:00 Round of 16 1D 2CStadium Capacity = 40 000NDT BD info = (<50km = 2,677 rooms, provincial = 7,204 rooms) - dependancy on air and road is very high (low airport capacity) 31

Games in Nelson Mandela - ECDate and time Stage Team (Base

province)Opposition

12 June - 13:30 Group B Korea Republic (North West)

Greece (KZN)

15 June - 16:00 Group GCôte d'Ivoire (Gauteng)

Portugal (Gauteng)

18 June - 13:30 Group D Germany (Gauteng) Serbia (Gauteng)

21 June - 16:00 Group H Chile ( Mpumalanga)Switzerland (Gauteng)

23 June - 16:00 Group C Slovenia (Gauteng) England (North West)

26 June - 16:00 Round of 16 1A 2B

02 July - 16:00 Quarter-finals 5 7

10 July - 20:30Match for third place L1 L2

Stadium Capacity = 50 000 NDT BD info = (<50km = 4,152 rooms, provincial = 19,230 rooms) - Dependancy on air transport is very high with connecting flights.

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Overview of tickets sales To date, about 2 million of the 2,9 million tickets have been

sold across 192 countries. Increased demand for tickets by SA citizens (79% in 3rd

phase) – reduced ticket prices Foreign countries leading the demand (3rd phase

applications): USA = 50,217; UK = 41,529; Australia = 15,523; Mexico =

14,804; Germany = 14,647 and Brazil = 10,767

Neighbours: Botswana 2,519, Mozambique (1,795) and Namibia (1,191). The 4th ticketing sales phase started on 9 Feb and ends on

7 April 2010 (400 000 tickets available – then over the counter)

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Transport and Energy There is slow progress in this regard Key issues include:

Operator licensing delays (Interprovincial licensing, municipal capacity etc)

Skilling of operators on tourism Car rentals – fines (lifting)

Purchasing of generators for stadia and Airport fuel storage capacity.

34

Safety National Joint Operational plan approval pending -

roles and responsibilities clarification between SAPS and LOC (including funding)

Continuous engagements between SAPS and NDT on operations planning

SAPS exploring designation of dedicated officials at host cities

Selected Volunteers to be trained as “reservists” after training – based on language proficiency

Communication model in cases on criminal incidents against visitor under consideration

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Skills & Service LevelsVolunteers NDT contributing towards the recruitment of +- 20 000 volunteers for

2010 Soccer World Cup. The module of “Know your country, know your city” has been

reviewed to enhance the skills of the Volunteers. Interviews for volunteer training commenced on 11 January 2010 in

host cities and the actual training will take place from 05 March to 18 April 2010.

In as far as deployment of volunteers at host cities level is concerned, the National Department will focus on the Tshwane Metro but will take responsibility to ensure success in all Host Cities.

This approach was successfully also implemented during the Confederations Cup, whereby national officials were deployed at host city level and stadia.

CONFIDENTIAL

Skills & Service LevelsService excellence Programme…

Research Phase completed and the following findings made:

Not knowing who the customer isEffects of apartheidManagement v/s Leadership issuesAttitude issuesInadequate training at all levels Technical focus v/s people focus Recruitment and selection.

CONFIDENTIAL

Skills & Service LevelsService excellence Programme…

Phase 2 – upskilling to address: (targeting 250 000 front line staff):

Champion service transformation; Create customer service oriented culture; Craft solution minded customer service culture; and Provide human behavior solution.

Volunteer selection at host cities 11 Jan – 27 Feb 2010 Volunteer training 5 March – 11 April 2010

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Schedule for Volunteer Selection and Training

NAME OF THE INTERVIEW DATES TRAINING DATES

1.City of Johannesburg 11 Jan to 06 Feb 2010 5-7 March 201012-14 March 2010

2.City of Tswane 18 Jan - 27 Feb 2010 19-21 March 2010

3.Rusternburg 18 – 06 February 2010 16-28 March 2010

4. Mangaung/ Bloemfoentein 11 Jan – 05 Feb 2010 26-28 March 2010

5.City of Polokwane 18 Jan –06 Feb 2010 05-07 March 2010

6. Mbombela 11 - 30 Jan 2010 12-14 March 2010

7. Nelson Mandela Metro TBC 09-11 April 2010

8.Ethekwini TBC 16 – 18 April 2010

9. City of Cape Town TBC 09-11 April 2010

CONFIDENTIAL

Information• GIS information on products and services available

on www.tourism.gov.za • Audit of visitor information centers completed, there

are 351 Visitors Information centers in the country• Lack of gateway information centers (fan embassies)

with National information (to be addressed working with ACSA)

• Developing a national “2010 companion” handout to all visitors – (beyond 90 min experience – working with provinces)

• Completion of five Visitor Information Centres (Mbombela, Polokwane, Mangaung, Nelson Mandela Metro and Rustenburg)

40

Contact Center The number is +27 87 803 INFO or (4636) Launched 08 December 2009 It provides information on accommodation,

attractions, activities, routes, experience, services and restaurants

Emergency numbers are also available on request

In the following languages (Portuguese, Spanish, German, English, French, Dutch)

41

Contact Centre… Continued Currently the centre operates 24/7 in English Other languages 09am – 09pm Leading to event will be 24/7 in all languages Current capacity 1,000 calls a week and later

10,000 calls a week (01 April) 01 March – Contact Centre Campaign begins –

more demand to be generated Provinces and host cities were requested to

linkup their call centres with the contact centre for after hours and overflow provisions

42

In partnership with the Embassies, road show will be done in all participating countries starting 15 February 2010

Advertisements running since May 2009 on BBC, CNN, Eurosport and Newscorp (Sky and ESPN) – reaching 1 billion in all continents

Launched the 2010 consumer website August 2009 – www.southafrica.net/2010 and many other digital initiatives

Promoted SA at over 20 international major events/sporting events eg. Euro 2008, WTM, ITB, JATA (Japan), Vakantiebeurts, Trafalgar square; Washington and Chicago, China plus many others.

Hosted over 100 international journalists aimed at promoting SA during major events – eg. Confed Cup, British / Irish Rugby Tour, ICC Champions Trophy

Branded media centre at the final draw, gave information, footage and hosted five post tours of 100 media.

Activations in qualifying countries (Africa, Europe, Asia and Americas)

International Marketing

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Domestic Marketing

There has been an overwhelming number of requests from corporate SA for diski dance lessons

Partnerships with IMC, GCIS, SABC and other departments for the fly the flag campaign

Partnerships with over 100 organizations in SA to promote the fly the flag and diski campaigns

Reached over 50 000 South Africans through diski campaign activations during Dec 2009 at KZN beaches and SA shopping malls

Road shows in the middle of February 2010 Adverts on SABC since December 2009 after the draw Radio campaign – (metro and Safm) Working with partners and provinces to promote 100 days

celebration on 2 March 2010

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2009/10 Events

EVENT ACTIVITIES

Indaba 2010May 2010

Sports and Mega Events Summit February 2010

• Media event• Soccer activation

EVENT ACTIVITIES

AFCONJan 2010

• Media event

EVENT ACTIVITIES

ITBMarch 2010

National diskiday

• Media event• Soccer activation

•2 March 2010

EVENT ACTIVITIES

2010 Domestic MobilizationDec 2009

• Mall activations• Beach activations• Cinema activations

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THANK YOU

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