2010 trademark administrators conference trademark administrators... · 4:00 p.m. – 5:15 p.m....

Trademark Administrators Conference

© 2010 INTA. All rights reserved.


Final Program October 3 – 5, 2010 Gaylord National Resort and Convention CenterNational Harbor, Maryland, USA


Trademark Administrators

+ Attendee List

Gaylord National Resort and Convention Center National Harbor, Maryland, USA

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Table of Contents Overview Program Agenda Exhibitors Sponsors Project Team Attendee List


Table of Contents

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Overview

It’s time to invest in your trademark career. The variety of educational sessions providing you with comprehensive, practical and timely information on issues critical to your professional success and the ofor Trademark Administrators but also for Why this program? Conveniently located at the Gaylord National Resort & Convention Center, thethe best return on your investment. Minimizing your time out of the office to two days, programming begins on Sunday and ends on Tuesday afternoon, thus allowing you time to fly home and be back at your desk on Wednesday morning. S

• Annual Review of U.S. TTAB developments• BRIC country law updates • Best practices for handling • Electronic discovery • Trademark issues surrounding • Global acquisitions and divestitures• Budget strategies for international • Trademark office procedures • Infringement in the virtual w• Professional development s

The Conference also offers the opportunity to earn CLE credits, network with your peers during interactive sessions, lunch and evening receptions, engage with clients and colleagues face to face, and find solutions to your toughest trademark problems in the Exhibition H


It’s time to invest in your trademark career. The Trademark Administrators Conference variety of educational sessions providing you with comprehensive, practical and timely information on issues critical to your professional success and the organization you represent. This program is not only

also for Young Practitioners, Associate Attorneys and Marketers.

Conveniently located at the Gaylord National Resort & Convention Center, the Conferencethe best return on your investment. Minimizing your time out of the office to two days, programming begins on Sunday and ends on Tuesday afternoon, thus allowing you time to fly home and be back at

Some of the topics that will be covered at the Conference

Annual Review of U.S. TTAB developments

andling global projects

urrounding new TLDs nd divestitures nternational brand owners

rocedures world strategies

also offers the opportunity to earn CLE credits, network with your peers during interactive sessions, lunch and evening receptions, engage with clients and colleagues face to face, and find solutions to your toughest trademark problems in the Exhibition Hall.

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offers a wide variety of educational sessions providing you with comprehensive, practical and timely information on

rganization you represent. This program is not only s and Marketers.

Conference offers you the best return on your investment. Minimizing your time out of the office to two days, programming begins on Sunday and ends on Tuesday afternoon, thus allowing you time to fly home and be back at

of the topics that will be covered at the Conference include:

also offers the opportunity to earn CLE credits, network with your peers during interactive sessions, lunch and evening receptions, engage with clients and colleagues face to face, and



Program

Agenda Sunday, October 3 1:00 p.m. Registration Open 2:00 p.m. – 2:15 p.m. Welcome and Introductions Co Rhonda Hetman Debra Hughes, 2:15 p.m. – 2:45 p.m. Keynote

This year we are honored to have Sharon Barner, Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the United States Patent and Trademark Office (USPTO), join us as ourperspective from Ms. Barner as she discusses the USPTO’s strategic plans and current initiatives to partner with international trademark offices around the world. ModeratorDebra HughesAmerican R

2:45 p.m. – 4:00 p.m. Annual Review of TTAB Developments

GainTrial and Appeal Board (TTAB) as reported in Vol. 100, No. 1 of Trademark Reporter

Moderator Auma Reggy Arnall Golden Gregory, LLP


Registration Open

Welcome and Introductions

Co-Chairs Rhonda Hetman, Circle R Trademark Services Corp. (United States)Debra Hughes, American Red Cross (United States)

Keynote

This year we are honored to have Sharon Barner, Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the United States Patent and Trademark Office (USPTO), join us as our keynote speaker. Attendees will hear a unique and global perspective from Ms. Barner as she discusses the USPTO’s strategic plans and current initiatives to partner with international trademark offices around the world.

Moderator Debra Hughes American Red Cross (United States)

Annual Review of TTAB Developments

Gain a concise analysis of recent major decisions from the Trademark Trial and Appeal Board (TTAB) as reported in Vol. 100, No. 1 of Trademark Reporter®.

Moderator Auma Reggy

rnall Golden Gregory, LLP (United States)

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Circle R Trademark Services Corp. (United States)

This year we are honored to have Sharon Barner, Deputy Under Secretary of Commerce for Intellectual Property and Deputy Director of the United States Patent and Trademark Office (USPTO), join us as

keynote speaker. Attendees will hear a unique and global perspective from Ms. Barner as she discusses the USPTO’s strategic plans and current initiatives to partner with international trademark

a concise analysis of recent major decisions from the Trademark Trial and Appeal Board (TTAB) as reported in Vol. 100, No. 1 of The



Sunday, October 3 (continued)

Speaker Jordan Weinstein

Oblon, Spivak, McClelland, Maier & Neustadt, LLP (United States)

4:00 p.m. – 5:15 p.m. CELEBRITY ENDORSEMENTS

Right of Publicity and the Intersection of Trademark Law Experts discuss the concepts of celebrity and image rights and explain what role the trademark administrator plays in searching and investigating when celebrity endorsements come into play. Speakerswill examine celebrity merchandising and endorsement, particularly as they relate to right of publicity and the concept of public domain. Topics

• • • • •

Moderator Eduardo Kleinberg Basham, Ringe Speaker Uleses Henderson The Eclipse Group LLP (United States)

Ronald CrawfordNovagraaf Nederland B.V.(Netherlands)

5:15 p.m. – 7:15 p.m. Welcome Reception Exhibition Hall Open


(continued)

Speaker Jordan Weinstein Oblon, Spivak, McClelland, Maier & Neustadt, LLP (United States)

ELEBRITY ENDORSEMENTS ight of Publicity and the Intersection of Trademark Law

Experts discuss the concepts of celebrity and image rights and explain what role the trademark administrator plays in searching and investigating when celebrity endorsements come into play. Speakerswill examine celebrity merchandising and endorsement, particularly as they relate to right of publicity and the concept of public domain.

Topics include:

Impact of public domain on celebrity rights What is the right of publicity? Who holds the right of publicity and what does it entitle? Is the right of publicity a trademark or a copyright matter? How do you determine a fair licensing scheme when a right of

publicity is involved?

Moderator Eduardo Kleinberg Basham, Ringe y Correa S.C. (Mexico)

Speaker Uleses Henderson The Eclipse Group LLP (United States)

Ronald Crawford Novagraaf Nederland B.V.(Netherlands)

Welcome Reception Exhibition Hall Open

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Oblon, Spivak, McClelland, Maier & Neustadt, LLP (United States)

ight of Publicity and the Intersection of Trademark Law

Experts discuss the concepts of celebrity and image rights and explain what role the trademark administrator plays in searching and investigating when celebrity endorsements come into play. Speakers will examine celebrity merchandising and endorsement, particularly as they relate to right of publicity and the concept of public domain.

Who holds the right of publicity and what does it entitle? Is the right of publicity a trademark or a copyright matter? How do you determine a fair licensing scheme when a right of



Monday, October 4 8:00 a.m. – 9:00 a.m. Breakfast

Registration Exhibition Hall Open

9:00 a.m. – 9:15 a.m. Opening Remarks Co Debra Hughes American Red Cross (United States) Rhonda Hetman

Circle R Trademark Services 9:15 a.m. – 10:30 a.m. Concurrent Sessions

Select A or B Concurrent Session A BRIDGING THE GAPCompliance, Legal and Marketing Explore the relationships between the compliance, legal and marketing departmentsrealbridging the communication and conceptual gaps that may inhibit progress from idea to the marketplace. Topics include:

•

• • • • • •

ModeratorDe Ann FreitagDel Monte Foods (United States) SpeakersLauren World Wrestling Entertainment, Inc. (United States) Rebecca GibbsAmerican Eagle Outfitters (United States)


Breakfast in Exhibition Hall Registration Open Exhibition Hall Open

Opening Remarks

Co-Chairs Debra Hughes American Red Cross (United States)

Rhonda Hetman Circle R Trademark Services Corp. (United States)

Concurrent Sessions

Select A or B

Concurrent Session A

BRIDGING THE GAP Compliance, Legal and Marketing

xplore the relationships between the compliance, legal and marketing departments and learn how these groups can peacefully coreal-life examples of proven strategies that can be implemented, bridging the communication and conceptual gaps that may inhibit progress from idea to the marketplace.

Topics include:

Review of promotional materials, packaging and point of sale displays

Proper use of marks and symbols Copyrights vs. trademarks Copyright statements and notations Trade dress and design rights Trade secrets and patent issues Issue spotting – knowing when to raise the proper flags

Moderator De Ann Freitag Del Monte Foods (United States)

Speakers Lauren A. Dienes-Middlen World Wrestling Entertainment, Inc. (United States)

Rebecca Gibbs American Eagle Outfitters (United States)

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xplore the relationships between the compliance, legal and marketing learn how these groups can peacefully co-exist. Hear

life examples of proven strategies that can be implemented, bridging the communication and conceptual gaps that may inhibit

tional materials, packaging and point of sale

he proper flags



Monday, October 4 (continued) Concurrent Session B

SEARCH REVIEW Gainadministrator in reviewing search reports, digesting the results and opinions of outside counsel, and spotting potential problems. Learn how much has to b Topics include:

• • • • • •

ModeratorCatherine GoeMayback & Hoffman, SpeakersDavid A. BellHaynes & Boone, LLP (United States) Max MillicanDell Inc. (United States)

10:30 a.m. – 11:00 a.m. Refreshment Break Exhibition Hall Open 11:00 a.m. – 12:15 p.m. Concurrent Select A Concurrent Session A

COUNTRY UPDATESLearn about the latest emerging issues in BRIC countries:

• • • •


Monday, October 4 (continued)

Concurrent Session B

SEARCH REVIEW

Gain practical tips and guidelines for the experienced trademark administrator in reviewing search reports, digesting the results and opinions of outside counsel, and spotting potential problems. Learn how much has to be done in order to constitute adequate due diligence.

Topics include:

Search firms and resources Domain names Internet searching Investigations Reporting any potential problems Resolving possible conflicts

Moderator Catherine Goe Mayback & Hoffman, P.A. (United States)

Speakers David A. Bell Haynes & Boone, LLP (United States)

Max Millican Dell Inc. (United States)

Refreshment Break Exhibition Hall Open

Concurrent Sessions

Select A or B


COUNTRY UPDATES Learn about the latest emerging issues in BRIC countries:

Brazil Russia India China

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practical tips and guidelines for the experienced trademark administrator in reviewing search reports, digesting the results and opinions of outside counsel, and spotting potential problems. Learn

e done in order to constitute adequate due diligence.

Learn about the latest emerging issues in BRIC countries:



Monday, October 4 (continued) ModeratorEduardo Kleinberg Basham, Ringe y Correa S.C. (Mexico) SpeakersMona A. Lee DW Partners (South Korea) Renata Pereira Carneiro Soerensen Garcia Advogados Concurrent Session B ELECTRONIC DISCOVERY Delve deep into one aspect ofinformation exists in the electronicdiscoverable data, plus how and where to search, collect and catalog it. Find out the tools necessary to effectively communicate with clients, particularly in regard to the importance of preservation of electronic data. Topic

• • • • • • • •

ModeratorElizabeth Gouthro Fasken Martineau DuMoulin LLP (Canada) SpeakersHeidi Belongia Foley Rachel K. ZimmermanMerchant & Gould



Moderator Eduardo Kleinberg Basham, Ringe y Correa S.C. (Mexico)

Speakers Mona A. Lee DW Partners (South Korea)

Renata Pereira Carneiro Soerensen Garcia Advogados Associados (Brazil)


ELECTRONIC DISCOVERY

Delve deep into one aspect of discovery by focusing on what information exists in the electronic and virtual realms. Identify discoverable data, plus how and where to search, collect and catalog it. Find out the tools necessary to effectively communicate with clients, particularly in regard to the importance of preservation of electronic data.

Topics include:

Methods of gathering data Handy checklist of items to collect Document retention policies Laws surrounding what you must maintain and how Procedures for cataloging and identifying for submission Searching for data Use of virtual world media sites Record holds

Moderator Elizabeth Gouthro Fasken Martineau DuMoulin LLP (Canada)

Speakers Heidi Belongia Foley & Lardner LLP (United States)

Rachel K. Zimmerman Merchant & Gould P.C. (United States)

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discovery by focusing on what and virtual realms. Identify

discoverable data, plus how and where to search, collect and catalog it. Find out the tools necessary to effectively communicate with clients, particularly in regard to the importance of preservation of electronic

Laws surrounding what you must maintain and how Procedures for cataloging and identifying for submission



Monday, October 4 (continued) 12:15 p.m. – 1:30 p.m. Luncheon USPTO Representatives Answer Your Top Ten Questions!

SpeakersBrian BrownUnited States Patent and Trademark Office (United States) Cynthia GreenbaumUnited States Patent and Trademark Toni Y. HickeyUnited States Patent and Trademark Office (United States)

1:30 p.m. – 2:45 p.m. Concurrent Sessions Select A or B Concurrent Session A

OPPORTUNITIES A Practical Discussion Some view the upcoming launch of new generic top level domains (gTLDs) by ICANN (Internet Corporation for Assigned Names and Numbers) as an exciting and unique branding opportunity. For others, ICANN’s processes and plans for new gTLDsbrand owners who want to pursue ownership of a new gTLD, or protect their brand from misappropriation or fraud in this new domain name real estate. This session will provide information from a panel of experts that have closely rto discuss ICANN’s processes and procedures. The distinguished panel will discuss the implications for brand owners related to the launch of new gTLDs and practical suggestions for creating a

•

• • •


October 4 (continued)

Luncheon USPTO Representatives Answer Your Top Ten Questions!

Speakers Brian Brown United States Patent and Trademark Office (United States)

Cynthia Greenbaum United States Patent and Trademark Office (United States)

Toni Y. Hickey United States Patent and Trademark Office (United States)

Concurrent Sessions

Select A or B


OPPORTUNITIES AND HEADACHES A Practical Discussion About the Launch of New gTLDs

Some view the upcoming launch of new generic top level domains (gTLDs) by ICANN (Internet Corporation for Assigned Names and Numbers) as an exciting and unique branding opportunity. For others, ICANN’s processes and plans for new gTLDs present challenges for brand owners who want to pursue ownership of a new gTLD, or protect their brand from misappropriation or fraud in this new domain name real estate.

This session will provide information from a panel of experts that have closely reviewed and analyzed these issues and are uniquely qualified to discuss ICANN’s processes and procedures.

The distinguished panel will discuss the implications for brand owners related to the launch of new gTLDs and practical suggestions for creating a new gTLD strategy, including:

How the introduction of new gTLDs may impact how consumers use the Internet

The process and costs of applying for new gTLDs Challenging the introduction of a new gTLD Mechanisms available for protecting your trademarks from

gTLD

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USPTO Representatives Answer Your Top Ten Questions!

United States Patent and Trademark Office (United States)

Office (United States)


Launch of New gTLDs

Some view the upcoming launch of new generic top level domains (gTLDs) by ICANN (Internet Corporation for Assigned Names and Numbers) as an exciting and unique branding opportunity. For others,

present challenges for brand owners who want to pursue ownership of a new gTLD, or protect their brand from misappropriation or fraud in this new domain name

This session will provide information from a panel of experts that have eviewed and analyzed these issues and are uniquely qualified

The distinguished panel will discuss the implications for brand owners related to the launch of new gTLDs and practical suggestions for

How the introduction of new gTLDs may impact how consumers

r trademarks from use in a




ModeratorDebra Hughes Co SpeakersDebra J. MonkeState Farm Mutual Automobile Insurance Company (United States)

Amber Sterling Association of American Medical Fabricio VayraTime Warner Mary WongUniversity of New Hampshire School of Law

Concurrent Session B GLOBAL ACQUISITIONS AND DIVESTITURESBu

Learn best practices, how to avoid pitfalls, and hear some horror stories about due diligence, document drafting, document recordalsportfolio transfers in global trademark transactions.

Topics include:

ModeratorCatherine GoeMayback & Hoffman, P.A. SpeakersVirginia SmithExxon Mobil Corporation (United States) Dinisa Hardley FolmarThe Coca

2:45 p.m. – 3:30 p.m. Refreshment Break Exhibition Hall Open



Moderator Debra Hughes Co-Chair, American Red Cross (United States)

Speakers Debra J. Monke State Farm Mutual Automobile Insurance Company (United States)

Amber Sterling Association of American Medical Colleges (United States)

Fabricio Vayra Time Warner Inc. (United States)

Mary Wong University of New Hampshire School of Law (United States)


GLOBAL ACQUISITIONS AND DIVESTITURESBuyer’s Market or Seller’s Market

Learn best practices, how to avoid pitfalls, and hear some horror stories about due diligence, document drafting, document recordalsportfolio transfers in global trademark transactions.

Topics include:

• Ins and outs of due diligence in preparation for divestitures• Strategies for global acquisitions • Acquiring and incorporating a trademark portfolio• Licenses associated with acquisitions and divestitures• Domain name issues

Moderator Catherine Goe Mayback & Hoffman, P.A. (United States)

Speakers Virginia Smith Exxon Mobil Corporation (United States)

Dinisa Hardley Folmar The Coca-Cola Company (United States)

Refreshment Break Exhibition Hall Open

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State Farm Mutual Automobile Insurance Company (United States)

Colleges (United States)

(United States)

GLOBAL ACQUISITIONS AND DIVESTITURES

Learn best practices, how to avoid pitfalls, and hear some horror stories about due diligence, document drafting, document recordals and

in preparation for divestitures

Acquiring and incorporating a trademark portfolio Licenses associated with acquisitions and divestitures




3:30 p.m. – 4:45 p.m. Concurrent Sessions Select A or B Concurrent Session A

BUDGET STRATEGIES FOR BRAND OWNERS Getting the Best Value for Your Company’s IP Budget Hear strategies for brand owners constrained by reduced budgets. Experts share practical advice on manconservatism.trademark budget, determining what should not be sacrificed due to budget constraints, managing reduction of inpartnering with associates a• • • • • • ModeratorSheila Rouse (United States) SpeakersRichard FriedmanPfizer Inc. (United States) Mary DeLongisCoty Inc. (United States)


PROFESSIONAL DEVELOPMENT STRATEGIES Law firms and corporations depend on their administrator staffand monitor legal expenses. There is pressure to be a subject matter expert without crossing either legal or ethical lines. Trademark administrators must have training and education to keep up with work demands. Choosing and developing good staff Take a glimpse into the minds of senior partners and trademark department managers to find out what they look for in a senior administrator.



Concurrent Sessions

Select A or B

Concurrent Session A BUDGET STRATEGIES FOR BRAND OWNERS Getting the Best Value for Your Company’s IP Budget

Hear strategies for brand owners constrained by reduced budgets. Experts share practical advice on managing costs in an age of fiscal conservatism. Hear strategies for deciding how to best spend a trademark budget, determining what should not be sacrificed due to budget constraints, managing reduction of in-house resources, and partnering with associates around the world to manage your costs Strategic searching and filing Relying on rights based on use Famous brands and their scope of protection Enforcement strategies Portfolio maintenance Efficient staffing and use of outside counsel

Moderator Sheila Francis Rouse (United States)

peakers Richard Friedman Pfizer Inc. (United States)

Mary DeLongis Coty Inc. (United States)


PROFESSIONAL DEVELOPMENT STRATEGIES

Law firms and corporations depend on their administrator staffand monitor legal expenses. There is pressure to be a subject matter expert without crossing either legal or ethical lines. Trademark administrators must have training and education to keep up with work demands. Choosing and developing good staff is essential to success.Take a glimpse into the minds of senior partners and trademark department managers to find out what they look for in a senior administrator.

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BUDGET STRATEGIES FOR BRAND OWNERS Getting the Best Value for Your Company’s IP Budget

Hear strategies for brand owners constrained by reduced budgets. aging costs in an age of fiscal

Hear strategies for deciding how to best spend a trademark budget, determining what should not be sacrificed due to

house resources, and round the world to manage your costs

PROFESSIONAL DEVELOPMENT STRATEGIES

Law firms and corporations depend on their administrator staff to curb and monitor legal expenses. There is pressure to be a subject matter expert without crossing either legal or ethical lines. Trademark administrators must have training and education to keep up with work

is essential to success. Take a glimpse into the minds of senior partners and trademark department managers to find out what they look for in a senior



Topics include:

• • • • •

ModeratorBrian J. MorganMarks & Clerk (United Kingdom) SpeakersBrian J. MorganMarks & Jody H. DrakeSughrue Mion, PLLC (United States)

4:45 p.m. Summary of the Day and Preview of Tuesday Co Rhonda Hetman, Debra Hughes, 5:00 p.m. – 6:30 p.m. Reception Exhibition Hall Open


Topics include:

Basic training: Where should you start to get ahead? Developing a training program Essential skills: Corporate or law firm, is there a difference? What makes an excellent paralegal? Advancing in your profession

Moderator Brian J. Morgan Marks & Clerk (United Kingdom)

Speakers Brian J. Morgan Marks & Clerk (United Kingdom)

Jody H. Drake Sughrue Mion, PLLC (United States)

Summary of the Day and Preview of Tuesday

Co-Chairs Rhonda Hetman, Circle R Trademark Service Corp. (United States)Debra Hughes, American Red Cross (United States)

Reception Exhibition Hall Open

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Basic training: Where should you start to get ahead?

Essential skills: Corporate or law firm, is there a difference?

Circle R Trademark Service Corp. (United States)



Tuesday, October 5 8:00 a.m. – 9:00 a.m. Breakfast

Registration Exhibition Hall Open 9:00 a.m. – 9:15 a.m. Opening Remarks Co Rhonda Hetman, Debra Hughes, 9:15 a.m. – 10:30 a.m. U.S. Trademark Office Procedures

Focus on upinformation and tips to make your life easier when dealing with the USPTO. Get advice on the best methods to draft responses to substantive refusals and how to amend an application. Learn which types of evidence are persuasive in overcoming diffregister. Topics include:

•

•

• • •

ModeratorDe Ann FreitagDel Monte Foods (United States) SpeakerStacey JohnsonVeriSign, Inc. (United States) Michael S. LevyUnited States Patent and Trademark Office (United States)

10:30 a.m. – 11:00 a.m. Refreshment Break 11:00 a.m. – 12:00 p.m. Ethics

Discusscorporation and that arise in everyday practice. affect a client’s IP rights, such as a missed priority date, as well as issues that impact a client’s bottom line


Breakfast Registration Open Exhibition Hall Open

Opening Remarks


U.S. Trademark Office Procedures Focus on up-to-the-minute issues with the USPTO. Receiveinformation and tips to make your life easier when dealing with the USPTO. Get advice on the best methods to draft responses to substantive refusals and how to amend an application. Learn which types of evidence are persuasive in overcoming difficult refusals to register.

Topics include:

Details on obtaining a trademark registration: the steps from beginning to end

Smooth sailing vs. the rough road, including office actions and oppositions

Principal vs. supplemental registrations Specimens and websites, goods vs. services Consistency review by the USPTO

Moderator De Ann Freitag Del Monte Foods (United States)

Speakers Stacey Johnson VeriSign, Inc. (United States)

Michael S. Levy United States Patent and Trademark Office (United States)

Refreshment Break

Ethics

Discuss what happens behind closed doors of the law firm or corporation and gain practical advice for dealing with sticky situations that arise in everyday practice. Focus will be on issues that potentially affect a client’s IP rights, such as a missed priority date, as well as issues that impact a client’s bottom line, such as inappropriate billing

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Receive practical information and tips to make your life easier when dealing with the USPTO. Get advice on the best methods to draft responses to substantive refusals and how to amend an application. Learn which

icult refusals to

the steps from

Smooth sailing vs. the rough road, including office actions and


what happens behind closed doors of the law firm or practical advice for dealing with sticky situations

on issues that potentially affect a client’s IP rights, such as a missed priority date, as well as

such as inappropriate billing



Tuesday, October 5 (continued) practices. Do the Codes of Ethics of associationsAssociation for Legal Paralegal Associations (NFPA) and the American Bar Association (ABA) provide the tools for a trademark administrator to address these issues? Topics include:

• • • • •

ModeratorElizabeth GouthroFasken Martineau DuMoulin LLP (Canada) SpeakerPeter DernbachWinkler Partners (Taiwan) Debra DuguidSchick

12:00 p.m. – 1:15 p.m. Infringement in the Virtual World

The newest frontier for brand owners is the virtual world and social media, such as Second LifeWhat are brand owners’ infringement?address the use of company brands by employees and tvirtual spaces. Topics include:

• • • •

• •

•


(continued)

practices. Do the Codes of Ethics of associations, such as the National Association for Legal Assistants (NALA), National Federation of Paralegal Associations (NFPA) and the American Bar Association (ABA) provide the tools for a trademark administrator to address these issues?

Topics include:

Unauthorized practice of law Fraud Cover-ups Conflicts of interest Client confidentiality

Moderator Elizabeth Gouthro Fasken Martineau DuMoulin LLP (Canada)

Speakers Peter Dernbach Winkler Partners (Taiwan)

Debra Duguid Schick-Wilkinson Sword Trademark Group (United States)

Infringement in the Virtual World

The newest frontier for brand owners is the virtual world and social media, such as Second Life®, Facebook®, Twitter® and MySpaceWhat are brand owners’ potential legal rights with regard to trademark infringement? Learn how to develop internal corporate policies to address the use of company brands by employees and tvirtual spaces.

Topics include:

Developing a company presence in Web 2.0 Trademark issues in Second Life® and other virtual worlds The importance of monitoring trademark use in the virtual world Developing corporate and enforcement policies for brand use by

employees and third parties Creating mark holder relationships with social media sites Understanding the terms of use of each of the major social

networking sites Recent developments in policy and technology

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such as the National Assistants (NALA), National Federation of

Paralegal Associations (NFPA) and the American Bar Association (ABA) provide the tools for a trademark administrator to address these

(United States)

The newest frontier for brand owners is the virtual world and social and MySpace®.

potential legal rights with regard to trademark how to develop internal corporate policies to

address the use of company brands by employees and third parties in

and other virtual worlds The importance of monitoring trademark use in the virtual world Developing corporate and enforcement policies for brand use by

h social media sites nderstanding the terms of use of each of the major social



Tuesday, October 5 (continued)

ModeratorAuma ReggyArnall Golden Gregory, LLP (United States) SpeakersBrian J. WinterfeldtSteptoe & Johnson LLP (United States)

Stacey KingRichemont International Limited (United Kingdom)

1:15 p.m. Adjournment

Co Rhonda Hetman, Debra Hughes,


(continued)

Moderator Auma Reggy Arnall Golden Gregory, LLP (United States)

Speakers Brian J. Winterfeldt Steptoe & Johnson LLP (United States)

Stacey King Richemont International Limited (United Kingdom)

Adjournment


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PLATINUM SPONSOR

Trademark Research Services CT Corsearch, a Wolters Kluwer business, provides innovative solutions for trademark professionals that combine the highest quality data, completeness in the industry.expands its global coverage while continuing a tradition of innovations for the trademark industry. In 2010, A2 Beyond desktop application introduces exceptional power, speed and flexibility!booth #5 to see the latest in search review with the ability to work with or without an internet connection, the latest in Domain Registration and Management, and Web Monitoring, along with worldwide screening boasting the most trademark databases in the industry and watching services that offer unique filtering options to reduce junk records. Website: www.ctcorsearch.com


PLATINUM SPONSOR

Trademark Research Services

CT Corsearch, a Wolters Kluwer business, provides innovative solutions for trademark professionals that combine the highest quality data, reliability, and completeness in the industry. With its recent acquisition of Edital, Corsearch expands its global coverage while continuing a tradition of innovations for the

In 2010, A2 Beyond – the industry’s first web-enabled top application introduces exceptional power, speed and flexibility!

booth #5 to see the latest in search review with the ability to work with or without an internet connection, the latest in Domain Registration and Management, and

along with worldwide screening boasting the most trademark databases in the industry and watching services that offer unique filtering options

www.ctcorsearch.com / www.edital.com

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CT Corsearch, a Wolters Kluwer business, provides innovative solutions for reliability, and

With its recent acquisition of Edital, Corsearch expands its global coverage while continuing a tradition of innovations for the

enabled top application introduces exceptional power, speed and flexibility! Stop by

booth #5 to see the latest in search review with the ability to work with or without an internet connection, the latest in Domain Registration and Management, and

along with worldwide screening boasting the most trademark databases in the industry and watching services that offer unique filtering options



GOLD SPONSORS

Tote Bag Sponsorship

At Ladas & Parry LLP, protecting our client’s intellectual property is not only our main focus but it is our only focus and has been so for nearly 100 years in the Our attorneys’ extensive experience is broad ranging from patents, trademarks, and copyright / entertainment law, to litigation, licensing, franchising, and other legal areas dealing with technology. Our patent, trademark and doclients with unparalleled support.organization protect its brands on the Internet through its Digital Brands practice and the top rated domain name registrar Ladas Domains: the world's only domain registrar and domain portfolio management company affiliated with an intellectual property law firm. This combination of experience and dedication to service is why many of the world's major corporations are counted amongst Ladas & Parry's clients. www.ladasdomains.com

Note Pad & Pen Sponsor

Rouse is a leading international Intellectual Property (IP) consultancy, providing the full range of IP services to many of the world’s leading IP owners. Since it began in the UK in 1990, the business has focused solely on IP. It currently has 16 offices in nine countries around the world and is regularly ranked among the leading IP practices in the various jurisdictions in whoperates. Its client list, which includes many of the world’s major IP owners, has been described as ‘legendary’. Its IP professionals come from a wide range of disciplines & backgrounds, including lawyers, patent and trade mark attorneys, IP reseatechnical skills with practical ‘onenthusiasm for its clients businesses.


At Ladas & Parry LLP, protecting our client’s intellectual property is not only our main focus but it is our only focus and has been so for nearly 100 years in the United States and abroad.Our attorneys’ extensive experience is broad ranging from patents, trademarks, and copyright / entertainment law, to litigation, licensing, franchising, and other legal areas dealing with technology. Our patent, trademark and domain watch and maintenance services provide our clients with unparalleled support. Ladas & Parry is also uniquely qualified to help your organization protect its brands on the Internet through its Digital Brands practice and the top

strar Ladas Domains: the world's only domain registrar and domain portfolio management company affiliated with an intellectual property law firm. This combination of experience and dedication to service is why many of the world's major

nted amongst Ladas & Parry's clients.

Rouse is a leading international Intellectual Property (IP) consultancy, providing the full range the world’s leading IP owners. Since it began in the UK in 1990, the

business has focused solely on IP. It currently has 16 offices in nine countries around the world and is regularly ranked among the leading IP practices in the various jurisdictions in whoperates. Its client list, which includes many of the world’s major IP owners, has been

Its IP professionals come from a wide range of disciplines & backgrounds, including lawyers, patent and trade mark attorneys, IP researchers and investigators. They combine specialist technical skills with practical ‘on-the-ground’ know-how, a commercial approach and enthusiasm for its clients businesses. www.iprights.com

17 www.inta.org

At Ladas & Parry LLP, protecting our client’s intellectual property is not only our main focus United States and abroad.

Our attorneys’ extensive experience is broad ranging from patents, trademarks, and copyright / entertainment law, to litigation, licensing, franchising, and other legal areas dealing with

main watch and maintenance services provide our Ladas & Parry is also uniquely qualified to help your

organization protect its brands on the Internet through its Digital Brands practice and the top strar Ladas Domains: the world's only domain registrar and domain

portfolio management company affiliated with an intellectual property law firm. This combination of experience and dedication to service is why many of the world's major

Rouse is a leading international Intellectual Property (IP) consultancy, providing the full range the world’s leading IP owners. Since it began in the UK in 1990, the

business has focused solely on IP. It currently has 16 offices in nine countries around the world and is regularly ranked among the leading IP practices in the various jurisdictions in which it operates. Its client list, which includes many of the world’s major IP owners, has been

Its IP professionals come from a wide range of disciplines & backgrounds, including lawyers, rchers and investigators. They combine specialist

how, a commercial approach and



GOLD SPONSORS

Opening Cocktail Reception Sponsorship

The Treadstone Group, Inc. provides comprehensive and actionable intelligence enabling clients to clear, cancel, oppose, defend, or acquire trademarks; and to recover or acquire domain names. Because The Treadstone Groacquisition of trademarks and domain names, we are renowned for our rigorous selection of investigators and researchers who are the most knowledgeable and proficient in establishing the facts surrounding intended or actual use, and anonymously acquiring rights. www.treadstone.biz

Monday Night Cocktail Reception Sponsorship

IP Management software

With a proven Return on Investment, Patrix provides the Patriciaprofessionals like you who want to reduce costs, minimize risk, improve profitability & increase productivity.

Patricia® is an enterprise wide solution which provides you with swift and secure access to your case data and automatic tracking of IP lifecycles, including laws/regulations, standard forms, time and cost registration, invoicing, customizable reports, document creation, document management and powerful batch processing functionality.

Created by IP professionals for IP profemanagement system uniquely deliveredyours!

Website: www.patrix.com


Cocktail Reception Sponsorship

he Treadstone Group, Inc. provides comprehensive and actionable intelligence enabling clients to clear, cancel, oppose, defend, or acquire trademarks; and to recover or acquire domain names. Because The Treadstone Group, Inc. focuses only on the investigation and acquisition of trademarks and domain names, we are renowned for our rigorous selection of investigators and researchers who are the most knowledgeable and proficient in establishing the

ded or actual use, and anonymously acquiring rights.

Monday Night Cocktail Reception Sponsorship

With a proven Return on Investment, Patrix provides the Patricia® IP management software to professionals like you who want to reduce costs, minimize risk, improve profitability &

is an enterprise wide solution which provides you with swift and secure access to racking of IP lifecycles, including laws/regulations, standard

forms, time and cost registration, invoicing, customizable reports, document creation, document management and powerful batch processing functionality.

Created by IP professionals for IP professionals Patricia® is a fully customizable IP management system uniquely delivered on both Windows and web platforms – the choice is

18 www.inta.org

he Treadstone Group, Inc. provides comprehensive and actionable intelligence enabling clients to clear, cancel, oppose, defend, or acquire trademarks; and to recover or acquire

up, Inc. focuses only on the investigation and acquisition of trademarks and domain names, we are renowned for our rigorous selection of investigators and researchers who are the most knowledgeable and proficient in establishing the

management software to professionals like you who want to reduce costs, minimize risk, improve profitability &

is an enterprise wide solution which provides you with swift and secure access to racking of IP lifecycles, including laws/regulations, standard

forms, time and cost registration, invoicing, customizable reports, document creation,

is a fully customizable IP the choice is



BRONZE SPONSORS Lanyard Sponsor

Intellectual Property & Technology Law, Barristers & Solicitors, Patent & TradeAgents Smart & Biggar/Fetherstonhaugh is Canada’s largest firm practising exclusively in intellectual property and technology law. Since our inception over a century ago, we have been dedicated to one purpose – providing the highest quality advice on intellectual propermatters to leaders in industry and research. We believe that our focus enables us to help our clients develop and commercialize the full potential of their most important business assets. To learn more, please contact any of our four offiwww.smart-biggar.ca/

Marketing Piece Insertion Sponsorship

TM.Biz helps protect trademarks on the top 500 online social media networks.the most relevant social networks based on traffic and popularity rankings.traditional lifecycle of a trademark to social media by offering screening searches, inreports, watches and the ability to reserve usernames on the top 500 social Access to TM.Biz is restricted to trademark professionals. Sign up for an account at http://www.tm.biz Introduced at the Annual INTA meeting in Boston, TM.Biz is a service of EnCirca, a domain name registrar trusted by thousands of trademark owners since 2001.

.


Intellectual Property & Technology Law, Barristers & Solicitors, Patent & Trade

Biggar/Fetherstonhaugh is Canada’s largest firm practising exclusively in intellectual property and technology law. Since our inception over a century ago, we have been dedicated

providing the highest quality advice on intellectual property and technology matters to leaders in industry and research. We believe that our focus enables us to help our clients develop and commercialize the full potential of their most important business assets. To learn more, please contact any of our four offices across Canada or visit us online

Marketing Piece Insertion Sponsorship

TM.Biz helps protect trademarks on the top 500 online social media networks. We focus on relevant social networks based on traffic and popularity rankings. TM.Biz extends the

traditional lifecycle of a trademark to social media by offering screening searches, inreports, watches and the ability to reserve usernames on the top 500 social networks.

Access to TM.Biz is restricted to trademark professionals. Sign up for an account at

Introduced at the Annual INTA meeting in Boston, TM.Biz is a service of EnCirca, a domain registrar trusted by thousands of trademark owners since 2001.

19 www.inta.org

Intellectual Property & Technology Law, Barristers & Solicitors, Patent & Trade-mark

Biggar/Fetherstonhaugh is Canada’s largest firm practising exclusively in intellectual property and technology law. Since our inception over a century ago, we have been dedicated

ty and technology matters to leaders in industry and research. We believe that our focus enables us to help our clients develop and commercialize the full potential of their most important business assets. To

visit us online at

We focus on TM.Biz extends the

traditional lifecycle of a trademark to social media by offering screening searches, in-use networks.

Access to TM.Biz is restricted to trademark professionals. Sign up for an account at

Introduced at the Annual INTA meeting in Boston, TM.Biz is a service of EnCirca, a domain



Exhibitors

Booth # Exhibitor 6 CheckMark Network15 Computer Packages Inc.1 Corporation Service Company7 CPA Global 5 CT Corsearch12 Dennemeyer & Co., LLC3 Intellectual Property Online Ltd4 Kessler International14 Key-Systems USA, Inc.8 Marksmen 11 National Trademark Investigations2 Patrix 10 Thomson CompuMark9 TM Secure 13 The Treadstone Group, Inc.


CheckMark Network Computer Packages Inc. Corporation Service Company

CT Corsearch / Edital Dennemeyer & Co., LLC Intellectual Property Online Ltd Kessler International

Systems USA, Inc.

National Trademark Investigations

CompuMark

The Treadstone Group, Inc.

20 www.inta.org



EXHIBITORS CheckMark Network Booth #: 6

CheckMark Network provides a variety of brand protection services and workflow tools for the trademark professional. Our integrated watching tools allow you to view your Domain Name, Internet Content, Trademark and Patent watcOur workflow products allow you to more effectively manage your international network of local counsel, providing for online price quotations, forms, ordering and retrieval of information from our online interface. Stop by for a free demo. Website: www.checkmarknetwork.com Computer Packages Inc. Booth #: 15

Profile: Serving the Intellectual Property Community Since 1968

Computer Packages Inc. has over 41 years experience in designing and customizing solutions for the IP community. Our systems include unlimited local support throughout tand Europe. Unique to CPI is our cost reduction annuity service with paperless annuity management. New to CPI is our Real Time Patent System, which redupatent management by downloading electronic patent office data attached directly to your patent system. Another unique CPI Service is our Patent Data Audit Service, essential for acquisitions and divestitures. Website: www.computerpackages.com Corporation Service CompanyBooth #: 1 Profile: Trademark, Domain Management and Brand Monitoring Services Corporation Service Company provides legal and financial services for many of the world’s largest companies, law firms, and and costs for clients by providing corporate identity protection, corporate governance and compliance, litigation and matter management, and deal and transaction support services. CSC is the only trusted partner that can help you navigate and balance the challenges associated with doing everything from screening and clearing new brands to monitoring and enforcing against infringement with just one call. Website: www.cscprotectsbrands.com


CheckMark Network provides a variety of brand protection services and workflow tools for the trademark professional. Our integrated watching tools allow you to view your Domain Name, Internet Content, Trademark and Patent watching notices through the same online interface. Our workflow products allow you to more effectively manage your international network of local counsel, providing for online price quotations, forms, ordering and retrieval of

rface. Stop by for a free demo.

www.checkmarknetwork.com

: Serving the Intellectual Property Community Since 1968

Computer Packages Inc. has over 41 years experience in designing and customizing solutions for the IP community. Our systems include unlimited local support throughout t

is our cost reduction annuity service with paperless annuity management. New to CPI is our Real Time Patent System, which reduces risks and improves patent management by downloading electronic patent office data attached directly to your

Another unique CPI Service is our Patent Data Audit Service, essential for

puterpackages.com

Corporation Service Company

Trademark, Domain Management and Brand Monitoring Services

Corporation Service Company provides legal and financial services for many of the world’s largest companies, law firms, and financial institutions. Founded in 1899, CSC reduces risks and costs for clients by providing corporate identity protection, corporate governance and compliance, litigation and matter management, and deal and transaction support services. CSC

rusted partner that can help you navigate and balance the challenges associated with doing everything from screening and clearing new brands to monitoring and enforcing against

www.cscprotectsbrands.com

21 www.inta.org

CheckMark Network provides a variety of brand protection services and workflow tools for the trademark professional. Our integrated watching tools allow you to view your Domain Name,

hing notices through the same online interface. Our workflow products allow you to more effectively manage your international network of local counsel, providing for online price quotations, forms, ordering and retrieval of

Computer Packages Inc. has over 41 years experience in designing and customizing software solutions for the IP community. Our systems include unlimited local support throughout the US

is our cost reduction annuity service with paperless annuity ces risks and improves

patent management by downloading electronic patent office data attached directly to your Another unique CPI Service is our Patent Data Audit Service, essential for

Corporation Service Company provides legal and financial services for many of the world’s financial institutions. Founded in 1899, CSC reduces risks

and costs for clients by providing corporate identity protection, corporate governance and compliance, litigation and matter management, and deal and transaction support services. CSC

rusted partner that can help you navigate and balance the challenges associated with doing everything from screening and clearing new brands to monitoring and enforcing against



CPA North America Booth #: 7 Profile: Intellectual property management and outsourced legal support services With clients in over 100 countries, CPA Global is a leading provider of outsourced legal support services and the world's top intellectual propertyin 1969, CPA Global provides lifecycle management services for intellectual property such as patent, design and trademark searching, watching, renewals, and portfolio strategy. CPA Global is also a leader in the growing market for outsourced contract management and litigation support services, helping law firms and corporations to realize value by managing risk, cost and capacity. CPA Global employs more than 1,200 people in 16 offices in eight countries. For further information, please visit www.cpaglobal.com. Website: www.cpaglobal.com CT Corsearch/ Edital Booth #: 5 Profile: Trademark Research Services CT Corsearch, a Wolters Kluwerprofessionals that combine the highest quality data, reliability, and completeness in the industry. With its recent acquisition of Edital, Corsearch expands its global coverage while continuing a tradition of innovations for the trademark industry.industry’s first web-enabled desktop application introduces exceptional power, speed and flexibility! Stop by booth #5 to see the latest in search review with the ability to work wwithout an internet connection, the latest in Domain Registration and Management, and Web Monitoring, along with worldwide screening boasting the most trademark databases in the industry and watching services that offer unique filtering options to r Website: www.ctcorsearch.com Dennemeyer & Co. Booth #: 12

Profile: Global Full Service IP Management

For more than 45 years DennemeyerIP management, and has established itself as the premier resource for comprehensive intellectual asset services.

With an extensive network of local agents and associates, Dennemeyer provides unefficiency and unmatched cost-effectiveness.and Patent Portfolio Services, our IP Consulting services, and our temporary staffing services.


Intellectual property management and outsourced legal support services

With clients in over 100 countries, CPA Global is a leading provider of outsourced legal support services and the world's top intellectual property (IP) management specialist. Founded in 1969, CPA Global provides lifecycle management services for intellectual property such as patent, design and trademark searching, watching, renewals, and portfolio strategy. CPA Global

market for outsourced contract management and litigation support services, helping law firms and corporations to realize value by managing risk, cost and capacity. CPA Global employs more than 1,200 people in 16 offices in eight countries. For

ormation, please visit www.cpaglobal.com.

Trademark Research Services

CT Corsearch, a Wolters Kluwer business, provides innovative solutions for trademark professionals that combine the highest quality data, reliability, and completeness in the

With its recent acquisition of Edital, Corsearch expands its global coverage while ition of innovations for the trademark industry. In 2010, A2 Beyond

enabled desktop application introduces exceptional power, speed and Stop by booth #5 to see the latest in search review with the ability to work w

without an internet connection, the latest in Domain Registration and Management, and Web Monitoring, along with worldwide screening boasting the most trademark databases in the industry and watching services that offer unique filtering options to reduce junk records.

/ www.edital.com

Global Full Service IP Management

For more than 45 years Dennemeyer has been the industry’s first choice for full-IP management, and has established itself as the premier resource for comprehensive

With an extensive network of local agents and associates, Dennemeyer provides uneffectiveness. You’ll benefit from our high-quality Trademark

and Patent Portfolio Services, our IP Consulting services, and our temporary staffing services.

22 www.inta.org

Intellectual property management and outsourced legal support services

With clients in over 100 countries, CPA Global is a leading provider of outsourced legal (IP) management specialist. Founded

in 1969, CPA Global provides lifecycle management services for intellectual property such as patent, design and trademark searching, watching, renewals, and portfolio strategy. CPA Global

market for outsourced contract management and litigation support services, helping law firms and corporations to realize value by managing risk, cost and capacity. CPA Global employs more than 1,200 people in 16 offices in eight countries. For

business, provides innovative solutions for trademark professionals that combine the highest quality data, reliability, and completeness in the

With its recent acquisition of Edital, Corsearch expands its global coverage while In 2010, A2 Beyond – the

enabled desktop application introduces exceptional power, speed and Stop by booth #5 to see the latest in search review with the ability to work with or

without an internet connection, the latest in Domain Registration and Management, and Web Monitoring, along with worldwide screening boasting the most trademark databases in the

educe junk records.

-service, global IP management, and has established itself as the premier resource for comprehensive

With an extensive network of local agents and associates, Dennemeyer provides unparalleled quality Trademark

and Patent Portfolio Services, our IP Consulting services, and our temporary staffing services.



Dennemeyer also offers industrycombines the advantages of clienthigh-performing system that can also be customized by the user.

Website: www.dennemeyer.com

Intellectual Property Online LtdBooth #: 3 Profile: Trademark Management, Docketing & Searching Software Intellectual Property Online will exhibitand searching system with modules for trademark recoassignments, searches, patents, registered designs, customs registration and case management.WebTMS includes wizards for workflow automation, report generator, Word merge, integrated attached documents and data downonline without any investment in hardware or software, or install it on your own servers. Website: www.ippo.com

Kessler International Booth #: 4 Profile: Premier Global Investigative Firm Specializing in Brand Protection Kessler International is the premier global investigative firm with over 20 years experience specializing in intellectual property investigations and acquisitions. Kessler focuses on assiFortune 500 companies, intellectual property law firms, and brand owners worldwide. Our diversified staff of professionals is experienced in conducting trademark intrademark acquisitions, domain name acquisitions, patent and copyaudits, anti-counterfeiting and antiKessler International implements proven intellectual property protection programs to provide its clients with precise, accurate and complbecause there is a difference.® Website: www.investigation.com Profile: Domain Name Administration, Brand Monitoring and TLD Services Company Description: Key-Systems USA, is a wholly owned subsidiary of ICANN accredited registrar Key-Systems GmbH. Key

Key-Systems USA, Inc. Booth #: 14


Dennemeyer also offers industry-leading software solutions. Our newest software, DIAMS iQ, combines the advantages of client-server and web-based systems to provide an ease of use,

performing system that can also be customized by the user.

com

ntellectual Property Online Ltd

: Trademark Management, Docketing & Searching Software

Intellectual Property Online will exhibit WebTMS. A browser based management, docketing and searching system with modules for trademark records, domain names, contracts, disputes, assignments, searches, patents, registered designs, customs registration and case management.

includes wizards for workflow automation, report generator, Word merge, integrated attached documents and data downloads from 25 Patent Office sites. Use the hosted system online without any investment in hardware or software, or install it on your own servers.

Premier Global Investigative Firm Specializing in Brand Protection

Kessler International is the premier global investigative firm with over 20 years experience specializing in intellectual property investigations and acquisitions. Kessler focuses on assiFortune 500 companies, intellectual property law firms, and brand owners worldwide. Our diversified staff of professionals is experienced in conducting trademark in-use investigations, trademark acquisitions, domain name acquisitions, patent and copyright investigations, brand

counterfeiting and anti-diversion programs, and Internet monitoring programs. Kessler International implements proven intellectual property protection programs to provide its clients with precise, accurate and complete trademark services. Kessler International...

www.investigation.com

: Domain Name Administration, Brand Monitoring and TLD Services

Systems USA, is a wholly owned subsidiary of ICANN accredited Systems GmbH. Key-Systems GmbH is a provider of domain names and related

23 www.inta.org

ions. Our newest software, DIAMS iQ, based systems to provide an ease of use,

. A browser based management, docketing rds, domain names, contracts, disputes,

assignments, searches, patents, registered designs, customs registration and case management. includes wizards for workflow automation, report generator, Word merge, integrated

loads from 25 Patent Office sites. Use the hosted system online without any investment in hardware or software, or install it on your own servers.

Kessler International is the premier global investigative firm with over 20 years experience specializing in intellectual property investigations and acquisitions. Kessler focuses on assisting Fortune 500 companies, intellectual property law firms, and brand owners worldwide. Our

use investigations, right investigations, brand

diversion programs, and Internet monitoring programs. Kessler International implements proven intellectual property protection programs to provide

ete trademark services. Kessler International...

Systems USA, is a wholly owned subsidiary of ICANN accredited Systems GmbH is a provider of domain names and related



services with more than 2.5 million domains under management and has reached a leading market position selling domain names, web hosting and DNS services to customers all over the world. As of May 2009, the German based company also has a US branch: KeyInc. incorporated in Wilmington, Delaware. The latest product, BrandShelter, offers companies and organizations domain administration and brand monitoring services. BrandShelter also offers registry and consultation services for the application for and operatdomain. Website: www.key-systems.net Marksmen Booth #: 8 Profile: Investigates, patrols and negotiates IP rights worldwide. Founded in 1998 by an experienced team packing business savvy and undercover know how, Marksmen has inexorably become a worldwide leader in IP investigative services. Our international reputation and the trust placed in us by Global 1000 companies who requservices is due to our industry expertise, proprietary techniques, a certain charm and the effective use of technology. We have conducted over 60,000 IP investigations to date across the globe including trademark clearance and enforcement, patent lacquisitions, and online brand monitoring. We are successful because we deliver high quality information quickly, tactfully and reliably. Website: www.marksmen.com National Trademark InvestigationsBooth #: 11

Profile: Investigative services for brand acquisition, protection and litigation

National Trademark Investigations (NTI) is a licensed private investigation firm specializing in intellectual property issues (CA PI 24462). Services include comprehensive trademark ininvestigations which provide information on the current or historic use or nonNTI can also complete anonymous documented evidentiary product purchasnational network of front companies, providing a choice of venue. NTI also provides anonymous domain name negotiation and acquisition services, antipiracy services, and litigation support services including surveilladetermining the current whereabouts of individuals.

Website: www.nationaltrademarkinvestigations.com


more than 2.5 million domains under management and has reached a leading market position selling domain names, web hosting and DNS services to customers all over the world. As of May 2009, the German based company also has a US branch: Key-

. incorporated in Wilmington, Delaware. The latest product, BrandShelter, offers companies and organizations domain administration and brand monitoring services. BrandShelter also offers registry and consultation services for the application for and operation of a top

/ www.BrandShelter.com

Investigates, patrols and negotiates IP rights worldwide.

Founded in 1998 by an experienced team packing business savvy and undercover know how, Marksmen has inexorably become a worldwide leader in IP investigative services. Our international reputation and the trust placed in us by Global 1000 companies who requservices is due to our industry expertise, proprietary techniques, a certain charm and the effective use of technology. We have conducted over 60,000 IP investigations to date across the globe including trademark clearance and enforcement, patent litigation support, anonymous IP acquisitions, and online brand monitoring. We are successful because we deliver high quality information quickly, tactfully and reliably.

National Trademark Investigations

Investigative services for brand acquisition, protection and litigation

National Trademark Investigations (NTI) is a licensed private investigation firm specializing in intellectual property issues (CA PI 24462). Services include comprehensive trademark ininvestigations which provide information on the current or historic use or non-use of a mark. NTI can also complete anonymous documented evidentiary product purchases through our national network of front companies, providing a choice of venue. NTI also provides anonymous domain name negotiation and acquisition services, anti-counterfeiting and antipiracy services, and litigation support services including surveillance, asset investigations and determining the current whereabouts of individuals.

www.nationaltrademarkinvestigations.com

24 www.inta.org

more than 2.5 million domains under management and has reached a leading market position selling domain names, web hosting and DNS services to customers all over the

-Systems USA, . incorporated in Wilmington, Delaware. The latest product, BrandShelter, offers companies

and organizations domain administration and brand monitoring services. BrandShelter also ion of a top-level

Founded in 1998 by an experienced team packing business savvy and undercover know how, Marksmen has inexorably become a worldwide leader in IP investigative services. Our international reputation and the trust placed in us by Global 1000 companies who require our services is due to our industry expertise, proprietary techniques, a certain charm and the effective use of technology. We have conducted over 60,000 IP investigations to date across the

itigation support, anonymous IP acquisitions, and online brand monitoring. We are successful because we deliver high quality

National Trademark Investigations (NTI) is a licensed private investigation firm specializing in intellectual property issues (CA PI 24462). Services include comprehensive trademark in-use

use of a mark. es through our

national network of front companies, providing a choice of venue. NTI also provides counterfeiting and anti-

nce, asset investigations and



Patrix Booth #: 2

With a proven Return on Investment, professionals like you who want to reduce costs, minimize risk, improve profitability & increase productivity.

Patricia® is an enterprise wide solution which provides you with swift and secure access to your case data and automatic tracking of IP lifecycles, including laws/regulations, standard forms, time and cost registration, invoicing, customizable reports, document creadocument management and powerful batch processing functionality.

Created by IP professionals for IP professionals Patriciamanagement system uniquely deliveredyours!

Website: www.patrix.com Thomson CompuMark Booth #: 10 Profile: The global leader in trademark research, brand protection and copyright services. Thomson CompuMark offers the industry’s broadestprotection solutions, backed by superior customer service. Innovative products like the SERION® integrated online trademark environment and SAEGIS® online trademark screening help you achieve greater certainty, while and managing trademark portfolios. Website: www.Compumark.thomson.com TM Secure Booth #: 9 TM Secure assists individuals, businesses and organizations in detecting misuse of their brands and identities by domain name registrants. Through us, you can monitor and protect your trademarks more effectively. Our webreports of domain names that blatantly misrepresent brands and provides quick access to potential evidence to facilitate the recovery of domain names. Depending on your needs and capabilities, we can also take further action on your behalexperts is capable of handling special requests. The select number of clients we work with ensures that you will receive our fullest attention. Website: www.tmsecure.com


With a proven Return on Investment, Patrix provides the Patricia® IP management software to professionals like you who want to reduce costs, minimize risk, improve profitability &

is an enterprise wide solution which provides you with swift and secure access to your case data and automatic tracking of IP lifecycles, including laws/regulations, standard forms, time and cost registration, invoicing, customizable reports, document creadocument management and powerful batch processing functionality.

Created by IP professionals for IP professionals Patricia® is a fully customizable IP management system uniquely delivered on both Windows and web platforms – the choice is

: The global leader in trademark research, brand protection and copyright services.

Thomson CompuMark offers the industry’s broadest range of trademark research and brand protection solutions, backed by superior customer service. Innovative products like the SERION® integrated online trademark environment and SAEGIS® online trademark screening help you achieve greater certainty, while reducing the time, cost, and complexity of researching and managing trademark portfolios. 1 800 692 8833

: www.Compumark.thomson.com

TM Secure assists individuals, businesses and organizations in detecting misuse of their brands and identities by domain name registrants. Through us, you can monitor and protect your trademarks more effectively. Our web-based domain name scanning service speedily compiles reports of domain names that blatantly misrepresent brands and provides quick access to potential evidence to facilitate the recovery of domain names. Depending on your needs and capabilities, we can also take further action on your behalf. TM Secure's experienced team of experts is capable of handling special requests. The select number of clients we work with ensures that you will receive our fullest attention.

25 www.inta.org

IP management software to professionals like you who want to reduce costs, minimize risk, improve profitability &

is an enterprise wide solution which provides you with swift and secure access to your case data and automatic tracking of IP lifecycles, including laws/regulations, standard forms, time and cost registration, invoicing, customizable reports, document creation,

is a fully customizable IP the choice is

: The global leader in trademark research, brand protection and copyright services.

range of trademark research and brand protection solutions, backed by superior customer service. Innovative products like the SERION® integrated online trademark environment and SAEGIS® online trademark screening

reducing the time, cost, and complexity of researching

TM Secure assists individuals, businesses and organizations in detecting misuse of their brands and identities by domain name registrants. Through us, you can monitor and protect your

speedily compiles reports of domain names that blatantly misrepresent brands and provides quick access to potential evidence to facilitate the recovery of domain names. Depending on your needs and

f. TM Secure's experienced team of experts is capable of handling special requests. The select number of clients we work with



The Treadstone Group, Inc. Booth #: 13 Many of the world's largest brand owners and law firms trust The Treadstone Group, Inc. to investigate, enforce and acquire Intellectual Property Rights. Unlike "onestop" investigation firms, we specialize in establishing the facts surrounding the intended or atrademarks and domain names. To prevent pricediverse and carefully selected incorporated entities enable us to anonymously negotiate for and acquire desired I.P. assets, whether they are trademarkmenu-based fees. Website: www.treadstonegroup.com


of the world's largest brand owners and law firms trust The Treadstone Group, Inc. to investigate, enforce and acquire Intellectual Property Rights. Unlike "onestop" investigation firms, we specialize in establishing the facts surrounding the intended or actual uses of trademarks and domain names. To prevent price-gouging or to safeguard marketing plans, our diverse and carefully selected incorporated entities enable us to anonymously negotiate for and acquire desired I.P. assets, whether they are trademarks, patents or domain names. Fixed

: www.treadstonegroup.com

26 www.inta.org

of the world's largest brand owners and law firms trust The Treadstone Group, Inc. to investigate, enforce and acquire Intellectual Property Rights. Unlike "onestop" investigation

ctual uses of gouging or to safeguard marketing plans, our

diverse and carefully selected incorporated entities enable us to anonymously negotiate for and s, patents or domain names. Fixed-rate,



Project Team Exceptional topics, faculty and presentations have come to distinguish INTA programs and earn them an unmatched reputation in the field of trademark law and practice. INTA owes this achievement to the many volunteers who so willingly contribute their time and energy to this effort. INTA would like to thank the Project Team for its excellent work in planning and presenting this conference. Trademark Administrators Committee Liaisons: Deborah Hampton, Limited Brands (United States)Virginia Smith, Exxon Mobil Corporation (United States) Project Team Rhonda Hetman, Co-Chair, Circle R Trademark Services Corp. (United States)Debra Hughes, Co-Chair, American Red Cross (United States)Barbara L. Cloherty, E. & J. Gallo Winery (United States)Sheila Francis, Rouse (United States)De Ann Freitag, Del Monte Foods (United States)Catherine Goe, Mayback & Hoffman, P.A. (United States)Elizabeth Gouthro, Fasken Martineau DuMoulin LLP (Canada)Eduardo Kleinberg, Basham, Ringe y Correa S.C. (Mexico)Brian J. Morgan, Marks & Clerk (United Kingdom)Auma Reggy, Arnall Golden Gregory, LLP (United States) INTA Staff Liaisons Charyle M. Clark, Senior Programs Developer Paula Lee, Senior Exhibits & Sponsorship Planner


Exceptional topics, faculty and presentations have come to distinguish INTA programs and earn them the field of trademark law and practice. INTA owes this achievement to the

many volunteers who so willingly contribute their time and energy to this effort.

INTA would like to thank the Project Team for its excellent work in planning and presenting this

Trademark Administrators Committee Liaisons:

Limited Brands (United States) Exxon Mobil Corporation (United States)

Chair, Circle R Trademark Services Corp. (United States) Chair, American Red Cross (United States)

E. & J. Gallo Winery (United States) Rouse (United States) Del Monte Foods (United States)

Mayback & Hoffman, P.A. (United States) Fasken Martineau DuMoulin LLP (Canada) Basham, Ringe y Correa S.C. (Mexico)

Marks & Clerk (United Kingdom) Arnall Golden Gregory, LLP (United States)

Senior Programs Developer Senior Exhibits & Sponsorship Planner

27 www.inta.org

Exceptional topics, faculty and presentations have come to distinguish INTA programs and earn them the field of trademark law and practice. INTA owes this achievement to the

INTA would like to thank the Project Team for its excellent work in planning and presenting this

2010 trademark administrators conference trademark administrators... · 4:00 p.m. – 5:15 p.m....

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