2010: the year of web typography - webdirections

96
Jason Cranford Teague jasonspeaking.com | @jasonspeaking Web Directions USA 28 July 2010 2010 The Year of Web Typography

Upload: jason-cranfordteague

Post on 27-Jan-2015

111 views

Category:

Design


7 download

DESCRIPTION

For almost 15 years, Web designers have had a list of 10 “Core Web fonts” to choose from. Many ask, “Why can’t I just download a font file from my Web server the same way I can an image?” Well, actually, you can. The verbiage for font linking is a little different than images, but the syntax for Webfont linking has been around for over 10 years as a part of the CSS standard. Web typography expert Jason Cranford Teague shows you how to apply the principles of fluid typography, to choose, find and use Webfonts and create your unique typographic voice. Come and find out why 2010 is going to be the year of Web typography.

TRANSCRIPT

Page 1: 2010: The Year of Web Typography - WebDirections

Jason Cranford Teaguejasonspeaking.com | @jasonspeaking

Web Directions USA28 July 2010

2010The Year of Web Typography

Page 2: 2010: The Year of Web Typography - WebDirections

@fluidwebtypefluidwebtype.info/web-directions

Page 3: 2010: The Year of Web Typography - WebDirections

Q:What do these 3 Thingshave in common?

Page 4: 2010: The Year of Web Typography - WebDirections

Flying Cars

Page 5: 2010: The Year of Web Typography - WebDirections

Trips to Jupiter

Page 6: 2010: The Year of Web Typography - WebDirections

Webfonts

Page 7: 2010: The Year of Web Typography - WebDirections

A:20103 things I was supposed to have.

Page 8: 2010: The Year of Web Typography - WebDirections

2008

Page 9: 2010: The Year of Web Typography - WebDirections

20082009

Page 10: 2010: The Year of Web Typography - WebDirections

2010The Year of Web Typography

20082009

Page 11: 2010: The Year of Web Typography - WebDirections

What's New?Webfont SupportEasy font conversionWeb font service bureaus

Page 12: 2010: The Year of Web Typography - WebDirections

Web TypographyUseFindChoose

Page 13: 2010: The Year of Web Typography - WebDirections
Page 14: 2010: The Year of Web Typography - WebDirections

AA A A AAA A A A

AA A A A

A

A

AA A A AA

AA A A AA

Page 15: 2010: The Year of Web Typography - WebDirections

“Type design is an act of plagiarism in itself — you basically recreate the flesh of the same skeleton.”

Alejandro Saraviapampatype.com

Page 16: 2010: The Year of Web Typography - WebDirections

What if everybody looked the same…

…and everybody was UGLY?

Page 17: 2010: The Year of Web Typography - WebDirections

typography::type

voice::speech

Page 18: 2010: The Year of Web Typography - WebDirections

If I say…“I’m going to kill you”

Page 19: 2010: The Year of Web Typography - WebDirections

“I’m going to kill you”

“I’m going to kill you”

“I’m going to kill you”

“I’m going to kill you”

UglyQua

Sybil Green

Synchro LET

Cooper Black

Page 20: 2010: The Year of Web Typography - WebDirections

Brand XBrand D

Brand IBrand H

Brand EBrand BBrand M

Brand F Brand NBrand C

Brand A

Brand GBrand KBrand J Brand Q

Brand X

Brand RBrand TBrand S

Page 21: 2010: The Year of Web Typography - WebDirections
Page 22: 2010: The Year of Web Typography - WebDirections
Page 23: 2010: The Year of Web Typography - WebDirections
Page 24: 2010: The Year of Web Typography - WebDirections

yahoo.com

Page 25: 2010: The Year of Web Typography - WebDirections

aol.com

Page 26: 2010: The Year of Web Typography - WebDirections

msn.com

Page 27: 2010: The Year of Web Typography - WebDirections

Web Typography =HTML + CSS

Page 28: 2010: The Year of Web Typography - WebDirections

Web Typography =Limited Font Choices

Page 29: 2010: The Year of Web Typography - WebDirections

Web Typography =UGLY!!!!!

Page 30: 2010: The Year of Web Typography - WebDirections

Why I WriteBy DORIANNE LAUX on 2.08.10

I have recently begun to think of writing as what Susan Sontag calls “awisdom project” in her forward to Another Beauty, a collection ofautobiographical essays by the great Polish poet Adam Zagajewski.

“…autobiography is an occasion to purge oneself of vanity,while advancing the project of self understanding—call it thewisdom project—which is never completed, however long thelife.”

I am still hard at work on this project of the self. The solitary self, as wellas the self in relation to the world and the unknown universe we swirlaround in, uncertain of our purpose or future. When I wrote the poemsthat would become my first book, I didn’t think of it as a book, but ratheras a need to understand the basic questions that all human beings ask:Who am I? Why am I here? Where am I going? What is beauty? Why isthere suffering? Where is truth? These questions would arise in me in theform of poems, and in making the poems into a collection, I tried toarrange them in a shape, find a path for them to travel to make clearerthose questions. I write to know the questions.

Poem after poem, book after book, the ante is upped. I think this could bewhy it takes so long between books. The poet is working harder each timeto go deeper, farther, layering on or stripping away to find the exact coloror texture, the core or the root, the frail light or the watery dark. I write towork things out. I write to concentrate, to feel a sense of purpose rise upin me. I enjoy the struggle of making a new object to present to the world,a gift made from scratch—whole, unique, edible as bread. And I want thatgift to travel well, packed into an old boat on calm water or hidden insidea greased body diving into a blue pool, a sleek arrow that leaves afeathered silence and wonder in its wake. I like moving, word by word,toward a sense of discovery, toward an awareness of self—a curious,energetic, intelligent, sacred, baffling, depthful, heartful self. I work tofind my subject, something I can sink my teeth into. I live for that flaringup of language, when the words actually carry me, envelope me, grip me.And all the above is why I read poetry, to hear the truth, spoken harshlyor whispered into my ear, to see more clearly the world’s beauty andsadness, to be lifted up and torn down, to be remade, by language, tobecome larger, swollen with life.

I write to add my voice to the sum of voices, to be part of the choir. I writeto be one sequin among the shimmering others, hanging by a thread fromthe evening gown of the world. I write to remember. I write to forgetmyself, to be so completely immersed in the will of the poem that when Ilook up from the page I can still smell the smoke from the house burningin my brain. I write to destroy the blank page, unravel the ink, use up whatI’ve been given and give it away. I write to make the trees shiver at thesliver of sun slipping down the axe blade’s silver lip. I write to hurt myselfagain, to dip my fingertip into the encrusted pool of the wound. I write tobecome someone else, that better, smarter self that lives inside mydumbstruck twin. I write to invite the voices in, to watch the angelwrestle, to feel the devil gather on its haunches and rise. I write to hearmyself breathing. I write to be doing something while I wait to be called tomy appointment with death. I write to be done writing. I write becausewriting is fun.

Editor’s Note: This short essay is from RedThread, Gold Thread: The Poet’s Voice ananthology edited by Alan Cohen. It is a book ofessays by poets on how they came to poetryand why they practice their art. Funds fromthe book are going toward the continuation ofthe annual Power of Poetry Festival held inLogan, Ohio since 2002. You can buy the bookhere.

topics: columnists

1 COMMENT

Jessie Carty said on 2.09.10 at 12:20pm:

Terrific essay, I love the quote and how Dorianne expounds off of that.

Thanks for sharing

POST A COMMENT

Name

Email   Required, will not be published

URL

http://

Comment   Textile permitted

The editors reserve the right to delete comments that areoff-topic, inflammatory, or anonymous.

search

Dorianne Laux is the author of fourbooks of poetry and co-author of The

Poet’s Companion: A Guide to the

Pleasures of Writing Poetry. She hasbeen the recipient of the Oregon BookAward and was short-listed for theLenore Marshall Poetry Prize. She lives

in Raleigh, North Carolina where she teaches poetry at NorthCarolina State University. For more, go to DorianneLaux.com.

Facts About the Moon

Buy from POWELLS

Buy from INDIEBOUND

In her powerful fourth collection,Dorianne Laux once again strikes firefrom neighborhood moments: a quietstreet at dusk, a pool hall, a bare tree.Focusing on the grace of working

people, she captures the pain and beauty of women in all

their variety, caught in the “lunar pull” of our time. more »

Dorianne Laux reads Facts About theMoon

Home / Audio / Video / Columns /

Newsletter / About / Subscribe / Contact

Photo Credits / Author Login

Design by Mandy Brown / A Working Library

audio video columns

newsletter about subscribe

Poems Out Loud

Page 31: 2010: The Year of Web Typography - WebDirections

summerautumn

©acidsmile (unless otherwise stated)

the views expressed throughout this site are my own and do not necessarily reflect those of my employer

When life serves you lemons make lemonade goes the saying and these dayslife does taste like home made lemonade. Some times overly sour, sometimesoverly sweet. On occasion sour but with the grains of sugar crunchy betweenyour teeth. Some things are going extremely well, others very badly and insome cases I have no clue what is going on. Days merge into nights, weekschange and suddenly it’s the end of February and I’m wondering where twomonths of my life have gone and what have I done with them. Existentialquestions aside, everything since the 6th of Jan when I went back to workseems like a blur. Very stressful, too much work, too many variables.Normally I thrive…...

tsimitakis Watch this video: http://slide.com/t/5/5/iRdYgA7YzOlGΣκληρόβίντεογιατηΓάζαfrom web, Mon, Mar 01, 2010 - 15:03:25from web, Mon, Mar 01, 2010 - 15:03:25

tgeorgakopoulos http://twitpic.com/16178x - ΤζάστινΠλιάτσικας(@The_Stranger_gr μεπρόλαβες) #pliatsikasfrom from TwitPicTwitPic, Mon, Mar 01, 2010 - 15:02:46, Mon, Mar 01, 2010 - 15:02:46

djzinc that chat roulette thing is rawfrom web, Mon, Mar 01, 2010 - 15:02:25from web, Mon, Mar 01, 2010 - 15:02:25

2010 - #p52 - loose thoughts - ramblings

1 Comment | leave a comment | read the whole entry24/Feb/2010

@sophiaw happy monday / monthto you too!

Mon, Mar 01, 2010 - 14:00:22, fromTweetDeck

17 February

12 February

27 January

Coming home tonight the last thing I wanted to do was cookand it was something I was dreading all the way home. I hadthe sort of day where a server goes down at 17.10, twentyminutes…

Today I took the opportunity to work from home, somethingthat I don’t do very often, but absolutely had to be done inorder to make some significant progress in what I am…

Over the last few weeks I have been thinking a lot aboutpaying for content. When in November Murdoch…

Rails programming

CSSxHTMLRails programmingJavascript

CSSxHTMLRails programmingJavascript

I have a dream that all my websites will one day existin a Web where they will not be judged by how theylook and behave in each browser, because all browserswill follow the same standards and display them thesame.

This is my hope. With this faith in Web Standards andAccessibility for all people and devices we will be ableto make a better Web. With this faith we will be ableto transform the jangling discords of the browsers to abeautiful symphony of design, functionality andcontent. With this faith we will be able to work better,to play better, to struggle less, knowing that alldevices will treat our work equally & with respect.

Your Email:

Subject: Hello!

Message:

about this site || sitemap

search the site submit

or use the advanced search

Acid Smile

Page 32: 2010: The Year of Web Typography - WebDirections

per piece

per piece

per piece

per piece

per piece

VoicesVoice morphing for your iPhone!

ConvertThe unit converter & calculator

plasma

ParabloxFeed your brain and test yourreflexes!

ClassicsEscape into some of the greateststories ever written

Where To?Make any iPhone function morelike a real GPS device

$199

99¢

99¢

Free

$299

• ContactContact • AboutAbout • BlogBlog SubscribeSubscribeTwitterTwitter

TapTapTap

Page 33: 2010: The Year of Web Typography - WebDirections

Workflow andcollaboration.Content management solutions that don't feel templated.CONTENT MANAGEMENT SYSTEMSDRUPAL CMSALFRESCO WCM

The right tools for the job

Proven tools for engaging experiences.

We leverage many different technologies, frameworks and methodologies to solve problems for

our clients.

Work at Play is continually improving and expanding our knowledge base, processes and

understanding of the latest trends and best practices.

We are passionate in the pursuit of discovering what's possible and what we can bring to our

clients and our agency partners.

Solutions driven.

No matter how big and messy the problems are, we endeavour to ensure we've got the tools to

provide the right solutions.

TOOLBOX

SOCIAL MEDIA STRATEGY

SOCIAL NETWORKINGAPPLICATIONS

FACEBOOK APPLICATIONDEVELOPMENT

TWITTER APPLICATIONDEVELOPMENT

IPHONE APPLICATIONS

CONTENT MANAGEMENTSYSTEMS

ALFRESCO WCM

DRUPAL CONTENTMANAGEMENT SYSTEM

TOOLBOX

SEE OUR WORK

Knowledge trustedWork at Play's CMSexpertise.

VISIT DEQQ

Work at Play launchesthe Deqq iPhoneApplication.

START HERE

Fortune 500companies useDrupal. Is it the rightCMS for you?

Work At Play

Page 34: 2010: The Year of Web Typography - WebDirections

Webfontsor

Web fonts?

Page 35: 2010: The Year of Web Typography - WebDirections

USINGWebfonts

Page 36: 2010: The Year of Web Typography - WebDirections

How many fonts are there?>100 Thousand

Page 37: 2010: The Year of Web Typography - WebDirections

How many fonts are used on the Web?5 Fonts

Page 38: 2010: The Year of Web Typography - WebDirections

Andale Mono

Arial

Arial Black

Comic Sans MS

Courier New

Georgia

ImpactTimes New Roman

Trebuchet MS

Verdana

Page 39: 2010: The Year of Web Typography - WebDirections

Arial

Georgia

Times New Roman

Trebuchet MS

Verdana

Page 40: 2010: The Year of Web Typography - WebDirections

ArialGeorgiaTimes New RomanTrebuchet MSVerdana

Page 41: 2010: The Year of Web Typography - WebDirections

(Pre)InstalledOSSoftware

Page 42: 2010: The Year of Web Typography - WebDirections

Web Safe Fonts~190 Fonts

Page 43: 2010: The Year of Web Typography - WebDirections

Windows & Mac = 59 FontsWeb Safe Fonts

Page 44: 2010: The Year of Web Typography - WebDirections

1 Academy Engraved LET 3-Likely

2 Agency FB bold 4-Less Likely

3 Algerian 4-Less Likely

4 American Typewriter bold 2-Almost Certain

5 Andale Mono 1-Certain

6 Apple Chancery 2-Almost Certain

7 Apple Symbols 2-Almost Certain

8 Arial bold, italic, bold/italic 1-Certain

9 Arial Black 1-Certain

10 Arial Narrow bold, italic, bold/italic 3-Likely

11 Arial Rounded MT Bold bold 3-Likely

12 Arial Unicode MS 4-Less Likely

13 Bank Gothic 3-Likely

14 Baskerville bold, italic, bold/italic 2-Almost Certain

15 Baskerville Old Face 4-Less Likely

16 Bauhaus 93 4-Less Likely

17 Bell MT bold, italic 4-Less Likely

18 Berlin Sans FB bold 4-Less Likely

19 Berlin Sans FB Demi Bold 4-Less Likely

20 Bernard MT Condensed 4-Less Likely

21 Big Caslon 2-Almost Certain

22 Blackadder ITC 4-Less Likely

23 BlairMDITC TT 3-Likely

24 Bodoni MT bold, italic 4-Less Likely

25 Bodoni MT Condensed bold, italic, bold/italic 4-Less Likely

26 Bodoni MT Poster Compressed 4-Less Likely

Websafe Fontsß3Introduction | TBD | Back to Fluid Web Type !

Font NameFont Name Weight and StyleWeight and Style OSOS RankRank SampleSample

Web Safe Fonts

Page 45: 2010: The Year of Web Typography - WebDirections

← Increase Your Font Stacks with Font Matrix

!"#$%&'()')(*#+',-*./0.'1%#2'!"3'"*.'4%*.(1+'(50$"#%*6+7+#08+9'!%3$(+()#':))%30'"*.';.(,0'<$0"#%=0'>-%#0

Mac OS Windows OS Office WindowsOfficeMac Adobe Creative Suite

OS XTiger

OS XLeopard

WindowsXP SP2

WindowsVista

Office2003

Office2007

Office2004

Acrobat7

IllustratorCS2

InDesignCS2

CS2extras

CS3install

CS3disk

Adobe Caslon Pro x x x

Adobe Garamond Pro x x x

Adobe Jenson Pro x

Agency FB x x

Agency FB Bold x x

American Typewriter x x

Andale Mono x x x x x x

Apple Chancery x x

Arial x x x x x x

Arial Black x x x x x x

Arial Narrow x x x x x

Arial Rounded MT Bold x x x x x

Arial Unicode MS x x x

Arno Pro x

Baskerville x x

Baskerville Old Face x x x

Bauhaus 93 x x x

Bell Gothic Std x

Bell MT x x x

Berlin Sans FB x x

Bernard MT Condensed x x x

Bernhard Modern Std x x

Bickham Script Pro x x

Big Caslon x x

Blackadder ITC x x

Bodoni MT x x

Bodoni MT Black x x

Bodoni MT Condensed x x

Bodoni MT PosterCompressed

x x

Book Antiqua x x x

Bookman Old Style x x x

Bradley Hand ITC x x

Braggadocio x

Britannic Bold x x x

Broadway x x

Brush Script MT x x x

Brush Script MTItalic

x x

Caflisch Script Pro x x

!"#$%&$ x x

Californian FB x x

Calisto MT x x x

!"#$%&" x x

!"#$"%" x x

Castellar x x

Centaur x x

Century Gothic x x x

Century Old StyleStd

x

Century Schoolbook x x x

Chalkboard x x

Chaparral Pro x x

Charlemagne Std x x

Chiller x x

Cochin x x

Colonna MT x x x

Comic Sans MS x x x x x x

!"#$"%&$ x x

!"#$%&#%'& x x

Cooper Black x x x

Matrix of Fonts

Page 46: 2010: The Year of Web Typography - WebDirections

WebfontsAny font?

Page 47: 2010: The Year of Web Typography - WebDirections

font-­‐family:  verdana,  arial,  sans-­‐serif;

star understudy understudyweb-safe core web generic

Page 48: 2010: The Year of Web Typography - WebDirections

Diavlo

Page 49: 2010: The Year of Web Typography - WebDirections

name you give it

...  }@font-­‐face  { font-­‐family:  Diavlo;src:  url('fonts/Diavlo_BOOK_II_37.otf');}

font-­‐family:  'body  copy';src:  url('fonts/Diavlo_BOOK_II_37.otf');}

path to font file

font-­‐family:  'body  copy';src:  local(Diavlo)          url('fonts/Diavlo_BOOK_II_37.otf');font-­‐style:  normal;font-­‐weight:  normal;font-­‐stretch:  normal;font-­‐variant:  normal;}

font properties

local name

Page 50: 2010: The Year of Web Typography - WebDirections

tahoma,  arial,  sans-­‐serif;diavlo,  verdana,  arial,  sans-­‐serif;font-­‐family:  

name you gave it

'body  copy',  verdana,  arial,  sans-­‐serif;

Page 51: 2010: The Year of Web Typography - WebDirections

True Type (.ttf)Open Type (.otf)

File Formats

Page 52: 2010: The Year of Web Typography - WebDirections

Embedded Open Type(.eot)EOT Lite (.eot)

File Formats

Page 53: 2010: The Year of Web Typography - WebDirections

Scalable Vector Graphics (.svg)File Formats

Page 54: 2010: The Year of Web Typography - WebDirections

Web Open Font Format (.woff)File Formats

Page 55: 2010: The Year of Web Typography - WebDirections

Browser Font Support

EOT/EOT LITE

TTF/OTF

SVG

WOFF

✔ ✔ ✔ ✔

✔ ✔ ✔

Coming Soon! ✔ ? Coming Soon! Coming Soon!

Page 56: 2010: The Year of Web Typography - WebDirections

SVG or WOFF???

Page 57: 2010: The Year of Web Typography - WebDirections

src:  local('☺'),

font-­‐family:  'body  copy';src:  url('fonts/Diavlo_BOOK.otf');}

font-­‐family:  'body  copy';src:  url('fonts/Diavlo_BOOK.eot');

         url('fonts/Diavlo_BOOK.woff')                    format('woff');          url('fonts/Diavlo_BOOK.otf')                    format('opentype');          url('fonts/Diavlo_BOOK.svg#diavlo-­‐regular')                    format('svg');}

@font-­‐face  {

EOT for IE

Local NameWOFF

OTF/TTF

SVG

Page 58: 2010: The Year of Web Typography - WebDirections

Sub-setting = Compression

Page 59: 2010: The Year of Web Typography - WebDirections

EULAEnd User License Agreement

Page 60: 2010: The Year of Web Typography - WebDirections

IPIntellectual Property

Page 61: 2010: The Year of Web Typography - WebDirections

Exljbris

Page 62: 2010: The Year of Web Typography - WebDirections

Emigre

Page 63: 2010: The Year of Web Typography - WebDirections

Chank

Page 64: 2010: The Year of Web Typography - WebDirections

sIFR & CufónWhat about

Page 65: 2010: The Year of Web Typography - WebDirections

FINDINGWebfonts

Page 66: 2010: The Year of Web Typography - WebDirections

Webfonts SourcesLicensed WebfontsWebfont Service Bureaus

Page 67: 2010: The Year of Web Typography - WebDirections

Licensed FontsUnder Your Control

Page 68: 2010: The Year of Web Typography - WebDirections

Fonts Blog Help CART (0)FAVORITES (0)HISTORY

Copyright © 2009 FontShop USA | Proud sponsor of ATypI | Shop Region: USA & Canada

Founded by Erik Spiekermann andNeville Brody in 1989, FontShopis the original independentretailer of digital type. We offermore than 100,000 fonts fromdozens of expert-selectedfoundries, including our housebrand: FontFont.

FontFeed.comFontStruct.comFontBook.comTypeNavigatorFontFont Microsites

Get FontShop News

Enter email address

FontShop NewsNew and NotableTypographic TidbitsTypography 101: What’s thedifference between Std and Pro?New Foundry: Hubert JochamNew Fonts: CastleType

The FontFeedThe Best of FontFonts on the We...Designpreis Deutschland 2010 La...FIFTY|1: The New FontFont Relea...FontCast #9 — TypeTogetherThe 1879 Spencerian Compendium...

New FontsVerse Sans OTVerse Serif OTVoice OTVoice Serif OTGoudy Trajan Pack OTCarisma Package OTCarisma Inline OT

BestsellersSuomi Hand Script OTFF DIN OTEstilo RegularKlavika Basic OTOlicana Smooth OTFF DIN ProEstilo Script

Font ServicesCustom TypeHandFont

HelpType ResearchFont InstallationEducationLicense AgreementsMUL InformationFAQGlossaryOpenType

About UsMeet the StaffWhy FontShop?

Contact & Follow

Email

Facebook

Flickr

Twitter

Late edition towebfonts showcasehttp://ow.ly/16BVGZ— http://liftux.comuses FF Dagnyhttp://j.mp/8KvDieeven on their tastycontact form

Log InEnglishCelebrating 20 years!

We welcome four new foundries toFontShop.com: Hubert Jocham, CastleType, HvD Fonts, and ReType. Seethem all.

A font to benefit victims of theHaiti earthquake.

The FontFeed is a daily dispatch of recommendedfonts, typography techniques, and inspirationalexamples of digital type at work in the real world.

Important developments, from new products tonew website features - anything that affects theway you use FontShop.com

Search for fonts...

Get StartedBrowse & buy fonts ▶Browse by Category,Foundry, or Designer. Orlet our research team dothe work for you.

Discover new type ▶Our blog is updatedfrequently with fresh fontsand recommendations, theNewsletter brings thelatest to your email inbox,or discover type in printwith FontBook.

Get smart ▶Expert advice on formats,installation, or licensing isjust a click or Call away.

Voice Embryo Goudy Trajan

Browse Fonts

CategoryFoundryDesignerRandomGallery

Top Fonts

New FontsBestsellersStaff Picks

Your Fonts

HistoryFavorites

FontFont

Page 69: 2010: The Year of Web Typography - WebDirections

ONLY THE BESTCOMMERCIAL-USE FREE FONTSFree fonts have met their match. We know how hard it is to find

quality freeware that is licensed for commercial work. We've done

the hard work, hand-selecting these typefaces and presenting them

in an easy-to-use format. Here are some of our favorites:

Find Fonts

| View | Download TTFPT Sans | 8 Styles | TrueType | Paratype

| View | Download OTF (offsite)Museo Slab | 2 Styles | OpenType | Exljbris

| View | Download OTF (offsite)Museo Sans | 2 Styles | OpenType | Exljbris

| View | Download OTF (offsite)Calluna | 1 Style | OpenType | Exljbris

View | Download TTFAller | 7 Styles | TrueType | Dalton Maag Ltd | Expires: 9/1/10

| View | Download OTFQuicksand | 7 Styles | OpenType | Andrew Paglinawan

| View | Download TTFCantarell | 4 Styles | TrueType | Abattis

| View | Download OTFTitillium Text | 7 Styles | OpenType | Accademia di Belle Arti Urbino

| View | Download OTFChunkFive | 1 Style | OpenType | The League of Moveable Type

| View | Download TTFSansation | 3 Styles | TrueType | Bernd Montag

| View | Download OTF (offsite)MEgalopolis Extra | 1 Style | OpenType | SMeltery

Advertise Here

17172627913942

32426

435

1184762192111

629

Twitter | RSS Feed

FILTER

All Formats

@font-face

STYLE

BlackletterCalligraphicComicDingbatDisplayGrungeHanddrawnInitialsMonospacedNoveltyPixelRetroSans SerifScriptSerifSlab SerifStencilTypewriterTotal Families:

Font Foundries List

ABOUT

Font Squirrel is yourbest resource for FREE,hand-picked, high-quality, commercial-use fonts. Even if thatmeans we send youelsewhere to get them.

WEBFONTS!

Fontspring

FREE

MyFonts Free PageFontFont Free Fontsdafont.comFont River

DIY

Your Fonts (Handwriting)FontStruct (Modular)

OTHER

fontlover.comilovetypography.comFlickr Type PoolSmashing MagazinetypesitestypeneuNice Web Typetypegoodness

TOOLS

Font Squirrel RSS

Advertise Contact 3803859 downloads since Jan 09 | ©2009-2010 Font Squirrel. All rights reserved.

Font Squirrel

Page 70: 2010: The Year of Web Typography - WebDirections

My account / Login

My shopping cart

My favorites

Font Finder Font Products Font Services Font Lounge News Support Company

Site Map Contact Imprint/Legal Terms of Use Monotype Imaging

Copyright © 2010 Linotype GmbH. All rights reserved.We reserve the right of errors and changes.

Top of pagePage last edited: 2010-02-16

presented in: Linotype Authentic™ Sans Bold

We serve all your Font and Type needs at Linotype.com

Try, purchase and download complete font families, value packs and single font weights from US$ 26.00. Weoffer you more than 12,000 original, high-quality fonts from classic to cool in OpenType, TrueType andPostScript. – Try them out!

Font Finder (Shop)

Looking for a special font?Explore the various ways to findthe font that fit your needs.more ...

Foundries and Libraries

Browse through our comprehensiveproduct catalog.more ...

Font of the Week

A literal labor of love, created byDaniel Pelavin – Save 20%!more ...

News

The new FontExplorer X productline – high-level professional fontmanagement for you.more ...

Award

Malabar received the 2010 GermanDesign Prize. Award ceremony on12th February 2010.more ...

Font Services

Take a look at our comprehensiveservices, tailored to your needs.more ...

Search for Fonts

Advanced search ...

Text Fontsfor books andmagazines

Script Fontscalligraphy,handwriting fonts

Handwriting/Grungefonts with apersonal touch

Corporate Fontsfonts forcorporate design

Celebration Fontsevents from birthdayto Halloween

Blackletter Fontsgothic, celtic fonts

Comic Fontskids and fun fonts

Western Fontsinspired bythe Wild West

Cool Fontsmodern, technical look

Screen Fontsoptimized for smallsizes

Symbol Fontspi fonts forany occasion

Linotype Top Sellers

1. Neue Helvetica®

2. Helvetica®

3. Avenir®

4. Optima®

5. Rotis® Sans Serif

Complete Font Charts …

Type News

New Font Releases

Font News

Platinum Collections

Fonts in Focus

Subscribe to ournewsletter or viewthe current issue.

Make the most outof your website –become an Affiliate!

Linotype offers allkinds of webshopping andlicensingadvantages.

BA Graphics

Linotype

Page 71: 2010: The Year of Web Typography - WebDirections

➡ One Time Purchase

➡ Desktop Use

➡ Unlimited Domains

➡ Unlimited Page Views

Purchase Advantages…

Page 72: 2010: The Year of Web Typography - WebDirections

What to look for in License…✓ Webfont linking in EULA

✓Compression

✓ Formats

✓ Price Structure

Page 73: 2010: The Year of Web Typography - WebDirections

Licensed FontsFontSquirrel FontFont FontSpring

Webfonts

Compression

Formats

Price

560+fonts

100+families

1800+families

EOT, OTF, TTF, SVG, & WOFF EOT & WOFF EOT, TTF, SVG, & WOFF

Free $80–860family/WS

Free–$100font

Page 74: 2010: The Year of Web Typography - WebDirections

Easy License & Deployment

Webfont Service Bureaus

Page 75: 2010: The Year of Web Typography - WebDirections

Typekit

Page 76: 2010: The Year of Web Typography - WebDirections

View all news Subscribe

Featured

News

Typotheque now supports WOFF inFirefox 3.6 (25 Jan 2010) Selection of websites using Typotheque

Web Font Service (23 Jan 2010) Open Manifesto (18 Jan 2010) Gore’s choice (07 Jan 2010) Typotheque Web Font System now

supports Chrome (23 Dec 2009) New articles: Methods of distribution (21

Dec 2009)

Fonts

A contemporary typeface familyspecifically designed for the demands ofnewspaper printing; it consists of fourprimary text weights (each in threegrades) and is optimized for use at smallsizes.

T-shirts

‘A piece of text that looks good butdoesn't say anything’, printed in typefaceIrma, using its OpenType features mixingpositive and negative spaces of letters.Printed on Organic Fine Jersey T-Shirtsfrom American Apparel.

Mailing list

Add yourself to our news email list. Weuse the list to help keep you informed ofthe new fonts, special limited offers, andmajor updates. We never sell your email.Read about our privacy policy. Would youlike to unsubscribe?

your e-mail here

Articles

The articles section is our attempt tocollect relevant published and previouslyunpublished texts, not directedexclusively to academic peers andstudents, but to a broader audience ofindividuals with an interest in designcriticism, typography and graphic design.

Books

We Want You To Love Type by JohannaBiľak / Alan ZárubaThis publication presents work of 44Czech and Slovak designers, and focuseson the process of creating innovativetypographic solutions that often useexperimental processes to venture intounknown territory.

Font collection

BrioniBrioni TextFedra ArabicFedra HindiFedra MonoFedra SansFedra Sans AltFedra Sans CondensedFedra Sans CondensedAltFedra Sans Display 1Fedra Sans Display 2Fedra Serif AFedra Serif BFedra Serif DisplayFedra Serif PhoneticGreta DisplayGreta Display NarrowGreta GrandeGreta Grande NarrowGreta TextGreta Text NarrowHistoryIrmaIrma SlabJigsawJigsaw StencilKlimaxNara

Fonts in use

Search

© 1999-2010

Typotheque

Page 77: 2010: The Year of Web Typography - WebDirections

➡ No license worries

➡ No cross browser worries

➡ Reduces server strain

➡ Quality Fonts

Bureau Advantages…

Page 78: 2010: The Year of Web Typography - WebDirections

✓Available Fonts or Font Families

✓How Fonts are Added

✓Local Use

✓Bandwidth Usage

✓Price Structure

What to look for in a bureau…

Page 79: 2010: The Year of Web Typography - WebDirections

Webfont Service BureausTypekit Kernest Typotheque

# Fonts

@font-face

Local Use

Bandwidth

Price

500+families

600+fonts

40+families

<script> <link> <link>

5-500GB/month

Unlimited 500MB/month

$25-250/year

$1-75/font/year/WS

$100-900/family

Page 80: 2010: The Year of Web Typography - WebDirections

Webfont Service BureausFontdeck WebType FontsLive

# Fonts

@font-face

Local Use

Bandwidth

Price

250+families

200+fonts

300+fonts

<link> <link> <link>

✔ ✔

Unlimited 1–18GBmonth

1-18GB/month

free-$12/year/font

free-$105/month/font

$10-105/font/year

Page 81: 2010: The Year of Web Typography - WebDirections

Webfont Service BureausGoogle Font API Fonts.com WebInk

# Fonts

@font-face

Local Use

Bandwidth

Price

18families

7500+fonts

2000+fonts

<link> <script> @font-face

✔ ✔

Unlimited 12.5K–12.5Gpageviews/month

1-80GB/month

Free free-$500/month

99¢-$19.99/month

Page 82: 2010: The Year of Web Typography - WebDirections

CHOOSINGWebfonts

Page 83: 2010: The Year of Web Typography - WebDirections

web safe genericcore webwebfont

h1  {     font-­‐family  :  diavlo,  verdana,  arial,  sans-­‐serif;  }  

p  {   font-­‐family  :    cambria,  georgia,  serif;  }

web safe genericcore web

Page 84: 2010: The Year of Web Typography - WebDirections

Choose forSelect understudy fonts with similar widths and kerning to the primary font.

consistency…

Looking GlassLooking Glass

Diavlo

Verdana

Looking GlassTahoma

Page 85: 2010: The Year of Web Typography - WebDirections

Choose forSelect fonts with bold, italic, and bold/italic versions.

Lorem   ipsum   dolor   sit   amet,   consectetuer  adipiscing  elit.  Nunc  sed  ligula.  Pellentesque  non   felis   vel   lorem   tempor   ultricies.   Class  aptent   taciti   sociosqu   ad   litora   torquent  per   conub ia   nos t ra ,   per   inceptos  hymenaeos.   Vestibulum   ante   ipsum   primis  in   faucibus   orci   luctus   et   ultrices   posuere  cubilia   Curae;   In   hac   habitasse   platea  dictumst.  Aenean  venenatis  hendrerit  tellus.  Nunc   posuere,   nulla   quis   sollicitudin  pretium,  dui  mi  ultricies  magna,  id  placerat  lorem.

style availability…

Cambria Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Nunc sed ligula. Pellentesque non felis vel lorem tempor ultricies. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos hymenaeos. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; In hac habitasse platea dictumst. Aenean venenatis hendrerit tellus. Nunc posuere, nulla quis sollicitudin pretium, dui mi ultricies magna, id placerat lorem.

Baskerville Old Face

Page 86: 2010: The Year of Web Typography - WebDirections

Choose for legibility…Select fonts with consistent weight and thickness with simple, low contrast strokes and serifs.

Looking Glass

Looking GlassWeight & Thickness Strokes & Serifs

Diavlo

Tahoma

Page 87: 2010: The Year of Web Typography - WebDirections

Choose for

Looking Glass

readability…Select fonts that are well balanced between letter spacing, counter width, letter width, & x-height.

letter spacing

counter width

letter width

x-heightTahoma

Page 88: 2010: The Year of Web Typography - WebDirections

Choose for optimization…Select fonts that have been specifically optimized for screen viewing.

Page 89: 2010: The Year of Web Typography - WebDirections

Choose for consistencystyle availabilitylegibilityreadabilityoptimizationVOICE!!!

Page 90: 2010: The Year of Web Typography - WebDirections

“Typographic gaffes will be readily visible; but that should make it even clearer when you're looking at a smart web page or a dumb one.”

Chank Dieselchank.com

Page 91: 2010: The Year of Web Typography - WebDirections

2010The Year of Web Typography

Page 92: 2010: The Year of Web Typography - WebDirections

2011The NEW Web Typography…Where the Sexy is!

Page 93: 2010: The Year of Web Typography - WebDirections

✓Fluid Web Type

✓Nice Web Type

✓Clagnut

✓I Love Typography

Web Typography Resources

Page 94: 2010: The Year of Web Typography - WebDirections

www.fluidwebtype.info

Page 95: 2010: The Year of Web Typography - WebDirections
Page 96: 2010: The Year of Web Typography - WebDirections

fluidwebtype.info/web-directionsQUESTIONS

jasonspeaking.com | @jasonspeaking