2010 summer training series teaching & learning: professional development institute don blake,...
TRANSCRIPT
2010 Summer Training Series
Teaching & Learning: Professional Development InstituteDon Blake, NEA
AgendaOverview
oTransformed Media LandscapeoWhat is Social Media?oA Look into the Near Future
The ToolsoBlogsoWikisoTwitteroSocial Networks (Private & Public)
•Ning•Groupsite•Facebook
a) Privacyb) Pages, Causes &
GroupsoRSS
Class Project
Transformed Media Landscape
Transformed Media Landscape
20th CenturyMedia Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Transformed Media Landscape
Concentrate on the relationships NOT the technology!
“I AM THE MSEA” New Tools, New Culture
Social media: An opportunity to revitalize collective actionfor the 21st Century
• Move people to actionMove people to action
• Create powerCreate power
• Appeal to self-interestsAppeal to self-interests
• Are both a science and an artAre both a science and an art
• Build organizational capacityBuild organizational capacity
What Organizingand Technology have in common:
“With some candidates in the 2008 Presidential
electionembracing every
facet of Web 2.0 to get their message
out…your next president
may be no further than a friend-add on
Facebook.”– Time Magazine
The growing accessibility of information technologies puts the tools required to:
• Collaborate• Create Value• Compete
…at everybody’s fingertips
Peer Production
“glocalization”
What Organizing and Technology have in common: ““OrganizingOrganizing
is a fancy word for is a fancy word for relationship building.”relationship building.”
--Ernesto Cortes--Ernesto Cortes
WHAT IS IT?
The Web as a platform
Harnessing collective intelligence
What’s Next?
• Semantic Web?• Virtual / Augmented Reality ?• The Social Web?• The Mobile Web?
It’s all of these and more…
Is the Web getting any smarter?
The Web is Getting Smarter …
The Web is Getting Smarter …
The Web is Getting Smarter …
The Web is Getting Smarter …
The Web is Getting Smarter …
Pothos Plant Tweets• URGENT! Water me! 5 days ago• Water me please.7 days ago• Thank you for watering me!
9 days ago• URGENT! Water me! 15 days ago• Water me please. 17 days ago
The Web is Getting Smarter …
The Web is Getting Smarter …
Social Mediais…
Well…
Sort of…
Social MediaReallyis…
Thatis powered
by…
It is a conversation
between…
Customers & Employees…
Educators, Students, Parents …
People
The Social Media conversation
is…• Not Organized• Not Controlled• Not always on Message
Social Media: Blogs
Examples
http://www.blogger.com
Social Media: Blogs
Social Media: Wikis
Examples
Social Media: Wikis
http://www.wikispaces.com/site/tour
Social Media: Twitter
Social Media: Twitter
Social Media: Twitter
Tweet An update of 140 characters or less that goes out to all of your followers
Followers Other Twitter users who follow you
Re-Tweet A common way to give credit when forwarding someone else’s Tweet
Tweet-Up A meet-up or offline event organized on Twitter
Hashtag An easy way to organize content on Twitter by adding a # in front of popular keywords
Examples
Social Media: Twitter
http://twitter.com/
Social Media: Twitter
Social Media: Social Networks
Private & Public
Social Media: Groupsite
https://www.groupsite.com/
Examples
Social Media: Ning
https://www.ning.com/
Examples
Social Media: Facebook
ProfileA profile is the hub of an individual’s presence on Facebook. It includes the person’s wall, notes, photos, videos and other information.
WallEach profile and fan page has a wall on which others can write or post multimedia items. This is the equivalent of a guest book on a website, in that other individuals visiting the profile can leave publicly visible messages.
Social Media: Facebook
FriendsAdding or accepting someone as a friend is the most basic way to connect on Face- book. All friendships are mutual, so if someone requests to be your friend you must accept the request before you are officially “friends.”
StatusStatus updates are Facebook’s response to Twitter. You can enter a short text statement and a photo, video, event, cause or hyperlink as your status. Under default privacy settings, your status updates are visible to all of your friends.
Social Media: Facebook
NotesThe notes application is Facebook’s version of a simplified blogging platform. Anyone on the site can create notes, which can include text, hyperlinks, photos and tags. By default, notes are visible to all of an individual’s friends.
TagTagging allows you to associate a video, photo or note with another individual’s profile. For example, if pictures are uploaded from an event, those in the photo can be “tagged” to let them know they are in the photo
Social Media: Facebook
Profiles, Groups & Pages
Profiles, Groups & Pages
Profiles, Groups & Pages
•Pages really are best for promoting existing brands and organizations.
•Pages cannot invite individuals to Like the Page—only individuals can invite other individuals to Like a Page.
•Pages cannot participate in Groups; only individual profiles can.
•Businesses cannot create an individual profile; doing so violates the Terms of Agreement with Facebook and subjects your company to being deleted and banned from the site.
•You need at least 500 people to “Like your Page” so that it can begin to gain traction; 1,000 is even better.
Privacy & Security
Social Media: Facebook
Social Media: RSS
Social Media/Web 2.0 Toolbox
•Blogs•Youtube
• Wikis• Twitter
• Social Networks(public & Private)
• RSS
Examples
Measuring & Tracking
Class Project