2010 Star Walk Media Kit | Contents

Fact Sheet

Short Description

Interesting Facts

Awards and Quotations

Company Profile

Our Mission

Our Story

Star Walk Press Releases

Year One

Users Growth Graph

Recent Press Releases

Publicity

Star Walk in Press

Reviews by Distinguished Astronomers

Customer Reviews

Screenshots & Links

Screenshots

Social Media Profiles

Manual

Video Reviews

FOR MORE INFORMATION

Contact Olga Shtaub

olya@vitotechnology.com

Star Walk 5 Stars Astronomy Guide| Fact Sheet

Star Walk was initially developed as a useful educational tool geared towards astronomy amateurs,

students, and professionals. However, it became much more than that. Star Walk is your own planetarium, complex yet simple

as space itself. It is a fun app for everyone whether they are trying to impress their date with heavenly knowledge, exploring

space to satisfy their curiosity, or showing their kids what the Universe is all about - Star Walk is the one app that will help and

guide everyone, whose thoughts and dreams are elevated.

Star Walk is...

Cutting-edge graphics – smooth and eye candy colors, icons, pictures that make the use of Star

Walk a real pleasure. Very high FPS (30 Frames per Second).

Picture of the Day – a list of beautiful celestial pictures pleasant to the eye and raising mood.

3D Earth view – allows for the manual selection of location to watch the skies from any place in the

world.

Star Spotter – digital compass of 3GS iPhone showing the sky as seen in reality and following your

movements.

Time Machine – extends control of star viewing into the past and future. Once activated, a panel

drops down and you can rapidly flip through time.

Detailed info (110 Messier objects, 88 Constellations, 9110 stars (HR catalog), 32 meteor showers, 8

planets + 1 star + 1 dwarf planet of the Solar system). Accurate astronomy math.

Wikipedia links – give access to the informative Wikipedia pages about celestial corps.

Meteor showers – falling stars glitter on the screen giving an immersive experience to the viewer.

Night mode – nighttime setting shifts the graphics to red tones for comfortable viewing in the dark.

Intuitive interface – intuitive icons and easy navigation that do not require any special knowledge.

For any questions on how to use the application you can consult the help guide.

“I recommend this app for anyone interested in learn-

ing more about objects in space and Earth’s relation

to them. . For $3, you get the universe in your pocket.

So get outside and see what you’ve been missing.”

- Sue Voelkel, Macworld

“Star Walk is probably the prettiest of the astronomy

guides available for the iPhone and iPod touch.” -

- TUAW

“I’ve been playing with Star Walk for a couple weeks

now and it’s definitely become a favorite app to use

for stargazing as well as to show off some of my iPh-

one’s capabilities to friends and curious strangers.”

- CultofMac favorites

“Blame our science geek roots, but Star Walk is one of

the most awesome uses of the iPad's hardware we've

seen yet.” - GIZMODO “This is the best stargazing iPhone application I have

come across.” - Matt Sawyers, The iPhone Blog

Awards and Quotations

Spectacular:

Fun:

Educative:

User Friendly:

Runner-Up

Cult of Mac

For iPad/iPhone/3G/3GS/iPod

Experts in PDA programming,

navigation systems, and wireless communication

VITO Technology Inc. is a company that produces software for iPhone, Windows Mobile Pocket PC,

Smartphone, Symbian phones. During 9 years there have been released over 40 own programs and

20 outsourcing projects. The range of programs stretches from GPS navigation to multimedia, includ-

ing communication and utilities. The latest VITO Technology’s endeavour includes Apple iPhone and

Web 2.0 software development. The company consists of two departments: Research & Development

Department and Marketing Department with 30 employees in total.

Practically all VITO software titles - VITO AudioNotes, VITO SoundExplorer, VITO Voice2Go to name

just a few - have become winners of the annual Best Software Awards held by Smartphone & Pocket

PC Magazine. You can use VITO Technology software for GPS navigation, for voice dialing, for control-

ling your device with voice, for audio playback and recording, for remote controlling, for creating ring-

tones, for various sports activities, for star gazing.

The developing libraries being accumulated by VITO Technology are really extensive with numerous

capabilities in the field of programming for Windows Mobile, Symbian and iPhone. There were devel-

oped the solutions for voice recording, the engine for recognition voice commands, the library for de-

veloping applications for managing your device with finger (touch-oriented interface), and others.

At the moment VITO Technology develops and sells apps for iPhone. Among them are Star

Walk, HolyWars and Task2Gather.

Star Walk is a realistic guide for stargazing, featuring annotated star map. It works smoothly and has

great UI that is easy to use.

HolyWars and Task2Gather apps work online using server for storing and managing the data.

Task2Gather keeps all your personal, family, and business tasks in the web cloud, always accessible

for you from iPhone,Mac, or PC. Tasks you create in Task2Gather can be shared with your family

members, friends or colleagues. You can use Task2Gather as a to-do or shopping list or as a collabo-

rative tool for task management at work.

HolyWars is an app for asking and answering polls online. The results of the polls are shown in charts.

Besides you can have a look on the rotating Earth and examine how people from different countries

answer your polls.

VITO Technology Inc. | Company Profile

Our Mission

Firm believers in education and the potential of combining education and technology,

Vito Technology wants to create a new way of learning with iPhone apps that unifies beauty, fun and interest.

Our Story

Star Walk | Press Releases

11.06.2008 Star Walk is born and appears with version 1.0 on the App Store. As developers

we were confident we had done a good job, but how many people out there

would appreciate astronomy as much as we do was all to be seen.

01.24.2009 Star Walk made more than 10.000 new astronomers and version 1.2 with Mete-

or Showers and Wikipedia linked information is out.

02.14.2009 Star Walk reaches top 3 in its category. The romantic hearts decided to stargaze

for their S. Valentine night.

04.22.2009 The numbers of new astronomers triple and Star Walk launches version 1.5 to

give more to the star gazers of the world, now with 110 pictures of Stars and

Constellations, new settings and bookmarks.

07.24.2009 Using the just released iPhone 3GS advantages to the fullest, Star Walk 2.0 has

now Star Spotter, the function that now almost 50,000 new astronomers waited

for. When you tilt the phone, Star Walk on 3GS activates the accelerometer

function and Digital Compass to show on screen what you are looking at and

follow your movements.

09.18.2009 Star Walk is just the most beautiful astronomy app on App Store! The new ver-

sion 3.0 adds a fantastic 3D globe to help you select different locations on the

Earth and to see how the sky looks from there.

10.14.2009 Star Walk gets even more beautiful with version 3.1 and showing off astronomy

pictures of the day and notifying for each new pictures with PUSH. We are never

tired to make this app the fanciest ever for astronomy! We receive some amaz-

ing comments, one from FCC Chairman: ''Rriceless'', he says.

10.26.2009 We are getting ready to celebrate our first Birthday and aiming to exceed the

100,000 fans numbers. Star Walk is also booming in Japan, on What's Hot there

and num. 1 in the Education category.

11.06.2009 Happy Birthday, Star Walk!

Year One of Star Walk

0

50000

100000

150000

200000

250000

May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr

Number of Users

Number of Users

Users Growth Graph

2009 2010

Star Walk | Recent Press Releases

12.16.2009 Press Release for Star Walk 3.4

Star Walk Brightens Up for the Holiday Season With New SKY LIVE Window

A new window with new information and few more surprises to be discovered (try to find Santa

Claus in the Star Walk sky, it is there, it really exists!) are only some of the beautiful features of

Star Walk new version 3.4 (free update), now also selected by Apple as one of the best apps of

2009. If you like the sound of this try and play with our Star Walk Challenge, a new, free, easy to

use yet challenging game to augment your adventures in the Universe from the developers of Star

Walk.

Open Star Walk and the new SKY LIVE window will appear in front of you with data about sunrise

and sunset times, daylight hours and elevation. You can also see moon phases and read rise, set

time, and elevation data for the 4 main planets: Venus, Mercury, Saturn, and Jupiter so you will

never miss what is happening in the sky. By tapping the arrows you can see that information for the

following or past days. To check the SKY LIVE window simply tap the moon shaped new button in

the upper left hand corner of the screen.

You can become an expert star gazer reading up about more than 9,000 stars, looking at all the

planets, constellations, and messier objects. The smooth and stunning interface will help you locate

and admire them in all their beauty. You can zoom in on them, tap -i- for information and see where

they were in the past or will be in the future with the Time Machine.

If you have a 3GS enjoy the STAR SPOTTER FUNCTION. To activate the Digital Compass on Star

Walk tilt your phone and the area of the sky you are looking at in the sky will appear on the screen.

You can pan the iPhone display and scroll the stars around you.

01.29.2010 Press Release for Star Walk 3.5

Star Walk – With a New Sky

The new Star Walk starts the new year with version 3.5 that features a new sky, new splash and

FAQ! The starry night sky in Star Walk is clearer and appears less crowded. Now the stars on the

background picture do not interfere with the real stars.

New splash evoked lots of discussions in our team. Some think that the bear looks fine, others say it

is a bit aggressive. We'd like to know your opinion. Check out our new splash and share your ideas

whether you like it or not on our Facebook page.

Due to our users' requests we added FAQ to make sure everybody is clear on how to use Star Walk

and what the symbols we use mean, e.g. the tan dashed line, the red lined circles, the squares with

symbols. Besides we added instructions on how to adjust the number of stars seen on the screen to

the number of stars seen with the naked eye, and how to switch on and off the push notifications of

the Astronomy Pictures of the day.

Star Walk | Recent Press Releases

02.12.2010 Press Release for Star Walk 3.6

Star Walk Announces a New Version for St. Valentine's Day

This Valentine's, let your beloved be your only star, giving him/her the whole sky! A new special fea-

ture has been added to the sky of Star Walk and will be available only for the

St. Valentine's weekend. Find the heart shaped button on the left, choose the place on the sky you

like the most, tap the heart and your chosen screen will be framed with a virtual Valentine Card,

available in several different variants. Never before has it been so simple to make your loved one the

most beautiful star in the sky!

Please note Valentine Cards will be available between Feb,13 and Feb,15 only.

This coming weekend there is one more surprise in store. In fact, St. Valentine's Day matches the

Chinese New Year, so we decided to treat our fans with this year's symbol, which will appear on Star

Walk virtual sky during the holiday week from Feb,14 to Feb,21.

Apart from these two temporary additions, our team kept working on improving Star Walk and fixed

some bugs you had told us about. The calculations for sunset and sunrise time in the Sky Live open-

ing window have been fixed. Also the interface formatting when sending emails has been adjusted so

no problems will be encountered when sending your Valentine cards.

Enjoy the new Star Walk 3.6 and experience how romantic looking at the sky and the stars can be.

04.03.2010 Press Release for Star Walk 4.0

Star Walk Astronomy Guide App for iPad now Available

Alexandria, VA., -- April 3, 2010 -- Vito

Technology today announced its Star Walk

App for iPad is available on the App Store.

The astronomy app includes a comprehen-

sive interface, highly detailed info for each

object and gives users a beautiful, educa-

tional, and interactive star walk on their

iPad.

The Star Walk App for iPad has a complete,

revised information set about stars, constel-

lations, and messier objects. All options and

controls are now unified within one intuitive

menu and menu icons are explained with a

word or two so users know what each sym-

bol stands for. The time machine interface

has also been redesigned for iPad.

Star Walk | In Press

Cult of Mac

I recommend this app for anyone interested in learning more about objects in space and Earth’s rela-

tion to them. And the app is intuitive enough for kids to easily navigate. For $3, you get the universe

in your pocket. So get outside and see what you’ve been missing.

Star Walk was mentioned by Julius Genachowski, FCC Chairman, as his favorite iPhone app: "For the

record, the chairman's favorite iPhone app is Vito Technology’s Star Walk, a simple astronomy appli-

cation that harnesses the iPhone’s GPS capabilities to present an on-screen view of what stars and

constellations should be visible on a clear night from your current location."

I’ve been playing with Star Walk for a couple weeks now and it’s definitely become a favorite app to

use for stargazing as well as to show off some of my iPhone’s capabilities to friends and curious

strangers.

An observatory in your pocket. This is a great tool for anyone who is interested in knowing more

about the universe they live in. There's a moon phase calculator, a time machine function to show

you what the skies were like or will look like on any day. If you have an iPhone 3G, Star Walk uses

GPS to automatically determine where you are on Earth to adjust the view. First-generation iPhone

and iPod touch users can select their city from a list.

Blame our science geek roots, but Star Walk is one of the most awesome uses of the iPad's hardware

we've seen yet. Just hold the iPad to the sky or ground, and it will transport you to the inside of a star

map that identifies the constellations around you in realtime. Your iPad becomes a window to infor-

mation through an effect that's just so shamefully cool that you feel like you're 10 again as you learn

about space with real wonder. Star Walk is the sort of app that's a neat tech demo on the iPhone 3GS

but really shines on a larger screen.

I’m an astronomy newbie. I have a telescope and enjoy checking out the night sky, but when it comes

to knowing what I’m talking about… Heck, I know there are stars and galaxies, and, oh yeah, that’s

the moon over there… that’s about the extent of my knowledge. Thankfully, for people like me

there’s a new and very popular app in the App Store called ‘Star Walk’. The app works with the built-

in compass in the iPhone 3GS to provide you with up-to-the-second information. An amazing feature

called ‘Star Spotter’ delivers a live representation of what you’re seeing in the night sky above. Very

cool.

Star Walk is the best star-gazing application I have come across for the iPhone. Many of the features

found within the application cannot be found in any others! This is one of the best developed and

executed applications I have seen to hit the app store.

Star Walk brings Astronomy to the iPhone in a magnificent way. Whether you are into Astronomy for

leisure or profession, Star Walk is your ultimate companion iPhone application.

Worth the Money? - Without a doubt. It would be worth it if it were three times this much.

Awarded Most useful iPhone apps (GPS category).

Star Walk | In Press

Without doubt this is my favorite app of 2009 and Apple thinks so too as they have announced it as

one of their ‘Best Apps of 2009′ – it is fantastic. If you only buy one app – make sure it’s this one.

With Star Walk, you can go about discovering new objects in the sky without having to read a thick

science book or needing a telescope. Star Walk gives you information on 9000 stars, planets, and

constellations. Star Walk takes advantage of your iPhone’s digital compass to enable you to watch

the sky live on your iPhone screen.

We’ve seen more than a few star maps for the iPhone but none as dazzling as Star Walk, a gorgeous

interactive guide to the sky above that will appeal to astronomers and casual star-gazers alike. The

graphics are simply amazing and must be seen to be believed. The information is deep, covering our

solar system and light years beyond.

It has great graphics, the ability to go forward and back in time, and has an informative catalog of

deep sky objects.

This app was featured by Apple as one of the best apps of 2009 and I would highly recommend it to

anyone with even a passing interest in astronomy!

A lot of work obviously went into the project and it brilliantly communicates the love its creator has

for stargazing. The graphics and smooth performance provide an immersive experience that trans-

cends what one expects of an entry in the Education category. It’s great tool to have with you when

night finally falls.

Have you ever looked up at the night sky, seen a brighter-than-normal object and wondered, “hmm…

is that a planet? Which one?” Given the curiosity of my kids and wife, it’s great to have a personal

planetarium that can answer that, and much, much more. Vito Technology’s Star Walk takes a

“stellar” approach by making use of the iPhone 3Gs’s digital compass to create not only an elegant

interface that “universally” amazes every person I’ve shown, but also a useful real-time tool that

takes augmented reality to remarkable heights.

One of my favorite things to do on a clear sunny day is look up at the stars at night. It is amazing how

many stars and even planets you can see. It makes it even more fun if you have a booklet telling you

what stars and/or planets will be visible on specific nights.

Vito Technology has just released a major update to their astronomy program for iPhone, StarWalk.

If you enjoy astronomy, check out the specs on this new version, as you won’t be disappointed.

Unique astronomical observations can be made seasonally or by different timezones. Easy-to-learn

interface and search tool will draw your interest to astronomy. Feel the stars in your hands with Star

Walk.

Star Walk | Reviews by Distinguished Astronomers

After only a few minutes testing this app, I would say it is a must have for amateur astronomers. The

interface is easy to use and useful. The inclusion of a night mode is a serious plus for this software.

Overall, Star Walk reminds me of a mobile version of Stellarium, albeit with better graphics and user

interface.

Star Walk is labeled as an Educational App in the App Store, and while that is true, I would extend

that to say it is also ‘Edutainment’. Typically that label is used for something that is simultaneously

entertaining and educational. It seems fitting because while there is lots of straight factual infor-

mation that will help you understand the stars in the sky, there is enough flexibility and fun built in to

keep those interested in the stars but also curious about time and space and other parts of the world

busy for hours!.

My personal experience is that the application provides the detail needed while enjoying an evening

under the stars. ...With Star Walk, I find I am using it more and more often to give me deeper insights

into the night sky.

Star Walk application is very well done and is great for the average astronomy buff who would like to

know what constellations and stars they are looking at and who want to learn more about what's in

the sky above them.

“Star Walk is the most game-like of the star charting apps, with spectacular graphics, animation, and

even sound effects. If you want an astronomy app to just sit and play with, buy this one first. You

won't be disappointed.” Daniel V. Schroeder (Department of Physics, Weber State University)

Star Walk | Customer Reviews

Wow! by hamsammich - Version 4.0 - Mar 29, 2010

A completely unbelievable app! If you're looking for the best way to see what's in the night sky, this is the app for it! If you

have an iPhone 3Gs, the experience is even better!

terrific astronomy app by feeder goldfish - Version 4.0 - Mar 28, 2010

My favorite astronomy app so far. Beautiful looking and intuitive to use. Love the new enhancements. After choosing a star,

planet, etc... image is magnified and description appears next to it. Settings, controls, help, APOD, bookmarks, SkyLive are all

under one pull-down menu. Definitely worth it for those of us with a 3g, even more useful for those with a 3gs, which uses the

star spotter. Lucky ducks. Highly recommended!

virus.exe by Porkchop1414 - Version 3.3 - Nov 20, 2009

Just kidding. No viruses! But now that I have your attention, I want to say that this application rocks! It works fine on the iPod

Touch and it is accurate. So much information is in this application and as a person who has some knowledge of astronomy,

this application functions fine. Very well thought-out app!

For future updates, it would be awesome to add comets and satellites' orbits. I went back to look for Halley's Comet in the

1600s but couldn't find it. It would be a real nice implementation if I could look up the space station and see when and where it

would fly over. Just a suggestion. I would suggest this application even more than I do now to my friends and co-workers.

Way beyond cool! by twonucleons - Version 1.21 - Feb 15, 2009

This app is beautiful, amazing and educational all at the same time. On top of that, I now have plenty of chances to make wish-

es with the shooting stars! Try to get kids excited about stars in a big city like Hong Kong used to be next to impossible, as they

can hardly see any here. With this app, any city dweller can easily understand and appreciate what our ancestors saw in the

night sky. Just yesterday, a little kid here was able to point out the Milky Way with ease just from the knowing the name. This is

truely a great tool to spark anyone's interest in astronomy. Thank you very much for such a great app.

My favorite application! by Steve Simpkin - Version 1.1 - Jan 3, 2009

I read many reviews and watched many video demos looking for the best stargazing application for me. I finally chose Star

Walk and couldn't be happier. The UI is amazing. It is so easy and intuitive to use yet it still does everything I need. I live in an

area with clear dark nights and love looking at the night sky with our small telescope or just my eyes. Now no matter where I

am sky gazing I can find what I am looking for or identify what I am looking at with ease. I would have happily paid more for

this program (don't tell the developers ;-). Just a Fantastic application!

Unique and fun U.I. - Buy it. by JoeTooCool - Version 1.0 - Nov 8, 2008

This app is worth the price. I've used many planetarium programs, but this UI is unlike anything else. Don't compare this to a

full planetarium program. It's really just eye candy: rather than plotting the stars dynamically, the stars are part of one large

image that acts as a movable backdrop; the search function omits comets, galaxies, deep sky objects, etc. However, the planets

are mapped nicely, as are the constellation figures. Time-elapse is automated beautifully with a clever scroll bar: nudge it to

advance in years, months, days or hours. Overall, a fabulous user experience and worth the price.

Ahhhh by Rob in Key West - Version 1.0 - Nov 21, 2008

Finally figured out what those two bright stars are in the West! Venus and Jupiter! This is one of the best apps out there! Cutting edge graphics, outstanding overlays, and a universe of information. I would have bought the IPOD Touch just for this App??,! (well maybe). Anyway definitely worth the $4.99, would me nice to get more info on the objects like distance and type of star but I am not complaining!

6 out of 6 customers found this review helpful

Star Walk | Screenshots

You can find all the screenshots you need in high quality here:

http://vitotechnology.com/images/starwalk/screenshots.zip

...Or request them at any time from Olga Shtaub: olya@vitotechnology.com

Star Walk | Links

Star Walk in Social Media

Facebook Fan Page

Facebook Group

Twitter @StarWalk

YOUTube VITOiPhone

Star Walk 4.0 Manual

Star Walk Video Reviews

Video demo

AppVee

SuperIPAL

iphoneapppodcast

Touchmania (Deutsch)

alexsamokhvalov