SPORTS:• Sony Open

• Hawai‘i/Bowtime

• Football Preview

• Pigskin Picks

• Honolulu Marathon

Welcome/Winners Edition

• Vans Triple Crown of Surfing

• Winter Olympics

EDUCATION:• Summer School Guide

• Fall School Guide

• Hawai‘i Parent Guide

PEOPLE:• Hawai‘i’s Mom of the Year

HOLIDAYS & GIFT:• Mother’s Day

• Holiday Gift Guides

LIFESTYLE:• Ultimate How-To Guide

• Military Appreciation

• Best of the Best

• Hawai‘i’s Best Restaurants

• Credit Union Tab

• Living Green

• Holoholo - Staycation in Hawai‘i

SPECIALTY/NICHE:• Agriculture Hawai‘i

• Hawai‘i Landscape

SHOPPING CENTERSECTIONS:• Ala Moana

• Ward Centers

• Kahala Mall

• Windward Mall

• Hawaii Kai Towne Center

No matter who your target audience might be,

The Honolulu Advertiserdelivers.

The Honolulu Advertiser has packaged some ofour most powerful special features to reach aneven larger audience. By committing to one ormultiple packages, your advertising investmentis lower, and your readership benefit is higher.Ask your sales executive for more details.

Phone: (808) 525-SOLD • Fax: (808) 525-7423 • HonoluluAdvertiser.com/mediakitCR 1/4/10

2010 Special Publications by MonthProject Description

JANUARY Period 1• Sony Open Featuring Hawai‘i’s most prestigious golf tournament.• Kahala Mall For merchants of Kahala Mall; promoting sales and services.• Hawai‘i/Bowtime University of Hawai‘i’s official game program for all home games.• Hawai‘i Opera Theatre √ Guide to HOT’s 50th anniversary opera season.• Robotics Guide √ Highlighting the entries of the Hawai‘i robotics competition.• Windward Mall For merchants of Windward Mall; promoting sales and services.

FEBRUARY Period 2• Hawai‘i/Bowtime University of Hawai‘i’s official game program for all home games.• Winter Olympics √ 8-page guide to the 2010 Winter Olympics with editorial; wraps the Sports section.• Windward Mall For merchants of Windward Mall; promoting sales and services.• Great Aloha Run Guide to the Sports, Health & Fitness Expo.

MARCH Period 3• Ultimate How-To Guide Everything about “how-to” is here.• Ala Moana - Shop a Le‘a For merchants of Ala Moana Center; promoting Spring sales and services.• Hawaii Kai Towne Center For merchants of Hawaii Kai Towne Center; promoting sales and services.

APRIL Period 4• Living Green Hawai‘i’s guide to green living.• Summer School Guide A resource guide to the different summer school programs.• Military Appreciation Salute to the Armed Forces in Hawai‘i.• Ward Center For merchants of Ward Centers; promoting sales and services.• Hawai‘i’s Mom of the Year Recognizing moms in Hawai‘i; student essay contest.• Windward Mall For merchants of Windward Mall; promoting sales and services.• Kahala Mall For merchants of Kahala Mall; promoting sales and services.

MAY Period 5• Mother’s Day Colorful photo montage section of Hawai‘i Moms with great gift ideas.• Best of the Best - Oahu Featuring the “BEST” in favorite categories as voted by Honolulu Advertiser readers.• Kids Day Section honors winners of the Kids Day art contest and raises funds for PACT.• Holoholo - Staycation Attracting local families with the best deals for staycationing in the islands.• Windward Mall For merchants of Windward Mall; promoting sales and services.

JUNE Period 6• Big Summer Deals Businesses in the section must offer minimum 25% discount. Giveaway also draws readers.• Windward Mall For merchants of Windward Mall; promoting sales and services.

JULY Period 7• Ala Moana - 4th of July For merchants of Ala Moana Center; promoting sales and services.• Fall School Guide A resource guide to the different fall school programs.• Deal of the Day Highlighting a fantastic deal of the day for 31 days.• Best of the Best - Kaua‘i Featuring the “BEST” in favorite categories as voted by Kaua‘i People readers.• Kahala Mall For merchants of Kahala Mall; promoting sales and services.• Windward Mall For merchants of Windward Mall; promoting sales and services.• Hawaii Kai Towne Center For merchants of Hawaii Kai Towne Center; promoting sales and services.

AUGUST Period 8• Holoholo - Staycation Attracting local families with the best summer deals for staycationing in the islands.• Football Preview Covering 18 weeks of pro, college & high school football.• Hawai‘i/Bowtime University of Hawai‘i’s official game program for all home games.• Pigskin Picks Wildly popular football pick ‘em contest.• Boy Scouts 100th Anniversary √ Celebrating 100 years of Boys Scouts, along with local history of scouting.• USS Missouri Special section celebrating the renovation and re-opening of the historic battleship.

SEPTEMBER Period 9• Hawai‘i/Bowtime University of Hawai‘i’s official game program for all home games.• Pigskin Picks Wildly popular football pick ‘em contest.• Hawai‘i Parent Guide Family resource guide with tips on parenting, education and keiki health.• Hawaii Kai Towne Center For merchants of Hawaii Kai Towne Center; promoting sales and services.• Boy Scouts 100th Anniversary √ Celebrating 100 years of Boys Scouts, along with local history of scouting.• 65th Anniversary of End of WWII √ Remembering the end of World War II.• Election Tab I Everything voters need to know about the upcoming elections.

OCTOBER Period 10• Credit Union Tab Celebrating International Credit Union Day and Hawai‘i’s credit unions.• Hawai‘i’s Best Restaurants Hawai‘i’s premiere dining guide featuring the prestigious ‘Ilima Award winners.• Hawai‘i/Bowtime University of Hawai‘i’s official game program for all home games.• Pigskin Picks Wildly popular football pick ‘em contest.• Ho‘okela Awards Honoring Hawai‘i’s most successful retailers, in association with Retail Merchants of Hawai‘i.• Windward Mall For merchants of Windward Mall; promoting sales and services.• Kahala Mall For merchants of Kahala Mall; promoting sales and services.• Election Tab II Everything voters need to know about the upcoming elections.

NOVEMBER Period 11• Holiday Gift Guide I Providing shoppers with a multitude of gift ideas for Christmas.• Hawai‘i/Bowtime University of Hawai‘i’s official game program for all home games.• Pigskin Picks Wildly popular football pick ‘em contest.• Ala Moana - Holiday For merchants of Ala Moana Center; promoting holiday sales and services.• Vans Triple Crown of Surfing Guide to the popular surf competition, featuring challengers and past champions.• Let’s Shop Providing holiday shopping ides with print ads and inserts on the last Sunday of November.• Windward Mall For merchants of Windward Mall; promoting sales and services.• Kahala Mall For merchants of Kahala Mall; promoting sales and services.

DECEMBER Period 12• Holiday Gift Guide II Providing shoppers with a multitude of gift ideas for Christmas.• Honolulu Marathon Leading up to the excitement of Hawai‘i’s world-renowned race event.• Hawai‘i/Bowtime University of Hawai‘i’s official game program for all home games.• Pigskin Picks Wildly popular football pick ‘em contest.• Ward Centers’ Holiday Gift Guide For merchants of Ward Centers; promoting sales and services.• Kahala Mall For merchants of Kahala Mall; promoting sales and services.• Windward Mall For merchants of Windward Mall; promoting sales and services.• Holoholo - Staycation Attracting local families with the best holiday deals for staycationing in the islands.

OTHER ADVERTISING• BIA-Hawai‘i Progress Magazine May, August, November• Agriculture Hawai‘i Quarterly: January, April, July, October • Hawai‘i Landscape Bi-Monthly: January, March, May, July, September, November• Your Health Bi-Monthly: April, June, August, October, December

CR 1/4/10

JANUARYM T W T F S S

28 29 30 31 1 2 34 5 6 7 8 9 10

11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

1st Period: Dec. 28 - Jan. 31

JULYM T W T F S S

28 29 30 1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 31 1

7th Period: June 28 - Aug. 1

FEBRUARYM T W T F S S

1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 28

2nd Period: Feb. 1 - Feb. 28

MARCHM T W T F S S

1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 28

3rd Period: Mar. 1 - Mar. 28

APRILM T W T F S S

29 30 31 1 2 3 45 6 7 8 9 10 11

12 13 14 15 16 17 1819 20 21 22 23 24 2526 27 28 29 30 1 2

4th Period: Mar. 29 - May 2

MAYM T W T F S S

3 4 5 6 7 8 910 11 12 13 14 15 1617 18 19 20 21 22 2324 25 26 27 28 29 30

5th Period: May 3 - May 30

DECEMBERM T W T F S S

29 30 1 2 3 4 56 7 8 9 10 11 12

13 14 15 16 17 18 1920 21 22 23 24 25 26

12th Period: Nov. 29 - Dec. 26

OCTOBERM T W T F S S

27 28 29 30 1 2 34 5 6 7 8 9 10

11 12 13 14 15 16 1718 19 20 21 22 23 2425 26 27 28 29 30 31

10th Period: Sept. 27 - Oct. 31

SEPTEMBERM T W T F S S

30 31 1 2 3 4 56 7 8 9 10 11 12

13 14 15 16 17 18 1920 21 22 23 24 25 26

9th Period: Aug. 30 - Sept. 26

AUGUSTM T W T F S S

2 3 4 5 6 7 89 10 11 12 13 14 15

16 17 18 19 20 21 2223 24 25 26 27 28 29

8th Period: Aug. 2 - Aug. 29

JUNEM T W T F S S

31 1 2 3 4 5 67 8 9 10 11 12 13

14 15 16 17 18 19 2021 22 23 24 25 26 27

6th Period: May 31 - June 27

NOVEMBERM T W T F S S

1 2 3 4 5 6 78 9 10 11 12 13 14

15 16 17 18 19 20 2122 23 24 25 26 27 28

11th Period: Nov. 1 - Nov. 28

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