2010 south dakota dairy princess special edition

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Special Edition Celebrating 54 Years of South Dakota Dairy Princesses Celebrating 55 Years of South Dakota Dairy Princesses DAIRY ST R DAIRY ST R Inside: photo by Jerry NelsoN 2009 South Dakota Dairy Princess Ana Schweer is posing at her parents’ farm with a 5-year-old cow named Marshall. Ana showed Marshall as a Junior Yearling and a Junior 2-year-old. One family, two princesses ....... Pages 2-3 This year’s candidates ............... Pages 4-5 54 years of South Dakota Dairy Princesses .................................. Pages 6-7 South Dakota dairy producers active during Ag Week ............................. Page 9 Top-scoring South Dakota student wins Fuel Up to Play 60 national competition..................... Page 10

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Read about the candidates for South Dakota Dairy Princess.

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Page 1: 2010 South Dakota Dairy Princess Special Edition

Special EditionCelebrating 54 Years of South Dakota

Dairy PrincessesCelebrating 55 Years of South Dakota

Dairy Princesses

DAIRY ST RDAIRY ST R

Inside:

photo by Jerry NelsoN2009 South Dakota Dairy Princess Ana Schweer is posing at her parents’ farm with a 5-year-old cow named Marshall. Ana showed Marshall as a Junior Yearling and a Junior 2-year-old.

One family, two princesses ....... Pages 2-3

This year’s candidates ............... Pages 4-5

54 years of South Dakota Dairy Princesses .................................. Pages 6-7

South Dakota dairy producers active during Ag Week ............................. Page 9

Top-scoring South Dakota student wins Fuel Up to Play 60 national competition ..................... Page 10

Leave room for Address Label

Page 2: 2010 South Dakota Dairy Princess Special Edition

Page 2 • South Dakota Dairy Princess Special Edition • Dairy Star • March 2010

WATERTOWN, S.D. – Growing up on her parents’ dairy farm, 2009 South Dako-ta Dairy Princess Ana Schweer didn’t have to look very far to find a role model. “As a little girl, my sisters and I would take out Mom’s crown and sash and play with them,” Ana said. Ana’s mother, Diane, was crowned South Dakota Dairy Princess in 1981. “I never dreamed that I would one day have a daugh-ter who would also become a dairy princess,” Diane said. Ana is a sophomore at South Dakota State University, double majoring in dairy pro-duction and dairy manufactur-ing. She was crowned South Dakota’s 54th Dairy Princess April 1, 2009, at a ceremony conducted during the Central Plains Dairy Expo, which is held each spring at the Sioux Falls Convention Center. “It was exhilarating!” said Ana of the moment the crown was placed on her head. “It was surprising and quite a rush. I didn’t really expect it; we had a lot of very good can-didates.” Within minutes of being crowned, Ana was giving her first interviews to the press as South Dakota Dairy Princess. “Being on the student coun-cil in high school and partici-pating in 4-H and FFA helped prepare me for the pressures of public speaking,” she said. “I was also given assistance by the folks at Midwest Dairy Association. My experiences as a dairy science student at SDSU also helped.” One of the strangest ques-tions Ana had to answer was posed to her on her second day as South Dakota Dairy Prin-

One family, two princessesMother and daughter each take a turn as South Dakota Dairy Princess

By Jerry Nelsonstaff Writer

photo by Jerry NelsoNDiane Schweer, 1981 South Dakota Dairy Princess, poses with her daughter, Ana, who won the crown of South Dakota Dairy Princess in 2009. “I never dreamed that I would one day have a daughter who would also become a dairy princess,” Diane said.

photo submittedAna Schweer, 2009 South Dakota Dairy Princess, serves cheeseburgers at Cheeseburger Days held last June in Milbank. During her reign Ana attended more than 40 events held at venues all across the state.

cess. “Stephanie Nussbaum (2008 South Dakota Dairy Princess) and I were taking a group of Sioux Falls fifth graders on a tour of the Cen-tral Plains Dairy Expo,” Ana said. “We were showing them how a milking machine works and explaining what a TMR is when one of the boys asked, ‘What happens when a cow passes gas?’ He was wonder-

ing if it blew a hole in the at-mosphere! “Stephanie and I were able to explain to him that it was no worse than when his dog did something like that. We took the opportunity to explain the dairy industry’s role in glob-al climate change and how the industry has been able to greatly reduce its greenhouse gas emissions over the past several decades.”

Another incident took place during the Central Plains Open Holstein Show held in June in Sioux Falls. “I was handing out ribbons at the show when a nearby cow coughed,” Ana said. “She had a mouthful of feed and I got wet, slobbery feed spattered all over my face. People saw what happened and everything got suddenly quiet. There was nothing I could do about it, so I started to laugh. That helped ease the tension and a few oth-er people also chuckled a bit. I cleaned myself up and kept on handing out ribbons. But I smelled like cow feed for the rest of the day.” Ana’s father, Randy, has also been a big inspiration in her life. “I grew up milking cows with him in our tiestall barn,” Ana said. “Working with the animals is what I enjoy most. But I will also drive the skid

loader, rake hay and help haul hay in from the field. “I think the best training for being Dairy Princess was simply growing up on a dairy farm. It helped give me the passion I have for this indus-try.” Connecting with young people was a big part of Ana’s reign as South Dakota Dairy Princess. “One of my events was at a high school football training camp,” she said. “I power lift-ed when I was in high school, and told the boys at the camp how chocolate milk is a good source of protein and energy and can play an important role in their conditioning regimen. I think they were impressed to learn that a princess can also be a power lifter!” Another method Ana em-ployed to educate kids about the dairy industry was to bring

turn to Schweer / Page 3

“I think the best training for being dairy princess was simply growing up on a dairy farm. It helped give me the passion I have for this industry” - Ana Schweer 2009 south dakota dairy princess

Page 3: 2010 South Dakota Dairy Princess Special Edition

South Dakota Dairy Princess Special Edition • Dairy Star • March 2010 • Page 3

P.O. Box 786, E. Hwy. 30, Pipestone, MN 56164

(507) 825-3271Fax (507) 825-4052 • www.gortersclayanddairy.com

Gorter’s Clay And Dairy

Salutes The South Dakota Dairy Princess Candidates!

Serving You For 43 Of The 55-Year Dairy Princess History

Gorter’s has 19 full-time employees to support the South Dakota dairy industry.

We are your total equipment supplier with a full line of BouMatic products, along with numerous lines

of feeding, material handling, and ventilation equipment.

“Serving Dairymen & Livestock Producers For Over 42 Years

The folks at Gorter’s Clay and Dairy are proud to support the South Dakota dairy industry!

photo submittedAna Schweer, 2009 South Dakota Dairy Princess, recently visited Mrs. Sk-oglund’s kindergarten class at McCook Central Elementary in Salem. Dur-ing her classroom visits, Ana would show kids how to make butter. She would also bring along samples of cow feed and a milking unit.

Continued from Schweer/ Page 2

them directly to her family’s farm. “We brought a tour of Watertown first graders out to our farm,” Ana said. “That way, they could relate to me in a farm setting. I told them our story and about my childhood growing up on our dairy farm. At the end of the tour we gave them milk and cookies and held a question and answer session. One little girl asked if I had a castle. I said no, but I consider this farm to be my castle because I love it more than any place else!”

During her reign Ana attended about four dozen events at venues scattered across the state. “Whenever I visited a classroom I would bring along a milking unit and bagged samples of what dairy cows eat. I would show the kids how to make butter and we would end our time to-gether with a treat of string cheese.” “The South Dakota Dairy Princess role has changed greatly since when I was princess,” Diane said. “These

days, it’s much more involved with ed-ucation. When I was Princess, I gave a lot of speeches at DHIA and farmer’s co-op meetings. It was more about telling dairy farmers how we were pro-moting the industry for them.” Looking toward the future, Ana plans to graduate from SDSU in May of 2012. “My ideal job after graduation would be to lobby for the dairy indus-try or to serve as some sort of advo-

cate,” she said. Does she have any advice for this year’s crop of South Dakota Dairy Princess candidates? “Always be yourself,” Ana said. “Tell your story and let them see your passion for the dairy industry. Tell ev-erybody about the goodness of milk. “Even if you don’t win, you can still be an advocate for the dairy indus-try. There are a lot of ways for you to be a promoter of dairy’s goodness!”

photo submitted2009 South Dakota Dairy Princess Ana Schweer hands out SDSU ice cream cones at a Dairy Days event held last June in Watertown.

Page 4: 2010 South Dakota Dairy Princess Special Edition

Page 4 • South Dakota Dairy Princess Special Edition • Dairy Star • March 2010

Good Luck, Kayla!Milbank, SD

605-432-4563

Kayla Holscher, 18

Emily Jungemann, 20

Good Luck, Emily!

Parents: Loren and Karen HolscherTown: Twin Brooks, S.D.

What is your current status? I am currently a fresh-man at South Dakota State University majoring in dairy manufacturing.

Tell us about yourself, the farm you live and/or work on, and your future plans. I grew up and cur-rently work on my family’s dairy and beef farm near Twin Brooks, S.D. Our dairy herd consists of about 120 Holsteins that are milked in a tiestall barn twice a day. I am a freshmen majoring in dairy manufacturing. I have also considered studying veterinary medicine.

Why is it important to you to be South Dakota State Dairy Princess and represent the dairy farmers in

Parents: Jim and Ellen NeugebauerTown: Dimock, S.D. What is your current status? I am a freshman at South Dakota State University. Tell us about yourself, the farm you live and/or work on, and your future plans. I grew up and work on a 60-head Hol-stein dairy farm near Dimock, S.D. In my free time, I enjoy spending time with friends and family, working with Children’s Miracle Network, scrapbooking and riding horses. I am major-ing in dairy production at SDSU. My future plans are unde-cided, but I plan to be working with dairy cattle and be involved in the dairy industry. Why is it important to you to be South Dakota State Dairy Princess and represent the dairy farmers in your state? It is important to me to be the South Dakota State Dairy Princess and represent the dairy farmers of South Dakota because we are in a good industry that produces healthy and good-tasting food

Parents: Russell and Janet JungemannTown: Wolsey, S.D.What is your current status? I am currently a sophomore at South Dakota State University majoring in pre-veterinary medi-cine and dairy production.

Tell us about yourself, the farm you live and/or work on, and your future plans. I grew up on our family dairy farm, the Lazy J Dairy, where we milk 450 cows, raise young stock, and farm 1,350 acres. I personally help with animal health and breeding on our farm as well as farm 76 acres to help pay for schooling. In the future I hope to attend veterinary school and come back to a rural setting and practice on both large and small animals.

Why is it important to you to be South Dakota State Dairy Princess and represent the dairy farmers in your state? It is important to me to become South Dakota State Dairy Princess to help educate the people of South Dakota about how the industry works and all the effort that goes into making dairy products. An-other reason is to help people understand that the dairy industry is a positive influence on the economy of our state. I would like

your state? The importance of being the South Da-kota State Dairy Princess to me is to promote and share with others my knowledge of the dairy indus-try.

What would you say to convince consumers that dairy producers are committed to caring for their animals and the environment while providing a safe and healthy product? Dairy producers put a lot of time and effort into providing a safe and healthy product for consumers by planning out everything and making sure the plan follows through on a day-to-day basis. For example, some tasks such as feed rations, milking schedules, treatment of sick cows and manure management are all taken into consider-ation by the dairy producer to ensure the safety and nutritional benefits of dairy products.

for consumers. Farmers are good caretakers of the land and love what they do; they need a good representative to spread the word of all the good work that South Dakota farmers do and the importance of dairy food in consumers’ diets. What would you say to convince consumers that dairy producers are committed to caring for their animals and the environment while providing a safe and healthy product? Dairy producers are committed to caring for their animals because it’s the animals that produce the wholesome milk for dairy products. If farmers didn’t love what they do they wouldn’t be doing it. The animals are of vital impor-tance in the farmer’s life and it is the farmer’s main goal to keep their animals healthy. Farmers are good caretakers of the land; they don’t want to harm the land because it is an asset to them for their crop production. Farmers are always trying to find new ways to recycle the land, water and waste that their farms produce. They are good people who love what they do and are more than willing to do anything for their land or animals.

to influence the youth by sharing some of my experiences of growing up on a dairy farm in a rural setting and how they have taught me a good work ethic and many of the values that are instilled in me through my responsibilities.

What would you say to convince consumers that dairy producers are committed to caring for their animals and the environment while providing a safe and healthy product? It is easy to see that dairy farmers are committed to caring for their animals and the environment because they are in this industry because they love what they get from it – the joy of selling a nutritious product. Being a dairy producer is not an 8 to 5 job; it is a way of life, and dairy producers realize that keeping animals healthy and comfortable is the best way to earn their living. When it comes to the environ-ment dairy producers are constantly finding innovative ways of waste management; for example, manure is used as a fer-tilizer for crop ground. The ultimate goal of dairy farming is a safe and healthy product that can be consumed without a worry. The producers are always striving to fulfill this goal so they can, in all good conscience, sell a safe and nutritious product to their consumers.

Larissa Neugebauer,19

Good Luck, Larissa!

Page 5: 2010 South Dakota Dairy Princess Special Edition

Melissa Zemlicka, 18

Natalie Thyen, 18

Shelby Lunden, 18

Good Luck, Shelby!

Good Luck, Melissa!

Good Luck Natalie!

Parents: Greg and Sherry Lunden Town: Toronto, S.D.

What is your current status? I am currently a fresh-man at South Dakota State University where I am ma-joring in animal science.

Tell us about yourself, the farm you live and/or work on, and your future plans. My family and I milk 80 head of Holsteins, feed beef cattle and raise corn, soy-beans and alfalfa. I plan on finishing school with a de-gree in animal science. I hope to be involved with ani-mal health and reproduction in my future career.

Why is it important to you to be South Dakota State Dairy Princess and represent the dairy farmers in your state? Today’s consumers are very uneducated about where dairy and other food products come from, and as someone coming from a rich agricultural back-

Parents: Daron and Valerie ZemlickaTown: Watertown, S.D.

What is your current status? I currently attend South Dakota State University and am majoring in clinical and laboratory sci-ences while also running on the cross country and track teams. I work in the athletic department as a work study job during the week, and I work on our dairy farm during the weekends.

Tell us about yourself, the farm you live and/or work on, and your future plans. I grew up on a tiestall/stanchion, 40-cow dairy farm near Waverly. We also raise sheep and stock cows. When I was in high school, I woke up early to milk cows and feed calves before school, and also did chores after sports practices. After graduation, my goal is to stay here in South Dakota, find a large town to work in, yet live out of town on a small farm.

Why is it important to you to be South Dakota State Dairy Princess and represent the dairy farmers in your state? I

Parents: Dan and Becky ThyenTown: Waverly, S.D.What is your current status? I am a student at Lake Area Tech-nical Institute and am currently enrolled in the Medical Assisting Program.

Tell us about yourself, the farm you live and/or work on, and your future plans. I live on a farm right outside of Waverly. We milk around 120 registered Holstein and Brown Swiss cows. My job on the farm is calf chores and checking to make sure they are healthy and eating well. My future plans are to get a job in health care.

Why is it important to you to be South Dakota State Dairy Prin-cess and represent the dairy farmers in your state? Being from the farm you see the industry and the need for promoting our prod-ucts. We need to promote our products to educate people about how good our products are for all of us and how we need them. With the economy and prices over the last couple of years you really see the need for promoting our product; the more we can do on our own to promote the dairy industry will be a way of helping

ground, I am motivated to educate those consumers. It is important to me to be an agricultural advocate and to represent our dairy farmers because the future of our industry depends on positive education and representation to consumers.

What would you say to convince consumers that dairy producers are committed to caring for their animals and the environment while providing a safe and healthy product? Dairy farmers depend on their cows as much as the cows depend on their farm-ers. When cows are well cared for, they are more profitable to the farmer. Environmental safety is also very important to farmers’ futures as well. They want future generations of both farmers and non-farmers to have the same if not better opportunities then they had for themselves. Both positive animal stewardship and environmental protection are of key importance in creating a safe and healthy product for consumers.

wouldn’t only be representing just any dairy farmer, but also my family, friends and neighbors. I know how impor-tant promoting dairy is to the producer. I have always been a spokesperson for dairy products to my fellow classmates. It would be important for me to be the South Dakota State Dairy Princess so I get the opportunity to reach more people to not only inform them about dairy products, but also about the people behind the products.

What would you say to convince consumers that dairy producers are committed to caring for their animals and the environment while providing a safe and healthy product? I would say to them that milk is a naturally healthy and safe product. Dairy producers need to care for their ani-mals in order to keep their cows satisfied. When the cow is satisfied, she will give more quality milk. This will benefit the farmer because of the returns. Dairy producers are com-mitted to caring for the environment, not only because of the state regulations, but to watch out for the future generation’s environment and living conditions.

ourselves and our livelihood. Promotion is the key to dairy pro-ducers’ future.

What would you say to convince consumers that dairy pro-ducers are committed to caring for their animals and the en-vironment while providing a safe and healthy product? The dairy cow is our job. If she is happy, fed, healthy and clean she is going to produce for us. In order to get the best production out of the cow we have to give them good food, clean bedding and a clean environment. We need them to produce. For them to produce they have to be comfortable. If they are not comfortable they won’t produce, so our income will go down. Our income equals how comfortable they are. So the cows should be put number one in dairy farmers’ lives. Dairy farmers are thinking green all the time. We spread manure to keep the land healthy and to keep the land producing our crops; we try to find ways to conserve energy, for example, with plate coolers so it doesn’t take as much energy to get the milk cooled down. Mainly, we are caretakers of the land which gives healthy land, and healthy land leads to healthy and produc-tive cows, which lead to a paycheck for us farmers to keep the cycle going.

South Dakota Dairy Princess Special Edition • Dairy Star • March 2010 • Page 5

Page 6: 2010 South Dakota Dairy Princess Special Edition

54 Years of South Dakota

1955 Ruth Twombley

CrawfordSt. Onge

1956 Arlene Andrews

MewingClaremont

1957 Peggy Riggs Steffel

Spearfish

1958 Shirley Gustafson

HeierClear Lake

1959 Marleen Smidt

SellevoldFreeman

1960 Lucille Lee Reed

Arlington

1969 Joni Ytterness

Beresford

1970 Kathleen Knut-

son TuckerVolga

1971 Kathy Krehbiel

HackingFreeman

1972 Gail

Schroedermeier StrasserDavis

1973 Barbara Bolton

WalderColome

1983 Dana Merrill

MatthiesParker

1983 Kristine Bjorun

1983 Pam Tiezen

1983 Sandra Kott

1994 Pandianne PittmanNisland

1995 Lynn Iverson

SpomerFlandreau

Page 6 • South Dakota Dairy Princess Special Edition • Dairy Star • March 2010

1961 Jerrie Lea Oakes

HopfSioux Falls

1974 Judy Tarrant

SmithWhite Owl

1990 Jill Jorgenson

AndersonTrent

1991 Laurie Rennick

KoernerHarrisburg

2002 Kayleen

Chipman MeyersHuron

2003Jennie Patrick

White

2004 Sarah Johnson

SappWhite

2005 Stephanie

Vostad MattsonVolga

1981 Diane Lau SchweerArmour

1982 Mary Tschetter

Chaney

1992 Becky Heggen

Brandon

1993 Lisa Feterl Muth

Salem

Page 7: 2010 South Dakota Dairy Princess Special Edition

1984 Becky Dayton

ThyenStratford

1996 Jennifer Fieber

ZirbelGoodwin

1997 Heather Pinkert

LieserBig Stone City

1998 Kristin Sharp

JohnsonBath

1975 Pam Osness

Burke

1985 Ronda

Scharffenberg Rinehart

Bridgwater

1986 Tamra Hanten

ChingBemis

1999 Melissa Pinkert

WirtBig Stone City

2000 Stacy Mueller

CampbellBig Stone City

2001Ann HarveyRee Heights

Dairy Princesses

1962 Janet Anderson

MeliusClear Lake

1963 Sharon Trautman

Herrick

1964 Mary Myler

Hoven

1965 Avis Larson Georgeson

Hurley

1966 Jeannie Guthmiller

JenningsFairfax

1976 Darlene Jongeling WarrenParker

1977 Chaundra

Meyers WilliamsVeblen

1978 Marcia Friesen

HellevangFreeman

1979 Marla Uhrich

Roscoe

1980 Lisa Berwald

AbelerToronto

1987 LeAndra Bietz

MogckTripp

1988 Lynn Trefz JohnsonOnaka

1989 Londa Jensen

HexumVolga

South Dakota Dairy Princess Special Edition • Dairy Star • March 2010 • Page 7

1967 Jean Huls

RasmussenSalem

1968 Lola Sigdestad

KleinWebster

2007Katie Norling

Beresford

2008Stephanie NussbaumGarretson

2009Ana SchweerWatertown

2006 Jenna Mueller

BuyckBig Stone City

Page 8: 2010 South Dakota Dairy Princess Special Edition

Page 8 • South Dakota Dairy Princess Special Edition • Dairy Star • March 2010

Ana Schweer 2009 South Dakota

Dairy Princess!

South Dakota Dairy Princess Coronation & Banquet

Sioux Falls Convention Center 1211 N West Ave., Sioux Falls, SD Wednesday, March 31 • 6:30 p.m.

Opening Remarks Midwest Dairy Association

Presentation of Cheese Judging Contest Dr. Bob Baer – SDSU Dairy Judge

Invocation Ana Schweer 2009 SD Dairy PrincessDinner

Presentation of Gift to Ana Schweer Jim Neugebauer, Chair Midwest Dairy AssociationAddress by current Dairy Princess Ana Schweer

Presentation of Candidates J.P. Skelly

Announcement of Miss Congeniality J.P. Skelly

Announcement of 1st Runner Up J.P. Skelly

Crowning of 2010 Dairy Princess

• Ana Schweer• Judges: Tae VanderKooi Nordby, David Welch, J.P. Skelly• Lorna Anderson• Jon Hovland• Gustaf Greenery• Farm Boy/Girl for special gifts• Dairy Star• Committee members of the Central Plains Dairy Expo - $500 scholarship

Special thanks to:• Midwest Dairy Association Board of Directors: Dawn Habeck – District 1 Marie Harvey – District 2 Susan Sybesma – District 3 Mike Frey – District 4 Ginger Hanten – District 6 Marv Post – District 7 Gary Jarding – District 8 David Haagenson – District 9 Jim Neugebauer – District 10 Allen Merrill – District 11

Ginger HantenAllen MerrillJim Neugebauer

Steve SneerDr. Vikram MistryDarwin Kurtenbach

• ADA of SD Board Members:

South Dakota State UniversityCollege of Agriculture and Biological Sciences

Dairy Production and Manufacturing programs with a passion for and commitment to excellence.

• B.S., M.S., and Ph.D. degrees in Dairy Science

• Nationally and internationally recognized faculty

• $60,000 in scholarships annually

• Opportunities for work-study, internships, undergraduate research

• 100% job placement for graduates

• Starting salaries over $40,000

For more information contact:Vikram V. MistryProfessor and Head,Dairy Science Department,http://dairysci.sdstate.edutelephone: 605-688-5731e-mail: [email protected]

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Page 9: 2010 South Dakota Dairy Princess Special Edition

South Dakota Dairy Princess Special Edition • Dairy Star • March 2010 • Page 9

Stockholm Refrigeration

1-800-658-3516 • 15699 470th Avenue • Stockholm, SD

Servicing dairy operations for the past 54 years, providing quality

service and quality BouMatic products.

Good Luck Dairy Princess Candidates!

TM TM

(605) 368-2511I-29 exit #73, Sioux Falls, SD

www.mortonbuildings.com

Morton Buildings can create livestock buildings that

provide a healthy environment for your animals.

Congratulations and Best of Luck to all the Princess Candidates!

We are happy to support the dairy producers who provide us with healthy dairy products!

Midwest Dairy Association was among the South Dakota commodity checkoff groups celebrating National Ag Week March 14-20 with a statewide “Thank a Farmer” campaign. The groups worked with Culver’s restaurants throughout the state, serving free ice cream provided by the chain. South Dakota dairy producer Lara Nielson, Crooks, S.D., gave live radio broadcasts on WNAX radio and week-long radio announcements on a variety of stations talked about modern dairy farming practices. The information included a salute to the bountiful, wholesome products provided by farm families and asking consumers to “Thank a Farmer.” In addition, Nielson presented “From Farm to You: The Story of Milk” video to fifth grade classes with assistance from nine other S.D. dairy producers in various classrooms around the state. Her classroom video can be viewed at http://www.

South Dakota dairy producers active during Ag Week

facebook .com/#! /v ideo /v ideo .php?v=1143396964864&ref=mf. The video is a recently-completed project of Midwest Dairy Association and is available to all producers through the group’s Producer Service Center. South Dakota dairy producers

also worked with Ag United of South Dakota to feed the hungry during a March 18 dinner in Sioux Falls. About 360 guests enjoyed a meal compliments of the producers who provide food for the world on a daily basis.

photo Courtesy midWest dairy assoCiatioNDairy producer Lara Nielson gave a radio interview at Culver’s, on behalf of the commodity groups who sponsored Ag Week activities.

photo Courtesy midWest dairy assoCiatioNA group of South Dakota farmers and their families volunteered to serve dinner to the less fortunate during Ag Week in Sioux Falls.

photo Courtesy midWest dairy assoCiatioNDave Haagenson, a dairy producer from Baltic, S.D., washes up dishes during the dinner provided by the ag commodity groups in Sioux Falls during Ag Week.

Page 10: 2010 South Dakota Dairy Princess Special Edition

Page 10 • South Dakota Dairy Princess Special Edition • Dairy Star • March 2010

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The Midwest Dairy Council announces that Haley Patino of Sturgis Elementary in Sturgis, S.D. is one of 51 winners (one per state + the District of Columbia) of phase one of the national Fuel Up to Play 60 competition. The competition is part of a nationwide initiative by the National Football League (NFL) and the National Dairy Council (NDC) aimed at tackling childhood obesity by giving youth a voice in changing their school nutrition and physical activity environment. Patino is South Dakota’s mid-point winner for earning high points in the online contest which tracked daily healthy eating and physical activity habits, provided educational challenges and encouraged friend recruitment to the program between Oct. 15 and Dec. 15, 2009. The prize is an iPod Touch and a $50 NFLShop.com gift certificate. Phase 2 of the Fuel Up to Play 60 competition runs from Feb. 1 to March 15, 2010. At the competition’s conclusion, a national individual winner will receive a healthy makeover with an NFL star and appear in a national promotional spot while the winner’s school will receive a cafeteria and gym makeover. Fuel Up to Play 60 is a free, youth-led program that empowers youth to take charge of their health and become school leaders to create opportunities for 60 minutes of daily physical activity and to make more healthy foods available at school, like low-fat and fat-free dairy foods, fruits, vegetables and whole

grains. Meals and snacks consumed at school provide one-third to 50 percent of a student’s daily nutritional needs, making the school environment an ideal setting for teaching these healthy behaviors so they become lifelong habits. “We’re proud and excited that Haley Patino is one of the top participants nationally in the Fuel Up to Play 60 competition,” says Dawn Conrad, a registered dietitian and school nutrition program manager for Midwest Dairy Council. “This program allows youth the opportunity to take control of their own health and work toward making their school environment healthier by getting involved in daily physical activity and eating nutritious foods, and encouraging their friends to do the same.”

How the Fuel Up to Play 60 works Schools and youth enroll for the program at FuelUpToPlay60.com. Youth pledge to eat healthier and be more physically active; track their daily healthy behaviors; and earn points to win great prizes. Enrolled schools receive a Fuel Up to Play 60 School Wellness Kit with in-school promotional materials and recommended healthy eating and physical activity strategies that youth teams can implement at their schools. Student leadership work with adult stakeholders on providing healthy eating and physical activity opportunities designed for their unique school environments.

Right program, right place, right time Fuel Up to Play 60 is a proactive response to the growing obesity epidemic and declining physical fitness of America’s youth. The program is designed to help reverse the trend toward increased weight and sedentary lifestyles among America’s children. Nearly 32 percent of all children and adolescents, approximately 23 million kids, are now overweight or obese. Over the past 30 years, this trend has assumed epidemic proportions, with the proportion of overweight children aged 6 to 11 years growing from 6.5 percent to 17.0 percent, and rates among adolescents aged 12 to 19 years jumping from 5.0 percent to 17.6 percent. These climbing obesity rates increase children’s risk for diet-related chronic diseases, such as type 2 diabetes, metabolic syndrome and cardiovascular disease. Research shows that most American children are overfed and undernourished. While most consume more calories than recommended by the USDA’s Dietary Guidelines for Americans, only 2 percent of school-aged children consume the recommended daily number of servings from all major food groups. And 62 percent of children aged 9 to 13 years do not participate in any organized physical activity during their non-school hours. Almost 23 percent do not engage in any free-time physical activity at all. Fuel Up to Play 60 is based on the 2005 Dietary Guidelines for Americans,

which recommends consumption of nutrient-rich foods (such as low-fat and fat-free milk and milk products, fruits, vegetables and whole grains) and 60 minutes of physical activity a day. In South Dakota, Fuel Up to Play 60 is provided by the Midwest Dairy Council and the NFL. It’s part of a national initiative to promote healthy eating and physical activity by the NFL and NDC building on existing programs, including NFL PLAY 60: The NFL Movement for an Active Generation, which encourages kids and their families to “get up and play an hour a day.” In January 2010, the U.S. Department of Agriculture (USDA) joined Fuel Up to Play 60 to fight and defeat childhood obesity in cooperation with the NFL, NDC, multiple health organizations and several major corporations. Fuel Up to Play 60 is funded with an initial private sector financial commitment of $250 million over five years by America’s Dairy Farmers. Funding is expected to grow as government, business, communities and families join this effort to improve nutrient-rich food choices and achieve 60 minutes of physical activity each day among children. More than 58,000, or 60 percent, of the nation’s 96,000 private and public schools are currently enrolled in Fuel Up to Play 60. To learn more about Fuel Up to Play 60 or sign up for the program, visit www.fueluptoplay60.com or www.midwestdairy.com.

Top-scoring South Dakota student wins Fuel Up to Play 60 national competition

Page 11: 2010 South Dakota Dairy Princess Special Edition

South Dakota Dairy Princess Special Edition • Dairy Star • March 2010 • Page 11

Don’t operate your dairy without it.

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Page 12: 2010 South Dakota Dairy Princess Special Edition

Page 12 • South Dakota Dairy Princess Special Edition • Dairy Star • March 2010

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Congratulations to the candidates of the 55th South Dakota Dairy Princess Contest