2010 retail stars
TRANSCRIPT
8/9/2019 2010 Retail Stars
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These naTional Treasures
show us whaT selling
hoT Tubs is all abouT.page 46
These naTional Treasures
show us whaT selling
hoT Tubs is all abouT.page 46
SRetailer.com $10.00 US / $12.00 Canada
InSIde the hot tub InduStry
®
july/augusT 2010
rotomold reScueSStrugglIng dealerS
page 37
your fInancIngqueStIonS anSwered
page 22
SIxteen newhot tub
dealerS earn2010 certIfIed StatuS
page 67
These naTional Treasures
show us whaT selling
hoT Tubs is all abouT.page 46
These naTional Treasures
show us whaT selling
hoT Tubs is all abouT.page 46
InSIde the hot tub InduStry
rotomold reScueSStrugglIng dealerS
page 37
your fInancIngqueStIonS anSwered
page 22
SIxteen newhot tub
dealerS earn2010 certIfIed StatuS
page 67
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6 | SpRtir July/August 2010
FeatureS July/auguSt 2010
46
37 Rotomold tothe RescueRotomold hot tubs are hitting allthe right price points for today’sconsumers, helping retailers hitsales numbers.By RoChelle BelsITo
41 Top Products:
Replacement Parts,Business Services& Distributors
67 Certified RetailStore EndorsementFind out what it takes to be ableto call yourself the best. Apply for
our independent, audited retailstore endorsement.sPeCIal suPPlemenT
73 RedemptionSchoolThe annual Master Spas dealertrip to Jamaica began like anyother. But ended with a new
mission – building a new schoolfor some precocious and promising Jamaican students.By megan KendRICK
National TreasuresRetail Stars from across North America share their secrets to success and thechallenges that they face. Snow isn’t the biggest problem retailers face inthe Midwest, a fight over water has impacted sales in California and other
tales from across the industry. By megan KendRICK
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46 | SpaRtilr July/August 2010
Sunset Bay
Hot TubsRegina, SK
In our third annual Retail Stars edition we have epanded to cover nine regionsof North America. Each year we have the pleasure of featuring talented andenterprising hot tub retailers with the goal of passing on nuggets of knowledgethat they have learned along the way. It is one of our favorite stories of the yearand we hope that you look forward to it as well.
Tubs of Fun!Fargo, ND
East Texas
SpasTyler, Tx
Patio Pools
& SpasTucson, AZ
Ponderosa
Hearth & Home
International
Hot Tub
Company
Rapid Soft
Water & Spas
Aqua Rec’s Inc.
By megan KendRICK
Falco’s Home
ResortSpokane, WA
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Sprin Dance
Hot Tubs Jamisn, PA
New Enland
SpasNatick, MA
georia Spa
CompanyAthens, GA
Premium Wholesale
Home & LeisureKitchener, oN
Mahon Pools, Spas,
Tannin & Billiards
Concord
Pools & Spas
Sweetwater
Pool & Spa
Champane
Pools & Spas
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50 | SpRetailer Juy/August 2010
Mid-AtlanticSpring Dance Hot Tubs
Jeffrey Bailey, Co-Owner
Selling only hot tubs is becoming a rarity.
While others have added patio furniture and
grills, Spring Dance Hot Tubs has stuck to
the hot-tub-only model that Dan Sine imple-
mented when he founded the store. So how do they get through the slow season?
“We create the season,” Jeff Bailey, co-owner
of Spring Dance says. “We have found out
through our hard work that people do buy spas
all year round. In the slowest season, we do about
four shows and that helps us sell a lot of spas.”
Don’t think that means it hasn’t been tough
for them the last couple of years, but Bailey feels
fortunate to be in an area that was insulated from
some of the economic difficulties.
“Our market, it stayed very strong and
the housing market stayed strong. The chal-
lenges for everybody selling anything was not
to believe the negativity they were hearing
constantly on the news,” Bailey says.
He noticed a shift in attitude at this year’s
home show in Philadelphia. “The people werein a completely different mood. Therefore, we
nearly doubled our spa sales from the prior
year. That was the first thing that showed me
that people are getting back in again, people
are starting to spend money.”
Because of this shift, Bailey encourages
dealers to get back out there and to start
advertising again.
“If [people are] spending money, thenit’s time to advertise again. I think that’s the
exciting part right now, you’re starting to see
people come in off of advertising. So that’s a
good thing.”
Spring DanceHot TubslocationSWest Berin, NJExton, PA Jamison, PA*
ownerSDanie Sine Jeffrey Baiey
brandS carriedh tus:Cadera Spashot Spring Spas
Sm Sps:D1 Aquatic FitnessSystems
cms:
AquaFinesseBaquaSpaBriiance for SpasNatura CemistrySikBaanceSpa Frog
asss:being aromaterapyleisure ConceptsSpa Essentias
SunScents
* location Pictured
Photo: Anthony Rafaello
Photo: Anthony Rafaello
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SpaReTaIleR.Com | 51
Sweetwater Pool & Spa
Connie Divelbliss-Ashcraft,
Vice PresidentPDC Spas, BiGuard, Byrn originas, Spa Essentias,inSPAratin, SpazazzLocations: Catonsville, MD • Owings Mill, MD Q: w s ggs g f sg s ?one f the biggest chaenges, especiay when itcmes t spa saes, is that we are versaturated. Ifthere’s a spa ut there, it’s represented in Batimre. S,
that t me wud be a very arge chaenge [because yu have] t be abe t cnvey t the custmer that yurprduct is gd, and yu have five r six brands thatare a gd. Then, at that pint, the chaenge is ntnecessariy just [seing] yur prduct, it’s [seing] yur-sef and yur cmpany. The advantage wud be thenur ngevity in the industry and Batimre – what wehave t ffer nce yu purchase yur spa r nce yucme in as a custmer.
Q: w s f s s,
ssd m ss v’ g d?Yu have yur severa that we did see unfrtunateynt make it, but a t f the cmpanies that are ike us,that have been arund fr 30 years, that are famiybusinesses, we’ve been thrugh this a tgether…andwe’re ging t stay. We knw hw t take care f urcustmers and we as knw hw t nt abuse eachther. We supprt ur prduct withut having t dwnanther prduct. I think that heps make a f us survive.We a knw what it takes. Sure we’re a ging t have
ur saes and ur specias, we a want ur piece f thepie, but we’re respectfu f each ther and we’re respectfuf the market and we d what’s best fr the cnsumer.
Mid-AtlanticStarsbarto pool& SpaPhenixvie, PA
bob’Sintowne SpaS2 lcatins in PA
carlton poolS5 lcatins in PA2 lcatins in NJ
Stoner Quality water
Friedens, PACrriganvie, MD
weSt cheSterSpaSWest Chester, PA
Pictured eft t right: Jeff Baiey, Dan Sine
Photo: Anthony Rafaello
Photo: Anthony Rafaello