©2010 rainforest alliance rainforest alliance certified a seal that sells
TRANSCRIPT
©2010 Rainforest Alliance
RAINFOREST ALLIANCE
CERTIFIED™
RAINFOREST ALLIANCE
CERTIFIED™
ASEALTHATSELLS
©2010 Rainforest Alliance
WHAT IS THE RAINFOREST ALLIANCE?
The Rainforest Alliance’s SmartWood program is the largest FSC-accredited certifier.
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Certifying BodyConducts Audits
Issues FSC Certificates
Rainforest Alliance is accredited bythe Forest Stewardship Council
FSC-ACC-004
Sets the StandardsAccredits Certifying Bodies
©2010 Rainforest Alliance
WHAT IS THE RAINFOREST ALLIANCE?
The Rainforest Alliance also certifies and verifies non-forestry operations:
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Agriculture Tourism Carbon Projects
©2010 Rainforest Alliance
WHAT IS THE RAINFOREST ALLIANCE?
By promoting sustainable
land-use practices, the
Rainforest Alliance helps
protect the
environment
and ensure the well-
being
of workers and their
communities. 4
©2010 Rainforest Alliance
OUR SEAL OF APPROVAL
The Rainforest
Alliance Certified
seal is an exclusive
benefit to forestry
and farm operations
that have earned
Rainforest Alliance
certification.5
** All trademark use must be approved in writing by the Rainforest Alliance. **
©2010 Rainforest Alliance
THE POWER OF THE “FROG” SEAL
The Rainforest Alliance
Certified seal of approval
assures consumers that
they are buying a
product
that has been grown and
harvested sustainably. 6
©2010 Rainforest Alliance
THE POWER OF THE “FROG” SEAL
The Rainforest Alliance Certified seal
and FSC trademark mean that:
• All laws are followed
• Human Rights are respected, especially those of indigenous
peoples
• International workers’ rights are respected
• Biodiversity and endangered species are protected
• Forestlands are not converted for other uses
• Hazardous chemicals are prohibited
See all FSC Principles at www.fsc.org/pc.
©2010 Rainforest Alliance
THE “FROG” SEAL CAN HELP YOU…
• Meet consumer demand…
• Stand out from the competition…
• Increase earnings potential…
• Demonstrate corporate citizenship…
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©2010 Rainforest Alliance
THE “FROG” SEAL CAN HELP YOU…
Meet consumer demand…
Due to the growing demand for sustainably-produced furniture, paper and green buildings,FSC/Rainforest Alliance Certified forest ownersoften experience better market access and value for their timber.
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©2010 Rainforest Alliance
THE “FROG” SEAL CAN HELP YOU…
Stand out from the competition…
The Rainforest Alliance Certified seal is
recognized by nearly 20 percent
of Americans* (and growing) and
can be found on hundreds of
products such as chocolate,
coffee and paper.10
* Source: BBMG, “2009 Conscious Consumer Report.”
©2010 Rainforest Alliance
THE “FROG” SEAL CAN HELP YOU…
Stand out from the competition…
“We require our suppliers to deliver products
that come from certified forests and have set
ambitious targets for FSC certification…
Products carrying the Rainforest Alliance
Certified seal are more identifiable as certified
and assure consumers that these products are
more respectful of the environment.”
Normand Dumont, EVP, merchandising for RONA 11
©2010 Rainforest Alliance
THE “FROG” SEAL CAN HELP YOU…
Increase earnings potential…
Lipton Tea increased annual salesby more than 10 percent after
promoting the Rainforest
Alliance Certified seal on
product and in advertising.
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©2010 Rainforest Alliance
THE “FROG” SEAL CAN HELP YOU…
Increase earnings potential…
McDonald’s coffee sales rose
by 15 percent and revenue
increased by 23 percentafter promoting the Rainforest
Alliance Certified seal in-stores
and advertising in the UK. 13
©2010 Rainforest Alliance
THE “FROG” SEAL CAN HELP YOU…
Demonstrate corporate citizenship…
Show your customers
that you care about the
environment and the social
and economic well-being of
forest-dependent communities.
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©2010 Rainforest Alliance
WHO ELSE USES THE “FROG” SEAL?
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©2010 Rainforest Alliance
WHERE TO FEATURE THE SEAL?
• Web sites
• Sales & promotional materials
• Labeling & packaging
• Advertisements – print & TV
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©2010 Rainforest Alliance
A SEAL THAT SELLS…
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…in advertisements andon product labeling
©2010 Rainforest Alliance
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A SEAL THAT SELLS…
©2010 Rainforest Alliance
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A SEAL THAT SELLS…
…in annual reports and business communications
©2010 Rainforest Alliance
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A SEAL THAT SELLS…
…in sales brochures and
consumer mailings
©2010 Rainforest Alliance
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A SEAL THAT SELLS…
©2010 Rainforest Alliance
A SEAL THAT SELLS…
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…on bags and packaging
©2010 Rainforest Alliance
A SEAL THAT SELLS…
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©2010 Rainforest Alliance
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A SEAL THAT SELLS…
…onwebsitesand emailnewsletters
©2010 Rainforest Alliance
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A SEAL THAT SELLS…
©2010 Rainforest Alliance
A SEAL THAT SELLS…
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Bananas, coffee, tea and more:
©2010 Rainforest Alliance
USING THE SEAL IS EASY…
Your dedicated SmartWood
Associate will guide you through the
process of submitting and approving the
use of both the FSC trademark and the
Rainforest Alliance Certified seal.
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Visit this link to get started:www.rainforest-alliance.org/forestry.cfm?id=trademark_request
** All trademark use must be approved in writing by the Rainforest Alliance. **
©2010 Rainforest Alliance
WE PROVIDE HELPFUL RESOURCES…
Visit www.Rainforest-Alliance.org/Marketing
• Guidelines for how to use the seal and FSC label
• Sample messages to use with these marks• Tips for how to promote your certified
products• Press release templates • Marketing examples and more
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©2010 Rainforest Alliance
WE PROVIDE HELPFUL RESOURCES…
Use this wallet card
and brochure to tell
your customers about
FSC/Rainforest Alliance
certification.
Contact your SmartWood
Associate to order copies.
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©2010 Rainforest Alliance
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoodsby transforming land-use practices, business practices and consumer behavior.
The Rainforest Alliance works to conserve biodiversity and ensure sustainable livelihoodsby transforming land-use practices, business practices and consumer behavior.