2010 portfolio - doug zweigoron
DESCRIPTION
Graphic Design & Copywriting Samples by Doug Z.TRANSCRIPT
Doug ZweigoronCopywriting and Graphic Design
Specializing in Industrial Business-to-Business Marketing Communication
Portfolio
A Revolutionary Breakthrough in Power SectionStator Technology
DuraTorque™
Even Layer Power Sections
THE LEADING FORCE behind liquids™ since 1857
Shown below is the front of a product introduction flyer for the 2009 Underground Construction Technology Conference. At right is a folder under development for the 2010 show.
Ingenuity
Roper Pumps-Leading the WayRoper Pump Company’s commitment to Research & Development has driven us to become the leading force in power section technology.
Advanced Testing CapabilitiesThe first in the industry to conduct dynamic high temperature lab testing up to 400°F
Our state of the art dynamometer is used to qualify the performance of each new design.
The performance and reliability of each new configuration is validated by extensively testing to 950,000 total cycles, including 151,000 cycles at temperature and over 1000 stalls.
Our elastomer research team uses custom programs with our state of the art Rubber-Process-Analyzer to help with compound development and quality assurance.
Bond retention testing is conducted on each batch of rubber.
Even Layer Power Sections
DuraTorque™ High Performance Power SectionsThe advantages of even layer rubber design with the flexibility of a conventional stator.
Increased ROP with Revolutionary Design FlexibilityEven elastomer layer provides up to 4x more power than standard stator designs. Our patented process employs a modular design concept that facilitates rapid prototyping and production. Without the constraints of capital intensive equipment there are virtually no limits to the tube size, length, or configuration of the DuraTorque™ stator.
In most cases, we can quickly design a stator to match existing rotor fleets or can custom design a complete power section to exact customer specifications.
The DuraTorque ™ stator is easily refurbished, and our North American manufacturing facility provides an average two week turnaround time for stator relines.
Innovative Technology for Unsurpassed ReliabilityThe only true hypocycloidal metal profile in the industry is the foundation of our even layer DuraTorque™ design.
The stepped interior profile provides a greater surface for bonding with the addition of mechanical characteristics.
Even at high downhole temperatures our proprietary ER120™ elastomer provides groundbreaking elastomer- to-metal bond retention capability with superior strength and resistance to chunking/tearing downhole.
Cylindrical external tube profile is significantly less susceptible to buckling or deformation compared to formed (spiraled) tubes, and is compatible with fishing tools.
Unlike internally machined one-piece designs, our modular construction allows the DuraTorque™ to flex but not break in tight doglegs.
High Performance RubberHypocycloidal Metal Profile
Even Elastomeric LayerHigh Strength Cylindrical Shell
Serrated Edges
DuraTorque™ Drilling AdvantagesSubstantially improve motor ROP by utilizing increased power. Increase WOB in tight dog legs by utilizing the shorter stator length. The shorter power section maximizes the length-to-torque ratio. Fewer stalls equal less stress on drill strings. Fewer rotor/stator combinations to cover the same temperature range result in lower tool inventories.
Even layer rubber reduces elastomer failure related to hysteresis. Increased fluid compatibility including explosive decompression from gas drilling Significantly reduced risk of catastrophic stator failure due to bending, buckling, chunking, de-bonding, and joint breaking
PROUDLY MADE
I N T H E U S A
Drill Faster - Drill LongerThe DuraTorque™ stator is designed to deliver
exceptional torque while minimizing key risk factors that can contribute to catastrophic failure.
Rubber Process Analyzer
Even Layer Power Sections
THE LEADING FORCE behind liquids™ since 1857THE LEADING FORCE behind liquids™ since 1857
Roper Pump Company is a global supplier of high quality positive
displacement pumps, designed to handle a broad range of industrial
applications. In addition to helical gear pumps and progressing cavity
pumps, we design and develop numerous custom pumps for customers
with unique and demanding applications.
From a small pump company founded in 1857, Roper Pump Company
has grown into a technological leader. With a large installed base,
we have both the knowledge and experience to help you solve your
most challenging pumping problems…and our strong global distribution
network ensures that your needs are met on time, every time.
INDUSTRIALRoper Pump Company’s rugged and dependable range of positive displacement pumps provides versatile pumping solutions for even the most challenging industrial applications.
Our Markets
TRANSPORTWith over a century of experience in liquid cargo transfer, Roper Pump Company has always been trusted to load and unload your tankers quickly and safely.
POWER GENERATIONFor reliable operation of engines, compressors and turbines, thousands of customers depend on Roper Pump Company fuel pumps, lube pumps and liquidfuel flow dividers.
OIL & GASRoper Pump Company has numerous pumping solutions from the well to the refinery. Our industry leading High Performance Power Sections™ allow mud motors to run longerat unprecedented temperatures and depths.
Roper Pump CompanyPO Box 269, 3475 Old Maysville RoadCommerce, GA 30529 USA
Customer Service: 706-336-3359Technical Support: 706-336-3334Fax: 706-335-5490
[email protected]©2010 by Roper Pump CompanyRoper Pumps® is a registered trademark of Roper Pump Company. THE LEADING FORCE behind liquids™ and High Performance Power Sections™ are trademarks of Roper Pump Company.
DOC# PB-DTORQ-E-R3
In the aftermath of 9/11, the stock market plunged. There wasn’t much good news in the papers, and businesses weren’t spending on new equipment. BTG’s newest consistency transmitter offered the possibility of wringing more profitability out of newsprint recycling operations. This direct mail piece was designed to catch the attention of plant managers and process control engineers.
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Toll Free: 800-624-2326 – US: 770-209-6912 Canada: [email protected] www.teambtg.com
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Smart active bladeshear force transmitterMBT-2300
Smart opticaltransmitterOCT-2300
Static bladeshear forcetransmitterSBT-2000
SmartmicrowavetransmitterMIC-2300
Smart rotatingshear force transmitterMEK-2300
Smart optical transmittertotal consistency TCT-2300
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Measuring the consistency of pulps in the lower range (lessthan 2% consistency) has always been a tricky business,particularly with recycled processes. Accurate measurementsimply has not been available. Until now.
The TCT-2300 is the world’s onlyin-line transmitter which instantlyand accurately measures all fibers,fillers and fines, thus giving thetotal consistency.The TCT-2300 uses BTG’s patented’Peak Method’ of optical analysis.A non-clogging, self-cleaning probeensures trouble-free operation.The probe slides through a valveinto the main flow and can easilybe removed at any time withoutinterrupting the process.
With the TCT-2300 you can significantly improve the efficiencyof a wide range of pulp and paper applications. Accurate,immediate measurement of total consistency will giveyou greater control of various processsteps, including:● Screening ● Cyclone cleaning● Flotation ● Heat exchangers
(tmp and ctmp)
Satisfaction guaranteed.No maintenance required!
Get real controlof low consistency.Contact BTGto find out how.
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What’s upwith yourwet end?
Wet-end optimization techniquesfor the pulp and paper industryOn-site seminars and consulting servicesto assist you in analyzing and optimizingyour wet-end processes, from high densitystorage to the headbox.● Improve product quality and uniformity● Optimize furnish costs● Lower water usage● Slash energy and chemical consumption● Speed up grade changes● Reduce drying costs● Increase fabric life● Reduce sheet breaks● Minimize deposits
Many years of sharing experiences with our customers are reflectedin our library of application reports and user tools. MUETEK presentsthis valuable know-how in dedicated seminars. Our experts lectureon complex processes in a readily comprehensible way, and giveexamples from industrial practice to demonstrate where reevaluationof chemical addition points, chemical dosage control and overallretention chemistry resulted in greatly improved process efficiency.
We also provide on-site consulting services, both for the purpose oftroubleshooting existing process problems...as well as to help youestablish reference points by which to quantify and maintain normaloperating parameters.
Some customers who havebenefited from Muetek
seminar & consulting services
BASF CorporationCYTEC Industries
Eka ChemicalsHercules, Inc.OMYA, Inc.
Mütek Analytic GmbH Muetek Analytic GmbH Muetek Analytic Inc.Arzbergerstrasse 10 42 Keefer court, Unit#3 Ste. 114, 2141 Kingston Ct. S.E.82211 Herrsching, Germany L8E 4V4 Hamilton Ontario, CDN Marietta, GA 30067, USAPhone +49 8152-9312-0 Phone 905 560-5190 Phone 770 612-0606Fax +49 8152-4374 Fax 905 560-5301 Fax 770 955-2383eMail [email protected] eMail [email protected] eMail [email protected] www.muetek.de web www.muetek.com web www.muetek.com
Better Actthan ReactStrategies for papermakers
Muetek’s company philosophy is to bridge the gap between paperprocesses and chemistry, and to emphasize knowledge transfer asa priority item. This objective is realized through continual updatingof our application technologies, intensified development of specialtyproducts, and constant cooperation with institutes and universitiesin an R&D context. We bring this experience to your site, and tailor itto help equip your personnel with the knowledge necessary to achieveyour long term process objectives.
Typical seminar content includes:
● Application-oriented training
● Identification of instrument needs
● Use of instruments to troubleshootand monitor wet-end processes
- Standardization of procedures- Sample collection and preparation- Data analysis and interpretation
On-Site Seminars
Consulting Services Muetek’s process specialists will perform a thorough wet-end surveyat your mill. As a minimum, this includes a complete survey of chargedemand and fiber zeta potential, from the high density chest to theheadbox. Additional services will depend upon your needs. Muetekis equipped to measure and monitor charge demand, zeta potential,drainage rate and gas content.
As part of the survey, we will conduct an in-depth analysis of currentprocesses, quality issues, and other relevant topics with designatedpersonnel. Recommendations will then be made based on survey results.
Deliverables include:
● A detailed wet-end flow chart depicting unit operationsand chemical addition points
● A schematic depicting charge characteristics throughoutthe wet-end, before and after every chemical addition point
● A report with conclusions and recommendations
For further information, call 770 612-0606,or eMail Muetek at [email protected]
Flyer promoting Muetek’s seminar and consulting services for pulp & paper producers.
Call today for a copy of SOFTDOC,HBM’S comprehensive product
catalog on CD
CALL TODAY to see why the world’sleading primary labs measure
mechanical quantities such as strain,force, torque and load with HBM
TTTTTOLL FREEOLL FREEOLL FREEOLL FREEOLL FREE: (888: (888: (888: (888: (888))))) 412-2771412-2771412-2771412-2771412-2771 • F F F F FAXAXAXAXAX: (770)447-8440: (770)447-8440: (770)447-8440: (770)447-8440: (770)447-8440HBMinfo@SpectrisTHBMinfo@SpectrisTHBMinfo@SpectrisTHBMinfo@[email protected] • www www www www www.HBMhome.com.HBMhome.com.HBMhome.com.HBMhome.com.HBMhome.com
•Up to 128 channelsin a 19” system
•Costs as low as$250 per channel
•Up to 20,000samples per secondper channel with22-bit resolution
HBM introduced new data acquisition technology with an unprecedented number of inputs in a compact system. The phone booth image was intended to exaggerate the concept of fitting ‘more’ into existing communication channels.
This ad was placed in the proximity of relevant editorial in trade publications to increase the likelihood of visibility to qualified users.
The result was an unusually high number of specific requests for further information, and high scores on follow-up ad readership studies performed by the publisher.
Teresa BurkeBTG Americas Inc.2815 Colonnades CourtNorcross, GA 30071
BTG Americas Inc.2815 Colonnades CourtNorcross, GA 30071
Name: _______________________________________________
Company: ________________________ Title: __________________
Address: _______________________________________________
City: _____________________ State: ________ Zip: ________
Phone: __________ Fax: __________ E-mail: _______________
Comments: _______________________________________________
_______________________________________________
For more information, fax this form to 770-447-8440
or Call 800-624-2326
Free and dissolved gasesin your pulp can cause ahost of expensive problems:
Deposits, unwanted flotationand foaming, web breaks,drainage problems and anincrease in pumping powerdemand.
Quality problems include specks, pinholes, negative effects on formation,porosity and printability and strength losses.
The BTG uses patented Muetek technologyto measure free and dissolved gases in pulp suspensions. You can reducedeaerator dosage costs - e.g. by adding chemicals strictly to demandinstead of in constant amounts. Papermakers achieve a sustainable costreduction by closed-loop control of deaerator chemicals ...a system thatprovides for very short ROI.
We have the experi-ence and the solutions to help you improve your process profitability.
GAS 60 online gas analyzer
If you’ve got gas problems, contact BTG today.
Are you overdosing to remove gasesfrom your process pulp?
Overdosing of deaerator chemicals can costa 500 ktpy newsprint operation $400,000!
A 100 ktpy LWC operation might spend $60,000per year on unnecessary overdosing.
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Without GAS 60�
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Deaerator costs 100%
Pinholes
With GAS 60�
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Low gas content
Deaerator costs 70%
No pinholes
Free gas (bubbles)
Dissolved gas
And excessive chemicalcosts are only theof the iceberg...
tip
A direct mail postcard sent to process control engineers and plant superintendents at pulp mills. At the time,
the price of gas had just hit record highs at the pump. We played on that awareness to get their attention.
Corrosion can be a heavy problem.Roper Pump Co. has the solution...
Is it a strain to exercise your flow dividers regularly?
Corrosion-Resistant Flow DividersPower Generation Solutions from the Roper Pump Company
Dramatic cost reductions for plant operation and maintenance budgets Resistant to corrosion during standby(or while turbine runs on natural gas) Resistant to failure from particulatecontaminants in liquid fuel New or retrofit...available for most framesizes of liquid fuel fired gas turbines
Roper Pump is a proud sponsor of the ASME GAS TURBINE USERS SYMPOSIUM.Please come see DuraFlow™ at our booth
at Power Gen International - Booth 745
For more informationon DuraFlow™, call
706-336-3368or visit our website at
www.roperpumps.com/duraflow.pdf
Treat yourself to higher reliability during start-up of liquid fuel systems!
Roper Pump CompanyP.O. Box 269
Commerce, GA 30529
Roper Pump CompanyP.O. Box 269Commerce, GA 30529
Gears fused to corroded case
Corrosion caused by waterin fuel from leaky check valves
DuraFlow™ Corrosion-Resistant Flow Dividers incorporate bronze and stainless steel components for corrosion resistance
and significantly improved reliability. DuraFlow™ is available for all GE,
Westinghouse, Siemens-Westinghouse and Mitsubishi turbine sizes.
New designs help prevent turbine tripswhen transferring from gas to liquid fuel operation.
Corrosion Resistant Liquid Fuel Flow Dividers Guard Against the most Common Causes of Failure
Contact Roper Pump today 706-336-3368
[email protected]/DuraFlow.pdf
� High reliability during start-up of liquid fuel systems� Reduced operation & maintenance costs� Resists corrosion during standby� Resists failure from particulate fuel contaminants
Sequential direct mail postcards sent to power plant maintenance engineers.
Roper Pump is currently creating a new website. This was a temporary facelift I created to work with the outdated code on their existing website. I worked with an outside web designer to implement the change at minimum cost.
Roper Pump Company believes in using the best available training and technology to achieve our objectives. This philosophy is implemented through our LEAN manufacturing program, an ongoing process for eliminating waste and improving quality.
Dan Dixon, our VP of Finance, takes that same philosophy to heart in his free time as a champion drag racer. In the 2007 NOPI NDRA season, Dan continually fine tuned his car and his technique to put together a first place finish the Unlimited Street class, with a season total of 666 points, and a new low ET for the class of 8.557 @ 167.47 mph.
Roper Pump is proud to sponsor Dan as he tries to put together another winning season in his custom-painted Toyota Supra, and we hope that some of our customers will join us to cheer Dan on. Click on the hyperlinks below for more info about events in your area.
Beginning in 2008, NHRA.....the world's largest motorsports sanctioning body....will combine forces with NOPI Motorsports to sanction sport compact drag racing events at NOPI events. The new sport compact race series will be called NOPI Drag Racing Series sanctioned by NHRA.
Come join the Roper Pump Racing Teamfor NOPI NHRA Drag Racing !!!
Atlanta Dragway ..................................... Atlanta area .................. March 29-30Moroso Motorsports Park...................... Miami area .................... April 5-6Atco Raceway......................................... Philadelphia area ......... April 26-27Old Bridge Township Raceway Park .... New York City area ...... May 3-4Maryland International Raceway........... Baltimore/DC area ....... May 17-18Bandimere Speedway ............................ Denver area .................. June 21-22Rocky Mountain Raceways ................... Salt Lake City area....... July 18-19New England Dragway........................... Boston area.................. August 2-3Virginia Motorsports Park...................... Richmond area............. August 16-17Old Bridge Township Raceway Park .... New York City area ...... August 23-24
Contact your Roper Pump representative for tickets.
Roper Pump sponsored a drag racing team for two seasons, and I was responsible for design and creation of the accompanying web pages.
Logos
Trade Shows