2010 model year global product overview (derrick kuzak, group vp, global product development)
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The Ford Product Plan
Fresh Showroom
Full Portfolio in all Regions
Global Product Strategy
Benchmark Levels of Product Development andInvestment Efficiency
Fully Competitive True Product Excellence
Teamwork and Performance-based Culture
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Freshening Cadence To Be Among The Best!
MKS
Flex
F-150
Fusion
Milan
MKZ
Mustang
Shelby GT500
MKT
Transit Connect
Fiesta
Were delivering on our commitment of 100percent new or significantly freshened product by
2010
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The Force is with Ford in Car Wars
Source: Bank of America | Merrill Lynch Research
Relative freshness of product line by manufacturer 2010e-2013e
- Merrill Lynch
GM
Europ
ean
IndustryA
verage
Chrysler
Nissan
Toyota
Korean Fo
rd
Hond
a
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Fresh Showroom
Source: Bank of America | Merrill Lynch Research
Cumulative Replacement Rates,
Percentage of 2008 CY volume replaced in MY 2010e-2013e
Expect positive market share momentum Ford has built in 1H:2009 to continue through end of 2012based on relatively strong replacement rateand lower average showroom age.Merrill Lynch, Car Wars
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The Ford Product Plan
Fresh Showroom
Full Portfolio in all Regions
Global Product Strategy
Benchmark Levels of Product Development and Investment Efficiency
Fully Competitive True Product Excellence
Teamwork and Performance-based Culture
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Transit Connect
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2011 Fiesta
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Global Product Strategy
Bold, emotive exterior designs
Great to drive
Great to sit in
Comfort and convenience of a second home on wheels
Remarkably quiet
Unmistakably a Ford or Lincoln in look, sound, feel
Fuel Economy as a reason to buy
All with exceptional value
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Unsurpassed Fuel Economy
MORE TO COME!
2009 Model YearEscape 2.5-L 6-speed FWDEscape HEV 2.5-L CVT FWD
Flex 3.5-L 6-speed FWD
F-Series 4.6-L 4v 6-speed 4x2
2010 Model YearFusion 2.5-L 6-speed FWD S-Model
Fusion HEV 2.5-L CVT FWD
Taurus 3.5-L EcoBoost 6-speed AWD
MKS 3.5-L EcoBoost 6-speed AWD
Flex 3.5-L EcoBoost 6-speed AWD
MKT 3.5-L EcoBoost 6-speed AWD
MKT 3.5-L 6-speed FWD
Transit Connect 2.0-L 4-speed FWD
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Fuel Economy Leadership
Deliver the best with every new vehicle.
Contribution to U.S. Light-Duty Fleet Fuel Economy % Improvement
26%
Base14%
More than 35%
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How We are Working: Benchmark Efficiency
Simplification and Focus
GPDS (Global Product Development System)
Global Vehicle Programs
Global Product Development Organization
Global Ford Vehicle DNA
Manufacturing Flexibility
Teamwork and performance-based atmosphere
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Showroom Nameplate Simplification
9297
59
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Significant reduction in platform count and % volume on core platform isaccelerated.
Total Number of Platforms
2007 2012
Ford 27 16Competitor A 23 20
Competitor B 27 20
% Volume on Core Platforms
29%2007 78%2012
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Vehicle Development Efficiency
ContinuousImprovement
60%
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Vehicle Development Efficiency
ContinuousImprovement
40%
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Global Product Strategy Demonstrated Today
Bold, emotive exterior designs
Great to drive
Great to sit in
Comfort and convenience of a second home on wheels
Remarkably quiet
Fuel Economy as a reason to buy
Unmistakably a Ford or Lincoln in look, sound, feel
All with exceptional value
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Anticipate Innovate IncorporateAnticipateAnticipateInnovateInnovateIncorporateIncorporate
Global Technology Strategy
Safety
SAFE
Design
SMART
Sustainability
GREEN
Deliver Greener Miles Through:
> Achieving fuel economy improvement andvehicle CO2 emissions reduction
> Maximizing the use of renewable, recycled,and recyclable resources in all our vehicles
> Improving In-Vehicle Air Quality (e.g., reductionof interior materials emissions, interiorparticulate filtration)
Deliver Safer Miles Through:
> Achieving future regional public domaintargets and any 3rd Party RecommendedBuys
> Introduce consumer-relevant highly-valued,breakthrough and differentiated features thatwill enhance family safety and respond toemerging societal safety consciousnesstrends
Deliver Bolder Miles Through:
> Exciting interiors that integrate comfort,convenience, and infotainment to Brand DNA
> Leveraging global platforms with the rightproportions for multiple brands
> Improving emotional appeal withoutcompromising interior volume
> Achieving design leadership with each majorprogram.
A clear technology strategy which sets priorities and guides actions to achieve Fords vision forbringing affordable technology to millions.
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KeylessEntry
Keypad (SecuriCode)SYNC
V1
AmbientLightingGen I
Easy Fuel2007CY
Next GenKeypad
(SecuriCode)
SYNCV2
AmbientLightingGen II
Easy Fuel
2008CY
Next Gen Keypad(SecuriCode) SYNC
V3
AmbientLightingGen II
Easy Fuel2009CY
Sony BrandedAudio(F/M)
Enhanced THXAudio with DeepNote (L)
Sony BrandedAudio(F/M)
Blind SpotMirrorMyKey EcoBoost
PLUS
Enhanced THXAudio with Deep
Note (L)
TECHNOLOGY: Brand Signature Content
PLUS
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Door mounted mirrors
Acoustic windshield
Acoustic Belly Pan
Thicker rear door glassFront acoustic laminated glass
Quasi dual exhaustwith quiet tuning
Magnesium liftgate tuned for idle
Full perimeterhood seal
Dash Doubler Full tunnelacoustic insulator
Full perimeter doormargin seal
A, B, C, D pillaracoustic baffles
Interior Quietness Lincoln MKT
Less wind and road noise than an Audi Q7
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All with Exceptional Value
Base: $25,995 = samecarry-over price as 2009MYbase model
Lower base price than
Chrysler 300 LX and Avalon XL
SEL (FWD) Equipment Adj. Trans Price
5% premium to Impala LT 3.5-liter
11% discount to Chrysler 300 LX
SHO at $37,995
$1,930 less thanChrysler 300 C AWD HEMI
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Taurus Audi A6 Lexus GS350 Toyota Avalon
$25,995 to$31,995
$45,100 $45,000 $27,845
Adaptive Cruise Control & Collision Warning with Brake Support
Blind Spot Information System (BLIS) with Cross Traffic Alert
MyKey
SecuriCode Keyless Entry Keypad
Voice-activated Navigation System with SIRIUS Travel Link
SYNC: Traffic, Directions and Information
Multi-Contour seats with Active Motion
Easy Fuel Capless Fuel-Filler
3.5-liter EcoBoost Twin Turbo V-6 engine with Direct Injection
Sony Surround Sound System
Rear View Camera System
Auto High Beams Headlamps Intelligent Access with Push Button Start
Rain-Sensing Wipers
SelectShift Automatic with Paddle Controls
SYNC: 911 Assist SYNC: Vehicle Health Report
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CLASS-EXCLUSIVE
TE
CHNOLOGIES
OTHER
AVAILABLE
TECHNOLOGIES
Driver-Focused Technologies
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The Ford Product Plan
Fresh Showroom
Full Portfolio in all Regions
Global Product Strategy
Benchmark Levels of Product Development andInvestment Efficiency
Fully Competitive True Product Excellence
Teamwork and Performance-based Culture