2010 cma music festival recap
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Relive the magic of the 2010 CMA Fest with this printable recap..TRANSCRIPT
CMA MUSIC FESTIVAL RECAP
EXECUTIVE SUMMARY
The 2010 CMA Music Festival achieved an unprecedented success with a 16.7 percent increase in attendance over 2009.
The Festival also experienced its biggest crowds ever in the event free areas including Riverfront Park (site of the daytime music stage performances), the Chevy Music Stage on the Bridgestone Arena Plaza, the Music City Zone, and the Family,
Fun, and Sports Zones. Estimated daily attendance throughout the Festival in 2010 was 65,000.
The corporate marketing effort during CMA Music Festival generated combined activation and consumer engagements of more than 700,000. These various engagement elements included product sampling, dedicated registrations,
and brand impressions.
260,000 Aggregate Attendance
ATTENDANCE
GEOGRAPHIC BREAKDOWN OF ATTENDEES
EVENT ATTENDEE DEMOGRAPHICS
GENDER
FEMALE 72%MALE 28%
HH INCOME
50,000-$75,000 22%$75,000-$100,000 17%$100,000+ 34%
EDUCATION
Some College 28%College Graduate 31%Post Graduate Degree 16%
The CMA Global Artist Party, often known as the unofficial kick off to the CMA Music Festival, took place in its traditional Monday evening
spot at The Stage on Broadway.
More than 1,000 fans, who arrived early for the week of Music Festival activities, were treated to performances by popular international
artists – a Global Showcase for both domestic and international fans.
First time host Adam Gregory was joined on stage by a complete line-up of artists including:
Luke Austen (Australia); Jaydee Bixby (Canada); David Bradley (UK); Sinead Burgess (Australia); Cameron Clayton
(New Zealand); Tim McKay (UK); One More Girl (Canada) and Alex J. Robinson (Canada).
GLOBAL ARTIST SHOWCASE
Grand Marshal Brenda Lee led the way for “The Sixth Annual CMA Music Festival Kick-Off Parade.” More 14,000 fans lined the streets of downtown Nashville to see some of
the biggest names in Country Music riding along Downtown Nashville in vintage and new-model Chevy vehicles! Entertainment was provided by the Music City Drum &
Bugle Corps, the Tennessee National Guard Color Guard, US Army Color Guard, Tennessee Titans and Nashville Predators Mascots and 60+ other parade participants.
Broadcast live on Sirius/XM, the Parade has become a huge fan-favorite.
KICK-OFF PARADE
At the end of the route, Parade watchers gathered at the Bridgestone Arena Plaza for the
annual Chevy Block Party at the Chevy Music Stage. David Nail got the crowd of more than
7,000 off to a rousing start. Other featured performers including Jerrod Niemann,
Chuck Wicks, and Joe Nichols kept the crowd rocking!
CHEVY™ BLOCK PARTY
LP FIELD CONCERT STAGE
LP Field, the site for the nightly concerts, SOLD-OUT with 49,000 attendees each night. There were unbelievable performances from Country Music’s biggest names. The line-up included:
Thursday - Jason Aldean, Danny Gokey, Alan Jackson, Lady Antebellum, Tim McGraw, and Carrie Underwood Friday - Julianne Hough, Kid Rock, Miranda Lambert, Reba McEntire, Josh Turner, and Keith UrbanSaturday - Easton Corbin, Billy Currington, Randy Houser, Martina McBride, Rascal Flatts, and Zac Brown BandSunday - Trace Adkins, Justin Moore, Brad Paisley, Kellie Pickler, Darius Rucker, and Blake Shelton
The three-hour TV special “CMA Music Festival: Country’s Night To Rock” hosted by Tim McGraw will air Wednesday, Sept. 1 on the ABC Television Network.
LP FIELD CONCERT STAGENIGHTLY
RIVERFRONT CONCERT STAGE
The Site of the FREE Daytime Concert performances, the Riverfront Concert Stage was home to more than 25,000 loyal fans DAILY– more than ever in the history of the Music Festival event.
The fan-favorite line-up included :
Thursday: The Judds, Clay Walker, Love and Theft, Josh Thompson, Joey + Rory, Colt Ford, Keith Anderson, Neal McCoy, Diamond Rio, and Jake Owen
Friday: Gretchen Wilson, The Band Perry, Patty Loveless, Chris Young, Eli Young Band, Bucky Covington, Jack Ingram, Sawyer Brown, Rodney Atkins, and Craig Morgan
Saturday: Mark Chesnutt, Lee Brice, Emerson Drive, Mel Tillis, Gloriana, David Lee Murphy, Josh Gracin, Big Kenny, Lorrie Morgan, and Joe Nichols
Sunday: Sammy Kershaw, Steel Magnolia, Pam Tillis, The Bellamy Brothers, Lonestar, James Otto, Restless Heart, Jo Dee Messina, Uncle Kracker, and Darryl Worley
RIVERFRONT CONCERT STAGE
2010 brought brand new additions to the Riverfront Concert Stage Park.
The Macanudo Cigar Lounge was a place for fans to relax with America’s favorite premium cigar. Visitors were able to kick-back and take pleasure in a complimentary Macanudo cigar, while
enjoying a first rate concert experience at the Riverfront Concert Stage.
The PEOPLE Country Cabana brought the star treatment to the Riverfront with a “red carpet” themed photo experience, PEOPLE Country magazines and giveaways. Guests were able to
catch a cool breeze off of the Cumberland River while rocking to the tunes of Country’s finest.
GREASED LIGHTNING® FAN FAIR® HALL
The state of continuous commotion that’s been the standard for the Greased Lightning® Fan Fair Hall was
back in force with 253 artists and celebrities appearing at the Nashville Convention Center. Exhibit booths
SOLD OUT in record time!
Attendance over the four days was 55,385 and was exclusive to four-day ticket holders.
Making his first appearance in the Fan Fair Hall since 2000 was Tim McGraw, who signed a record 3,000
autographs in two hours. Also back in 2010 was Rascal Flatts. To celebrate their 10th Anniversary, the
trio performed a two-song acoustic set before thousands of camera-clicking, singing fans. The Judds,
who haven’t signed autographs together since the 1990s when the Fan Fair® event was held at the
Tennessee State Fairgrounds, signed in the CMA booth. Other artists that made appearances to sign autographs
for their fans includes: Rodney Adkins, Trace Atkins, Laura Bell Bundy, Bucky Covington, Danny Gokey,
Randy Houser, Lady Antebellum, Craig Morgan, Kellie Pickler, Chuck Wicks, Darius Rucker,
and many more!
NASHVILLE CONVENTION CENTER
GREASED LIGHTNING® FAN FAIR® HALLNASHVILLE CONVENTION CENTER
This year, new exhibitors in the Exhibit Hall substantially improved the fan experience.
Partners in the Greased Lightning® Fan Fair® Hall included:
U.S Air Force, Barnes & Noble, Chevy™, CMT, Drive4COPD™, Dillard’s®, DISH Network®, Durango Boots®, Farm Boy® & Farm Girl® Brands, Great American
Country (GAC), Greased Lightning® Cleaning Products, Microsoft®, RFD-TV, Roper™ Apparel & Footwear, Silpada Designs,
Sony PlayStation®, Southern Belle Glamour, Sprint, The Country Network, VELVEETA® Shells & Cheese, Votre Vu,
Waggin’ Train® Dog Treats, and 650 AM-WSM.
Greased Lightning® Fan Fair® Hall
Activities
FAN FAIR® TV
Fan Fair® TV – the CMA’s in-house information TV channel - was upgraded in 2010 to enhance accessibility and better programming - allowing fans more
access to on-site information regarding events, performances, autograph signings, Country Music videos, and much more!
Additional Nashville Convention Center in-house TV Monitors were added to the Fan Fair® TV effort and were located on all three floors.
The brand new Fan Fair® TV information stands doubled the number of locations from 2009, and were scattered in locations that were
more accessible to guests.
Monitors could also be found in the CMA Lounge Booth, around the Exhibit Hall, and in the Coke ZERO exhibit in the Fun Zone. Fan Fair® TV was the
perfect entertainment for fans to catch a glimpse as they were waiting in line to get an autograph and a chance to meet their favorite Country artists!
NASHVILLE CONVENTION CENTER
DURANGO ® ACOUSTIC CORNER
Durango® Boots returned to present the Acoustic Corner, a showcase for independent artists and solo or group performers. The area on the second
floor of the Convention Center hosted a steady stream of fans during 19 hours of music. Some of the performers included: Gene Watson, Jim
Lauderdale, Josh Williams Band, Anthony Smith, The Roys, Larry Gatlin, Marty Raybon, Darryl Worley, Lynn Anderson, The Wrights, and The
Grascals. For the first time at the CMA Music Festival, many of the performances were aired live by
WSM-Nashville 650 AM.
In addition to performances, audience members were also able to participate in interview sessions with legendary artists and get an autograph
at either the 650 AM WM or Durango® Boots booth in the Fan Fair® Hall.
NASHVILLE CONVENTION CENTER
NEW! CMA SKYPE LOUNGE
For the first time in CMA Music Festival history, fans could get up close and personal to video chat with some of their favorite artists! CMA teamed up
with The Country Network and Let Them Hear the Music Live to present the CMA Skype Lounge in the Greased Lightning® Fan Fair® Hall.
Country acts Bucky Covington, Love and Theft, Buddy Jewell, Justin Moore, and others were present via Skype to answer
their fans’ questions.
This was a great opportunity for artists to connect with their fans in an all-new virtual way!
NASHVILLE CONVENTION CENTER
Free Event Areas
EVENT SHUTTLE MAP
FAMILY ZONE
Growing in popularity each year, the Family Zone was buzzing during CMA Music Festival with activities for
youngsters and the young at heart.
Fans were able to enjoy: free sampling from McDonald’s®, Dr Pepper®, and KRAFT Lunchables, celebrity autograph signings in the Carl Black Chevrolet booth, an inflatable
Manwich slide, Girl Scout cookie decorating, fingerprinting from the Davidson County Sheriff Dept, and much more!
Thursday was Family Day and the festivities kicked off with the McDonald’s® – Dr Pepper® Free Family Picnic. The Junie B. Jones® Stupid Smelly Bus stopped by and face painters, balloon artists, and caricaturists roamed the
zone! Katie Armiger read Miss Brooks Loves Books (and I don’t) by Barbara Bottner as a part of Random House
Children’s Book Celebrity Storytelling.
Costume characters from the Tennessee Aquarium, Random House Children’s Books, and Belle from
Broadway’s Tour of Disney’s Beauty and the Beast mixed and mingled, meeting and taking pictures with
fans of all ages!
FAMILY ZONE MAINSTAGE
Family friendly entertainment was showcased on the Family Zone Mainstage. Kicking off the four days of non-stop entertainment was a Magic Show performed by crowd favorite, Ronald McDonald®. The Nashville Zoo visited with some furry friends for their
“Wildlife on Wheels” program and The Junie B. Jones® Stupid Smelly Bus Tour stopped in the Family Zone and brought the popular Random House Children’s Book series to life!
Later in the afternoon, local gymnastic teams showed their spirit for Country music by participating in a Cheerleading competition hosted by Prime Tyme Athletics. Throughout the week, artists such as Katie Armiger, Whitney Duncan, Jesse Lee, and Jamie O’Neal
participated in Random House Children’s Books Celebrity Storytelling. Fans packed the Mainstage Tent when MCA recording artist Josh Turner swung by the Family Zone and hosted the first-ever dance contest to celebrate the success of his smash single “Why Don’t We
Just Dance”. Contestants danced to some of Josh’s most popular songs and were awarded prizes. As a surprise, Josh himself was awarded a Gold Plaque denoting that his single “Why Don’t We Just Dance” has sold over 500,000 copies!
This year the ABC Block Party found it’s new home on the Family Zone Mainstage and rocked the crowd with performances, games, give aways, and much more! The Annual YWCA Celebrity Auction with Martina McBride took place on Sunday. The event was hosted
by GAC’s Stormee Warren, who was joined by other celebrities Big Kenny, Bo Bice, and Martina McBride herself!
ABC BLOCK PARTY
CMA and the ABC Television Network have a long standing partnership.
The ABC Block Party was back and better than ever at it’s new home on the Family Zone Mainstage. This year's Block Party, hosted by Rossi Morreale
(Dating in the Dark) and Brandon Barash (General Hospital), was filled with entertainment for the entire family. The party included daily activities and
trivia games such as "Name that ABC Tune" and "Daytime Drama."
In addition to the games, autograph and Q & A sessions with ABC Stars were held with Jillian Harris, Paige Hemmis, and Tracy Huston (Extreme Makeover:
Home Edition); Bobbie Eakes(All My Children); Melissa Archer, Bree Williamson and
Kassie De Paiva (One Life to Live); and Kelly Monaco, Bradford Anderson, Laura Wright, Steve Burton
and Scott Reeves (General Hospital).
There was plenty of music as well, with performances by Country artists Emily West and Chris Janson, in addition to Port Chuck and the Divas of Daytime,
which are made up of stars from ABC Soap Operas - General Hospital and One Life To Live.
FAMILY ZONE MAINSTAGE
5TH AVENUE PLAZA
For the fifth year, the fan favorite “Ultimate K-9 Sports Show, presented by Waggin’ Train Dog Treats” returned to the CMA Music Festival. John Misita and his team of rescue dogs performed high-flying tricks on
the ground and in the water to entertain fans. Each day special guests lent a hand; participating artists included: Danielle Peck, Randy Montana, Julie Roberts, and Lynn Anderson.
On Sunday, the “Mahindra Tractors Celebrity Bull Riding Challenge” teamed Country artists with CBR competitors in attempting to survive an eight-second ride on a mechanical bull. Legendary three-time, world-champion PRCA rider, judge Tuff Hedeman awarded points for audience participation, style, and
technique. Artist participants included: Bo Bice, Jason Brown, Jason Meadows, and Elaine Roy of The Roys. The winning team was comprised of Jason Brown and Jake Littlefield, a Champion Bull Rider.
FAMILY ZONE
FUN ZONE
The popular Fun Zone covered two city blocks in downtown Nashville. This event area offered celebrity appearances, giveaways, interactive
exhibits, and food samples.
Fun Zone exhibitors included: BC® Headache Powder, Bicycle Playing Cards, CMT, Coke ZERO,
COMBOS® Snacks, GEICO, Manwich, United States Marine Corp., Mobile 1, Ocean Spray®, SunnyD®, Super 8®, Tasti-D-Lite®, Tennessee Lottery,
VELVEETA ® Shells & Cheese, Waggin’ Train® Dog Treats, and Wrangler®
SPORTS ZONE
The Sports Zone is located in downtown Nashville. Here fans were treated to games, free samples, give-aways, cooking demonstrations, dance lessons, and
much more!
Sports Zone exhibitors included: Blue Bell Creameries, Chevy™, Drive4COPD™,
Great American Country (GAC), Jack Daniel’s®, Maker’s Mark, Mahindra USA, Inc.,
Jimmy Buffett’s Margaritaville, Mello Yello, PEDIGREE® Food for Dogs, Texas on Tour,
TNT’s Memphis Beat, and USDA Food Safety.
NEW! SPORTS ZONE MAINSTAGE
New this year, the Sports Zone Mainstage was buzzing with activity and entertaining programming for all! Fans took their seats for cooking demonstrations from the Greased Lightning® BBQ team,
Pellet Envy, Whole Foods Market, and Nashville’s famous Creole restaurant, Chappy’s!
Mercury recording artist Laura Bell Bundy stopped by and got the crowd on their feet when she gave a dance lesson to her smash single “Giddy On Up”. Other performances included the U.S. Air Force
Band, Reserve Generation, and the Manwich Open Mic Finals with guest judge Jamie O’Neal!
FORT NASHBORO
The Field & Stream Celebrity Total Outdoorsman Challenge pitted artists and celebrities against each other, testing their
skills in fly casting, archery, and air rifle shooting. Country artists participants included:
Bo Bice, Rhean Boyer, Jason Brown, Matt Dame, Lucas Hoge, Rusty Tabor, Trent Tomlinson, James Wesley, Trent Willmon,
and Mark Wills.
The Field & Stream Total Outdoorsman Challenge Regional Qualifier gave 50 pre-qualified sportsmen and sportswomen
the chance to compete and move on to the National Championship.
The Outdoor Life Celebrity Save-A-Stream Pro-Am offered artists and celebrities an opportunity to demonstrate their
skills in bait casting, decoy tossing, and game calling.
SPECIAL EVENTS
CHEVY™ MUSIC STAGE
The lineup at the Chevy Music Stage included 40 acts performing more than 26 hours of concerts.
Thursday: Bomshel, Tyler Dickerson, Jaron and The Long Road to Love, Blaine Larsen, Randy Montana, Kentucky Headhunters, Classic Country Show (Jim Ed Brown with Helen Cornelius, Jeannie Seely,Gene Watson and Lynn Anderson)
Friday: James Wesley, Katie Armiger, Brantley Gilbert, Fast Ryde, The Harters, Steve Azar, Chris Janson, Mark Wills, Emily West
Saturday: Trent Tomlinson, Jesse Lee, Brady Seals, Mallary Hope, Ash Bowers, Julie Roberts, Jason Boland, Thompson Square, Shel, Bo Bice
Sunday: Gary Morris, Whitney Duncan, KingBilly, Carter’s Chord, Confederate Railroad, Jason Michael Carroll, Trailer Choir, LoCash Cowboys, Stealing Angels
Each day was filled with lots of music and activities! Sirius XM Satellite Radio carried the shows live each day. Fans could also discover Chevy vehicles on display including the Equinox, Traverse, Malibu, Silverado, Tahoe, and Camaro!
AT BRIDGESTONE ARENA PLAZA
CHEVY™ RIDE & DRIVE
Ladies and Gentlemen, start your engines. Fans from near and far lined up to test drive the new model vehicles from Chevy including the Malibu,
Traverse, Equinox, Cruze, and Camaro!
In response to the devastating floods that struck Nashville earlier this year, Chevy generously
donated $10 for every test drive to the Community Foundation of Middle Tennessee for Flood Relief.
SPECIAL FAN SAMPLING OPPORTUNITIES
• Fun TeamEvery day, The CMA “People Country Fun Team” could be found hitting the streets and distributing samples, coupons, and other free gifts. More than 75,000 items were distributed by more than 15 energetic volunteers.
• Registration BagsAll 4-day ticket holders received a Registration Bag. Included with these bags were items from partners, as well as the event pocket guide, and other visitor information. Distributed to over 32,000 fans!
• Ticket PackagesMore than 10,000 4-day ticket packages were mailed out in advance of the event. Partners could include special messaging with these advance mailings – coupons, retail listing, samples, etc.
FAN FEEDBACKJody [email protected]® Boots Trip Winner
I emailed Durango about our trip and I want to tell you all about it too. We had a wonderful time! We were at CMA 2006, 2008 and now 2010....this year we had better luck or knowledge and ran into many more celebrities then previous years. I ran into Jack Ingram on our hotel elevator I was so shocked I forgot to push the floor button! LOL! I did not get a chance to get an autograph from Rascal Flatts. Angie told me she tried to arrange something, that was so sweet of her. We did get very close to them so that was fun. GAC recorded us saying we were GAC Super Fans, that was awesome...still looking for it on TV. We were sitting a couple seats down from the little boy who played the guitar, in the backseat, of Randy Houser’s video. He was such a cutie! The gift bag you gave me was such a surprise, I did not expect so many things, thank you! My favorite CD (outside of Rascal Flatts) is Danny Gokey. There were so many freebies this year we were glad we brought extra luggage. The hotel was very nice and very convenient to the Convention Center. The service was excellent, from the front desk, concierge to house keeping. Their beds are so comfortable! The shuttle drivers were very friendly and informative. We have no complaints about the trip what so ever! Thank you again so much for all your help in making this trip so easy for us ...we love the CMA Festival and plan on returning in the near future.
Jimmy [email protected]™ Trip Winner
The trip to Nashville was the best vacation I have ever had. The hotel was top notch, shuttle services were on time and comfortable and the overall experience is one I'll never forget. I honestly had the time of my life in Nashville and maybe one day I'll be fortunate enough toreturn for CMA fest.
Kem DucoteChevy™ Trip Winner
I wanted to write thank you for handling all of the details for our Nashville trip. The CMA Music Festival was a blast and we enjoyed seeing the city. My teenage daughter was so excited to see Taylor Swift and to participate in many events over the four day period. Please express my appreciation to the sweepstakes sponsors. It was truly a memorable experience.
Sugarland
Sample print ad supporting 2010 ABC-TV Special“CMA Music Festival: Country’s Night to Rock”
ABC NETWORK TV SPECIAL
Nashville’s CMA Music Festival gives event attendees unprecedented access to the stars of Country Music. And ABC
Television Network takes that access even further – to fans coast-to-coast – when the annual music extravaganza “CMA Music Festival: Country’s Night to Rock” airs
Wednesday, Sept. 1.
For the seventh consecutive year, the CMA Music Festival has been chronicled for a major network TV special.
The 2010 showcase, hosted by music and film superstar Tim McGraw, features nearly two dozen performances and up-
close artist vignettes.
The 2009 special was a ratings winner, topping the night in total viewers for ABC and tying for first-place amongst the coveted
Adults 18-49 advertising demo.
To date, “CMA Music Festival: Country’s Night to Rock” remains the ONLY music festival TV special on network television.
PROMOTIONS
CMA Music Festival promotions continue to build awareness and anticipation for the event, and have a positive impact on ticket sales. Promotions for the
2010 event included partner retail promotions, national and regional broadcast promotions, and strategic online promotions.
RETAIL: McDonald’s restaurants throughout middle-Tennessee featured tickets information, CMAfest.com callouts and on-site activities information on
a variety of assets including (10) interstate billboards; Redbox DVD vending machine signage; trayliners at (142) area stores; and more.
A partnership with Kroger gave fans an exclusive ticket offer for the 2010 CMA Music Festival nightly concerts. The promotion was supported with in-store radio; door posters and easel-backs at nearly (70) stores throughout middle
Tennessee and in Bowling Green, Ky.; regional print advertising; targeted online advertising and social media engagement on Facebook, Twitter
and MySpace; and more.
ONLINE: Online promotions included partnerships with iTunes; MySpace Karaoke; Travelocity/Sony Nashville; Pandora; various Festival artists; and a
major cross-channel sweepstakes awarding Lifetime Tickets to one lucky winner. Through the strategy employed, CMA’s social media and consumer e-mail newsletter subscriptions experienced exponential growth Q1-Q2 2010.
RADIO & TV: National radio promotions ran in partnership with “Crook & Chase Countdown,” while more than 55 regional stations also ran promotions.
Promotions also ran across 10 regional TV and print media partners.
MORE: Other promotional partners included Grand Ole Opry, Country Music Hall of Fame® and Museum, Country Music Television, Great American
Country, The Country Network, New Music Nashville and others.
McDonald’s Redbox display
MySpace Karaoke contest
Kroger in-store Ticketmaster signage
Grand Ole Opry sweepstakes
ADVERTISING
While unpaid promotional efforts for the 2010 CMA Music Festival got underway in summer 2009, the advertising campaign
officially launched in March 2010. National television advertising began in March with cable spot
runs on CMT, GAC and RFD-TV. Local and regional television schedules ran April through June, with heavy concentration in the
60 days leading up to the event. Nashville network affiliates WKRN-TV (ABC), WTVF-TV (CBS), WZTV-TV (FOX), WNAB-TV (CW)
and WUXP-TV (MyTV) carried flights for the event, along with cable provider Comcast Spotlight in Nashville. Cable channels
included CMT, GAC, VH1, TLC, Discovery Health, Lifetime, Bravo, Oxygen, SOAPnet and E! Entertainment,
Regional radio ad buys were scheduled in markets within driving distance to Nashville. More than 55 stations were selected in
markets including Chicago, Atlanta, Tampa, Charlotte, Indianapolis, Nashville, Birmingham, Memphis, Knoxville,
Lexington, Paducah, Huntsville, Evansville and more.
National print advertising occurred in Country Weekly magazine, while local/regional print advertising ran in publications including
TravelHost magazine, the Music City Vacation Guide and local newspapers The Tennessean, MetroMix Nashville, and The Scene.
Other advertising efforts included local and regional radio campaigns, a Nashville out-of-home campaign and online
advertising with Pandora.com, Facebook.com and Country radio station sites.
PREMIERE RADIO NETWORKS
CMA’s official radio partner, Premiere Radio Networks, brought 18 of Country radio’s top-rated stations from markets including Los Angeles, Atlanta, Phoenix, Seattle, Tampa, Denver, St. Louis, Portland,
Pittsburgh, Charlotte, Indianapolis, Raleigh-Durham, Baltimore, San Diego, Nashville, Columbus, Norfolk and Louisville, and overnight syndicated radio program “After MidNite with Blair Garner” to Nashville
for three days of remote broadcasts from the Convention Center. Fifty-four artists and celebrities participated in the remotes reaching 13.1 million listeners.
Among the participating artists and celebrities were Jason Aldean, Rodney Atkins, Dierks Bentley, Sara Evans, Julianne Hough, Uncle Kracker, Martina McBride, Richard Petty, Kellie Pickler,
Darius Rucker, and Gretchen Wilson.
PRINT MEDIA
Partial list of stories and mentions featured in print publications:
DAILY NEWSPAPERS:
Los Angeles TimesUSA TodayNewsdayAtlanta Journal-ConstitutionBoston HeraldThe Times-Picayune (New Orleans)The Commercial Appeal (Memphis)The TennesseanThe City Paper
MAGAZINES:
ParadeUSA WeekendBillboardBusiness LeaderPollstar MagazineBroadcaster Magazine
TV/ONLINE MEDIA COVERAGE
More than 700 journalists from more than 200 domestic and international media outlets were credentialed for 2010 CMA Music Festival. Media coverage of CMA Music Festival and the
Festival television special was strong with CNN Headline News broadcasting live from the banks of the Cumberland River. This was CNN Headline News’ first time at CMA Music Festival, and they taped stories for future broadcast, as did “Good Morning America,” Associated Press TV,
FOX News Channel, MSN.com, People.com, and many more.
Partial list of stories and mentions featured on broadcast and online media outlets:
TV:NBCCBSABCMSNBCFOX News
CNNCNN Headline NewsE! EntertainmentCMT
Online:AOL.comCNN.comYahoo.comPeople.comMSNBC.comCNBC.comCMT.comBillboard.com
New York Times OnlineUSA Today OnlineLos Angeles Times OnlineABC News OnlineChicago Tribune OnlineSeattle Times OnlineWashington Times OnlineBaltimore Sun Online
RADIO MEDIA COVERAGE
April – June 2010Radio Promotions
Impact Value: $1,101,001
Partial list of radio station participants:
Atlanta - WUBL
Baton Rouge – WYPY
Birmingham – WZZK/WDXB
Charlotte – WKKT
Chicago – WUSN
Columbus – WCOL
Indianapolis – WFMS, WLHK
Knoxville – WIVK, WMYL
Louisville – WAMZ
Phoenix – KNIX
Pittsburgh – WDSY
Raleigh – WQDR
Seattle - KMPS
St. Louis –KSD
Plus - National Radio Program: “After MidNite with Blair Garner”
CMA MOB
The 2010 CMA Music Festival brought new and innovative ways for partners to connect with the 260,000 fans on site. For the first time, attendees could join the CMA MOB, the CMA’s proprietary mobile database, to receive real-time messages about exhibit activities, event and autograph
schedules, and tickets give-aways. The digital promotion effort of the CMA Music Festival added more than
34,900 mobile database members.
Mobile messaging was displayed on the Jumbotrons both at LP Field during the nightly concerts and at the Riverfront
Stage during the daily concerts. More than 54,000 messages were texted in hopes of being displayed on
jumbo screens during the LP Field shows.
MOBILE DATABASE
SOCIAL MEDIA
The social networks, Twitter, Facebook, MySpace, and YouTube served as yet another outlet to reach the core Country music fans.
Status updates, postings, tweets, and videos went live in the months and weeks leading up to and even during the CMA Music
Festival. CMA’s social networking numbers have jumped dramatically and are continuing to grow.
Twitter – 28,642 followersFacebook – 52,934 friendsMySpace – 13,099 friendsYouTube – 621,958 channel views
CMA ONLINE
New digital applications made it easier for fans to get involved creatively with CMA Music Festival. The numbers tell the story:
• More than 4,500 fans downloaded the new CMA Music Festival iPhone app• More than 7,000 attendees created their own custom schedule of Festival events via the Web site• Over 850,000 unique visitors viewed the new www.cmafest.com website from March-June
PROMOTION & PUBLICITY INDEX
SPONSOR LOGO
Country Weekly Magazine – Ad August 2, 2010
Partner Logo
Close Up Magazine – Article Volume 2Page 31 (Inside Back Cover)
Partner Listing
Close Up Magazine – Article Volume 3Pages 4 - 6
Partner Logo or Listing
Her Nashville – Ad May, 2010
Chevy Logo
The Tennessean – AdMay 21, 23, 28, 2010
Partner Logo
The Tennessean – Ad June 4, 2010
Partner Logo or Listing
The Tennessean – 4 Page Pull Out Guide June 6, 2010Page 1-4
Partner Logo & Listing
The Nashville Scene – Ad April 15, April 29, May 13, May 20, May 27, June 3
Partner Logo
The Nashville Scene – Ad May 13, May 20, 2010
Partner Logo or Listing
Music City Tennessee Cluster – Ad May 26, 2010
Included in the following publications:
• Davidson AM
• Williamson County Products (Brentwood, Franklin, Spring Hill and Thompson Station)
• Hendersonville Star New
• Gallatin News Examiner
• Robertson County Times
• Dickson Herald
• Ashland City Times
Partner Logo or Listing
Metro Mix Nashville – Ad June 3, 2010
Partner Logo or Listing
Metro Mix Nashville – 4 Page Pull Out Guide June 10, 2010Page 1-4
Partner Logo & Listing
College Papers
Partner Logo or Listing
UT Chattanooga Echo April 15, 2010
UT Knoxville The Daily Beacon April 21, 2010
Austin Peay The All State April 21 & 28, 2010
MTSU Sidelines – Ad April 22, 2010
Vanderbilt HustlerApril 28, 2010
Belmont Vision – AdApril 29, 2010
CMA Music Festival WebsiteHome Page
Chevy Logo & Web Banner
CMA Music Festival WebsiteFan Fair Hall Page
Greased Lightning Logo
CMA Music Festival WebsiteFamily Zone Page
Dr Pepper & McDonald’s Logo
CMA Music Festival WebsiteFun Zone Page
Partner Logo
CMA Music Festival Website Sports Zone Page
Partner Logo
CMA Music Festival WebsiteMusic City Zone Page
GAC Logo
CMA Music Festival WebsiteTickets Page
Greased Lightening Listing
CMA Music Festival WebsiteRiverfront Daytime Concert Stage Page
Field & Stream & Macanudo Logo
CMA Music Festival WebsiteDurango Boots Specialty Page
CMA Music Festival WebsiteCustom Schedule Page
Chevy & Greased Lightening Listing
CMA Music Festival WebsiteCMA MF TV Special Landing Page
Chevy Logo & Web Banner
CMA Music Festival MySpace Page
Chevy Logo
CMA Music Festival Facebook Page
Chevy Logo
CMA Music Festival Twitter Page
Chevy Logo
CMA MOB Text Messages
Chevy Listing
Dates Sent:June 9th
June 10th
June 11th
Chevy Stage 6/9 Taylor Swift Tickets & Chevy Sign 6/10
Chevy Camaro Ticket Upgrade 6/11
Chevy Stage 6/11Taylor Swift Tickets & Chevy Sign 6/10
CMA MOB Text Messages
CMT Listing
Dates Sent:June 8th
June 9th
June 12th
CMT Music Awards and Text Updates 6/8
CMT Music Awards 6/10 CMA Fan Social 6/12
CMA MOB Text Messages
Drive4COPD Listing
Date Sent:June 10th
Drive4COPD and Patty Loveless 6/10
CMA MOB Text Messages
Greased Lightning Listing
Dates Sent:June 10th
June 11th
June 12th
June 13th
Greased Lightening Fan Fair Hall – Taylor Tickets 6/10
Greased Lightening Fan Fair Hall - Last Day 6/13
Greased Lightening Fan Fair Hall - Rascal Flatts Tickets 6/12
Greased Lightening Fan Fair Hall - Bo Bice Tickets 6/11
CMA MOB Text Messages
Dr Pepper & McDonald’s Listing
Dates Sent:June 10th
June 11th
June 12th
June 13th
McD/DP Free Family Picnic 6/10
YWCA Auction in McD/DP Family Zone 6/13
McD/DP Free Samples 6/12
Block Party in McD/DP Family Zone 6/11
CMA MOB Text Messages
Manwich Listing
Dates Sent:June 10th
June 12th
Open Mic Contest 6/10 Meet Jamie O’Neal 6/10
CMA MOB Text Messages
Silpada Listing
Dates Sent:May 28th
June 3rd
June 10th
June 11th
Silver Up Silpada Website 5/28 Silver Up Silpada Website 6/3
Meet Danielle Peck 6/11Meet Pam Tillis 6/10
CMA MOB Text Messages
Super 8 Listing
Date Sent:June 12th
Vote for Super 8 Top 8 6/12
CMA MOB Text Messages
Tasti D-Lite Listing
Date Sent:June 13th
First 20 Free Treat 6/13
CMA MOB Text Messages
The Country Network Listing
Dates Sent:June 10th
June 12th
Skype Lounge David Nail 6/10 Bounce Back Text – Free Posters 6/12
CMA MOB Text Messages
TNT – Memphis Beat Listing
Date Sent:June 11th
TNT Seat Upgrade 6/11
CMA Music Festival Daily ScheduleThursday - Sunday
Partner Listing
CMA Music Festival 4-Day Event Pass
Partner Listing
CMA Block Party Signage
Chevy Logo
Chevy Music Stage SignageThursday & Friday
Chevy Logo
Chevy Music Stage SignageSaturday & Sunday
Chevy Logo
Chevy Music Stage SignageHung on Stage
Chevy Logo
Chevy Ride & Drive Signage
Chevy Logo
Zone Information Booth SignageThursday & Friday
GAC Logo
Fun ZoneFamily ZoneSports Zone
Bridgestone Arena Plaza
Fan Fair Hall Information Booth Signage1st Floor Entrance
GAC Logo
CMA Family Zone Main Stage Signage
Partner Logo or Listing
Ultimate K9 Sports Show SignageHung on 5th Ave Activity Tent
Celebrity Bull Riding Challenge SignageHung on 5th Ave Activity Tent
Random House Tent SignageFamily Zone
CMA Sports Zone Main Stage Signage
Partner Logo or Listing
Sports Zone Stage Signage
Riverfront Park Directional Signage
Manwich Signage
Vendor Cart Sign
Backstage Crew Tent Sign
CMA Skype Lounge SignageFan Fair Hall
Zone Signage5 Signs in Downtown Nashville
Family Zone
Partner Logo or Listing
Fun Zone/Riverfront Park
Bridgestone Arena
1st Ave FencingRiverfront Park
1st Ave FencingRiverfront Park
1st Ave FencingRiverfront Park
1st Ave FencingRiverfront Park
1st Ave FencingRiverfront Park
Acoustic Corner SignageFan Fair Hall
Partner Logo or Listing
Escalator WrapFan Fair Hall
Partner Logo or Listing
Entrance WrapFan Fair Hall
Partner Logo or Listing
Fan Fair TV ModulesFan Fair Hall
Partner Logo or Listing
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Questions: Answers:Questions:Answers:
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Fan Fair TVFan Fair Hall & Fun Zone
Partner Logo or Listing
Fan Fair TVFan Fair Hall & Fun Zone
LP Field JumbotronSunday Night
LP Field Jumbotron
LP Field Jumbotron
LP Field Jumbotron
LP Field Jumbotron
LP Field Jumbotron
LP Field Jumbotron
LP Field Jumbotron
Thursday Winners
Sunday WinnersSaturday Winners
Friday Winners
Directional SignageDowntown Nashville
Chevy & Greased Lightning Logo
CMA Media RoomFan Fair Hall
Downtown Nashville Pole Banners
Ceiling SignageFan Fair Hall
LP Field
CMA Music Festival Registration Bags
Partners Included:CMTDish NetworkFarm Girl/Farm Boy BrandsVelveeta Shells & CheeseManwichPeopleSuper 8Mahindra TractorsOutback Steakhouse/Tim McGrawITunesMcDonaldsTasti D-Lite
CMA Music Festival VIP Corporate Gift Bags
Partners Included:ABCMicrosoftSony PlayStationCombos SnacksGreased LightingMacanudoFarm Boy/Farm Girl BrandsDurango BootsField & Stream MagazineOutdoor Life Magazine
CMA Music Festival Television Advertising Inclusion
Timing: March 2010 – June 2010
Spots: 805
Inclusion in (2) versions of CMA Music Festival ticket sales spots, that ran nationally (CMT, CMT Pure Country, GAC and RFD networks), and regionally on Nashville-area broadcast network affiliates and select cable channels within Comcast Spotlight:
Nashville Affiliates: Nashville Comcast Spotlight Nets:
WKRN-TV (ABC) CMT VH1
WTVF-TV (CBS) GAC TLC
WZTV-TV (FOX) E! Oxygen
WNAB-TV (CW) Lifetime Bravo
WUXP (MyTV) Discovery Health
Total Media Value: $180,814
ID: Chevy logo included in spots
Timing: May – June
Spots: 392
Media Value: $21,955
Included the following markets:
Bowling Green, KY (WBVR , WGGC)Chattanooga, TN (WUSY)Clarksville, TN (WVVR)Cookeville, TN (WGSQ)Evansville, TN (WKDQ)Jackson, TN (WOGY, WWYN)Nashville (WSIX, WKDF, WSM FM, WSM AM, WJXA)Paducah, KY (WKYQ)
ROI – Sponsor Name2010 CMA Music Festival
Country Weekly (Circulation: 75,000)Thank You Ad – 8/2/10 800,000 Readership
Close-Up MagazineVolume 2 (Circulation: 7,400) 18,500 ReadershipVolume 3 (Circulation: 7,800) 19,500 Readership
Her Nashville Magazine (22,000)Girls Night Out Promotion – May 56,000 Readership
The Tennessean (Weekly Circulation: 132,000)Ticket Promotion – 5/21/10 450,000 Readership Ticket Promotion – 5/28/10 450,000 Readership Free Zones & Chevy Music Stage – 6/4/10 450,000 Readership
The Tennessean (Sunday Circulation: 198,000)Ticket Promotion – 5/23/10 592,000 Readership 4-Page Pull Out Guide – 6/6/10 592,000 Readership
The Scene (Circulation: 53,00)Nightly Concerts at LP Field – 4/15/10 203,000 ReadershipNightly Concerts at LP Field – 4/29/10 203,000 ReadershipGirls Night Out Promotion – 5/13/10 203,000 ReadershipNightly Concerts at LP Field – 5/13/10 203,000 ReadershipGirls Night Out Promotion – 5/20/10 203,000 ReadershipNightly Concerts at LP Field – 5/20/10 203,000 ReadershipNightly Concerts at LP Field – 5/27/10 203,000 ReadershipNightly Concerts at LP Field – 6/3/10 203,000 Readership
ROI – Sponsor Name2010 CMA Music Festival
Music City Tennessee Cluster – 5/25/10 450,340 Total DistributionDavidson AM Williamson County Products (Brentwood, Franklin, Spring Hill and Thompson Station)Hendersonville Star NewGallatin News ExaminerRobertson County TimesDickson HeraldAshland City Times
Metromix Nashville (Circulation: 42,000)Free Zones & Chevy Music Stage – 6/3/10 145,300 Readership4-Page Pull Out Guide – 6/10/10 145,300 Readership
College Newspapers – Ticket PromotionVanderbilt Hustler – 4/28/10 10,000 CirculationUT Chattanooga Echo – 4/15/10 UnavailableAustin Peay The All State – 4/21/10 & 4/29/10 6,000 CirculationUT Knoxville The Daily Beacon – 4/21/10 13,000 CirculationMTSU Sidelines – 4/22/10 8,000 CirculationBelmont Vision – 4/29/10 8,310 Circulation
Daily Schedule – Thursday, June 10th 12,000 ImpressionsDaily Schedule – Friday, June 11th 8,000 ImpressionsDaily Schedule – Saturday, June 12th 12,000 Impressions Daily Schedule – Sunday, June 13th 12,000 Impressions
ROI – Sponsor Name2010 CMA Music Festival
4 Day Event Pass (Chevy & GL Only) Listing 329,280 Impressions
Comcast Cable TV Spot Buys – Family Zone/Sports Zone (?? spots) ?? Value
CMA Music Festival WebsiteMarch 134,258 Unique VisitorsApril 180,990 Unique VisitorsMay 250,538 Unique VisitorsJune (through June 14th) 303,912 Unique Visitors
CMA Music Festival Web BannerChevy (Home Page) – 4/30/1010 479,438 ImpressionsTEL Corporation (Fun Zone Page) – 4/30/10 6,458 ImpressionsSilpada (Fan Fair Hall Page) – 5/13/10 94,492 Impressions
Other WebsitesFacebook – 5/10/09- Current (Chevy Only) 67,737 ImpressionsMySpace – 5/10/10 – Current (Chevy Only) 4,981 ImpressionsTwitter – 5/10/10 – Current (Chevy Only) Unavailable
ROI – Sponsor Name2010 CMA Music Festival
E-News (4 releases) 103,000 Impressions per release ?? Impressions(4/30, 5/24, 5/29,6/5)
Pocket Schedule On-Site CMA Music Festival (55,000 Quantity) – Ad, Logo or Listing ?? Impressions
Fan Fair HallExhibit Space, Entrance Wrap, Ceiling Signage,Fan Fair TV ?? Impressions
Zone Space & OtherExhibit Space, Sampling, Signage, Riverfront Fencing Signage, Fan Fair TV, ?? Impressionsand the Jumbotron feature slide, Logo ID and Family Zone Commercial at the Coliseum
Press Releases (17) 1,500,000 per release ?? Impressions
2011 MARKS OUR 40TH ANNIVERSARY.
DON’T MISS IT!JUNE 9-12, 2011
NASHVILLE, TN