2010: a service provider odyssey
DESCRIPTION
As 2010 looms there is the ever present question of where service providers will take the subscriber experience. For the first time, it may be the other way around. A review of so-called disruptive technologies from the past 4 years and what the next 4 years may hold. What should service providers be doing now?TRANSCRIPT
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2010: A Service OdysseyDisruptive Technologies and What Service Providers
Should Be Doing NOW
source: litmuse http://www.flickr.com/photos/litmuse/309500151/
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About us....
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Tranquility...
source: Flickr
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Or Not?
source: Flickr
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harbinger: one that pioneers in or initiates a major change... or foreshadows what is to come
source: Flickr
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hindsight: perception of the nature of an event... after it has happened
source: Flickr
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Quick History Lesson
• First web server: 1989 (or thereabouts)
• And here we are...
source: Wikipedia
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Perspective
source: Flickr
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Miles, Locations, Variety• Wireless Symposium
• CTIA
• IP Possibilities
• Google I/O
• Mikrotik UM
• TechCrunch50
• and the list goes on... (TelcoTV next month)
source: Flickr
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Experts: 4 years ago
• IPTV
• FTTP
• WiMAX
• IMS
• FMC
• Mobile TV
• VoIP
• P2P
• ENUM
• IPv6
source: Billing & OSS World 2006, Flickr, GoGo Internet at 37k feet
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Also ~4 years ago
$30 in flight WiFi(and it was horrible)
source: GigaOm, Boeing
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Today...
source: Flickr
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Have you seen this?
• So-called “netbooks”
• < $350
• Nimble
• Purpose built Linux
• Coming soon: Windows 7
• Cloud based storage
• Single click application installs (“stores”)
source: TechCrunch
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Towers? What towers?
source: YouTube
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Nice parking job...
source: Flickr
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The race to zero...
source: Flickr
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LIPITOR ® not included...
source: Flickr
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We care when it matters...
source: Wikipedia, Flickr
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source: USA Today
You know...
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source: Digitel Wireless, i-Linc Technologies, BusinessWeek
We should talk.
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And now...
source: Flickr
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source: Wikipedia
• CDNs
• Fiber Tails
• Multi-RF Devices
• Cloud Concepts
• Affinity Models
• Social Constructs
• NG Voice
• Session Control
• VRouters
• Impulse Enablement
A List...
I see...
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CDNs• Over the Top (OTT) as the
truly IP STB
• Akamai, Limelight, Amazon S3, YouTube, and more....
• Device specific appliances
• Files of all varieties
• Easy access, easier math
• Tied to specific high capacity NAP
• Only hold up? The speed of light.
• Create a center of excellence with a nice couch
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Fiber Tails• Customer owned fiber NID
• Builder friendly designs
• Price competitive (CPA)
• Increasingly common references
• Copies the RLEC model for mutuals and co-ops
• Offer discounts starting now
source: Fora.tv, OPASTCO, TANE
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Multi-RF Devices• Multi-network ready
• 3G+WiFi in your pocket
• Bluetooth (UWB)
• Potential for increased density of radios, HD IP TV delivery, etc...
• Budget for and make relevant investments
source: OPASTCO
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Cloud Concepts• Microsoft vision: 3 Screens and a Cloud
• Google vision: AppEngine, BigTable
• Apple vision: iTunes, .ME
• Amazon vision: EC2/S3
• Cisco vision: Enable private clouds in enterprise and the telco market
• Find a partner now and work towards a localized flavor
source: TechCrunch
METOO!!
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Affinity Models• Low tier product set matched to
similar use patterns
• Access across networks with SSO
• Typical add on is WiFi but can extend to third party services
• Roaming concepts apply and partner agreements extend
• Open your authentication
(p.s. get it right)source: Flickr
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Social Constructs• Turnover every 2 years
• Twitter, Facebook, Google, Yahoo, AOL
• Namespace scarcity
• One way caveats and controls
• Limited interop at this time but likely in the immediate future
• API key oriented vs. authentication
• OAuth exposed/exploited
• XMPP, PubSubHubBub, RSSCloud, Firehose, etc...
• Google Wave, Live Mesh, Federation
• Pick a platform today
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NG Voice• Skype, Yext, Google Voice
• The ultimate “app” (they say)
• iPhone takes voice notes
• Transcription revolution
• Lowered barriers to entry for minor players
• API and pay by the drink models
• Convergence links enterprise presence to consumer notion of availability
• Leverages clouds, race to zero pricing, and years of standards wars
• Find a partner but start small and think local
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Session Control• AUP/ToS presentation on
access or as reflected by marketing demands
• Traffic qualification for business analytics
• Provisioning hooks and metering enablement (DPI with purpose)
• Up-selling as an advertising platform
• Monetization via aggregation and collection of subscriber patterns and metrics
• Start with a business problem or revenue trial
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VRouters• Virtualization comes to
network devices
• Demarc shifts to inside device vs. physical world
• Mix and match processing on metarouters
• Emergence of so-called hybrid web gateways
• Highly disruptive to units based sales models
• Routers in a cloud are now considered “on demand”
• Reconsider network elements management, SLA calculation, and mediated
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Impulse Enablement• Swinging door selling and just
in time provisioning
• Lowered friction self service
• Set and forget for latent functionality
• Build everywhere with consumer driven turn up
• Holistic or converged approach via BRAS vendors
• Simplifying overall integration and trust (non-repudiation)
• Ask your vendors about it before you buy/renew
source: Flickr
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Technology Day 30 Day 180 Day 360CDNs Monitor Experiment RefineFiber Tails Experiment Refine Go to marketMulti-RF Devices Experiment Experiment ExperimentCloud Concepts Experiment Refine Go to marketAffinity Models Refine Go to market IterateSocial Constructs Monitor Experiment ExperimentNG Voice Refine Go to market IterateSession Control Experiment Refine Go to marketVRouters Monitor Experiment ExperimentImpulse Enablement Refine Go to market Iterate
Service Provider: Start NOW
source: Cuthrell Consulting, LLC
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DeveloperEnvironment
Out of BandAccess
AlertsPaging
OpsRole
BackupRecovery
MonitoringSLA
AppsRole
CustSvcRole
ProSvcRole
CTORole
ServicesEngine
Multiple CarrierInternet
VendorMatrix
DiverseCarriers
BestEffort
<Custom Alpha Beta GA SLA>
PartnerMatrix
PreferredCarriers
CustomServicesEngine
MetricsReporting
DashboardTools
CoreCustomers
NicheCustomers
EmergingCustomers
Biz DevForce
InsideSalesForce
OutsideSalesForce
Biz DevForce
OutsideSalesForce
InsideSalesForce
Start it...
like you plan to finish it.
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You have reached the end of the Internet this presentation
source: Flickr
Take a breather before the Q&A
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877-CUTHRELL
http://cuthrell.com