2 0 1 0 - 1 1 HEART OF FLOR IDA UN ITED WAY A n n u a l R e p o r t

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OUR VISIONTo engage all citizens to work together to

build healthy, safe, caring and strong communities.

OUR MISSION To improve lives by mobilizing

the caring power of communities.

A Joint Message from the Board Chair and President/CEO ...........4

Basic Needs .................................................................................6

United Way 2-1-1 .........................................................................7

Emergency Community Assistance ...............................................7

Investing in Results .....................................................................8

Leading the Change .....................................................................9

Building Safe Communities through Education ................... 10-11

United Way’s Focus on Education ......................................... 12-13

Improving Financial Stability ............................................... 14-15

Earned Income Tax Credit...........................................................16

FamilyWize Prescription Discount Drug Program ........................17

Developing Healthy Children & Families .............................. 18-19

TABLE OF CONTENTS

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Alleviating Hunger & Homelessness ..................................... 20-21

United Way Volunteer Resource Center ................................. 22-23

2010-11 Campaign Cabinet.......................................................24

United Way’s Fundraising Campaign .........................................26

United Way Loaned Executives ...................................................27

LIVE UNITED Awards ...................................................................27

Leadership Giving ......................................................................28

Alexis de Tocqueville Society ......................................................29

United Way Women’s Leadership Council ............................ 30-31

Our Volunteer Leaders .......................................................... 32-33

2010-11 United Way Partner Agency List ...................................33

United Way Emerging Leaders ....................................................33

United Way Board of Directors ....................................................34

Heart of Florida United Way: Total Resources .............................35

Sandy HostetterPresident, CNLBankUnited Way 2010-11 Campaign Chair

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Robert H. (Bob) Brown President/CEO Heart of Florida United Way

Karen DeeHFUW Board Chair Florida Regional PresidentFifth Third Bank

Difficult economic times can conjure images and events that span the range of human emotion. Fear, sadness, struggle and desperation can seep into the daily lives of not only those most impacted by negative circumstances, but also those organizations seeking to bring relief.

Against a backdrop of high unemployment and a stagnant economy, Heart of Florida United Way continues to carry the banner for the common good of all Central Floridians. Perhaps at no other time in our history has the need been greater for the compassionate care and support delivered through our network of 84 partner agencies. Last year these programs touched the lives of more than 345,800 neighbors in need.

The pages of our 2010-11 Annual Report capture the breadth, depth and scope of what United Way is achieving across Orange, Osceola and Seminole counties. We’ve attempted to portray in vivid terms our accountability and stewardship in managing more than $27.3 million generated through public, private and individual sources. It was a challenging year, but one also filled with measurable reward and heart-warming success stories, some of which are featured in our report.

As you engage with these pages, consider this thought – what if there was no Heart of Florida United Way? What if access to basic needs – food, shelter, clothing, utilities, health care and education – were left merely to random chance or only to those most financially able to afford them?

It’s a frightening prospect indeed. Thankfully, though, Heart of Florida United Way does exist as that accessible bridge between human need and critical assistance. For our board, staff, volunteers and donors, it is a collective mission we embrace with compassion and humility.

As we turn our attention toward 2011-12, the road ahead remains formidable. The basic needs of the socially, economically and educationally challenged continue to outpace available resources at alarming rates. And thousands of our fellow Central Floridians still find themselves at the unfortunate intersection of unemployment, financial instability and dwindling opportunity.

Rest assured, our commitment at Heart of Florida United Way is steadfast. Our strategic decision to focus resources around Building Safe Communities; Improving Financial Stability; Developing Healthy Children and Families; and Alleviating Hunger and Homelessness remains sound. Together we will stay the course and share in the betterment of life for all Central Floridians.

Robert H. (Bob) Brown Karen Dee

What if there was no Heart of Florida United Way? What if access to basic needs – food, shelter, clothing, health care and education – were left merely to random chance?

A JOINT MESSAGE FROM THE BOARD CHAIR AND THE PRESIDENT/CEO

LIVING UNITED,

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Times are difficult...Despite hopes for a strong, sustained recovery, our community continues to be rocked to the core by the deepest economic crisis in modern history.

As good-paying, full-time jobs remain scarce, thousands of local families continue to struggle. Fortunately, United Way and our partner agencies have been there to help.

Thanks to support from a very generous community, more than 345,800 tri-county residents were helped last year by United Way funded programs.

The following pages tell the story of HOW these programs are helping, WHO is leading the effort, and WHAT impact United Way is having today – and in helping our community recover and prepare for a brighter future.

750,000 jobs have been lost statewide since start of recession

nearly 270,100 residents live in poverty, including

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50Floridians lack health insurance3.8 million

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2-1-1 Helps Orlando Family Keep Electricity On

When Fred Barr called United Way 2-1-1, he had nowhere left to turn. As a former ad agency creative director who lost his job during the recession, Fred had struggled for months to make ends meet while futilely searching for another job.

As the sole provider for his teenage son and wife, who has multiple sclerosis, Fred felt enormous pressure to hold things together. But when his savings, unemployment and medical benefits ran out, things went from bad to worse when he learned he had cancer.

Unable to pay bills, Fred called United Way 2-1-1 when the electricity was about to be shut off. Fortunately, he was quickly qualified to receive several months of utility assistance, which helped him stabilize the immediate crisis and focus on other priorities.

With his cancer now in remission, Fred continues to look for a full-time job and recently started a marketing business. And though he acknowledges his struggles are far from over, he’s grateful for the help he received through United Way.

“It really kept us afloat during a difficult time,” Fred said. “There are certain things you need to survive – rent, utilities, food, insurance – it’s a like a chain. And when the chain breaks, you’re really unprotected. United Way 2-1-1 helped me keep the chain solid.”

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UNITED WAY 2-1-1 – A 24-HOUR CRISIS & REFERRAL HELPLINE

As local families dealt with unemployment, foreclosure, hunger and even homelessness, a record-breaking number sought assistance through 2-1-1, United Way’s free, 24-hour information, referral and crisis intervention helpline.

Even more telling, 18,000 people – including 464 who were considering suicide – required crisis intervention services

in dealing with stress, mental health issues, substance abuse, domestic violence and other overwhelming problems.

Our Impact: • More than 171,400 tri-county residents were helped through 2-1-1, a one-year increase of 43%

and a two-year increase of 49%.

• Three-out-of-4 were first-time callers who never needed help before.

• Utilities and housing accounted for more than half of all requests.

• 10,290 callers received information about utility assistance programs, the Earned Income Tax Credit and the FamilyWize prescription discount program, all of which help people in need.

• Through partnerships with other United Ways, 2-1-1 services were provided to residents in eight additional Florida counties, bringing total call volume to 196,151.

• 98 percent of callers reported receiving information or support that helped them resolve pressing needs.

If you know someone who needs assistance with housing, utilities, affordable child care, elder services or a personal crisis, tell them to simply dial 2-1-1.

EMERGENCY COMMUNITY ASSISTANCE

More than 85,100 tri-county residents facing impending homelessness, hunger and other emergencies also received help through United Way’s Stewardship Programs.

Our Impact: • 465 families were able to avoid or recover from homelessness due to $3.2 million in federal Homeless Prevention and Rapid

Re-Housing Program (HPRP) funds that HFUW administered last year. Through ongoing case management, clients also received budget counseling to help them reduce debt, increase income and build self-sufficiency.

• Nearly 78,000 people received critical assistance through $1.4 million in federal Emergency Food & Shelter Program (EFSP) funds, which United Way distributed to supplement the work of local agencies.

• 7,180 residents in need were able to keep their electricity on thanks to a utility assistance program that HFUW administers in partnership with the Orlando Utilities Commission (OUC), Progress Energy and others.

• More than 110 parents benefitted from transportation and child-care assistance provided through a JPMorgan Chase program that HFUW managed to help underemployed families.

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RESULTSINVESTING IN

While responding to the current crisis, United Way is also focused on the future and seeking innovative, long-term solutions for preventing poverty, hunger, homelessness, juvenile crime, low graduation rates and other serious problems.

It’s a journey we began three years ago with the launch of our bold, strategic model known as Investing in Results (IIR). After helping millions of Central Floridians over the past seven decades, we’re now focusing resources and convening with partners to address the root causes of problems before they grow and become even more complex.

Research shows that every dollar spent on prevention saves $7 in intervention. Prevention makes smart economic sense and it’s the right thing to do for people.

For these reasons and more, United Way is focusing on:

• Building Safe Communities through Education

• Improving Financial Stability

• Developing Healthy Children and Families

• Alleviating Hunger and Homelessness

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Leading the ChangeAs we fully implement Investing in Results, dozens of local leaders and issue experts are helping guide its success.

Chief among them are members of the Investing in Results Council, who have provided critical leadership. Equally important are nearly 40 volunteers who serve on cabinets formed around each focus area.

Tasked with identifying prevention-based programs that best support IIR goals, last year cabinet members spent more than 700 hours researching and reviewing applications submitted by local agencies.

In all, $15 million was distributed last year to 95 health and human service programs throughout the tri-county region. Included in this amount was $6.25 million in competitive

grants that were awarded to prevention-based programs under Investing in Results. In addition, another $8.42 million was distributed through HFUW administered programs, donor

designations and state programs.

In all, these programs improved the lives of nearly 1-in-6 residents in need.

“Central Florida faces big challenges, but by working together and focusing resources we can achieve bold goals. That’s what Investing in Results is all about.”

Ed TimberlakeChair, United Way Investing in Results Council

Chairman of the Central Florida BoardSeaside National Bank & TrustUnited Way Board Member

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“Over the years, the City of Orlando has partnered with United Way on many worthwhile projects, but none match the impact of its efforts to improve education. It’s a well-documented fact that children who succeed in school are much more likely to avoid juvenile crime, drug abuse, teen pregnancy and other problems that impact their lives and the well-being of our entire community.”

Mayor Buddy DyerCity of Orlando

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Building Safe Communities through Education When United Way asked Central Floridians to identify their top community concerns, crime and unsafe neighborhoods was a top issue. In response, Building Safe Communities through Education was established as one of our four focus areas.

In seeking new solutions for addressing the root causes of crime, particularly youth crime, United Way is, among other things, funding programs that help young people excel in school, make positive choices and become successful adults.

Ahkeem Hollimon: Striving for ExcellenceWhen Ahkeem Hollimon’s grandmother marched him into the Boys & Girls Club six years ago, little did he know that he was embarking on a path that would lead to an incredibly bright future and a face-to-face meeting with the President of the United States.

“I was only 11, but my grandmother was tired of me getting in trouble at school,” said Ahkeem. “I thought I was being punished, but it turned out to be the luckiest day of my life.”

Thanks in part to United Way funded programs offered through the Tupperware Brands Branch of Boys & Girls Clubs of Central Florida in Kissimmee, Ahkeem developed the character, leadership and academic skills he needed to overcome many obstacles, including the tragic loss of his brother who died two years ago in a robbery.

“At 15, I had to step up and become the big brother of the family,” he said. “When I saw the pain on my mother’s face, I realized it was time to become a young man. Everybody has choices. I knew I had to make the right ones.”

Among those choices was Ahkeem’s decision to do well in school and pursue bigger dreams. After graduating earlier this year from Osceola International High School, he is now attending Valencia Community College where he’s preparing for a career in business management and engineering. In his spare time, he also works at his childhood Boys & Girls Club where he is helping guide and mentor a new generation of kids. In recognition of his remarkable success, Ahkeem was named 2011 Southeast Region Youth of the Year by Boys & Girls Clubs of America – an honor that led to a recent trip to Washington, D.C., and an Oval Office meeting with President Barack Obama. The experience, as well as the President’s heartfelt advice, only reinforced what Ahkeem has already learned. “The President told me to never give up on my dreams and to always strive for excellence,” he said. “To that, I would add one more thing – never forget where you came from.”

Our Impact:35,899 children, teens and others participated in programs that helped them succeed in school, graduate on time and pursue further goals

• 86% of students participating in remedial education, after-school and mentoring programs showed improvement in reading, math, science and social skills.

• 92% of students in targeted programs improved school attendance and reduced disciplinary referrals.

• 85% of programs serving at-risk youth also resulted in greater involvement by parents, whose support and guidance is a key factor in determining children’s success.

Ahkeem Hollimon, third from left, meets with President Barack Obama

“In conjunction with Heart of Florida United Way and other partners, we are working to ensure that our students start school ready to learn, become good readers, graduate from high school and go on to successfully transition to work or college. When Central Florida’s children succeed, we all win.”

Ronald BlockerSuperintendentOrange County Public Schools

Interfaith School Turnaround Project (IFSTP)Through a partnership with Orange County Public Schools and the City of Orlando, HFUW is working to move the needle on student achievement at Richmond Heights, Palmetto and Catalina elementary schools, as well as Memorial Middle School.

Central to the effort is the recruitment of local interfaith volunteers who are serving as readers, tutors and mentors for at-risk students. The goal: improve children’s literacy skills, academic achievement, attendance and future opportunities for college and career success.

Based on our work in Investing in Results, HFUW was chosen as the lead agency for this pilot, which was designed by the White House Committee on Neighborhood and Faith-Based Partnerships, the U.S. Department of Education and the Corporation for National and Community Service (CNCS).

Other Efforts: • Rallied community and stakeholder support around Orange County Public Schools’

efforts to attract $24 million in federal “Race to the Top” grant funding.

• Partnered with the City of Orlando to scale up the Parramore Kidz Zone, which provides critical “cradle to career” services to at-risk children and families.

• Launched an effort to recruit 3,000 local volunteer readers, tutors and mentors to support local students, teachers and schools and cut the dropout rate in half by 2018.

Underlying all of United Way’s wide-ranging efforts to improve lives and community conditions is the issue of education. In addition to providing the foundation for a successful, prosperous life, education is the single most influential factor in determining children’s ability to grow up to do as well or better than their parents.

Unfortunately, today’s students are the first generation of Americans who are less likely to earn a diploma than their parents – a distinction not shared by any other industrialized nation.

To change this reality, United Way organizations across the nation have put a stake in the ground to improve education and boost children’s success. Below are a few examples of what HFUW is doing to lead the change in our own community.

United Way’s Focus on Education:A Cradle to Career Continuum

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“One of the key lessons of the past few years is how important it is for families and individuals to understand and take charge of their day-to-day finances. Those who have the tools, knowledge and resources to improve their financial stability will be more likely to prosper when the economy recovers.”

Janet Hamer Senior Community Development Manager Federal Reserve Bank of Atlanta - Jacksonville BranchImproving Financial Stability Cabinet Member

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Improving Financial StabilityEven before the financial crisis began, thousands of Central Floridians were walking a financial tightrope. Often working two or three jobs just to survive, many were unable to improve their employment skills or save for an unexpected crisis, such as job loss or illness.

The desperate circumstances many now face underscore the importance of United Way’s focus on helping low-income families and individuals improve their financial stability.

To achieve this we are, among other things, funding prevention-based programs that help people reduce debt, manage credit, create workable budgets, build savings and more.

Our Impact:30,603 tri-county residents received training, counseling and other tools for improving financial self-sufficiency

• 100% of clients benefitted from wider access to credit counseling, financial education, the Earned Income Tax Credit and other resources that helped them increase income.

• 92% were able to maintain or improve their housing situation.

• 73% improved their employability through education, skills development, employment services and on-the-job training.

Miguel and Sabrina: Moving Forward with Help from United WayMiguel and Sabrina* are a young Orlando couple who have strong values and simple dreams. More than anything, they want their three children, ages 8, 6 and 5, to grow up safe, happy and healthy.

But when the economy crashed and Miguel lost his job, things began to unravel. Unable to get by on Sabrina’s income alone, the family was about to be evicted from their home when they called United Way 2-1-1.

In addition to rent and utility assistance, Miguel received help with finding a new job. Case managers also showed the couple how to create a workable budget, reduce debt and put a little money away each month.

With that savings, the family recently moved into a new home in a safer neighborhood that the kids love. Sabrina, who is working and going to college, couldn’t be happier. “When Miguel lost his job, it was overwhelming,” she said. “Thanks to help from United Way, we got through the crisis and learned how to stay on top of our finances. We’re really moving forward now.”

* Names and photo have been changed to protect the clients’ identity.

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United Way’s Focus on Financial Stability

EARNED INCOME TAX CREDIT (EITC)

As part of our focus on helping families improve their financial stability, United Way partners with the Internal Revenue Service in promoting the Earned Income Tax Credit (EITC), which is credited with lifting more children out of poverty than any other federal program.

By offering tax credits of up to $5,600 per year, EITC helps families reduce debt, build savings, or pay for rent or child care or any basic expense.

EITC also provides a significant boost to the local economy, where $489.8 million in refunds were distributed throughout the tri-county region last year alone.

Our Impact: • 206,105 EITC claims were filed regionally, a one-year increase of 8%.

• Since 2003, the year before HFUW began promoting EITC, the number of claimed dollars has risen 47%.

• HFUW also helps residents claim and receive 100% of their refund for FREE through the promotion of 30-plus, no-cost tax preparation sites.

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FAMILYWIZE PRESCRIPTION DISCOUNT PROGRAMHelping People Save Money on Prescription Medications

Over the past two years, an estimated 40% of Americans have skipped filling a prescription or reduced doses due to the high cost of medication. To address this, United Way organizations across the country are promoting the FamilyWize prescription drug discount program, which offers average savings of 35% off the price of pharmacy medications.

Since HFUW first introduced FamilyWize in 2009, Central Floridians have used their cards nearly 45,000 times and saved more than $1 million.

Free, Simple & Easy to UseAccessing savings is easy to do. All that’s needed is a FamilyWize prescription card, which is available for free by dialing 2-1-1. Among the program’s other features:

• No enrollment, paperwork or personal information is required.

• One card is good for the entire family and is valid for five years.

• Discounts are applied automatically.

• Nine-out-of-10 U.S. pharmacies accept FamilyWize cards.

• Savings are available to anyone, not just those who are uninsured.

• For people who have health insurance, Medicare or Medicaid benefits, savings may be realized during deductible periods, during the Medicare Part D “donut hole,” or for medications not covered under regular benefits.

To start saving today, simply dial 2-1-1 and request your free discount card.

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“Is there anything more fundamental to the quality of life in a community than good health and well-being? Heart of Florida United Way doesn’t think so. That’s why it’s working with local leaders and organizations to ensure that children and families have ample opportunity to live long, healthy lives, regardless of income, education or ethnic background.”

Belinda Johnson-CornettAdministratorOsceola County Health DepartmentDeveloping Healthy Children & Families Cabinet Member

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Developing Healthy Children & FamiliesFamilies are the smallest unit of society, yet they represent the most important building block in creating a stronger, healthier community. That’s why United Way is committed to ensuring local families have the critical support and resources they need to thrive. Through this focus area, we fund programs that provide pre-natal care, parent training, nutrition classes, high-quality child care and so much more.

Andrea Becomes a Capable, Loving Mother As a successful business owner, Andrea* had always prided herself in her ability to manage any problem or crisis that came her way. But when her daughter, Sarah, was born with Down syndrome, the shock was so overwhelming that she fell into a deep depression that left her unable to cope or care for her baby.

Thanks to Healthy Families Orange, a United Way funded program operated by The Howard Phillips Center for Children and Families, Andrea received the support she needed to regain her balance and become a capable, loving mother.

In addition to counseling that helped her deal with her emotions, Andrea received referrals to pediatric specialists who focused on Sarah’s developmental needs. Through the program, she also met parents of other Down syndrome children, whose friendship helped Andrea enjoy time with her daughter and reconnect with other friends and relatives.

“I no longer view my child’s condition as a hindrance, but as a norm for her life,” Andrea said. “The support of Healthy Families Orange really helped me get through a time in my life that sometimes seemed unbearable.”

*Names and photo were changed to protect the client’s identity.

Our Impact: 71,358 residents received support and services that helped them maintain or improve their health and well-being

• 99% of clients who received health education services, including nutrition counseling, increased healthy behaviors by 75%.

• 93% of those participating in family development services, such as counseling, parent training and pre-natal care, demonstrated a significant increase in relevant skills and knowledge.

• 98% of seniors received assistance with meals, transportation, daily care and other services that help them live with dignity and independence.

Helping People with HIV/AIDSWith Florida ranking third in the nation for new HIV infections, HFUW serves those affected by HIV/AIDS through the management of the Ryan White Part B and General Revenue funds, provided through the Florida Department of Health.

In ensuring that nearly 100% of the $2.4 million in Ryan White funds were expended, HFUW last year helped more than 3,000 families and individuals pay for expensive medications, doctor visits, oral health care, health insurance premiums and more.

In developing the Central Florida AIDS Planning Consortia Prevention Committee, HFUW is also working with other stakeholders to mobilize outreach efforts and hopefully eliminate the spread of the disease.

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“During these difficult times, Heart of Florida United Way is helping people stay in their homes, pay for utilities and provide food for their families. They are also a key partner in our effort to reduce or eliminate homelessness in the region.”

Brenda CareyChair, Seminole County Board of County CommissionersDistrict 5

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Jenny Johnson Holds Family Together with Help from United Way

Jenny Johnson, 28, is petite, bright and full of energy. She is also extremely busy. In addition to working full time and raising her own two sons, she’s also a surrogate “mom” for her teenage siblings, Kelvin, 16, and Ashley, 18.

Jenny beams with pride when she talks about Ashley, who just started school at Florida A&M University. “No one in our family has ever gone to college before,” she said. “I’m so happy for her.”

When Jenny was 18, things were different. After her grandmother – the only real mother she ever knew – died, Jenny and her siblings went to live with an aunt who didn’t want them.

As soon as she was able, Jenny moved out and brought her siblings to live with her. Though things were never easy, finances reached a breaking point last year when she could no longer afford to pay the rent.

Fortunately, when she called United Way 2-1-1, she was qualified to receive temporary rent and utility assistance. In addition, case managers helped the family find a better place to live and even coached Ashley on how to fill out college applications.

Today, thanks to a job promotion and timely help from United Way, Jenny’s family is doing much better. “I’m only 28, but I’ve struggled for so long, sometimes I feel like an old lady,” she said. “United Way really, really helped. If it wasn’t for them, we’d probably be homeless.”

Alleviating Hunger & HomelessnessOn any given night, an estimated 10,000 tri-county residents are living on the streets, staying in shelters, sleeping in cars or doubling up with friends and relatives. Even more troubling, the fastest-growing segment of this population is families with children who represent the new face of homelessness.

Many are members of the middle class who once viewed having enough food and a safe place to sleep as basic human rights. Unemployment, foreclosure, serious illness and domestic violence are a few of the many factors that contribute to rising rates of hunger and homelessness.

In response, United Way is working with partners to provide, among other things, meals, shelter, counseling, case management and access to community resources and public benefits.

Our Impact: 63,977 residents received emergency food, rent, shelter and other types of assistance

• 97% of families who received help with rent and utilities were able to remain in stable housing situations after 30 days.

• 99% of families who needed food assistance gained access to appropriate and ongoing services.

• 93% of those helped demonstrated an increased ability to resolve their crisis and improve their stability.

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UNITED WAY VOLUNTEER RESOURCE CENTER

Give. Advocate. Volunteer. LIVE UNITED. It’s more than just a credo. It’s the foundation of how United Way serves our community. And while raising dollars to fund critical programs is vitally important, volunteers also play a vital role in our efforts to make Central Florida a safer, healthier place to live, work and raise a family.

From tutoring children and mentoring teens to hosting food drives and sprucing up group homes, thousands of local volunteers donate their time and talent to touch lives and make a difference.

Coordinating many of these activities is the United Way Volunteer Resource Center (VRC), which connects companies, individuals, families, students, faith-based groups and others with meaningful opportunities to get involved and give back.

The VRC also works with more than 150 local nonprofit agencies to help recruit and manage volunteers, who provide much-needed assistance and help stretch precious resources.

Our Impact: • Coordinated 220 volunteer projects at 75-plus local agencies, resulting in more than 16,000 hours of donated service valued

at $337,000.

• Registered nearly 1,200 new volunteers through the VRC’s website, which makes it easy to search for and select the right opportunity. In all, the site facilitated 4,935 volunteer referrals that benefited 162 agencies.

• Launched a three-year effort to recruit 3,000 local volunteer readers, tutors and mentors to support United Way’s efforts to improve education and cut the dropout rate in half by 2018.

• Coordinated United Way Days of Caring, which was supported by more than 1,800 volunteers from Lockheed Martin, Publix, Walt Disney World and other leading companies who completed projects at 29 agencies. More than 7,600 hours were donated, resulting in volunteer services valued at $163,000.

• Provided much-needed home repairs and security improvements for four deserving Pine Hills families. More than 125 volunteers supported this project.

GET INVOLVEDIf you or your company would like to volunteer, contact the VRC at (407) 835-0900, or e-mail volunteercenter@hfuw.org.

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None of United Way’s efforts to serve people in need would be possible without the tremendous support of our thousands of donors, partners and volunteers.

By giving generously of their time, talent and treasure, these United Way champions truly exemplify the caring, compassionate spirit of our community. Over the next few pages, you’ll be introduced to many of these leaders, but we’d like to start by recognizing those who are the driving force behind our annual campaign.

Thanks in large part to their generosity, United Way’s 2010-11 campaign raised an astounding $17.4 million, which is the biggest portion of the $27.3 million that HFUW raised, managed or distributed last year to help Central Floridians in need.

Leading the fundraising effort was Campaign Chair Sandy Hostetter, President of CNLBank, whose heartfelt commitment inspired strong support from every corner of our community.

United Way 2010-11 Campaign Chair

Sandy HostetterPresident, CNLBank

Building & Design Arts

Max Crumit, P.E. PBS&J

Business and Industry

Carolyn Gosselin, APRGosselin, Inc.

Financial Services

John TomlinsonWells Fargo Bank, N.A.

Health Care

J. Brian ParadisFlorida Hospital

HFUW Agencies/Nonprofits

Tara HormellChildren’s Home Society of Florida, Central Florida Division

High Tech

Kevin SheehanLockheed Martin, Inc.

Hospitality

Gary Sain, CTC, CHMEOrlando/Orange County Convention & Visitor’s Bureau, Inc.

Labor

Dave SkinnerCommunication Workers of America, Local 3108

Loaned Executives

Sindy CassidyRight Management

Public Service

William “Frank” BillingsleyCity of Orlando

Retail (Corporate)

Maureen SullivanMacy’s, Orlando Fashion Square Mall

Retail (Malls)

Steve JamiesonMall at Millenia

Sports Businesses

Ken PotrockWalt Disney Parks & Resorts

United Way Women’s Leadership Council

Karen Dee, Co-chairFifth Third Bank

Helen Donegan, Co-chairUniversity of Central Florida

United Way 2010-11 Campaign Cabinet

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“Over the years, our community has been richly blessed with great prosperity, but today thousands of residents including many of whom were once United Way donors now need assistance. Those of us fortunate enough to have jobs, must dig deep to help our neighbors and the community get back on its feet.”

Sandy HostetterPresident, CNLBankUnited Way 2010-11 Campaign Chair

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Organizations Contributing$100,000 or More

The Walt Disney CompanyPublix Super Markets, Inc.Lockheed Martin, Inc.Darden Restaurants, Inc.Orange County GovernmentSunTrust Bank of Central FloridaCity of OrlandoUPS Florida DistrictFlorida HospitalTupperware Brands CorporationAT&TWells FargoBank of AmericaSeaWorld Parks & EntertainmentEnterprise Holdings Siemens Energy, Inc.CNL Financial Group, Inc.Orlando HealthOUC–The Reliable OneFifth Third BankUniversity of Central FloridaZachry Construction CompanyFedExCenturyLinkSeminole County Public SchoolsLowndes, Drosdick, Doster, Kantor & Reed, P.A.

Top Division Leaders Raising $10,000 or more

Accounting FirmsDeloitte & Touche LLPErnst & Young, LLPPricewaterhouseCoopers, LLPCross, Fernandez & Riley, LLP

Building and Design ArtsBrasfield & Gorrie LLCPCL Construction Services Inc.Atkins

Business and IndustryMcLane SuneastOrlando MagicProgress EnergySoutheastern ContainerMassey Services, Inc.Florida Municipal Power AgencyFlorida Gas Transmission CompanyCessna Aircraft CompanyThe Andersons, Inc.Illinois Tool Works CompanyDelta Air Lines Inc., Orlando International AirportMears Transportation Group

Combined Federal CampaignNaval Air Warfare Ctr. Training Systems Division, NAWCTSUS Army PEO STRI Simulation, Training, Instruction

Dept. of VA Orlando VA Medical Center VAMCDHS Transportation Security Administration TSA – Orlando & SanfordDOJ Federal Correctional Complex ColemanUSPS – Orlando P&DCBureau of Customs & Border Protection DHS CBP – LakemontBureau of Customs & Border Protection DHS CBP – BinnacleUSPS – Mid-FL P&DCDHS TSA Federal Air MarshallsUSPS – Orlando L&DCUSPS – Orlando/Pine CastleUSPS – Orlando/Lee VistaUSPS – Orlando/South CreekUSPS – Daytona Beach DHS US Citizenship and Immigration ServicesDefense Contract Management Agency DCMA

EducationOrange County Public SchoolsOsceola County Public SchoolsValencia Community College

Financial ServicesBank of New York MellonRegions BankThe Hartford Insurance Group, Orlando Regional OfficeRaymond James & Associates Inc.GE CapitalSt. Paul TravelersSymcorFairwinds Credit UnionBB&TState FarmHarland Financial SolutionsCNL BankHSBC North AmericaPNC BankJPMorgan Chase Card Services

Florida State Employee Charitable Campaign (FSECC)DCF – District Administration District 7 Coordinator DOH – Orange County Health Department

FoundationsWinter Park Health FoundationElizabeth Morse Genius FoundationSiemer Family FoundationGordon J. Barnett Memorial FoundationThe Kimball Foundation

Health CareBlue Cross & Blue Shield of Florida, Inc.Adventist Health System Corporate OfficeHealth CentralUnited Health Care of FloridaInvacare Corporation

High TechSprintNuvox Communications

General Dynamics C4 System TriQuint Semiconductor – Sawtek Division

HospitalityMarriott International, Inc.AAA NationalOrlando/Orange County Convention & Visitors Bureau

Law FirmsBaker Hostetler LLPHolland & Knight, LLPDean, Mead, Egerton, Bloodworth, Capouano, & Bozarth, P.A.

MediaComcastOrlando Sentinel CommunicationsWFTV-Channel 9 Cox Enterprises

Nonprofits and AgenciesHeart of Florida United WayCoalition for the Homeless of Central FloridaCenter for Drug Free LivingCommunity Coordinated Care for ChildrenBoys & Girls Clubs of Central FloridaLighthouse Central FloridaDevereux FloridaChildren’s Home Society of Florida, Central Florida Division

Public ServiceReedy Creek Improvement DistrictCity of Kissimmee

RetailTarget CorporationMacy’sJCPenneyCostco WholesaleBest BuyNordstrom Florida MallWalMartDillard’s Inc.Neiman Marcus, Mall at MilleniaCVS Pharmacy DistributionCrispers

Top Companies for Leadership Giving (Individual Gifts of $1,000 to $9,999)

The Walt Disney CompanyPublix Super Markets, Inc.Lockheed Martin, Inc.Darden Restaurants, Inc.City of Orlando Tupperware Brands CorporationOrange County GovernmentWells Fargo FinancialSunTrust Bank of Central FloridaFifth Third Bank

We wish to offer our deepest thanks to the nearly 400 companies and organizations that supported our 2010-11 campaign, including the top contributors below:

United Way’s Fundraising Campaign

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LIVE UNITED AWARDSEach year during the LIVE UNITED Celebration, which marks the conclusion of our campaign, a select group of companies are honored for going above and beyond in running exemplary workplace campaigns. Honorees of the 2010-11 LIVE UNITED awards include:

Exceptional Employee Campaign ManagerRaquel Berberena, Tupperware Brands Corporation

Phenomenal Executive ChampionJohn Fadool, LongHorn Steakhouse

Spirit AwardPCL Construction Services, Inc.

Chairman’s AwardWachovia - A Wells Fargo Company

Million Dollar Club

UNITED WAY LOANED EXECUTIVESEach year, businesses dedicated to making a difference lend their brightest and best employees or provide sponsorship funds to support the United Way Loaned Executive Program. Loaned Executives become an integral part of the annual fundraising efforts, working alongside the United Way Resource Development team in coordinating successful workplace campaigns. At the end of the program, they return to their companies with sharper business skills and a greater awareness of local need.

WHAT LOCAL BUSINESS LEADERS SAY ABOUT THE PROGRAM:

“Loaned Executives help stretch the resources of Heart of Florida United Way and directly impact the success of the annual campaign. Through their experience, employees develop leadership skills and enrich their pride and commitment to community giving. With such limited organizational resources today, we honor the local businesses who continue to step up to our call.”

Sindy CassidyExecutive V.P. & Regional Managing DirectorRight Management, Florida/Caribbean Region

“Over the years, Publix has committed dozens of associates to work onsite at United Way during the campaign. Supporting this program sets an example of how business leaders can get involved and become responsible community partners. Associates who’ve served as Loaned Executives return as more engaged and productive citizens. They also pass on their experience, which inevitably makes a difference in the lives of others.”

Sam PeroRegional Director, Jacksonville Southern RegionPublix Super Markets, Inc.

United Way wishes to thank the following companies who supported the Loaned Executive Program last year.

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At the core of every great community, there’s a select group of people whose compassion and leadership set the course for others to follow. Here in Central Florida, we’re fortunate to have United Way Leadership donors, who invest in our community with annual gifts of $1,000 or more.

Last year nearly 2,250 Leadership donors contributed a combined total of $3,461,021. In addition to the satisfaction of making an important investment in our community, these donors receive other benefits, including special recognition during the annual United Way Leadership Appreciation event at SeaWorld Orlando. Below are a few photo highlights from last year’s event.

For more information about becoming a Leadership investor, call United Way’s Director of Leadership Giving at (407) 835-0900, or e-mail Leadership@hfuw.org.

Leadership Giving

“Great communities don’t just happen and lives aren’t changed for the better by chance. They are the result of stewardship and leadership. At Walt Disney World, we are immensely proud of our partnership with Heart of Florida United Way and the vital programs they support throughout Central Florida.”

Meg CroftonPresidentWalt Disney Parks and Resorts Operations, U.S. and FranceUnited Way ADT Donor

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Helen & Richard DeVosThe Richard and Helen DeVos

Foundation

Ted Crowell Dr. Nelson YingContributed in the name of The Baron and Baroness of Balquhain Ying of Balquhain

Dr. P. Phillips

Ordre de Fraternité$75,000 to $99,999

John & Carrie Morgridge Morgridge Family Foundation

Ordre d’Egalité$50,000 to $74,999

Clarence Otis Jr. & Jacqueline BradleyDarden Restaurants, Inc.

Jim & Dayle SeneffCNL Financial Group

Mrs. Ramona Spears In memory of Mr. W. E. Jock Spears

Ordre dé Liberté$25,000 to $49,999Robert & Cheri VanderWeide

VanderWeide Family Foundation

Craig A. WatsonWells Fargo Financial

Members de la Société $10,000 to $24,999

Jim & Elli AtchisonSeaWorld Parks & Entertainment

Carol & Barney BarnettPublix Super Markets, Inc.

Robert D. BeardErnst & Young, LLP

Robert H. Brown & Mary Recchia-BrownHeart of Florida United Way, Inc.

Kevin & Linda CaseyErnst & Young, LLP

Meg & Rich CroftonWalt Disney Parks and Resorts Operations, U.S. and France

Jennifer T. & William D. Dymond Jr.Lowndes, Drosdick, Doster, Kantor & Reed, P.A.

Stephen FanChina Pavillion at Epcot®

Suzanne & Michael FlemingMerrill Lynch/Bank of America

Lillian & Raymond GarciaTupperware Brands Corporation

Michael & Terri HardingDeloitte & Touche LLP

Bob A. Iger & Willow BayThe Walt Disney Company

Howard JenkinsPublix Super Markets, Inc.

Pat & Audrey Knipe

Harriett LakeIn memory of Hy lake

Joe R. Lee Darden Restaurants, Inc.

Kim LopdrupDarden Restaurants, Inc.

John & Rita LowndesLowndes, Drosdick, Doster, Kantor & Reed, P.A.

Andrew & Paula MadsenDarden Restaurants, Inc.

Michael & Renee MuellerHealth Central, Inc.

David Lee Neel

Robert G. Neel

Michael & Beth PattilloErnst & Young, LLP

Brad & Nancy RichmondDarden Restaurants, Inc.

Wayne P. & Dr. Robin R. RobertsCommunity Foundation of Central Florida

Michael & Theresa RyanLowndes, Drosdick, Doster, Kantor & Reed, P.A.

Page Thompson

Mr. and Mrs. John E. Thorsen IIIRaymond James & Associates, Inc.

Linda Warren & Dr. Jeffrey Prickett

Al WeissThe Walt Disney Company

LEADING BY EXAMPLE Representing the highest levels of personal philanthropy are members of the Alexis de Tocqueville (ADT) Society, whose annual gifts of $10,000 or more make a profound, life-changing difference for so many residents. We are deeply grateful to all of our leadership investors, including the ADT donors, listed below:

AlexisTocquevilledeS • O • C • I • E • T • Y

By combining the power of philanthropy, volunteerism and awareness, the United Way Women’s Leadership Council addresses the unique health and human service needs of local women and children.

Co-chaired by Karen Dee, Florida Regional President of Fifth Third Bank, and Helen Donegan, Vice President of Community Relations for UCF, the council is guided by a steering committee of 25 prominent female business and civic leaders.

In all, more than 700 women, representing all walks of life, support the council’s efforts.

Throughout the year, the council sponsors many meaningful volunteer and fundraising events that support United Way’s focus on helping families improve their financial stability.

Its largest event, the United Way Women’s Leadership Luncheon, last year raised nearly $100,000 to help fund United Way supported programs that are helping women improve their financial knowledge, employment skills, access to affordable housing and much more.

The 2011 luncheon featured keynote speaker Jeannette Walls, who discussed her best-selling memoir, The Glass Castle, and her upbringing in an eccentric, brilliant and often homeless family.

For more information about the Council or how to get involved, call United Way’s Director of Leadership Giving at (407) 835-0900, or e-mail WomensLeadership@hfuw.org.

UNITED WAY WOMEN’S LEADERSHIP COUNCIL

“We LIVE UNITED by co-chairing the United Way Women’s Leadership Initiative

and serving on boards and committees for various community organizations.”

Helen DoneganV.P. of Community RelationsUniversity of Central Florida

Karen DeeUnited Way Board Chair

Florida Regional PresidentFifth Third Bank

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Women’s Leadership Council

Co-Chair - Karen L. DeeFlorida Regional PresidentFifth Third Bank

Co-Chair - Helen DoneganVice PresidentCommunity RelationsUniversity of Central Florida

Tobi AllenLockheed Martin, Inc.

Tracy BarwickMcGladrey

Andrea BatchelorNeiman Marcus

Betsey BellOrlando Magic

Joy BlockDeloitte & Touche LLP

Sara BradySara Brady Public Relations, Inc.

Fonda CerenzioCerenzio & Associates

Chief Val B. DemingsCity of Orlando Police Department (Retired)

Patty DeYoungCommunity Volunteer

Karen DyerBoies, Schiller & Flexner LLP

Pat EngferHyatt Regency (OIA)

Terry FitzpatrickUPS – The Florida District

Lawrie Platt HallPlatt Hall & Associates

Leslie HielemaOrlando, Inc. (Regional Chamber of Commerce)

Harriett LakePhilanthropist

Linda Landman-GonzalezOrlando Magic

Meredith LevelLowndes, Drosdick, Doster, Kantor & Reed, P.A.

Yolanda LondoñoTupperware Brands Corporation

Liz LovaglioCommunity Volunteer

Samantha O’LenickFlorida Hospital

Sibille PritchardBrooksville Development Corporation

Jill SchwartzJill S. Schwartz and Associates, P.A.

Sara SegalCommunity Volunteer

Kathy SwansonWinnie Palmer Hospital

Ellen TitenET Consultants

Women’s Leadership Luncheon

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Investing in Results CouncilEd Timberlake, ChairChairman of the Central Florida Board Seaside National Bank & Trust

Mark Brewer, Vice ChairPresident/CEOCommunity Foundation of Central Florida

Robert H. (Bob) BrownPresident/CEOHeart of Florida United Way

Michael Frumkin, Ph.D. Dean, College of Health & Public AffairsUniversity of Central Florida

Mark A. JonesPresident Dr. P. Phillips Hospital

Laurie Joyner, Ph.D. Vice President for Planning and Dean of the CollegeRollins College

Ray LarsenExecutive DirectorCentral Florida Commission on Homelessness

Patty MaddoxPresident/CEOWinter Park Health Foundation

Ronald F. Piccolo, Ph.D. Associate Professor Crummer Graduate School of BusinessRollins College

Jacob StuartPresident/CEOCentral Florida Partnership

Michele SaundersDirector of Community ServicesSeminole County Government

Linda WeinbergDeputy County AdministratorOrange County Government

Building Safe Communities through Education CabinetLaurie Joyner, Ph.D., ChairVice President for Planning and Dean of the CollegeRollins College

Donna Templin, Vice ChairCommunity Volunteer

W. Gene GraceDirector, Student Safety & Student Alternative PlacementSeminole County Public Schools

Honorable Alicia L. LatimoreCircuit JudgeNinth Judicial Circuit Court

Roberto Hugh Potter, Ph.D. ProfessorUniversity of Central FloridaCriminal Justice and Legal Studies

Deputy Chief Charles RobinsonAirport Division CommanderOrlando Police Department

Joy W. Taylor, Ed.D. Director, Title I Federal ProgramsOrange County Public Schools

Improving Financial Stability CabinetMark A. Jones, ChairPresident Dr. P. Phillips Hospital

Lisa Portelli, Vice ChairProgram DirectorWinter Park Health Foundation

Ronald W. AlbertSPEC Territory ManagerInternal Revenue Services

Gloria BaileySenior Vice President/Senior Client ManagerBank of America Merrill Lynch

Janet HamerSenior Community Development ManagerFederal Reserve Bank of Atlanta – Jacksonville Branch

Yolanda LondoñoVice President of Global Social ResponsibilityTupperware Brands Corporation

Nana Robertson, M.S.Program Manager, Early Childhood Dept.Seminole State College

Chris ToadvineToadvine & Associates

Sharron R. WashingtonCircuit 9 Operations ManagerFlorida Department of Children & Families

Developing Healthy Children & FamiliesRonald F. Piccolo, Ph.D., Chair Associate ProfessorCrummer Graduate School of BusinessRollins College

C. Josef Ghosn, Ed.D., Vice ChairSr. Vice President, Chief Strategy OfficerFlorida Division of Adventist Health System

Lonnie C. Bell Jr.Director Orange County Family Services Department

Nancy Ellis, Ph.D.DirectorCenter for Community PartnershipsUniversity of Central Florida

Belinda Johnson-CornettAdministratorOsceola County Health Department

Jennifer Kent-Walsh, Ph.D.Associate Professor, Department of Communication Sciences and DisordersUniversity of Central Florida

Merewyn E. “Libba” Lyons, Ed.D.Executive Director, Race to the TopOrange County Public Schools

Therry FeroldiSr. Health PlannerThe Health Council of East Central Florida

Debbie WatsonVice PresidentWinter Park Health Foundation

Karen WillisCEOEarly Learning Coalition of Orange County

Alleviating Hunger & Homelessness CabinetMichael Frumkin, Ph.D., ChairDean, College of Health & Public AffairsUniversity of Central Florida

John Hillenmeyer, Vice ChairChief Executive Officer EmeritusOrlando Health, Inc.

Lisa Barkley, M.D. Assistant Dean for Diversity & InclusionAssistant Professor of MedicineCollege of MedicineUniversity of Central Florida

Vivian Bryant, Esq.President/CEOThe Orlando Housing Authority

John CooperRegional DirectorFlorida Department of Children and Families

Danny de ArmasSenior Associate PastorFirst Baptist Church of Orlando

Kenneth Goldberg, M.D. Chief of StaffU.S. Department of Veteran AffairsOrlando VA Medical Center

Ray LarsenExecutive DirectorCentral Florida Commission on Homelessness

Robert SpiveyManager, Code Enforcement DivisionOrange County Government

Karri Lynn SimpsonAdministrative Aide, Board of County CommissionersOrange County

Laura S. WilliamsExecutive DirectorCourt Watch

James D. “Jim” Wright, Ph.D. Provost Distinguished Research ProfessorCollege of Sciences, SociologyUniversity of Central Florida

Legacy Review CommitteeDuring United Way’s implementation of Investing in Results, some programs will continue to receive traditional or “legacy” funding.

Catherine AtwoodSt. Cloud Regional Medical Center

Stephen BaumWachovia Bank – A Wells Fargo Company

Kim DapkusLockheed Martin, Inc.

Karen DualAverett Warmus Durkee Osburn Henning

John FieldsCommunity Volunteer

Elaine FeldOrlando Health

James HaasCommunity Volunteer

Jennifer KupperWalt Disney World

Daniel Kyei-DonkorHospice of the Comforter

Ray LarsenCentral Florida Commission on Homelessness

Laisin LeeRaydon Corporation

Janell RayIBM Florida Margaret SauerCommunity Volunteer

Cindy SweedenWalt Disney World Resort

Mark PulleyThe Walt Disney World Company

Financial Review CommitteeUnited Way’s Financial Review Committee acts as stewards of the community’s donated dollars by assessing the financial health of organizations requesting United Way program funding.

Fred BatesCommunity Volunteer

Joyce OdongoFifth Third Bank

Ralph PerrinoCPA

Diana L. SilveyWinter Park Health Foundation

Phil NahajewskiCommunity Volunteer

Bob RaudebaughWachovia Bank

Claudia RojasWe Can Corporation/L C Tax Service

Mike SchaferSchafer, Tschopp, Whitcomb, Mitchell & Sheridan, LLP

Matt ThursamThe Walt Disney World Company

Tom TschoppSchafer, Tschopp, Whitcomb, Mitchell & Sheridan, LLP

Sandeep WilkhuNASA - Kennedy Space Center

Betty ZaldivarState of Florida, Dept. of Revenue

Heart of Florida United Way wishes to thank all of the dedicated volunteers who serve on our various councils, cabinets and committees. Their leadership, guidance and insight make our organization and community stronger.

Our Volunteer Leaders

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Marketing Committee Ken Potrock, Co-ChairWalt Disney Parks and Resorts

John Fadool, Co-ChairLongHorn Steakhouse Shawn Bartelt WFTV 9

Steve BlountBlue Guitar Films

Kathy Brown Thumb Print Marketing

Stephanie Darden FDG Creative

Larry de la Rosa Telemundo

Joel Glass Orlando Magic

Suzanne Grethen WESH

Douglas Howard Pixel 1080

David HickmanIdea Distillery

Greg JohnstonBlue Guitar Films

Vel JohnsonVasaj Communications

Tyler KoonLawton Printers

Beth Lowell Orlando Sentinel

Manley Ludwig

Laverne McGeeRadio Disney Lauren Rowe WKMG

Lorri Shaban Thompson Wesley Wolfe

Bob St. Charles WFTV 9

Michelle Stevens WFTV 9 Family Connection

Bethany Wright Volunteer

Adult Literacy League, Inc.

After School Programs, Inc.

American Red Cross of Central Florida

Apopka Family Learning Center

BETA Center, Inc.

Boys & Girls Clubs of Central Florida, Inc.

Catholic Charities of Central Florida, Inc.

The Center for Drug-Free Living, Inc.

Center for Independent Living in Central Florida, Inc.

Central Florida Police Athletic League

Central Florida YMCA

Children’s Home Society of Florida – Central Florida Division

Christian Service Center for Central Florida

Coalition for the Homeless of Central Florida

Community Based Care of Central Florida, Inc.

Community Coordinated Care for Children

CredAblity/Consumer Credit Counseling Service of Central Florida & the Florida Gulf Coast

Devereux Florida

Edgewood Children’s Ranch

Federation of Congregations United to Serve, Inc. (FOCUS)

Foster Grandparent Program

Girl Scouts of Citrus Council, Inc.

The Grove Counseling Center, Inc.

GROWS Literacy Council

Harbor House of Central Florida

Health Care Center for the Homeless

Help Now of Osceola

The Howard Phillips Center for Children & Families

Jewish Family Services of Greater Orlando

Kids House of Seminole

Lighthouse Central Florida

Meals on Wheels Etc.

Orlando Day Nursery

Osceola Council on Aging, Inc.

Quest, Inc.

Rescue Outreach Mission of Sanford

RSVP of Orange County

Safehouse of Seminole

Salvation Army of Orange County

Salvation Army of Seminole County

Second Harvest Food Bank of Central Florida

Seminole Community Volunteer Program

Seniors First

Share the Care

Welbourne Avenue Nursery and Kindergarten

Winter Park Day Nursery

Heart of Florida United Way 2010-11 Partner Agency List

EMERGING LEADERSTo inspire and engage the next generation of philanthropic leaders, HFUW recently launched the United Way Emerging Leaders initiative.

Guided by local professionals age 40 and younger, the initiative offers new opportunities to engage with United Way in addressing the most challenging needs facing our community. In addition to helping fund solutions, members participate in volunteer projects and other meaningful events while networking with local leaders, corporate partners and other young

professionals.

To learn more, contact United Way Resource Development at (407) 835-0900 or e-mail EmergingLeaders@hfuw.org.

Kelley TeagueDirector, Public Affairs & Government RelationsMetroPlan OrlandoChair, HFUW Emerging Leaders Steering Committee

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Debbie ClementsCommunity Relations ManagerProgress Energy

Val B. DemingsChief of Police, City of Orlando (Retired)

John FadoolExecutive Vice President, MarketingLongHorn Steakhouse

Michael Frumkin, Ph.D.Dean and ProfessorCollege of Health and Public AffairsUCF

David E. FullerPresident and CEOSunTrust Bank, Central Florida

Jane GarrardVice President and CFOTupperware U.S. and Canada

C. Josef Ghosn, Ed.D.Senior Vice President, Chief Strategy OfficerFlorida Division of Adventist Health System

Joel GlassVice President of CommunicationsOrlando Magic

Roseann HarringtonVice President of MarketingCommunications & Community RelationsOUC—The Reliable One

Tara Hormell, MA, BCBAExecutive DirectorChildren’s Home Society of Florida, Central Florida Division

Stephanie HowellOrlando Director, Client Development and MarketingBaker Hostetler LLP

Tony JenkinsMarket President – Central Florida RegionBlue Cross and Blue Shield of Florida, Inc.

Mark A. JonesPresidentDr. P. Phillips Hospital

Jean D’Meza Leuner, Ph.D., RN, CNEDean and ProfessorCollege of Health NursingUniversity of Central Florida

Patricia MaddoxPresidentWinter Park Health Foundation

Michael McCoyChief, Director of Public SafetyOrange County Government

E. Ann McGee, Ph.D.PresidentSeminole State College

John MoskosPresident, Bank of AmericaMarket Executive U.S. Trust Bank of AmericaPrivate Wealth Management

Ramon A. OjedaPresidentHispanic Chamber of Commerce of Metro Orlando, Inc.

Sam PeroRegional Director of Retail OperationsPublix Super Markets, Inc.

John PisanRegional Manager and Senior Vice President, Wealth ManagementWells Fargo Private Bank

Ken PotrockSenior Vice President, Sports EnterprisesWalt Disney Parks & Resorts

Ronald O. RogersPresidentRonald O. Rogers & Associates, LLC

David RuizPresident, Florida DistrictUPS

Jeffrey R. ShaferPresidentCNL Securities Corp.

Kevin A. SheehanVice President, Business DevelopmentFire Control and Strike WeaponsLockheed Martin, Inc.

Keith SwiderDirector of Business AnalysisSeaWorld | Aquatica | Discovery Cove

Donna TemplinCommunity Volunteer

Ed TimberlakeChairman of the Central Florida BoardSeaside National Bank & Trust

Linda WarrenExecutive Vice PresidentMarketing and Products and Services Walt Disney Parks & Resorts (former)

Richard A. WatkinsSenior Vice President, Private Wealth ManagementSunTrust Bank

Carol WickCEOHarbor House

Paul WilsonPresidentCentral Florida AFL-CIO

Vice Chair*

Karen Dee Florida Regional PresidentFifth Third Bank

Chair

Chris FengerPresidentCentral Florida DivisionBright House Networks (former)

Secretary

Avido KhahaifaSenior Vice President andGeneral ManagerOrlando Sentinel Communications

Treasurer

James B. CrossManaging PartnerCross, Fernandez & Riley, LLP

President/CEO

Robert H. (Bob) BrownHeart of Florida United Way

United Way Board of DirectorsBoard members from July 2010 - June 2011

*Chris Fenger was chair until March 2011, then Karen Dee assumed the role.

One of Heart of Florida United Way’s proudest achievements of 2010-11 was to earn a four star rating from Charity Navigator, the nation’s leading evaluator of nonprofit organizations. Four stars, the highest rating, is only awarded to nonprofits that exceed industry standards for transparency, fiscal responsibility and growth. Nationally, only one-in-four evaluated charities receive four stars, so we’re deeply honored by this recognition.

HFUW Earns Four Stars – Charity Navigator’s Highest Rating for Fiscal Accountability

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HEART OF FLORIDA UNITED WAY: TOTAL RESOURCES

Heart of Florida United Way was responsible for raising, managing or distributing approximately $27 million throughout Central Florida in fiscal year 2010-11. Known as “total resources,” this sum includes dollars raised through the community campaign, special events and other donor-related activities.

It also includes monies managed through emergency food and shelter programs, utility assistance programs, the Homeless Prevention and Rapid Rehousing Program, the Gifts in Kind Center and the Ryan White Part B/General Revenue Program, which supports those affected by HIV/AIDS.

These, combined with other programs, services and resources, make Heart of Florida United Way the tri-county region’s largest supporter of health and human service agencies.

Jim CurleyRetired

Stephen J. GrahamSenior Financial Manager/ConsultantDr. P. Phillips Hospital

Tim HyslopSenior V.P. M&I Bank

Peter L. Lopez, Esq.PartnerLowndes Drosdick, Doster, Kantor, & Reed, P.A.

Robert H. MaioccoFinancial AdvisorMerrill Lynch

Keith SwiderDirector of Business AnalysisSeaWorld | Aquatica | Discovery Cove

Donna TemplinRetired

Richard A. WatkinsSenior V.P., Private Wealth ManagementSunTrust Bank

2010-11 FINANCE COMMITTEE MEMBERS

Finance Committee ChairJames B. Cross, CPA

Managing PartnerCross, Fernandez & Riley, LLP

Assets 2010-11 2009-10Cash $10,084,402 $ 9,206,848 Investments 6,014,915 5,256,267Certificates of deposit 1,893,388 1,887,419 Campaign pledges receivable, less allowance for uncollectible pledges of $1,590,564 and $1,520,427 in 2011 and 2010 respectively 6,058,723 6,045,793Grants receivable 504,479 1,423,014 Other receivables 24,984 58,206 Prepaid expenses 58,682 115,763Gifts-in-kind inventory 221,667 296,244 Property and equipment, net 4,194,546 4,203,211 Total assets $29,055,786 $28,492,765

Liabilities and Net Assets Liabilities: Accounts payable $ 461,584 $ 512,162 Accrued expenses 359,434 360,323 Campaign pledges due to designated agencies 3,513,105 3,688,345 Campaign pledges due to other United Way organizations 280,024 217,234 Grant advances 318,022 469,336 Other liabilities 96,960 177,140 Total liabilities 5,029,129 5,424,540Net assets: Unrestricted 12,244,854 11,938,781 Temporarily restricted 10,981,803 10,329,444 Permanently restricted 800,000 800,000 Total net assets 24,026,657 23,068,225 Total liabilities and net assets $29,055,786 $28,492,765

STATEMENT OF FINANCIAL POSITION

The following is an overview of Heart of Florida United Way’s financial performance comparing fiscal years 2010-11 and 2009-10, ending June 30.

2 0 1 0 - 1 1 HEART OF FLOR IDA UN ITED WAY A n n u a l R e p o r t

Dr. Nelson Ying Center1940 Traylor Blvd. | Orlando, Fl 32804 | www.HFUW.org | (407) 835-0900