2010 05-16 icgfm communications update
DESCRIPTION
ICGFM Communications Update, Board MeetingTRANSCRIPT
ICGFM Communications Update
Doug HaddenVP Communications
Agenda
• Quick review• *****, damn ***** & statistics• Where are we?• The road ahead
Our Opportunity
PFM Demographic age
Stu
dents
ICGFM Demographic
Brand ICGFM
document worldtext world
review
Objectives for 2010
• Increase page views from 10k to 50k to 100k• Become the definitive go-to source of PFM
material• Achieve 50% of hits from emerging nations• Resulting in larger conference groups
– More income
• More effective and wide spread good practices in governmental financial management
review
Web Statistics: Monthly Pageviews
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Jan-
09
Mar
-09
May
-09
Jul-0
9
Sep-0
9
Nov-0
9
Jan-
10
Mar
-10
Web Site
Scribd
Slideshare
YouTube
Flickr
Blog
Total
•Pageviews increase as new content is added• May/June expect increase with IJGFM+May conference
statistics
Page View Contribution
YouTube2%
Flickr2%
Blog7%
Web Site13%
Scribd48%
Slideshare28%
• Scribd (documents & presentations) ~ ½ of page views• Most important content is the most often used• Far more people find the Journal on Scribd than on the Web Site
statistics
Developing33%
Developed67%
Visits: Developed and Developing Countries 2010
statistics
• Most visits come from the United States• Still some distance away from 50% objective
Visits, 2010 on ICGFM Blog
statistics
Rapidly progressing to the end of the 20th Century!
status
Current Situation
• Journal– Peer-reviewed, twice annual publication
• Annual Survey• Web Site
– Minor improvements– Circa 2000
• Web 2 Presence– Major presence for ICGFM
• Only scratching surface of what is possible
status
Bottleneck Challenge
• Publishing model = wait• Content arrives slowly, late• Co-ordination problems
status
Participation Challenge
• Information is power?• Information is dangerous• Traditional methods
– Telephone– E-Mail– Conference
• ICGFM board members, executive committee not using social networks
status
May to December 2010
• Enforce a “communications calendar”
• Guest blog content to increase page views during off-peak times
• Monthly (at least) post by President• Web-site redesign group• Web 2 seminar session
road ahead