2009 summit event master keynote sowell

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Please Welcome Kathie Sowell SowellEAC

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Page 1: 2009 Summit Event Master Keynote Sowell

Please WelcomeKathie Sowell

SowellEAC

Page 2: 2009 Summit Event Master Keynote Sowell

What is a Professional Enterprise Architect?

Or...How Can We Help PeopleUnderstand What We Do?

Kathie Sowell

President, Custom Enterprise Solutions, LLC

2009 CAEAP SummitFour Seasons Resort & Club Dallas

Las Colinas, TexasJune 20, 2009

Custom Enterprise Solutions, LLC

SowellEACCustom Enterprise Solutions, LLC

SowellEAC

Copyright 2009, P.K. Sowell

Page 3: 2009 Summit Event Master Keynote Sowell

3

The Road Not Taken, by Robert Frost

Then took the other, as just as fair,And having perhaps the better claim,Because as for that the passing thereHad worn them really about the same,

Literal Interpretation*:

Be a rugged individual!Don’t follow the crowd!(But also, you’d betterbe right, because every-thing you do goes on your permanent record.)

Ironic Interpretation*:

Nah, the poem is justtrying to justify the poet’s choice by getting all dramatic.His choice of roadreally didn’t make anydifference at all.

* Thank you, Wikipedia!

Two roads diverged in a yellow wood,And sorry I could not travel bothAnd be one traveler, long I stoodAnd looked down one as far as I couldTo where it bent in the undergrowth;

And both that morning equally layIn leaves no step had trodden black.Oh, I kept the first for another day!Yet knowing how way leads on to way,I doubted if I should ever come back.

I shall be telling this with a sighSomewhere ages and ages hence:Two roads diverged in a wood, and I –I took the one less traveled by,And that has made all the difference.

Copyright 2009, P.K. Sowell

Page 4: 2009 Summit Event Master Keynote Sowell

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What does this have to do with Enterprise Architects?

EAStealthy Approach

Direct Approach

There are two divergent roads I have seen that lead to getting EA understood and incorporated into an organization.

Copyright 2009, P.K. Sowell

Page 5: 2009 Summit Event Master Keynote Sowell

5

What would lead us to choose the “Direct Approach?”

“Nobody understands us!”

Copyright 2009, P.K. Sowell

Page 6: 2009 Summit Event Master Keynote Sowell

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Enterprise Architects: Are you suffering an identity crisis?

• Has your own mother ever said this to you: “Honey, I’m proud of what you do, whatever it is”?

• Do you feel that no one understands what you do for a living?

Copyright 2009, P.K. Sowell

Page 7: 2009 Summit Event Master Keynote Sowell

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Has this ever happened to you?

Hi there! Name’s Bob!Sales is my game!What do you do?

Well... I’m an Enterprise Architect.

Great! Great!I’ve got this littleplumbing problem...

No, no... It’s not likethat. You see...I

Great! Great! Whatever...So long! #$%@*! “Bob!”

Copyright 2009, P.K. Sowell

Page 8: 2009 Summit Event Master Keynote Sowell

8

Is your mailbox stuffed with these?Subscribe to Construction Monthly!

Learn the latest techniques for making your construction businessprofitable in all seasons and all

economic conditions!

Only $999.00/year

Dear Enterprise Architect:

Cheep Charlie has a deal for you!

Gen-u-wine South American

Zebra Bamboo Flooring

Blowout Prices!!

Deep Discounts!!

Hurry!! Hurry!!

Copyright 2009, P.K. Sowell

Page 9: 2009 Summit Event Master Keynote Sowell

9

How can we use the “direct approach” to help people understand what we do?

• We can define our profession

This is what the CAEAP can help us to do.

• We can promote our profession to the extent that we become integral to decisions regarding Enterprise direction

• We can spread understanding of our profession

• We can build acceptance of and respect for our profession

Copyright 2009, P.K. Sowell

Page 10: 2009 Summit Event Master Keynote Sowell

10

Okay, then, what should we tell people that a Professional Enterprise Architect does?

• We pinpoint problems in our organizations

• We make models of the technology used in our organizations

• We analyze the models

• We partner with Enterprise leaders in determining strategic direction and in assessing progress over time

• We make models of the business processes

• We diagnose the causes of the problems

• We “align the technology with the business”

• We recommend problem solutions and transition paths

Copyright 2009, P.K. Sowell

Page 11: 2009 Summit Event Master Keynote Sowell

11

Can we be more succinct?

Professional EnterpriseArchitect

InternalEnterpriseOperations

OutsideClient

Operations

Short Answer:

A Professional Enterprise Architect makes sure that internal Enterprise operations are aligned with the

Enterprise’s client needs and the Enterprise’s own goals and values

Copyright 2009, P.K. Sowell

Page 12: 2009 Summit Event Master Keynote Sowell

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What constitutes an effective Enterprise Architecture Team?

• Professional Enterprise Architect: Certified and experienced in EA development, modeling, integration, and presentation

• Domain Experts: Intimately familiar with business and mission operations addressed in the architecture

• Architecture Analyst:– Knowledgeable in the types of processes and systems pertinent to the

architecture– Technically astute and experienced in ability to conduct process/system

assessments, trade-offs, and linkages to the operations supported– Bridge between the Enterprise Architect and the Process and/or

Systems Engineer

• Process and/or Systems Engineers– In-depth understanding of the processes and/or technologies pertinent

to the As-Is and To-Be EA– Honest broker between the Enterprise Architect and the Domain Expert

(e.g., Can the user practically employ the recommended technologies? Are the suggested solutions mature? cost-effective?

Copyright 2009, P.K. Sowell

Page 13: 2009 Summit Event Master Keynote Sowell

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The EA Team and Beyond

Domain Expert

Analysts

Business Process Engineer

Systems Engineer

Professional EA Architect

Copyright 2009, P.K. Sowell

Page 14: 2009 Summit Event Master Keynote Sowell

14

Now, let’s focus on the Enterprise Architect

• Think logically

• Think holistically (grasp the big picture)

• Communicate with human beings– Clients– Techie ones– “Suits” – Non-techies– Anti-techies

• Communicate in complete sentences

• Think, function, and communicate even when the Internet is down !

• Visualize

An Enterprise Architect should be able to:

Copyright 2009, P.K. Sowell

Page 15: 2009 Summit Event Master Keynote Sowell

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A good Enterprise Architect will be able to think visually and express thoughts visually

Why? Because people think in pictures.

Copyright 2009, P.K. Sowell

Page 16: 2009 Summit Event Master Keynote Sowell

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Where do Enterprise Architects come from?

• Traditionally:– Systems engineers– Software engineers– Business and systems analysts

• Out-of-the-box– Musicians– Visual Artists– Writers– Detectives and Medical Diagnosticians*

* Ever watch “House?” or “Law and Order?” They always draw a Business Node Connection Diagram to figure out who/what did or influenced what.

Who Dunnit?What’s Killing Her?

Copyright 2009, P.K. Sowell

Page 17: 2009 Summit Event Master Keynote Sowell

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But, more important than one’s background, is the potential one has to be an effective

Enterprise Architect

Microbots Subsystems Systems Enterprises Enterprise of Enterprises

Incorrigible

Totally Anal

Obsessive Rule

Follower

Follows Rules, but

Creative

Loose Cannon

Dis

cipl

ine

Grasp/Visualization

Good EnterpriseArchitects come from this region

Copyright 2009, P.K. Sowell

Page 18: 2009 Summit Event Master Keynote Sowell

18

Where does the role of the Professional Enterprise Architect fit within an enterprise?

Professional Enterprise Architect

Leadership

DepartmentManagers

Staff

Blueprint for improving the enterprise

Strategic Direction to “follow the Blueprint”

Management of Blueprint implementation

Implementation of Blueprint

Coo

rdin

atio

n

ENTERPRISE

OPERATIONS

OPERATIONS

TNEILC

Align

Copyright 2009, P.K. Sowell

Page 19: 2009 Summit Event Master Keynote Sowell

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The Enterprise Architect role is not so different from some other familiar roles

We may be able to increase understanding of and respect forour profession by comparing it to

other professions that alreadyenjoy respect from the general

public.

Copyright 2009, P.K. Sowell

Page 20: 2009 Summit Event Master Keynote Sowell

20

For example, building construction

Architect

Foreman orGeneral Contractor

Specialty Contractors

Laborers

Plumber

Carpenter

Tilesetter

Electrician

Mason

HVAC“Uh-oh, this won’t

work!”

Customer Requirements

Blueprint for constructing the building

Direction to “follow the Blueprint”

Management of selective Blueprint specifications

Implementation of Blueprint

Coo

rdin

atio

n

Copyright 2009, P.K. Sowell

Page 21: 2009 Summit Event Master Keynote Sowell

21

But wait, comparing ourselvesto construction architects already

got us into trouble !

Let’s trya different analogy...

#$%@*! “Bob!”Dear Enterprise Architect:

Cheep Charlie has a deal for y

ou!

Gen- u- wine South America

n

Zebra Bamboo Floor

ing

Blowout Pric

es!!

Deep Disco

unts!!

Hurry!! H

urry!!

Dear Enterprise Architect:

Cheep Charlie has a deal for y

ou!

Gen- u- wine South America

n

Zebra Bamboo Floor

ing

Blowout Pric

es!!

Deep Disco

unts!!

Hurry!! H

urry!!

(Remember these?)

Copyright 2009, P.K. Sowell

Page 22: 2009 Summit Event Master Keynote Sowell

22

Classical music has an “EnterpriseArchitect” too; it’s the composer

Composer (The “Architect”)

Conductor

Section Heads

Section Musicians

“ Bow this way; Breathe here; ...”

PrincipalOboe

PrincipalFlute

PrincipalCello

ConcertMaster

AudienceRequirements

Blueprint for performing a composition

Direction to “follow the Blueprint – MY WAY”

Management of selective Blueprint specifications

Implementation of Blueprint

“Uh-oh, this won’t work!”

Copyright 2009, P.K. Sowell

Page 23: 2009 Summit Event Master Keynote Sowell

23

So, what do we need to do to ensure that the Enterprise Architect achieves the requisite

level of prominence? • This is a challenge confronting the CAEAP!• Some food for thought .....

– We need to make sure we are selecting the right people to become Enterprise Architects

Copyright 2009, P.K. Sowell

– We need to have a poster child (or more) to convince Enterprise leadership of EA’s ROI

– We need to have a clear-cut strategy for establishing and evolving the EA role within the Enterprise

– We need to engage the leaders of the Enterprise “top-down”

– We need to convince leaders that they need to take ownership of the Enterprise Architecture and use it as their primary source of self-assessment and direction

– We need to acquire leadership’s understanding that to do so requires the Professional Enterprise Architect to be their partner

Page 24: 2009 Summit Event Master Keynote Sowell

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But, what about that other road, the “Stealth” road? Does it matter which road

you take?

EAStealthy Approach

DirectApproach

EAStealthy Approach

DirectApproach

Copyright 2009, P.K. Sowell

Page 25: 2009 Summit Event Master Keynote Sowell

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Yes, because sometimes, the Stealth Road is your only option

• Sometimes, resistance to the “EA” word is such that the Direct Approach just will not work

Copyright 2009, P.K. Sowell

Go EA!

• Sometimes, even “executive buy-in” is not enough, e.g., when that executive retires and takes his buy-in with him

Page 26: 2009 Summit Event Master Keynote Sowell

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If you have to, just keep working underground and let your work blossom

without a name!

Copyright 2009, P.K. Sowell

“The Name”

Page 27: 2009 Summit Event Master Keynote Sowell

27

Contact Information:

Kathie Sowell: [email protected] 703 620-0639

for SowellEAC Enterprise Architect Certification Programsunder auspices of National-Louis University, use contactinfo above or www.SowellEAC.com

Next class planned for September

Thank you! Enjoy the Summit!

Copyright 2009, P.K. Sowell