2009 philly search camp social media & public relations
DESCRIPTION
TRANSCRIPT
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Social Media & PR
Liana “Li” EvansSearchCamp Philly – Philadelphia, PA
October 2009Twitter: @storyspinner
Liana “Li” Evans
Forget What You Know… It’s a New World Out There
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How’d We Get Here?
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Strategic Shift in Control
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Social Media’s Different
It’s Not About Spin, It’s Not About Control
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Do You Know Your Online Audience?
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What Types of Social Media Do They Use?
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They Don’t Care About You
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It’s About Sharing
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Valuable Content Matters
…but the end user decides what’s valuable, not you
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Hate To Be Marketed To
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Can Sniff Out Frauds
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Don’t Be Stupid
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Seriously….
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Approach With Caution
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Tactics in the Absence of Strategy
…………Is Like Doing Nothing At All
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Contact
Director of Social Media
SergentiCommunications.comTakeItInHouse.com
SocialConversations.com
[email protected] Twitter: @storyspinnerSearchMarketingGurus.com
lianaevans.com