2009 pbr world finals

STAY HUNGRYOR GOHUNGRY. GUILHERME MARCHI, 2008 PBR WORLD CHAMPION.

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PBR WORLD FINALS 2009

Publisher Christopher BurkhardtVP of Publications/fancorP editor Susan Bedford Pbr editor-in-chief Jeff Johnstone

contributing editor Keith Ryan CartwrightgraPhics Wrangler Cedric Maniquiz director of oPerations Jeannie Kaiser

national director of Marketing Lisa Marie SwearingenPhotograPhers Allen Glanville, Andy Watson, Matt Breneman and Mark Scott

4... greetings8... schedules22... season in reVieW38... best chance nance?...when it comes to the draft Ill pick the bull I can get the highest score on because there isnt a bull anywhere that I dont think I

can ride. cody nance

42... star PoWerFrom the time I went to my first PBR event I just caught the fever and fell in love with the sport, the intensity and the competi-

tion. chad Pennington, Quarterback of the Miami dolphins

48... tWo in a roW?Marchi can make history by becoming the first back-to-back Champion.

56... the WarriorsThis is a sport where if you do not know what you are doing, you

can get killed. guilherme Marchi

64... the contenders84... ring of honorThe Ring of Honor recognizes those who have had the most pro-found impact on bull ridingthe true ambassadors of the sport.

92... scouting rePortExperts Weigh In On 15 Of The Worlds Best

100... codys all starsThese are always in no particular order, because the best bull will be chosen the last day of the Finals - so it depends on what they do there to finish things up. If I was a bull rider, these

are the bulls Id be considering for PBR World Champion Bull. cody lambert

114... Whos Who 114... dickies durabullfighters 116... Pbr funnyMan flint rasMussen 118... tV announcers 120... arena announcers 122... Medical teaM 124... judges 126... Pbr staff 128... creW

130... Pbr 101 132... scoring the World finals

132... Pbr archiVes140... Pbr official sPonsors160... dedication

20092009

Table of conTenTs

on the coVer:Kody Lostroh, Guilherme Marchi and J.B. Mauney. Photos by Mark Scott. All In by Andy Watson, Bones by Matt Breneman and Troubadour by Allen Glanville.

4 Table of conTenTs PBR WORLD FINALS 2009

JACK DANIELS and OLD NO. 7 are registered trademarks. 2006 Jack Daniels. Come visit us at www.jackdaniels.com

GReeTInGsGReeTInGs

RanDY beRnaRDPbr ceo

Welcome to the 2009 Built Ford Tough World Finals it promises to be one of the closest finishes in our 16 years in Las Vegas.

Kody, Guilherme and J.B. have absolutely dominated this year, and I salute them for an outstanding season. I salute all our great riders for what has been our most competitive year ever.

The PBR is not for all bull riders, only the best the ones who have the heart to excel. Through a system based on fairness, integrity and competition, the PBR continues to develop great talent. It makes our entire organization proud to see the level of ability and the professionalism in the PBR bull rider today.

It seems like every season, all of our athletes two-legged and four-legged get better and better. So when you consider that the World Finals brings the very best of both together, it hits you these two weeks in Las Vegas are going to be the best bull riding event in history.

Its because of the amazing talent of our athletes that we continue to grow, and that we can offer new formats to more fans. Were heading back to New York next season for the fourth time. Were staging a one-day, tournament-style event in the brand-new Cowboys Stadium in Arlington, Texas. Were taking the World Cup to new levels, and Im excited to announce its new

location while were here in Las Vegas.Weve been blessed with great success, and believe me, I

know that the number one reason is you. The fans continue to astound me with their passion for this sport.

And of course, none of this would be possible without our sponsors. Like you, our sponsors have come through for us in good times and bad, and we are eternally grateful. Every dollar spent on our sponsors goods and services is a dollar invested in the future of bull riding. Thank you for your support.

Finally, as another season closes, I would like to thank the PBR staff and crew. They continue to amaze me with their devo-tion and hard work.

Once again, welcome. Now settle back or perhaps I should say move to the edge of your seat - and enjoy our closest title race ever!

Very best regards,

20092009

PBR WORLD FINALS 20096 GReeTInGs

GReeTInGsGReeTInGs

PBR WORLD FINALS 20098 GReeTInGs

Welcome to the 2009 PBR World Finals- what an exciting year it has been! This is the closest World Champion race we have ever seen in our 16-year history. It really made it a fun sea-son to be a fan of the sport-watching these guys slug it out and continue to trade and jockey for position right up until the start of Las Vegas.

We have three very different guys who are the top contend-ers to be the 2009 PBR World Champion. All are riding at the very top of their game.

Kody Lostrohs form is as near text-book perfection as you can get. J.B. Mauney has a never say die attitude and can be a little wild or crazy-but that is when he makes some of his best rides. He doesnt quit trying until his head hits the ground. And if you look at Guilherme Marchi, you have to call him Mr. Consis-tency. Just look at what he has done the last several years; there is no one who has been as consistent as Guilherme. He is the defending World Champion and on the verge of being the first guy to go back-to-back in PBR world history.

What makes the World Finals so exciting to watch, and be a part of, is that it is the ultimate test for a bull rider. It is the ulti-mate test to become a World Champion-you are getting on more bulls and you are getting on the rankest bulls. The pressure is the highest and the media attention is the most intense.

Kody, J.B. and Guilherme are all very, very capable. Whichev-er one winds up being the World Champion, I wont be surprised.

It is a very evenly matched race. When youth and experience intersect, you are at your best. All three of these guys have that element. Ive seen all three do well in Las Vegas before. They can all handle the bright lights and the pressure.

The bull draft can play an important part in their success. The guys will need to make good rides to get themselves as high up in the bull draft as possible. The World Champion race will also be dramatic for the bulls. One of the things I really like about the PBR is that to be the World Champion Bucking Bull, you have to prove yourself in Las Vegas. It isnt a popularity contest, it is an earned title. The bulls have to do well all season long to be in the running for World Champion Bucking Bull and then they have to close the deal in Las Vegas-just like the guys do.

I feel like the PBR has the most passionate fans in the sport. Your enthusiasm and electricity really fills the Thomas & Mack Arena and it really fuels the riders. I can tell you from experience that it is your support that makes a difference to each and every rider. So lets all sit back and relax-or stand up and cheer- and enjoy the experience. It is going to be a memorable World Finals!

20092009

TY MuRRaYPbr co-founder9-time World champion

DaIlY acTIvITY scheDule

tiMe function location thursday, october 29

1 PM abbi Wild card thomas & Mack arena

5:30 - 8:30 PM VIP And Media ReceptionGolden Nugget At Golddiggers

7 - 10 PM1st Round Draft And Kick Off Party

Fremont Street Experience Stage Golden Nugget

friday, october 3010 AM - 5 PM Fan Zone & Marketplace Mandalay Bay

2 PM 1st Round RRF Calcutta South Point Hotel & Casino

4 PM - 6 PM Thomas & Mack Fan Zone Thomas & Mack Arena

4:30 PM Doors Open Thomas & Mack Arena

6 PM1st Round Of Competition - Live On Versus

Thomas & Mack Arena

9 PM 2nd Round Draft And After PartyHard Rock Hotel @ The Joint

saturday, october 31 (haloWeen)10 AM - 5 PM Fan Zone & Marketplace Mandalay Bay

8 AM - 10 AM Team PBR Meet & Greet Fan Zone & Marketplace

9 aM 11 aM abbi breeders seminar south Point hotel4 PM - 6 PM Thomas & Mack Fan Zone Thomas & Mack Arena4:30 PM - 6 PM Doors Open Thomas & Mack Arena

6 PM2nd Round Of Competition - Live On Versus

Thomas & Mack Arena

9:30 PM3rd Round Draft & Night Club PBR After Party

TBA

sunday, noVeMber 1

9 AM Outreach Church Service Enterprise Main Stage @ MB FZ

10 AM - 3 PM Fan Zone & Marketplace Mandalay Bay

Noon - 1 PM Cowboys For Conservation Luncheon With RMEF

Silverton Hotel & Casino

1 PM - 3 PM Thomas & Mack Fan Zone Thomas & Mack Arena1:30 PM - 3 PM Doors Open Thomas & Mack Arena

3 PM

3rd Round Of Competition - Live On Versus

abbi classic long go

Thomas & Mack Arena

7 PM Trophy Bull Challenge Award Pre-sentation (Presented By RMEF & Silverton Hotel & Casino)


Monday, noVeMber 2Noon - 5 PM Fan Zone & Marketplace Mandalay Bay

10 aM abbi futurity long go Wrangler universitytuesday, noVeMber 3Noon- 5 PM Fan Zone & Marketplace Mandalay Bay

Wednesday, noVeMber 4

10 aM abbi futurity short go Wrangler university


1 PM - 3 stock contractors banquet south Point casino - showroom

20092009

tiMe function location

3:30 PM abbi bull sale south Point casino showroom9PM RRF Black Jack Tournament Silverton Hotel & Casino

thursday, noVeMber 52 PM 2nd Round RRF Calcutta South Point Casino


10:30 AM 4th Round Draft For Thurs Perf Fan Zone & Marketplace


3:30 PM - 5 PM VIP Pre Party

Hard Rock Hotel @ The Pool

4:30 PM - 6 PM Doors - Open Thomas & Mack Arena

6 PM

4th Round Of Competition - Live On Versus

abbi classic short go

Thomas & Mack Arena

9 PM 5th Round Draft For Fri Perf And After Party

Hard Rock Hotel @ The Joint

friday, noVeMber 610 AM - 5 PM Fan Zone & Marketplace Mandalay Bay




4:30 PM - 6 PM Doors - Open Thomas & Mack Arena

6 PM 5th Round Of Competition - Live On Versus

Thomas & Mack Arena

9 PM Night Club PBR House Of Blues @ Mandalay Bay

saturday, noVeMber 710 AM - 5 PM Fan Zone & Marketplace Mandalay Bay

8 AM - 10 AM Team PBR Meet & Greet Fan Zone & Marketplace

10:30 AM 6th Round Draft Fan Zone & Marketplace

11:30 AM PBR Press Conference Fan Zone & Marketplace




4:30 PM - 6 PM Doors Open Thomas & Mack Arena

6 PM 6th Round Of Competition - Live On Versus

Thomas & Mack Arena

9:30 PM 7th Round Draft & Night Club PBR With Justin Mcbride


sunday, noVeMber 8

8 AM Outreach Church Service Enterprise Main Stage At MB FZ

10 - Noon Thomas & Mack Fan Zone Thomas & Mack Arena10 AM - 11:30 AM Doors Open Thomas & Mack Arena

11:30 AM 7th Round Of Competition - Live On NBC

Thomas & Mack Arena

6 PM

World Champions Circle - Awards Show & Dinner

$70 - For Tickets Call

Mandalay Bay Islander Room

*times and activities subject to change.PBR WORLD FINALS 200910 scheDules

WOSF_1008CI.indd 1 9/2/2009 12:51:28 PM


matt brenem

an

SOUTH POINT HOTEL & CASINONOVEMBER 4, 2009

3:00 P.M.

CHAD DENTON

STINGERSTINGERON

Andy

Wat

son

Phot

o

BONES IM A GANGSTER DEJA BLUE CROSSWIRED BLACK PEARL

LIVEBREEDINGS FROM PBR SUPERST

ARS:

G E T T O TH E P O I N T

Futurity Prospects Classic Prospects

Future PBR Bull Superstars

2009 ABBI World Finals Bucking Bull Sale

Offering:

matt brenem

an

fan zone & MaRkeTplace scheDule

tiMe fan Zone & MarketPlace location friday, october 30

10 aM - 5 PM fan Zone & MarketPlace Mandalay bay

10:30 AM - 11 AM Open Registration for Mutton Bustin

Wrangler University

11 AM - 11:30 AM Mutton Bustin Wrangler University

12 PM - 1 PMFlint Rasmussen "Outside the Barrel"

Enterprise Main Stage

1 PM - 1:30 PM Future PBR Jr Bull Riders Wrangler University

11 AM - 12 PM Live Entertainment- Enterprise Main Stage

1:45 PM - 2:15 PM Mutton Bustin Wrangler University

2:15 PM - 2:30 PM Sheep Scramble Wrangler University

2:30 PM - 3:15 PM Exclusive Genetics Wrangler University

saturday, october 3110 aM - 5 PM fan Zone & MarketPlace Mandalay bay


Wrangler University






10 AM - 11 AM Live Entertainment- Enterprise Main Stage


2:15 PM - 2:30 PM Sheep Scramble Wrangler University


sunday, noVeMber 110 aM - 5 PM fan Zone & MarketPlace Mandalay bay

9 AM - 10 AMOutreach Cowboy Church Service



Wrangler University


11:45 AM - 12:15 PM

Future PBR Jr Bull Riders Wrangler University

12:30 PM - 1 PM Mutton Bustin Wrangler University

1 PM - 1:45 PM Exclusive Genetics Wrangler University

12 PM - 1 PM Live Entertainment- Enterprise Main Stage

Monday, noVeMber 210 aM - 5 PM fan Zone & MarketPlace Mandalay bay9 AM - 1 PM ABBI Futurity Long Go Wrangler University

11 AM - 12 PM Live Entertainment Enterprise Main Stage

tuesday, noVeMber 3noon - 5 PM fan Zone & MarketPlace Mandalay bay

Wednesday, noVeMber 410 aM - 5 PM fan Zone & MarketPlace Mandalay bay9 AM - 12 PM ABBI Futurity Short Go

10:30 AM - 12 PM Live Entertainment-- Enterprise Main Stage

tiMe fan Zone & MarketPlace location thursday, noVeMber 5

10 aM - 5 PM fan Zone & MarketPlace Mandalay bay

10:30 AM - 11 AMOpen Registration for Mutton Bustin

Wrangler University


11:30 AM - 12 PM Sheep Scramble Wrangler University





1:30 PM - 3:30 PM Live Entertainment-- Enterprise Main Stage


2:30 PM - 3:30 PMChris Cox Horsemanship Demonstration

Wrangler University

friday, noVeMber 610 aM - 5 PM fan Zone & MarketPlace Mandalay bay

10:30 AM - 11 AMOpen Registration for Mutton Bustin

MANDALAY BAY


11:30 AM - 12 PM Sheep Scramble Wrangler University




1:30 PM - 3:30 PM Live Entertainment-- Enterprise Main Stage




Wrangler University

1:30 PM - 2:30 PMCripple Creek / Boot Barn Fashion Show


saturday, noVeMber 710 aM - 5 PM fan Zone & MarketPlace Mandalay bay

10 AM - 11 AMRound 6 Draft with 40 Contestants


11 AM - 12 PM PBR PRESS CONFERENCE Enterprise Main Stage



12:30 PM - 1 PMOpen Registration for Mutton Bustin

Wrangler University

1 PM - 1:30 PM Mutton Bustin Wrangler University

1:30 PM - 2 PM Future PBR Jr Bull Riders Wrangler University

1:30 PM - 2:30 PMCripple Creek / Boot Barn Fashion Show


3 PM - 4:30 PM Live Entertainment Enterprise Main Stage

2 PM - 3 PM Exclusive Genetics Wrangler University


Wrangler University

sunday, noVeMber 89 aM - 3 PM fan Zone & MarketPlace Mandalay bay

8 AM - 9 AMOutreach Cowboy Church Service


*times and activities subject to change.PBR WORLD FINALS 200916 scheDules

2010 bfTs scheDule

photo by m

att brenem

an

date city Venue

jan 2-3 baltiMore, Md 1st Mariner arena

jan 8-10 neW york, ny Madison sQuare garden

jan 15-16 sacraMento, ca arco arena

jan 22-24 anaheiM, ca honda center

jan 29-30 tbd

feb 5-6 Winston-saleM, nc laWrence joel coliseuMfeb 12-14 oklahoMa city, ok ford centerfeb 20 dallas, tX coWboys stadiuMfeb 26-28 st louis, Mo scottrade centerMar 5-7 kansas city, Mo sPrint centerMar 13-14 glendale, aZ jobing.coM arenaMar 19-20 fresno, ca saVe Mart centerMar 26-28 albuQuerQue, nM the PitaPr 2-3 neW orleans, la neW orleans arena

aPr 9-10 naMPa, id idaho centeraPr 16-18 billings, Mt the nileaPr 23-24 oMaha, ne QWest centerMay 1-2 des Moines Wells fargo arenaMay 7-8 Wichita, ks intrust bank centerMay 14-16 Pueblo, co eVents centerjul 16-18 tulsa, ok bok centerjul 30-aug 1 san antonio, tX at&t centeraug 14-15 nashVille, tn soMMet centerseP 10-11 tbdseP 17-19 sPringfield, Mo jQh arenaseP 24-25 charlottesVille, Va john Paul jones arenaoct 1-2 tbdoct 9-10 coluMbus, oh nationWide arenaoct 15-17 uncasVille, ct Mohegan sunoct 29-31 las Vegas, nV thoMas and MacknoV 4-7 las Vegas, nV thoMas and Mack

**Dates and locations are subject to change.

PBR WORLD FINALS 200918 scheDules

The greatest fans in the world deserve the best hats in the world. Thats why the PBR chose Greeley Hat Works to produce its official line of licensed western hats. These hats are available at better western retailers nationwide as well as at PBR events. Stop by our booth and get fit for

a hat as well as customize the shape of your new hat at the PBR Fan Zone & Marketplace at the Mandalay Bay Hotel & Casino and at Thomas & Mack Center.

matt brenem

an

CM

Y

CM

MY

CY

CMY

K

PBR World Finals ProgramOL.pdf 1 9/15/09 3:27 PM

matt brenem

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DOWNTOWN IS COWBOY TOWN!

Saddle up for this country all star roster -

performing in the intimate 600-seat showroom.

Tickets start at $39, plus tax and service fee, and VIP packages including

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please call 1-866-946-5336 or book online at goldennugget.com.

LONESTARDecember 3

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JOHN MICHAEL MONTGOMERY

December 10RODNEY ATKINS

December 11 & 12

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JanuaRY 17: losTRoh seTs The baRfresno, calif. - it was one for the ages.

He made it look effortless, but Kody Lostroh said after-ward his 94.5-point matchup with Troubadour in the short go of the Table Mountain Casino Invitational in Fresno was a constant battle.

On that bull youre not supposed to be able to make a mistake and get away with it, said Lostroh, who takes home a $60,960 check for winning both rounds and the event.

He was kicking hard and getting it on. My hips kept get-ting shifted out there and I had to keep putting them back where they needed to be.

It looked like he was in total control, said Clint Adkins, a PBR in-arena announcer. Was he having to work? Abso-lutely. Youre not just going to sit up there on a bull like that and say, OK, Im here. Lets go for a ride. He may have been working, but it was a flawless effort.

The trip was not unlike the one Lostroh had a year ago in Portland when he scored 93.50 points. This time out, how-ever, the 23-year-old from Colorado acknowledged it took second, third and fourth efforts to win out over Troubadour.

JanuaRY 20: The haMMeR coMes Down

sacraMento, calif. - Strong words, tempered only by acknowledgment of his youthful naivet, seem to be the over-whelming reaction to Kasey Hayes throwing his face mask Sunday afternoon.

In Round 2 of the Sacramento Classic, the 23-year-old drew Blind Date. It was a bull he was expected to ride, but instead Hayes was bucked off in just 2.6 seconds, and reacted by throwing his facemask at the 2,000-pound bull.

Theres a big difference between someone whos 20 or 21 and me, whos 60, and been in the business for 40 years, said Steve Katich, whose family-operated ranch in Washington

owns the bull. I dont disrespect Kasey. I disrespect the lack of judgment that he showed.

That lack of judgment took everyone by surprise.As a direct result of his actions, which were broadcast on

national television, the Conduct Committee decided that Hayes will be fined $7,500 and will make a public apology during the PBRs next VERSUS broadcast.

Furthermore, he will have to enroll in an anger manage-ment program, and if he does not complete the program, he will be suspended for three Built Ford Tough Series events.

Thats justifiable, Katich said. I wanted something done and, like I say, you aint going to hurt that 2,000-pound bull, but the point is the lack of professionalism.

Hayes, who is in fourth season on the Built Ford Tough Series, was remorseful about it and apologetic.

PBR WORLD FINALS 200924 season In RevIew

Kody Lostroh rides Julio Morenos Troubadour for 94.5 points during the championship round of the 2009 Fresno Built

Ford Tough PBR event.

photos by andy watson

PBR WORLD FINALS 2009 season In RevIew 25

JanuaRY 31: GaMe on

Winston-saleM, n.c. - J.B. Mauney made no bones about it earlier this week when he said he wanted an opportunity to ride the reigning 2008 PBR World Champion Bull.

In two weeks hell get his chance in Oklahoma City.The North Carolina native, who brought nearly 50 family members with him

to Winston-Salem, was disappointed last week when Tom Teague said that he felt no one could ride his prized bull Bones, and challenged Marchi on NBC.

Marchi had already been bucked off Bones twice, and Mauney thought that his current status as the No. 1 bull rider in the world coupled with the home-town crowd should have been enough to earn a shot.

The Brazilian lasted only three jumps as the third time didnt prove a charm for Marchi, who hit the dirt well before the 8-second whistle.

Moments later Teague was interviewed on NBC and asked about Mauneys comments from earlier in the week. When asked if he would challenge him to ride Bones, he said, Ill leave that to J.B., but I dont think he can ride him.

Mauney, who was standing to Teagues left, responded by saying, That sounds like a challenge.

Kasey Hayes attempts to ride Red Knection Ks Blind Date

during the second round of the 2009 Sacramento Built Ford

Tough PBR event.

JB Mauney and Tom Teague at the 2009 Winston-Salem Built



feb. 14: noRTh caRolInIan conqueRs woRlD chaMpIon bull

OKLAHOMA CITY - It was a marquee heavyweight bout between a determined bull and one confident rider.

In one corner, there was Bones, the undefeated Profes-sional Bull Riders 2008 Bull of the Year. In the other corner, there was J.B. Mauney, the 2009 world title race leader who was out to shatter Bones perfect record.

For the past two weeks, the showdown between Bones and Mauney has been one of the most highly touted matches in the PBRs 16 seasons of pitting the worlds top riders against the toughest bulls on hooves.

It created a buzz among fans when Bones owner, Tom Teague, claimed that no cowboy wearing spurs could stay on his star bull for the 8-second count.

Mauney said he could conquer the beast, and Teague agreed to pay the superstar $20,000 if he could top Bones at this weekends PBR tour stop Oklahoma City.

The match capped Fridays performance of a Built Ford Tough Series show at the Ford Center where the NBC cam-eras were rolling, and the crowd was popping.

After Mauney called for the gate to be opened, Bones exploded from the chutes and began spinning furiously to the right. But Mauney had taken a deep seat early in the ride and wasnt about to let go.

Bones was strong-willed. He spun faster than a nitrous-fueled carnival ride, and made his usual toward-the-roof kicks.

Mauney made precision moves and handled the centrifu-gal force. And Bones eventually threw the North Carolina cowboy, but it was a split second after the 8-second buzzer had began to sound.

Its a dogfight from the word go, Mauney said.

JB Mauney becomes the first man to conquer Teagues Bones for 92.5 points during the first round of the 2009 Oklahoma

City Built Ford Tough PBR event.

JB Mauney before attempting Bones during the first round of the 2009 Oklahoma City Built


J.B. Mauney celebrates after conquering Bones.


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andy watson (greg potter in sacram

ento); tater porter (tater porter and michael

gaffney in afghanistan); courtesy of ABC (ty murray and chelsie hightow

er)

MaRch 9: TY Takes To The Dance flooR

hollyWood, calif. - Now its time to go see how far we can go.Those were the words of Ty Murray after more than three weeks of

preparing for his debut on ABCs Dancing with the Stars.Noting that all the celebrities had worked hard practicing, Murray said,

Im just going to give it all I have and try to have fun.In recent days, Murray spoke about the focus and emphasis his profes-

sional partner, Chelsie Hightower, has placed on the importance of smiling and having fun.

While hes enjoyed the experience, especially the process of working with a coach, the nine-time World Champion is used to the intensity of performing at a high level. Because of his focus on perfection and his determination to do his best, Murray admits maintaining that smile isnt always as easy as it seems.

In any case, the 39-year-old King of the Cowboys is hoping that all the years of having one chance to step up for 8 seconds at a time will benefit him tonight, and that America takes notice of his effort.


febRuaRY 9: poTTeR hanGs IT up

Queensland, australia - Im going to hang my spurs up and call it quits.

Those were the words of Greg Potter, who, after 19 years of riding professionally, finds it difficult to say the word retirement.

It still puts a lump in my throat, he said, and fills up a tear in my eye when I think about it.

The popular rider was injured in Sacramento when he landed on his head after being bucked off his second round bull. Dr. Tandy Freeman had listed Potter on the PBR injury report as being out for an undetermined length of time.

However, after the two spoke on Friday, Potter talked it over with his wife Jodie and the two decided it was better for the Australian native to err on the side of caution.

feb. 19: poRTeR heaDs oveR TheRe, aGaIn

kenansVille, fla. - It was New York Yankee legend Yogi Berra who once proclaimed, Its a dj vu all over again.

PBR fan favorite Tater Porter is traveling abroad for the second year in a row to visit the troops in Afghanistan.

Porters trip is being coordinated through a group called M.V.P. Sports. He will be gone a total of 11 days.

I always said if they needed me to go back for any reason Id sure enough go back, said Porter, who noted that to the surprise of many its mid-winter and the weather will fairly cold. Last year, me and (Michael Gaffney were) looking out the window one night in the barracks and there was all this snow. It looked like Russia.

Shorty Gorham works to save Greg Potter from Flying U/

Cindy Rossers Hawaiian Ivory during the second round of the 2009 Sacramento Built Ford Tough PBR event.

apRIl 13:flInTs back

billings, Mont. - Calling every day a gift, PBR entertainer Flint Rasmussen is just glad that hes able to go back to work.

The Montana native, who suffered a heart attack on March 11, is returning to his job of entertaining the capacity crowd after missing four events on the Built Ford Tough Series. Rasmussen, who noted the irony of the timing, will perform at The NILE Invitational in Billings, Mont., not far from his home in Choteau.

News of Rasmussens heart attack was stunning.Not only was it emotionally taxing for members of the PBR fam-

ily and his fan base, but Rasmussen himself is one of the healthiest people associated with the organization.

Rasmussen, who can be heard in a new PBR podcast posted at www.pbr.tv, said that doctors recently told him that its a good thing he was in such good shape. That heart attack I had would have killed most people.

andy watson (tom

teague and chad berger); matt brenem

an (flint)

MaRch 16: beRGeR coMes up bIG In bIRMInGhaM

birMinghaM, ala. - It was a big weekend for Chad Berger.

After four weeks of suspense and two previous post-ponements, the South Dakota stock contractor was out-wardly relieved when the scores came in and he knew Big Tex had defeated Bones in the highly anticipated bull-versus-bull challenge during the championship round of the Pike Electric Invitational.

I cant hardly talk, said Berger afterward. Im elated.Both bulls were available in the draft for the short go,

and it was Mike Lee who stepped up and selected Bones. Zack Brown immediately followed the former World Cham-pion by taking Big Tex.

After Lee took Bones, PBR Livestock Director Cody Lambert said, Hes a World Champion and he wants to win the event.

Unfortunately for Lee, he only lasted 2.5 seconds, which didnt give Bones much of an opportunity to showcase his talent.

J.W. Hart, who was in the Versus broadcast booth along with McBride, said he thought Bones was good around the first corner, which may well have been what helped the reigning World Champion Bull score 45.5 points.

Immediately following Lee and Bones were Brown and Big Tex.

Brown fared only slightly better than Lee, lasting all of 4.7 seconds, but it was enough for Big Tex to score slightly better than Bones. Big Tex scored 45.75 points, giving him the edge by a quarter of a point.

An obviously disappointed Teague later said, The bull bucked. What can I say?


Leah Garcia interviews Tom Teague and Chad Berger about the bet on Big Tex and Bones during the

second round of the 2009 Birmingham Built Ford Tough

PBR event.

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apRIl 28: losTRohs season In DoubT

oMaha, neb. Kody Lostroh, who broke his nose in Round 1 of the Bass Pro Shops Shootout when he was struck in the face Friday night by a bull horn, also hyper-extended his arm, which in turn may have torn ligaments on the outside portion of the elbow.

The 23-year-old Lostroh had a Monday afternoon appointment with a doctor in the Denver area. Instead of answers about his immediate future, the Colorado cowboy left with more questions about his left riding elbow.

Actually, they found a fracture in my elbow they really didnt think would be there, said Lostroh when contacted late Monday night.

X-rays indicate that one of the ligaments that attaches the upper and lower part of his arm across the inside of the elbow, actually pulled a piece of the bone off from the rest of the bone.

A disappointed Lostroh added, But the outside of my elbow is the problem.



MaY 5: losTRoh: GaMe on

longMont, colo. - Kody Lostroh has notified the PBR that he will compete this weekend at the Genuity Invitational in Des Moines, Iowa.

The current points leader in the world standings will don a brace in order to stabilize his injured left riding elbow. This new develop-ment follows a weeks worth of concerns that led to a failed attempt at switching riding hands.

MaY 17: The fellowshIp of The RInG

Pueblo, colo. - Devotion. Love. Character. Distinction.Those are four qualities that define a fellowship of men that

numbered only 27 until this weekend.At a ceremony that took place Saturday afternoon in Pueblo,

Colo., three more men J.W. Hart, Justin McBride and Adriano Moraes received induction into the Ring of Honor, being recog-nized as instrumental to the past, present and future of profes-sional bull riding.

Calling them the greatest role models you can have, Cody Lambert credited all three for making a big impact not only in the arena, but outside of it as well.

Randy Bernard recognized Hart, McBride and Moraes for taking what was their dream and accomplishing greatness. The CEO of the PBR also said the ceremony served as the final

chapter in each of their distinguished careers.Throughout the two-hour long ceremony held at the Pueblo

Convention Center, it was readily apparent these three men all of whom have the distinction of statistically being among the greatest of all time not only love the sport they devoted their lives to, but their character is as honorable outside the arena as it was inside.

Kody Lostroh attempts to ride Bryan Smiths Neon

Ghost during the first round of the Omaha Built Ford

Tough PBR event.

Kody Lostroh attempts to ride Dakota/Rosens Big Tease during the second

round of the Des Moines Built Ford Tough PBR event.

MaY 20:back To The booTs

stePhenVille, texas - Ty Murray will be the first to admit that hes not a great dancer.But the nine-time World Champion learned a thing or two during the past 11 weeks.One, he correctly predicted prior to the season that Shawn Johnson would win Season 8 of the hit Learning to dance isnt nearly as easy it seems.To my cowboy buddies out there thinking about it, he joked, during Tuesday nights finale, dont do it.Wednesday night millions of viewers tuned into the two-hour live finale to see who among the final three celebrities Gilles Marini,

Melissa Rycroft and Johnson would win the shiniest trophy in all of television. Chelsie and I had fun tonight and that was our last dance, he said, so Im officially retired!

MaY 25: J-Dubs lasT RIDe

decatur, texas - It was the last ride J.W. Harts illustrious career, but the notorious bull Cat Man Do made short work of the popular cowboy.

After Hart asked for the chute gate to be opened at a Professional Bull Riders show that bears his name on Saturday night in Decatur, Texas, Cat Man Do spun to the left and had Hart on the ground in about two or three seconds.

We filled the stands, but it was really to give the people a goodbye, Hart said. The last time that I rode was at Cheyenne, and I got bucked off there and I didnt realize at the time that I wasnt going anywhere again. I didnt know at the time that it would be my last ride (in competition). But I got really busy and Versus came to me to be a commentator and all that fell together. So, I just decided that it wasnt worth risking life or limb and it was better to stand behind a mic.


photo by m

ark scott

JulY 13: MauneY Takes sTaMpeDe TITle

calgary, alberta - J.B. Mauneys wallet is $100,000 heavier today.The North Carolina native became the fourth PBR rider in four years to claim the top bull riding prize at the annual Calgary Stam-

pede.I guess it worked out, said Mauney in what may well be the understatement of the summer.Mauney said he wasnt at all happy with his results from a year ago. When he was invited back again, the 22-year-old had a

chance to prove how good he can be on an international stage and what a difference a year makes.Mauney competed as one of 10 riders in Pool A of the tournament-style event. He opened the first three of four qualifying rounds

with scores of 81, 80 and 89 before failing to make the whistle in the fourth round.In spite of low scores in the opening two rounds, Mauney had positioned himself on the third day to take a lead he would not relin-

quish.This is the only [event] I go to thats like this, said Mauney of the tournament format. Its pretty fun mixing it up like that.

auGusT 3: Move oveR, MaRchI

san antonio - It took Muhammad Ali three fights with Joe Frazier to solidify his status in what is arguably the greatest heavyweight boxing trilogy of all time.

Fifty years earlier, Jack Dempsey relentlessly knocked Luis Firpo to the canvas 11 times in just the first round alone, in what has since been called the greatest slugfest of all time.

But it was a daunting 49-round fight between Joe Jeannette and Sam McVey at the turn of the 20th Century that most closely parallels the season-long battle going on between the top bull riders in the world on the Built Ford Tough Series.

This past weekend, 22-year-old J.B. Mauney put to-gether a combination of rides that gave him his third event win of the season, propelled him to second in the world and just a week after Kody Lostroh won his fourth event of 2009 set up what is fast becoming a classic bull riding battle for the ages.

Mauney was less than pleased with his effort in Tulsa, especially coming off the $100,000 pay day he had in Cal-gary in mid-July, and responded by riding all three of his bulls at the Bud Light Invitational in San Antonio.

Mauney has qualified for the championship round more times (17) than any other rider on the BFTS. However, both Lostroh and Guilherme Marchi, the defending World Champion, have been more successful in the final round than Mauney.

Initially it looked as though Mauney was going to come up short yet again, but a controversial call gave the North Carolinian the option of a re-ride. One of the judges threw a flag indicating the bull had caused a foul when it caught a horn in the chute gate.

Mauney not only took the option, but he called for the same bull to be reloaded in the chute.

With L.J. Jenkins looking on from the shark cage, Mauney made it look easy in his second attempt by making the 8-second whistle, earning a mark of 89 points from the judges and claiming the event win.


JB Mauney rides 4Cs/James Sillss Carrillo Cartel for 89

points during the championship round of the San Antonio Built


andy watson


auG. 31: MIssIon accoMplIsheD

barretos, sao Paulo, brazil - Do you believe in miracles?Its been nearly 30 years since Al Michaels first asked that question when an undersized, less talented U.S. hockey team

stunned the world by winning gold at the 1980 Winter Olympic Games in Lake Placid, New York.It would have been a fitting question Sunday evening in Barretos, Sao Paulo, Brazil, when the United States came from behind

by one full score to defeat the heavily favored Brazilians in the 2009 PBR World Cup.Their mothers arent as proud of em as I am right now, said an obviously elated U.S. captain J.W. Hart.These guys did it and did it with class, they did it with heart and they simply amazed everybody that was watching.J.B. Mauney was the lone American with any Cup experience. There was Ryan Dirteater, 20, and Ryan McConnel, 22 two elative newcomers who this time last year were just emerg-

ing as professionals and trying to establish themselves as legitimate Top 40 riders on the Built Ford Tough Series.Only this year has 22-year-old Austin Meier shed more than 20 pounds, began working out vigorously and taken advantage of

the enormous potential he displayed in 2006 when he was runner-up for the Daisy Rookie of the Year title.And, of course, theres Zack Brown, who returned to bull riding less than two years ago after he retired from the sport follow-

ing a near-death wreck in Billings, Mont., in 2005. This has got to be as big as (winning) a World Championship, said McConnel, soon after hoisting the World Cup trophy with

his teammates. I guarantee you that it means everything to us.

sepT. 25: pRofessIonal bull RIDeRs To InvaDe The bRanD-new cowboYs sTaDIuM In 2010

new york, ny - The PBR has announced that the elite Built Ford Tough Series tour will invade the brand-new, world-class Cowboys Stadium in Arlington, Texas in 2010. Top PBR superstars will ride in the largest, most technologically advanced entertainment venue in the world on Saturday, February 20 for the Dickies 2010 Iron Cowboy Invitational presented by WinStar World Casino.

In a one-of-a-kind format created exclusively for Cowboys Stadium, the Dickies 2010 Iron Cowboy Invitational will be the first true, head-to-head competition in the history of the PBR. A total of twenty-four riders will qualify to ride at Cowboys Stadium eight riders will qualify based off of the 2009 World Finals standings after Las Vegas and will receive a bye in the first round; fourteen additional riders will qualify based off of the 2009 BFTS standings as of January 31; and the PBR Competition Board will award exemptions to two riders. The riders will be paired up and then will each take on the exact same bull with the winner mov-ing on to the next level. The winning rider will be determined by who obtains the highest score. If both riders buck off, the rider who stayed on the longest will move on. In the end, the rider who rides their fourth and final bull for the highest total points will be declared the winner and will take home the largest payout for a one-day event in the history of the PBR.

photos by andre silva


FOR MORE INFORMATION GO TO COOPERTIRE.COM OR CALL 1.800.854.6288THE OFFICIAL TIRE OF THE PBR.

The PBR proudly unveils its latest offering: PBR The Official Guide to the Toughest Sport on Dirt, published by Triumph books. The richly illustrated 176-page book, written by PBR Editor Jeff Johnstone and Senior Writer Keith Ryan Cartwright, features 211 full-color photographs, as well as an introduction by nine-time World Champion Ty Murray.

the book is available online through:

www.TRIuMphbooks.coM www.aMazon.coM www.boRDeRs.coM www.baRnesanDnoble.coM

and wherever books are sold. It retails for $29.95, and will available at all PBR merchandise stands throughout the upcoming World Finals.

pbR Releases fIRsT MaJoR book In neaRlY a DecaDe

onlY $29.95

Please Drink Responsibly.

SIL_752_PBR_ProgAD_c4.indd 1 10/8/09 3:23:35 PM

besT chance nance?by Susan Bedford

...when it comes to the draft ill pick the bull i can get the highest score on

because there isnt a bull anywhere that i dont think i can ride.

Cody NanceLeader for Daisy Rookie of the Year

Cody Nance on Live Wire during round 3 of the Copenhagen invitational in Reno, NV.

photo by matt brenem

an

Sixteen rookies made it onto the Built Ford Tough Series in 2009. Five made it to Las Vegas. One will be crowned Daisy Rookie of the Year.

The man leading a pack of hungry talent is Cody Nance. The Paris, Tenn. cowboy has won two Built Ford Tough Series events and over $125,000 on his freshman year on tour.

After my first three events on tour, I walked away with one win and was leading the rookie race, recounted Nance. So it has been a good season so far unless Skeeter [Kingsolver} catches up to me.

Cody is riding really good. But if I ride to my capability then it shouldnt be a problem (to win the title), said Kingsolver. It is going to be a really good race. I grew up watching the PBR Finals on TV and just to be here is a dream come true for me, but my goal is to be Rookie of the Year.

Kansan Kingsolver trails Nance by $55,000- a sum easily made up when you consider the Finals event winner can leave with $300,000. Kissimmee, Floridas Caleb Sanderson has $60,000. Aussie Pete Farley has won over $57,000. Elliott Jacoby has a little over $51,000.

Nance, Kingsolver, Sanderson and Farley all easily qualified for their first PBR World Finals and Jacoby just made the cut. That means a full 12.5 percent of the Top 40 bull riders in the world are rookies. These men may be green, but it is also green that got them to Las Vegas. The amount of money these men have won is proof that they do indeed deserve to be here com-peting against the sports best.

But despite Nances monetary lead heading into the Finals, there is so much cash to be won in Vegas that any rookie has a shot at taking the prestigious Daisy Rookie of the Year title and the bonus that comes along with it. There is absolutely nothing that Nance can take for granted.

Two In a Row? 41 PBR WORLD FINALS 2009 besT chance nance? 41

besT chance nance?

Kingsolver has yet to win a Built Ford Tough Series event, but he did put together a string of 10 consecutive rides this season a consistency that is crucial to succeed in Las Vegas. Sanderson has a riding percentage of nearly 46 percent. Farleys average score is above 86 but he has had injuries this season. Jacoby has the talent but possibly not the experience. In other words, any of these rookies could win enough money in Vegas to steal the title but the Rookie of the Year title really is Nances to lose.

Kingsolvers plan is to pick the bulls he can ride who will give him the most points. Im going in there to win, stated Kingsolver, so Ill pick the bulls I can win on. It has to be a business decision. There are so many bulls to ride and so many rounds that I have to think like a businessman. Put it this way I wont be picking Uncle Buck.

It will come down to what happens at the Final, affirmed Nance of the battle to be the No. 1 newcomer. My plan is to just ride as many bulls as I can. That plan has worked for him so far. He has a 42 percent riding average, but when he makes the whistle he averages a big 87 points. He has already made it to 8 seconds aboard Super Duty (twice for a 90 and a 91.5) and The Game (for a 91).

Winning one of the last events of the regular season in Co-lumbus, Ohio, not only added to Nances confidence- it added to his wallet. That win boosted him to 10th in the qualifier standings.

After riding in just 11 Built Ford Tough Series events, the young cowboy who was born in Kentucky cracked the Top 10 in money won for the season. Nances plan to win is also turning into a wise financial plan. But that plan does not include playing it safe at the bull draft.

It isnt an ego thing for me (picking the rankest bulls). I have always enjoyed riding the rankest bulls- those they call unrideable. I believe there is no such thing. I do it for me- I know I can do it. So when it comes to the draft Ill pick the bull I can get the highest score on because there isnt a bull anywhere that I dont think I can ride.

That belief in himself will be crucial for Nance. He has won big events on big bulls but he hasnt come up against that many of the true greats yet but not for a lack of trying. I always wanted to get on The Game, but Brandon (Gasper) told me I had to wait until I was on tour and then pick him in the draft. Nance did exactly that in Columbus. The bull is kept just 10 miles from Nances home and hed been wanting to try to ride him for years.

Nance comes off as confident but not cocky. And that unshakeable confidence may be key to winning the race. Hes never been to Las Vegas, but the 21-year-old is confident he can conquer the big city. I know what I have to do. Im not focusing on anyone else. Im focused on what Im doing, he shared, but if other people want to focus on me and what Im doing- thats fine.

Skeeter Kingsolver during round one of the Copenhagen invitational in Reno, NV.

Cody Nance gets help from reigning World Champion, Guilherme Marchi.

photos by matt brenem

an

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from the time i went to my first pbr event i just caught the fever

and fell in love with the sport, the intensity and

the competition.Chad Pennington

Quarterback of the Miami Dolphins

celebRITIes GeT InTo The bull busIness

sT RT RT RqpoweR

by Keith Ryan Cartwright

Tommy Lasorda admits there was a time when he wasnt even aware of professional bull riding.

But the Hall of Fame manager of the Los Angeles Dodgers said that all changed after a photo opportunity with several rid-ers, and a chance meeting with Bo Derek.

The 81-year-old ambassador of baseball didnt say whether it was the toughness of the athletes or the sex appeal of the movie star, but what he thought would be a quick trip to an arena in Anaheim, Calif., turned into an experience that has since become a passion.

That is when I began to like professional bull (riding), Las-orda said.

Lasorda who paid Justin McBride the highest compliment he knows by calling the two-time World Champion the Sandy Koufax of bull riding has not only attended several events in the years since, but last year he invested in Deja Blu, a bull he co-owns with Tom Teague.

Lasorda is but one among a growing list of celebrities to have invested in bucking bulls, including athlete Chad Pennington, and horse trainer Carl Nafzger, comedians Larry the Cable Guy, Bill Engvall and Ron White, and musicians Bernie Taupin and Moe Bandy, among others.

From the time I went to my first PBR event I just caught the fever and fell in love with the sport, the intensity and the com-petition. said Pennington, who attended that event with several former teammates from the New York Jets.

What separated the 33-year-old athlete from the others was that in the ensuing weeks and months following the Uniondale, N.Y., event, Pennington began researching how to get involved in the bull business.

He subscribed to both Pro Bull Rider and Bull Pen magazine, began researching the sport via the Internet, and read everything related to the cattle industry and the cowboy lifestyle.

Now Im really deeply involved in it, said Pennington, who for the past two seasons has quarterbacked the Miami Dolphins, and I love it.

Cody Lambert eventually introduced Pennington to J.W. Hart, who now handles all of his bucking bulls. His calves and cows are kept by Red Edmonds in El Campo, Texas.

Pennington continues to immerse himself in the breeding side of the industry while still competing in the NFL, and said that following his football career he looks forward to purchasing a ranch of his own and taking a more hands-on day-to-day role.

He did say that initially hell continue to use Hart and Ed-

Tommy Lasorda, Baseball Hall of Famer and co-owner of Deja Blu with Tom Teague.

PBR WORLD FINALS 2009 sTaR poweR 45

sTaR poweR

monds while he makes the transition.Pennington, a self-described outdoorsman, relates to the

cowboy culture. Larry the Cable Guy relates too, but for a very different reason.

I grew up a fan, Larry explained. My whole life existence from the time I was 5 years old until I was 15 was spent loading and unloading cattle trucks at the cattle barn next door.

But, yeah, I probably would not have gotten into the PBR without Tater (Porter), because Tater brought me in. Me being able to sponsor Tater, I learned the ins and outs of what was going on.

If it wasnt for Tater, he continued, I probably wouldnt be involved as much as I am now.

One is a famous comedian and the other remains one of the more popular professional bull riders.

Together the longtime friends come by their friendship honestly.

It started years ago, well before Dan Whitney created his now-famous character Larry the Cable Guy or anyone even rec-ognized Tater Porter as one of the top bull riders in the world.

Porter, a Florida native, was living outside of Orlando and Larry, a Nebraska native, was a radio personality for a morning show on a local Orlando station WDIZ and was hosting a re-mote special at Club Rodeo, a Central Florida country bar, when the two first met.

We kind of hit it off, Larry said, and we remained friends.Larry and Tater even teamed up in 2008 to co-sponsor the

Git-R-Done Invitational in Orlando.Meanwhile, Later that year, Lasorda was in Las Vegas when

Deja Blu made his Finals debut, and he told a story of asking Teague if he could talk with the bull beforehand.

He said he wanted to tell the bull not to worry about all the fans, and that he thought hed be better than Bodacious. Lasorda, long known for his motivational personality, said the bull seemed to nod his head.

So I said, Im reaching him, he said, hes understanding me, so I told him, Your job is to throw that bull rider off, and your job is just beginning, but I got a good feeling about you. I believe, in my mind, youre going to be better than Bodacious. And his eyes opened wider when I said that. Of course, he went out and threw the rider in two seconds.

While most celebrities are involved only from afar, Pennington is one of the few whose investment is on a daily basis. He plans a PBR career after his NFL run.

But he noted that hes a family man with three sons and wife to look after, and bucking bulls can be dangerous, so hell likely focus his

attention more toward his breeding business.I am over-analytical sometimes, he said, but thats one of

my strengths. I can retain a lot of information and remember a lot of different things, and then try to apply those things.

I ask a lot of questions because I want to know. I like to know why. I dont want to just know an answer. I want to know the why about the answer because Im trying to learn.

I think its intriguing, for me as an athlete, to learn more about these other athletes, these bovine athletes, he continued. Learn about their nutrition, learn about how you take care of them, and learn about the breeding process the different types of breeding programs and theres so much information out there for me to learn. I havent been able to even apply that in the field yet.

His pen is highlighted by the likes of Cat Man Do and new-comers Red Ranger and Space Cowboy, and he said hes also learning about when and how much to buck his bulls, especially when it comes to Built Ford Tough Series events.

While he admits to pursuing a few bulls that didnt turn out as well as he hoped, hes already had a good deal of success, which he attributes to the first bull he invested in: Cat Man Do.

It would strain the imagination to claim that bull breeding is just like acting, or playing football, or managing a baseball team. Its not.

But there is, ultimately, one bottom-line feature familiar to all of these successful celebrities.

Winning, Lasorda said. Winning. Thats what it is. Thats what its all about.

41 Deja Blu (Teague Bucking Bulls/Tommy Lasorda)

allen glanville (deja blu)

PBR WORLD FINALS 200946 sTaR poweR

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andy watson

Two Ah, groaned Ty Murray into the phone. After a long

pause, he finally said, I dont really know what to say. Im prob-ably the wrong guy to ask.

The question: Why has it been so difficult for any reigning World Champion in the PBR to win back-to-back titles?

Jerome Robinson, who was inducted into the Ring of Honor in 1999, smirked when he was asked the same ques-tion at a Built Ford Tough Series event in Reno, Nevada.

Whats so difficult about it? he quickly responded, with a question of his own.

Its not easy, and it probably takes a little bit of mental toll, but a lot of its having to concentrate and dedicate yourself.

In 15 previous seasons, no rider has ever managed to win the title in consecutive years.

Adriano Moraes won three, but the first two were spread out by seven years (1994, 2001) and then he won again five years later in 2006. Chris Shivers won in 2000 and again in 2003, while Justin McBride won his first in 2005 and needed two years to claim his second title in 2007.

Its a big relief that I dont think (anybody) understands about winning the world in bull riding unless youve experi-

enced it, Shivers said. You just let a big breath of air out and kind of relax a bit.

I dont know why, but theres not many people who put the effort out every single time and stay healthy that many years. Its a hard way of life as far as you have to ante it up every time and do whatever it takes every single time. Theres very few guys willing to sacrifice everything, every ride.

Seven other greats of the sport Tuff Hedeman (1995), Owen Washburn (1996), Michael Gaffney (1997), Troy Dunn (1998), Cody Hart (1999), Ednei Caminhas (2002) and Mike Lee (2004) were not even able to win a second title, much less contend for back-to-back gold buckles, which begs the question of whether or not last years winner Guilherme Mar-chi has what it takes to become the first.

Murray and Cody Lambert both said they think hes ca-pable of it. Shivers and Gaffney think so.

If there is a guy, its him, Gaffney said. In fact, Gaffney went on the record in late September with his prediction that Marchi would become the first to accomplish the feat.

As of press time, Marchi had just surpassed J.B. Mauney by 11 points for second place in the World Standings, but still

MaRchI can Make hIsToRY bY becoMInG The fIRsT back-To-back chaMpIon.

50 Two In a Row? PBR WORLD FINALS 2009

guilherme can put a bunch of good rides together in a row, and thats what it takes to succeed...

?in a

Chris Shivers

by Keith Ryan Cartwright

Rowtrailed Kody Lostroh by 1,107.5 points with three BFTS events and the World Finals still to come.

Guilhermes the type of guy that should be able to do that, Shivers said. He never really gets hurt. I dont know what his technique is for staying out from under bulls, but Ive never seen him get mucked out. Ive never seen him get hurt in a bad way. Thats one thing that will show in the long run, whether he gets his egg broke and really totaled outhows he going to recover? Hows he going to come back? Hows he going to react to the next step?

In 2008, after three consecutive years of finishing second in the standings, Marchi cruised relatively unchallenged to his first title when he won five events by riding 74.75 percent of his bulls, collected 16,841.5 points (including 3,572.5 at the Finals) and earned more than $1.5 million.

During the past five seasons, he has been the most consis-tent rider in the world.

Now in his fifth full season on the Built Ford Tough Series, only one year has Marchi ridden under 60 percent, and even then 2006 he covered 57.14 percent of his bulls.

Guilherme can put a bunch of good rides together in a

photos by mark scott

PBR WORLD FINALS 2009 Two In a Row? 51

GReeTInGsTwo In a Row?

row, and thats what it takes to succeed, Shivers said.This year hes ridden in all 28 BFTS events and covered

48 of 80 bulls for a 60 percent riding average. Hes won two events down three from a year ago with three events remaining but he has 16 Top 10 finishes, including 12 in the Top 5.

Only once this season has he gone two consecutive events without making the Championship Round. However, in Reno he went 0-for-3 in three long rounds for the first time in more than two years.

To this point, his only disappointment came in Brazil when the heavily favored Brazilians lost the World Cup to the

Americans, who made it two Cup wins in a row. The Reno event came two weeks later, and afterward Marchi admitted that he felt fatigued.

The admission probably explains why he had such a poor showing in the middle of two second-place finishes and an event win in Springfield, Mo.

Robinson said that Hes been a little hit and miss.But as Murray said, Its not like hes come back in his bid

to repeat and has had an off year or a bad year.Its been quite the contrary. For any other rider, Lambert

said, gaudy numbers like Marchis would be a career year, but

as Gaffney pointed out, Over the past couple of years hes just been phenomenaland if you see him falter youre aghast.

Again, its our expectations, he continued, from a specta-tors or a fans point of view. When you see Guilherme ride that many years in a row and that well, of course were going to put him on a pedestal and were going to expect great things.

I do think it is ridiculous, said Shivers, with regards to Marchi having an off-year. Ive been through that myself. You ride 20 in a row and then you buck off four, five and then youre in a slump and you need to retire and youre never going to be worth a (crap) for nothing and all that good stuff.

However, earlier this year, Moraes remarked that he didnt

think Marchi thought about bull riding during the week, and that although the 27-year-old from Leme, Sao Paulo, Brazil has an opportunity to become the greatest bull rider the PBR has ever seen, he could be that much better if he had a coach.

Murray agrees. Well, sort of.What the nine-time World Champion means is that to win

back-to-back titles, its going to take someone who wants more than one, and I dont mean more than one later.

The guys who have won it up this point never said, I want to be the greatest bull rider who ever lived. They said, I want to be a World Champion.

over the past couple of years hes just been phenomenaland if you see him falter youre aghast.

Michael Gaffney

Guilherme Marchi celebrates during the second round of the Worcester Built Ford Tough PBR.

andy watson

PBR WORLD FINALS 200952 Two In a Row?

Two In a Row? 53 PBR WORLD FINALS 2009 Two In a Row? 53

Two In a Row?

Guilherme Marchi rides Mark Reeds Bloody Sunday for 83.5 points during the first round of the Worcester Built Ford Tough PBR.

andy watson

For me, Murray continued, my goal wasnt to win a World Championship. My goal was to win more than anybody had ever won. I just remember that when I won my first world titleit just felt like one down and six to go.

Murray added that its about mentally conditioning yourself for the challenge of winning multiple titles in successive years, as opposed to merely being a Champion. In other words, if theyre prepared for it a professional athlete can make the mental adjustment to achieve what they want to do.

Bull riders often talk about try and guts, but, at some point, as Shivers said, its about desire and determination to over-come a series of obstacles over an extended period of time.

But there are those who talk of injuries, the mental toll, a shift in personal priorities and the fact that once a rider wins a title and the $1 million bonus that comes with it, chances are theyre no longer driven by the need to feed their familyits just not the issue it once was.

Some even say that although in past eras riders had to com-pete more and spend longer stretches of time traveling from one dusty rodeo to another, the bull pen is deeper these days than in years gone by.

Robinson, who qualified for the NFR 11 times, only partially agreed. He added that its probably more so a coincidence that no one has done it.

You can make up all those excuses and whine all you want, Murray said, but nobody cares. Its something that is going to happen. I can guarantee you its going to happen.

reservations 1-877-4-WOLFGANG

WP_PBRProgram09_AD_final.indd 2 8/28/09 10:02:59 AM54 Two In a Row? PBR WORLD FINALS 2009

56 PBR WORLD FINALS 2009

matt brenem

an

PBR WORLD FINALS 200958 The waRRIoRs

by Susan Bedford

WARRIORSIt is the briefest of battles, but for the combatants it is gruel-

ing. Victory can only be claimed at 8 seconds. To be 7.9 seconds is to leave the arena defeated with no rewards or glory.

With seven days of competition, the winner of the PBR World Finals will be the man best prepared for battle.The amount of points available in Las Vegas means that statistically there is a field of 10 bull riders who could win the title 2009 PBR World Champion.But odds are in favor of Kody Lostroh, Guilherme Mar-chi or J.B. Mauney - the men who have battled the most valiantly all season long.However, Valdiron de Oliveira, Zack Brown, Sean Willingham, Ryan McConnel, Renato Nunes, Robson Palermo and Wiley Petersen are also prepared to fight for every point.

The greats of the sport will tell you that talent will only get you so far. A big part of this sport is mental preparation, planning, practice and strategy. All the men in the Top 10 have already proven they have the talent; the question now is who has what else it takes to endure eight of the rankest bulls in the world - and fellow competitors who are among the toughest men on the planet.

The Chinese military strategist Sun Tzus classic Art of War has been used by men looking to win battles for over 2,000 years. The top gladiators of the PBR would be wise to heed some of the advice of the great strategist if they want to be the last man standings-rewarded with gold, accolades and a treasure of a million dollars.

The value of pRepaRaTIon foR baTTle:

It is a matter of life and death, a road either to safety or to ruin.Hence it is a subject of inquiry which can on no account be neglected. -Sun Tzu

Bull riding is one of the most dangerous sports on earth. Lack of physical or mental preparation can equal disaster. And the 2009 season has been particularly brutal - taking its toll in broken jaws, femurs and ribs - lacerating scalps, ears, hands and faces. The men of the PBR are true athletes who train relent-lessly. Those in the top physical condition can recover faster or ride through injuries that would defeat a lesser man.

Lostroh has been doing everything he can to recover, but he has had a nagging shoulder injury that may make the non-stop toll of riding the toughest bulls difficult to handle. Marchi and Mauney are healthier, but a misplaced hoof or face-crushing horn could quickly change things. Injury not only sidelined Brown in the past, it also played into his decision to retire from the sport. He overcame his physical and mental obstacles and is now riding like a man ready to be king, but his final charge may have come too late in the season.

Proof that Lostroh, Marchi and Mauney have been training

actions photos by andy watson

chap shots by mark scott

THE

PBR WORLD FINALS 2009 The waRRIoRs 59

for this final battle all season is in the numbers, they have the top three riding percentages of all the men- 62, 61 and 58 percent, respectively.

The value of expeRIence:

It is only one who is thoroughly acquainted with the evils of war that can thoroughly understand the profitable way of carrying it on -Sun Tzu

Experience counts on the battlefield and the PBRs biggest battle occurs in the Thomas & Mack Arena. This gives the advantage to the top three men: Marchi, Mauney and Lostroh. They have all already proven they can handle the pressure of Las Vegas. Marchi is the reigning champion and did exactly what he needed to do last season to accrue enough points in Las Vegas to clench the title to claim the title. But it was Palermo who was able to rise to the occasion and be-come the Finals Event Champion last fall. Petersen was also able to capture the World Finals Event title in 2007. Of the top men, McConnel has the least experience while Willingham is now one of the tour veterans. Brazilian power houses Nunes and Oliviera have enough years of competing at an elite level that neither man can ever be disregarded

The value of sTRaTeGY:

Now the general who wins a battle makes many calcula-tions in his temple ere the battle is fought. The general who loses a battle makes but few calculations before-hand.Thus do many calculations lead to victory and few calculations to defeat: how much more no calculation at all!It is by attention to this point that I can foresee who is likely to win or lose. Sun Tzu

Ty Murray has said many times that to be a great bull rider you have a countermove for every move the bull makes. When it comes down to be a text-book perfect bull rider, no man is as good as Lostroh.

But the cowboys must not only be able to make split-second calculations, they also must have an idea of where they stand

this is a sport where if you do not know what you are doing,

you can get killedMarchi


in the points race at all times. A re-ride taken or denied could literally cost a cowboy a million dollars at this stage of the game. Marchi has proven that he understands the importance of strategy. After finishing runner-up year after year, by 2008 Marchi fully understood what he needed to do to win. Every bull he chose last year at the Finals was deliberate; every reride taken or denied was part of his master plan. Not only did he win the gold buckle, he almost won the Finals event.

The value of knowInG YouR eneMY:

If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the en-emy, for every victory gained you will also suf-fer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. -Sun Tzu

When the bull draft was introduced into the World Finals last year it changed the playing field. No longer was a cowboys opponent a random draw. Now a man could substantially increase his chance of victory by knowing his opponents strengths and weaknesses and choosing a bull that best fit his own riding style.

The top men know they have to have a plan of attack going into the draft and they will have needed to familiarize themselves with each and every bull that has been hand-selected by PBR Livestock Direc-tor Cody Lambert. In order to win, a cowboy must choose the bull that he has the potential to receive the highest possible score on. But he must also choose a bull he believes he can ride.

Having two rounds of Classic bulls adds to the drama. These animals, the top 3 and 4-year-old

The waRRIoRs

i want to be first back-to-back champion. im trying to do what no one has been able to achieve. it is my dream and what im going for.

Marchi

im going to do my job-ride bulls. both kody and guilherme are rank riders and it is going to take a lot to beat them. but last year i was second; third the year before that. im ready for first.

Mauney

i know what i need to do in las vegas to win

Mauney

The wa


he waRRIoRs


bulls from ABBI (American Bucking Bull, Inc.) competition are all formidable opponents. What makes them difficult to conquer is that they are not bulls the top cowboys have seen as much of this season. Look for the top gladiators to choose the Classic bulls that have already proven themselves this season and who they know score big points- animals like Black Pearl, Crosswired and Top Notch.

The value of knowInG whaT can anD cannoT be conTRolleD:

To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is pro-vided by the enemy himself.

Thus the good fighter is able to secure himself against defeat, but cannot make certain of defeating the enemy. -Sun Tzu

Bull riding doesnt directly pit rider against rider. Each man can only make sure that he is physically and mentally prepared for the grueling seven days of competition. But there are things that can shake a weaker mans mind and another riders suc-cess or failure can get inside the head of his opponents.

As the regular season wound down, Lostroh, Marchi and Mauney battled to get into the short go at each of the final events. Uncharacteristically in Portland, none of the three could do it.The pressure may have finally gotten to them, but by the next weekend in Columbus they had returned to form with both Marci and Lostroh making it into the short go.

There is no bigger treasure to a bull rider than the title PBR World Champion. The march toward Las Vegas has been soaked with blood and sweat. What may ultimately decide who next as-cends the sports throne could be the most important attribute of any warrior-heart.

i battle the bulls, that is who i compete against Lostroh

i focus on the process, not on the outcome. there are a lot of points at the finals, and the finals will determine who wins. i can only control what i do. regardless of if i win or lose, i am honored to compete against men of this caliber

Lostroh

matt brenem

an

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Untitled-1 1 6/25/09 12:53:03 PM


conTenDeRs

PBR WORLD FINALS 200966 conTenDeRs

1koDY losTRoh

Points 11941Money $357,625rides attempted 83scored rides 52riding % 62.07short-go % 72.41+45 bulls % 53.85event Wins 5event top 5s 11event top 10s 17Qualifier Place 2

2009

90 Point rides 27average ride score 86.71buck outs 392scored rides 199riding % 51.28+45 riding % 27.45event Wins 8earnings $1,407,450consecutive events 32

care

erPers

onal

origin Longmont, COdob 9/18/1985height 5' 6"Weight 155

peRfecTKody Lostroh is as close as you can get to perfection on the back of a bull. His technique is unmatched and he could be the text book example of how to make the whistle. The downside? Lostroh is so good, he can make the worlds rankest bulls look too easy to ride.

stats as of 10/20

andy watson (kody lostroh action);

mark scott (kody lostroh chap)

PBR WORLD FINALS 2009 conTenDeRs 67

2GuIlheRMeMaRchI

Points 11646.25Money $258,528rides attempted 85scored rides 52riding % 62.92short-go % 63.33%+45 bulls % 50%event Wins 2event top 5s 14event top 10s 18Qualifier Place 3

2009


care

erPers

onal origin Leme, SP, Brazil

dob 7/22/1982height 5' 10"Weight 180

consIsTenTNo man in the history of the PBR has ever been as consistent, year after year, as Guilherme Marchi. Statistics dont lie, and Marchi is always at or near the top in every important category. But the record books will also con-fim this fact - no man has ever won back-to-back PBR World Champion titles.

andy watson (guilherme marchi action);

mark scott (guilherme marchi chap)

conTenDeRs

check

Top 3

on web-

sITe

J.b. MauneY

Points 11156Money $399,208rides attempted 87scored rides 51riding % 60.44short-go % 73.33+45 bulls % 26.67event Wins 4event top 5s 9event top 10s 17Qualifier Place 1

2009


care

erPers

onal

origin Mooresville, NCdob 1/9/1987height 5' 10"Weight 140


3

passIonaTeThere may be no man in the PBR as passionate about what he does as J.B. Mauney. That drive means he doesnt give up until the clock shows 8 - or he has a mouthful of dirt for his effort. He has the heart to be a champion, but needs a level-head to earn the gold buckle.

andy watson (jb m

auney action); mark scott (jb m

auney chap)

check

Top 3

on web-

sITe

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conTenDeRs

bfts Zack brown Valdiron de oliveira ryan Mcconnel robson Palermo renato nunes Wiley Petersen2009 Points 7,443.50 8020.50 7833.50 7569.50 7412.50 7254.252009 earnings $187,920 $129,026 $123,773 $129,993 $141,340 $122,6622009 eVents 31 30 31 28 30 312009 Wins 4 0 1 0 0 12009 outs 82 82 84 77 82 842009 riding % 51.22 53.66 53.57 49.35 50 53.572009 90-Pt. rides 5 3 2 5 3 1career earnings $807,276 $485,177 $237,734 $930,936 $704,815 $1,389,325career eVents 99 73 47 96 91 242career Wins 8 2 1 4 3 12career outs 253 211 125 269 263 635career riding % 45.85 59.72 48 47.58 52.09 49.92career 90-Pt. rides 12 7 2 18 17 21

origin Santa Fe, TX Aparecida de Goiania, Goias Brazil

Colgate, TXRio Branco, Acre, Brazil

Buritama, Sao Paulo, Brazil

Fort Hall, ID

dob 2/17/79 6/13/79 1/27/87 11/8/83 6/30/81 3/10/79ht / Wt 5' 8" 155 5' 9" 165 5' 11" 160 5' 6" 120 5' 7" 135 5' 11" 170years Pro 9 3 4 4 5 10

enDeRs

4. zack bRown

5. valDIRon De olIveIRa

6. RYan Mcconnel

7. Robson paleRMo

8. RenaTo nunes

9. wIleY peTeRsen


matt brenem

an (brown, m

cconnel); mark scott

(oliveira, palermo, nunes); andy w

atson (petersen)

conTenDeRs

10. sean wIllInGhaM

13. l.J. JenkIns

11. chRIs shIveRs

14. DusTIn ellIoTT

12. ausTIn MeIeR

15. TRavIs bRIscoe

bfts sean Willingham chris shivers austin Meier l.j. jenkins dustin elliott travis briscoe2009 Points 6890.50 6192.50 5991 5744.50 5410.75 5384.502009 earnings $91,811 $112,020 $130,443 $117,795 $91,540 $123,6762009 eVents 31 27 29 26 31 302009 Wins 0 1 0 0 0 12009 outs 86 72 77 66 80 782009 riding % 47.67 44.44 50.65 50 43.75 35.902009 90-Pt. rides 1 4 0 2 1 2career earnings $917,268 $3,650,053 $432,973 $977,777 $285.387 $676,307career eVents 188 267 100 100 70 115career Wins 5 20 1 3 0 6career outs 510 703 268 279 192 318career riding % 46.47 48.51 42.16 46.24 42.19 38.36career 90-Pt. rides 11 82 1 13 7 10origin Summerville, GA Jonesville, LA Kinta, OK Texico, NM North Platte, NE Edgewood, NMdob 5/18/81 12/30/78 1/5/87 7/17/87 4/5/81 4/27/87ht / Wt 5' 10" 140 5' 5" 145 5' 11" 165 5' 10" 140 5' 10" 145 5' 7" 130years Pro 10 12 4 4 8 4


matt brenem

an (elliott); mark scott (w

illingham,

shivers, meier, jenkins, briscoe)

matt brenem

an

conTenDeRs

16. bRIan canTeR

19. Josh koschel

17. coDY foRD

20. Mckennon wIMbeRlY

18. shane pRocToR

21. Ross coleMan

bfts brian canter cody ford shane Proctor josh koschel Mckennon Wimberly ross coleman2009 Points 5060.50 4874.75 4780.25 4458 4279 4175.502009 earnings $201,247 $142,261 $109,694 $65,623 $58,118 $62,2022009 eVents 23 28 30 31 24 272009 Wins 3 2 1 0 0 02009 outs 62 71 76 83 63 702009 riding % 41.94 36.62 40.79 39.76 42.86 44.292009 90-Pt. rides 4 3 1 0 1 0career earnings $864,207 $225,336 $281,072 $250,261 $213,843 $1,347,835career eVents 106 40 70 95 69 293career Wins 5 2 1 0 0 6career outs 303 97 184 237 186 734career riding % 41.58 27.84 34.24 34.60 40.32 50.27career 90-Pt. rides 11 3 1 2 2 41origin Randleman, NC Stanfield, OR Grand Coulee, WA Greeley, CO Cool, TX Molalla, ORdob 6/25/87 11/3/88 3/24/85 11/22/84 6/16/88 3/8/79ht / Wt 5' 3" 120 5' 8" 160 5' 8" 165 5' 8" 130 5' 9" 150 6' 1" 175years Pro 4 0 4 6 3 11


matt brenem

an (canter, ford, coleman); andy w

atson (proctor, w

imberly); m

ark scott (koschel)

conTenDeRs

22. luke snYDeR

25. aaRon RoY

23. RYan DIRTeaTeR

26. MIke lee

24. coDY caMpbell

27. coDY nance

bfts luke snyder ryan dirteater cody campbell aaron roy Mike lee cody nance2009 Points 4056.75 4032.50 3489 3345 3285.75 3258.502009 earnings $60,203 $120,411 $69,514 $83,875 $66,166 $133,3862009 eVents 31 23 29 27 26 122009 Wins 0 1 0 0 0 22009 outs 77 54 69 68 62 342009 riding % 32.47 40.74 34.78 33.82 38.71 41.182009 90-Pt. rides 0 2 1 0 0 4career earnings $1,033,475 $184,759 $137,070 $246,990 $2,629,534 $173,861career eVents 266 30 40 46 196 12career Wins 4 1 0 0 8 2career outs 648 78 94 122 530 34career riding % 33.49 38.46 31.91 36.07 53.58 41.18career 90-Pt. rides 19 2 1 1 16 4origin Raymore, MO Hulbert, OK Summerville, OR Asquith, SK, Canada Decatur, TX Paris, TNdob 10/6/82 4/14/89 7/17/87 7/2/87 6/11/83 12/23/87ht / Wt 5' 9" 150 5' 6" 125 5' 8" 145 5' 11" 165 5' 8" 140 5' 8" 162years Pro 9 0 4 3 8 3

injured


matt brenem

an (campbell, lee, nance); andy w

atson (roy); mark scott (dirteater)

Visit your local Authorized

Retailer today!

EVE

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