2009 levolor fall training natural shades, roller/solar shades, marketing campaign

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2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Page 1: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

2009 LEVOLOR Fall Training

Natural Shades, Roller/Solar Shades, Marketing Campaign

Page 2: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

2

Agenda

» Levolor Natural Shades

» Levolor Roller Shades

» Levolor Solar Shades

» 2009 Shadings

Campaign

Page 3: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Training Objectives

» Discuss exclusive features in the Levolor Natural Shade and Roller Shade programs and review categories that allow for total room coordination.

» Maximizing sales opportunities by offering product options that are trend forward and best meet the needs of their customers

Page 4: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Levolor Natural Shades

Page 5: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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» Industry Leading Exclusive Options

» Exclusive Fabrics and Patterns

» Liner Flexibility

» Valance Choices

» Industry Leading Construction

Levolor Natural Shades

Page 6: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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1-2-3 Selling Process

Step 1: Choose Your Fabric

Price Group A:

• Classic Collection

• Flat Bamboo and Micro Reeds

Price Group 1:

• Bamboo Essence and Outrigger

Price Group 2:

• Bamboo Essence, Brighton, Mesh Reeds

• Providence

Price Group 3: • Cordone, Fusilli, Mesh Reeds, Plantation Wood,

Sisal Textures

Price Group 4:• Beads, Bei Shan Myths, Majestic Scapes, Rattan

Textures

Page 7: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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1-2-3 Selling Process

» Light Filtering and Room Darkening

» 4 Color Choices:

▪ White

▪ Camel

▪ Brown

▪ Black

» Available with All Options

(Excluding Angle Tops, Cutouts, Cathedral Tops)

Step 2: Choose Your Liner

Page 8: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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1-2-3 Selling Process

Step 3: Choose Your Carefree Options

» Cordless

» Day/Night

» Top Down/Bottom Up

» Continuous Cordloop

» Tailored Edge

» 2-on-1/3-on-1 Headrail

» Scallops and Trim

» Specialty Shapes

» Separate Shade Valance

» Standard Control

Page 9: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Valance Options

No Surcharge (Customer’s Choice)

Roman Classic Waterfall

Page 10: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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What Are Your Questions?

Page 11: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Levolor Roller Shades

Page 12: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Levolor Roller Shades

» Coordinates with Panel Track for Both Large and Small Windows

» Heavy-Duty Cord Clutch Mechanism

» Wide Assortment of Fabrics Including Solar Shadings

Page 13: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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1-2-3 Selling Process

Step 1: Choose Your Fabric and Light Control

• Unique Textures

• Natural Inspirations

• Solar Shadings

• Ultimate Privacy

Page 14: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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1-2-3 Selling Process

• Beaded Chain Control Available in White, Black or Stainless Steel

• Reverse Roll

• Decorative Trim and Fringe

Step 2: Choose Your Controls and Options

Page 15: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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1-2-3 Selling Process

• Fascia Cassette▪ Coordinating Fabric Inserted

Into a Clear Channel

▪ Vertical Patterns Will Be Rotated 90° When In Valance

• DesignLine ▪ Coordinating Fabric Inserted

Into a Clear Channel

▪ Vertical Patterns Will Be Rotated 90° When In Valance

Step 3: Choose Your Valance

Page 16: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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What Are Your Questions?

Page 17: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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2009 Levolor National Marketing Campaign

Page 18: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Traditional Home Calendar Overview

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Editorial Editorial

Advertising

Online

E-Blast

Advertorial

Online

Page 19: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Levolor Marketing Campaign

Consumer BrochureTraditional Home

Advertisement

Page 20: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

2020

FSI with Mail-in Rebate

(2) FSI’s w/ $50 Mail-in Rebate▪ Drives volume and generates brand

awareness

▪ 40M household distribution Drop Dates:

September 20 November 1

▪ Comparable to receiving 15% off

▪ Cannot be combined with other promos

Consumer Rebate…

Page 21: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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Family Feature

» Full Page Family Feature▪ Front-page placement in Home

Section of the newspaper

▪ Syndicated column delivers brand message to over 3,200 newspapers

▪ National placement in newspapers, magazines and online outlets

Consumer Marketing

Page 22: 2009 LEVOLOR Fall Training Natural Shades, Roller/Solar Shades, Marketing Campaign

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What Are Your Questions?