2009 itb

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taybridge Suites Cairo Cit-

ystarss exible approach

and blend of the domesticenvironment with traditional

hotel services bridges the gap

HE Mr. Zoheir Garannah, Egypts Minis-ter of Tourism announced lately in a pressconference that Egyptian tourism had a big

boom in the year 2008, pointing out that thenumber of tourists visited the country reached

up to 12.8 million compared to 11.1 million in2007; also the tourist nights reached above 129million nights and the total revenue added up

to US$11 billion compared to US$9.5 billion in2007, he added.

Mr. Garannah also explained that the hotel ca-

pacity in Egypt in 2008 reached 211 thousandrooms with 11% increase than 2007, asserting

that the numbers Egypt achieved in 2008 werelikely to increase, but for the world nancial cri-

sis that struck us all in the last quarter of 2008and lead to a decrease in growth rate during thethat quarter of the year.

The Minister said that his Ministry, in coop-eration with the private sector, is working on a

plan to limit the effect of the world crisis on theEgyptian tourism industry.

The plan includes condensed joint publicitycampaign with travel agents, raising qualitystandards, replacing reduced prices with spe-

cial offers, supporting low cost ights to Egypt,continuing the support of charter ights, focus-

ing on new promising markets like China, In-

Balbaa Group will at-tend the ITB in Ber-lin to promote the unique

services and facilities of

its Hotels & Resorts in

Sharm El Sheikh and

Marsa Alam. Balbaa

Group, which are consid-

ered one of the leading

investors in tourism in

Egypt, consists of 6 joint

stock companies working

in tourist investment and

development projects.

Marketplace, rendezvous forthe tourism industry, andcatalyst all rolled into one, that

is the austrian and central

european business

(actb).

between conventional hotels and

serviced apartments.

As such, Staybridge Suiteswill accommodate the needs of

a wide range of travellers, from

those in town on business or look

ing for a home from home exper

ence while on holiday to those relo

cating to the area or even seekintemporary housing during house

hold renovations.

The 140 suites incorporating stu

dios, one, two and three bedroom

feature a fully-equipped kitche

where guests can prepare the

own meals, state-of-the-art ente

tainment and communications, in

cluding free WiFi throughout th

hotel, and more space compared t

conventional hotel rooms, makin

it a winner with business traveller

and families alike.

Staybridge Suites heart is th

hub kitchen, where breakfast served every morning.

Read more inside ....

dia and South America, and offering different incentives to keep the ow of investment in touriprojects.

HE Mr. Zoheir Garannah, Egypts Minister of Tourism

TIA Hotels & Resorts aimto offer the very best inthe hospitality industry. With

its future plans to expand in

Egypt, Tia Hotels and Resorts

puts customer satisfaction as

its sole target.

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FIRST PAGE Travel World Magazine Travel World Magazine NEWS

Mar ch 200 9 I TB - B er li n Ma rch 20 09 I TB - B er li n

From editors desk...

Aouelwafa Badour

ould like to pass the following information toe Egyptian travel industry, maybe someone,

ewhere will understand how the world are mov-round us. It says that MALAYSIA BECOMES

B OF MEDICAL CONFERENCES.as burgeoning medical tourism industry, ex-ed to be worth at least USD 4 billion by 2012,oving a windfall for the travel and hospitality

ors. The lure of value-for-money, quality health-in Asia is estimated to be attracting more than

million tourists a year to key locations such asaysia, Singapore, Thailand, South Korea anda. According to online investment news source,

wire Investors, Malaysia is among the worldsve medical tourism destinations for medicalists and foreign investors.andem with the countrys growing reputation

he world healthcare map is increasing recog -n by a number of international and regionalical associations of Malaysia as an ideal des-ion for their respective meetings and conven-

s. The success of one of the worlds largestical congresses in Kuala Lumpur in November, the XVIII FIGO World Congress of Gynae -gy and Obstetrics (FIGO) spurred an inux ofuiries from global medical associations.e Kuala Lumpur Convention Centre (the Cen-as FIGOs host venue, has thus beneted fromand 2009 will see over 13,000 delegates con -e there for a host of medical-related events thatcover the latest developments, challenges andh more, in disciplines ranging from hyperten-and urology to military medicine, stem cells

immunity, spine surgery and healthcare.

ernational and regional medical associationsbecoming increasingly aware of Malaysias

w card as a value-for-money destination offer-professional world-class service. The countrysegic location, world-class infrastructure and

rnationally recognised quality standards makeaysia and Kuala Lumpur an attractive destina-for business tourism, medical tourism and lei-. The Centre is working closely with strategicners Tourism Malaysia, Malaysia ConventionExhibition Bureau (MyCEB), Malaysian Air-(MAS), Malaysia Airports Holdings Bhd and

Kuala Lumpur City Council to ensure it takesantage of the fantastic opportunities that medi-ourism is opening up.w, what about Egypt?!!

HE Mr. Zoheir Garannah, Egypts Minister ofTourism announced lately in a press conferencethat Egyptian tourism had a big boom in the year2008, pointing out that the number of tourists visitedthe country reached up to 12.8 million compared to11.1 million in 2007; also the tourist nights reachedabove 129 million nights and the total revenue addedup to US$11 billion compared to US$9.5 billion in2007, he added.

Mr. Garannah also explained that the hotel capaci-ty in Egypt in 2008 reached 211 thousand rooms with11% increase than 2007, asserting that the numbersEgypt achieved in 2008 were likely to increase, butfor the world nancial crisis that struck us all in thelast quarter of 2008 and lead to a decrease in growthrate during the that quarter of the year.

The Minister said that his Ministry, in cooperationwith the private sector, is working on a plan to limitthe effect of the world crisis on the Egyptian tourismindustry.

The plan includes condensed joint publicity cam-paign with travel agents, raising quality standards,replacing reduced prices with special offers, sup -porting low cost ights to Egypt, continuing the sup-port of charter ights, focusing on new promisingmarkets like China, India and South America, andoffering different incentives to keep the ow of in -

Egypt made US$11billion, 12.8 milliotourists plus 129 million nights in 200

vestment in tourist projects. Mr. Garannah applaud-ed the success of last years Hajj and Umrah seasonwhich witnessed a considerable decrease in com-plaints against the organizers, and a remarkable risein service level. He added that this year shall witnessa big boom in services rendered to tourists throughthe reevaluation of all Egypts hotels in cooperationwith the hotels chamber and the international tour-ism association.

He also asserted the Ministrys great interest inArab tourism as one of the important reserves andrevealed that there are intensive efforts to set up anew mechanism of promotion in the Arab market.

Minister Garannah also attended a symposiumheld by the Egyptian-Canadian Business Councilwith the Canadian Ambassador and a great number

of businessmen among the attendants.The Minister asserted during the symposium thatthe Ministry shall focus on concentrating the promo -tional campaigns, increasing the budget of employ-ees training to uplift the level of servic es and render-ing a tourist product that stands on the added valueprinciple.

Mr. Garannah also called upon travel agents andcompanies not to dismiss their employees because ofthe crisis, arguing that the professional employmentin tourism sector is indispensable.

HE Mr. Zoheir Garannah, Egypts Minister of Tou

100 Player and LE Million Prizes in SharmInternational Golf Tournament for Amateurs

City of Sharm El Sheikh witnessed lately agreat sport and tourist event, the Joli VilleSharm El Sheikh International Golf Tourna -ment for Amateurs (Salem Trophy), which wasrst started in 1998.

Following its continuous support for tourismin Egypt and despite the international nan -cial crisis the world is facing these days, the JoliVille Golf hotel, Sharm El Sheikh, organized this

years tournament depending upon its previouscontinuous success along the years from 1998 till

now.More that 100 players participated in t his years

event representing several countries (Denmark,Russia, Germany, England, Sweden, Switzer-land, Belgium and Egypt) and the prizes totaledmore than one million Egyptian Pounds.

Renaissance Alexandria Hotel has been over 25 years th e most se -lective venue for all business and leisure travelers seeking dis-tinctive ve stars hotels experiences in Alexandria, said Hisham ElDemery the Hotels General Manager

The Renaissance Alexandria Hotel offers amazing views of the Medi-terranean and golden sand beaches. Its located in t he city centre near

business districts, area attractions and Bibliotheca Alexandrina.Whether traveling for business or leisure, you will nd upscale el -

egance at our fully renovated 5-star hotel.Our stylish rooms and suites feature high-speed Internet, luxurious

bedding, air-conditioning, and stunning sea views. Divine accommo-dations, memorable moments this is the Renaissance Alexandria Ho-tel. Hisham added that throughout the past 25 years the managementutterly faith that that our associates have the rst priority they

are our greatest assets. Our Culture is the experience we create forour customers, which is demonstrated by the behavior of our associ -ates. It is people serving people.

Renaissance Alexandria Hotelcelebrates 25 years of Excellence

Hisham El Demery

In Business Unusual circumstances, we need tobe proactive and creative to achieve a win-win-win scenario between customers, suppliers and

hotelsWe need to be more exible in accommodating andadapting with the new buying trends and worldwidechanges to continue delivering quality holidays thatmeet and exceed our customers expectation when theychoose Sharm El Sheikh for their holidays

Delighted to Serve is our vision to all our guests,

and we have integrated this vision into a variety ofadded value offers and promotions that suites allholidays seekers for leisure or business at Sharm ElSheikh, the Red Sea peninsula.

Our guests experience attentive behaviors, they feelwelcome anywhere, anytime, they are delighted andhave a smile on their faces because we care; this is theRenaissance Savvy Service that we promise everyguest to experience at Renaissance Sharm El Sheikh.

www.renaissancesharmelsheikh.com

Delighted To Serve!

Gerald Moutt , the General Manager

Baron Palace Resort Sahl Hasheesh:A Luxury beyond Luxury

Baron Hotels & Resorts Egypts suc-cess continues to include the open -ing of its fourth luxurious resort BaronPalace Resort Sahl Hasheesh, at Sahl Ha-sheesh Bay, Egypt, late 2009.Sahl Hasheesh, the jewel of the Red Sea, isa new luxury destination emerging fromthe legendary shores of the Red Sea.

Several authentic factors distinguishit from other worldwide destinations in-

cluding natural beauty, historic heritageand man-made miracles, all combinedtogether to offer the world the most well-sought destination for years and years to come . Sahl Hasheesh Bays main at-

tractions are the Sunken City, an entire historic city underwater, a boardwalkand an international marina.The Baron Palace Resort Sahl Hasheesh is a luxurious resort set on the c oast

of the Red Sea, with 48 acres of palm-lled grounds and 850 meters of privatesandy beach.

Both the actual and the visual review of the unique location of the BaronPalace Resort on the shore line, reect its signicant impact on the architec -ture and landscape. This marvelous architecture provides all Hotel rooms andmajor public areas with a full view of sea front and sunset scenery. Roads andwalkways inside the resort are paved with decorative tiles sand-edged by palmtrees.

The Baron Palace Resort Sahl Hasheesh features one of the best conferencefacilities in the region which is believed to be an international mark in theMeetings, Incentives, Conferences, and Events (MICE) Market. The mainballroom accommodates 1,000 guests, while smaller meeting rooms will alsobe available, all of which will be equipped with state-of-the-art tec hnology.

Designed for luxury, the Resort is the best choice for both leisure and busi-ness travelers.

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HOT NEWS Travel World Magazine

March 2009 ITB - Berlin

Balbaa Group will attend the ITB in Berlin to promote the unique servicesand facilities of its Hotels & Resorts in Sharm El Sheikh and Marsa Alam.Balbaa Group, which are considered one of the leading investors in tourism

ypt, consists of 6 joint stock companies working in tourist investment and de-ment projects.

wns and manages 8 Hotels and Resorts in Sharm El Sheikh in South Sinaihe Red Sea: Kahramana Sharm Resort in Neama Bay with 119 rooms, thena Vista Beach Resort and Laguna Vista Garden Resort with a capacity ofooms combined and 288 rooms in El Hayat Sharm in Nabq Area in addition toamana Marsa Alam Beach Resort and the Kahramana Marsa Alam Gardent with the capacity of 278 combiend and 320 chalets & Suites in the Calimera

ba Marsa Alam in addition to Abou Dabbab Diving Lodge in Marsa Alam withoms with its special famous sandy beach in the area and this is in addition to 50apartments in the Palm project in Dubai.. Ahmed Balbaa, Chairman of Balbaa Group who will head the Groups said

&G Hotels & Resorts in Sharm and Marsa Alam: Our Resorts are a Mixturegance, Locations and Luxury rooms in order to meet the needs of our valueds to spend a memorable vacation and plan to come back again after experienc-

ur services and facilities we offer to them with our special attention and care in

to meet all their needs.lso added that El Hayat Sharm had added quite a number of hotel rooms and

nights to Sharm capacity and helped, with its luxurious services and facilities,ourage a lot of tourists from all over the world to visit Sharm El Sheikh.Saad Attia, the Area Director of Sales & Marketing in Balbaa Group, who willd the ITB too, will meet with the international tour operators and discuss withthe new plans for the coming seasons and focus on ideals and projects to sup-

hem during this summer after the Recession which has hit the world Economyxchange positive ideals to implement to assure the continuation of their clientsrefer Balbaa Group Resorts during their visit to Red Sea and South Sinai.Attia said that he will continue to promote Sharm and Marsa Alam destina-

and added that all Balbaa properties has maintained a good images in the in -tional markets after the strong market plan he set and executed during the lastonth and throughout the international tourism fairs.r professional marketing team will not leave any chance to promote the unique

Balbaa Group to attend ITB to promoteits unique Resorts all over Egypt

resorts of Balbaa Group, we did it before and we will do it again in ITB and in allinternational big Tourism Events & Fairs to let the whole world know about ourGroup and the variety of facilities and services we provide our valued guests. SaidMr. Attia

It is worth Highlighting that the Balbaa Group for Hotels & Resorts has a numberof new projects under construction and due to open within the upcoming few yearssuch as Kahramana Marsa Matrouh to open Summer 2010, 300 rooms Hotel in RasEl Khema UAE to pen 2010, Laguna Vista Real Estate project in Sharm (302 unitsbetween Villas and Apartments) to open 2010 and B&G Hotel Management com-pany in Dubai.

The Groups total investments in L.E 1.2 Billion, with 2500 employees under theumbrella of B&G Group,

Eng. Ahmed Balbaa is known to be the Honorary President of Marsa Alam city, forbeing the pioneer of tourism development in Marsa Alam and rst investor to builda hotel in this unique area.

Welcome to Renaissance Sharm El Sheikh!

re you tired ?eed to restore your energy ?ooking for a great value for mon-

cape to relax and rejuvenate?e will make it happen for you!

You deserve to reward your self, you partner and fam-ily members with a fantastic vacation in a warm placewhere Sun, Sand and crystal clear blue water of the SinaiPeninsula are there waiting for you...

Our spacious bedrooms are pure understated luxury, atasteful blend of classic, comfortable furnishings with asense of peace and quiet

Why not trying one of our body treatment massages torelax tired muscles and rejuvenate mind and spirit.

Discover the under water paradise and access theover coral reef tables provided by a oating jetty foryour comfort.

You will be immersed into the untouched world ofthousands of tropical shes, innite soft vivid colorscorals, Manta Rays, Turtles and much more...

Enjoy a long drink in the Zinzina Sports Bar, takeafternoon tea in style at the Rotunda Bar or indulge in

some early-evening sparkle. We have a place for everymood or occasion;

There is the relaxed atmosphere at Lobby Bar, thetimeless style of the mouse watering Italian cuisine at IlPalio or the taste of Mexico at Acapulco Joes.

You deserve it! You are welcome

www.renaissancesharmelsheikh.com

Sameh Nadim, DOSM

Eng. Ahmed Balbaa Saad Attia

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HOTEL NEWS Travel World Magazine


taybridge Suites Cairo Citystarss exible ap-

proach and blend of the domestic environmentwith traditional hotel services bridges the gap be -conventional hotels and serviced apartments.such, Staybridge Suites will accommodate theof a wide range of travellers, from those in townsiness or looking for a home from home experi-while on holiday to those relocating to the area

en seeking temporary housing during householdations.

140 suites incorporating studios, one, two andbedrooms, feature a fully-equipped kitchen

e guests can prepare their own meals, state-of-the-tertainment and communications, including freethroughout the hotel, and more space compared

nventional hotel rooms, making it a winner withess travellers and families alike.bridge Suites heart is the hub kitchen, wherefast is served every morning. This is also the ven-

r the signature after-work receptions, held fours a week, when guests are served complimentarys and nibbles and have a chance to relax whileng their neighbours. Adding to its cosy appeal isving room, complete with open re, plus an out -terrace with a barbecue. Other added comfortsde an exercise room, guest laundry room and thenience of its own 24/7 deli-style pantry.

nterContinental Hotels Group (IHG) Opens First Staybridge Suites in Middle East and Africa

ew extended stay all suite hotel brand arrives in Egypt

NRISE Mamlouk Palace Resort Hurhgada hadosted lately Miss Belguim beauty , the twentyiful the ladies were suprised with the prepara-nd organization of SUNRISE Resorts and Cruisesany in cooperation with bright sky travel , wherehave spent marvolous and wonderful days &s started with the karoake night in the Victoria

f the SUNRISE Mamlouk palace , a trip to theiful Mahmya Island, a visit to the Little Buddha

n Hurghada, and a desert evening show and gal-

party at the Sahara sunset location , in additionoying leisure and fun at the fabulous scenery of

UNRISE Mamlouk palace during their stay whilering themselves for the nal election.

The Belguim queens at SUNRISEMamlouk Palace Resort

The SUNRISE Resorts & Cruises Egypt has host-ed lately Thomas Cook German travel gamesevent , The Event which took place in Both SUNRISESelect Garden Beach & SUNRISE Select MamloukPalace Resorts Hurghada includes 700 from ThomasCook sales representatives and retailers.

A very special program was prepared for them tospend marvelous and wonderful nights during theirstay; The attendees were very impressed from the

service and warm hospitality shown by the Team ofSUNRISE Resorts & Cruises.

In the Final Party Philippe De Vizcaya SUNRISEManaging Director expressed his pleasure for hostingthis great event and assured for the Thomas Cook Salesrepresentatives and retailers who attended the event that SUNRISE Warm , unparalleled hospitality com -bined with superior gastronomy is exactly what SUN -RISE Clients will always receive

Thomas Cook German Travel Gamesat SUNRISE Resorts & Cruises Egypt

Thierry Perrot Director of Operations IHGEgypt & Libya and General Manager In -

terContinental Cairo CityStars recently ap -pointed Rosita Hartley in the capacity of Direc-tor of Housekeeping for InterContinental Cairo

CityStars.

Rosita has a vast experience in the hospitalityindustry for the past 35 years.

She worked for many international hotelbrands based mainly in London; she joined In -terContinental Hotels Group in 2007 where sheworked at InterContinental London Park Lane

as Executive Housekeeper.Rosita is looking forward to her new role at

InterContinental Cairo CityStars Hotel Team,and is proud to be part of such a huge project.

Rosita Hartley joinsInterContinental CairoCityStars as Director

of Housekeeping

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Travel World Magazine NEWS


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RESORTS Travel World Magazine

Thierry Perrot Direc-tor of Operations IHGEgypt & Libya and Gen-

eral Manager InterCon-

tinental Cairo CityStarsrecently announced theappointment of MichaelIbrahim in the position ofDirector of Food & Bever-age for InterContinentalCairo CityStars.

Michael is hospitality pro-

fessional with over 20 years of broad-based man-

agement experience in hotel, resort, casino, cruiseship, and airline in-ight service operations, both indomestic and international sectors. From the startof his career, Michaels passion for the hospitalityindustry became ingrained into his personality anddemeanor.

He brings with him an international experience inthe U.S., Europe, Middle East, Asia, and the Carib-

bean, his track record includes Executive OperatingCommittee management roles as Director of Foodand Beverage, Director of Operations, AssistantGeneral Manager and Executive Assistant Managerin premier organizations including RitzCarlton,Marriott, Hyatt, Accor, Caesars Entertainment, andRoyal Caribbean.

Michael holds a Masters degree in Business Ad -ministration (MBA) and is a certied training profes-sional in public health/food hygiene and food safetyadministration. He hails from Chicago, U.S.A., and

is looking forward to this new position as well as im-

plementing the companys new s trategies.

Michael Ibrahim appointedDirector of F & B at Inter-

Continental Cairo CityStars

e Mvenpick Resort & Spa El Gouna enjoys anique location directly on the beach overlooking

ystal blue water of the Red Sea. Surrounded bygrowing gardens and tranquil lagoons it repre-

the perfect place for the ultimate holiday experi-

To keep this paradise for generations to come, thet does not spare any efforts in regards of Envi-

ental Managemente many years, the management of Mvenpick Re-

& Spa El Gouna is showing responsibility and ise in the eld of environmental protection. Manyns have been taken to reduce successfully energyater consumption, separate and reduce the waste,

w a conscious purchasing policy, conduct employ-

inings and increase guest awareness. All these ef-

have been recognized by several awards, that thet has received from major European tour opera-

ocal authorities as well as the prestigious interna-Green Globe Gold Award.Resort has installed energy saving lamps in all ar-reduce energy consumption. Water saving devic-

re tted in all guest bathrooms, shower and toiletshe waste water is treated at the resorts own sewageto be reused to irrigate the gardens. Spread over

a large area, the Resorts gardens are designed to blendin the natural surroundings of the place. The landscap-ing is dominated by local trees and bushes, that are welladapted to the climate and a modern irrigation systemsuch as drip irrigation is used in order to avoid evapo-ration.

A considerable contribution to the reduction of water,energy and chemicals is the towel/linen change policy

that is applied by the Resort. The decision is left to theguest on how often he requests his towels/linen to bechanged and make an active contribution to the envi-

ronment. In the kitchen, a responsible purchasing poli-

cy is followed where mostly locally products are used tosupport the local industry and avoid unnecessary CO2emissions through transportation. Additionally energyconservation practices are applied in the daily opera-tion in all work areas of the Resort.

The Resort has an ofcial Environmental Policy that

is communicated to all the guests. The Green Team,with representatives of all departments is meeting ev-

ery month to follow up on action plans and ideas andto set new goals to continuously improve the environ-

mental performance. Last month the Green Team hasorganized an outing visiting the Recycling plant of ElGouna. El Gouna in its leading efforts of eco friendli-ness is showing a remarkable achievement contribut -ing to sustainable tourism. At the waste recycling plantin the nearby desert, 97% of all waste coming from ElGouna hotels and community is being recycled. Over

160 employees collect, separate and process the wasteof El Gouna with the goal of zero landll. Paper, glass,metal are pressed and sent to large recycling facto -

ries in Cairo. Organic waste is fed to the towns farmanimals and processed in the compost elds. Plasticis shredded and manufactured to plastic hangers andgarbage bags.

Mvenpick Resort & Spa El Gouna one successful path to sustainable tourism.

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Travel World Magazine NEWS


During the events of the FITUR exhibition, HE Zoheir Garannah Egypts Min-ister of Tourism presided the crises committee of the International Travel As-sociation which chose Garannah lately to be its president. The congress of the com-mittee was a good opportunity for the Minister to display Egypts efforts in facingthe crisis; furthermore, Egypts presidency of the committee is a great chance tocope and follow up with the worlds latest efforts to face the crisis and interact with

these efforts.Mr. Garannah ended his European tour, which included Germany, Austria, France

and Slovakia, in the Spanish capital Madrid. To rap up his tour, the Minister re -

vealed that ambiguity still encircles the expected effect of the world nancial crisison tourism. Although everyone admitted the decrease in new tourist reservations,no one said that the decrease means the total collapse of world tourism.

Garannah in his European Tour:The impact of World Financial

Crisis on Tourism is still uncertain

In the survey named Star Voiceyearly conducted by Starwood forHotels & Resorts amongst its 145000employees all over the world. Shera -ton Montazah employees voted thehighest scores of employees satis-faction in regards to work environ-ment, career growth opportunities,

supervisory efciency & treatment,salary and wages, etc.

Star Voice survey results for year

Sheraton Montazah is the Best in Class

Further Baron Hotels & Resorts Expansions

Baron Hotels & Resorts Egypt, a leading Egyp-tian hotel management company with threeproperties in different renowned locations in Egypt,recently announced its remarkable developmentplans for 2009.

Baron Resort Sharm El Sheikh, already known

with its unique beach front location offering com-

fort in accommodation, abundance in facilities andexcellence in hospitality, as well as its momentous conference and meeting services,has been witnessing total soft renovations since the beginning of 2009. The HotelGroup scheduled to renovate and refurbish the lobby area, all its 360 well appointedrooms including suites and royal suites, in addition to its premium, world-class cui -sine restaurants and bars. Catering for leisure and business travelers, the BaronResort Sharm El Sheikh is a haven for serenity.

Another development for the Group is the opening of the new A Luxury beyondLuxury Baron Palace Resort Sahl Hasheesh, set 17 kilometers away from HurgadaInternational Airport. The resort features 700 luxurious rooms, suites and royal

suites and an array of exclusive restaurants and bars offering sumptuous delightsand exquiste leisure facilities. The Baron Palace Resort Sahl Hasheesh features oneof the best conference facilities in the region which is believed to be an Internationalmark in the Meetings, Incentives, Conferences, and Events (MICE) Market.

Scheduled to open at the end of 2009, the Resort will mark a new era of ultimateluxury. The Baron Palace Resort Sahl Hasheesh is the rst step in a series of newprojects in the area to be announced throughout the next three years.

2008 was behind Sheraton Mon-tazah merit for the Best in Class

Award for the forth year consecu -tively.

Its worth mentioning that 22 su -pervisors and managers in the hotel

were particularly nominated as bestin class together with Atef Wilson

General Manager of the Hotel whoobtained the best in class leader for

2008.

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Travel World Magazine RESORTS


RESORTS Travel World Magazine

When it comes to mixing business with pleasure,no hotel achieves this perfect combination betterhe JW Marriott Hotel Cairo. This stunning 400-enue located in the prestigious Heliopolis district

nly 15 minutes away from the Cairo Internationalrt, is fully geared up for business, meetings andtives, as well as the extensive recreational facili -

reating the ultimate environment for strategicess.

ve start deluxe hotel offers stunning views of ei -

he 27-hole championship golf course or the beachwimming pool complex which are seen from theeluxe rooms and suites.r a hard days business, the JW Marriott Cairodes a welcoming haven with rst class recreation-lities in calm and relaxing surroundings.resort has its own 18-hole championship golf

e and 9 hole Executive Course with lots of

ms and lakes that makes your game more chal -

ng.ddition to Cairos only themed water park, Theh, featuring wave pool, kids fun house and wa-

des.only so, but newly opened our Kids Club, Dreamthat offers an unforgettable experience to your

watching them playing with bumper cars, playns and arcade games.why not, treat yourself to a massage or a com-

make over, in the Spa, Mandara, where we can

antee that upon experiencing our 30 spa treat -

s, you will feel radiant and revitalized.if you are looking for a worthwhile morale boost-

hen our Health Center is your perfect choice fea-

g extensive gym, Indoor Pool, Climbing Wall, Jog-Track, Sauna, Steam and Jacuzzi.h more than 12 restaurants and bars to choose

guests at the JW Marriott Cairo are literallyfor choice when it comes to top international cui-

sine.

The JW Marriott name is the premium brand of Mar-riott Hotels International and only agship hotels are

awarded this prestigious title. This hotel, is setting newstandards for this premium deluxe brand with its ele-

gant surroundings, exceptional business and leisure fa-

cilities and service levels that are beyond expectations.For a truly unique experience in one of the Middle

Easts most exciting cities, its time to check in to theJW Marriott Hotel - Cairos only Corporate Resort.

W Marriott Cairo .... The Perfect Combination

n initiative to take part in community services, Holiday Inn Cairo Citystars decided to come up and imple -

nt ideas that the hotel could embrace in order to help preserve the environment.of the main ideas; was to organize an environmental cleaning day at the Pyramids, where the hotel manage-and staff participated in cleaning the area for a whole day.environmental cleaning day was an attempt of sharing environmental responsibility between the publicrivate sectors for the whole country and to promote the culture of environmental friendly solutions to hoteloyees.to shows / Jean Martin Fleisch General Manager of Holiday Inn Cairo CityStars with the hotel team

Holiday Inn Cairo CityStarsEmbraces environment preservation

Egypts 3rd International Fairfor Boats, Yachts and Water

Sports

Sponsored by the Ministry of Tourism, Egypts 3rdInternational Fair for Boats, Yachts and Require -ments of Sailing and Water Sports, which is consid-ered the biggest of its kind in Egypt and Africa, washeld from 19-22 Feb 2009 at the Cairo ConferenceCenter.

This years fair witnessed the participation of many

of the biggest and most famous international compa-

nies and trade marks in the eld of boats, yachts and

their requirements in addition to the local manufac-turers. This was a clear proof of the growing impor-

tance of this fair in its eld.

Staff Promotion in MaritimeJoli Ville Hotel & Resort Naa-

ma Bay Sharm El Sheikh

Azza Aziz General Manager of Maritime Joli VilleNaama Bay Hotel, Resort & Casino Sharm ElSheikh, issued a decree to promote each of: Moham-

mad Kamel to be the General Managers Assistantfor the Financial Sector, Hatem Wanees to be theGeneral Managers Assistant for Rooms Sector andYasser Anwar to be the Financial Manager of the ho-tel. These promotions were based upon the vast expe -rience and sincere dedication each of these gentlemen

acquires.

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INTERNATIONAL Travel World Magazine


Travel World Magazine INTERNATIONAL

May 2008 ATM - Dubai

ternational meetings industry exhibition, IMEX, isunching a new campaign to help planners deliverore effective meetings and events, and so generate

er return on their investment.etings Under the Microscope will initially com-

a series of 10 workshops, each designed to give visi-

fast-track understanding of current meetings bestce and measurement plus an introduction to the

behavioural science behind meetings planning. Work-shops will address topics such as meetings content andwhole audience engagement; managing emotional statesand the psychology of learning; meetings environmentsplus communications and preparation management.

The line-up of expert presenters includes Maarten Van-

neste, author of Meeting Architecture, A Manifesto;Holger Scholz, IAF Certied Professional Facilitator andJon Bradshaw, Human Performance Consultant, found-

er of Equinox Motivation and IMEX Sales Manager.All participants will have the option to attend a nal,

extended teaching session when they will receive addi-

tional, free support materials including case studies anda comprehensive electronic handbook - in effect a Meet-ings Under the Microscope Diploma Pack. All sessionswill be provided free of charge and take place on IMEXsnew and dedicated Professional Development and Inno-vation Pavilion, sponsored by the Convention IndustryCouncil.

Says Jon Bradshaw, Now, more than ever, it is vitalfor organisations investing in meetings to feel condenttheir efforts will produce tangible benets for months,if not years, to come. Although there may be growingpressure on budgets, if anything expectations - and theneed for results - are higher than ever. The better plan-

ners become at proving the true, long-term value ofmeetings, the more they will be able to inuence budgets,strategy and senior internal stakeholders for the goodof the business or organisation they work for. Our newMeetings Under the Microscope initiative will make surethat organisers are not overlooking the heartbeat of theirevents. This year visitors to IMEX will have a choice ofthe largest and most comprehensive number of seminarsand workshops with more than 70 educational sessions,

19 of them in German.

New IMEX Meetingsnder the Microscope

Jeddah, Saudi Arabia Qatar Airways has launchedan innovative Economy Class inight-service on allights operating to and from the UK. The revampedconcept, which sees all onboard meals served in a new

presentation style using recyclable materials, is aimedat enhancing passengersoverall ying experience.

It is a well-documented fact that the way in which

food is presented inuences not only whether it is en-joyed but also the way it tastes. The new-look colour-

ful meal tray components offer passengers in Economya whole new take on food presentation that will takethem on a wonderful culinary journey.

With see through trays, bright meal cartons and cut-lery packs, as well as a personal table mat in a varietyof different colours, Qatar Airways envisages onboardmealtimes being extremely well-received due to the at-tractive new style in which the food is set.

Given the environmental issues and concerns that

are paramount in the travel industry today, the FiveStar Carriers new light-weight trays and the dispos-

able mugs and boxes are 99% recyclable, offering amore eco-friendly way to serve inight meals thanmost airlines.

QATAR AIRWAYS TAKESECONOMY SERVICETO NEW HEIGHTS

Ray Bloom - Chairman

irates Airline and the Mauritius Tourism Promo -on Authority (MTPA) have joined forces to pro-the Republic of Mauritius in four key cities acrossiddle East over one week, with the road show taking

in Jeddah. The Middle East road show is part of aerm campaign to promote the Republic of Mauritius

exciting and unique holiday destination. Kicking offwait on the 1st March, the road show then travelledadh before arriving in Jeddah today. The nal stop

e Dubai on 5th March. The four cities have beenully selected by Emirates and the MTPA due to their

g potential for travel.eted primarily at the travel trade, each of the roadwill involve presentations by key Mauritian dele-

highlighting the idyllic islands key attractions; fromne beaches to untouched mountains and world-class

IRATES AIRLINE AND MTPA HOLD JOINT ROAD-SHOWS INKEY MIDDLE EAST MARKETS TO PROMOTE MAURITIUS

hotels and resorts, Mauritius offers something for eventhe most discerning travellers.

Honourable Xavier-Luc Duval, Vice-Prime Minister,Minister of Tourism and Leisure and External Commu -nications said: The Middle-East is to be considered asa market which is geographically close to the Mauritiandestination. Mauritius is well served by Emirates Airline

throughout the year. A special terminal at Sir Seewoosa-gur International Airport is dedicated to private jets.

The Middle-East is a prosperous market and Mauritiusalready welcomes numerous Arab families who come onvacation in the island. The Mauritian destination is also

open to the expatriate community, residing in the big citiesof the Middle-East who have a high purchasing power.

The Mauritian tourist product is in line with what this

clientele is looking for. We offer a warm welcome, secu -

rity, luxurious hotels, food which is adapted to the Arab

clientele and we are only a few hours away by air from themain cities of the Middle-East.

The Mauritian government delegation will be headedby Honourable Xavier-Luc Duval, Vice-Prime Minister,Minister of Tourism and External Communications and

Dr Karl Mootoosamy, Director of the MTPA, amongstothers. A number of representatives from local Mauri-tian hotels and tour operators will also be part of the roadshow. Emirates will be represented by Badr Abbas, Emir-ates Regional Manager - Kingdom of Saudi Arabia and

Dina Al Herais VP Commercial Operations EmiratesHolidays.

Commenting on the road shows, Badr Abbas said:Emirates has always played a catalytic role in developingthe tourism links between Dubai and the destinations that

it serves. By organising these road-shows, Emirates hastaken one more signicant step in its endeavour to pro -

mote Mauritius as a luxurious destination.Emirates is a strong advocate for Mauritius and

throughout the years we have worked in association with

the MTPA to help raise awareness of the incredible facili-ties the destination has to offer. Campaigns have taken theform of road-shows, press trips, travel agent familiarisa-tion trips as well as special features in Emirates in-ightmagazine. These actions have resulted in creating and sus-taining the visibility of the destination in new and emerg-ing markets, more particularly the Middle-East and EastEuropean countries.

Mauritius offers unbeatable value to tourists readyfor a truly unforgettable holiday. Theres no better time

than now to take advantage of the many attractions of thisparadise island. Emirates Holidays, the tour operatingarm of Emirates Airline, has strongly marketed Mauritius

through its World of Choicebrochure which proposesexible, affordable and high-value holiday packages to alltypes of travellers including families, honeymooners and

up-market travellers.

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TRAVEL WORLD MAGAZINEThe Egyptian Travel Magazine since 1990

Publisher: Eman Shaaban Chief Editor: Abouelwafa [email protected] ofce: Travel World Publications - Patrics Team P.O. Box 1462 CH-1820 Montreux 1 switzerland Tel. +41 21 963 27 47 Fax: +41 21 963 27 48

iro ofce: 7 Abdalla Taher st. Nasr City, Cairo - Egypt Tel. & Fax: +202 274 35 13 & +202 6715 794udi Arabia: P.O. Box 118799 Jeddah 21312 Saudi Arabia Tel. +966 55 686 1916Madina Printing House

LAST PAGE Travel World Magazine

E.mail: [email protected]

rom the publisher ...

EmanShaaban

Here is a good idea coming fromthe Far East, exactly from In-sia where they decided to planet

tal of 79.1 million trees during

National Movement to Plant 100on Trees in 2008.

cording to data up to Decem-23, 2008, some 79.1 million trees

planted, Forestry Minister MSan said during a 500-tree plant-event with noted poet WS Ren -

support the national tree plant-movement, the forestry ministry

provided two million saplings toprovince, according to the min-

. The trees were planted mainlyid areas and idle lands, he said.

st Lady Ani Yudhoyono launchede planting movement for women

ncol Ocean Park, in northernrta.

e theme of the 2008 tree plantingement was The food resilience

mily to encourage the people tot fruit-bearing and edible trees.

sident Susilo Bambang Yudhoy-launched the Indonesian Tree

ting Day 2008 on November 28,.

st Lady Kristiani Herrawatibang Yudhoyono won a Unit-

Nations Environment ProgramEP) award for her efforts in

uraging Indonesian women tot millions of trees simultaneous-ross the country in 2007.doubt that this kind ideas are

important for the developmentstries and we in Egypt has to

k in such ideas which could beuseful in the national income.

Marketplace, rendezvous for the tourism industry, andcatalyst all rolled into one, that is the austrian and cen -tral european business (actb), the specialized trade fair for theAustrian and central European incoming travel industry thattook place this year at Messe Wien.

The actb with its expanded, international focus was launchedtwo years ago; in its third year the fair again includes as ex -hibitors regional partner countries the Czech Republic,Hungary, Slovakia, and Slovenia. The participation of theDanube Tourist Commission and its members - Germany,Austria, Slovakia, Hungary, Croatia, Serbia, Romania, and

Moldova - further enhances the attraction of the actb as aninternational event.

Our vision is to position actb more distinctly as a sales plat-

form. A top trade fair is where ideal partners meet. So we areworking to bring together more hotels on the supply side, and,on the demand side, more new buyers, explains Petra Stolba,the Austrian National Tourist Ofces CEO.

At this years actb 563 rms had presented their productsand services at 327 stands to 763 buyers from some 65 coun -tries around the world, as well as 204 representatives from

the international media. Hotels, incoming travel agencies, anddestinations make up the lions share of exhibitors. 29 exhibi-

tors from the Danube region also promoted their offers to fairvisitors.

Center stage at the actb were the two high points on Austrias

2009 cultural calendar: Linz, this years European Capital ofCulture, and Haydn 2009 marking the two hundredth an -

niversary of the death of the towering master of the Vienneseclassic.

An actb preconvention tour to Linz and Upper Austria gaveparticipants a taste of the year ahead not only in the Euro -pean Capital of Culture itself, but also in the romantic townof Steyr, as well as Schlierbach monastery, which from Aprilthrough October hosts this years Upper Austrian ProvincialExhibition on the cultural history of food.

Messe Wien was the venue for the actb this year for the last

time. Starting next year in 2010, the actb will take place atViennas Austria Center.

The Austrian National Tourist Ofce, in cooperation with itstourism industry partners, has once again organized a diverseprogram of social events for relaxation, entertainment andfun.

The event transported participants on a fascinating tourthrough Austria both traditional and modern. With the helpof a visual installation Hall A turned into a three-dimensionalnature adventure world. Stilt-walkers clad in made-to-mea -

sure traditional clothing by Schneiders welcomed the guests.The highlight of the evening was a special performance on thefascination spheres nature and culture featuring MonikaBallwein, Celine Roschek and numerous dancers and acro-

bats in costumes by Schneiders.

Austrian and central european travel business 2009Catalyst and inspiration for Austrian tourism

Dr. Petra Stolba, CEOofthe AustrianNationalTourist, Mr. StuartFreeman, moderator

Mrs. Dr. Petra Stolba, Mr. JosefMargreiter, CEOof theTirolWerbung, theTirol Tourism.

Standsand boothsand visitorsfromaround theworld.

AustriantraditionsDuring theevents.

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2009 itb

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