2009 ih sales rep presentation print
TRANSCRIPT
How we started
-25
75
175
275
375
EASTON BAUER RBK CCM WARRIOR TPS MISSION
ONE-PIECE TWO-PIECE
46% 16% 14% 12% 8% 4%
#1 POSITION IN NHL
OCTOBER 2007
How we finished
-25
75
175
275
375
EASTON RBK CCM BAUER WARRIOR TPS MISSION
ONE-PIECE TWO-PIECE
51% 14% 14% 12% 7% 3%
#1 POSITION IN NHL
APRIL 2008
Strong product, great results
Stealth S17
Compression Molded Shaft
• Consistent walls
- Maximize energy transfer
• Kevlar wrapped
- Vibration dampening
- Impact resistance
• Seamless feel for player
ENERGY
Stealth S17
TORXTM Technology
• Elliptical Profile
– Better torsional control
– Closer to hands for better
control
VELOCITY
How do we test?
Stealth S17TORSION TEST
How do we compare?
0 2 0 0 4 0 0 6 0 0 8 0 0
1
2
3
4
5
6
Stealth S17TORSIONAL STIFFNESS
How about the blade?
Pressure of lbs / inch
• Multi-Rib Design
– Controlled blade flex
• Micro-Bladder
– Maximize Compaction
• Structural Foam
– Durability
Stealth S17ACCURACY
Put it all together
S17 Technologies
How do we compare?
ENERGY VELOCITY ACCURACY
• Outer Kevlar Wrapped– Impact Protection
– Vibration dampening
• Liquid Silicone Molded– Consistent walls
– Good Energy transfer
• TORX Technology– Torsional Control
• Low Kick point
S17 Technologies
How do we compare?
ENERGY VELOCITY ACCURACY
• Structural Foam– Durability
• Multi-Rib System– Controlled Blade Flex
• Micro-Bladder– Maximize Compaction
S17 TechnologiesCOMPETITIVE ANALYSIS
S17 vs. CompetitionBAUER VAPOR XXXX
• Bladder Molded Shaft– Inconsistent walls
– Rounded corners
– Shaft Wrinkles
– Extra Material
• Lower grade materials– No Kevlar outside
– Low impact strength• 50% lower than Easton spec
S17 vs. CompetitionBAUER VAPOR XXXX
• Rib-less Design– High density foam
– Less supporting structure
S17 vs. CompetitionCCM U+
• “Compression Molding” Process– Outer Mold
– Thin Kevlar• 20% Lower than Easton spec
• Flat Stiffness Profile– No Generated Low Kick Point
S17 vs. CompetitionCCM U+
• Old Synergy Technology– Low Density Foam
– Extra material
– High Swing Weight
S17 vs. CompetitionRBK 9K
• Bladder Molded Shaft– No Kevlar outside
• “Power Ports”– Added weight
• Unbalanced design– Uneven wall thickness
S17 vs. CompetitionRBK 9K
• Imitation 2003 Synergy– Thick walls
• Unbalanced design– Uneven wall thickness
– Sacrifice stability
S17 vs. CompetitionRBK 9K
• New Design– Injection molded part
• Bladder Molding Process– Inconsistent walls
– No Kevlar• 45% Lower than Easton spec
S17 vs. CompetitionBAUER ONE95
S17 vs. CompetitionBAUER ONE95
• Rib-less Structure– Dependent on core
– Thicker walls
S17 vs. CompetitionWARRIOR DOLOMITE
• Compression Molded Process– Kevlar wrapped
• Level Stiffness profile
S17 vs. CompetitionWARRIOR DOLOMITE
• Rib-less Design– High density foam
– Less supporting structure
Sr. Int. Jr. Yth.
Iginla X X X X
Heatley X X X
Sakic X X X
Zetterberg X X
Getzlaf X
Drury X
Stealth S17 2009 Line
Synergy SE16
What is the Structure?
• Controls blade reaction– Keeps puck on blade
• Improves pass catching
• Improves feel for stick handling– Confidence to keep your head up
FEEL
• Structural Foam– Durability
• Multi-Rib System– Controlled Blade Flex
• Micro-Bladder– Maximize Compaction
Synergy SE16
How do we test?
Synergy SE16
How do we compare?
3 POINT GLOBAL STIFFNESS TEST
stabilizers
apply pressure
= 650lbs of pressure per inch
Synergy SE16
Synergy SE16
• Concentrated Weight– Walls coated
– Top portion of shaft
How does it work?
CONTROL
Synergy SE16
Weight counter-balances stick…
…Creating a blade light feel
CONTROL
Another added feature…
Synergy SE16CONTROL
….Vibration dampening for the top hand
Synergy SE16 Technology
• Compression Molded
• Kevlar wrapped– Impact protection
– Vibration Dampening
• Focus Weight Technology– Improved Balance
– Additional Dampening
FEEL CONTROL POWER
Synergy SE16 TechnologyFEEL CONTROL POWER
• Focus Weight Technology– Improved Feel
• Multi-Rib Structure
• Micro-Bladder
Synergy SE16 vs. Competition
Focus Weight
Technology
Multi-Rib
Micro-Bladder
EASTON STANDS ALONE
Synergy SE16 vs. Competition
Focus Weight
Technology
Compression
Molded
Kevlar
Wrapped
Synergy SE16 YthPATTERN ADJUSTMENTS
Heel contour improvements
Better contact with the ice
Extended length ½”
More blade surface area on the ice
OLD DESIGN NEW DESIGN
Rounded edge
increases lie slightly
Synergy SE16 2009 Line
Sr. Sr. 75 Flex Int. Jr. Yth.
Heatley X X X X X
Iginla X X X X
Sakic X X X X
Zetterberg X X X
Getzlaf X X
Drury X X
Synergy ST
How do we compare?
IMPACT STRENGTH
Synergy ST vs. CompetitionST TECHNOLOGY
• Texalium Kevlar Wrapped– “Soft Hands”
• Compression Molded– Great Energy transfer
Synergy ST vs. CompetitionST TECHNOLOGY
• Multi-Rib Structure– Maintains Stiffness
– Ability to use soft materials• “Soft Hands”
Synergy ST vs. CompetitionEASTON STANDS ALONE
Synergy ST vs. Competition
Compression
Molded
Kevlar
Wrapped
Synergy ST 2009 Line
Sr. Int. Jr.
Heatley X X X
Iginla X X X
Sakic X X X
Zetterberg X X
Getzlaf X
Drury X
still going……
Performance Stick Comparison
KEVLAR RTM
Stealth S11
Concave Shaft
Ultra thin taper
Elliptical Profile
Blade Design
Micro-bladder
Multi-rib
Thin Taper
– Load / Release
– Responsive
Shaft Geometry
Taper Geometry
-
25
50
75
100
125
150
175
200
K L M N O P Q R S T U V W
Stealth S11FLEX RIGIDITY PROFILE
ST
IFF
NE
SS
R
AT
ING
S11 Mirrors S17 Flex Profile to Control Kick Point
-
25
50
75
100
125
150
175
200
225
K L M N O P Q R S T U V W
FLEX RIGIDITY PROFILE
S11 vs. competitionS
TIF
FN
ES
S R
AT
ING
Shogun
• flat profile
• constant flex throughout shaft
-
25
50
75
100
125
150
175
200
225
K L M N O P Q R S T U V W
FLEX RIGIDITY PROFILE
S11 vs. competitionS
TIF
FN
ES
S R
AT
ING
V8.0 5K
• tapers low and high
• loose feeling between hands
-
25
50
75
100
125
150
175
200
225
K L M N O P Q R S T U V W
VAPOR XXV
S11 vs. competitionS
TIF
FN
ES
S R
AT
ING
XXV
• stiffer profile
• leaves pressure on the hosel area
Stealth S11
Sr. 110 Sr. 100 Sr. 85 Int. Jr.
Iginla X X X X X
Sakic X X X X X
Heatley X X X X X
Zetterberg X X X X
Getzlaf X X X
Drury X X X
Synergy SE6
Standard Shaft Shape
Synergy Geometry
Blade Design
RibbedForgiving blade
– Passing
– Stick Handling
Shaft Geometry
Taper Geometry
SE6 vs. competition
4K One55 Shogun V6.0SE6
EASTON STANDS ALONE
Ribbed
Structure
Synergy SE6
Sr. 110 Sr. 100 Sr. 85 Int. Jr.
Iginla X X X X X
Sakic X X X X X
Zetterberg X X X X
Getzlaf X X X
Stealth S5Concave Shaft
Ultra thin taper
Elliptical Profile
Blade Design
Micro-bladder
Multi-rib
Thin Taper
– Load / Release
– Responsive
Shaft Geometry
Taper Geometry
Stealth S5
Sr. 100 Sr. 85 Int. Jr.
Iginla X X X X
Sakic X X X X
Zetterberg X X X
Getzlaf X X
Synergy SE2
Standard Shaft Shape
Synergy Geometry
Blade Design
RibbedForgiving blade
– Passing
– Stick Handling
Shaft Geometry
Taper Geometry
Synergy SE2
Sr. 85 Int. Jr.
Iginla X X X
Sakic X X X
Zetterberg X X
Getzlaf X
Synergy SC1
• High performance wood/composite hockey stick
• Lightweight Birch Veneer
• Lightweight, high performance composite blade
Synergy SC1Flex: 95
Synergy SC1 JrFlex: 50
New Pattern Names
P4 FORSBERG CHANGES TO P4 ZETTERBERG
P5 LIDSTROM CHANGES TO P5 GETZLAF
LIE: 5DEPTH: 9mm / 3/8”CURVE: Mid HeelFACE: ClosedTOE: Round
LIE: 5.5DEPTH: 12mm / 1/2”CURVE: HeelFACE: OpenTOE: Square
SEE SHEET FOR SKU CHANGES
SEE SHEET FOR SKU CHANGES
Line plan
2008 2009
Stealth S17 Stealth S17
Synergy Elite Synergy SE16
Synergy ST Synergy ST
Stealth S11 Stealth S11
Synergy SC6 Synergy SE6
Stealth S5 Stealth S5
Synergy SC2 Synergy SE2
Tapered Shafts
Synergy SE16 GRIP Flex: 100 / 85
Synergy SE16Flex: 100 / 85 / 70
Stealth S15 GRIP Flex: 100 / 85 / 50
Stealth S15Flex: 110 / 100 / 85
Synergy ST GRIP Flex: 110 / 100 / 85 / 60
Synergy ST Flex: 110 / 100 / 85
Standard Hosel Shafts
Pultruded Shafts
Stealth S5 Sr Flex: 80
Stealth S5 Jr Flex: 50
Stealth S5 Yth Flex: 45
Synergy SE16
• Tapered hosel design
• Micro-bladder / Multi-Rib design
• Low kick point
Stealth S15
• CNT allows for a thin light blade
• Micro-bladder / Multi-Rib design
• Focus Flex hosel for low kick point
Synergy ST
• Standard hosel length
• Micro-bladder / Multi-Rib design
• Right product / Right Price
Hybrid
SC Pro
• Ultra thin blades provide great feel
• Graphite provides consistent blade
patterns and weight
Wood
Fibre Plus SYN Lami SYN Pro
ABS
Synergy ABS
SY50 Sr / IntIginla, Sakic, Zetterberg, Yzerman
SY50 IntSakic, Zetterberg
SY50 Jr ProIginla
SY50 Jr / YthJr: Iginla, Sakic Yth: Iginla Str, Sakic
Wood Stick Line
ABS Stick Line
Synergy ABSZetterberg
Synergy ABS JrZetterberg
Synergy ABS YthZetterberg
All Sticks!
What’s the new process ?
Warranty Card
What’s the new process ?
Warranty Card(Bilingual)
Shelf space opportunity
VAPOR
CCM U+SUPREMESTEALTH
A new line that will be competitive
SUPREME
Targets
Specific opportunities
What makes our skates great?
Materials
Carbon fiber: most
responsive in the
industry
Process
Composite layers
eliminate nails,
separate outsole, etc
Design
Single structure
with strategic
flex slots
Responsive
Brand new skate line:
with focused refinements
Confidence and attitude
IMPROVEMENTS
New material
after 100 uses
Old material
IMPROVEMENTS
Old PU upper design
COMFORT
IMPROVEMENTS
“Pro-Style”
White Felt Tongue
vs.
’08 EPE Foam
Tongue
Supple
“What the
Pros wear”
Reduced
pinching
COMFORT
IMPROVEMENTS
Brushed Clarino
Nash Lining
Bio-Dri
Grip Liner
vs.
Supple
Classic
Feel
Reduced
Rubbing
When
Sock-Less
STEEL PERFORMANCE
Stiffer profile
110g
120g
Confidence
DURABILITYToe Cap cover
PERFORMANCEStiffer ELITE Runner
COMFORTTongue
How do we stack up?
COMFORTLining
DURABILITYAbrasion guard
Carbon Fiber: True Composite
Controlled flex zones
Responsiveness
Weight
Focused Stiffness
√
√
√
“Curve” Material
Ski Boot/ Homogenous Flex
__________ __ ______Performance vs. Supreme
X
X
X
Weight vs. Supreme
Mass Comparison - High-end
779
740
650
700
750
800
850
900
STEALTH S17 NBH Supreme One95
Skate Models
Ma
ss (
g)
-5%
Construction vs. U+
Anatomical shape
Responsiveness
√
√
X
X
√ Abrasion Guard X
Fit System vs. U+
“Out of box” fit
Heel Lock
Tongue
U+ Straight Thin Walls
√
√
√
X
X
X
Blade vs. U+
Sharpening
Longevity
Performance
√
√
√
X
X
X
Rocket Runner
Drains up to 15% of
moisture during play
Weight vs. Vapor 40
824
740
650
700
750
800
850
900
STEALTH S17 NBH Vapor XXXX
Skate Models
Ma
ss (
g)
10% Lighter!!
-10%
Brand new skate:
with focused refinements
Confidence and attitude
Laterally-flexible option
Texalium Value
Junior sizes: 1-3.5
Pro-style felt
Weight vs. Vapor 25
852
772
650
700
750
800
850
900
STEALTH S12 NBH Vapor 25
Skate Models
Ma
ss (
g)
-10%
10% lighter
Easton “Lasted” Technology
•“Back-lasted”
•No heel counter
•Mold-specific for every ½ size
Thermal Mold For each 1/2 Size
Technology
Metallic Mesh Quarter Material
•Lightweight
•Rich, durable HDPE quarter:
(PU yellows over time) UV test
•Aesthetic & performance
2nd “Back-last” step
•Anatomical
•U+ is not doing this
•Mold-specific for every ½ size
NEW
Junior sizes: 1-3.5
Best in Class Weight
910
1010
875885 890
800
850
900
950
1000
1050
Stealth S9 Bauer One 55 Bauer Vapor XXII Vector 6 RBK 5K
Ma
ss (
g)
Stainless
New Nylon Quarter
-Maintains stiffness better
•Synthetic Quarter (from S3)
Thicker, stronger, richer
•New cosmetic
•Senior/Junior/Youth
Youth Technologies
Youth
Sizes:
6-11 (full), 11.5-13.5
Regular & Wide
New
SYNERGY
2008 2009
Synergy SE16 Synergy SE16 White
Synergy SE10 Synergy SE10
Synergy SE6 Synergy SE6
Synergy SE2 Synergy SE2
Synergy SY50 Synergy SY50
New and Improved
DIFFERENTIATION
Stealth
Stealth Padlock
EPE foams
New Pro Style
performance tongue
“Formula 1”
Anatomical, aggressive
Synergy
Ideal Fit System
Latex ankles
Foam/felt/viscose
tongue
More traditional cut
Forgiving, comfort
SYNERGY INITIATIVE:
Re-excite the market
STYLEDURABILITY
SE16 Bootform
SE16 Design
Texalium bootform richness
New look, add laser decals
Performance/Texalium Richness Upgraded durability
Comfort/Heel LockClassic Feel
Features
•Ideal fit latex ankle
•Clarino Ultima liner
•Ideal-Fit Footbed
White
Weight Comparison
834
792776
686
500
550
600
650
700
750
800
850
900
CCM U+ Pro Synergy SE16 White NBH One 75 RBK 9K Pump
Skate Models
Ma
ss (
g)
Perfect 1-2 Punch
Mass Comparison - High-end
786
856
872
790
776
740
650
700
750
800
850
900
Stealth S17 Composite Synergy SE16 NBH Supreme One75 NBH Vapor XXXX RBK 9K Pump CCM Vector 10.0
Skate Models
Mass (
g)
Junior sizes: 1-3.5
IMPROVED
DURABILITY
ZONES
Junior sizes: 1-3.5
Stainless
SR/JR/YTH
Junior sizes: 1-3.5
•Senior/Junior/Youth
•Built on EE last
•New cosmetic
Youth
DIFFERENTIATION
Stealth
Stealth Padlock
EPE foams
New Pro Style performance
tongue
“Formula 1”
Anatomical, aggressive
Let’s see Easton skates in
Action……
Synergy
Ideal Fit System
Latex ankles
Foam/felt/viscose tongue
More traditional cut
Forgiving, comfort
Why?
Fashion: Consumers are buying
and loving the look
Credibility: Easton and Giro
brands
Performance: 10% in year 1
with later than desired delivery
What’s helping sell-thru?
Easton NHL Growth
2008 PLAYOFFS 2009
61 Players42 Players
2009: Complete Package
Why?
PROFILE FIT FEATURES
Tech Review:Fit Systems
•Fast and easy length adjustment
•Single action
•Strategic location: away from
impact areas
•Allows low profile on sides
Best In-Class Profile
195 200 205 210 215 220
EASTON S17
RBK 8K
CCM V.10
BAUER 9500
BAUER 8500
Width (in mm)
Tech Review:Fit Systems
•Giro-branded proven design
•Occipital and width
•Truest fitting
•Adjustable placement
Comfort
Orange pads identify
Molded low-density comfort foams
Integrated
nose protector
Fit
Material:
Molded low-density EVA
Easy Facemask Attachment
Competitor Warnings
Separate from EPP
Comfortable
Unique to Easton
Benefits retailer: easy to install facial products
Tech Review:Features
•Customizable for
protection and comfort
•Easy to adjust
•Unique to Easton
Tech Review:Features
Colors and Sizes
WH
6 COLORS 3 SIZES
BK RD
NY SLRY
S
ML
How do we compare?
Vs. 9500 Profile
5% Narrower
Vs. 9500 Weight
9% Lighter
400
450
500
550
600
650
EASTON S17 BAUER 9500
Weight
(in grams)
Vs. 8K Profile
4% Narrower
More Protective vs. 8K
Helmet
Impact
Deceleratio
n*
% difference
BAUER 8500 122g -10%
EASTON S17 136g -
BAUER 9500 137g -
RBK 8K 155g +14%
*Impact results: 6-site averages according to CAN/CSA Standard Z262.1-M90 (31.5 in drop height) at room
temperature (64.4-71.6 degrees F) with medium helmets. Tests conducted Oct. 21st, 2008 at Intertek Testing Services.
Highly Competitive:
PROFILE
FIT
FEATURES
Dual-density VN linerAdjustable earpieces
3-color chrome
bubble logo
Modernized look in a classic profile
S9 Profile Comparison
S9 4500 4K
5% wider profile
cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66
hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8 8 1/8 8 1/4
cm hatsize
S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL
S 53 - 56 6 5/8 - 7 SMALL
M 55 - 58 6 7/8 - 7 1/4 MEDIUM
L 57 - 61 7 1/8 - 7 5/8 LARGE
XL 60 - 63 7 1/2 - 7 7/8 X-LARGE
4500 XS 51 - 54 6 3/8 - 6 3/4
S 54 - 57 6 3/4 - 7 1/8
M 56 - 59 7 - 7 3/8
L 59 - 63 7 3/8 - 7 7/8
XL 61 - 65 7 5/8 - 8 1/8
Sizing & Colors
BK WH RD RY NY SL YL MN
Single-density VN liner
Adjustable
earpieces
2-Color bubble logo
BK WH RD
RY NY
Comparative Helmet Sizing
cm 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64
hatsize 6 1/4 6 3/8 6 1/2 6 5/8 6 3/4 6 7/8 7 7 1/8 7 1/4 7 3/8 7 1/2 7 5/8 7 3/4 7 7/8 8
cm hatsize
S17 S 53 - 57 6 5/8 - 7 1/8 SMALL
M 55 - 59 6 7/8 - 7 3/8 MEDIUM
L 57 - 62 7 1/8 - 7 3/4 LARGE
9500 S 52 - 56 6 1/2 - 7 SMALL
M 55 - 59 6 7/8 - 7 3/8 MEDIUM
L 58 - 61 7 1/4 - 7 5/8 LARGE
XL 59 - 63 7 1/2 - 7 7/8 X-LARGE
S9 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL
S 53 - 56 6 5/8 - 7 SMALL
M 55 - 58 6 7/8 - 7 1/4 MEDIUM
L 57 - 61 7 1/8 - 7 5/8 LARGE
XL 60 - 63 7 1/2 - 7 7/8 X-LARGE
4500 XS 51 - 54 6 3/8 - 6 3/4 X-SMALL
S 54 - 57 6 3/4 - 7 1/8 SMALL
M 56 - 59 7 - 7 3/8 MEDIUM
L 59 - 63 7 3/8 - 7 7/8 LARGE
XL 61 - 65 7 5/8 - 8 1/8 X-LARGE
S7 XS 52-55 6 1/2 - 6 7/8 X-SMALL
S 54-57 6 3/4 - 7 1/8 SMALL
M 56-59 6 7/8 - 7 1/4 MEDIUM
L 58-62 7 1/4 - 7 3/4 LARGE
3500 S 54-57 6 3/4 - 7 1/8 SMALL
M 56-59 7 - 7 1/2 MEDIUM
L 59-63 7 3/8 - 7 7/8 LARGE
Facemask
Multi-frame construction
Carbon steel wire
Free-floating
chin-cup
Ventilation
Molded moisture channels
Soft EVA comfort pad
Unique Easton J-Clip Design
J-clip height adjusts easily
without need to remove
screws completely
Facemask
Carbon steel wire
Dual density
Free-floating chin-cup
Unique Easton
J-Clip design
COMBOS
Both use S9 facemask
NEW ACCESSORIES
Team Kit Player Kit
Temple/
EarpieceEar Loops/
Chinstrap
InForm
Replacement
S9
Chin
Cup
S17
Chin
Cup
-Retail-
-Warranty-
PACKAGING
S17 S9 S7
Combos
Helmet
Facemask
TSI and Flex Thumb
Flex Cuff
New looks
• Comfort
• Look
– New Fashion Stealth
– NHL > Consolidation
– Pro-inspired offering
• Improvements
• Selection
NHL
#1 Position in NHL
0
50
100
150
200
173 162 142 73 21 55 28 23
EASTON THC BAUER WARRIOR TPS MISSION EAGLE OTHER
Where we were . . .
. . . today
Finish what we started:
CONSOLIDATED LOOK
Improvements
Improvements
Nylon
2008 Stealth 2009 Stealth
PALMS
Tighter pattern
Higher overlay
Overlay material
Improvements
Selection
2008 Stealth S7 2009 Stealth 11
NYLON SHELL
More robust and rich = better durability
Stealth
Color
Ways
Line Plan
Glove – Line Plan Summary
STL S17 (10”-15”) *NEW
SYN SE16 (13”-15”)
STL S11 (10”-15”) *NEW
SYN E-PRO (13”-15”) *NEW
SYN SE6 (10”-15”)
STL S5 (10”-15”) *NEW
STL S3 (8”–15”) *NEW
SYN SY50 (8”-15”)
STL S17
Stealth S17
Sizes: 10” - 15”
• P.U. – textured and regular
• HD Foams and plastic inserts in fingers and back rolls
• FRM Thumb
• Technical Palm– Atacama Pittards® with Stretch
Zone
– Printed Grey Nash overlay
– Rima II thumb
• Detailed Bio-Dri lining
• Junior offering starting at size 10”
SYN SE16
* NEW
Synergy SE16
Sizes: 13” - 15”
• Textured P.U. and Nylon
• HD and EPP foams
• Flex Thumb
• Palm– Nash with black leather
– Seamless index design
STL S11
Stealth S11
Sizes: 10” - 15”
• Nylon with p.u. detailing
• Lightweight
• HD Foams and plastic inserts in fingers and back rolls
• Ergo Thumb
• Palm– Beige Nash with Black Nash
overlay
SYN E-Pro
* NEW
Synergy E-Pro
Sizes: 13” - 15”
• All Nylon
• HD Foams and plastic inserts in fingers, back rolls and cuff
• Lock Thumb
• Palm– Beige Nash with textured
Black Nash overlay
E-Pro Color Ways
* NEW
Synergy E-Pro
Color Ways
Black = catalog
Colors = special
programs
SYN SE6
Synergy SE6
Sizes: 10” - 15”
• P.U. and Nylon
• Dual-density foams
• Flex Thumb
• Palm
– Nash with black nash overlay
– Seamless index design
STL S5
Stealth S5
Sizes: 10” - 15”
• P.u.
• Mid-density foams
• Ergo Thumb
• Palm
– Beige Nash with Black Nash
overlay
STL S3
* NEW
Stealth S3
Sizes: 8” - 15”
• All Nylon
• Mid-density foams
• Ergo Thumb
• Palm– Beige Nash with
Black Nash overlay
SYN SY50
* NEW
Synergy SY50
Sizes: 11” - 15”
Sizes: 8” – 10”
• Polyester with Vinyl detailing
• Low-density foams
• Plastic Thumb
• Microfiber Palm
Glove Recap
• Synergy 800 (13 – 15)
• Synergy SE6c (11 – 15)
• Synergy E-Pro (13 – 15)
2009 Custom Product Offerings
Next: Order process
• Synergy ST16 (Sr.)
• Synergy 700 (Jr.)
• Stealth S7 (Jr. – Sr.)
• Goalie pants (Sr.)
• Women’s pants (Sr.)
• Stealth S17 Pant Cover
• Synergy ST10 Girdle Shell
GLOVES PANTS & SHELLS BAGS
• Goalie
• Player (Jr. & Sr)
• Coach
• Torso Guard
– Pro inspired design
– Protects vital organs and spine
– Great mobility
• NHL
• MOTION
Selling tool
Torso Guard – selling tool
NHL
#2 Position in NHL
0
50
100
150
200
250
300
350
PANTS
207 303 117 25 4 10
EASTON THC BAUER TACKLA MISSION WARRIOR
* THC offers pro teams avg. of $100K credit
#2 in the NHL
Motion
• Consistent Branding
• Torso Guard
• Custom Zone
• MOTION
– 2-piece design
– Lightest pant system on the market
– Now offered with Torso Guard
NHL
Motion in the market
– more than just a niche?
• Outperformed expectations for year 1
– Those that have tried it, love it
– 2-piece is a bit of a tough sell
– Encourage retailers to try it
– Seeding
Motion Features
Motion
features
Grooved hip pad
for shell
placement
Pouch with
Velcro closure
for cup (cup
included in Elite
model)
Velcro tabs for
socks
Adjustable
length
settings
Shell pull up
loops
Torso Guard
(Elite model
only)
Stretch
zones
High
abrasion
zones
Motion Elite
S17 Zones
•Torso Guard
•420D Split Shell + Stretch Zones
•2-Piece Motion Design
•Air Mesh Belly
•Pocketed Lycra Liner, includes
athletic cup
•Adjustable Length
Sizes: (SR) S, M, L, XL (JR) S, M, L
* NEW
Stealth S17 Zones
STL S17
+
Stealth S17
Sizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL
•420D Split Shell, Ventilation +
Extensive Stretch Zones
•(FRM) Full Range of Motion Design
•Spine protection
•Bio-Dri Liner
SYN ST16
Synergy ST16
Sizes: (Sr) XS, S, M, L, XL STL S7
•Torso Guard
•420D Split Shell + Ventilation
•Pro-style Design
•Contoured tailbone lining
•Bio-Dri Liner
* NEW
Stealth S7
S5 MotionSizes: (SR) XS, S, M, L, XL (JR) XS, S, M, L, XL
•420D Split Shell, Ventilation + Extra
Stretch Zones
•(FRM) Full Range of Motion Design
•Spine Protection
•Bio-Dri Liner
S5 Motion
SYN ST4
•210D Shell
•2-Piece Motion Design
•Protective Spine
•Pocketed Stretchable Liner
•Adjustable Length Settings
Sizes: (SR) S, M, L, XL (JR) S, M, L
Synergy ST4
Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL SYN ST4 Yth
•Torso Guard
•420D Split Shell
•Traditional Design
•Spine protection
•Leg Zippers with Velcro Closures
* NEW
Synergy ST4 Yth
STL S1
•Torso Guard
•420D Split with 210D Shell
•Traditional Design
•Spine protection
•Padded Belt + Lace Up Front
Sizes: (Youth) S, M, L, XL
* NEW
Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL
Stealth S1
STL S1 Yth
•210D Shell
•Traditional Design
•Spine protection
Sizes: (Youth) S, M, L, XL
Stealth S1 Yth
SYN SY50 Yth
•210D Shell
•Traditional Design
•Extended Spine Protection
•Lace Up Front
Sizes: (Youth) S, M, L, XL
Synergy SY50 Yth
SYN ST10 Girdle
•210D Shell
•Traditional Design
•Extended Spine Protection
•Great Starter Pant
Synergy ST10 Girdle
(Sr) S, M, L, XL (Jr) S, M, L Sizes:
STL S17 Cover
•Pocketed Lycra-based Shell
•HDPE Plastic and HD Foam Design
•Single Belt + Velcro Closure
Sizes: (Sr) XS, S, M, L, XL (Jr) XS, S, M, L, XL
Stealth S17 Pant Cover
•420D Shell
•Leg Zippers With Velcro Closures
•Covers Any Pant
SYN ST10 Shell
(Sr) S, M, L, XL (Jr) S, M, L
Synergy ST10 Girdle Shell
•420D Shell
•Covers Any Girdle
Line Plan
New Features
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight
Vs. RBK 9K
New Synergy
Line
Engineered for the physical player. Target
group for the ST16 series is Midget AAA
(aggressive hockey)
The strategic placement of various foam
densities and materials to maximize the
dispersion of energy from impact.
NHL story
ST16 Vs. RBK 9K
Lower profile. Equal or greater protection.
Front View Back View
STL
vs.
SYN
Tough to get in NHL locker room. Great buzz and excitement about
new Synergy ST16 Protective Series.
Opportunity
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight
Sizes: (SR) S, M, L, XL (JR) S, M L
Stealth S17
SYN ST16
•Internal 3-Piece Chest, HD
foams, plastic inserts
•Lightweight Frame
Construction Caps
•Invisi-Carb Arches
•Spine Tec
•Adjustability + Bio-Dri Liner
Sizes: (SR) S, M, L, XL (JR) M L
Synergy ST16
FRM
•FRM biceps
•3-Piece Chest, SHOX
•Low profile Caps
•Extended Arch
•Spine Tec and Rib Wrap
•Adjustability + Bio-Dri Liner
* NEW
STL S7
Stealth S7
Sizes: (SR) S, M, L, XL (JR) S, M, L SYN ST6
•Internal 3-Piece Chest, HD
foams
•Low Profile Caps
•Invisi-Carb Arches
•Spine Tec
•Adjustability
Synergy ST6
Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4
•3-Piece Chest, SHOX
•Low Profile Caps
•Extended Arch
•Spine Tec and Rib Wrap
•Adjustability + Bio-Dri Liner
* NEW
Synergy ST4
Sizes: (Sr) S, M, L, XL (Jr) S, M, L SYN ST4 Yth
•3-Piece Chest
•Low Profile Caps
•Double-layered Arches
•Spine Tec
* NEW
Synergy ST4 Yth
Sizes: (Yth) S, M, L STL S1
•3-Piece Chest
•Low Profile Caps
•Spine Tec Protection
•Adjustability in biceps
and belly pad (yth only)
* NEW
Sizes: (Sr) S, M, L, XL (Jr) S, M, L
Stealth S1
STL S1 Yth
•Segmented Chest
•Low Profile covered Caps
•Plastic inserts in key areas
* NEW
Sizes: (Youth) S, M, L
Stealth S1 Yth
SYN SY50 Yth
•Segmented Chest
•Low Profile HDPE Caps
•Flex Fit Neck Opening
•Extended Belly Protection
* NEW
Sizes: (Yth) S, M, L Next: Shoulder Summary
Synergy SY50 Yth
•Low Profile covered Caps
•Flex Fit Neck Opening
•Great Starter Pad
• * NEW
• Graphic update to S1 series
• Stealth (agility) and Synergy (physical) designs cover all
price points
• NHL excitement
•Opportunity for Mission / Itech market share
Next: ELBOW PADS
2009 Shoulder Pad Summary
S17 EP
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight
3-piece design 2-piece design
ELBOW PADS
Stealth S17
Sizes: (SR) M, L (JR) M, L SYN ST16
•3-Piece Design
•Covered HDPE Caps
•Reinforced Bicep and
Forearm
•3-Strap, Neoprene Bicep
•U-shaped Donut + Pad Lock
Grip Print
Sizes: (Sr) S, M, L (Jr) M,L
Synergy ST16
EVA cap
•2-Piece Design
•EVA Caps (disperses impact)
•Reinforced Bicep and Forearm
•3-Straps
•U-shaped Donut + Dry Flow
Liner
* NEW
EVA elbow
cap
STL S7
=
Lightweight and
absorbs energy
from impact
Stealth S7
Sizes: (SR) S, M, L (JR) M, L SYN ST6
•3-Piece Design
•Covered HDPE Caps
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut
Sizes: (Sr) S, M, L (Jr) M, L
Synergy ST6
SYN ST4
•2-Piece Design
•EVA Caps (disperses impact)
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut
* NEW
Sizes: (Sr) S, M, L (Jr) M, L
Synergy ST4
STL S1
•2-Piece Design
•Soft Covered Caps
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut
* NEW
Sizes: (Sr) M, L (Jr) M, L
Stealth S1
STL S1 Yth
•Soft Cap Design
•Reinforced Bicep and
Forearm
•3-Straps
•U-shaped Donut
* NEW
Sizes: SOFT (Youth) M, L / HARD (Youth) S, M, L
Stealth S1 Youth
SYN SY50 Yth
SOFT cap Design
•Reinforced Bicep and Forearm
•3-Straps
•U-shaped Donut
HARD cap Design
•Covered Hard Cap
•Flexible Bicep
•2-Straps
* NEW
Sizes: (Youth) M, L Elbow Pad Summary
Synergy SY50 Youth
•Soft Cap Design
•Flexible Forearm
•2-Straps
• * NEW
• Graphic update to S1 series
• Stealth (3-piece) and Synergy (2-piece) designs cover all
price points
• Excellent shelf appeal
•Opportunity for Mission / Itech market share
Next: SHIN GUARDS
2009 Elbow Pad Summary
Knee caps?
Player Profile: AGILE
Equipment values:
1. Mobility
2. Weight
3. Protection
Player Profile: PHYSICAL
Equipment values:
1. Protection
2. Mobility
3. Weight
Low profile knee cap Full profile knee cap
SHIN GUARDS
Shin Guard – selling tool
Front View Inside View Close-up
Stealth S17
SYN ST16Sizes: (SR) 14, 15, 16 (JR) 12, 13
•Sling Tec Design
•Invisi-Carb Shell, covered low-
profile Cap
•Adjustable Calf Wrap with Grip Print
•2-Straps, XL Neoprene Calf
•Bio-Dri Knee, Molded Dry Flow,
Protective Flare + Tib Flex
Synergy ST16
STL S7Sizes: (SR) 14, 15, 16, 17 (JR) 10, 11, 12, 13
•Sling Tec Design
•HDPE Molded Shell, covered full-
profile cap
•Reinforced Calf Wrap
•2-Straps, xl calf strap
•Soft Foam Knee, Molded Dry Flow,
Protective Flare + Tib Flex
* NEW
Stealth S7
SYN ST6Sizes: (Sr) 14, 15, 16, 17 (Jr) 10,11, 12, 13
•Sling Tec Design
•Invisi-Carb Shell, covered low-
profile Cap
•Extended Calf Protection
•2-Straps
•Knee Lock, Protective Flare + Tib
Flex
Synergy ST6
SYN ST4Sizes: (Sr) 14, 15, 16 (Jr) 10, 11, 12, 13
•Sling Tec Design
•HDPE Molded Shell, full-profile cap
•Calf Wrap
•2-Straps, xl calf strap
•Soft Foam Knee, Protective Flare +
Tib Flex
* NEW
Synergy ST4
STL S1Sizes: (Sr) 14, 15, 16, 17 (Jr) 10, 11, 12, 13
•Ergonomic Fit
•HDPE Molded Shell + Ventilation
and full-profile cap
•Calf Wrap
•2-Straps
•Ventilated Liner
* NEW
Stealth S1
Sizes: (Sr) 14, 15, 16 (Jr Pro) 10, 11, 12, 13 Next: Stealth S1 Yth
•Ergonomic Fit
•HDPE Molded Shell, low-profile cap
•Calf Wrap
•2-Straps
•LD Foam Knee, Mesh Liner
* NEW
Sizes: (Youth) 8, 9, 10, 11, 12, 13 Next: Synergy 50 Yth
Stealth S1 Youth
•Ergonomic Fit
•HDPE Molded Shell
•Calf Wrap
•2-Straps
•LD Foam Liner
* NEW
Shin Guard Summary
Synergy SY50 Youth
Sizes: (Youth) 7, 8, 9, 10
•Ergonomic Fit
•HDPE Molded Shell
•2-Straps
•Nylon Liner
•Now available in size 7”
• * NEW
• Graphic update to S1 series
• Stealth (Low profile knee) and Synergy (Full profile knee)
designs cover all price points
• NHL excitement
•Opportunity for Mission / Itech market share
Next: Line Plan Summary
2009 Shin Guard Summary
Stealth SUB Wheel
•PVC coated 600D + 420D
Dobby
•Padded + Ventilated Side
Skate Pocket + 5
Additional Pockets
•Telescopic Pull Handle
•Ventilated U-Shape
•2 Water Bottle Holders +
ID Window
Size: 42” x 18” x 18”
Wheel Only / BKCH
Stealth SUB Wheel Features
Backpack
3-Wheel
Ventilation
Stealth S17•PVC coated 600D + 420D
Dobby
•Padded Side Skate
Pocket + 3 Additional
Pockets
•Telescopic Pull Handle
•Ventilated U-Shape + 2
other ventilated sides
•Water Bottle Holder + ID
Window
Size: (Lrg) 40” x 18” x 16” (Sml) 36” x 16” x 15”
Wheel and Non-wheel / BKBK, BKCH, BKRD, BKNY
Synergy ST16
•PVC coated 600D + 420D
Dobby
•Padded + Ventilated End
Skate Pocket
•Telescopic Pull Handle
•U-Shape top
•Oversized ID Window
Size: 40” x 18” x 18”
Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL
Stealth S15
•PVC coated 600D + 420D
Dobby
•Internal End Pouch +
Zippered Side Panel
•U-Shape Top
•Split bottom
•3 Rail Support (Lrg)
Size: (Lrg) 42” x 20” x 20” (Sml) 38” x 17” x 17”
Wheel Only / BKCH
Synergy ST14
•PVC coated 600D + 420D
Dobby
•Padded + Ventilated End
Skate Pocket
•Telescopic Pull Handle
•U-Shape Top
•Oversized ID Window
Size: 38” x 18” x 18”
Wheel and Non-wheel / BKBK, BKRD, BKRY, BKSL
Synergy ST12
•PVC coated 600D + 420D
Dobby
•End Skate Pocket
•Pull Handle
•U-Shape Top
•Oversized ID Window
Size: 36” x 17” x 17”
Wheel and Non-wheel / BKBK, BKPK, BKRD, BKRY, BKSL
Synergy ST10 Backpack• *NEW wheel offering
•600D + 420D Dobby
•Ergo Skate Pocket + 3
Additional Pockets
•Front U-Shape
•Comfortable Back &
Shoulder Padding
•Unique Design to
Maximize Mobility
Size: 17” x 13” x 27” [23” x 13” x 27” including skate pockets] / BKPK, BKRD, BKRY, BKSL
Stealth S7 Team•PVC coated 600D
•Side Panel Pocket
•Telescopic Pull Handle
•Straight Top
•Oversized ID Window
•U.S. Only
Size: (Lrg) 37” x 19” x 20” (Sml) 33” x 16” x 17”
Wheel and Non-wheel / BK, NY, RD, RY
Synergy ST4
•PVC mesh (tarpaulin)
•Internal End Pouches
•Straight Top
•Oversized ID Window
Size: 38” x 17” x 17”
Non-wheel only / BK, NY
Synergy ST2
•PVC coated 600D
•Zippered End Pocket
•Telescopic Pull Handle
•Straight Top Opening
•End Mesh Pouch
Size: 32” x 15” x 15”
Wheel and Non-wheel / BKBK, BKCH
* NEW
Stealth S1
•PVC coated 600D
•Pull Handle
•Straight Top
Size: 38” x 16” x 16”
Wheel and Non-wheel / BK
Synergy SY50
•PVC coated 600D
•Pull Handle
•Straight Top
Size: 25” x 14” x 14”
Wheel and Non-wheel / BK
Team Wheel Stick
•Larger
•Carries up to 50 sticks
•Improved for Durability
Size: 69” x 16” x 15”
Wheel only / BK
* NEW
Synergy ST16 Stick
•PVC coated 420D Dobby
•Large holds up to 6 senior sticks
•Small holds up to 4 junior sticks
•ID window
Size: (Lrg) 65” x 6” (Sml) 52” x 5.5” / BKCM, BKPK, BKRD, BKRY, BKSL
Synergy Carry-On
•Zippered End Pocket
•Detachable Shoulder
Strap
•ID Window
•Same SKU
Size: 24” x 11” x 11” / BKSL
Toiletry
•Zippered Main Compartment
•2 Internal Mesh Compartments
•ID Window
•Same SKU
Size: 10” x 5.5” x 5” / BK
• 3 Distinct Consumer Segments (clusters) based on unique
attitudes and outward appearance.
• Collections will be theme driven and seasonally relevant.
• Product designed for the Easton loyalist to wear on and off
the Ice.
• Targeting the 12-24 Year old consumer.
Lifestyle Apparel Direction
What does that look like?
1. Consumer is brand conscious and aware of
the image each brand represents.
2. Chooses to represent their chosen brand as
a way of association to the brand and
sports they play.
3. Proud to be an athlete, wears team apparel
on and off ice.
4. Design approach: Logo driven, simple and
clean graphic, single embellishment
technique.
5. Examples are: Easton, Bauer, Under
Armour, Nike.
Cluster 1
1. Consumer is aware of fashion
trends and not loyal to any one
brand.
2. Consumer is conservative when it
comes to actual purchase.
3. Design approach: Logo and
Graphic Driven, logo takes primary
position, multiple embellishments.
4. Examples are: Abercrombie and
Fitch, American Eagle, Hollister,
Gap, Etc.
Cluster 2 “Mild”
1. Consumer is fashion
conscious. Early adopter to
the latest trends.
2. Design approach: Theme
Graphic driven, logo takes
secondary position,
multiple embellishment
techniques take third
position.
3. Examples are: Affliction, Ed
Hardy, Quick Silver,
Billabong, Etc.
Cluster 3- “Wild”
Lifestyle Segment Recap
Branded Mild Wild
Natural fiber
• Does not wash out
• Supplies negative Ions
• Activate metabolism of cells
• Increase energy flow
• Blood circulation
Anti-microbial
• Prevents odor
UV Protection
SKINS BAMBOO LOOSE FIT
50% POLYESTER 50% BAMBOO MINI JACQUARD
How does the Bamboo Technology work?
BAMBOO TECHNOLOGY
Negative Ions releasing
•Increase energy
•Metabolism improvement
•Blood circulation
enhancement
Anti Microbial
•Deodorization
UV Protection
Healthtech Bamboo
SYNERGY BOARD JOCK SHORT
• Soft-sided cup for improved comfort• Velcro tabs to secure socks• Engineered with Bio-Dri for greater moisture management• Mesh fabrication allows for greater breathability•Seam reduction via sublimation to reduce chafing
100% POLYESTER MINI JACQUARD
SYNERGY BOARD JOCK SHORTNew Packaging
SYNERGY COMPRESSION
80% NYLON 20% SPANDEX
• Raglan Sleeves
• Flat locked seams
• Grip Tec• Mesh Panels giving more ventilation
SYNERGY COMP JOCK SHORT
• Soft-sided cup for improved comfort• Velcro tabs to secure socks• Engineered with Bio-Dri for greater moisture management• Mesh Panels giving more ventilation
80% NYLON 20% SPANDEX
SYNERGY COMP JOCK PANT
• Soft-sided cup for improved comfort• Velcro tabs to secure socks• Grip Tec to keep pads secure• Engineered with Bio-Dri for greater
moisture management• Mesh Panels giving more ventilation
80% NYLON 20% SPANDEX
BIO DRI PRACTICE JERSEY
CONTRAST SIDE PANEL
TOP STITCHED SEAMS
TRANSFER NECK LABEL
100% BIO-DRI
100% POLYESTER DOUBLE JACQUARD MESH
COVER STITCHING
TRANSFER LOGOS
OVERLOCKED
CHAFE FREE SEAMS
MOISTURE
WICKING
V-NECK CONSTRUCTION
RAGLAN SLEEVES
CONTRAST
SIDE PANELS
DOUBLE SIDED
WOVEN MESH
BIO DRI REVERSIBLE JERSEY
EASTON JACQUARD LOGO
LOGO EMBROIDERY
THICK WEAVE FOR
LACE BIT PROTECTION
100% POLYESTER TACTEL LYCRA
SYNERGY SKATE SOCK
ENERGY JACKET100% POLYESTER
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
SIDE POCKETS
ELASTIC CUFFS
CONTRAST DESIGN
DROPTAIL HEM
13” CONCEALER ZIP HIDDEN STOW POCKET
100% POLYESTER
ENERGY PANT
SIDE POCKETS
STRAIGHT HEM WITH
ZIP OPENING
ELASTIC WAISTBANDBACK VELCRO POCKET
SIDE POCKETS
CONTRAST INSERT
FULL BULLET MESH LINED
ELASTIC CUFF
DRAWCORD HEM
13” CONCEALED ZIP
100% POLYESTER
ACCURACY JACKET
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
AV PANT
ZIP OPENING HEMS
ELASTIC WAISTBAND
BENT KNEE TECHNOLOGY
SIDE POCKETS
INSIDE HEM WEATHER GUARD
100% POLYESTER
100% POLYESTER
SIDE POCKETS
ELASTIC CUFFS
CONTRAST PIPING
DROPTAIL HEM
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
Velocity Jacket
13” CONCEALER ZIP
FOR EMBROIDERY
POWER PLUS FULL ZIP JACKET
100% POLYESTER
FULL ZIP
FRONT POCKET
CONTRAST INSERT
POWER PLUS PANT
SIDE POCKETS
ELASTIC HEM WITH
ZIP OPENING
ELASTIC WAISTBAND
SCREENPRINT LOGO
100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE
POWER PLUS HOODY
100% POLYESTER, JERSEY FRONT, BRUSH BACK FLEECE
FRONT KANGAROO POCKET
DRAWCORD HOOD
SCREENPRINT FRONT AND
BACK LOGO
INTENSITY JACKET100% Polyester/Bonded soft shell
DOUBLE CUFF
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
FRONT WELT POCKET
13” CONCEALER ZIP
FOR EMBROIDERY
POLO SHIRT
100% BIO-DRI
2 BUTTON FRONT PLACKET
CONTRAST INSERT
CONTRAST EMBROIDERY
LOGO
PERFORMANCE & MESH
ELASTIC WAISTBAND
ELASTIC WAISTBAND
TWIN NEEDLE
TOP STITCHING
100% POLYESTER MESH
TWIN NEEDLE
SIDE
POCKETS
DRAWCORD100% POLYESTER KNIT
TUNDRA TEC JACKET
3 IN 1 JACKET
FULL EMBROIDERY READY
MAGNETIC SNAPS
INTERNAL WAIST SYNCH
ADJUSTABLE
VELCRO CUFFS
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
REMOVEABLE HOOD
SPORTS JACKET
100% NYLON DOBBY
FULL EMBROIDERY READY
1 X 1 RIB CUFFS
INSIDE MP3 POCKET
WITH HEAD PHONE PORT
CHEST POCKET
FRONT WELT POCKET
S17 HOODY
KANAGAROO POCKET
S17 HOCKEY STICK DESIGN
80% COTTON 20% POLYESTER
PRO LACE-UP HOODY
KANGAROO POCKET
LACE UP
80% COTTON 20% POLYESTER
TEAM LACE-UP HOODY
KANGAROO POCKET
LACE UP
80% COTTON 20% POLYESTER
DIAMOND E PANT
SIDE POCKETS
STRAIGHT HEM
ELASTIC WAISTBAND
EASTON HAT LINE
TEAM KNIT
FITTED CAP
Marketing = Personality of Brand
Product = DNA of Brand
New Media / Internet
Sports Marketing
Merchandising / POP
Traditional Marketing
Key 2009 Initiative
Key Consumer Touch Point
Increased focus and expenditure Increased focus and expenditure
Increased focus and targeted reach Increased focus on Activation
Key 2009 Initiative
Key Consumer Touch Point
a Marketing PhilosophyCONFIDENCE is...
CONFIDENCE is... New Media / Internet
Marketing Philosophy
Easily and quickly updated
– constant information, relevancy and entertainment
Connect: Brand -> Players & Players -> Brand
Our Growing Commitment: interacting with consumers!!
- Create more consumer pull – diminish Easton push
- Youth want (expect) cool interactivity & entertainment
- Both core players and more casual fans/rec players
Comprehensive, real-time results
- Detailed tracking
- unique visitors
- city, state, country
- entry/exit point, length of stay, etc.
- Listen, learn, react
Have you met Ryan Malamed?
Go Where the Action is
- Social Networking, Viral, Branded Entertainment
- Sustainable / Extendable
- Great potential for ROI revenue stream
- Instantly International & very economical
• Huge Initiative in 2009
• Additional tie between Brand & Players
• Focused effort tie between Brand & Consumer
• Complete overhaul of design & functionality
- more than online catalog
- become experiential
- personal interaction/build community
- user integration
- unique/owned content
- drive desire for repeat visits
- cross-promotional efforts / music
• Continued microsite developments
• Track user trends & react
• Repurposing of assets to retailers
• March 1, 2009 Relaunch
CONFIDENCE is... eastonhockey.comMarketing Philosophy
CONFIDENCE is... SE16 Microsite
Marketing Philosophy
* Launch-Driven / Educational
- both consumers & retailers
* Entertainment component
- build “cred” with consumers
* Relationship building – email database
- enter-to-win Sweeps
* Repurposing of assets
- retailer hosted sites
Marketing Philosophy
CONFIDENCE is... SE16 Microsite
* Unique/Comprehensive Product Showcase
* Launch-Driven / Educational
- both consumers & retailers
* Repurposing of assets
- retailer hosted sites
* Player integration – ProCamp shoot
CONFIDENCE is... PROTECHNOLOGY Helmet Microsite
Marketing Philosophy
* Launch-Driven / Educational
- both consumers & retailers
* Entertainment component
- build “cred” with consumers
* Relationship building – email database
- Consumer Design Contest
* Repurposing of assets
- retailer hosted sites
CONFIDENCE is... “My Name is Hank” Microsite
Marketing Philosophy
* Player / Success-Driven
- First step of Player microsites
- “I want to be like him”
* Entertainment component
- proprietary interviews
* Relationship building – email database
- enter-to-win Sweeps
* Repurposing of assets
- retailer hosted sites
• Immediate Utilization of Online Marketing Manager (Ryan Malamed)
• 2009 eastonhockey.com launch – March 1, 2009
• Meaningful Social Network presence
• Co-marketing / co-op / shared initiatives with untapped marketing partners
• Blog content – target of March 1, 2009
• S17 Skate Microsite – Feb/March 2009
• Dealer Image Database – updated November 15, 2008
• Online Marketing Asset Locker Room – date tbd
• Retailer Education Center (repurposed Interactive/video assets) – target of March 1, 2009
• The “Think Differently” Mentality
CONFIDENCE is... Looking Forward – New Media
Marketing Philosophy
Go Where the Action is – Key Consumer Touch Point
Develop & Support To-Market Strategies, Schedules and Campaigns
Encourage/Foster greater amounts of “Destination Purchases”
Retail Staff Education – Brand Ambassadors
Convert (the doubter) / Convince (the interested) / Validate (the believer)
CONFIDENCE is... Merchandising / In-Store
Marketing Philosophy
Have you met Dae Ramirez?
CONFIDENCE is... Merchandising / In-Store
Marketing Philosophy
Center Tech Panel - Updated
Posters / Banners
• Retailer-specific
product/player tie-in opps
• Offer to all retail accounts
• Offer assistance or
autonomy in
fabrication/application
CONFIDENCE is... Marketing Asset Locker Room
Marketing Philosophy
• Immediate Utilization of Hockey Marketing Manager (Dae Ramirez)
• Comprehensive Marketing Strategy – 2009 and beyond
• In-depth analysis of Merchandising/In-store presence and demand
• Drive Product Packaging project
• Integrate with Product Management Team to develop To-Market Strategies & Campaigns
• Launch of Marketing Asset Locker Room – date tbd
• The “Think Differently” Mentality
CONFIDENCE is... Looking Forward – Merchandising / In-Store
Marketing Philosophy
CONFIDENCE is... 2009 Product Catalog
Marketing Philosophy
• Exudes Confidence
• Maximum Player Integration/Validation
• Concise Technologies / User Benefit
• Loaded on Dealer Image site by Nov 15
CONFIDENCE is... Print Advertising
Marketing Philosophy
Teaser Ads
CONFIDENCE is... Print Advertising
Marketing Philosophy
Launch Ads
Product / Maintenance Ad
Brand / Event Ad
CONFIDENCE is... Public Relations
Marketing Philosophy
Brand & Product Press Releases / Product Placement / Publicity and Logistics/Fulfillment
Improved and increased placements
- national pubs / national scribes
Improved and increased “leadership voice”
- we’re the first requested interviews
Strategic outward communications
- leveraging geography, circ, benefits
National & Regional Objectives
One Concept driven through Athletes, Product & Marketing Sales-Driven Programs
Retail Partner Tie-ins
Stable of Athletes that fit Initiatives
Character of Athlete
National & Regional Authenticators
Focus on Maximum Exposure Assets
Big Market Teams
Coverage of Key Target Markets
Post-Season Success
Constant Infusion on Young Talent
Own the
CONFIDENCE is... Sports Marketing
Marketing Philosophy
Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape•
•S9 Helmet Makes Historic Appearance•
•Easton Hockey AGAIN Best of the Best•
Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape•Intro Propels Brand to New Heights
•Easton Gains Single Season Market Share Growth of 29%
with NHL players
•Grabs 50.4% League Market Share driven by S17 Demand
•S9 Helmet Makes Historic Appearance•Nov 4th 2007
•Erik Johnson, #1 Pick in the 2006 Draft Makes Intro
•42 NHL Players Wear Helmet in 2007-2008
•Easton Hockey AGAIN Best of the Best•Top Honors for Easton in NHL and Internationally
Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape•Intro Propels Brand to New Heights
•Easton Gains Single Season Market Share Growth of 29%
with NHL players
•Grabs 50.4% League Market Share driven by S17 Demand
•S9 Helmet Makes Historic Appearance•Nov 4th 2007
•Erik Johnson, #1 Pick in the 2006 Draft Makes Intro
•42 NHL Players Wear Helmet in 2007-2008
•Easton Hockey AGAIN Best of the Best•Top Honors for Easton in NHL and Internationally
Since We Last Met . . .
2009 SPORTS MARKETING & ATHLETES
•S17 Dominates NHL Landscape•Intro Propels Brand to New Heights
•Easton Gains Single Season Market Share Growth of 29%
with NHL players
•Grabs 50.4% League Market Share driven by S17 Demand
•Easton Hockey AGAIN Best of the Best•Top Honors for Easton in NHL and Internationally
•Zetterberg – Top Scorer in Playoffs (Helmet)
•Zetterberg – Conn Smythe Winner as MVP (Helmet)
•Heatley – Top Scorer & MVP World Championships (Helmet)
•Brent Burns – Best Defenseman World Chamiponships
2009 SPORTS MARKETING & ATHLETES
Heatley: Canada RECORD for Goals in a World Championship
2009 SPORTS MARKETING & ATHLETES
2008 Playoff Point Leader
Detroit Leading Scorer
Conn Smythe Trophy
Stanley Cup Champion
Henrik Zetterberg
Easton Endorsed Athletes
2009 SPORTS MARKETING & ATHLETES
•Dany Heatley
•Henrik Zetterberg
•Marian Gaborik
•Joe Sakic
•Ryan Getzlaf
•Jarome Iginla
•Chris Drury
•Zdeno Chara
•Jonathan Toews
•Erik Johnson
•Zach Parise
•Derek Roy
•Brent Burns
•Dustin Penner
•Shawn Horcoff
•Milan Hejduk
•Daniel Cleary
•Anton Strahlman
Mfg OPS Share Shafts Share
EASTON 309 47.4% 9 56.3%
Bauer 110 16.9% 1 6.3%
CCM/RBK 89 13.7% 3 18.8%
TPS 34 5.2%
Eagle 0
MIA 0
Tackla 0
Ballistik/BUSCH 0
Fury 0
Trilage 3 0.5%
Sher-Wood 11 1.7%
Mission 17 2.6% 2 12.5%
Montreal 3 0.5%
Salming 1 0.2%
ComPro/GRAF 1 0.2%
Warrior 74 11.3% 1 6.3%
Totals 652 16
2009 SPORTS MARKETING & ATHLETES
NHL Stick Exposure
MORE than the NEXT 4 Brands COMBINED
2009 SPORTS MARKETING & ATHLETES
NHL Glove and Pant Exposure
Gloves Share Pants Share
173 26.0% 207 31.0%
142 21.4% 117 17.5%
162 24.4% 303 45.4%
21 3.2%
28 4.2%
1 0.2%
25 3.7%
1 0.2% 1 0.1%
9 1.4%
55 8.3% 4 0.6%
73 11.0% 10 1.5%
665 667
Mfg
EASTON
Bauer
CCM/RBK
TPS
Eagle
MIA
Tackla
Ballistik/BUSCH
Fury
Trilage
Sher-Wood
Mission
Montreal
Salming
ComPro/GRAF
Warrior
#1 in Gloves ! ! !
2009 SPORTS MARKETING & ATHLETES
NHL Skate and Helmet Exposure
Mfg Skates Share Helmet Share
EASTON 54 8% 61 9%
Bauer 447 67% 207 31%
CCM/RBK 111 17% 289 43%
Mission 15 2% 108 16%
GRAF 38 6%
Totals 665 665
Opportunity to GROW!
220
240
260
280
300
320
340
360
380
400
Oct Dec Jan Feb April
2008
2007
2006
2005
Composite Stick Exposure Trend
309
272
351 Players
390 – Trend
Prediction
2009 SPORTS MARKETING & ATHLETES
0
20
40
60
80
100
120
October December February April
2008
2007
2007-08 Results
2008-2009 Targets
Easton Helmet Results & Prediction
42
Players
100
Players
CONFIDENCE is...
New Media / Internet
Sports Marketing
Merchandising / POP
Traditional Marketing
EVERYTHING.
Driven & Supported by
Integrated Marketing DepartmentDae Ramirez – Hockey Marketing Manager
Ryan Malamed – Online Marketing Manager