2009 gjkerr case study presentation

10
Case Study – G. & J. Kerr Project Type Web Development – Branding Online Marketing

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Presentation that Alex Hayes will use to engage the audience with at http://gjkerr.com on the 11th August 2009.

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Page 1: 2009 GJKerr Case Study Presentation

Case Study – G. & J. Kerr

Project Type

Web Development – BrandingOnline Marketing

Page 2: 2009 GJKerr Case Study Presentation

Presenting Factors-Web 1.0 HTML / FTP access- Differing online business locations- Non integrated brand- Lack of social web presence - Significant upkeep costs- Brilliant promotion prospects- Busy clients / lack of ICT infrastructure

Page 3: 2009 GJKerr Case Study Presentation

Prospective Factors- Highly engaged client- Business oriented client- Brand cognisant client- Social web presence cognisant client- Negotiated development budget- Immediate needs analysis met- Positive escalation in project direction

Page 4: 2009 GJKerr Case Study Presentation

Reality ( Check ) Factors- Time poor client- Brand reach – national / international- Product saturation - Seamless payment gateway challenges- Progressive affordable ICT development

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What’s Different ?- Login WYSIWIG simple editor based dashboard- Affordable design upkeep- Multi-social networking integration- Manageable brand development- Progressive affordable ICT development - Scalable web presence integrating all API’s

Page 9: 2009 GJKerr Case Study Presentation

How much ?- 1 hour free consultation- Brand management workshop- Online web platform implementation- Collaborative core content harvest / editing- Social networking integration- Tweaks- We now follow gjkerr in Twitter.

Page 10: 2009 GJKerr Case Study Presentation

http://edupov.com